Many brands acknowledge and can attest to the importance of having a video marketing strategy. However, while videos seemed optional before, it has become more of  an indispensable marketing tool nowadays. In other words, videos have become an integral component and are now considered central in many brand’s outreach, campaign, and social strategy efforts.

At this time and age, there’s no doubt videos have taken over social. A recent HubSpot research backs this up stating that 4 out of the 6 channels global consumers watch videos on are social channels. In addition, a Facebook executive predicted that in less than 5 years, their platform will be all videos.

So, why do you need to know this? For starters, if you are not creating videos yet, your brand and business will surely fall behind. Fortunately, video production has now become more cost effective than ever. That being said, there should be no excuse for you not to give video marketing a try and take advantage of all it has to offer.

Why You Should Focus on Video Marketing This 2018

In 2016, video experienced a steady rise in popularity as a content marketing format. In 2017, videos made it to the top of the marketing tactic list. This 2018, videos have evolved from a singular marketing tactic to a complete business strategy.

To say video as a strategy is the future is no longer as far fetched an idea as it seemed many years prior. In fact, a HubSpot research found out that more than 50 percent of consumers would want and would prefer videos from brands than any other content types.

Taking into account all the benefits it offers, the appeal of videos is not exactly surprising. Adding a video on the landing pages of the company or brand website can increase conversion rates by as much as 80 percent.

Mentioning the word “video” in the email subject line can also increase open rates by as much as 19 percent. More importantly, a staggering 90 percent of customers claim videos helped them make purchasing decisions.

However, video has not only dramatically changed how consumers shop, it has also revolutionised how salespeople connect with prospects and convert them into actual buyers.

Salespeople also consider videos as versatile tools all throughout the overall customer buying journey. Backend analytics help them accurately qualify and prioritise leads that are cold or unresponsive.

Videos have also changed how customer support teams delight and provide support to customers. Bottomline is videos offer so many peerless benefits aside from significantly increasing brand awareness.

For customer service teams, the help videos provide are endless. From knowledge based videos, to on boarding, meet the team, down to support video calls, videos have made it possible (and easy) for brands to create a more personalised and thorough customer support experience.

Different Types of Marketing Videos

Understandably, you need to be aware of the different types of videos available at your disposal before you can pick the best one to bank on. Understand and narrow down your options by checking out the list of marketing videos below.

Demo videos - primarily, this type focuses on showcasing how your product works. Unboxing, putting the product to the test, and giving viewers a tour of your software and how they can use it are just some of the ways brands can approach demo videos.

Event videos - is your brand hosting a fundraiser, round table discussion, conference, or any activity of the same kind? Producing interesting interviews or a highlight reel from said gatherings is the main essence of this type of marketing video.

How-to or educational videos - instructional videos are used to build foundational knowledge or teach an audience about something. In other words, it is used by brands to help consumers better understand their business or the solutions they are offering. These videos are also used by customer service and sales teams as they engage with customers.

Animated videos - this format is ideal for those difficult to grasp concepts that can use strong visuals. Animated videos are also the best option for brands looking to explain an abstract product or service.

Brand videos - this type is usually released as part of a much bigger advertising campaign that highlights a brand’s mission, vision, or products and services. The primary aim of brand videos is to establish awareness around the brand and intrigue and entice consumers.

Expert interviews - a video with industry thought leaders or internal experts would be a wonderful way to build authority and trust. In line with this, brands find authorities and influencers in the industry and get interactions with them in front of their target audience.

Explainer videos - when brands want their audience to better understand their product or service, they turn to explainer videos. Typically, explainer videos puts emphasis on the fictional journey of the brand’s core buyer persona that’s experiencing any issues. This individual will overcome the problem by purchasing or adopting the solution offered by the brand.

360º and virtual reality (VR) videos - 360º videos makes it possible for viewers to scroll around so they can see content from every angle. This video style also gives viewers access to experience an event or location.

Virtual reality (VR) videos on the other hand gives viewers the option to both navigate and control their experience. Videos of this type are typically viewed through devices like Google Cardboard or Oculus Rift.

Customer testimonial and case study videos - understandably, customers would want to know if a product or service can indeed solve the specific issues they are dealing with. One of the best ways to convince them would be through case study videos that feature loyal and satisfied customers.

