If you have not jumped on the video marketing train yet, now is the best time to grab a ticket. Why? Because the verdict is in. A staggering 78 percent of consumers prefer videos!

The fact that videos have been cited by Hubspot as the top content disruptor in 2018 is no coincidence. Today more than ever, it has become increasingly apparent that videos have become this key component marketing campaigns can no longer do without.

Gone are the days when marketers treat their brand’s marketing strategy as nothing more that a stagnant game plan on a piece of paper. Nowadays, they are required to bring it to life if they want to succeed or at least stay afloat. And yes, an impeccable corporate video is exactly the electroshock therapy needed to successfully revive any brand’s flatlining marketing strategy.

The appeal of videos has proven timeless. They can do something mere texts and even images can’t pull off. Videos can create real and instantaneous connectivity and interaction with consumers. In addition, they can also provide a medium where people can comment and react in real time. And that’s just for starters.

Video Marketing Statistics

Before we dive into the reasons for investing in a corporate video production, let’s answer one of the key questions brands ask—is video marketing really worth it? Savvy marketers reply with a resounding yes! However, for those who are not convinced, the following statistics should change their minds.

The Corporate Video Revolution

What are corporate videos?

The landscape of corporate videos have evolved dramatically. Many years prior, budget constraints have limited corporate videos to internal communications. Also, back then, only massive corporations with huge marketing budgets can afford corporate video production and commercial-broadcast videos.

Nowadays, corporate videos are everywhere. In fact, a staggering 96 percent of B2B companies are now integrating corporate videos in their content marketing.

What are the different types of corporate videos?

There’s no denying videos are now considered the best way to connect and engage with customers. There are diverse types of videos a company can produce and each comes with awesome and unique benefits.

Let’s explore some of the corporate video types that deliver impeccable results.

  • Corporate Communication Videos

Some people can probably remember those days when Xeroxed company wide memos or poorly crafted (and lengthy) emails tackling new blanket directives or recent policy changes were the thing.

Fortunately, modern technology has given companies a better and more effective means to communicate. Nowadays, many companies have turned to corporate communication videos to tell stories, inform, persuade, and grab the attention of employees, influencers, and customers.

Come to think of it, how do brands get people to buy into a service or product if consumers don’t have a clear understanding of what they are offering to begin with? What better way to get employees to support and understand recent company directives than a video straight from the company’s CEO?

In the same manner, if a company restructures or rolls out new investor initiatives, a well-produced video on the landing page of the company website can be a truly effective way to deliver complex details in a manner that’s coherent, elegant, and interesting.

  • Marketing Videos

At this time and age, customers use multiple screens at various times to tap into information they want. To address this need, brands have to create a marketing strategy with a laser-focused and clear message designed to keep the customer’s attention and keep it.

Using video production techniques such as time-lapse, 3D imaging, and animation, the company’s message gets seen, understood, and even shared on social media. With that said, brands now consider making engaging, compelling, and interesting videos using the latest video production trends and technology a wise investment.

  • Corporate Training Videos

Many firms work with industrial psychologists and corporate coaches to “train trainers” and teach company employees how to work best within the culture of the company. Other brands on the other hand allocate a huge budget on training conferences to ensure employees understand and apply effective sales techniques, new safety guidelines, and customer service procedures accordingly.

A well-produced and well-conceived corporate training video can lessen hassles and reduce costs dramatically. Also, using corporate training videos can help brands leverage resources effectively and train employees in a way that is both engaging and effective.

Why do businesses need corporate videos?

Marketers can attest video is one of the primary ingredients of any successful marketing campaign and research and statistics have proven this to be true. The average business now publish as many as 18 videos per month and many consumers are embracing this type of content wholeheartedly. In fact, 85 percent of consumers say they look forward to seeing more videos from brands.

The trend shows no signs of slowing down. And it’s not really surprising. For starters, video can support and achieve multiple business and marketing goals including customer experience, retention, sales, customer retention, and many more.

