If you look at your social media newsfeed, you’ll see how effective video is in reaching an audience. You can see them selling products or telling story everywhere, even in malls and streets. More and more brands are starting to use it to engage clients and stay connected with them.
Through video marketing, you can enrich your whole digital strategy. Whether you want to improve your lead generation or boost engagement, it can be the secret recipe to your success. The key is make a video marketing that is timely and is aligned to your business values and goals.
If you want a video that will do more than just boost your inbound marketing or generate more clients, below are some tips on how to create a robust strategy to leverage video marketing.
Take advantage of special occasions
Holidays and special events are a great way to amplify the message of your video. If you’re patient enough to wait for a special occasion to release a special promotion, it can help to create a bigger impact. For example, if your business targets housewives, you can produce the content on Mother’s Day or International Women’s Day. It is best to plan ahead and search for special dates that will be helpful in promoting your business. Remember that during special occasions, people are more willing to spend money on brand or products that they trust. Remember to use hashtags and ask viewers to share your video.
Produce short and timely videos
Your audience are too busy to read pages and pages of your website’s content. They also easily get bored watching lengthy videos on their social media. So how do you catch their attention and send your company’s message in one strategy? The answer is by producing short and timely videos. Audience prefer videos that will only take a few minutes or seconds to watch and are to absorb. Be it a how to video or an overview of your company’s story, you should always make sure that the video is short and easy to watch. The key is to consolidate all that of the important things that you need to say in a minute or less. The introduction should also be impactful since you only have 10 seconds to grab a viewer’s attention.
Use testimonials to build trust
Video testimonials are a huge factor in your strategy as it creates a human touch to your message. It supports what you are telling your audience about why they should trust your brand or try your service. Go back to your list of previous clients who were satisfied with your work and ask them to make an appearance in your video. They can commend your product or services or tell how your brand has helped improved their business or life. By adding a client in your content, the video marketing becomes more relatable and your brand will create a deeper connection with your audience.
Reach Out to Influencers
Research on the influencers that your audience follows and contact them for an interview or an appearance in your video. It could be a travel blogger, a fashion icon, or a successful entrepreneur – he or she should be a credible personality whom a huge number of your audience listens to. You can ask them to give your customers new information on how your audience can benefit from using your product or service.
For a video marketing company that can help you make an impactful video, trust only Reelmedia Pte Ltd. We have years of experience in helping brands reach their business goals through producing quality content.