Video Production

 

Every minute, there are hundreds of videos being uploaded on YouTube. With this amount of content, you may be wondering why only a few videos are becoming viral. If you are a marketer or a business owner, you would definitely want your video to go viral.

There are many videos on YouTube that are not optimized to be viral and a lot of them don’t offer that much value to viewers.

As a marketer, how do you make your video interesting enough for people to watch? What ways can you convince your viewers to share your content with their friends on social media?

The key is to make the video more interesting is to make it remarkable.

Without this factor, your video will have zero views, zero shares, and zero likes. As a result, the video will not hit YouTube’s key metrics to call a video a success.

But how do you make a video remarkable? The answer to this is to hook your audience.

How to Hook Your Audience?

The attention span of human beings is even shorter than a goldfish. That’s why it’s very important to make the most of the first few seconds of your video not just to grab your viewers’ attention but to hold it. In fact, you only have 10, if not 5 seconds to hook your viewers.

This is because your audience expects these videos to get them interested, fast. If you’ve ever tried watching videos on YouTube, you’ve probably seen advertisers broadcast their ads on videos you want to watch. And you have to wait for 5 seconds before you can skip them.

As for other social media platforms like Facebook, videos autoplay and you also have a few seconds to hook your audience before they continue scrolling through their newsfeed. With a good hook, you get your audience interested quickly.

For a hook to be effective, you need to add something interesting at the very beginning of your video. It will help draw in viewers and maybe even convince them to share your video, share it to their friends, or buy your products. There’s no need to invest so much of your marketing budget to make a great video that’ll go viral. A lot of successful videos just follow certain techniques. Here are some of them to help you hit the bull’s eye in hooking your viewers to watch your entire video:

Be straight to the point

The moment your viewers hit the play button, the content in your video should be effective enough to grab their attention. If not, it will get lost in the busy crowd of the Internet. One of the easiest ways to boost watch time is to tell exactly to your audience what they are about to get from your video. Deliver your message quickly by placing it in one of the first frames. The tone of the video will also help you engage them. Make sure you are using a friendly and conversational tone to make your video more relatable. Combine these strategies with a solid storytelling content and you’ll surely be able to connect with your audience within just 5 seconds or less.

Use the right visuals

Video is starting to dominate social media. That is because research shows that 50% of consumers prefer seeing videos from brands. And knowing that your audience is easily distracted, you want to make sure that your video starts with effective and attention grabbing visuals. However, the work doesn’t end with grabbing their attention. You also have to keep the momentum by continuously using nice rhythm, effective visuals, and good pacing. You can use voiceovers, music, or text to make the content more effective and memorable.

 

Talk to Your Audience

Break the fourth wall and talk to your audience. By talking directly to your audience and using the word “You”, can help double viewership of your videos. According to YouTube, the mention of “you”, “your”, “yourselves” and “y’all” during the first 5 seconds of your video can increase views by up to 66%. It can even double viewership and increase retention rate. If you mention “you” twice, views can boost by up to 97%.

Tips on using Videos in Business Marketing

Creating a marketing video is already tough as it is. Using it to engage your audience makes it more challenging. The process of reaching your target audience is just as vital as planning how to create a video. This is why some companies hire video production companies to make sure each step of the process works seamlessly.

If you need help how to leverage your marketing video and use it to in small business marketing, below are some tips you might want to keep in mind.

Identify your goals

Just like any other tasks, it should all start with having a clear vision of what you want to achieve. Do you want to introduce a new brand or service to your audience? Are you planning to use the video to drive traffic to your website? Do you want to increase brand awareness? By setting your goals, you will have a clearer picture of how to take the next steps and eventually get the outcome that you want.

Know your target audience

Research about who your audience is to have an idea on how to target them. It's important that you know how they prefer to consume content and in which social media networks they spend their time while online. Learn whether they follow influencers or if they enjoy their social media accounts. These are just some of the factors that could greatly impact how you would create the video and where you would market it.

Learn from your previous marketing strategies

If you already have an existing video marketing strategy, look into it. Assess areas that you can improve its quality or gather data on how you can better promote it. If you don't have a previous video to inspect, try checking the work of your competitors. How can you improve their work? What will you change if it were your brand's video? Use it as a guide but don't plagiarize or copy its content.

Have a script that will engage and entertain your audience:

While planning your video, think of stories you can share to connect and engage with your audience. Be it an emotional or a funny video, choose a tone that you best think will help you share some of your company’s or client’s strongest stories.

Keep in mind that a corporate video takes a lot of effort and time to create so there is no reason to rush and spend company resources on a bad video. Find a way to connect your company’s message to the day-to-day problems or topics of your audience.

Offer something new

Viewers always appreciate it when brands offer something new. With the number of videos, they see on their newsfeed every single day, it's always worth sharing a content that makes them think, smile, or laugh. Plus, unique videos have better chances of trending and audience find it easier to remember them.

Be willing to spend on paid traffic

There are three forms of distribution that will help your audience find your video content. These forms include earned, paid, and owned media. While organic traffic is always an ideal way to be reached by your target audience, it wouldn’t hurt to spend a little for paid traffic. It will help you boost your chances of reaching more audience in just a few minutes or hours. It will still depend on you what ratio of your resources you are willing to dedicate to each form. Successful video campaigns usually have a mix of all three forms.

Plan how to distribute the video

It pays to have a plan on how you will distribute the video throughout different social media platforms. If your goal is to reach a broad number of audience, then consider paying some ads or promotions on YouTube or Facebook. It will also help to ask all of your staff to share the video to further spread the news about it.

Let Reelmedia Pte. Ltd. help you create a video that your target audience will surely love. Visit our website today for more information about our services. You may also call us at (65) 6527 2655 or (65) 9488 8669. Our professional and friendly staff will be more than to help turn your animation video ideas into results.
 

 

 

corporate video production company in Singapore

If you are a business owner, your goal may be for your brand to stand out from your competitors. Whether you’re new in the industry, selling a product or offering a service,  getting ahead of the pact can be a challenge for you. 

So how do you compete with other brands who have the same goals as you? How are you going to convince your audience that your content is more relevant and more worthy of their time? One of best marketing tools you can use that’s available at your disposal corporate videos.

Need more convincing? Here are 5 reasons corporate videos can be a powerful tool in your video marketing efforts:

Your target audience doesn’t know you

In digital marketing, it is important that your audience is fully aware of what your brand has to offer. If not, it will be hard to sell to them your product or service. Despite deliberately spelling it out in your product’s packaging or on your site, it is no guarantee that your audience will remember.

Some may still confuse your brand with that of others. If such is the case, you’d need something that can set you apart from the rest. Fortunately, this is where video marketing can come in handy. With explainer or corporate videos, you can easily and clearly convey what your product or service really is.

In addition, you can also use corporate or explainer videos to demonstrate how the product is used and how they can benefit from what you have to offer, among others.

Low customer traffic

Are you getting low traffic on your website? Do you wish to have more followers or likes on social media? Achieve those objectives by creating a solid video marketing strategy for your business. 