Below are 7 compelling reasons why businesses should invest in corporate videos.

  1. It helps boost website traffic

When it comes to increasing website traffic and keeping visitors on the company site longer, video is deemed a highly effective tool. Nowadays, brands post videos on social media and other content platforms to drive people to the site. A whopping 76 percent of marketers attest videos have helped them successfully achieve said objective.

One of the notable companies that has seen results using this strategy is Home Depot. The well-known home improvement brand creates and posts impactful videos on their Facebook page featuring some of their products. They also include a website link in their captions so viewers of the video can easily explore each products more.

  1. It helps brands win new sales

Marketing and sales teams are now using videos to convert prospects and be a step ahead of the pack. While digital ads and email drip campaigns are also helpful in creating customer touch points, videos have proven to be a more dynamic and compelling option when it comes to telling their story and winning new sales.

Undoubtedly, videos have the power to showcase and promote products in ways photos and texts can’t, making them a indispensable tool in the sales process. Statistics back this up with 81 percent of people claiming a brand’s video convinced them to purchase a product or service.

  1. It helps brands educate new users

When it comes to the perfect tool that can help new customers and prospects better understand a product or service, videos take the top spot. An unbelievable 97 percent of marketers affirm that videos have helped their users gain a better understanding of the products and services they are offering. In addition, 95 percent of consumers watch explainer videos to obtain relevant information about a product or service they are interested in.

  1. It helps brands address commonly asked service and support questions

Customer service and quality support are both critical to customer retention. Fortunately,   there’s no need for customer service teams to manage these aspects anymore. At present, many brands have turned to videos as a way to answer questions proactively. At least 47 percent of brands claim this strategy has effectively helped minimise support queries.

Aside from answering frequently asked questions, videos can also be used to provide visual instructions on how one can complete specific tasks. This is a win-win since it will not only help customers save time, it can also help brands save money that will otherwise go to costly customer support teams.

  1. It helps boost a brand’s popularity

Regardless of the social site brands are active in, it’s easy to see videos are currently dominating the content game. When scrolling through Instagram, Twitter, Facebook or other popular social media platforms, videos are predominant and are shared at a much higher rate than blogs.

When videos are posted online, brands are sharing content that has the potential to impact the business in a really profound way. This is especially true if the video goes viral. The commanding popularity of videos is quite evident with 92 percent of mobile video audiences sharing them according to a research conducted by Hubspot.

  1. It helps brands stay relevant and competitive

The idea that videos are here to stay is no longer up for debate. Many studies and signs point to videos eventually dominating the Internet in the not so distant future. In fact, a Cisco study predicted that by 2019, videos will comprise at least four-fifths of the traffic online.

Clearly, videos will continue to dominate in the coming years and leveraging on its power now gives brands a leg up on its competitors. Those that wait until later to jump in on the bandwagon are sure to get left behind.

  1. It provides measurable return of investment (ROI)

One good thing about videos is brands can easily gauge its success and determine if it’s well worth the investment. Websites like Youtube and Wistia have tools that can track relevant metrics like unique views, shares, likes, etc. so brands can easily keep tabs if their efforts and investment are paying off accordingly.

There’s no doubt the video marketing landscape will continue to evolve dramatically. However, one thing is constant—when used accordingly, videos will not only help you be a step of the pack, it can also help you effortlessly take your business all the way to the top.

Need a topnotch corporate video for your business? The team of experts at Reelmedia is just a mouse click away. Get in touch with us and let us know how we can help!


Producing a corporate video is not an easy task. It could be daunting considering the amount of time, patience, and effort that you need to invest to produce a video with quality content. You can't expect to finish such task by just purchasing a high end camera.

The video production requires organizational skills to properly coordinate the whole process. You will also need multitude of talents to polish and professionally produce a nice video.

No wonder some companies even hire corporate video production companies just to finish create a quality video that their audience will truly appreciate.

