video-Social-Media-Predictions-for-2014

If you're not producing video for social media, now might be the time to get started. Or at least this is the advice that online marketing Jayson DeMers is offering.

"I have seen brands use video and micro video to tremendous advantage, to put out content that is very shareable and very popular with social audiences on Facebook, Twitter and Google+", DeMers says. "When executed well, micro video is a very effective marketing tactic."

The social media landscape is evolving rapidly, and therefore, your social media marketing strategy cannot remain static. Instead, it’s important to re-evaluate the business goals, social media campaigns, platform results and revise your strategy at least once a year -- if not quarterly. Being aware of trends in the social sphere can help you design better strategies, apply the most effective tactics and choose where to invest your staff as well as financial resources.

A prediction that Jayson DeMers is making for 2014 is that the visual content will win.

The average social media channel is estimated to have 63 percent imagery elements. Therefore, visual platforms are having an important and increasing role in the social media for businesses. According to a study, 29% of Pinterest users bought an item after posting and re-pinning it on the network.

Another element to keep in mind is the fact that the video content has never been hotter, even more now due to the addition of distribution networks, such as Vine and Instagram featuring micro videos. And we can’t forget about infographics, as they are another effective promotion tool for businesses with both a bounty of data and absorbing stories to tell.

Maybe not every platform will be right, but spending the time to find the visual angle to your business’ story and experimenting with different content formats can help revitalize your social media marketing strategy.

So, join the digital age today and boost your business by working with a professional video production team.  For great deals on video production, contact us now!

 

 

 

Video have been present  for a long time now, as many production styles have evolved over the years, distribution channels have emerged, interactivity has blossomed and technology has changed the face of video forever. Even the influence of the video and voice message as it reaches the consumer in new and different ways has changed drastically.

The old cliché sOnlineVideoDeliveryays, "A picture is worth a thousand words." Maybe that picture is no longer a picture, but a video? I believe there are probably millions of people who watch video who would probably agree.

Here are some facts according to Going Social: The State of Video in 2013 that support the paradigm shift from, "a picture is worth a thousand words" to, "a moving picture is worth a million people."

• Forty billion videos are streamed in the U.S. each month.

• Seventy-five million people watch videos online each month.

• $6.3 billion will be spent on video ads in 2015.

Video and SEO -- How Do They Work Together?

We are all aware of the changes that the world wide web have offered to businesses and marketers, but now that SEO has teamed up with the video content to make it even more searchable than ever. If in the past, you needed to use DVD, retail displays and broadcast television, now you have global reaching power because you are equipped with SEO by your side in tandem with video.

It has been cited many times that Google favors video, and after all, they do own YouTube, the second largest search engine in the world -- second to Google, of course.  Google also knows that videos are everywhere, not just on YouTube and on your company website. They are also on social media channels and being watched on your smartphone sitting right in your pocket or hand bag.

When videos are being produced, marketers have to pay more attention not just to their content in the video and who they are producing for, but also for the search engine requirements. Based on consumer trends , broadcast TV has now been overtaken by digital media by almost 45 minutes more per week. That should tell you that digital video and SEO are critical for your marketing efforts.

Start Integrating Video Into Your Marketing -- Now!

The production of video comes with some implications just like media buying does. Video can behave very much the same way because you can produce your own video or pay an agency to do it for you, but either way they can be highly effective. If you decide to produce your own in-house, it is much like content marketing or owned media. You can have more control over the outcome of your message and it will be less expensive, but the downside may be that your production quality will probably suffer. In some cases, this lack of quality content can hurt your brand's reputation and brand image, so chose wisely.

Marketers Love Video and Everything It Brings to the Brand

When video and the web are combined, nothing seems to communicate stories more effectively. Marketers know this and they are increasing their marketing budgets to accommodate video.

According to ReelSEO's 2013 Q4 Video Marketing Survey & Business Video Trend Report, their findings are giving us an indication that video is on the rise and marketers should take notice.

• 93% of marketing professionals are implementing video in their strategies.

• 84% are using video for website marketing.

• 82% have expressed the positive effect video has on their organization.

Reach and Recall

Marketers always think about reach and recall. The good news about these two key performance indicators is that video is known to enhance a marketing campaign's reach, and at a lower cost. In the  Nielsen and the IAB report we can see that the  video is also known to make a marketing campaign more effective through generating an increase in brand recall (+33 percent) and message recall (+45 percent).

If a picture isn't worth a thousand words any longer, it may just be worth a million eyeballs or even increased sales.

So, join the digital age today and become as successful as you can by working with a professional video production team.  For great deals on video productioncontact us now!