Satisfied customers are undoubtedly any brand’s best advocates. Get them on cam and let them share what their challenges are and how your brand provided the solution they are looking for and you’ll have a good thing going for you.

Augmented reality (AR) videos - this type of video adds a digital layer to what is being viewed in the world. For instance, if a user points the phone’s camera at the living room, AR would let them see how a particular couch would appear in the space. One awesome example of this would be the IKEA Place app.

Live videos - for brands who want to give customers a special and behind-the-scenes look at the company, live videos is the way to go. Live videos are also best at drawing higher engagement rates and longer streams.

Viewers have been known to spend as much as 8.1x longer when viewing live videos than videos on demand. You can also increase engagement by inviting viewers to comment when you live-stream presentations, events, and interviews.

Identifying Goals and Evaluating Results

Prior to launching your video marketing campaign, you need to first identify your primary goals. Do you want to increase engagement? Are you looking to boost brand awareness? Do you want to offer free trials?

As a general rule of thumb, it would be best to pick one or two goals for each video so you can zero in on the message you would like to convey.

When determining goals, always keep your target audience and buyer persona in mind. What are their interest? How old are they? What interests them? What stage of the purchasing journey are they in? The answer to those questions can help determine the type of videos you will make and where you should post them.

After you’ve identified your goals, you need to figure out the relevant metrics so you can gauge the result of your video marketing efforts. Some of the key metrics you need to monitor include:

  • View count - basically, this refers to the number of times a video has been viewed. This is also otherwise referred to as reach. This is the ideal metric to track if you are looking to increase brand awareness and you would like to have as many people as possible see your content.
  • Comments and social sharing - brands who are active on social media are familiar with commenting and sharing. Comments and shares are seen as good indicators of how relevant a particular content is for the target audience. When a video is being watched and shared, then you most likely created really good content. Brands who would like to reach many people should include social shares in their tracking.
  • Completion rate - in essence, completion rate refers to the number of individuals who watched your video in its entirety divided by the number of individuals who played it. Completion rate alongside other engagement metrics would be a good way to gauge people’s reaction to the video. If a video has a low completion rate, it is a sign that the video content is not resonating with the people you are targeting.
  • Play rate - brands who want to determine the relevance or appeal of their video should include this metric in their list. In a nutshell, play rate is the percentage of viewers who watched your video divided by the number of impressions it got. If thousands viewed the video but only a handful played it, that’s a cue the content needs to be optimised.

If you have not integrated videos in your overall marketing arsenal yet, now is the best time to do so. Get in touch with Reelmedia or call us at (65) 6527 2655 or (65) 9488 8669 and we’ll take your business to the next level with professional and exceptional videos that truly impress!

 

It’s no secret that video is one of the most important and effective parts of your marketing strategy. In fact, a lot of brand owners and marketing experts are willing to spend a huge percentage of their budget to creating video content. This trend has been making a buzz in the industry since 2012, wherein brand-sponsored video content has increased by up 44% in views.

As a result, the competition in creating the most effective videos became more stiff that some even hire video production companies to perfect it. If you are considering hiring a company to work on your videos, here are some things you need to know.

Know the purpose of your video
Before you even contact a video production company for an interview, you need to first determine the purpose of creating one. This will help you have understanding of your goals to allow for a more fruitful meeting. Are you creating a video to introduce your brand? Do you want the video to attract more customers? Are you using the video to showcase why your brand is trusted? This will also help you align each step of the process and make it easier to retrace your steps in case you lose your way as you are working on the video.

Not all video production companies will work for you
If a certain video production company worked wonders for your friend, it does not necessarily mean that the result will be the same for you. Each video production company has their own specialization. Some focuses on corporate video, while others prefer weddings and other celebrations. Therefore, teaming up with the right video production company that match your needs can help you launch a video that will reflect exactly what your company message is.

You need to do your research
Recommendations are not enough to gauge whether you should hire a video marketing company or not. You will need to do some research online and look into their previous work to have a deeper knowledge on how they work. A simple Google search is a good start, but checking their social media accounts and online reviews can boost the trust factor. You can also ask those who have partnered with the production company your wish to hire in order to get a sense of whether they enjoyed working with that particular company or not.