According to statistics, a marketing video can greatly increase online visibility of websites and can drive more engagement for the brand on social media. It can also be  used to emotionally connect to your target audience and convince them to visit your website or follow your social media profile. 

Your website is not ranking well online

User experience is important when it comes to search engine ranking. Therefore, you want to focus on it when working on your website. Give your audience a reason to visit  your page often by embedding videos on your homepage. 

Get their attention quickly by showing them an animation or explainer video with content that will let them easily grasp how your they can benefit from what you have to offer. This will help them connect with your brand more effectively and help them become more loyal.

Promoting a new product

It’s no secret that using social media channels is a great way to promote product engagement. Social media users love watching videos. In fact, studies show that about 92 percent of mobile video viewers will likely share videos with their online followers or friends. 

When this happens, your video engagement rate multiplies significantly. Moreover, explainer videos get the highest reach on social media sites such as Facebook or Instagram and they engage a huge percentage of audience reached.

If your staff members are already swamped with tasks or do not have the skills to finish your corporate videos, turn to Reelmedia Singapore. We have years of experience producing high quality videos and helping businesses reach their digital marketing goals. 

HOW WOULD YOU LIKE A FREE ANIMATION VIDEO WORTH $1,500

(Covid-19 Special Offer, limited to first 5 people/month)

Simply Invest in YouTube Video Marketing For only $499

Our team of talented animators, script writers and audio editors will be thrilled to work on your project. Each video is limited to 1 Minute, or 120 words in the script

Due to the Covid-19 lockdown affecting many businesses (we too in Reelmedia have been badly affected), we are offering a special deal for all businesses.

Instead of paying $1500 for a 1-minute animation video, we are offering it for FREE.

Yes, that's correct. Pay nothing, zero, zilch!
$0 for the Video.

Simply take the video that we produce for you, and invest it in Video Marketing.

Video Marketing to ensure you get views for your awesome video to generate you sales and revenue.
Our Video Marketing is focused on Youtube, to ensure your rank in Youtube and Google searches.

However, you have full ownership rights to promote your video on Facebook and other Social Media platforms.

VIDEO PRODUCTION PROCESS

  • Initial Consultation and Script
    By phone or by e-mail, we start with an initial consultation to better understand your needs. Our professional writers will then create a custom script for your whiteboard animation.
  • Storyboard
    Once the script is complete, our award winning artists will create a detailed storyboard describing the action we envision for each scene.
  • Voice Over Recording
    We then record the Voice Over : you will have the choice to select a Lady or Gentleman voice with an American, British or Aussie accent.
  • Final Video and Audio Editing Once the previous steps are completed, we move on to the final video production. The animation is delivered in full HD. The client owns 100% of the rights on the video.
  • Initial Consultation and Script
    By phone or by e-mail, we start with an initial consultation to better understand your needs. Our professional writers will then create a custom script for your whiteboard animation.
  • Storyboard
    Once the script is complete, our award winning artists will create a detailed storyboard describing the action we envision for each scene.
  • Voice Over Recording
    We then record the Voice Over : you will have the choice to select a Lady or Gentleman voice with an American, British or Aussie accent.
  • Final Video and Audio Editing
    Once the previous steps are completed, we move on to the final video production. The animation is delivered in full HD. The client owns 100% of the rights on the video.
Here's The Power Of Videos To Increase Your Business & Sales Profits
62% of consumers are more likely to have a negative perception of a brand that published a poor quality video
Businesses using video grow company revenue 49% faster year-over-year than organizations without video
Social videos generate 1200% more shares than text and images combined
Video drives over 157% increase in organic traffic from search engines compared to non-video traffic
74% of millennials find video and video reviews helpful when comparison shopping
40% of consumers state that video increases the chance they'll purchase a product on mobile
Video on a landing page can increase conversions by over 80%
70% of marketers claim video produces more conversions than any other content
4x as many consumers would rather watch a video about a product than read about it
Do You Really Need Video? 
If you're still not convinced that video is the future in marketing, promotions and social, keep reading...
Forbes Agency Council
Forbes Magazine, Forbes Online
"Video content promotes brand recall. Video marketing can boost your site’s SEO. Video marketing can help strengthen your brand message. Video content wants to go viral."
Vidyard
Leading Online Video Platform
"YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan."
Dreamgrow
Content Marketing & Social Media Information 
"Video can also lead directly to sales. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it. So better start crafting your exciting product videos now!"
Here are the 3 Video Styles You Can Choose From
For Your FREE 1-Minute Animated Video

Whiteboard Animation Sketch Video

Make your business GO VIRAL. Get a full custom made Whiteboard Animation for your business.

Engage your audience and attract new customers with a stunning explainer video with captions & motion graphics that will skyrocket your online presence.

A Whiteboard Animation is one of the most cost-effective GUERILLA MARKETING tools available online.

People are naturally curious and drawn to whiteboard sketch animation videos as they want to find out "what's next?" and follow along with the story.

Blackboard Animation Sketch Video

Similar to the Whiteboard Sketch video previously, we simply change the background to a blackboard and use the Chalk effect to animate your video.

This is effective if you are educating your viewer on the unique features & benefits of your product or service.

Check out the sample on the right by clicking on the laptop screen

Blackboard Animation Sketch Video

Similar to the Whiteboard Sketch video previously, we simply change the background to a blackboard and use the Chalk effect to animate your video.

This is effective if you are educating your viewer on the unique features & benefits of your product or service.

Check out the sample on the right by clicking on the laptop screen

Glass Screen Sketch Video

Similar to the Whiteboard Sketch video previously, we simply change the background to a glass screen with the effect of someone drawing the images in reverse, and the viewer watching it from the front of the glass.

Check out the sample on the left by clicking on the laptop screen

You Can Use Your Free Animation Video To Promote Your Business In These Ways
  • Affiliate Review Videos
  • Explainer Videos
  • JV Partner Videos
  • Special Offer Videos
  • Testimonial Videos
  • Real Estate Videos
  • Video Intros
  • Video Outros
  • Lead Generation Videos
  • Call To Action Videos
  • Tutorial Videos
  • Promotional Intros
  • Corporate Brand Videos
  • Lead Generation Videos
  • Sales Videos
And Many More Types of Videos...
How Much Is This Worth? 
Here's the breakdown of our video marketing package for $499. However, you are getting 300% more value
Video SEO Keyword Research
Video SEO Recommendations and Implementation to Youtube
Video Advertising on Youtube, first 1000 Real Views
Total REAL Value
$500
$500
$500
$1,500
  • Video SEO Keyword Research - $500
  • Video SEO Recommendations and Implementation to Youtube - $500
  • Video Advertising on Youtube, first 1000 Real Views - $500
  • Total REAL Value - $1,500

"I have worked with Edmund and the Reelmedia team on 8 video projects and each time it was always carried out professionally and timely. One of the best qualities is their ability to understand the topic at hand quickly and accurately.

The video prpduction team also has a great creative eye which helps bring ideas and thoughts into something catchy and digestible for the average viewer."

