Are you constantly polishing your video marketing strategies?
Are you always in the lookout for new video marketing techniques to try out?
You have come to the right place!
Below are some clever, creative, and effective video marketing tactics you can add to your video marketing arsenal:
- Video voicemails
If you have tried sending e-mails with a subject line that says “I just left a voicemail for you,” then you might like this idea.
Rather than just sending a mere text e-mail, send a video voicemail instead!
You can even personalize it by including the name of the recipient in the e-mail’s subject line.
For instance, “Leif, open this up to view your video voicemail.”
One thing about video voicemails however is you can’t close it with a call-to-action.
However, you can remedy this by including a link to your calendar so the recipient can book a convenient time where you can call back.
This can help ensure that the next you connect on the phone, your prospect will receive a call they actually asked for.
- Videos that humanize your brand
In today’s world of cloud-based software, remote workers, and freelancers, it’s very easy to forget that customers prefer interacting and doing business with real people.
Connect with your customers and humanize your brand by sharing a video of team members, your company mascot, or even the office dog.
When your customers see the people behind the brand, they will start to see your interactions as more than just transactional.
- Getting started videos
There are products that are self-explanatory like coffee makers, new software, or new phones.
Or are they really self-explanatory?
It can be to some but definitely not to all.
For the latter, they can be challenging to set up.
Getting them to work is also another hurdle they have to get past.
So rather than waiting for your customer to get frustrated, help them out by setting a short but comprehensive getting started video.
In 3 minutes or less, you can already show them how to do the initial setup as well as the product’s main features and benefits.
If your product is really complex, you can make it less overwhelming by introducing different videos that highlight the product’s many diverse features.
- Customer support videos
Your customer support team is probably bombarded by the same questions asked by different customers.
Rather than wasting time answering the same common questions, it would be wise to create a video that addresses the questions that customers frequently ask.
Just make sure the customer can easily find the video on your customer support page.
This tactic is highly recommended as it can increase revenue and significantly reduce potential product returns.
In addition, it can also help lessen your customer service team’s call volume dramatically.
- Event preview videos
Getting leads to an event you are holding can be challenging.
Fortunately, you can increase your chances of getting more leads by promoting your event using video through e-mails, your website, and your social media channels.
Much research has proven the effectiveness of video when it comes to increasing retention, engagement, and conversions.
That being said, the next time you have an event, create a 30 second preview of what attendees can expect.
If you don’t have video footage of previous events, you can still use stock footage, still photos, and even animation to get your message across.
It would be wise to record some footage of events you’ve held so you can easily create an enticing and engaging preview the next time you have a new event.
- Video testimonials
Let us state the obvious here: the testimonials page has been deemed useless a long time ago.
When visiting a site, it’s the last page a customer visits, if at all.
Years prior, incorporating customer testimonials within a brand’s site has become a trend.
However, it proved to be nothing more than a passing one.
Before, the most effective testimonials have a common template—it contains the picture of the customer, the full name, and their company and title.
If text testimonials have proven effective at one point, imagine what video testimonials are capable of pulling off.
To make your video testimonials even more effective, ensure they are sweet, short, and straightforward.
More importantly, ensure you host your testimonial on a platform that overlays it with ads as it might only divert viewers away from your site.
If you want to be a step of the competition, ensure that you always take your video marketing campaign to the next level.
When you leave no stone unturned, it would only be a matter of time until you will reap the fruits of your video marketing efforts.