Be open to changing your plan and accepting other ideas
While you have a great vision on the end result of your video, you also have to flexible on tweaking some parts of it. There are a lot of factors that need to be considered to produce a quality video including your resources, budget, deadline and a whole lot more. That’s why it is best to choose a company who has experience in the industry because they have the resources and strategies you need to produce a quality video. Be willing to ask for their ideas and leverage on their resources to amp up your video marketing strategy.

Just like your other marketing strategy, getting started is often the hardest part of the process. But with the help of the right video production company you can create a unique video make the process as unified as possible.

If you need help creating a video that matches the needs of your brand, get in touch with Reelmedia Pte Ltd. We have been working for different companies in years, helping them create outstanding videos that mirror the values and goals of their clients. Browse through our website for more information about our services.

Video marketing can be both rewarding and challenging. Engaging in it requires an incredible amount of effort and time. However, when done correctly, it can help your business reach its goals such as expanding brand reach or boosting sales.

Many brands even hire video companies to help them produce quality videos. If you are planning to do the same thing, this article will be of great help. This is an important step for your brand and it can make or break your video marketing strategy. To help you avoid pitfalls, read on for the best questions to ask when hiring a video production company.

Ask what the video production company is specializing in
Not all video production companies will be a good fit for your business. Some of them may specialize in live events, while others are more experienced in covering weddings. If the company you are planning to hire specializes in what you’re looking for, then chances are you already found your best video company contender. Specializing in a video production type that is similar to your business niche means that they have immense knowledge on what will work best for your brand. This leads us to our second question.

Ask if they have unique ideas on how to promote your brand
There are a lot of videos out there and you want to have a unique way to stand out. During interview, these video companies should give you a clear idea on how they will promote your brand. For example, Reelmedia Pte. Ltd. prefer having a hands-on and personalized approach when working on a project. They don’t follow a formula but rather base the strategy on the story or message of the brand that they are trying to promote. They are dedicated about helping their clients tell their story through creating efficient marketing videos.

Ask about their previous work
A good video company will be proud to present their previous work. The videos that they created for their clients will be a testament on whether they will deliver to their promises and if their strategies are effective. If they’ve successfully worked with other clients, then there are bigger chances that they will do the same for your business.

Ask about their previous clients
Another effective way to gauge whether a video company is effective or not is by asking about their previous clients. Again, these video companies will be more than proud to give you list of names of their satisfied clients because they know that they will receive good commendations from them. If you want to be a 100% sure that they are effective, you can even call or email their previous clients to get feedback. Ask about how was their experience working with the video marketing company.

During the interview process, you’ll also want to check if you can see yourself working with these people. Is there a chemistry that will help both parties produce a well thought of video? Do they seem sincere with their answers? Remember that it’s crucial to make sure that the team is passionate about helping you and has the same values as your company. Plus, video production can be really stressful so you want to be surrounded with people who will help make the process more fun and less taxing.

For a video production company that will help make your plans come to life, visit Reelmedia Pte. Ltd. Whether you need an explainer video or an animation video, we have the experience and know-how to help you. Contact our company to learn more about their services. We have friendly staff members who will be more than happy to answer your questions.


According to statisticbrain.com, 300 hours of videos are being uploaded on YouTube every minute. If you compare a person’s average attention span against this amount of content, you’ll see how challenging it is to produce a corporate video that your target audience would really watch. While it is challenging, it does not mean that its not feasible.

With the right materials and idea, you can still win the hearts of your target audience by producing quality corporate video. This will help you clearly communicate to your audience what your brand is about, what are the unique value proposition your brand, product, or services, and why your brand should be considered over other brands.

If you need help ensuring that your next corporate video will be a hit, here are some tips to help you get started.

Hire a professional corporate video company
Some may choose to do their corporate video on their own or with the help of their staff. But if you want to make things a lot easier and to ensure your video will be a hit, you can always hire a professional corporate video company. Doing so will save you all the trouble of looking for resources, doing trial and error shots, and renting tons of equipment. With a professional team, they will give you the resources you will need to produce a quality video. They can even share their ideas and insights on how you can improve the video’s content by adjusting your script, lighting, editing, or logistics.

