Without doubt, one of the most crucial elements of any startup’s launch is their marketing effort.
A well-thought of marketing plan that’s executed smoothly can lead to almost instantaneous success.
On the other hand, a poorly thought out and poorly executed marketing plan can result to small market traction and of course, less sales.
Every opportunity a startup has to describe their product or service is also a chance for them to capture a new customer or lead.
If you are a startup, one of the easiest (and most effective) ways for you to get ahead would be to create an explainer video and incorporate it in your site’s homepage.
We’ve listed down powerful reasons why you should:
Explainer videos can help effectively introduce your product/service.
As a startup, it is likely that you already have a great plan in place, an awesome team working for you, and a good location to boot.
However, a core part of your strategy should be making sure you are able to introduce your brand in a powerful and memorable way.
Fortunately, an explainer video can help you easily accomplish this feat.
It can also help generate more business by efficiently explaining to potential customers what your service or product is all about.
Your brand has one opportunity to create an exceptional and lasting first impression so make sure your explainer video will not only capture their interest but also effectively keep it.
Explainer videos can help showcase what makes your brand stand out.
The Internet has given businesses a chance to expand their connections beyond their current location.
Undoubtedly, many consumers still make purchasing decisions based on loyalty and emotions.
That being said, you need to appeal to them first and gain their trust and loyalty if you want to succeed.
The good thing is explainer videos can help accomplishing those objectives relatively easy for your brand.
Case in point: an explainer video can help you showcase your brand’s personality and the qualities that make you unique from all the others.
Additionally, it can also be used to highlight the personality you would like to be associated with your brand.
To help warrant your video is interesting enough to get attention, you can use animation, music, interesting characters, etc. to show people why you are their best option.
Explainer videos can help you convey a simple yet powerful message.
Prior to launching, it would be safe to assume you have spent a tremendous amount of time working on your brand.
Undoubtedly, you are already an expert when it comes to the products benefits, features, and all its ins and outs.
However, at times, this knowledge can be counterproductive.
It can sometimes make it challenging for you to come up with the best “What’s in it for you?” statement.
Thankfully, explainer videos can help refine your pitch so you can come up with a succinct yet effective and compelling way of getting your message across.
Since time is limited, you will need to highlight those core features and benefits that make your brand exceptional.
If you team up with a competent video production company, they can help you refine your message down to its most relevant elements.
The end product is a video that delivers a message that is clear and actionable.
Explainer videos can help promote awareness and improve SEO.
Sites significantly increase their organic search traffic by incorporating a video thumbnail in search rankings.
An explainer video will not only help improve your organic search traffic, it can also expose your brand to a wider audience base.
As if not enough, videos have 53 times more potential to show up on the first page results compared to text pages alone.
That being said, using videos as one of the primary elements in your online marketing strategy can surely help you get the most benefit from your SEO efforts.
Explainer videos can help consumers remember your brand.
Let’s lay out a few key statistics here:
- 20 percent of people remember what they hear
- 30 percent will remember what they see
- A whopping 70 percent will remember what they hear and see
That staggering figure is testament enough of the incredible power of videos.
In a nutshell, videos can help people remember your brand even after they have left your site.
In addition, only video makes it possible for brands to deliver a short and simple message that appeals to the emotion using motion, scene setting, imagery, music, etc.
Why is this important?
As mentioned above, many people make purchase decisions based on emotions and videos make it easy to create both a memorable and emotional tie to consumers.
The power of explainer videos cannot be overstated.
Some studies indicated that at least 85 percent of people are more likely to buy a product after they watch a killer explainer video.
Since explainer videos showcases a product’s most important features and benefits, it can provide customers both current and potential a better understanding of the product and the ways they can benefit from it.
It can also highlight how the product can fill a distinctive need or solve a particular problem.