 

Web video is having a massive growth, as it has gone from a niche activity in just a few years to becoming mainstream. The implications of online video’s growth for the digital advertising industry are huge, as sight, sound and motion is of utmost importance to brand advertisers. That has led to video ads being the bright spot in an otherwise tough market for publishers.

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But what are the most known statistics about online video? We have gathered the most important statistics about online video:

  • 89 million people in the United States are going to watch 1.2 billion online videos today. (ComScore)
  • Online video users are expected to double to 1.5 billion in 2016. (Cisco)
  • Only about 24 percent of national brands are using online video to market to consumers. (Kantar Media)
  • Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. (Bytemobile Mobile Analytics Report)
  • Consumers give up on an online video if it doesn’t load in two seconds. (University of Massachusetts Amherst and Akamai Technologies)
  • Users sharing video on retail and brand sites chose Facebook 46 percent of the time, with email accounting for 40 percent and Twitter capturing 14 percent of shares. (Invodo)
  • Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. (Cisco)
  • 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)
  • Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users. (NPD)
  • Mobile video ads that include social media buttons drive 36 percent higher engagement. (Rhythm NewMedia).
  • Online video production will account for more than one-third of all online advertising spending within the next five years. (Borrell Associates)
  • 76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration. (Social Media Examiner)
  • 92 percent of mobile video viewers share videos with others. (Invodo)
  • More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos (YouTube).
  • 2 billion video views per week are monetized on YouTube, and every auto-shared tweet results in six new YouTube browsing sessions (ReelSEO).

So, join the digital age today and become as successful as you can by working with a professional video production team.  For great deals on video production, contact us now!

We live in a world where the tablet, the smartphone and the connected TV are trending up among all users in the world. Fewer and fewer people barely watch television for its content, as all the programs that are being displayed on the TV can be watched online and everyone is using their mobile or other devices to do so.

Due to this, brands have been forced to shift their video marketing strategies and significant portions of their advertising budgets to reach consumers where data has shown where most of their time is being spent.

According to an eMarketer report, brands in the Asia-Pacific region will increase mobile media and online video advertising this year. In China alone, $18.96 billion will be spent on these efforts. This total will accounts for 46.2 percent of the total spending on digital advertising taking place in the region.

Brands understand the power of video when it comes to marketing

Now, consumers enjoy the type of advertising which is captivating or eye-catching, and this has made videos one of the best ways to capture their attention and to potentially influence them to buy a product or a service by using video ads. Putting these marketing efforts on a mobile or any other type of device, the companies are mainly maximizing their time with the potential or current customers. But do not think that if you just create a video ad, your work is done. The most successful brands are using video marketing strategies because they understand that the content needs to be appealing in a visual way and also compelling so that it can actually make an impact.

Strategies to make video advertising successful

The investments in video advertising have increased over the years, especially as consumers are accessing content across multiple channels.

According to a report from the International News Media Association, 85 percent of people who access the Internet use it to watch videos. This has had a big influence in the online video ads. It is also true that as technology is advancing, the consumers tastes are changing a lot and people are having bigger and bigger expectations from the quality of the videos.

INMA states that brands need to focus on the creation of premium content that not only gets a consumer’s attention, but holds it as well. Simply put, in order to make a strong introduction with people, companies need to make sure that the productions of their video ads are of the highest quality.

Another important aspect is the fact that video ads need to be strategically placed where consumers will not only see them, but they will also be encouraged to watch them in their entirety as well. INMA suggests that the best placement is a viewing area on the screen that entices people to engage with an ad instead of bypassing it, such as above the fold as opposed to below it. The lower a video ad is placed on a Web page, the less likely it is to be viewed.

Today, the market offers many ways for a brand to capitalize on the usage of video ads. With the right execution, a company can increase its customer base, so we can state that the digital video advertising can help a brand

So, join the digital age today and become as successful as you can by working with a professional video production team.  For great deals on video production, contact us now!

If we were to trace when video marketing as an SEO tool was introduced, we have to go back to May 2007, when Google introduced Universal Search.

Now, we have a combination of search results, such as video, text, pdf, blogs and images, but only a few years back people have become more interested in the video online.  Today, even though videos have increased in as a marketing medium, there are still marketers who haven’t realized yet the importance of video for SEO.

So, if we were to think about how video marketing can affect your site’s SEO, and how can you use it in your content marketing strategy, we must mention these 4 SEO metrics:

Video-Marketing-SEO-4-Key-Metrics
*https://blog.shareaholic.com/video-marketing-seo-results/

Improved Ranking in SERP

To rank in the first pages of Google is SEO’s top priority, so it is difficult to ignore the 2009 Forrester study that says “pages with video are 53x more likely to rank on the first page of Google search results.” Yes, that study is five years old, but the point remains – Google SERPs prioritize video results.

