Top Benefits of Using Animation Videos for Your Business

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Are you looking to attract new customers?

Do you want to explain how your product or service works?

Would you like to educate people about the benefits your product or service offers?

You can accomplish all three objectives using animation videos.

Animation videos are straight to the point and quick productions that can help convert and deliver.

If you have not added animation videos to your marketing arsenal yet, here are some reasons why you should:

It can be used as a powerful sales tool for marketing.

Animation videos are considered potent marketing tools for many reasons.

One primary reason is it can be viewed by prospects day and night.

Once you post your video to your site or social media channels, you will have the potential to attract customers 24 hours a day and 7 days a week.

Undoubtedly, that advantage beats conventional marketing methods by a long shot.

In addition, it’s also a method that can pay for itself numerous times over.

E-mail marketing combined with animation video is also considered one of the most effective and popular forms of online marketing.

Site visitors are more inclined to watch a video rather than read a long article detailing your service or product and marketing experts the world over have caught on to these new developments.

  • 76 percent of marketers are planning to increase their use of video marketing and YouTube.
  • 9 percent of marketers picked video as the content type that yield the best ROI.

It can help you connect with your audience more effectively.

In terms of online activities, both consumers and professionals consider watching video to be at the top of their list.

This means you can surely use your corporate videos to connect with both your current and prospective customers on a deeper level.

To make your animation video even more effective, you need to ensure your script is exceptional.

In addition, it should also hit key emotional points and must clearly show customers why you are their best option.

  • Site visitors spend 100 percent of their line on web pages that have videos.
  • 90 percent of consumers watch online videos.
  • At least 52 percent of all mobile traffic can be attributed to videos.
  • 59 percent of senior executives prefer videos rather than texts.

It can help effortlessly showcase the benefits of your product or service.

Depending on the type of business you are engaged in, it can sometimes be challenging to highlight the benefits of your product or service.

Fortunately, an animation video gives you the luxury to highlight all the benefits you can offer alongside all the relevant information you want to convey in a crisp, neat, and attractive video package.

Animation videos can also be used to clearly explain how your product or service works.

In addition, it can also be used to answer FAQs from customers both current and prospective.

  • 1 in 4 shoppers have used YouTube to search for videos relevant to the product they want to purchase.
  • 73 percent of consumers are more likely to buy a product after they have watched a video that explains how the product or service can benefit them.

It can help significantly boost conversion rates.

Many studies have indicated that presentations using video have a much higher conversion rate compared to other types of marketing.

This can be attributed to the fact that animation videos are short and to the point, therefore, way easier to digest.

Videos are also highly targeted and more entertaining.

As long as you take into account your target customers, it is very easy to create a video that appeals to their desires and needs.

With a highly targeted video, your conversion can go off the roof.

  • Using the word video in the e-mail subject line can increase click through rates by as much as 65 percent.
  • 71 percent of marketers acknowledge that conversion performance of videos is way better compared to other kinds of marketing content.

It can help improve search engine optimization.

Animation videos can definitely give your search engine optimization (SEO) efforts a massive boost.

With YouTube considered as the second biggest search engine the world over, it’s easy to see how this is possible.

Many videos rank high on the top search results for particular targeted keywords.

Apart from having a presence on YouTube, it would also help a lot if you optimize your business site’s landing page.

  • A video can help triple the average number of linking domains.
  • 77 percent of marketers on YouTube use keyword tagging effectively. As a result, they are able to provide several entries when people search for content.

Many statistics indicate that marketers and business owners plan to integrate more videos in their campaigns and for good reasons.

Given that it’s done right, videos can help attract new prospects, impress current ones, amplify your reach, and significantly increase your revenue.

Corporate Videos: Why Are They A Sound Investment?

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In the highly competitive world of business, you need to have a powerful marketing arsenal if you wish to get ahead.

Fortunately, a compelling corporate video can help you easily achieve said objective.

In a nutshell, corporate videos are primarily used to:

  • Explain concepts
  • Market and promote products / services
  • Build brands
  • Provide information

Taking into account all the purposes it serves, it’s easy to see why many brands have invested in the services of competent video production companies to create exceptional corporate videos for them.

If you are considering putting money into corporate videos but you’re still having second thoughts, we have you covered.

The following reasons should convince you why you should invest in corporate videos and why they are worth every penny:

Corporate videos can help effectively showcase your brand.