Ms. Ada Ho. Director, Marketing Planning & Operations, Asia Pacific EQUINIX

During Our Limited Time Launch, You'll Also Get
The Following Exclusive Bonuses!
Bonus #1 YouTube Marketing Made Easy

Complete Training Series to Marketing Success on YouTube

Section 1: Youtube Marketing Basics:
[1] What is YouTube All About?
[2] What YouTube Can Do For Your Business?
[3] Shocking YouTube Marketing Facts to Consider.

Section 2: Marketing on Youtube - Step by Step:
[4] Creating a YouTube Account.
[5] YouTube Walk Through.
[6] YouTube Channels.
[7] YouTube Creator Studio Walk Through.
[8] Start Advertising on YouTube. [9 Video Marketing Tips to Consider.

Section 3: Advanced YouTube Marketing Strategies
[10] YouTube Partner Program.
[11] Live Streaming with YouTube.
[12] Smart Ways to Get More Subscribers on YouTube.
[13] How to Make Money on YouTube with Affiliate Marketing.
[14] How to Get YouTube Videos Ranked.
[15] Using the YouTube Trending Feed for Market Research.
[16] YouTube for Developers.

Section 4: Additional Tips to consider:
[17] Do's and Don’ts.
[18] Premium Tools and Services to Consider.
[19] Shocking Case Studies.
[20] Frequently Asked Questions.

($197 value)
Bonus #2 YouTube Ads Made Easy

Complete Training Series to Marketing Success on YouTube

Section 1: Youtube Marketing Basics:
[1] What is YouTube All About?
[2] What YouTube Can Do For Your Business?
[3] Shocking YouTube Marketing Facts to Consider.

Section 2: Marketing on Youtube - Step by Step:
[4] Creating a YouTube Account.
[5] YouTube Walk Through.
[6] YouTube Channels.
[7] YouTube Creator Studio Walk Through.
[8] Start Advertising on YouTube.
[9] Video Marketing Tips to Consider.

Section 3: Advanced YouTube Marketing Strategies
[10] YouTube Partner Program.
[11] Live Streaming with YouTube.
[12] Smart Ways to Get More Subscribers on YouTube.
[13] How to Make Money on YouTube with Affiliate Marketing.
[14] How to Get YouTube Videos Ranked.
[15] Using the YouTube Trending Feed for Market Research.
[16] YouTube for Developers.

Section 4: Additional Tips to consider:
[17] Do's and Don’ts.
[18] Premium Tools and Services to Consider.
[19] Shocking Case Studies.
[20] Frequently Asked Questions.

($197 value)
Questions? We Have Answers...
  • Can You Write The Script For Me?
    Yes, our team are experts when it comes to video scripts. We integrate our years of experience in storytelling, sales copywriting and marketing to ensure your video script is punchy, captivating and to the point.All we need from you is to provide us the reference content (website, pdf files etc) and 5 main bullet points about your product or service that you wish to highlight in the video
  • What Voice Over Styles Can I Choose?
    You can choose either a male or female voice over talent. The accent is neutral American or British accents. The tonality and pacing can be adjusted based on your script and preference to convey the right emotion.We'll present to you our voice over talents once we start work on your video script.
  • I Need A Longer Video Than 1 Minute. Is That Possible?
    Yes, as there will be more work required in writing the script, creating the animation and motion graphics, and also paying the voice over artists for a longer recording, we'll have to charge extra for the video.A video between 1-2 minutes will be charged at $950.
  • Can You Write The Script For Me?
    Yes, our team are experts when it comes to video scripts. We integrate our years of experience in storytelling, sales copywriting and marketing to ensure your video script is punchy, captivating and to the point.All we need from you is to provide us the reference content (website, pdf files etc) and 5 main bullet points about your product or service that you wish to highlight in the video
  • What Voice Over Styles Can I Choose?
    You can choose either a male or female voice over talent. The accent is neutral American or British accents. The tonality and pacing can be adjusted based on your script and preference to convey the right emotion.We'll present to you our voice over talents once we start work on your video script.
  • I Need A Longer Video Than 1 Minute. Is That Possible?
    Yes, as there will be more work required in writing the script, creating the animation and motion graphics, and also paying the voice over artists for a longer recording, we'll have to charge extra for the video.A video between 1-2 minutes will be charged at $950.
  • Do I Have Full Ownership Rights To The Video?
    Yes, once the video is produced, we will send you the .mp4 video file in 1080p HD resolution for download via email. You have full ownership rights to the video, which means you can publish it online anywhere in your website, Youtube channel, Facebook or share it via social media without any restrictions.
  • What Is The Payment Mode?
    Payment will be 50% deposit upfront upon signing the Quotation and issuance of the Invoice. The balance 50% is payable upon completion of the video, before we commence the YouTube video marketing & SEO servicesAs demand is high, we can only accept 5 clients per month. This ensures we dedicate quality time and resources for each client.
  • What Is the Completion Time For Each Video?
    Once the script is finalized, we can complete each video within 2 weeks. Week 1 will be for the first draft of the video - this includes the animation, music and voice over recording. Week 2 is for minor edits and touch ups, with up to 3 rounds of edits allowed.
  • Do I Have Full Ownership Rights To The Video?
    Yes, once the video is produced, we will send you the .mp4 video file in 1080p HD resolution for download via email. You have full ownership rights to the video, which means you can publish it online anywhere in your website, Youtube channel, Facebook or share it via social media without any restrictions.
  • What Is The Payment Mode?
    Payment will be 50% deposit upfront upon signing the Quotation and issuance of the Invoice. The balance 50% is payable upon completion of the video, before we commence the YouTube video marketing & SEO servicesAs demand is high, we can only accept 5 clients per month. This ensures we dedicate quality time and resources for each client.
  • What Is the Completion Time For Each Video?
    Once the script is finalized, we can complete each video within 2 weeks. Week 1 will be for the first draft of the video - this includes the animation, music and voice over recording. Week 2 is for minor edits and touch ups, with up to 3 rounds of edits allowed.

GET IN TOUCH TODAY !

Free Animation Video

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Video Marketing

 

Are you thinking of creating videos to promote your business? Planning to create videos to promote your brand? If your answers are yes, then you have come to the right place. This article will help you understand how corporate videos can be your best promotional tool.

Video is known for its ability to boost search engine rankings. Considering the fact that Google now owns YouTube, this tool is an effective way to boost customer engagement. The only question is how do you go about making an effective video?

YouTube has over a billion users. That’s about one-third of all people on the Internet. Thus, you can just imagine the amount of traffic you will get on your website if you use the right strategies in making a video.

Most content marketers know that video content is becoming more and more popular. Cisco projects that global internet traffic from videos will make up 80% of all internet traffic by 2019. This is a pretty staggering statistic, but if you’re still asking yourself, “Is video marketing really an effective way to promote my business?” The answer is yes. Here are seven powerful benefits of using video content.

Here are other reasons why video is a good addition to your marketing arsenal:

Attract more customers:

Did you know that about 65% of video viewers watch over 3/4 of a video, which is significantly more than text-based content? Video content has been proven to attract more attention as compared to other forms of content. Right now, the state of content marketing is very competitive. Your audience is presented with an excessive amount of content on a daily basis. To compete, you want your video to be captivating for it to be more likely to be consumed. If you’re running out of ideas to produce, use a data-laden report and turn it into a video infographic. You can also create attention-grabbing video invites to promote events or convert case studies into video testimonials.