So why is video marketing 53x more likely to rank than plain text content? A number of factors influence ranking, but a big one is a recent Google search algorithm update – Hummingbird – which prizes “quality content” over keyword optimization.

Gareth Davies at WordTracker, states that as much as “80% of the video content served up in SERPs are informational videos.” So, the results aren’t simply viral videos, but rather useful content that answer queries. Enter the explosion of explainer video marketing. Google’s Head of Web spam, Matt Cutts, estimates the Hummingbird update in September 2013 affected over 90% of search queries. The way that most people use the internet fundamentally changed, and the shift toward helpful video content in SERPs is still in full swing.

Videos Make People Click

A study shows that search results with video have a “41% higher click-through rate than plain text.” This happens primarily because of rich-video snippets beside search results, but also because these video thumbnails advertise quality video content and make results with embedded video stand out in a text-only wasteland.

If you have worked hard to create a valuable video, you want to get the traffic for it, and you can do so by embedding the video directly to your site. You can use YouTube, Vimeo, or any other self hosting sites, but nothing beats the SEO benefits of landing page video marketing  on your domain page.

Videos Make Your Pages “Sticky”

Did you know that the average online attention span is less than eight seconds?high bounce rate will hurt your site’s SERP ranking, not to mention people leaving isn’t the best way to sell a product. Video is the easiest way to make people stay.

In 2012, Google introduced a new metric into their search ranking algorithm called “dwell time,” which monitors the amount of time users spend on a website after click-through from the SERP. The longer a user spends on a site, the more likely the content is relevant to their query. Mainly, video buys your site those crucial seconds that make all the difference, as a study shows that visitors who view video stay two minutes longer and are 64% more likely to purchase than other site visitors.

Videos Build Links

In the Search Engine Ranking Factor study it is stated that “Having a video compared to just text will almost triple the average number of linking domains.” People are the ones creating links to your content and people like video.

As much as SEOs like to get in our own world of optimization, it is easy to forget that all the content we create is for users, for the real readers. In a world where even thoughtful articles get scanned and skimmed, videos are a signal of intent that yes, I want to communicate something to you. This “content” is going to be something you enjoy. Videos are informative, but easy to consume.

As Josh Hardwick stated in his article about video SEO at Kissmetrics, he urges companies to make videos that offer something to the viewer. He goes on to say: “People don’t link to or share any old rubbish these days. So, to get the success you’re looking for, it’s important for you to really think about who you want to share the video and who you want to link to it.”

Just imagine this:  If a picture is worth a thousand words, and video shoots at 30 frames per second, then a 60-second video really does contain the equivalent of 1.8 million words. But a video’s value goes further than just being information dense or shareable. People like video because it is useful.

So, join the digital age today and become as successful as you can by working with a Website video production teams.  For great deals on video production, contact us now!

The generations are changing and so do their behaviors. The digital platforms and social networks have managed to change the relationship between the brands and its consumers. If the consumers of today use multi-screen media to make life easier, simpler and more meaningful, what can brand advertisers do to connect with these new trends?

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We can state that the consumers today are spoiled by the multitude of choices that they have.  With new technologies delivering more media on more devices than ever before, their options for content are limitless, and therefore the consumers are choosing to engage only with the content which is personally relevant for them. This new consumer mind-set has implications for their purchasing behavior—consumers shop with the same purpose that they consume content.

Why is brand purpose so important?

Nowadays, brand purpose is more critical than ever to break through the clutter and to drive purchases. Brands should focus on the influence over usage, as the brand which will provide a deeper experience of the products to the customers will manage to create an emotional experience which will link the product to the client.

If before, the brand advertising could use a traditional approach in order to touch the hearts of the audience and to keep the clients close, today the digital platforms and social network have changed that relationship between brands and consumers, mainly due to the many choices present. But what can brands do now?  New consumers are looking much more substantially than they have in the past to media to match the purpose with which they lead their lives. More than ever, this perspective helps them fulfill their needs, passions and interests. The degree to which purpose even drives their shopping and purchases is eye-opening. Consumers choose the brands that engage them on their passions and interests 42% more often than they do those that simply urge them to buy the product being advertised. As a result, their path to purchase is actually their path to purpose.

What is the most influential way to reach these new consumers along their path to purpose?

As you would expect from their online behavior, these consumers are very engaged with online content, as they don't just consume media, but  they create their own content and curate that of others.

What are the most influential media touch-points for the new consumer?

Today, many brands are generating stellar consumer engagement on YouTube by tapping into consumers’ passions and interests, offering videos that generate an emotional experience of ownership. This strategy allows them to correlate the brand core with the consumers’ passions, and therefore create the link needed between the brand and the client. Just remember that consumers are hungry to live their passions and that brands can satisfy that appetite and take the rewards for it.

