Video Production

 

Every minute, there are hundreds of videos being uploaded on YouTube. With this amount of content, you may be wondering why only a few videos are becoming viral. If you are a marketer or a business owner, you would definitely want your video to go viral.

There are many videos on YouTube that are not optimized to be viral and a lot of them don’t offer that much value to viewers.

As a marketer, how do you make your video interesting enough for people to watch? What ways can you convince your viewers to share your content with their friends on social media?

The key is to make the video more interesting is to make it remarkable.

Without this factor, your video will have zero views, zero shares, and zero likes. As a result, the video will not hit YouTube’s key metrics to call a video a success.

But how do you make a video remarkable? The answer to this is to hook your audience.

How to Hook Your Audience?

The attention span of human beings is even shorter than a goldfish. That’s why it’s very important to make the most of the first few seconds of your video not just to grab your viewers’ attention but to hold it. In fact, you only have 10, if not 5 seconds to hook your viewers.

This is because your audience expects these videos to get them interested, fast. If you’ve ever tried watching videos on YouTube, you’ve probably seen advertisers broadcast their ads on videos you want to watch. And you have to wait for 5 seconds before you can skip them.

As for other social media platforms like Facebook, videos autoplay and you also have a few seconds to hook your audience before they continue scrolling through their newsfeed. With a good hook, you get your audience interested quickly.

For a hook to be effective, you need to add something interesting at the very beginning of your video. It will help draw in viewers and maybe even convince them to share your video, share it to their friends, or buy your products. There’s no need to invest so much of your marketing budget to make a great video that’ll go viral. A lot of successful videos just follow certain techniques. Here are some of them to help you hit the bull’s eye in hooking your viewers to watch your entire video:

Be straight to the point

The moment your viewers hit the play button, the content in your video should be effective enough to grab their attention. If not, it will get lost in the busy crowd of the Internet. One of the easiest ways to boost watch time is to tell exactly to your audience what they are about to get from your video. Deliver your message quickly by placing it in one of the first frames. The tone of the video will also help you engage them. Make sure you are using a friendly and conversational tone to make your video more relatable. Combine these strategies with a solid storytelling content and you’ll surely be able to connect with your audience within just 5 seconds or less.

Use the right visuals

Video is starting to dominate social media. That is because research shows that 50% of consumers prefer seeing videos from brands. And knowing that your audience is easily distracted, you want to make sure that your video starts with effective and attention grabbing visuals. However, the work doesn’t end with grabbing their attention. You also have to keep the momentum by continuously using nice rhythm, effective visuals, and good pacing. You can use voiceovers, music, or text to make the content more effective and memorable.

 

Talk to Your Audience

Break the fourth wall and talk to your audience. By talking directly to your audience and using the word “You”, can help double viewership of your videos. According to YouTube, the mention of “you”, “your”, “yourselves” and “y’all” during the first 5 seconds of your video can increase views by up to 66%. It can even double viewership and increase retention rate. If you mention “you” twice, views can boost by up to 97%.

Tips on using Videos in Business Marketing

Creating a marketing video is already tough as it is. Using it to engage your audience makes it more challenging. The process of reaching your target audience is just as vital as planning how to create a video. This is why some companies hire video production companies to make sure each step of the process works seamlessly.

If you need help how to leverage your marketing video and use it to in small business marketing, below are some tips you might want to keep in mind.

Identify your goals

Just like any other tasks, it should all start with having a clear vision of what you want to achieve. Do you want to introduce a new brand or service to your audience? Are you planning to use the video to drive traffic to your website? Do you want to increase brand awareness? By setting your goals, you will have a clearer picture of how to take the next steps and eventually get the outcome that you want.

Know your target audience

Research about who your audience is to have an idea on how to target them. It's important that you know how they prefer to consume content and in which social media networks they spend their time while online. Learn whether they follow influencers or if they enjoy their social media accounts. These are just some of the factors that could greatly impact how you would create the video and where you would market it.

Learn from your previous marketing strategies

If you already have an existing video marketing strategy, look into it. Assess areas that you can improve its quality or gather data on how you can better promote it. If you don't have a previous video to inspect, try checking the work of your competitors. How can you improve their work? What will you change if it were your brand's video? Use it as a guide but don't plagiarize or copy its content.

Have a script that will engage and entertain your audience:

While planning your video, think of stories you can share to connect and engage with your audience. Be it an emotional or a funny video, choose a tone that you best think will help you share some of your company’s or client’s strongest stories.

Keep in mind that a corporate video takes a lot of effort and time to create so there is no reason to rush and spend company resources on a bad video. Find a way to connect your company’s message to the day-to-day problems or topics of your audience.

Offer something new

Viewers always appreciate it when brands offer something new. With the number of videos, they see on their newsfeed every single day, it's always worth sharing a content that makes them think, smile, or laugh. Plus, unique videos have better chances of trending and audience find it easier to remember them.

Be willing to spend on paid traffic

There are three forms of distribution that will help your audience find your video content. These forms include earned, paid, and owned media. While organic traffic is always an ideal way to be reached by your target audience, it wouldn’t hurt to spend a little for paid traffic. It will help you boost your chances of reaching more audience in just a few minutes or hours. It will still depend on you what ratio of your resources you are willing to dedicate to each form. Successful video campaigns usually have a mix of all three forms.

Plan how to distribute the video

It pays to have a plan on how you will distribute the video throughout different social media platforms. If your goal is to reach a broad number of audience, then consider paying some ads or promotions on YouTube or Facebook. It will also help to ask all of your staff to share the video to further spread the news about it.

Let Reelmedia Pte. Ltd. help you create a video that your target audience will surely love. Visit our website today for more information about our services. You may also call us at (65) 6527 2655 or (65) 9488 8669. Our professional and friendly staff will be more than to help turn your animation video ideas into results.
 