Identify your target audience
To nail the video production project, know who you are this video for.
Define your target audience and speak to them. Having general appeal is nice, but paring down your strategic approach is nicer. Be very specific about how your company or product will improve the life of your target consumer. Give your ideal client a name and backstory, and tailor your messaging to the character you’ve created.

Create a compelling script
When creating a script, be sure to be specific with the message that you want to convey. It should be direct to the point and with one purpose because telling too many stories could confuse your viewers. They might also lose interest along the way and not finish watching the video. So be sure to only tell stories that will attract the interests of your viewers so as not to miss the opportunity of engaging them.

However, be sure to tell your story by showing off what your brand, product, or service can do for your consumers. With a corporate video, it has to be very visual to create convey a great deal of information in just a few seconds or minutes.

Connect with your audience
No matter how great your story is if its not relatable or entertaining, it will be hard to make an emotional connection with your audience. By having an emotional and deeper connection with your target audience, it will be easier to convince them to trust your brand or purchase your product. You can create a documentary to tell how a product has improved your customer’s life or help your viewers relate to your story. This way, your content will become more relatable.

If you need help planning or producing a corporate video, don’t hesitate to contact Reelmedia Pte Ltd. They have years of experience of helping businesses in Singapore to promote their brand through video production. Whether you need an explainer, animated, or corporate video, they can help you. Visit their website to learn more about their services.

Regardless if you are a huge company making a killing or a startup still trying to find your way around, it would be safe to assume you consider every marketing dollar you set aside to be valuable.

In other words, you want to make sure your marketing allocation is spent on something that will yield the most in terms of ROI.

Reports and statistics have indicated that in today’s highly connected world, video marketing is one of the best options marketers have at their disposal.

However, there is no guarantee your video will always perform according to your expectations.

The good thing is you can significantly increase your video’s chances of faring exceptionally by avoiding these common video production mistakes at all cost:

Budget is too small.

The fact that video production costs money is not up for debate.

And this is understandable since the video production company you will be working with are composed of highly trained professionals who will spend countless hours creating the perfect video to sell your product.

If your budget is too small, chances are you’ll get nothing more than limited animation, stock character designs, and copy and paste scripts.

Typically, compelling and high quality explainer videos require a budget of at least $2,500.

Factors that can affect cost include complexity of scenes, video style, and the experience level of the video production company, among other things.

While videos can come across as costly investments, they are worth every penny if you take into account all the amazing benefits they offer.

The time you allot for the project is not enough.

If you want your chosen video production team to come up with the best concept for your brand, you need to give them ample time to brainstorm.

Creative thinking will take time.

Give your chosen team enough time to bounce ideas around as opposed to settling on the first idea that pops up.

In addition, don’t encourage ideas from videos done by your competitors.

While it would be wise to keep track and be aware of what they are up to, it is way better to create something that will make your brand stand out.

The video’s message is not clear.

If you want to make your video powerful, memorable, and effective, you need to ensure your message is clear and straightforward.

In other words, it should not beat around the bush and should be devoid of details that are unnecessary.

Sure, it can be tempting to include as many information possible about your product in one video.

Unfortunately, this would prove counterproductive.

Not only will it overwhelm the viewer, it might also confuse them.

Do yourself and your target audience a huge favor and get rid of all the elements that are unnecessary and focus on the primary message you would like to convey.

Once you get the attention and interest of your target audience, they’d most likely look for additional information from the other marketing materials you have on your site.

Also, since your video also functions as a sales and marketing tool, make sure you include a call-to-action as the end of the presentation so you can guide your viewers accordingly in terms of the action they need to do.

As much as possible, use your video to generate more leads for you.

So rather than merely inviting your viewers to visit your site, suggest that they sign up for any freebies you are offering or check out some of the amazing discounts you are providing.

You use too many jargons in your presentation.

While you might be familiar with corporate jargons, it is very likely that most of your target audience is not.

And since the video will be made for their consumption, their needs should rank high in your priority list.

That being said, ensure your script is jargon free and presented in a way that’s easy to understand.

Contrary to popular belief, your viewers will not be impressed with your use of jargons.

It might even do the opposite and cause them to stop watching your video.

Your video’s humor is done in bad taste.

Using humor can be tricky.

Understandably, the things people will find funny differ and is based on several factors like age, political views, economic status, etc.

In line with this, you have to be extra cautious when injecting humor in your video.