Demonstrations of products or service:

These days, many consumers prefer watching a video about a certain product as compared to reading about it. To promote a new brand, product, or service, try to create a video and then demonstrate how it works or how it can benefit your consumers. If you wish to make it a unique way to explain what you offer, an animated video can be a good option.

Better click-through rates:

If you have an existing email campaign, you’ve probably provided your audience with all of the important information they need. However, your open and click-through rates are still not impressive. Consider using video content to strengthen your email marketing strategies. In fact, just by using the word “video” in an email subject line will instantly boost open rates by up to 19% and click-through rates by 65%.

Mistakes to Avoid When Producing a Corporate Video Production

Because producing a corporate video can be time-consuming and expensive, you want to make sure things turn out as planned along the way. Although you cannot expect your first video to be flawless and viral, it helps to know the common mistakes you can avoid. If you are planning a corporate video production, here are some of the mistakes you want to avoid.

Not Knowing Your Target Audience

Your brand may have the best concept in the world, but if you don’t know who to address it to, it could get lost in the noise of the internet. Whether you are a newbie or expert in the video production, remember that your video will not appeal to all types of audience. If you are creating a campaign that is targeted to a certain type of audience, then your content, style, and messaging must be changed to attract each particular group. This can be a major mistake as different audiences are active on different types of platforms. This means that the platform on which you choose to share your video can greatly affect the style of the video too. For you to maximize the profit of your video content, you have to ensure that you have defined clearly who your target audience is, and make a video content that is ideal for different platforms.

Unclear Message

This common mistake should be avoided in any type of campaign. If your video has all the creative and top-notch visuals it needs, yet has a vague message on what you want your audience to do, it will only leave your viewers confused. While movies use cliff-hangers as an effective and unique way to send out a message it is a whole different story when using it in corporate or marketing videos. If you are going to use cliff-hangers, you want to make sure that your objective is already clear. This way, your audience still knows exactly what to do after watching your video

Skipping Equipment Checks

While having a vision of how you want your end result to look like is great, you don’t want to miss out on other steps of the process such as equipment checks. If you have in-house equipment, always make time to do a routine check and maintenance. On the other hand, if you are renting, be sure not to skip thorough tests and checks before you even leave the rental center. This way, you are sure that you can use the equipment and you will not be held liable if they are faulty. The last thing you want to happen is spending your precious production time fixing faulty equipment or looking for a replacement. Remember that rescheduling shoots can be costly and can even leave a bad impression on your team.

Not Having Post Production Plans

Video production work goes far more than just completing the editing part. You want to think about where you decide to share the video as it will be an important factor in the video’s success. The video distribution can make or break your marketing strategy. Therefore, it should be done even before you start rolling the camera. Depending on the platforms you choose, you may need a change in style and format. After deciding on where to best share your video, it is important to keep an eye on the performance of your video.

There are two important metrics you should track which includes view-count and share-rate. With this data, your brand's creators and marketers can analyze your content and gauge its effectiveness. Moreover, it brings insights on areas of improvements that they can do for your next campaign.

Not knowing the next steps

Aside from knowing how to distribute videos online and track their performance, brands should have the foresight of their campaigns. Video marketing should not be your only focus as it should be a part of a bigger marketing strategy. In today's technology, you have an endless option on how to do this. A follow-up campaign does not necessarily need to be another video. It could also be an infographic about the benefits of using your product or a billboard of your new endorser. Done right, video can be an effective way to boost the effectiveness of your digital marketing. However, if you do not ride on its success by creating a subsequent campaign, its success will fizzle out in no time.

With these tips and information in mind, keep in mind that it is very important to ensure your content has relevance to your target audience.

If your staff members are already swamped with tasks or do not have the skills to finish the task, there are always corporate video production companies who are willing to help you. One of the best companies in Singapore you can trust is Reelmedia Ptd Lte. We have years of experience in producing quality videos and helping businesses reach their digital marketing goals.

 

Some experts believe that part of Google’s search ranking algorithm takes into account the amount of time a visitor stays on a particular site.

For many, this is believed to be one of the primary reasons online videos have earned a massive following.

That being said, explainer videos in particular have also seen tremendous growth over the years, thanks to their effectiveness and affordability.

Apart from being considered excellent marketing tools, explainer videos have also been proven to help boost sales and conversions.

If you have not used explainer videos yet, we have listed down several reasons why you should.

For starters:

Explainer videos can help boost conversion rates.

A survey conducted by Video Rascal showed that 85 percent of people are more likely to purchase products with accompanying explainer videos.

Also, many business owners use explainer videos to keep track of the number of visitors that frequent their site.

In addition, while there is an option for businesses to count sales manually to determine the most popular products, explainer videos are instead used to easily gauge the products customers are most interested in.

The figure is determined using the number of views on each video.

Explainer videos can give customers a better understanding of the products / services you are offering.

Images and texts can be tricky since they can be interpreted in numerous ways.

With an explainer video however, you can clearly explain the basic functions as well as the usefulness of the products / services you are selling so your customers don’t have to resort to making their own interpretations.

As a result, you are able to connect with your customers better (current and potential) since they will have a better understanding of what your products / services can do and why they should choose it over the others.

Explainer videos can help increase product interest.

Nowadays, many brands are using social signals to spread word about their businesses.

In line with this, many make use of videos to capture the interest of their target audience.

This makes perfect sense since some studies indicate that as much as 70 percent of Internet users prefer watching videos online.

Explainer videos can help your site rank better in Google search.

Statistic wise, stale websites won’t fare well.

If your site has endless pages of images and block texts, it would most likely rank low in Google search.

A low rank can mean less exposure for your brand.

Also, if your site ranks low, it might put off customers who want to understand a particular product quickly and make a purchase on the spot.

Oftentimes, the average person will only need a minute to make a purchasing decision.

The good thing is explainer videos are not only effective in catching customer attention, they can also help them make quick purchasing decisions.

Explainer videos can help boost site traffic.

“Viral video” is a buzzword that’s been around since the early days of YouTube.

Viral videos are the kind that come out of nowhere but gets massive viewership in a short span of time.

Unfortunately, there’s no set formula as far as creating viral videos are concerned.

However, if you are able to produce explainer videos that will go viral, you can also expect your site traffic to go off the roof.

Some of the brands that have benefited from viral videos include:

  • Google Currents by Google (1.2 million views)
  • Apple iOS 5 by Apple (more than 2 million views)
  • Dove (more than 67 million views)
  • Old Spice (more than 42 million views)

Explainer videos can help your target audience retain information better.

Unknown to many, the average person only retains 10 percent of what they hear.

However, the average person retains as much as 50 percent of what they see.

These findings are based on the study conducted by Wharton Research Center.

How will these findings affect your business?

It can translate to an increase in word-of-mouth marketing for your brand.

Word-of-mouth is considered one of the most effective ways businesses get customers.

