We live in a world where the tablet, the smartphone and the connected TV are trending up among all users in the world. Fewer and fewer people barely watch television for its content, as all the programs that are being displayed on the TV can be watched online and everyone is using their mobile or other devices to do so.

Due to this, brands have been forced to shift their video marketing strategies and significant portions of their advertising budgets to reach consumers where data has shown where most of their time is being spent.

According to an eMarketer report, brands in the Asia-Pacific region will increase mobile media and online video advertising this year. In China alone, $18.96 billion will be spent on these efforts. This total will accounts for 46.2 percent of the total spending on digital advertising taking place in the region.

Brands understand the power of video when it comes to marketing

Now, consumers enjoy the type of advertising which is captivating or eye-catching, and this has made videos one of the best ways to capture their attention and to potentially influence them to buy a product or a service by using video ads. Putting these marketing efforts on a mobile or any other type of device, the companies are mainly maximizing their time with the potential or current customers. But do not think that if you just create a video ad, your work is done. The most successful brands are using video marketing strategies because they understand that the content needs to be appealing in a visual way and also compelling so that it can actually make an impact.

Strategies to make video advertising successful

The investments in video advertising have increased over the years, especially as consumers are accessing content across multiple channels.

According to a report from the International News Media Association, 85 percent of people who access the Internet use it to watch videos. This has had a big influence in the online video ads. It is also true that as technology is advancing, the consumers tastes are changing a lot and people are having bigger and bigger expectations from the quality of the videos.

INMA states that brands need to focus on the creation of premium content that not only gets a consumer’s attention, but holds it as well. Simply put, in order to make a strong introduction with people, companies need to make sure that the productions of their video ads are of the highest quality.

Another important aspect is the fact that video ads need to be strategically placed where consumers will not only see them, but they will also be encouraged to watch them in their entirety as well. INMA suggests that the best placement is a viewing area on the screen that entices people to engage with an ad instead of bypassing it, such as above the fold as opposed to below it. The lower a video ad is placed on a Web page, the less likely it is to be viewed.

Today, the market offers many ways for a brand to capitalize on the usage of video ads. With the right execution, a company can increase its customer base, so we can state that the digital video advertising can help a brand

So, join the digital age today and become as successful as you can by working with a professional video production team.  For great deals on video production, contact us now!

About Edmund Ng

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