A corporate video is a creative, informative, and exceptional way to showcase your brand, your business, and the product / service you are offering.

Even a short corporate video can already effectively tell your story in a concise, fascinating, and interesting way.

If you have not done it yet, it would be a good idea to post a corporate video on your company’s website so visitors can easily understand your business without the need to scroll through your site.

A corporate video is also an exceptional way to pack together all the relevant and important information you would like to convey and present it in a fun, creative, and interesting way.

Corporate videos can help you reach more customers (current and potential).

A corporate video is not just something you can easily upload on your website.

You can also use it to promote your business and brand on social media.

When you upload your corporate videos on multiple sites and channels, you’ll be able to amplify both your reach and exposure significantly.

To further boost your reach, make sure you have a presence in and you upload your videos on popular video sites like Vimeo and YouTube.

In addition, consider it a must to keep your corporate videos updated.

If your video is already a decade old, consider updating and spicing it up to keep it relevant and interesting.

Corporate videos can help boost your SEO efforts.

Expert marketers believe the world’s most popular search engine Google loves videos.

And this is good news if you are thinking of integrating corporate videos in your SEO and online marketing efforts.

This could mean your corporate video can help you rank high when people do a Google search.

Furthermore, corporate videos can also help generate much needed traffic to both your site and your social media channels.

Corporate videos are easy to share.

Regardless if you are posting your corporate video on your site or social media channels, they can be easily shared if the viewers love them.

All they have to do is copy and paste the link to their own sites and they can instantly share it with their own networks.

This is also an easy way to generate more traffic to your site.

The accessibility of videos not only makes it easy for people to share it with others but to share it with millions of people, if all goes well.

Corporate videos help your brand stand out from the rest.

Oftentimes, putting too much text and information on the site can prove counterproductive.

It also has the potential to turn people off especially if they’re distracted, pressed for time, or just too lazy to read all the information you put on your site.

However, with a corporate video, you can easily place your unique stamp and impress your viewers without taking too much of their time.

Additionally, if you are able to impress them with your video, they are also more likely to trust and patronize your product / service.

The importance of integrating corporate videos in your overall marketing efforts cannot be overemphasized.

Once you are able to enjoy all the benefits it offers, you’ll realize it is definitely one of the best investments any company can ever make.

 

 

 

 

Key Qualities of Compelling Animated Explainer Videos

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The importance of integrating animated explainer videos in today’s marketing arsenal cannot be overstated.

While not everyone may be aware of it, animated explainer videos have proven to be invaluable when it comes to:

  • Clarifying complex ideas / concepts
  • Introducing new services / products to the market
  • Introducing the brand to new site visitors
  • Pitching ideas

Done accordingly, animated explainer videos can also be used to effectively demonstrate / showcase the function or value of your products / services.

To help ensure you are able to produce a compelling animated explainer video that truly delivers, below are some key components that needs to be present:

Brevity

For your animated explainer video to be effective, it has to be memorable.

Keeping your video short and succinct is one of the best ways to help people easily remember your video.

Ideally, for videos to perform best, they should not exceed 90 seconds long.

At least 150 words per minutes is also considered ideal.

In line with this, you need to work on making your message as short and focused as possible.

This is one of the strong points of using animated videos—they allow you to visually convey your main points way quicker than just using script alone.

The option to use engaging visuals makes it possible for you to produce a video that’s memorable even if it’s just short and sweet.

Fun

At times, animated explainer videos are used to discuss topics that are complex or just relatively dry.

For example, data tools, resume writing services, marketing strategies, etc.

However, done right, an animated explainer video can still capture and keep the viewer’s attention long enough to convey their message effectively.

Why?

Because they are fun!

A humorous or whimsical video can be used to distract viewers and take their mind off the dryness of the subject.

The result is an engaging video that makes an uninteresting topic somewhat fun.

Adding an element of fun can also help amplify both the effectiveness and the entertainment level of your video.

Relevance

Another key quality of a good animated explainer video is relevance.

For your video to be relevant and appealing, it has to address the preferences and needs of your target audience.

When you are able to address the needs and preferences of the people you are targeting, you will make it a lot easier for people to relate to your business and the subject you are discussing.

In addition, you can also achieve relevance if you create a video that will remind people of themselves.

While you can use the script to appeal to your target audience, it is animation that will be used to connect with the target viewers.

For example, if you create characters that reflect the actions and appearance of the people you are targeting, it becomes easier for them to recognize themselves in the video and connect with your brand and business.

