Undoubtedly, conventional marketing concepts are no longer as effective as before and some brands that are using digital marketing may be missing out on strategies that can accelerate growth even further. 

Nowadays, people scrolling through Facebook, Instagram, TikTok, and other social media platforms are constantly targeted by posts paid for by advertisers. In addition, more and more image ads are being shown daily due to the massive increase of businesses taking their marketing efforts online.

As more businesses turn to social media platforms to market their products and services, the more challenging it has become for brands to capture (and keep) the attention of the people they are targeting. 

However, there are 3 powerful reasons for brands to do video marketing on social media. Let’s explore all 3 in this article.

It can help capture attention quicker

Let’s face it, countless advertisers compete for attention online. That being said, using images as a creative won’t often no longer suffice. It is important to remember that there’s an infinite number of content out there that most just skims through images they see. 

The same is not true when it comes to corporate videos, explainer videos, or any videos you’ll produce for your brand. This might not be common knowledge but videos have been known to hold people’s attention 5 times more than just stills.

In line with this, brands should work on attracting people’s attention the first split second so they would stop scrolling and pay attention to what you are putting out there. On Facebook, the average user spends only 1.3 seconds on each post that pops up on their feeds.

To capture people’s attention, highlight the most captivating elements in the first few seconds of your video. You can do this by choosing attention-grabbing video thumbnails and incorporating brand identity as early as possible.

While seemingly basic, the techniques mentioned above are something many brands often overlook. If anything, the goal should always be to offer something that truly stands out while keeping messaging and branding consistent.

It can help optimise ad spend

Nowadays, video marketing is considered by most brands as one of the most cost-effective ways to market online. Investing in video marketing is also seen as one of the strategies that will offer the most bang for your buck. 

Some brands only shell out as low as one-tenth of a cent for each qualified video view. Compared to other options like commercials, advertising on social media is without doubt more practical and affordable.

It can help retarget viewers by viewing thresholds

Here’s one golden nugget for those who are doing video campaigns on social media platforms like Facebook. The platform gives advertisers the ability to retarget the exact video viewers based on the duration users watched the content.

Since this is integrated in the Facebook Ads Manager platform, it also makes it possible for brands to retarget users without the need to install cookies on a website. While seemingly trivial, this is actually a huge thing for advertisers.

Not only will it allow brands to initially show ads to those who have watched a piece of their video content, they can also repeat and show other videos to those who have watched the previous ones they’ve shared.

Soon as users have watched at least 10 seconds of the videos published, brands can then gauge if they are qualified and ready to be targeted through direct response advertising. 

Once prospective clients have engaged with more than one video the brand offers, it would be safe to assume they are all warmed up, open to getting to know the brand more, and can be offered one time and limited time offers.

So there you have it—3 powerful reasons to do video marketing on social media this 2020. If you’re ready to take the plunge and need professional help, get in touch with us. We can help get your video marketing efforts on the right track!

 

video production in Singapore

The onset of the COVID-19 pandemic has caused governments to curtail business activities while cautioning citizens to stay at home as much as possible. As businesses scramble to adapt to the new normal, they are also forced to adjust their marketing plans to cater to a vastly different customer behaviour.

While many people find the current economic climate uncertain, many chose to continue their marketing efforts or they might find themselves struggling a few months later or when everything stabilises. Fortunately, even if your business has to make do with a leaner marketing budget, they can always rely on video marketing to deliver the kind of results they are looking for.

How to Make Video Marketing Work for You

If you are like most businesses, you’re probably wondering if you’ll have the funds to invest in video marketing at this point in time. If anything, the answer is a resounding yes. You have to remember that the business environment has changed dramatically and some marketing channels are no longer an option, at least for the time being.

Case in point: many businesses allocate as much as 30 to 40 percent of their marketing budgets attending conventions and trade shows. Since extensive travelling and mass gathering are restricted at the moment, it would make perfect sense to redistribute your marketing funds to other marketing channels. This is where video marketing comes in.

To enjoy the full benefits video marketing has to offer, keep in mind the following basics:

Replace trade shows with videos

Missing trade shows does not mean you should also miss out on the opportunity to connect with old and new customers. In lieu of trade shows, consider hosting an online version of the event. Start by creating and sharing powerful keynote speeches as videos. If this is something you’ll need help with, consider investing in the services of trusted video production companies as money well spent.

Stay in touch with customers

Since most people are staying at home, they most likely won’t find your silence golden. That being said, it would be wise to find ways to remind customers that your brand exists. If you’re like most businesses, it is also likely that you’re experiencing issues with suppliers and distribution channels. In line with this, it would be a great idea to create a video explaining why you can’t provide the same level of service they expect from you.

Other things you might want to share with your customers include:

  • How important the safety of both employees and customers are to you and how hard you’re working to ensure it stays a priority
  • Any changes that might impact any scheduled events or planned operations your brand has scheduled
  • Details of a flexible cancellation or refund policy to ensure the continued convenience of your customers

Keep prospects and customers engaged

With most people currently in the lookout for worthwhile video content to consume online, brands have responded by getting quite creative with their videos. For instance, gyms and fitness centers have been creating and sharing at-home workout videos while restaurants have been sharing cooking ideas online.

Lego responded by increasing the number of educational videos they’re sharing online in the effort to help millions of parents who are dealing with the challenges of home schooling. To make your videos engaging and powerful, selling your products or services does not always have to be the primary goal. You can also use your videos to connect with your target audience better and let them know you have their utmost good in mind.

Final Thoughts

Decades prior, many businesses once considered video marketing a luxury only the titans in the industry can afford. Thankfully, that is no longer the case nowadays. If anything, video marketing has become quite accessible, and yes, even affordable. In fact, a HubSpot survey revealed at least 92 percent of marketers consider videos as an integral part of their marketing strategy. 