After all, the last thing you would want to do would be to alienate prospective customers who stumble upon your video.

If you want to incorporate humor into your script, it would be best to test the humor elements first with the help of people who mirror the people you would like to target.

 

 

 

Are you constantly polishing your video marketing strategies?

Are you always in the lookout for new video marketing techniques to try out?

You have come to the right place!

Below are some clever, creative, and effective video marketing tactics you can add to your video marketing arsenal:

  • Video voicemails

If you have tried sending e-mails with a subject line that says “I just left a voicemail for you,” then you might like this idea.

Rather than just sending a mere text e-mail, send a video voicemail instead!

You can even personalize it by including the name of the recipient in the e-mail’s subject line.

For instance, “Leif, open this up to view your video voicemail.”

One thing about video voicemails however is you can’t close it with a call-to-action.

However, you can remedy this by including a link to your calendar so the recipient can book a convenient time where you can call back.

This can help ensure that the next you connect on the phone, your prospect will receive a call they actually asked for.

  • Videos that humanize your brand

In today’s world of cloud-based software, remote workers, and freelancers, it’s very easy to forget that customers prefer interacting and doing business with real people.

Connect with your customers and humanize your brand by sharing a video of team members, your company mascot, or even the office dog.

When your customers see the people behind the brand, they will start to see your interactions as more than just transactional.

  • Getting started videos

There are products that are self-explanatory like coffee makers, new software, or new phones.

Or are they really self-explanatory?

It can be to some but definitely not to all.

For the latter, they can be challenging to set up.

Getting them to work is also another hurdle they have to get past.

So rather than waiting for your customer to get frustrated, help them out by setting a short but comprehensive getting started video.

In 3 minutes or less, you can already show them how to do the initial setup as well as the product’s main features and benefits.

If your product is really complex, you can make it less overwhelming by introducing different videos that highlight the product’s many diverse features.

  • Customer support videos

Your customer support team is probably bombarded by the same questions asked by different customers.

Rather than wasting time answering the same common questions, it would be wise to create a video that addresses the questions that customers frequently ask.

Just make sure the customer can easily find the video on your customer support page.

This tactic is highly recommended as it can increase revenue and significantly reduce potential product returns.

In addition, it can also help lessen your customer service team’s call volume dramatically.

  • Event preview videos

Getting leads to an event you are holding can be challenging.

Fortunately, you can increase your chances of getting more leads by promoting your event using video through e-mails, your website, and your social media channels.

Much research has proven the effectiveness of video when it comes to increasing retention, engagement, and conversions.

That being said, the next time you have an event, create a 30 second preview of what attendees can expect.

If you don’t have video footage of previous events, you can still use stock footage, still photos, and even animation to get your message across.

It would be wise to record some footage of events you’ve held so you can easily create an enticing and engaging preview the next time you have a new event.

  • Video testimonials

Let us state the obvious here: the testimonials page has been deemed useless a long time ago.

When visiting a site, it’s the last page a customer visits, if at all.

Years prior, incorporating customer testimonials within a brand’s site has become a trend.

However, it proved to be nothing more than a passing one.

Before, the most effective testimonials have a common template—it contains the picture of the customer, the full name, and their company and title.

If text testimonials have proven effective at one point, imagine what video testimonials are capable of pulling off.

To make your video testimonials even more effective, ensure they are sweet, short, and straightforward.

More importantly, ensure you host your testimonial on a platform that overlays it with ads as it might only divert viewers away from your site.

Conclusion

If you want to be a step of the competition, ensure that you always take your video marketing campaign to the next level.

When you leave no stone unturned, it would only be a matter of time until you will reap the fruits of your video marketing efforts.

 

 

 

Proficient marketers today know that keeping their current customers happy and satisfied is way more cost-effective than chasing new ones.

Besides, happy and satisfied customers often willingly become the brand’s spokesperson.

While there are numerous ways to keep your current clientele happy, integrating proven concepts in your video marketing is considered one of the most effective.

Just how huge is video’s likely impact?

The figures are quite impressive.

  • Using the word “video” in the e-mail subject line can help boost the open rate by 20 percent.
  • There is a whopping 75 percent reduction in subscription opt-outs when a video is incorporate in the introductory e-mail.
  • Click through rates increase by as much as 65 percent when an explainer video is used.