Simplicity

An excellent animated explainer video should also be simple.

In other words, it should deliver short yet direct answers to questions the viewers have.

To effectively achieve video clarity and simplicity, the following structure should be observed.

  • Problem
  • Solution
  • Explanation
  • Call to action

Also, the animation that accompanies your video will convey your message more clearly if you incorporate visuals that are crisp, clean, and uncluttered.

When you focus on creating simple yet powerful videos, you will be able to answer the questions of the viewers without bombarding them with details that will only distract them from understanding your primary message.

Branded

Your animated explainer video is more likely to deliver the results you are looking for if they clearly reflect your brand.

It does not matter if you are creating a corporate video or a video that introduces a new product, for it to be truly effective, it has to be branded.

For example, there should be guidelines that will address the kind of design choices that are deemed apt for materials that are branded.

More importantly, your animation should adhere to those guidelines you have identified.

Storytelling

Another key quality a superb animated explainer video has is its ability to effectively tell a story.

Fortunately, transforming complex or bland concepts into entertaining stories is easier when using animation.

All that is necessary is a beginning, an end, and a middle that will tie everything together.

You can do this by showing the problem, providing a solution (your product or service), and showing the benefits your product / service can offer.

Using that formula, you can easily create a story that is not only memorable but also easily understood.

Conclusion

A powerful animated explainer video should be one that appeals to your target audience and conveys your message clearly at the same time.

By ensuring all the key qualities are taken into account, you’d be able to produce a video that will not only captivate but will also fascinate your audience and will make them appreciate your brand even more.

 

 

Creating Powerful Corporate Videos for Small Businesses: Top Tips

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If you are a small player in the business world, you’ll need all the help you can get if you want to steer your business in the right direction.

The good news is, granting they are used accordingly, corporate videos can become your brand’s most invaluable ally.

With today’s modern world becoming increasingly connected, conventional marketing methods have taken a backseat and visual-rich methods like corporate videos have taken over.

Fortunately, you don’t have to be Stanley Kubrick or Steven Spielberg to create a powerful corporate video that truly delivers.

Nowadays, you have the option to leave this task to the expert hands of a competent video production company.

However, even if you will not be creating the corporate videos yourself, your insight will still be necessary.

To ensure your corporate video will accomplish all your goals, below are some of the essentials you need to keep in mind:

  • Ensure you have a crystal clear plan in mind.

To clearly determine the kind of corporate video you would like to make, you first need to know the message you would like to convey.

Figure out what your message is by answering the following key questions:

  1. Would I want a general introduction to the products / services I am offering?
  2. Would I like to promote a new product / service?
  3. Do I have a “special offer” I would like to highlight?
  4. Would I want a video that explains how my products / services can make the customer’s life happier, better, and easier?
  5. Do I want to emphasize my brand’s reputation and experience?
  6. Would I like to convey how customers feel about my products / services through reviews and testimonials?
  • Ensure you are able to highlight your edge over the others.

For many brands, corporate videos are considered one of the most effective ways to showcase their products / services and the ways they stand out from the rest.

Fortunately, contrary to popular belief, showcasing your products / services will not entail high-pressure marketing or a savvy Hollywood production.

If truth be told, corporate videos will work best if they focus more on how your products / services can benefit users as opposed to hype or sales.

Moreover, it would be best if your video will show your customers that your company is run by people who share the same values and beliefs they hold dear.

  • Ensure you pick the right setting for your video.

If you are involved in the restaurant business, consider capturing your chef in action.

If you are in the service business, you can show one of your employees visiting a customer donning the company uniform that bears your brand’s logo.

Keep in mind that for your corporate video to be effective, it should reflect the type of business you are in.

That being said, at all times, make it your goal to present an image that’s congruent to your business as well as something that your customers can easily remember.

  • Ensure your video shows your customers what makes your brand great.

Why should your customers choose your brand over all the others offering the same products or services?

Answer this question clearly by showcasing what makes your brand the best at what it does.

Show your customers how your brand is unique and why is it the best option available at their disposal.

Showcase your achievements.

Highlight your accomplishments and track records.

You can even throw in some positive feedback and testimonials from happy and very satisfied customers.

The more you are able to highlight what you can offer, the more effective your video will be.

  • Ensure you incorporate a call-to-action in your video.

To help warrant your corporate video delivers the results you are looking to accomplish, a strong call to action statement should be included.