If you need more convincing, here are a few reasons why hiring a corporate video company is worth your investment:

Access to resources
Corporate video production companies have all the skills, talents, tools, and other resources you need to produce a quality video. From high definition video cameras and lighting to editing programs and post-production team, they can help you. These companies hire experienced professionals who have the know-how to assess, plan, and orchestrate the production of your video. Their tools will ensure that the quality of the video and images are professional looking to effectively convey the message of your brand.

Produce Quality Videos
When you hire a corporate video production team, you can rest easy that each of their staff has an eye for identifying what a perfect shot is. They know the right angles, where to focus, and what to highlight in order to produce a great video. Each aspect will serve a puzzle piece to create a picture that will mirror the message of your brand. Plus, they can work with your team or actors to help them become comfortable in front of camera for interviews. They can direct the production from start to finish.

Video Marketing Knowledge
Their years of industry experience makes them a reliable source on how to promote your video. The competition in video marketing is tough so you have to use your best resources to get ahead of the game. Corporate video production organizations have in-depth knowledge of how to develop effective marketing campaigns and create exceptional video content for it.

Hiring a video production team doesn’t have to be pricey. They can work within your budget while still ensuring that you will reach your video production goals. Just be sure to be transparent with how much you are willing to spend on your video production. You also have to be realistic and weigh your budget and your expectations. They can help you make a corporate video that matches what you need and is still within your budget.

Unique videos
With a video production company, you will eliminate having to do a trial and error to know what strategies will work and what will not. These people are experienced with working with different clients and marketing to different audience so they know what will work best for you. Plus, they are knowledgeable of the new trends in video marketing industry. Therefore, they can suggest to you an effective strategy that will allow you to make the most of the video and make it an efficient part of your marketing campaign. With them, you can even make a viral video that will work on various platforms.

Remember that the videos you will produce will reflect on your brand or your products, so it’s very important to treat the corporate video production with professionalism and attention to detail. Fortunately, Reelmedia Pte. Ltd. is here to help you make effective videos for your brand. Browse through our website to learn more about our services.

According to statisticbrain.com, 300 hours of videos are being uploaded on YouTube every minute. If you compare a person’s average attention span against this amount of content, you’ll see how challenging it is to produce a corporate video that your target audience would really watch. While it is challenging, it does not mean that its not feasible.

With the right materials and idea, you can still win the hearts of your target audience by producing quality corporate video. This will help you clearly communicate to your audience what your brand is about, what are the unique value proposition your brand, product, or services, and why your brand should be considered over other brands.

If you need help ensuring that your next corporate video will be a hit, here are some tips to help you get started.

Hire a professional corporate video company
Some may choose to do their corporate video on their own or with the help of their staff. But if you want to make things a lot easier and to ensure your video will be a hit, you can always hire a professional corporate video company. Doing so will save you all the trouble of looking for resources, doing trial and error shots, and renting tons of equipment. With a professional team, they will give you the resources you will need to produce a quality video. They can even share their ideas and insights on how you can improve the video’s content by adjusting your script, lighting, editing, or logistics.

Identify your target audience
To nail the video production project, know who you are this video for.
Define your target audience and speak to them. Having general appeal is nice, but paring down your strategic approach is nicer. Be very specific about how your company or product will improve the life of your target consumer. Give your ideal client a name and backstory, and tailor your messaging to the character you’ve created.

Create a compelling script
When creating a script, be sure to be specific with the message that you want to convey. It should be direct to the point and with one purpose because telling too many stories could confuse your viewers. They might also lose interest along the way and not finish watching the video. So be sure to only tell stories that will attract the interests of your viewers so as not to miss the opportunity of engaging them.

However, be sure to tell your story by showing off what your brand, product, or service can do for your consumers. With a corporate video, it has to be very visual to create convey a great deal of information in just a few seconds or minutes.