 

 

Explainer Video

Many business owners and marketers use explainer videos as it has the ability to boost conversions and increase sales. However, many businesses are still not using this marketing strategy. This is because some business owners are not really confident to invest in animated explainer videos production. It all boils down as to whether it will yield profits or return on investment. But the thing is, just like other marketing efforts, you need dedication and follow-up for you to get some results out of it.

Using Explainer Video in Your Business

An explainer video is used by companies to introduce a brand, a new concept, a product and services that can resolve a problem. Besides producing high quality and original video content, explainer videos need you to constantly work after they are published in order to get the benefits. The moment you upload a video to your website or social media page, it can gain multiple views if you promote it properly.

Moreover, you’ll know it is effective if you get a lot of sales queries after they watch your explainer videos. You can also use explainer videos as a go-to place when your customers want to learn more about how to use your products. If they can understand and follow the video, it will be easier for them to avail your products and services. As for your existing customers, you can use the video to turn them into loyal customers.

Check out the list below for more reasons on why you need it:

  1. It can generate more leads

Videos are not only used on websites. If you have a social media account, you will notice that businesses use videos to promote their brand and reach out to their audience. Through social signals, you can spread the word about your products, services, and brand to your target audience. Creating eye-catchy videos will also help you retain the attention of target users and convince them to follow your social media account or subscribe to your YouTube channel. In fact, according to a study, 70% of Internet users are watching online videos. This is a huge market for companies who want to sell or offer products and services.

  1. It can increase conversion rates

An explainer video can help your business keep tabs on the number of visitors your website is garnering every day. Plus, it can show you where the leads are coming from and who among these visitors can become actual customers. These videos can also be used to have an idea on the most effective content or what services or products your customers are interested in. All you have to do is promote your video and share it online to garner these data.

  1. It can spread your message

Do you want to create a video to promote your newest product? Are you looking for a new way to engage your audience? Do you want to help your audience understand how your products work? All of these problems can be solved by creating an explainer video. With explainer videos, you can deliver the message of your brand visually and orally. This way, viewers will have a better understanding of what your branding, products, and services are all about. Plus, you can use it to connect better with your audience by showing and telling them why your service is beneficial to them. At the end of the video, you can even add testimonials from other customers to make the video more relatable.

  1. It can help you rank better in search engines

Gone are the days when websites are filled with endless pages of articles with images can or block text and graphs. These types of content can overwhelm your viewers and even turn them off. Remember that user experience is important in search engine ranking so give your audience a reason to browse your page. Get their attention immediately by showing them an explainer video with details that will let them easily grasp what your product or service is all about.

  1. It cuts down the budget in advertising

If you’re looking for the most affordable platform to create brand awareness or start up a campaign with your explainer videos, YouTube is one of your best choices. This platform has more than 300 hours of videos uploaded every minute, making among the most popular search engine today. Therefore, if you do not have a YouTube channel yet, this is more than enough reason to create one. Once done, invite all your followers, friends, and colleagues to subscribe to your videos, and share it on their social media sites. Be sure to upload high-quality explainer videos that are short and easily understandable.

  1. It helps the audience retain more information

People are more likely to remember information after watching a video. Therefore, it will be easier for them to remember your services and branding if you give them an effective video. An average person retains fifty percent of what they see. Therefore, with an explainer video, it will be easy for them to recall your business branding, your tagline, your goals, and even your products or services. Just be sure to keep it short so it will be easier for them to grasp your message.

  1. Its easier to share on social media

We all know by now that social media channels are great and effective avenues to engage an audience with videos, be it animation or documentary. There are also studies that show that about 92% of mobile video viewers are likely to share videos with their followers or friends. This multiplies video engagement rate. Additionally, explainer videos get the highest reach on social media sites like Facebook and they engage a huge percentage of audience reached.

Creating an Effective Explainer Video

Do you want to create an explainer video that can help your audience understand your brand or service better? Are you planning to add an explainer video to your landing page? Or perhaps use it to promote a new service that your company is offering? Here are some steps to help you get started:

  1. Focus on having an awesome script

Your script can make or break your explainer video. As a foundation of your video marketing effort, the script is where everything else is built. It should be unique and well written for it to be appealing to your audience. To achieve this, you need to assign the scriptwriting task to someone who can take a fresh look at your company, therefore he or she should be an outsider or not one of your employees.  This way the scriptwriter can explain it in a way that any type of viewer can understand, whether the viewer already has an idea of who you are in the industry or not.

If you hire a professional video production team, they will have you fill out a creative brief about your company first. In this brief, do your best to talk about your business at a high level and define what really should be included in this explainer video. Once done, the writer then will refer to the brief when writing about your video’s script.

  1. Keep it short

If you keep the video short, the easier it will be for people to remember your business. While you want to inform your audience of how awesome your company is, your business accomplishments, and services you offer, having a long video has a higher risk of you losing your audience’s interest. Keep all the lengthy details to your blog or about us page. Use the explainer video to get people interested and leading them to take the next step. As a rule of thumb, the video should only have 150 words per minute for it to be easily absorbed by your viewers.

  1. Highlight the benefits

Remember that your audience is watching the videos to be educated or to get solutions to their problems – not to learn about your company or promote your business. Therefore, you need to focus on showing them the benefits they can get out of your product or service. Instead of discussing how many great features your gadget offers, mention how your device will help them live better. Make it more relatable and avoid drowning your audience with information that they will not easily understand.

  1. Make it unique and memorable

Everyone loves to be entertained, whether he is the CEO of a prestigious company, working moms, or students. So it will be best if your video has a way of keeping its viewers entertained while introducing your product or service. The positive mood makes it easier to connect with your audience and it will also help them easily remember your business. If the video is effective, they might even share it with their friends, giving you more potential clients to reach.