For starters, your video should direct the viewers to your site or encourage them to know your brand more.

Make no mistake about it, a well-executed message can give you more than just massive site traffic.

More importantly, it can also lead to more sales and conversions.

 

 

 

 

Explainer Videos: Reasons Your Business Needs Them

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Some experts believe that part of Google’s search ranking algorithm takes into account the amount of time a visitor stays on a particular site.

For many, this is believed to be one of the primary reasons online videos have earned a massive following.

That being said, explainer videos in particular have also seen tremendous growth over the years, thanks to their effectiveness and affordability.

Apart from being considered excellent marketing tools, explainer videos have also been proven to help boost sales and conversions.

If you have not used explainer videos yet, we have listed down several reasons why you should.

For starters:

Explainer videos can help boost conversion rates.

A survey conducted by Video Rascal showed that 85 percent of people are more likely to purchase products with accompanying explainer videos.

Also, many business owners use explainer videos to keep track of the number of visitors that frequent their site.

In addition, while there is an option for businesses to count sales manually to determine the most popular products, explainer videos are instead used to easily gauge the products customers are most interested in.

The figure is determined using the number of views on each video.

Explainer videos can give customers a better understanding of the products / services you are offering.

Images and texts can be tricky since they can be interpreted in numerous ways.

With an explainer video however, you can clearly explain the basic functions as well as the usefulness of the products / services you are selling so your customers don’t have to resort to making their own interpretations.

As a result, you are able to connect with your customers better (current and potential) since they will have a better understanding of what your products / services can do and why they should choose it over the others.

Explainer videos can help increase product interest.

Nowadays, many brands are using social signals to spread word about their businesses.

In line with this, many make use of videos to capture the interest of their target audience.

This makes perfect sense since some studies indicate that as much as 70 percent of Internet users prefer watching videos online.

Explainer videos can help your site rank better in Google search.

Statistic wise, stale websites won’t fare well.

If your site has endless pages of images and block texts, it would most likely rank low in Google search.

A low rank can mean less exposure for your brand.

Also, if your site ranks low, it might put off customers who want to understand a particular product quickly and make a purchase on the spot.

Oftentimes, the average person will only need a minute to make a purchasing decision.

The good thing is explainer videos are not only effective in catching customer attention, they can also help them make quick purchasing decisions.

Explainer videos can help boost site traffic.

“Viral video” is a buzzword that’s been around since the early days of YouTube.

Viral videos are the kind that come out of nowhere but gets massive viewership in a short span of time.

Unfortunately, there’s no set formula as far as creating viral videos are concerned.

However, if you are able to produce explainer videos that will go viral, you can also expect your site traffic to go off the roof.

Some of the brands that have benefited from viral videos include:

  • Google Currents by Google (1.2 million views)
  • Apple iOS 5 by Apple (more than 2 million views)
  • Dove (more than 67 million views)
  • Old Spice (more than 42 million views)

Explainer videos can help your target audience retain information better.

Unknown to many, the average person only retains 10 percent of what they hear.

However, the average person retains as much as 50 percent of what they see.

These findings are based on the study conducted by Wharton Research Center.

How will these findings affect your business?

It can translate to an increase in word-of-mouth marketing for your brand.

Word-of-mouth is considered one of the most effective ways businesses get customers.

If your explainer video catches your customers’ fancy, they will not only understand and patronize your products, they might even share your video with their own network.

Explainer videos can help effectively liven up your pitch.

Admit it, paper pitches are boring!

Fortunately, using explainer videos are anything but.

Pamphlets and PowerPoint slides showing words and pie charts won’t go far if you are looking for better engagement.

A well thought of video with a solid script and engaging visuals on the other hand can easily capture the attention of the people you are targeting.

The power of explainer videos can also come in very handy if you are selling complicated products / services.

Explainer videos can help effectively grab the attention of the people you are targeting.

Let’s get one thing straight—traditional content can only go so far.

Unfortunately, in an attempt to generate more interest for the brand, many brands commit the common mistake of cramming flashy animations, colorful fonts, and images on their sites.

This technique can often lead to two things:

  1. It confuses the visitor.
  2. It significantly slows down the load time of the web pages.

Both scenarios can mean total disaster for your business.

Fortunately, you always have the option to take all of your cool and creative ideas and play them all out in a video.

It will not only keep the site looking clean, but more importantly, it can provide enough material to keep your viewers engaged.