If your explainer video catches your customers’ fancy, they will not only understand and patronize your products, they might even share your video with their own network.

Explainer videos can help effectively liven up your pitch.

Admit it, paper pitches are boring!

Fortunately, using explainer videos are anything but.

Pamphlets and PowerPoint slides showing words and pie charts won’t go far if you are looking for better engagement.

A well thought of video with a solid script and engaging visuals on the other hand can easily capture the attention of the people you are targeting.

The power of explainer videos can also come in very handy if you are selling complicated products / services.

Explainer videos can help effectively grab the attention of the people you are targeting.

Let’s get one thing straight—traditional content can only go so far.

Unfortunately, in an attempt to generate more interest for the brand, many brands commit the common mistake of cramming flashy animations, colorful fonts, and images on their sites.

This technique can often lead to two things:

  1. It confuses the visitor.
  2. It significantly slows down the load time of the web pages.

Both scenarios can mean total disaster for your business.

Fortunately, you always have the option to take all of your cool and creative ideas and play them all out in a video.

It will not only keep the site looking clean, but more importantly, it can provide enough material to keep your viewers engaged.

 

 

 


Due to various changes in Google’s algorithm for search rankings, marketers are looking into different ways to increase amount of time visitors stay on their website. One option they considered to be effective is by having an explainer video on their sites. This type of video has noticeably boomed in the recent years and has shown great improvement in growing businesses. It has also become one of the best tools in marketing. Check out the list below for more of its advantages:

Explainer video can increase your business’ conversion rates:
In addition to the perks mentioned above, an explainer video can help business owners to keep tabs on how many visitors their sites are garnering each day. It can even show you who among these clients can become actual customers. You can also refer on video’s number of views to have an idea of what services or products your clients are interested in. In fact, based on Video Rascal’s study, 85% of your potential clients are more inclined to buy a product or avail a service after they have watched an explainer video.

Explainer videos can generate increased interest
Through social signals, businesses can spread the word about their products, services, or even branding. Creating images and videos does these social signals to attract the attention of target users. There’s even a study that shows that 70% of overall Internet users watch online videos. This is a huge market for companies who want to sell or offer products and services.

Make sure your audience understands your message.
While having well-written articles is important, there is still a chance that your audience will not interpret your message properly. With explainer videos, you can remove that chance since your audience will no longer be doing the guesswork to know what you are trying to tell them. Since the content is delivered visually and orally, viewers gain a better understanding of what the branding, product, or service is all about. It helps you connect better with your target audience by explaining why your service is beneficial to them. You can even use testimonials from other customers or clients to make the video more relatable.

Explainer video allows you to rank better in search engines
Having endless pages of articles with block text and graphs or images can overwhelm your viewers and scare them away. User experience is a huge factor in search engine ranking so you have to give your audience a reason to enjoy browsing your page. To get their attention immediately, you can start by showing them an explainer video with details that will allow them to easily grasp what your website is all about. You can use animation, add humor, feature a customer’s story, or include a short documentary to tell them more about you.

Explainer video can increase your web traffic
If you have been around in the digital marketing industry, you’ve probably heard of viral videos. It is a video that gets a large viewing from various types of audience in just a short amount of time. There is really no proper formula on what video s would go viral. Just make sure your video is unique, outstanding, and relatable so it has better chances of gaining popularity.

Explainer video helps audience retain information
An average person retains 50% of what they see. This means that with explainer video, it will be easy for them to remember your business branding, your tagline, and even your products or services. If the customer likes your video and your product, they’ll more likely share your video.

To create a video that has good chances of going viral, contact Reelmedia Pte. Ltd.

HOW WOULD YOU LIKE A FREE 1-MINUTE ANIMATION VIDEO WORTH $1,500?
(Covid-19 Special Offer, limited to first 5 people/month)

Simply Invest in YouTube Video Marketing
Pay only $499

Our team of talented animators, script writers and audio editors will be thrilled to work on your project.
Each video is limited to 1 Minute, or 120 words in the script.

Due to the Covid-19 lockdown affecting many businesses (we too in Reelmedia have been badly affected)

we are offering a special deal for all businesses.


Instead of paying $1500 for a 1-minute animation video, we are offering it for FREE.
Yes, that's correct. Pay nothing, zero, zilch!

$0 for the Video.

Simply take the video that we produce for you, and invest it in Video Marketing.
Video Marketing to ensure you get views for your awesome video to generate you sales and revenue.

Our Video Marketing is focussed on Youtube, to ensure your rank in Youtube and Google searches.
However, you have full ownership rights to promote your video on Facebook and other Social Media platforms.

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Our 4K & HD Stock Video Backgrounds and Footage Works With These Solutions and More...
You Need Better Videos to Attract and Engage Your Visitors...
and Stop Them from Leaving
62% of consumers are more likely to have a negative perception of a brand that published a poor quality video
Businesses using video grow company revenue 49% faster year-over-year than organizations without video
Social videos generate 1200% more shares than text and images combined
Video drives over 157% increase in organic traffic from search engines compared to non-video traffic
74% of millennials find video and video reviews helpful when comparison shopping
40% of consumers state that video increases the chance they'll purchase a product on mobile
Video on a landing page can increase conversions by over 80%
70% of marketers claim video produces more conversions than any other content
4x as many consumers would rather watch a video about a product than read about it
Do You Really Need Video? 
If you're still not convinced that video is the future in marketing, promotions and social, keep reading...
Forbes Agency Council
Forbes Magazine, Forbes Online
"Video content promotes brand recall. Video marketing can boost your site’s SEO. Video marketing can help strengthen your brand message. Video content wants to go viral."
Vidyard
Leading Online Video Platform
"YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan."
Dreamgrow
Content Marketing & Social Media Information 
"Video can also lead directly to sales. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it. So better start crafting your exciting product videos now!"
Supercharge Your Videos to the Top with 4K & HD
YouTube Rewards quality

Banklinko.com analyzed 1.3 million YouTube videos to better understand how YouTube’s search engine works.

One of the key indicators identified is that HD videos dominate YouTube’s search results. 68.2% of videos on the first page of YouTube are in HD or better.

And it's estimated that only 25% of videos on YouTube are available in HD or better.

4K Before Your Competition

According to the YouTube Engineering and Developers Blog 2016 post "A look into YouTube’s video file anatomy", only 26% of videos being uploaded are in HD and under 1% of videos being uploaded are in 4K ( actually only 0.32% )

The opportunity to leapfrog your competition on YouTube is ripe and the tools you need to achieve this are in your grasp for a crazy-low one time investment.

Viewers Are Looking For 4K

Google Trends show that YouTube searches including the term "4K" have increased over 250% in the last 18 months.

Combined with the extremely low quantity of 4K videos being uploaded, you can quickly realize that the time to take advantage of this is now.

And Lifetime Stock Video makes it possible for less.

Full Membership Site

Your Lifetime Stock Video purchase includes lifetime access to our Stock Video site.  Unlike other low cost graphics / videos / audio specials, this isn't a "firesale" or "collection" - we don't give you a 100 GB dump of unsearchable assets with crazy names like tsv0001.mov - tsv1000.mov.  Your purchase won't gather dust on your hard drive.