Let Reelmedia Pte. Ltd. help you create a video that your target audience will surely love. Contact us today for more information about our services. You may also call us at (65) 6527 2655 or (65) 9488 8669. Our professional and friendly staff will be more than to help turn your animation video ideas into results.
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Thanks to modern marketing, marketers and business owners can now implement their previously impossible strategies and reach their unique goals.

A bad product review can be an opportunity to showcase good customer service. One simple tweet to influencer can give you access to a wide array of audience. An animated video can help you humanize your brand.

However, when it comes to animated videos, how can fictional characters help make your brand more reputable? Wouldn’t using an actual person be a more effective approach in creating your marketing video?

While one might see animations as their least resource in promoting their brand, it can be very effective that more and more companies are using it.

Why Companies Are Bidding on Animated Videos?

An animated video is an engaging tool that you can use to comprehensively tell your story to your audience. Studies show that 90% of the information transmitted to the brain is visual and 65% of people are visual learners. This is because vision is the most dominant sense, and it takes up half of the human brain’s resources. In fact, according to John Media, a molecular biologist, visual information is processed faster by 60,000x than text.

These studies are just some of the reasons why there’s an inevitable shift toward using visual content on social media. With just one scroll on your Facebook or LinkedIn, you’ll see a lot of video content being posted.  In the US alone, the average number of video posts has increased to 94% per person. Here are other statistics that will convince you of how effective video marketing is these days:

  • Facebook averages over 8 billion video streams per day
  • The total number of people who use YouTube is a whopping 1,300,000,000
  • 1/3 of all online activity is spent watching video
  • 6 out of 10 people prefer online video platforms to live TV
  • Adding a video on a landing page can increase its conversion rate by up to 80%
  • 87% of digital marketers are using video content

Thanks to the continuous advancement in technology, we can now create high-quality animated videos with the use of a reasonably priced tool. These videos are very flexible and can even convey complex ideas in a fun manner. Many startups also prefer using this type of video marketing strategy as it is budget friendly.

 

Reasons to Incorporate Animated Videos into Your Marketing Strategies 

Easy to make

Compared to doing live action videos, animated videos are a lot feasible. With live action, you need to hire actors, look for a good location, rent equipment, and hire an editing team. But with animation video, all you need is to hire a corporate video production company who offers animation services. You will cut your expenses in half while sending the same message across. The rest of the budget can be used in other marketing efforts that will strengthen your online presence. You can either use the budget to produce more products, host events, or use as a prize for an online contest.

It will not limit your creativity

Aside from cutting out the whole video shoot process, animation video offers you the flexibility to be in different locations, have different actors, and have different storylines. Any concept can come to life, whether you want to use robots, flying objects, or even ghosts and monsters. Skip right to the editing phase and cut down on labor cost. You will even save yourself from the hassle of coordinating with different teams and managing anyone’s schedule.  While you may still need a video production team, the cost is so much less than a live video.

 

Allows you to make consistent content

The competitive industry of digital marketing requires you to consistently publish content to engage your audience. This could be a challenge, especially for start up companies that don’t have much budget to produce content. With animation videos, you can consistently create new content that will position your business in front of your target audience at all time. It has short production time and is way cheaper than other ways of creating videos.

They can explain your concept well

No matter how out of this world your promotional video concept is, you can turn it into reality with the help of animation video. Videos have a large array of resources, making it an engaging and effective way to explain new ideas and concepts. It is also an advisable option for brands with complex products and services. Through videos, you can explain your potential customers who you are, how your product works, how they can avail your services in only a minute or so.

Reinforces brand awareness

If your goal is to build trust and incite brand awareness, then video animation is a good choice. This option can be custom made, allowing you to tailor it for your brand. You can use it to portray your brand persona since the animation can easily incorporate, logo, and other marketing concepts you’ve already been using before. The animation can even have a voiceover actor that fits your audience type so you can make it more relatable. With a good quality animation video, you can build trust and portray your business as a reliable one.

They are mobile friendly

It’s no secret that mobile is the future of technology. We now have advanced smartphones and quality bandwidths, making it easier for people to consume online content. In fact, 50% of all YouTube traffic is from mobile while 65% of Facebook views are also happening on mobile. Plus, most videos now adapt to every screen format and size so even if you are not using the most advanced mobile phones, you can still watch HD videos. Moreover, you can never go wrong with combining video and mobile as they go hand in hand. These days, 90% of consumers now watch videos using their mobile phones. Even YouTube reported that the mobile video consumption of their users rises 100% for every year. These statistics only show that people like to watch videos while they are on the go. Since more and more people are using mobile phones, the audience of your animation or explainer video will only grow bigger and bigger.

 Animation videos can boost the SEO of your website

By adding animation videos to your website, you can boost its search engine status. This is due to the fact that most search engines prefer those pages that have videos. Such pages are also more likely to get backlinks. Moreover, Google’s algorithm for search rankings considers the time your visitors spend on your website. This is why animated videos have been getting a lot of bids from marketers and startups. Through longer exposure, you can build customer trust and it will also signal different search engines to boost your ranking as your site provides good content. According to Moovly, your website is 53 times more likely show up on Google’s results page if your video is embedded on your website.

Boosts conversion rate

Animations do not just entertain your customers. These videos can also engage them to the point that they make actual purchases, share your content, subscribe to your newsletters, and help business in maximizing profits. Whether your brand is trying to sell smartphones or offering services, it can be marketed through the use of animated video. You can also decide how serious or light-hearted you want your video to be perceived.

Video Production Company

 

By making online video content for your business, you can significantly boost its reach to a bigger number of audience. Creating online video content for your business can substantially increase its visibility and accessibility to a wide audience.