Connect with your audience
No matter how great your story is if its not relatable or entertaining, it will be hard to make an emotional connection with your audience. By having an emotional and deeper connection with your target audience, it will be easier to convince them to trust your brand or purchase your product. You can create a documentary to tell how a product has improved your customer’s life or help your viewers relate to your story. This way, your content will become more relatable.

If you need help planning or producing a corporate video, don’t hesitate to contact Reelmedia Pte Ltd. They have years of experience of helping businesses in Singapore to promote their brand through video production. Whether you need an explainer, animated, or corporate video, they can help you. Visit their website to learn more about their services.

While corporate video is not as popular as other types of videos, it is still a great marketing strategy that can engage and entertain audiences. Some may think that it requires a lot of time and money to produce an effective corporate video. However, with the right tools, a modest budget, and an outstanding idea, your brand can produce an engaging and high-quality corporate video. It will help engage your target audience and solidify relationship between you and your existing customers.

Need help on how plan and execute your first ever corporate video? Here’s a compilation of efficient tips that will surely help you get started:

Identify your goals
Each corporate video serves a different purpose. Are you creating a video to introduce your brand? Will this video be used to attract more customers? Do you want this video to convince potential employees to be a part of your company? Once you have already defined its purpose, it will be easier to plan what your video’s content will be.

If you need more employees or clients, you can either include client or employee testimonials in your content showcase how awesome it is to work with your company. In case you will be introducing a new product or service, you can make a product overview or a “How To” video to show how you make your products to your audience. There’s also the option of making a short documentary about how your clients loved using your product or availing your services.

Plan the corporate video production
After you have conceptualized your content, the next step is to plan your corporate video production. Consider the people you will need to include in the video, the budget, the location and the team who will be responsible for executing the whole plan. You can either ask your whole team to help you plan and produce a video or hire a video marketing team to make the whole process hassle free. Keep in mind that making a video is a great way for your staff to bond as well so don’t try to do it alone. Even if you hire a video corporate video company, you still need to be involved in the whole process.

Produce an engaging story
There are tons of video content available online. For your corporate video not to be ignored by your audience, it needs to be engaging and entertaining. Make the most of the time, money, and effort you spent on the production by ensuring that your video will stand out. Plan the stories you have to tell your audience, especially the ones that will strongly connect with them.

If you’re having a hard time deciding, discuss it with your team and brainstorm about how you can turn the company’s story into an interesting video.

Don’t overlook the production value
While you can always make a video production on your own terms, it does not mean that you will not exert effort in production value. It doesn’t have to be perfect and look like a Coca-Cola ad, but it should still be impactful.

If you want to guarantee a production level that is decent and worth your audience’s time, you can always hire corporate video professionals. You can search online, ask friends for recommendations, or find suggestions in forum to find the best video production company in your area. One corporate video production company that’s highly recommended in Singapore is Reelmedia Pte Ltd. We have helped many brands in Singapore to reach their audience by helping them produce high quality videos.

The digital age has no doubt introduced a new age of corporate video production.

Gone are the days were cheesy infomercials used to be the thing.

Today, customers prefer entertaining, witty, and clever videos that capture their attention and make them want more.

While there is no exact template for corporate video success, there are a few things many persuasive, powerful, and exceptional corporate videos share.

For instance:

They are short and sweet. Easy and quick access to the Internet has one huge repercussion—shorter attention span.

In today’s modern times, people you will be advertising to will only give you their attention for a brief amount of time.

In the Internet where free content is freely available, video advertisements are often seen as roadblocks to desired content.

So how do you avoid becoming this roadblock?

The first thing you would need to do is come up with a solid script for your video.

Every second that you spend elegantly wording a sentence, you risk losing more customers who just want to see the content they desire.

A study by Next Web indicated that only 30 percent of viewers don’t skip pre-roll ads on YouTube.

With that in mind, make sure you do not waste precious time getting your primary selling points across.

They use humor to hook their viewers. Another effective technique common among enthralling corporate videos is the use of humor.

Humor serves two key roles in video marketing.