We provide you with 24x7 unlimited access to our site where you can preview every video and browse or keyword / tag search for videos you want to use.

You Can Use Lifetime Stock Videos in
Any of These Different Types of Videos..
  • Affiliate Review Videos
  • Explainer Videos
  • JV Partner Videos
  • Special Offer Videos
  • Testimonial Videos
  • Real Estate Videos
  • Video Intros
  • Video Outros
  • Lead Generation Videos
  • Call To Action Videos
  • Tutorial Videos
  • Promotional Intros
  • Corporate Brand Videos
  • Lead Generation Videos
  • Sales Videos
And Many More Types of Videos...
Guaranteed To Work With Your Software & Tools
(any software or tool where you load or upload video)

We understand that some software and tools cannot handle 4K videos and HD videos right now.

On top of that, we need to consider online tools where users upload their video backgrounds and footage (and a 4K video can easily top 100 MB)

Our team has painstakingly resized all 4K videos into 6 size from 3840x2160 all the way down to 426x240 so you can continue to use your existing software & tools with no extra work.

We also provide all HD videos in 4 sizes from 1920x1080 down to 426x240.

How Much Is This Worth? 
Stock Video has always been crazy expensive. Shutterstock charges $199 for 4K footage and $79 for HD footage.
To purchase our library of 4K and HD footage and backgrounds at Shutterstock would cost $139,000.
500 HD Videos ( 500 x $79 )
250 4K Videos ( 250 x $199 )
250 4K Footage ( 250 x $199 )
1,000 4K & HD Videos & Footage
$39,500
$49,750
$49,750
$139,000
Plus 75 New 4K Videos Every Month 
For the next 2 years we will add 75 new monthly 4K Videos to the Lifetime Stock Video membership cite. 1,800 new 4K Videos over the next 2 years. This would cost $14,925 at Shutterstock every month. A total Shutterstock cost of $358,200 over 24 months.
75 4k Videos & Footage ( 75 x $199 )
Every month for 2 years
1,800 4K Videos & Footage
$14,925
x 24 months
$358,200
30-Day / 100 Download
100% Money Back Guarantee

Purchase Lifetime Stock Video today in complete confidence, because the risk is all on us.

For 30-days from purchase Lifetime Stock Video is offering a 'no-hassle, no questions' guarantee (provided you have not downloaded 100 or more individual files.)

In the unlikely event you decide that Lifetime Stock Video is not for you, simply contact our support desk for a complete refund of your payment.

See How Lifetime Stock Video Compares
Current stock video providers have always charged per video. And royalty free stock video background and footage pricing is crazy. Up to $199 per video. 
One 4K Video at iStock/Getty Images
One 4K video at Pond 5

One 4K Video at Shutterstock
1,000 4K & HD Videos & Footage at Lifetime Stock Video (launch special)
Plus 75 4K Videos/mo. for 24 months
$170.00
$149.00
$199.00
$37.00/mo.
$43.95 one-time

$0.00/mo.
Lifetime Stock Video CRUSHES The Competition
Let's Compare
1,000 videos plus 75 new 4K videos monthly at Lifetime Stock Video vs. 3 videos 1 new 4K video monthly at iStock/Pond5/ShutterStock
Lifetime Stock Video
1,000 4K & HD Videos
including
250 4K Video Footage
250 4K Video Backgrounds
500 HD Video Backgrounds
plus
75 New 4K Videos Every Month
For 24 Months
(1,800 New 4K Videos)
$43.95 One Time Payment
(total 2,800 4K & HD videos)
iStock / Pond5 / ShutterStock
Three 4K & HD Videos
Including
One 4K Video Footage
One 4K Video Background
One HD Video Background
plus
One New 4K Video Every Month
For 24 Months
(24 New 4K Videos)
$3,973 - $5,323
(total 27 4K & HD videos)
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Limited Time Offer
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During Our Limited Time Launch, You'll Also Get
The Following Exclusive Bonuses!
Bonus #1
100 Extra 
HD Video Backgrounds
For A Limited Time, We're Including An Additional 100 HD Video Backgrounds
The cost to buy 100 HD video backgrounds at Shutterstock, Pond5 or iStock would be between $4,900 and $14,900.

We're including this bonus 100 HD video background bundle to our early bird purchasers at no additional cost.

($4,900 value)
Bonus #2
YouTube Marketing Made Easy
Complete Training Series to Marketing Success on YouTube
Section 1: Youtube Marketing Basics:
[1] What is YouTube All About?
[2] What YouTube Can Do For Your Business?
[3] Shocking YouTube Marketing Facts to Consider.

Section 2: Marketing on Youtube - Step by Step:
[4] Creating a YouTube Account.
[5] YouTube Walk Through.
[6] YouTube Channels.
[7] YouTube Creator Studio Walk Through.
[8] Start Advertising on YouTube.
[9 Video Marketing Tips to Consider.

Section 3: Advanced YouTube Marketing Strategies:
[10] YouTube Partner Program.
[11] Live Streaming with YouTube.
[12] Smart Ways to Get More Subscribers on YouTube.
[13] How to Make Money on YouTube with Affiliate Marketing.
[14] How to Get YouTube Videos Ranked.
[15] Using the YouTube Trending Feed for Market Research.
[16] YouTube for Developers.

Section 4: Additional Tips to consider:
[17] Do's and Don’ts.
[18] Premium Tools and Services to Consider.
[19] Shocking Case Studies.
[20] Frequently Asked Questions.

($197 value)
Bonus #3
YouTube Ads Made Easy
Boost Your Traffic Generation Efforts & Get the Most Out of YouTube Advertising for Your Business
Section 1: Introduction
[1] What is YouTube Advertising?
[2] Why you should use YouTube Ads for your Business.

Section 2: YouTube and Your Business
[3] Knowing your Business
[4] Setting up YouTube for your Business.
[5] Linking your YouTube Channel to your AdWords Account.
[6] Creating your Video for Advertising with YouTube.

Section 3: Creation Time
[7] Creating your Campaign.
[8] Creating the Ad Group and Ad.
[9] Managing Your Video Ad Campaign.

Section 4: Advanced Techniques
[10] Campaigns, Ad Groups and Content Exclusions.
[11] Call-To-Action Overlays.
[12] Remarketing.
[13] Additional YouTube Ads Tricks.

Section 5: Additional Tips
[14] 10 Do's To Consider For YouTube Advertising Success.
[15] 10 Don’ts To Avoid For YouTube Advertising Success.
[16] Premium YouTube Advertising Tools and Services.
[17] Shocking YouTube Advertising Case Studies.