With the right materials and idea, you can still win the hearts of your target audience by producing a quality corporate video. This will help you clearly communicate to your audience what your brand is about, what are the unique value proposition your brand, product, or services, and why your brand should be considered over other brands.

If you are wondering what kinds of corporate videos you can use to engage your audience or attract consumers, then this article would be of great help. Here are some of the most effective kinds of corporate promotional videos you can use that can help make your business stand out.

Introducing a product

One of the best way to demonstrate a new product is by showing it off with a corporate promo video. It will help you launch your product or service to both existing and potential customers. You can also explain its features, demonstrate how its use, discuss its benefits and establish its value to your consumers.

Instructional video

If showcasing your product is not enough, you can also use videos to show your audience how your product can be used. You can also take it a step further and demonstrate situations wherein your product or service can be of great use. Many consumers enjoy watching “How-To” videos on YouTube. Use this to show your customers how they can integrate your products in different ways.

Staff recruitment

If you want more people to join your growing team or expand your employee base, a video is a great way to recruit potential new hires. Use content that will show off how unique your company is, and what makes it an ideal work environment. Film employee testimonials, an interview with business owners, or show off your offices. These days, more and more companies are creating recruiting videos on social media in order to attract more candidates and to communicate effectively to their audience. With one short recruiting video, you can do what traditional recruitment methods cannot. The right content can help you capture the authenticity of your brand and position it in a way that intrigues candidates.

Informational videos

A corporate video can also be your brand’s way to demonstrate expertise in your industry. Include an interview with professionals, demonstrate new concepts, or make recommendations on a topic that you are knowledgeable about. If it helps with your audience, you will be able to encourage them to watch and even share your videos.

 

Gaining site traffic through corporate videos

Business exposure allows a business to get more customers. For your brand to get more conversion, corporate video production can boost your online performance. However, you want to create a website first. However, getting traffic to this site can be a problem.

When social media networks were first introduced, many brands took the opportunity to open accounts because they know that they can use it to expand their reach. Through social media, video clips can be used to attract the attention of potential buyers. And then you can send them directly to the websites for them to find out more about your products or services. You can use explainer videos or animation videos to convey a message, introduce a product, present a new service and more.

Moreover, corporate video production can provide webcasts, which you can use to keep customers on your website longer. The moment someone sees your website, it takes less than 5 seconds to decide whether they want to stay. During this 5-minute window, you can use the video to target 2 sensory stimuli and encourage your audience to stay – vision and audition. This already gives your company a competitive advantage.

Building Trust with Customers

These corporate videos can be used not only on your website but on a wide range of social networks. Another way you can use it is by recording videos of your current and previous satisfied clients. These days, reviews and testimonials are becoming more and more popular. They are also effective in building trust. Potential customers will find a real person telling how effective your product or service is as someone who is relatable.

Help in Employee Training

Companies can benefit from video production not just by increasing their customer base. It can also serve as training videos can which can be utilized during employee training. Through a combination of audiovisual training, it will be easier for your staff to understand what your brand is all about. They will be more prepared at work and can help your customers better.

Rank Better Online

Through videos, you can increase the time visitors spend on your site. As a result, longer exposure can help build trust between you and your audience. The best part is that it signals search engines such as Google that your site offers good content. Research shows that you’re 53 times more likely to show up on Google’s first page if a video is embedded on your website. And since Google owns YouTube, it can also bring a significant increase in how much videos can positively impact your search engine rank.

People Love Watching Videos

When you scroll through your newsfeed, you’ll find tons of videos, whether be it about cute cats sleeping or brands selling kitchen wares. It’s no surprise that people spend a lot of time watching videos on a daily basis. According to Hyperfine Media, 1/3 of online activity now is spent on watching videos. Social media users like videos so much because they are fun to watch and are easier to consume.

 

Golden rules of corporate video production

Nowadays, video content is a very effective and relevant form of marketing. Brands use it to increase awareness, promote a new product, connect with a new target audience, and even look for new employees. In order to work to its fullest potential, you want to make a video content that is of great quality. Otherwise, your video will get lost in the noise of the internet and audiences will not want to watch it.

Although the most important details in a video are visuals and sound, the actual content of the video must be superb as well.

Here are the 5 golden rules of corporate video production you can follow to turn your target audience into customers:

Identify Your Audience

Knowing your audience is very important to both video marketing and video production. You don’t want to create video content that you hope will appeal to everybody. The moment you do this you are most likely fail. In any marketing strategy, one of the main goals is to communicate your unique value to a certain audience. Identify who your target audience is, or different audiences are. Consider what they are looking for, and solve their specific pain points in a separate video or campaign.

Tell your story

One of the best ways to connect with your target audience is to tell a story. Your audience will not be able to connect with your video content if it doesn’t have a story. Through telling a story, the audience will be able to relate much better, therefore you’ll be able to hold their attention. Moreover, it will be possible to interest them for the entire duration of the video.

Show and don’t tell

With blogs or articles, the text will allow you to tell your audience about your brand, products, and services. On the other hand, videos will allow you to show them. This type of content gives your audience an inside look at what it is like working with your brand, using your products, or availing your services.

Studies show that video is more effective than text as online users these days don’t have long attention spans. Therefore, it is better for audiences to grasp your message. The sense of sight will be accompanied by the spoken word, giving visual and audio cues to your viewers.

Make it about your customer

Your audience needs to have a clear picture of what their experience will be like the moment they work with you. Corporate video production is an ideal way to create content that will showcase what makes your business or brand trustworthy. It will also show how your product or service directly improved someone else’s experience.

Moreover, it’s important to show things aside from what you are selling. Show your culture, community involvement or charitable efforts. Share the stories that are meaningful to your customers.

