It’s no secret that there are a lot of changes in Google’s algorithm when it comes to search rankings. That’s why marketers and business owners are looking into new and unique ways to increase the amount of time that their visitors stay on their website and convince them more to purchase a product or avail a service. One effective strategy that many of them are using is adding an explainer video on their websites. This type of content has become a trend in the recent years and it has shown great improvement in helping businesses reach their marketing goals.

If you are planning to add an explainer video in your website, check out the list below for more reasons on why you need it:

It can generate more leads
Videos are not only used in websites. If you have a social media account, you will notice that businesses use videos to promote their brand and reach out to their audience. Through social signals, you can spread the word about your products, services, and brand to your target audience. Creating eye-catchy videos will also help you retain the the attention of target users and convince them to follow your social media account or subscribe to your YouTube channel. In fact, according to a study 70% of Internet users are watching online videos. This is a huge market for companies who want to sell or offer products and services.

It can increase conversion rates
An explainer video can help your business keep tabs on the number of visitors your website is garnering every day. Plus, it can show you where the leads are coming from and who among these visitors can become actual customers. These videos can also be used to have an idea on the most effective content or what services or products your customers are interested in. All you have to do is promote your video and share it online to garner these data.

It can spread your message
Do you want to create a video to promote your newest product? Are you looking for a new way to engage your audience? Do you want to help your audience understand how your products work? All of these problems can be solved through creating an explainer vide. With explainer videos, you can deliver the message of your brand visually and orally. This way, viewers will have a better understanding of what your branding, products, and services are all about. Plus, you can use it to connect better with your audience by showing and telling them why your service is beneficial to them. At the end of the video, you can even add testimonials from other customers to make the video more relatable.

It can help you rank better in search engines
Gone are the days when websites are filled with endless pages of articles with images can or block text and graphs. These types of content can overwhelm your viewers and even turn them off. Remember that user experience is important in search engine ranking so give your audience a reason to browse your page. Get their attention immediately by showing them an explainer video with details that will let them easily grasp what your product or service is all about. as

Do you want to create an explainer video that can help your audience understand your brand or service better? Then contact Reelmedia Pte. Ltd. We have the tools, resources, and experience you need to reach your video marketing goals. Visit their website to learn more about their explainer video services.

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