($197 value)
Bonus #4
Social Media Income
This 36 Video Training Shows How to Profit From The Most Popular Social Media Platforms
YouTube "How To" Topics:
[1] Start A YouTube Channel For Your Business
[2] Reach Your Target Audience - Optimizing YouTube SEO
[3] Make Viral Video For Ultimate Business Branding
[4] Use Featured Videos To Increase Views And Subscribers
[5] Use YouTube Live To Convert Prospects Into Clients
[6] Use YouTube Ads For High Conversions

30 More "How To" Topics on Facebook, Instagram, LinkedIn and Pinterest including:
Utilize Facebook Live as a sales funnel
Generate more leads after your Facebook Live broadcast
Use Facebook ads to market your online business
optimize Facebook ads using Facebook insights
reach thousands of followers with Facebook fan page
turn your Facebook profile into an authority figure
utilize LinkedIn to grow vast business connections
customize LinkedIn messaging to expand network
optimize Instagram photos to increase viewership
hold Instagram contests to gain fame and exposure
use Pinterest to get targeted traffic and customers
gain more views with Pinterest rich pin
and 18 more...

($297 value)
Bonus #5
Editing Video for Free & Web Video Production for Non-Professionals Bundle
Web Video Production for The Rest of Us and Learn How to Edit Videos for Free
Web Video Production for Non-Professional Topics:
[1] The Equipment and Hardware You’ll Need
[2] How to “Improvise” - Video Production Without Hardware
[3] Software – Specialist programs that are worth the money
[4] Planning and Pre-Production – key to smooth studio time
[5] Your Type of Video – creative choices, physical limits, etc.
[6] Storyboarding – what the video will look like
[7] Creating a Script – Train your ear to listen & talk, not read & write
[8] Filming & Production – “Inside” secrets for getting It right
[9] How to Read Professionally From a Script
[10] Some Tips for Using a Camera – not just “point & shoot”
[11] Creating Your Set – inside the frame is what matters
[12] Editing – final product is what people see… nothing else
[13] Using Editing Software – Step-by-step guides & shortcuts
[14] Openers, Music, Logos, Titles and Lower Thirds.

Editing Video for Free:
[1] Introducing the free YouTube Editor
[2] Adjust the length of your video
[3] Add a watermark to your video
[4] Inserting an image into your video
[5] inserting audio and music into your video
[6] how to do professional transitions
[7] Secrets to a successful title page
[8] publishing your freely edited video

($194 value)
Bonus #6
100 Royalty Free Music Tracks
For A Limited Time, We're Including 100 Royalty Free Music Tracks
High Quality Royalty Free Music Tracks like these cost anywhere between $18 - $28 on Audio Jungle.

We're including this bonus 100 Royalty Free Music Tracks bundle to our early bird purchasers at no additional cost.

($1,800 value)
Just Added - Bonus #7
Designer / Developer Rights
For The First Time - We're Including Designer / Developer Rights At No Additional Cost
Now you can use any of our 4K and HD Royalty Free Stock Videos in your clients projects and clients videos. Including commercial projects.

You're welcome to charge clients whatever price you like to include Lifetime Stock Videos in their projects. (Please see all rights explained in the FAQ below.)

We're including bonus Designer / Developer Rights to our early bird purchasers at no additional cost.

($997 value)
Signup Now for These Exclusive Bonuses
100 Extra HD Video Backgrounds
YouTube Marketing Made Easy
YouTube Ads Made Easy
Social Media Income
Video Production / Editing Video Free
100 Royalty Free Audio Clips
Bonus Designer / Developer Rights
Total Early Bird Bonus Package

$4,900.00
$197.00
$197.00
$297.00
$194.00
$1,800.00
$997.00
$8,582.00
Get Started
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  • 1,000 4K & HD Royalty Free Stock Videos including
  • 250 4K Video Backgrounds, 250 4K Video Footage
    and 500 HD Video Backgrounds
  • 75 New 4K Videos Monthly
  • (For 24 mo. = 1,800 New 4K Videos)
  • Over $8,500 in Real Value Bonuses including
  • 100 Extra HD Videos, 100 Royalty Free Music Tracks, YouTube Ads Made Easy
  • YouTube Marketing Made Easy, Video Editing For Free and Social Media Income
  • Can Use for Own Projects & Own Videos
  • Bonus Just Added: Can Use for Client Projects & Client Videos
  • 94%OFF

  • Get Lifetime Stock Video for Just $37.00/month
Lifetime Stock Video
Questions? We Have Answers...
Can I Sell These Videos?
No. Although we have included designer / developer rights as an early bird bonus, you cannot sell these videos directly.

You can use these videos in your own work and you include these videos into a bigger project for clients. A couple of examples include a video carousel on a webpage or a sales video for a client. Another example would be if you created video intros or outros using our backgrounds - you would be able to sell those.

If you're not sure of your designer / developer rights, just ask our support team and we will be sure to let you know.

Can I Purchase Reseller Rights or Distribution Rights?
No. We don't offer reseller rights or distribution rights for Lifetime Stock Videos for many reasons, including de-valuing the content.

Generally when a product offers resale rights, there are a handful of resellers that release the content for a very low price which hurts all resellers. We don't play that game.

Do You Have A Reseller Program?
Yes. We do offer a reseller program where you can sell access to Lifetime Stock Videos to your clients and others. We handle all account delivery, technical support and even manage the huge hosting/bandwidth fees of storing our library (over 900 GB) of 4K and HD videos.

This program is available only to Lifetime Stock Video members and will be offered to you after you join.

 Will These Videos Work With {scriptname}?
Yes. Lifetime Stock Videos will work with any software, service or toolo that allows you to load / upload videos.

Our team has spent hundreds of hours resizing all 4K videos into 6 size from 3840x2160 all the way down to 426x240 so you can continue to use your existing software & tools with no extra work.

We've done the same tedious work on all HD videos - offered in 4 sizes from 1920x1080 down to 426x240 so you don't need to resize videos on your own time and money.

What Happens After 24 Months?
Your purchase today includes 24 months of updates.

After 24 months, you keep your Membership Access to Lifetime Stock Videos and Access to 2,800 4K and HD videos - including the 1,000 videos from today as well as the 24 months of 75 New 4K videos (1,800 New 4K videos.)

In 2019 if you'd like to continue growing your Lifetime Stock Videos Library you can renew your membership and we'll even "lock-in" todays pricing
(24 months of 75 4K video updates for todays price.)

This optional upgrade in 24 months is not a requirement to continue accessing any purchase. The 1,000 4K and HD videos that come with your membership today and the 1,800 4K videos over the next 24 months will continue to  be available for to use.

in    0
YouTube Flow animation video

With today’s technology, animation video have become readily available to many businesses regardless of their budget at hand. The technology’s advancement has allowed business owners to produce quality videos without the need of a huge studio or access to broadcast channels.

If you still need more convincing as to why you need an animation video in your online marketing strategy, here are the top reasons to help you decide:

First – animated video can increase your conversion rate

In a recent study by Unbounce, animated video can increase a business’ conversion rate up to 20%. That’s why a lot of companies prefer this type of online marketing strategy to increase their profit or to attract more potential clients. Moreover, 64%- 85% of the people who visited your website are more likely to avail your product or services after watching a video. Having a video on your website’s landing page will saves the potential clients some time from reading through your website. Statistics show that in an average, consumers will stay for about 2 minutes. This means that in a short amount of time and by using a powerful mix of pictures, text, and motion, you have a chance to grab your audience’s attention.