Taking the numbers into account, it’s clear that using videos help your online marketing efforts tremendously.

Here are some of the most effective ways to use videos to please and delight both your current and prospective customers:

Customer Testimonials

As of 2015, 300 million selfies have been posted.

And that’s on Instagram alone.

The numbers however are testament enough that most people love to see themselves featured in videos and photos.

You can use this knowledge to your advantage by asking customers if they would be willing to sing your brand’s praises for you on video.

Video testimonials are not only more convincing and engaging compared to text-only reviews, they can also help entice your customers to stay longer.

When your customers stay longer on your site, they are also more likely to make a purchase.

Overall, using customer testimonials as part of your video marketing efforts can help drive more traffic to your site, boost the number of potential leads, and provide more SEO value.

In addition, this technique can also help significantly deepen your relationship with your customers and gives them content they would want to share with their own networks.

At the same time, this also gives prospective customers a review they can easily digest from sources they can easily relate with.

Customer Support Videos

If you want to provide exceptional online service to your customers and ease the onboarding of the new ones, customer support videos are your best option.

For starters, you can:

  • Create onboarding videos of your product to walk through new customers who want to set up your products. It would also be wise to post your video on YouTube to help significantly expand your searchable content.
  • If you keep receiving the same questions numerous times, consider it wise to record a quick video of a member of your support team addressing commonly asked questions.
  • Creating how-to videos can make it a lot easier for customers to understand and use your products. There’s no denying that written videos can’t even offer half the convenience how-to videos can provide.

Thank You Videos

People love it when they are appreciated.

While e-mails and thank you cards can do the trick, they unfortunately lack personal touch.

A thank you video on the other hand is not only warm and personal, it is no doubt more effective than a printed note.

Another edge of using videos is it can be tailored to include the customer’s name and the product they purchased and other unique data.

A Hubspot article reported that a respondent who used a personalized video campaign saw customer engagement skyrocket to a staggering 286 percent!

Support Customers in Micro Moments

Nowadays, to say people no longer go online but they almost live online is no longer farfetched.

Fortunately, this round the clock video consumption has paved the way for what Google aptly calls micro moments.

Regardless if a customer wants to discover something, needs decision making help, or is looking for answers, they often turn online (particularly YouTube) for help.

Use this knowledge to stay useful and relevant to your customers by:

  • Identifying micro moments where the goals of your brand and that of your customers intersect.
  • Ensure you are always there when your customers need you, be it through shopping ads or paid and organic searches.
  • Make it easy for people to discover your brands even if they won’t look for it specifically. Go beyond demographic targeting by connecting with customers based on signals of intent.

Wrap Up

Videos can help delight and impress customers at every stage of their purchase in ways that are both impactful and novel.

Capture and keep the attention of your potential customers using great stories told using videos.

You can also use videos to greatly enhance your relationships with your customers and entice new prospects to try what you have to offer.

 

Nowadays, online videos have become one of the most essential components of the digital medium.

The most amazing thing about videos is that they are not only multifaceted, they are shareable as well.

That being said, it’s no wonder videos are now used for almost everything—from advertisements to product demos to effectively creating a brand image for your business.

In addition, videos are now also used to significantly enhance a brand’s relationship with their customers.

For instance, top quality tutorials that teach people how to use your product or service or offer them life hacks or better insights can help build brand trust and credibility.

With online videos now making waves in the digital marketing world, many brands are now investing in the services of competent video production companies to help them create powerful and enthralling online videos that truly deliver.

Aside from investing in the services of a seasoned video marketing company, you can help produce an online video that converts by keeping the following hacks in mind:

Script is king. You have won half the battle if you have an amazing script in place. Once you are able to produce the script that’s to your liking, you will make the streamlining of the video making process a lot easier.

To help you create the best script, start by zeroing in on a specific idea. Take note of all relevant information around the idea you have in mind. Once you have gathered enough food for thought, you can proceed writing your script from there.

During the writing process, ensure that you always stick to the primary message you would like to get across.  Make it a point to also include details that will help support your main message. Once you have written all your ideas down, you can start scaling it down and creating something succinct but powerful.

And since the script will be written in a conversational format, it would be helpful to read it out loud once you are done. Reading the script out loud can help you easily spot areas that require improvement.

