With today’s technology, animation video have become readily available to many businesses regardless of their budget at hand. The technology’s advancement has allowed business owners to produce quality videos without the need of a huge studio or access to broadcast channels.
If you still need more convincing as to why you need an animation video in your online marketing strategy, here are the top reasons to help you decide:
First – animated video can increase your conversion rate
In a recent study by Unbounce, animated video can increase a business’ conversion rate up to 20%. That’s why a lot of companies prefer this type of online marketing strategy to increase their profit or to attract more potential clients. Moreover, 64%- 85% of the people who visited your website are more likely to avail your product or services after watching a video. Having a video on your website’s landing page will saves the potential clients some time from reading through your website. Statistics show that in an average, consumers will stay for about 2 minutes. This means that in a short amount of time and by using a powerful mix of pictures, text, and motion, you have a chance to grab your audience’s attention.
Second - animated video can improve your SEO
Since Google is the owner of YouTube, embedding a video on your website gives you a 53x higher chances of landing on Google’s front-page search result. Adding keyword tags in your YouTube video can also help improve your SEO.
Third - video sharing helps in click through rates
Did you know that viral video marketing campaigns can increase click through rates by 750%? According to research, 68% of people watching online videos will eventually share the video links onto their friends.
Fourth - animation video saves you time and effort in advertising
Aside from increasing your click through rates, this also means less work for you since other people will do the sharing and advertisement for your business. In addition, you can also use the video offline by adding it in your presentations. During meetings, you can present your videos and it can help you explain and promote your products and services better.
In one of University of Minnesota’s research, they have found that 43% of the audience will be persuaded by the speaker if they see visual representations of what’s being discussed. This is especially if you are discussing figures or topics that tend to be lead into dull discussions. You can make your presentation more engaging by having visuals.
Fifth - animation video decreases bounce rate
Your website will less likely to receive bounce rates with an interesting animation video. Remember that your audience will leave your website in as little as 6 seconds if they find your website dull and boring. Aside from the fun factor that a video can bring, it also presents the professionalism and reliability of the company. This encourages people to entrust their time to do business with you.
If you need help on how you should plan your next animation video, waste no time and contact Reelmedia.