Second - animated video can improve your SEO

Since Google is the owner of YouTube, embedding a video on your website gives you a 53x higher chances of landing on Google’s front-page search result. Adding keyword tags in your YouTube video can also help improve your SEO.

Third - video sharing helps in click through rates

Did you know that viral video marketing campaigns can increase click through rates by 750%? According to research, 68% of people watching online videos will eventually share the video links onto their friends.

Fourth - animation video saves you time and effort in advertising

Aside from increasing your click through rates, this also means less work for you since other people will do the sharing and advertisement for your business. In addition, you can also use the video offline by adding it in your presentations. During meetings, you can present your videos and it can help you explain and promote your products and services better.

In one of University of Minnesota’s research, they have found that 43% of the audience will be persuaded by the speaker if they see visual representations of what’s being discussed. This is especially if you are discussing figures or topics that tend to be lead into dull discussions. You can make your presentation more engaging by having visuals.

Fifth - animation video decreases bounce rate

Your website will less likely to receive bounce rates with an interesting animation video. Remember that your audience will leave your website in as little as 6 seconds if they find your website dull and boring. Aside from the fun factor that a video can bring, it also presents the professionalism and reliability of the company. This encourages people to entrust their time to do business with you.

If you need help on how you should plan your next animation video, waste no time and contact Reelmedia.

The ALS Ice Bucket Challenge—or as many social media users know it, the #ALSIceBucketChallenge—is everywhere. It might be annoying for some, but it’s working.

Thanks to the hundreds of celebrity videos, and the million-plus less well-known ones, the ALS Ice Bucket Challenge has helped raise more than $23 million in donations, as the ALS Association stated.

ice-bucket-challenge-forbes-620x544

The ALS Ice Bucket Challenge, sparked by patient Pete Frates, caught on with Boston-area athletes and spread rapidly across the past few weeks. It relies on a simple dare: You have 24 hours to videotape yourself being drenched by a bucket of ice water, or donate $100 to ALS research. (In many cases, participants do both.) Then keep the cycle going by daring others to do the same thing.

The #ALSIceBucketChallenge topped that tweet total in about an hour on Monday afternoon. The ALS Association and its chapters collectively raised about $64 million last year. But in the past three weeks, the organization has seen more than a 1100% increase in year-over-year donations — all attributable to the challenge.

According to media reports, people have shared more than 1.2 million videos on Facebook showing the challenge between June 1 and Aug. 13. Twitter estimates that the Challenge has been discussed in more than 2.2 million tweets. Gaining visibility for any cause is increasingly difficult in today's media-saturated age, which makes the success of the Ice Bucket Challenge all the more remarkable.

It also speaks to the growing clout of social media as way to solicit donations, particularly from younger people. Only 6% of Upworthy posts have reached 100,000 views, and only 0.42% have surpassed 1 million, according to the viral content experts at Upworthy. Virality is hard. But content marketers can look to examples like the ALS challenge to create and promote content that their audience will appreciate.

So, the final lesson for marketers is this: The trick isn't to copy or mimic a great campaign; it's to learn from it and incorporate the lessons into future ideas. The #icebucketchallenge is fun, it's for a good cause, it has perfect timing, it doesn't feel corporate, and it's new.

If you are ready to create your own campaign to increase your visibility, use the new video marketing trend in the market now and work with the professionals to increase your visibility and grow your business. For great deals on video production, contact us now!

video production company in Singapore

As of 2017, a whopping 74% of all web traffic is attributed to videos. Impressive, right? Considering its massive clout, you’d assume all businesses are taking advantage of all the benefits video has to offer. 

Surprisingly, at least 31% of brands and businesses have yet to add videos in their marketing arsenal. Why? Because they believe many of the video myths they come across!

Video Marketing: Myths and Facts

To ensure you don’t miss out on all the amazing benefits video has to offer, we’ll discuss some of the most common video marketing myths and the truths behind them:

Myth #1: Video marketing is too expensive

Definitely not true! If anything, video marketing can be quite affordable. After all, corporate and marketing videos don’t necessarily have to be grand projects with special effects and famous celebrities. Most of the time, they are not and they don’t have to be.

Just ensure you know what you want and you have a clear vision of how you want your videos to come out. Once you have that key factor figured out, look for a video production company that can help you deliver your vision within your budget.

Myth #2: You need to be tech-savvy to produce awesome videos

Nothing can be farther from the truth! In fact, you don’t even necessarily have to do it. Nowadays, you can easily find topnotch video production companies with just a few clicks of the mouse.

Don’t let your lack of technical know-how stop you from giving video marketing a go. As long as you have a trusted video production company working for you, you can rest assured you’ll be able to present a video that truly delivers.

Myth #3: Videos are useless unless they go viral

Sure, it would be awesome if your videos go viral. But do they necessarily have to go viral before they can be considered a success? Definitely not!

We’ve all seen those viral videos on YouTube. Of course, it would be great to have millions of people watch your videos and see your content. However, that’s something that’s really beyond your control.

What you should focus on is creating a video that truly embodies what your brand or business is all about. When it comes to marketing videos, conversions matter more than views. 

Even if you have a viral video, it won’t do much for your conversions if it’s only viewed by people you are not targeting. You are better off having lower views as long as they are highly targeted ones!

Myth #5: Nobody will be able to find my videos

Given that you optimise your videos accordingly, you can rest assured it will find its way to your target audience. Remember that YouTube is now the second largest search engine in the world after Google. 

Understandably, YouTube attracts millions of viewers each day and some of those viewers are looking for the kind of content you have to offer. In fact, many Internet users reveal they would rather watch an explainer video than read an article about it!

Myth #6: Videos are not versatile

It’s common for business owners and entrepreneurs to think that videos are only good for lead generation and nothing else. That’s one huge misconception! The truth is videos are considered one of the most versatile marketing channels available. 

You can use your videos to:

  • Educate your target audience
  • Establish trust and authority
  • Build an email list
  • Share tips and tricks of the trade

Myth #7 You won’t be able to track your ROI with videos

Tracking ROI is considered a must for any marketing campaign. While YouTube will only provide the basics (number of views), you should not let that stop you from producing videos for your business or brand.

The trick is to use a video enablement platform so you will have access to all the information you need. Some of the things you can capture include:

  • The amount of time people spent watching your video
  • Which parts they rewatched
  • Which parts they skipped
  • What they did after watching your video

Those are just some of the data that can help you track your video’s ROI. Not only that, those data can help you fine-tune future videos to ensure they will generate a better response. 

Myth #8 You have to be at pro at writing video scripts

This is one of the many fears brands have about making videos. However, this should not be a concern as this is something you can easily delegate! If you already have a vision in mind but you don’t know how to deliver it accordingly, this is something your video marketing company can easily take on!

Just let them know what you want and they can create the perfect script that will effectively deliver the message you want to convey. The idea is to just let your chosen video production company know what your vision is and ask them how they can help you make it happen.

What are You Waiting For?

If you are not using video marketing right now, you should be! There is absolutely no reason to wait as you are only delaying your success. Let go of those misconceptions and get in touch with us. We can help you bring your vision to life and it would only be a matter of time until you enjoy the success you are looking for!