So, join the digital age today and become as successful as you can by working with a Website video production teams.  For great deals on video production, contact us now!
 

Our live has changed on the social media now as we spend a great amount of time using it to share tweets, to comment on Facebook or to like posts. But do you know what is the post-click behavior, when we actually interact with a link one of our friends shared socially?

In order to do so, we can take a look at a 6 months data report that Shareaholics made for September 2013-February 2014, where they have checked 200,000 sites which reached 250 million unique visitors in order to have a sense of what the social network was driving the users. We can observe the following out of that report:

Social-Referrals-That-Matter-Mar-2014

What we can easily see form the above chart:

  1. YouTube is the “king” of social media channels.  These referrals have the lowest average bounce rate (43.19%), the highest pages per visit (2.99) and the longest visit duration (227.82 seconds). Why are visitors from YouTube so engaged? The answer is simple: because the video itself is so engaging that viewers are likely to maintain a similar level of engagement with related content.  What we can easily see is that video watchers are especially receptive to links within video descriptions which complement the audio +visual content they just consumed. Also, we have to remember that YouTube has so many viewers just because people love to spend hours in educating or entertaining themselves with videos that they found here.
  2. Even though both Google+ and LinkedIn drive the fewest social referrals, we can’t deny that these channels bring some of the best visitors. The Google + visitors spend around 3 minutes to check the things shared by their connections, having a bounce rate of 50.63% and visiting 2.45 pages during each visit. LinkedIn on the other hand, keeps its users around 2 minutes on each link, viewing 2.23 pages per visit and bouncing 51.28% of the time.
  3. A referral from Twitter is as good as a referral from Facebook — at least, in terms of bounce rate, pages per visit and time on site. On the 4th place, we find Twitter and Facebook. Both types of visitors bounce the same (56.35% of the time), while Twitter wins the pages per visit category (2.15 vs 2.03) and Facebook users tend to spend more time on a site post-click than Twitter users do (127.44 seconds vs. 123.10).
  4. On the 6th, Pinterest has a bouncing rate equal to the one of Facebook, but has fewer views per page (1.71) and less time spend on the site (65 seconds).
  5. Reddit users have proven to be the most likely to abandon sites, with a bounce rate of 70.16%. This platform is a very hard one, as the users are very selective when it comes to the content and easily downvote anything that they do not like.
  6. On the last place we can find StambleUpon, with 1.5 pages per visit and with visitors which spend 54 seconds on the website.

So, join the digital age today and become as successful as you can by working with a Website video production team.  For great deals on video production, contact us now!

 

Television has lost its power over the consumers in the last few years and that is of no surprise for any of us. These days, everything that is important, we can find it on the social media pages, either ours or on our friend’s shared videos. And that changes the rules on the game in the media world: one does not need to pay for you video to be seen, as this will happen organically if the consumers will share the video and engage others to comment on it.

But how has this become possible? Brands have realized that they can reach their consumers in a more personal and innovative approach, using the video market and tracking their reaction towards it. BI Intelligence has just released a report in this direction, showing the growth that social video has had in the past years and which channels were best used by marketers and advertisers to manage the cover up in the market.

 

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Which are the key elements that we need to remember about the social video world?

  • Social media influenced video has developed so much, that is has managed to eclipse the non- social video on the web, audience wise. The online video audience has had a big growth, and it is expected to double by 2016, according to Cisco, who are pointing out a reach of 1.5 billion globally, as people will shift towards watching video on social media platform, such as YouTube, Facebook or mobile apps.
  • Teenagers are massive consumers of social media and therefore of the social video. BuzzFeed has conducted an analysis on 152 videos and realized that 80% of them were posted by teens.
  • Social media has impacted the length of the videos. The video length is getting shorter and shorter, in order to fit in to the preferences of the social media audience.  Also, it is crucial to keep in mind the fact that the intersection between the mobile devices and social media will for sure have an impact on the length of the videos as well.
  • The advertisers have the interest in being associated with the social videos. Data shows that consumers are more likely to enjoy a brand video and remember the brand involved if they come across it thanks to a social media recommendation.
  • Social is the key to the all valuable viral videos. Brands have shifted their attention towards the viral world. For a brand, to have a video that goes viral and earns millions of viewers on YouTube simply means that the brand has just gained millions of impressions that they did not have to pay for. This is a perfect way for brands to experiment and use the social video industry to find the right way to reach to their customers.

 

So, join the digital age today and become as successful as you can by working with a Website video production team.  For great deals on video production, contact us now!