Let Your Audience Know Your Values

You may be hesitant to share your brand’s opinions, values, or beliefs. At times, you may feel that doing so could alienate or offend a part of their audience. However, transparency is something that your audience will highly appreciate and will help your stand out from the rest. It can build a stronger connection with your audience that has the same values and beliefs as you.

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. We have years of experience in producing quality videos and helping businesses reach their digital marketing goals.

 

 

Video Marketing

 

Back in the day, the process of reaching your audience sounds simple. Brands need to create demand in order to get the results they want such as increased sales or boost profit.

But now, viewers and audiences are no longer easily persuaded. While modern technology has made innovative graphics easily achievable, it has also created a generation of mobile phone-carrying, multi-tasking, and internet surfing types of consumers. These consumers are presented with tons of attention-getting strategy every day. This made getting the customer’s attention more challenging, especially when there are a thousand other brands trying to do the same thing as you.

One solution that made these challenges easier to solve is through the use of corporate video production. Corporate videos have many uses and there are many areas in your marketing department which can directly benefit from these videos such as explaining the company’s processes, celebrating a company milestone, creating training material, documenting a staff activity, production of sales presentations and most importantly telling your audience your company story.

Without a doubt, video marketing is a great addition to your promotion toolbox. If you still have doubts about whether it is really worth to consider, then the answer is yes. Not only will you be able to compete with every brand that’s doing it but also because a video is a very versatile and cost-effective digital marketing tool. If you need more reasons why corporate video production should be a part of your digital marketing arsenal, here are other benefits it offers:

Corporate Video Can Boost Sales and Profit

One of the many reasons why brands resort to videos is because it can bring in some serious money. According to research, adding a video on a landing page can boost its conversion rate by up to 80%. Moreover, 74% of users who watched an explainer video about a certain product subsequently purchased it. These numbers only show that videos have a huge impact on how your audience perceives your brand and product, giving you all the more reason to start crafting a product video today.

Corporate Video Helps You Build Trust

Just like in any other business, trust is a great foundation for your brand to boost conversions and sales. The idea of content marketing is based on creating long-term relationships between you and your audience. And this can be achieved through building trust. Once you have achieved this, consumers will come to you. They will trust what you are providing them as they see it as interesting and useful information.

Corporate Video Can Improve Your Ranking

Through videos, you can increase the time visitors spend on your site. As a result, longer exposure can help build trust between you and your audience. The best part is that it signals search engines such as Google that your site offers good content. Research shows that you’re 53 times more likely to show up on Google’s first page if a video is embedded on your website. And since Google owns YouTube, it can also bring a significant increase in how much videos can positively impact your search engine rank.

 

Benefits of corporate videos on businesses

Many businesses are starting to realize just how important video production is when it comes to winning in the corporate world. Through corporate video production, you can tell your story to your audience, reach more people, and even nurture existing clients. However, producing corporate videos is more than just shooting a few scenes and letting social media do its trick. You also want to ensure that your videos are valuable and of the highest quality to achieve the success your business wants in a video.

If this is your first time to create a video and you want to make sure it will be a success, you want to hire a company that has the expertise needed to produce effective corporate videos.

Here are ways these corporate videos can positively impact your business audience:

You Will Be Able to Reach Visual Learners

Today’s consumer audience has a very short attention span and is no longer comprised of just auditory learners. According to recent statistics, consumers remember about 10% of what is heard and 20% of what is seen, and most importantly they remember 50% of what they have heard and seen. This makes videos highly engaging and highly effective in ensuring that you are able to capture your audience’s attention.

Better Presentation of the Product, Service, or Brand

An image can add life to images and can greatly enhance communication. Therefore, since corporate can speak about your brand, products, or services, it can give an emotional bonding with the audience and can even help in building and nurturing the trust of your targeted audience. With a lot of information being presented to viewers, it could leave your audience in a confused state. By giving them corporate videos related to their searches, it would give them a good understanding of the particular search.

Showcase Your Brand Story

Another great thing about a corporate video is that it can be used as the best way to showcase your brand. In just a short span, you can tell your brand story and cover all the information you need to share. Through adding a pinch of creativity in your videos, it can work wonders in attracting visitors.

Good for Online Ranking

You can find your website on top of search engines through the use of a good corporate video. More than just watching or hearing ads online, people enjoying watching and listening. You can also add the video to your landing page to reduce bounce rates. Google even ranks those websites on top that have a lot of engagement. Therefore, by adding a video to your website, you can make it more SEO friendly.

 

How to add more value to your corporate video?

Every day there are tons of videos being uploaded online. If your target audience doesn't find your video valuable, then they will most likely look for a better alternative. What's worse is that your video will get lost in the noise of the internet.

To succeed in video marketing, you need to produce a video with valuable content. It should have relevant and helpful information, production quality, and unique presentation that’s worth every minute of your viewers.

The more time you add in your video, the more challenging it will be to convince your viewers to sit through it. So how do you win in this competitive industry? How can you produce remarkable content? How will you make sure that your audience will watch your video?

Here are some helpful tips to help you get started:

Invest in your video

Invest not just in the budget but in time and effort as well. Although there are many tools and various materials available that can make your task a lot easier, this should be a reason for you to take the easy route. Do your research and know what will catch the attention of your target audience. Survey them if necessary to ensure that your viewers will see your content as interesting.

Plan everything out

Good planning gets you a step closer to the end result that you wish to see. Before everything else, research your audience and industry, create a storyboard, and write an effective script. This way, it will be a lot easier to check whether you are in the right direction as you move from one step to another in your video production.

Don’t do it on your own

Have a team of staff who will help you with this project. Survey your employees or colleagues and find people who are interested in or have a passion for video production or video editing. People who are into these kinds of projects will have fun helping out and will not see it as an additional task on their queue.

Have high standards

Time and budget constraints are no excuse to present your audience with a second rate content. Always have a high standard when choosing your materials and actors. Remember that these actors will be the face of your brand so they have to do justice to their role.

