Hidden Benefits of Marketing with Explainer Videos for Business

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corporate video production company in Singapore

Did you know that animated explainer videos are a great tool to attract visitors to your site and tell them about the great benefits and amazing features of your service or products? 

Are you aware that using explainer videos can really push your brand or business up and get you positive results? Let’s find out why explainer videos is a great way to get your message out to your potential clients.

A recent research was conducted by the Nielsen Research Training and Consulting Group stating that the average user spends about 10-20 seconds on a site if there is no compelling reason to stay longer. The first 10 seconds are very critical for giving the user this reason to stay by clearly setting out your brand's value proposition.

With only a short period of time, you really cannot rely on content and graphic always just to attract your audience's attention. If you are unique from the rest of your competitors, say you offer a unique product or service, then show it to the world. Most of your audience do not have time or desire to research further why they need your offer.

Why Does An Explainer Video Work Better?

Let's tackle this psychologically.

FACT: 20% of people remember the information they read and 10% remember what they heard.

FACT: Internet readers pay close attention to information that is in the form of images.

FACT: Visual information is processed 60,000 times faster compared to text.

So, based on the facts above, you now understand that text and audio are not as effective as non-verbal communication and when it comes to influence, it is not as strong.

Having an animated explainer video is more effective in clearly articulating your service or product, plus the information retention of the viewers is much higher than just reading texts. It also takes less time to digest more information using videos than reading.

Besides, animated explainer videos do not just involve visual communication but also audio which can significantly enhance one’s perception. So, what can it do to your online marketing campaign? Well, as a digital marketing company and a video production specialist here at Reelmedia, it offers a lot of benefits. 

Here are the statistics from Wyzowl's video marketing statistics last 2018, where they surveyed 570 unique respondents last December of 2017.

* 99% of businesses that used videos continued till 2018

* 85% of businesses use video as a crucial part of their marketing strategy

* 82% of businesses spend more on video marketing in 2018

* 78% of businesses stated that videos give them a positive ROI

Here is the video effectiveness for business development:

* 97% of marketers claimed that video has helped increased the user understanding about their service or products

* 75% claimed it helped increase their sales

* 47% claimed that video helped reduce their support queries

* 76% claimed that it increased their traffic

* 80% of the marketers say that it lessened the bounce rate and increased the average visit duration on their website

The data showed that video indeed helped push up their marketing efforts and bring more positive results compared to just texts and images.

So, if you want your brand to have a stronger presence, you should try video marketing, may it be explainer videos, commercial type videos, or corporate videos. To make it powerful, you have to be clear about your message and what you want people to know about your products or services. 

If you need expert help with your video marketing efforts, get in touch with us. We would be more than happy to create videos that can help you achieve your business objectives!

Explainer Videos: Reasons Your Business Needs Them

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Some experts believe that part of Google’s search ranking algorithm takes into account the amount of time a visitor stays on a particular site.

For many, this is believed to be one of the primary reasons online videos have earned a massive following.

That being said, explainer videos in particular have also seen tremendous growth over the years, thanks to their effectiveness and affordability.

Apart from being considered excellent marketing tools, explainer videos have also been proven to help boost sales and conversions.

If you have not used explainer videos yet, we have listed down several reasons why you should.

For starters:

Explainer videos can help boost conversion rates.

A survey conducted by Video Rascal showed that 85 percent of people are more likely to purchase products with accompanying explainer videos.

Also, many business owners use explainer videos to keep track of the number of visitors that frequent their site.

In addition, while there is an option for businesses to count sales manually to determine the most popular products, explainer videos are instead used to easily gauge the products customers are most interested in.

The figure is determined using the number of views on each video.

Explainer videos can give customers a better understanding of the products / services you are offering.

Images and texts can be tricky since they can be interpreted in numerous ways.

With an explainer video however, you can clearly explain the basic functions as well as the usefulness of the products / services you are selling so your customers don’t have to resort to making their own interpretations.

