According to statisticbrain.com, 300 hours of videos are being uploaded on YouTube every minute. If you compare a person’s average attention span against this amount of content, you’ll see how challenging it is to produce a corporate video that your target audience would really watch. While it is challenging, it does not mean that its not feasible.
With the right materials and idea, you can still win the hearts of your target audience by producing quality corporate video. This will help you clearly communicate to your audience what your brand is about, what are the unique value proposition your brand, product, or services, and why your brand should be considered over other brands.
If you need help ensuring that your next corporate video will be a hit, here are some tips to help you get started.
Hire a professional corporate video company
Some may choose to do their corporate video on their own or with the help of their staff. But if you want to make things a lot easier and to ensure your video will be a hit, you can always hire a professional corporate video company. Doing so will save you all the trouble of looking for resources, doing trial and error shots, and renting tons of equipment. With a professional team, they will give you the resources you will need to produce a quality video. They can even share their ideas and insights on how you can improve the video’s content by adjusting your script, lighting, editing, or logistics.
Identify your target audience
To nail the video production project, know who you are this video for.
Define your target audience and speak to them. Having general appeal is nice, but paring down your strategic approach is nicer. Be very specific about how your company or product will improve the life of your target consumer. Give your ideal client a name and backstory, and tailor your messaging to the character you’ve created.
Create a compelling script
When creating a script, be sure to be specific with the message that you want to convey. It should be direct to the point and with one purpose because telling too many stories could confuse your viewers. They might also lose interest along the way and not finish watching the video. So be sure to only tell stories that will attract the interests of your viewers so as not to miss the opportunity of engaging them.
However, be sure to tell your story by showing off what your brand, product, or service can do for your consumers. With a corporate video, it has to be very visual to create convey a great deal of information in just a few seconds or minutes.
Connect with your audience
No matter how great your story is if its not relatable or entertaining, it will be hard to make an emotional connection with your audience. By having an emotional and deeper connection with your target audience, it will be easier to convince them to trust your brand or purchase your product. You can create a documentary to tell how a product has improved your customer’s life or help your viewers relate to your story. This way, your content will become more relatable.
If you need help planning or producing a corporate video, don’t hesitate to contact Reelmedia Pte Ltd. They have years of experience of helping businesses in Singapore to promote their brand through video production. Whether you need an explainer, animated, or corporate video, they can help you. Visit their website to learn more about their services.