Choose an appropriate location

The audience will know if your video was shot in a makeshift studio. They pay close attention to detail to see if video producers are worth their time and money. Therefore, it will be best to shoot the location in a place that is appropriate for your script.

If your staff members are already swamped with tasks or do not have the skills to finish the task, there are always corporate video production companies who are willing to help you. One of the best companies in Singapore you can trust is Reelmedia Ptd Lte. We have years of experience in producing quality videos and helping businesses reach their digital marketing goals.

corporate video

 

 

As a business owner, one of your goals may be for your brand to stand out. But if you are competing with tons of brands how do you win the competition? What are the ways to define who you are or hold your customers’ attention? One of the best marketing tools right now is video and below are some benefits it offers:

  1. Low customer traffic

Are you getting low traffic internet on your website? Do you wish to have more followers or likers on social media? Maybe you want to consider creating a video marketing strategy for your business. According to statistics a marketing video will greatly increase the online visibility of websites and can drive more traffic on social media. You can use it emotionally connect to your viewers and convince them to visit your website or follow your social media profile.

  1. Customers don’t understand what you offer

Even if you already have the customers, if they’re not fully aware of what your brand is about or what it offers, then it will be hard to sell your brand. Even though you have deliberately spelled it out all there in your product’s packaging or site, some may still be confused about your branding.  This is a perfect opportunity to use video marketing to your advantage. Explainer or corporate videos can serve as a platform for your product pitches. You can show tutorials, illustrate product demonstrations, and educate your customers on the product before they buy. With this, not only will they have more confidence in your product but they all be better able to use it well and to give it higher online ratings.

  1. You need to expand your reach

You can use animation video to portray your brand persona since it can easily incorporate, logo, and other marketing concepts you’ve already been using before. The animation can even have a voiceover actor that fits your audience type so you can make it more relatable. With a good quality animation video, you can build trust and portray your business as a reliable one.

  1. The website is not ranking well online

Remember that user experience is important in search engine ranking so give your audience a reason to browse your page. Get their attention immediately by showing them an explainer video with details that will let them easily grasp what your product or service is all about.

  1. You want something new to offer to your followers

We all know by now that social media channels are great and effective avenues to engage an audience with videos, be it animation or documentary. There are also studies that show that about 92% of mobile video viewers are likely to share videos with their followers or friends. This multiplies video engagement rate. Additionally, explainer videos get the highest reach on social media sites like Facebook and they engage a huge percentage of audience reached.

 

Frequently Asked Questions About Corporate Video Production

If you are already convinced that you will create a video for your marketing strategy, you may be having questions about how to do it. We’ve listed down frequently asked questions and have answered them as well.

  1. How to identify a target audience?

To nail the video production project, know who you are this video for.

Define your target audience and speak to them. Having a general appeal is nice, but paring down your strategic approach is nicer. Be very specific about how your company or product will improve the life of your target consumer. Give your ideal client a name and backstory, and tailor your message to the character you’ve created.

  1. Should we hire a professional corporate video company?

Some may choose to do their corporate video on their own or with the help of their staff. But if you want to make things a lot easier and to ensure your video will be a hit, you can always hire a professional corporate video company. Doing so will save you all the trouble of looking for resources, doing trial and error shots, and renting tons of equipment. With a professional team, they will give you the resources you will need to produce a quality video. They can even share their ideas and insights on how you can improve the video’s content by adjusting your script, lighting, editing, or logistics.

  1. How to create an effective script?

When creating a script, be sure to be specific with the message that you want to convey. It should be direct to the point and with one purpose because telling too many stories could confuse your viewers. They might also lose interest along the way and not finish watching the video. So be sure to only tell stories that will attract the interests of your viewers so as not to miss the opportunity of engaging them. However, be sure to tell your story by showing off what your brand, product, or service can do for your consumers. With a corporate video, it has to be very visual to create convey a great deal of information in just a few seconds or minutes.

  1. How to connect with your audience?

No matter how great your story is if it's not relatable or entertaining, it will be hard to make an emotional connection with your audience. By having an emotional and deeper connection with your target audience, it will be easier to convince them to trust your brand or purchase your product. You can create a documentary to tell how a product has improved your customer’s life or help your viewers relate to your story. This way, your content will become more relatable.

 

Four useful tips to save money on corporate video production

Let’s admit it - corporate video production is an important ingredient to any effective marketing strategy. This marketing tool can help you engage with your audience. Moreover, video content can help you to create a natural form of communication between you and your prospective clients.

However, there are still many businesses having doubts about whether they should use corporate video production or not. One of the many reasons why they prefer not to is because of the budget.

For the average business owner, the budget needed for a video production can be daunting. This can even hinder some from using video as a marketing tool. But the truth is, corporate video production is a cost-effective solution to any brands developing a marketing campaign that will bring them good results.

But if you want to save money while reaching your marketing goals, here are some tips to save money on your corporate video project:

Set a budget

Just like any other marketing efforts, the first step in any video production project is to set a budget. The good thing about video production is that you can scale it up or down depending on the budget you have.

The moment you already have a budget set; the next step is to map it out. If this is your first time to produce a video, keep your budget under control. On the other hand, if you’ve already done video production before, then ask yourself some qualifying questions. Here are some examples:

  • Should I hire freelance videographers or work with a corporate video production company?
  • Do I want live-action or animation?
  • Does my project need a professional script?

Plan ahead

Planning ahead will help avoid cost blowouts. Good planning is the best way to avoid unexpected expenses in production. Without dedicating enough time or budget to planning the video production, you will encounter delays and oversights during the shoot. These problems could mean expensive overtime, additional filming or even additional costs in a post.