  1. It helps provide quality content that is enjoyable
  2. It avoids positioning the brand as nothing more than a “salesman”

Understandably, consumers in general don’t like it when buying the product is shoved in their faces.

Telling them what the product is all about and then asking them to buy it is often seen as distasteful.

If you don’t want to turn off your customers, consider it best to be subtle when it comes to selling them something.

Ideally, it would be wise to entice them to purchase by delivering quality content that resonates with them.

A well-crafted video with some tasteful humor thrown in can help you go a long way.

They put emphasis on the pain points. In general, most people purchase a product or service for one primary reason—they have a problem that the product or service can resolve.

For instance, for those who suffer from cold, they would want a product that can effectively relieve the symptoms, help them rest, and get them back on their feet.

This tactic is highly effective because rather than using a gimmick (which many customers can eventually see through anyway), you will be highlighting a problem (pain point) and showing how your product/service can help.

This will help your video come across as helpful and informative as opposed to a scheming sales ploy designed to merely trick them into spending their money.

They help you deliver a good call-to-action (CTA). When creating a truly effective video, you need to ensure it is more than just engaging.

More importantly, it should also contain a concise CTA that educates the consumers as to the next action they should do to take advantage of the information they have been given.

Equally important to creating a powerful CTA is the build-up.

Of course you wouldn’t want the viewers to stop watching the video before you are able to deliver the CTA.

In line with this, avoid phrases like “There you have it” before your CTA as it would be interpreted as a signal you have delivered your primary message.

They have all the crucial elements integrated. Some video creators commit the mistake of focusing on one or a few parts of ad and use shortcuts on other parts they don’t deem important.

However, if truth be told, effective corporate videos need to have a well-crafted script, the right visual, and the apt audio elements to give the video a winning edge.

While it can be tempting to give more emphasis to some aspects of the video you consider more important, you have to keep in mind that every integral element should be given equal attention.

For instance, you would not go far with a video that has an awesome script but terrible animation or sound.

Not only will it make your video seem mediocre, it can also make your brand appear unprofessional in the eyes of the viewers.



In the highly competitive world of business, you need to have a powerful marketing arsenal if you wish to get ahead.

Fortunately, a compelling corporate video can help you easily achieve said objective.

In a nutshell, corporate videos are primarily used to:

  • Explain concepts
  • Market and promote products / services
  • Build brands
  • Provide information

Taking into account all the purposes it serves, it’s easy to see why many brands have invested in the services of competent video production companies to create exceptional corporate videos for them.

If you are considering putting money into corporate videos but you’re still having second thoughts, we have you covered.

The following reasons should convince you why you should invest in corporate videos and why they are worth every penny:

Corporate videos can help effectively showcase your brand.

A corporate video is a creative, informative, and exceptional way to showcase your brand, your business, and the product / service you are offering.

Even a short corporate video can already effectively tell your story in a concise, fascinating, and interesting way.

If you have not done it yet, it would be a good idea to post a corporate video on your company’s website so visitors can easily understand your business without the need to scroll through your site.

A corporate video is also an exceptional way to pack together all the relevant and important information you would like to convey and present it in a fun, creative, and interesting way.

Corporate videos can help you reach more customers (current and potential).

A corporate video is not just something you can easily upload on your website.

You can also use it to promote your business and brand on social media.

When you upload your corporate videos on multiple sites and channels, you’ll be able to amplify both your reach and exposure significantly.

To further boost your reach, make sure you have a presence in and you upload your videos on popular video sites like Vimeo and YouTube.

In addition, consider it a must to keep your corporate videos updated.

If your video is already a decade old, consider updating and spicing it up to keep it relevant and interesting.

Corporate videos can help boost your SEO efforts.

Expert marketers believe the world’s most popular search engine Google loves videos.

And this is good news if you are thinking of integrating corporate videos in your SEO and online marketing efforts.

This could mean your corporate video can help you rank high when people do a Google search.

Furthermore, corporate videos can also help generate much needed traffic to both your site and your social media channels.