Identify your target audience. Identifying the people you would like to target is necessary if you want to create an online video that will not only get their attention but also keep it.

Also, once you are able to identify the people you would like to target, it will be easier for you to focus on the important parts of the video you would like to highlight.

In addition, it would also be wise to also keep demographics in mind when creating your video. For instance, while you make sure you are creating a video targeting a particular age group, make sure you also incorporate something for those who will stumble upon your video.

Aside from the content, the medium preferred should also be taken into account.

This will help ensure you are able to produce a video that delivers without compromising quality and size.

Make your video snappy. Nowadays, you will be competing with numerous videos that are available across several social media platforms. That being said, your video needs to stand out.

With plenty of other videos available for them to see, you can’t expect viewers to waste their time watching a dull and boring video.

While there are a lot of factors that will need to come in play to create a video that is truly enthralling, you need to produce something that’s short but crisp and interesting.

You also need to make sure you have a strong beginning so you have a better chance of keeping your viewers glued.

Make sure your video is SEO friendly. Merely uploading your video on your site and social media channels is not enough. To make it more effective, you need to make sure it is properly optimized with the needed meta details (description, tags, keywords, etc.).

Think and research key phrases and keywords that viewers will likely use when searching for your video. Using apt and popular tags and keywords will make it very easy for people to look for and find your video.

Also, apart from your website and your social media channels, it would be wise to also upload it on YouTube as well. Since Google owns YouTube, some experts believe its algorithm is biased toward videos on the site, therefore increasing your chances of getting maximum viewership.

Don’t forget to measure your video’s performance. Apart from ensuring your video is properly optimized, you also need to make sure you have identified KPIs and metrics in place to help you gauge its performance.

Being able to measure how your video fares can help you easily pinpoint the changes you need done when creating future videos. Metrics and KPIs can also give you a better insight on what works and what doesn’t.

 

 

Nowadays, many consider videos to be the future of content marketing—and with good reason.

Latest video statistics show that:

  • A whopping 82 percent of Twitter users prefer watching videos
  • YouTube now has more than a billion users (that’s at least one-third of the total number of Internet users)
  • Each day, more than 500 million hours of videos are watched on YouTube
  • A staggering 45 percent of people watch more than an hour of YouTube or Facebook videos weekly
  • At least 87 percent of online marketers now use video content to promote their products and services and increase brand awareness and visibility
  • Every 60 seconds, 72 hours of video are being uploaded on YouTube
  • At least one-third of online activity is spent watching videos online
  • Videos are considered the type of content that brings in the best ROI by 51 percent of marketing professionals
  • Even if texts and images are combined, social videos still generate more than 1200 percent more shares
  • Videos placed on Facebook landing pages can increase conversions by as much as 80 percent
  • Videos can attract 2 or 3 times more monthly visitors
  • Full-page ads combined with videos can increase engagement by as much as 22 percent
  • Average Internet users spend at least 88 percent more time on sites with videos compared to those with none
  • Blogs with videos attract 3 times as many inbound links compared to those who don’t incorporate videos in their blogs
  • As of 2017, 69 percent of the global consumer Internet traffic can be attributed to videos
  • By 2019, it is predicted that videos will account for as much as 80 percent of the consumer Internet traffic

Undoubtedly, the ability of videos to engage people more effectively compared to texts and photos combined is no longer up for debate.

If you’re a business owner, incorporating videos in your marketing arsenal will not only bring voices, faces, heart, and personality to your operation, it will also effectively demonstrate your authenticity as a business and brand.

While video production can seem challenging (if not intimidating), it is reassuring to know that nowadays it’s something a seasoned video production company can easily help you with.

Still not convinced?

We’ve listed down some of the amazing benefits video marketing offers that you shouldn’t miss out on:

It can help boost sales and conversions significantly.

Videos can definitely help you make some serious money.

As stated above, adding a video of your product or service on the landing page can boost conversions by as much as 80 percent.

Videos have also been known to help boost sales significantly.

In fact, some studies show that 74 percent of those who watch explainer videos about a product eventually end up buying it.

Come to think of it, the effectiveness of video is not at all surprising if we take into account the fact that many people are visual.

If pictures can help dramatically improve engagement, you can just imagine what videos can do.