As a result, you are able to connect with your customers better (current and potential) since they will have a better understanding of what your products / services can do and why they should choose it over the others.

Explainer videos can help increase product interest.

Nowadays, many brands are using social signals to spread word about their businesses.

In line with this, many make use of videos to capture the interest of their target audience.

This makes perfect sense since some studies indicate that as much as 70 percent of Internet users prefer watching videos online.

Explainer videos can help your site rank better in Google search.

Statistic wise, stale websites won’t fare well.

If your site has endless pages of images and block texts, it would most likely rank low in Google search.

A low rank can mean less exposure for your brand.

Also, if your site ranks low, it might put off customers who want to understand a particular product quickly and make a purchase on the spot.

Oftentimes, the average person will only need a minute to make a purchasing decision.

The good thing is explainer videos are not only effective in catching customer attention, they can also help them make quick purchasing decisions.

Explainer videos can help boost site traffic.

“Viral video” is a buzzword that’s been around since the early days of YouTube.

Viral videos are the kind that come out of nowhere but gets massive viewership in a short span of time.

Unfortunately, there’s no set formula as far as creating viral videos are concerned.

However, if you are able to produce explainer videos that will go viral, you can also expect your site traffic to go off the roof.

Some of the brands that have benefited from viral videos include:

  • Google Currents by Google (1.2 million views)
  • Apple iOS 5 by Apple (more than 2 million views)
  • Dove (more than 67 million views)
  • Old Spice (more than 42 million views)

Explainer videos can help your target audience retain information better.

Unknown to many, the average person only retains 10 percent of what they hear.

However, the average person retains as much as 50 percent of what they see.

These findings are based on the study conducted by Wharton Research Center.

How will these findings affect your business?

It can translate to an increase in word-of-mouth marketing for your brand.

Word-of-mouth is considered one of the most effective ways businesses get customers.

If your explainer video catches your customers’ fancy, they will not only understand and patronize your products, they might even share your video with their own network.

Explainer videos can help effectively liven up your pitch.

Admit it, paper pitches are boring!

Fortunately, using explainer videos are anything but.

Pamphlets and PowerPoint slides showing words and pie charts won’t go far if you are looking for better engagement.

A well thought of video with a solid script and engaging visuals on the other hand can easily capture the attention of the people you are targeting.

The power of explainer videos can also come in very handy if you are selling complicated products / services.

Explainer videos can help effectively grab the attention of the people you are targeting.

Let’s get one thing straight—traditional content can only go so far.

Unfortunately, in an attempt to generate more interest for the brand, many brands commit the common mistake of cramming flashy animations, colorful fonts, and images on their sites.

This technique can often lead to two things:

  1. It confuses the visitor.
  2. It significantly slows down the load time of the web pages.

Both scenarios can mean total disaster for your business.

Fortunately, you always have the option to take all of your cool and creative ideas and play them all out in a video.

It will not only keep the site looking clean, but more importantly, it can provide enough material to keep your viewers engaged.

 

 

 

Top Advantages of Using Explainer Videos

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Due to various changes in Google’s algorithm for search rankings, marketers are looking into different ways to increase amount of time visitors stay on their website. One option they considered to be effective is by having an explainer video on their sites. This type of video has noticeably boomed in the recent years and has shown great improvement in growing businesses. It has also become one of the best tools in marketing. Check out the list below for more of its advantages:

Explainer video can increase your business’ conversion rates:
In addition to the perks mentioned above, an explainer video can help business owners to keep tabs on how many visitors their sites are garnering each day. It can even show you who among these clients can become actual customers. You can also refer on video’s number of views to have an idea of what services or products your clients are interested in. In fact, based on Video Rascal’s study, 85% of your potential clients are more inclined to buy a product or avail a service after they have watched an explainer video.

Explainer videos can generate increased interest
Through social signals, businesses can spread the word about their products, services, or even branding. Creating images and videos does these social signals to attract the attention of target users. There’s even a study that shows that 70% of overall Internet users watch online videos. This is a huge market for companies who want to sell or offer products and services.

