5 Reasons Why You Need a Corporate Video Production Strategy
If you are planning a business video production strategy, you have to ensure that all of your bases are solid. Remember that writing good content on a blog is not that effective anymore. You have to go above and beyond when it comes to content writing for it to be effective. One good way to effectively deliver your message is via video content production. Here are some important reasons why you need to integrate amazing corporate video production into your online marketing campaign.
1. People like to consume information differently
Nowadays, there are different types of learners that will view your content. Your basic goal is to inform these learners regarding your product or services in the most effective way, such as presenting it through a video. Your video must contain important information, such as why they need your services, when they will need your training, how they can use your products, or where they can best apply your solutions in their problems. No matter what kind of service or product you’re selling, the basic goal boils down to educating a targeted audience.
Information on blogs only caters the read-write learners. By creating corporate video content, you will also reach the visual and auditory learners. If your videos include easy instructions that people can follow, you can even tap into the kinesthetic learners who like a more hands-on approach.
Through incorporating corporate video production into your website’s content, you will eventually attract potential content consumers who will love video. You can even transcribe your video in text beneath the video of the blog post to communicate to a bigger number of potential clients. Read-write learners will also appreciate this as they will have something to use and help with the search engine optimization of the page accompanying the video. Another option is to scrape the audio portion of your video and then turn that into a downloadable podcast for auditory-only learners.
2. Video production is more effective than display advertising
BrightRoll currently surveyed 150 top advertising executives on their opinion about the effectiveness of video production. And in the result, 91% of them think that online video is equally or even more effective than any display advertising. Moreover, 75% of the advertisers agree using videos is far more effective than TV, and 68% believe it’s much efficient than social media. This means that by just having video advertisement, you can compete with any TV or print advertisements. Moreover, you can be confident that it will be effective if conducted and disseminated properly.
3. Your video will be appreciated by Google
Since Google acquired YouTube in 2006, it only goes to show that Google loves video. Nowadays, Google not only incorporates more than just links into their search results but they incorporate video results as well. Businesses only have to ensure that the link to their website is available on the video itself or beneath the video in the description to increase their ranking.
In a study conducted by Search Engine Results Pages (SERPs), video receives more attention than any other listings. It is not a secret that Google places great importance on content that engages and educates users to stay on a website, which only shows that video advertisements can help your webpage to rank higher in search.
4. Video sharing is easy
With the availability of Youtube and Vimeo, video sharing is no longer a problem. These companies make it convenient to share video just by using a link or an embed code. Whether your target is for your video link to reach blog sites, Facebook pages, or other social media sites, you will find it easy to reach your goal. You only need to make a little promotion and wait for others to start promoting the video for you. To make things even more convenient, you can start sharing your video using your personal social media accounts, such as Facebook, Google+, or your own blog.
If you need more information about corporate video production can help in your business’ growth, waste no time and contact us today