It can provides great ROI

Many brands don’t mind spending good money on video production because it pays off big time.

Fortunately, aside from the many video editing tools available online, there is no shortage of competent video production companies that can produce effective and compelling videos at a price you can afford.

One good thing about videos is that they don’t have to be perfect.

More than anything, it’s the content that matters the most.

In fact, some research show that more people are put off if the videos don’t explain the product or service well enough as opposed to it being of low quality.

It can help build brand trust.

While not everyone may be aware of it, trust is considered one of the foundations of sales and conversions.

However, building trust is no walk in the park.

The whole concept of content marketing (including video marketing) revolves around creating trust and building long-term relationships.

In other words, you make sales by providing people with interesting and beneficial information.

Videos have these essentials covered.

In addition, videos are also considered effective in soliciting the right emotions and engaging and keeping the attention of your audience, prospective or otherwise.

It appeals to mobile users.

Over the years, mobile video views have grown massively.

In 2013 alone, videos viewed on mobile have seen a staggering 233 percent growth.

YouTube also reports that video consumption using mobile increases by as much as a hundred percent annually.

And since many people like to watch videos on the go, your audience will continue to grow together with the number of smartphone users.

It can help engage even the laziest of buyers.

Apart from it being an effective tool for learning, videos are also very easy to consume.

With people nowadays becoming too distracted (and sometimes lazy) to read long and meticulous product descriptions, they are turning to videos to know more about the product or service.

When you are able to capture and keep the attention of a wider audience (including the lazy and distracted ones), then you are also able to double your competitive advantage and get ahead of the pack.

Wrap Up

Creating powerful videos that convert entails knowledge of human psychology and creativity, among other things.

The combination of those essential components makes it possible to produce videos that truly work without breaking the bank.

Creative, emotionally charged videos can also reach millions of people in a short span of time.

Truly, video marketing is here to stay and it won’t be long until it becomes an essential in every marketer’s advertising arsenal.

 

 

 


Companies produce corporate videos as it serves as an online communication that they can benefit from utilizing. Be it a small or huge enterprise, businesses are joining many of those whoa are getting started with creating online videos. To find out what you company should not miss when creating a corporate video, check out the list below:

Don’t forget to write an awesome script

Your script serves as a blueprint of your corporate video. Since it is the foundation of your video marketing effort, this can make or break the entire production. Therefore, it should be unique and well planned for it to be compelling to your audience. To achieve this, assign the scriptwriting task to someone who is experienced in this line of work and can take a fresh look at the company. He or she should be from a different company or not one of your employees. This way, as a scriptwriter, he or she can explain it in a way that any type of audience can relate to, whether the viewer already knows who you are in the industry or not.

Hire a team of professionals
Another option you have is to hire a professional video production team, who can help from the scriptwriting phase up to the post-production requirements.
Their team will have you fill out a creative brief so they’ll have a better of what your company does or what are your goals. In this brief, talk about your company, your employees, and achievements at a high level and define what you really want to be included in these corporate videos. Once done, the writer will use that creative brief to write about your video’s script.

Highlight the benefits
While you want to promote your business or to introduce your branding to a wide selection of audience, remember that people watch videos to be educated or to solve your problems. They are not watching to learn about your company or share your business’ story to their friends. Therefore, you must focus on showing them the solutions or the benefits they can get out of your products or services. Instead of discussing how competitive your product is or how many great features your gadget has, tell your audience how your device will help them live better or how it will solve their problems. This way, your viewers will find your video relatable while avoiding sending them with information that they will not easily understand or are interested in.

The video should have a recall to your audience
Everyone loves to be entertained, whether your audience is a working mom, company owner, or a student. So it will be best if your video has a way of making its viewers entertained while promoting your product or service. The positive mood makes it more convenient to connect with your audience and it will also help them easily remember your branding. If the video is unique and effective, they might even post it on their social media sites to share it with their friends. This allows you to have more potential clients to reach. Whether you want to add a bit of drama or humor to the video, make sure it is something that is new to your audience.

Are you planning to include a corporate video to your landing page? Or maybe use it to promote a new product or service that your company is offering? Let Reelmedia Pte. Ltd.’s staff members help you create a video that your target audience will surely love. Visit their site now for more information about their services.