Consider long-term business plan

One of the many reasons to pursue a video production marketing strategy is to remain relevant to your customers. While this strategy is effective, the production must be handled cautiously so it aligns to your long-term goal. Video needs a lot of time to produce and could even have a longer shelf life. Therefore, referencing current or upcoming events will only shorten the shelf life of the production.

Maximize your resources

If you have resources such as a staff who’s good in scriptwriting, access to locations, or you have an existing studio in your office, consider using these resources for filming. With these options, you can avoid paying for a host of expensive resources. If you don’t have access to these resources yourself, keep expenses to a minimum.

Stick to the agreed plan

The moment you commit to a making a corporate video, your company will need to make thousands of decisions to turn that concept into reality. During production, every change you make could cost you time and money. Therefore, you want to keep all these changes to an absolute minimum to avoid exceeding your budget.

 

How to Make Your Video Marketing Strategy Fool Proof

If you are already investing in a video marketing strategy, you have to make the most of it. Want to make it fool proof? Here are some tips you want to keep in mind:

  1. Focus on having an awesome script

Your script can make or break your explainer video. As a foundation of your video marketing effort, the script is where everything else is built. It should be unique and well written for it to be appealing to your audience. To achieve this, you need to assign the scriptwriting task to someone who can take a fresh look at your company, therefore he or she should be an outsider or not one of your employees.  This way the scriptwriter can explain it in a way that any type of viewer can understand, whether the viewer already has an idea of who you are in the industry or not.

  1. Work with professionals

If you hire a professional video production team, they will have you fill out a creative brief about your company first. In this brief, do your best to talk about your business at a high level and define what really should be included in this explainer video. Once done, the writer then will refer to the brief when writing about your video’s script.

  1. Keep it short

If you keep the video short, the easier it will be for people to remember your business. While you want to inform your audience of how awesome your company is, your business accomplishments, and services you offer, having a long video has a higher risk of you losing your audience’s interest. Keep all the lengthy details to your blog or about us page. Use the explainer video to get people interested and leading them to take the next step. As a rule of thumb, the video should only have 150 words per minute for it to be easily absorbed by your viewers.

  1. Highlight the benefits

Remember that your audience is watching the videos to be educated or to get solutions to their problems – not to learn about your company or promote your business. Therefore, you need to focus on showing them the benefits they can get out of your product or service. Instead of discussing how many great features your gadget offers, mention how your device will help them live better. Make it more relatable and avoid drowning your audience with information that they will not easily understand.

  1. Make it unique and memorable

Everyone loves to be entertained, whether he is the CEO of a prestigious company, working moms, or students. So it will be best if your video has a way of keeping its viewers entertained while introducing your product or service. The positive mood makes it easier to connect with your audience and it will also help them easily remember your business. If the video is effective, they might even share it with their friends, giving you more potential clients to reach.

Let Reelmedia Pte. Ltd. help you create a video that your target audience will surely love. Ask about our video production services today for more information about their services.

 

Corporate Video Production

 

Creating a marketing video is already tough as it is. Using it to engage your audience makes it even more challenging. This is why some companies hire video production companies to make sure each step of the process works seamlessly.

If you need help how to leverage your marketing video and use it to in small business marketing, below are some tips you might want to keep in mind.

Prioritize your goals

Just like any other tasks, it should all start with having a clear vision on what you want to achieve. Do you want to introduce a new brand or service to your audience? Are you planning to use the video to drive traffic to your website? Do you want to increase brand awareness? By setting your goals, you will have a clearer picture on how to take the next steps and eventually get the outcome that you want.

Identify your audience

Research about who your audience is to have an idea on how to target them. It's important that you know how they prefer to consume content and in which social media networks they spend their time while online. Learn whether they follow influencers or if they enjoy their social media accounts. These are just some of the factors that could greatly impact how you would create the video and where you would market it.

Learn from your previous marketing strategies

If you already have an existing video marketing strategy, look into it. Assess areas that you can improve its quality or gather data on how you can better promote it. If you don't have a previous video to inspect, try checking the work of your competitors. How can you improve their work? What will you change if it were your brand's video? Use it as a guide but don't plagiarize or copy its content.

Offer something new

Viewers always appreciate it when brands offer something new. With the number of videos, they see on their newsfeed every single day, it's always worth sharing a content that makes them think, smile, or laugh. Plus, unique videos have better chances of trending and audience find it easier to remember them.

Be willing to spend on paid traffic

There are three forms of distribution that will help your audience find your video content. These forms include earned, paid, and owned media. While organic traffic is always an ideal way to be reached by your target audience, it wouldn’t hurt to spend a little for paid traffic. It will help you boost your chances of reaching more audience in just a few minutes or hours. It will still depend on you what ratio of your resources you are willing to dedicate to each form. Successful video campaigns usually have a mix of all three forms.

Plan how to distribute the video

It pays to have a plan on how you will distribute the video throughout different social media platforms. If your goal is to reach a broad number of audience, then consider paying some ads or promotions on YouTube or Facebook. It will also help to ask all of your staff to share the video to further spread the news about it.

 

How to use corporate videos for your brand's storytelling?

Brand video storytelling has become popular these days. Social media platforms like Facebook and Instagram have embraced it as well as the technology surrounding it. The price points have come down on how to keep up with this change have also come down. Moreover, audiences have come to expect it as a way of communication.

In a 2014 survey by Levels Beyond, about 40% of consumers prefer watching a brand video rather than read the same information. This gives brands an awesome opportunity to tell their story in a compelling way.

The Power of Using a Brand Video

Video marketing is not just a fad. It will continue to be a powerful way for brands to form a connection with their audience. They can use it as a medium to build an emotional connection.

Besides being visually stimulating, it also elicits an emotional reaction from the viewers. It happens when your audience views a video or watches a story. During this event, their emotions can actually start to mirror what’s on screen – it’s the same physical reaction you feel when you watch a scary movie.