Make sure your audience understands your message.
While having well-written articles is important, there is still a chance that your audience will not interpret your message properly. With explainer videos, you can remove that chance since your audience will no longer be doing the guesswork to know what you are trying to tell them. Since the content is delivered visually and orally, viewers gain a better understanding of what the branding, product, or service is all about. It helps you connect better with your target audience by explaining why your service is beneficial to them. You can even use testimonials from other customers or clients to make the video more relatable.

Explainer video allows you to rank better in search engines
Having endless pages of articles with block text and graphs or images can overwhelm your viewers and scare them away. User experience is a huge factor in search engine ranking so you have to give your audience a reason to enjoy browsing your page. To get their attention immediately, you can start by showing them an explainer video with details that will allow them to easily grasp what your website is all about. You can use animation, add humor, feature a customer’s story, or include a short documentary to tell them more about you.

Explainer video can increase your web traffic
If you have been around in the digital marketing industry, you’ve probably heard of viral videos. It is a video that gets a large viewing from various types of audience in just a short amount of time. There is really no proper formula on what video s would go viral. Just make sure your video is unique, outstanding, and relatable so it has better chances of gaining popularity.

Explainer video helps audience retain information
An average person retains 50% of what they see. This means that with explainer video, it will be easy for them to remember your business branding, your tagline, and even your products or services. If the customer likes your video and your product, they’ll more likely share your video.

To create a video that has good chances of going viral, contact Reelmedia Pte. Ltd.

Boost Your Sales with Explainer Videos

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When it comes to marketing, you will encounter many standard tools that marketer use just to increase ROI and conversion rates. While having a beautiful website and quality content can give your business a great boost, you still need to continuously improve your page with new updates. People will keep coming back for more information once they see that you regularly update your website. So what tools can you use to further increase your conversion rate? How can you attract more customers and convince them to maintain their subscription to your website?

There are many conversion tactics that many businesses are using to increase their conversion rates. One of which is explainer video. It is a short video that is used to tell a story about a company’s history, mission or vision, new products, new services, and a whole lot more. You can either use hand drawn, clay, or digital drawings to produce once explainer video. No matter which type you choose, they are sure to give your business a better way to convey your message to your audience. So why is explainer video so effective in boosting your sales? Here are some of the best answers:

1. It can easily grab your target audience’s attention
Studies show that the attention span of an average person only lasts up to 8 seconds. This shows how short your time is to capture your audience’s attention. If after 8 seconds you do not sound interesting or entertaining to them, you might risk losing their focus, leading them to skipping your video or going to a different website. So don’t waste that first 8 seconds to convince your audience to buy your products or love your branding. Engage them into learning more about you buy watching the entire video and taking the next step your desire.

2. It offers clear presentation
Whether your target audience visual or audio learner, explainer video can still grab their attention. We all know that a persuasive content is good so imagine how effective it will be if we tie it up with good text, speech, and graphics. You will be able to communicate more clearly with your audience. Since an explainer video has to be short, you are forced to compress your content into just 60 to 120 seconds. This means that you will only discuss what needs to be heard by your audience. Your marketers and video production team will also find the best ways to concisely and simply convey the benefit of your services or products.

3. Better chances of being shared
Since explainer videos are more entertaining and less dragging, your viewers will more likely to share it than just plain articles. Once it is shared, it also has better probability of attracting leads to your website. This means better conversion rates for business. Your viewers will eventually become your customers and then promoters if you give them valuable content through videos. If your customers like your branding, products, and services, they’ll more likely share your explainer video on their social media like Twitter, Facebook, or YouTube. This allows you to easily spread the word about your business without even lifting a finger.

So go ahead and start planning your next explainer video. You’ll never know how much number of customers it can reach in just one day. Share it to your social media sites and let your clients help you the right leads for your business.
Need help with creating explainer videos? Contact Reelmedia Pte. Ltd to find out more about how they can help make an exceptional video today.