Corporate videos are easy to share.

Regardless if you are posting your corporate video on your site or social media channels, they can be easily shared if the viewers love them.

All they have to do is copy and paste the link to their own sites and they can instantly share it with their own networks.

This is also an easy way to generate more traffic to your site.

The accessibility of videos not only makes it easy for people to share it with others but to share it with millions of people, if all goes well.

Corporate videos help your brand stand out from the rest.

Oftentimes, putting too much text and information on the site can prove counterproductive.

It also has the potential to turn people off especially if they’re distracted, pressed for time, or just too lazy to read all the information you put on your site.

However, with a corporate video, you can easily place your unique stamp and impress your viewers without taking too much of their time.

Additionally, if you are able to impress them with your video, they are also more likely to trust and patronize your product / service.

The importance of integrating corporate videos in your overall marketing efforts cannot be overemphasized.

Once you are able to enjoy all the benefits it offers, you’ll realize it is definitely one of the best investments any company can ever make.





If you are a small player in the business world, you’ll need all the help you can get if you want to steer your business in the right direction.

The good news is, granting they are used accordingly, corporate videos can become your brand’s most invaluable ally.

With today’s modern world becoming increasingly connected, conventional marketing methods have taken a backseat and visual-rich methods like corporate videos have taken over.

Fortunately, you don’t have to be Stanley Kubrick or Steven Spielberg to create a powerful corporate video that truly delivers.

Nowadays, you have the option to leave this task to the expert hands of a competent video production company.

However, even if you will not be creating the corporate videos yourself, your insight will still be necessary.

To ensure your corporate video will accomplish all your goals, below are some of the essentials you need to keep in mind:

  • Ensure you have a crystal clear plan in mind.

To clearly determine the kind of corporate video you would like to make, you first need to know the message you would like to convey.

Figure out what your message is by answering the following key questions:

  1. Would I want a general introduction to the products / services I am offering?
  2. Would I like to promote a new product / service?
  3. Do I have a “special offer” I would like to highlight?
  4. Would I want a video that explains how my products / services can make the customer’s life happier, better, and easier?
  5. Do I want to emphasize my brand’s reputation and experience?
  6. Would I like to convey how customers feel about my products / services through reviews and testimonials?
  • Ensure you are able to highlight your edge over the others.

For many brands, corporate videos are considered one of the most effective ways to showcase their products / services and the ways they stand out from the rest.

Fortunately, contrary to popular belief, showcasing your products / services will not entail high-pressure marketing or a savvy Hollywood production.

If truth be told, corporate videos will work best if they focus more on how your products / services can benefit users as opposed to hype or sales.

Moreover, it would be best if your video will show your customers that your company is run by people who share the same values and beliefs they hold dear.

  • Ensure you pick the right setting for your video.

If you are involved in the restaurant business, consider capturing your chef in action.

If you are in the service business, you can show one of your employees visiting a customer donning the company uniform that bears your brand’s logo.

Keep in mind that for your corporate video to be effective, it should reflect the type of business you are in.

That being said, at all times, make it your goal to present an image that’s congruent to your business as well as something that your customers can easily remember.

  • Ensure your video shows your customers what makes your brand great.

Why should your customers choose your brand over all the others offering the same products or services?

Answer this question clearly by showcasing what makes your brand the best at what it does.

Show your customers how your brand is unique and why is it the best option available at their disposal.

Showcase your achievements.

Highlight your accomplishments and track records.

You can even throw in some positive feedback and testimonials from happy and very satisfied customers.

The more you are able to highlight what you can offer, the more effective your video will be.

  • Ensure you incorporate a call-to-action in your video.

To help warrant your corporate video delivers the results you are looking to accomplish, a strong call to action statement should be included.

For starters, your video should direct the viewers to your site or encourage them to know your brand more.

Make no mistake about it, a well-executed message can give you more than just massive site traffic.

More importantly, it can also lead to more sales and conversions.