 

 

 

Video Marketing: Peerless Benefits You Can’t Afford to Miss

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Nowadays, many consider videos to be the future of content marketing—and with good reason.

Latest video statistics show that:

  • A whopping 82 percent of Twitter users prefer watching videos
  • YouTube now has more than a billion users (that’s at least one-third of the total number of Internet users)
  • Each day, more than 500 million hours of videos are watched on YouTube
  • A staggering 45 percent of people watch more than an hour of YouTube or Facebook videos weekly
  • At least 87 percent of online marketers now use video content to promote their products and services and increase brand awareness and visibility
  • Every 60 seconds, 72 hours of video are being uploaded on YouTube
  • At least one-third of online activity is spent watching videos online
  • Videos are considered the type of content that brings in the best ROI by 51 percent of marketing professionals
  • Even if texts and images are combined, social videos still generate more than 1200 percent more shares
  • Videos placed on Facebook landing pages can increase conversions by as much as 80 percent
  • Videos can attract 2 or 3 times more monthly visitors
  • Full-page ads combined with videos can increase engagement by as much as 22 percent
  • Average Internet users spend at least 88 percent more time on sites with videos compared to those with none
  • Blogs with videos attract 3 times as many inbound links compared to those who don’t incorporate videos in their blogs
  • As of 2017, 69 percent of the global consumer Internet traffic can be attributed to videos
  • By 2019, it is predicted that videos will account for as much as 80 percent of the consumer Internet traffic

Undoubtedly, the ability of videos to engage people more effectively compared to texts and photos combined is no longer up for debate.

If you’re a business owner, incorporating videos in your marketing arsenal will not only bring voices, faces, heart, and personality to your operation, it will also effectively demonstrate your authenticity as a business and brand.

While video production can seem challenging (if not intimidating), it is reassuring to know that nowadays it’s something a seasoned video production company can easily help you with.

Still not convinced?

We’ve listed down some of the amazing benefits video marketing offers that you shouldn’t miss out on:

It can help boost sales and conversions significantly.

Videos can definitely help you make some serious money.

As stated above, adding a video of your product or service on the landing page can boost conversions by as much as 80 percent.

Videos have also been known to help boost sales significantly.

In fact, some studies show that 74 percent of those who watch explainer videos about a product eventually end up buying it.

Come to think of it, the effectiveness of video is not at all surprising if we take into account the fact that many people are visual.

If pictures can help dramatically improve engagement, you can just imagine what videos can do.

It can provides great ROI

Many brands don’t mind spending good money on video production because it pays off big time.

Fortunately, aside from the many video editing tools available online, there is no shortage of competent video production companies that can produce effective and compelling videos at a price you can afford.

One good thing about videos is that they don’t have to be perfect.

More than anything, it’s the content that matters the most.

In fact, some research show that more people are put off if the videos don’t explain the product or service well enough as opposed to it being of low quality.

It can help build brand trust.

While not everyone may be aware of it, trust is considered one of the foundations of sales and conversions.

However, building trust is no walk in the park.

The whole concept of content marketing (including video marketing) revolves around creating trust and building long-term relationships.

In other words, you make sales by providing people with interesting and beneficial information.

Videos have these essentials covered.

In addition, videos are also considered effective in soliciting the right emotions and engaging and keeping the attention of your audience, prospective or otherwise.

It appeals to mobile users.

Over the years, mobile video views have grown massively.

In 2013 alone, videos viewed on mobile have seen a staggering 233 percent growth.

YouTube also reports that video consumption using mobile increases by as much as a hundred percent annually.

And since many people like to watch videos on the go, your audience will continue to grow together with the number of smartphone users.

It can help engage even the laziest of buyers.

Apart from it being an effective tool for learning, videos are also very easy to consume.

With people nowadays becoming too distracted (and sometimes lazy) to read long and meticulous product descriptions, they are turning to videos to know more about the product or service.

When you are able to capture and keep the attention of a wider audience (including the lazy and distracted ones), then you are also able to double your competitive advantage and get ahead of the pack.

Wrap Up

Creating powerful videos that convert entails knowledge of human psychology and creativity, among other things.

The combination of those essential components makes it possible to produce videos that truly work without breaking the bank.

Creative, emotionally charged videos can also reach millions of people in a short span of time.

Truly, video marketing is here to stay and it won’t be long until it becomes an essential in every marketer’s advertising arsenal.