Creating Customer Satisfaction

Social media make it easier for your audience to review your product or service. And these days when cannot identify real reviews from fake ones, we trust our peers and families more than ever to tell us whether a product is good or not. This forces companies to be more careful with their reputation by making sure they offer quality service and manage reviews properly. As a brand, you can also use your own story of satisfied customers. Share their best opinion about your brand, what they got, and how it has improved or resolved their problems in life. Here are tips on what your video should be about for it to be a hit:

It Should Solve a Problem

To really connect with an audience, you need to relate back to them or the things they worry and care about. Some of the best brand stories are driven by the desire to solve a specific problem your target audience are struggling with.

It Should Be Honest

Today's viewers know what is real from fake. They can easily find out if you are true to your brand’s values. Therefore, you want to embrace honesty and show your brand as it really is. It can be one of your strengths and your audience will trust you more once they see that you work based on this awesome value.

It Should Stand Out

No matter how highly budgeted your video is, if it is indistinguishable from its competition, then it will not be as effective as you wish it would be. Your corporate video has to uniquely represent your brand for it to help you to stand out among your competition.

It Should Connect Emotionally

As mentioned above, emotional connection helps you elicit an emotional reaction from your audience. It drives many of your audience’s purchasing decisions so you want it to be a formula in your corporate videos.

 

Steps to writing an effective corporate video script

Do you want to know how to write an effective corporate video script? Are you after creating a script that drives results and helps you reach your video marketing goals? Then you need to read on this article as we have compiled some of the simplest tips to help you get started with script writing.

Whether it’s a promotional brand film, a corporate video for marketing use or a video for social media or your website, a well-written script you can help inspire your audience into taking action.

Here are some tips you need to keep in mind:

Write a Video Brief First

For you to write a script that gets the results you want, then you will need to first write a video brief. Don’t immediately jump into writing your character’s first line. Planning how the video will flow will help you better layout the message that you want your audience to receive. Not only does a video brief help you know your objectives, but it also helps you better understand your audience and the message you want to send to them.

Through a well-planned brief, you will have a deeper understanding of how to communicate with your audience by knowing which words in your script will motivate them. You’ll be able to make a marketing story arc that will engage them, make your video relatable, and have relevant and compelling content which will eventually result in the desired action you wish them to take.

Keep it Simple

Regardless of the type of video you are planning to make, the key to effectively ensuring that your message will get across is through simplicity. A corporate video production should focus on a certain message that will clearly mirror your brand’s vision without getting bogged down in details. You don’t want to use complicated dialogue or have too much information.  Remember that your audience needs to walk away from your video having all of the information you are imparting. Therefore, focusing your video script is one of the few main points that will serve you well.

Watch the Length

If it’s your first time to create a video production to promote your brand, you may be thinking of adding as much information as you can. The tendency is to cram the video with information just to be able to sell a product or service. This is understandable since you want to get across more message in the project. The only down side is that doing this can lead to a video that confuses your viewers. As a rule of thumb, less is often more when it comes to creating videos so the script that translates to a corporate video between 1 and 3 minutes long is more likely to be ideal.

Know Your Audience

Ensure your script is written in a way that is appropriate to the audience you are targeting. Your audience will be your most important critique.   You’ll want to be sure you match their language to target the right demographic. For instance, if your target audience is 20 – 30 years old young professionals, you want your script to reflect a young and modern feel so that your viewers are better able to connect with the message.

 

Do's and don'ts of corporate video production

Online marketing is becoming more and more popular each day as it several advantages through social media and other sites. If you scroll through your newsfeed you will notice that there are many brands using it to promote their products and services. Many companies are also moving towards video production for them to effectively reach more audience.

Whether your company is working with a video production company or you want to produce the video yourself, knowing the dos and don’ts before filming starts can help ensure that the outcome will properly showcase your story and will reach potential customers.

Below are some do’s and don’ts to keep in mind each time you wish to do corporate video production.

Do: Always consider the length of the video

Regardless of the subject of the corporate videos you’re producing, it’s highly recommended to decide on the right video length. If the video is too short, it will be hard to get across all the necessary information to ensure conversion. On the other hand, videos that are too long will have the risk of losing your audience’s interest before they reach the end.

Don’t: Do everything on your own

Corporate video production is not an easy task and it takes time when done right. If you don't want to take your marketing team away from their valuable tasks, you can always outsource the task to a video production company. This will still allow you to work closely on the video project. Just make sure you schedule regular check-ins so you can oversee all the video production as well as editing.

Do: Connect with your audience

No matter how great your story is if it's not relatable or entertaining, it will be hard to make an emotional connection with your audience. By having an emotional and deeper connection with your target audience, it will be easier to convince them to trust your brand or purchase your product. You can create a documentary to tell how a product has improved your customer’s life or help your viewers relate to your story. This way, your content will become more relatable.

Don’t: Oversell your product

Unless your viewer subscribed to watch a product demo video of your brand, they will less likely to sit through a video that is too salesy. Instead of overselling your product, use a thought leadership video to share your expertise on a certain topic. You only want to include your branding or link to your brand’s website at the end of the video.

Do: Write a compelling script

When creating a script, be sure to be specific with the message that you want to convey. It should be direct to the point and with one purpose because telling too many stories could confuse your viewers. They might also lose interest along the way and not finish watching the video. So be sure to only tell stories that will attract the interests of your viewers so as not to miss the opportunity of engaging them.

If your staff members are already swamped with tasks or do not have the skills to finish the task, there are always corporate video production companies who are willing to help you. One of the best companies in Singapore you can trust is Reelmedia Ptd Lte. We have years of experience in producing quality videos and helping businesses reach their digital marketing goals.