Eventually, the world will be able to transcend this global crisis. When that time comes, you’ll most likely get a chance to do trade shows and conferences again. By then, it won’t be wise to consider placing your video marketing efforts on the back burner. If anything, video marketing is the only platform that will continue to produce the consistent results you are looking for many years to come. Now that’s one marketing channel truly worth investing in!

 

 

Whenever people post videos on Facebook or YouTube, they often ask themselves, “is it viral yet?” Releasing viral videos should not be the primary goal of your video marketing Singapore campaign. 

However, it seems that the term has exploded on the Internet. Many marketers have been hearing about viral videos and how a video can have a billion viewers in a span of a few days. 

As much as we want to have our next video to become viral, this however is not an easy feat to achieve. 

At Reelmedia, we follow the best practices to ensure that our video marketing Singapore campaign hits our objectives and will be able to steer our social media efforts forward. 

Here are some of our tips on how to create a more compelling, awe-inspiring, and actionable video marketing campaign.

Focus on the story and not the sale.

Successful videos or videos with more engagements from viewers are not geared towards sales because this is very annoying to customers. The video should be centered around a story and not on the sale. This same rule applies to content, so why not on video as well? Focus on the value you give to your audience.

Use the power of emotions--an appealing video opens up the viewers’ needs and hidden desires. If you are unsure if you’ll lose leads this way, then make use of a strategic and relevant call to action at the end of your video that will fit your video’s message.

Make the best 10 seconds of your video feature.

Your window of catching your viewer’s attention is 10 seconds or less. Most viewers would turn away from a video within 10 seconds or less so your next successful video should be short and to the point. It has to have an impact in the beginning. You need to get the gist of the story and manage expectations from the outset. 

You can start sparking your viewers attention by asking them questions and using teasers to get their attention instantly.

Make sure you are able to convey the value and answer their questions as to “why should I watch it?” 

Inject humour in your video.

Boring videos won’t get people to finish the whole presentation. However, in most corporate companies, having a funny video can be a big challenge and can be awkward. 

Think about this, when you watch a movie, what part stays in your mind or what videos do you want to watch? Of course we would want to be entertained, amused, and if possible, laugh. We want to feel enlightened and want a video that will leave us amused.

The main takeaway is not to feel pressured or constrained by your previous industry’s marketing tactics and do not try to emulate your competitors that have a stiffer tone and boring script. You need to stand out and come up with a funny and light-hearted video.

Optimise your video for SEO—tag it well!

There are many tactics that you can use to make sure the videos you have gets found easily in searches especially in search engines. The first thing you need to do to get the maximum SEO value out of your video is to have it hosted in your own domain. 

Another thing is to make your video easy to embed for sharing to increase the likelihood of getting inbound marketing links. Check also the video sitemaps. 

Since we want the video to be optimised for SEO, then make sure the descriptions are filled. This will allow Google’s search spiders to make sense of your video and be able to pick up the video’s content. So ensure that the video is tagged accordingly with relevant keywords and has a good description.

It’s all about educating your audience. 

Are you aware that about 65% of the audience learn via visuals? Educating your audience through videos is more effective and they can easily retain the information compared to just reading content. 

But the great thing with education is, it can be taught in different forms. The bottom line is to teach your audience how to use your product or service or perhaps share useful tips on how to make the most of it.

Or how about make use of the video through webinars? There are so many approaches to get an effective video marketing Singapore campaign for your brand. The trick here is to find your unique selling proposition, your unique voice, and the type of approach you have to get your video more effective.

If you want to launch a successful video marketing campaign invest in the expert help of Reelmedia Ltd. We have years of experience helping businesses successfully reach their digital marketing goals!

corporate video production company in Singapore

Did you know that animated explainer videos are a great tool to attract visitors to your site and tell them about the great benefits and amazing features of your service or products? 

Are you aware that using explainer videos can really push your brand or business up and get you positive results? Let’s find out why explainer videos is a great way to get your message out to your potential clients.

A recent research was conducted by the Nielsen Research Training and Consulting Group stating that the average user spends about 10-20 seconds on a site if there is no compelling reason to stay longer. The first 10 seconds are very critical for giving the user this reason to stay by clearly setting out your brand's value proposition.

With only a short period of time, you really cannot rely on content and graphic always just to attract your audience's attention. If you are unique from the rest of your competitors, say you offer a unique product or service, then show it to the world. Most of your audience do not have time or desire to research further why they need your offer.

Why Is An Explainer Video Works Better?

Let's tackle this psychologically.

FACT: 20% of people remember the information they read and 10% remember what they heard.

FACT: Internet readers pay close attention to information that is in the form of images.

FACT: Visual information is processed 60,000 times faster compared to text.

So, based on the facts above, you now understand that text and audio are not as effective as non-verbal communication and when it comes to influence, it is not as strong.

Having an animated explainer video is more effective in clearly articulating your service or product, plus the information retention of the viewers is much higher than just reading texts. It also takes less time to digest more information using videos than reading.

Besides, animated explainer videos do not just involve visual communication but also audio which can significantly enhance one’s perception. So, what can it do to your online marketing campaign? Well, as a digital marketing company and a video creation specialist here at Reelmedia, it offers a lot of benefits. 

Here are the statistics from Wyzowl's video marketing statistics last 2018, where they surveyed 570 unique respondents last December of 2017.

* 99% of businesses that used videos continued till 2018

* 85% of businesses use video as a crucial part of their marketing strategy

* 82% of businesses spend more on video marketing in 2018

* 78% of businesses stated that videos give them a positive ROI

Here is the video effectiveness for business development:

* 97% of marketers claimed that video has helped increased the user understanding about their service or products

* 75% claimed it helped increase their sales

* 47% claimed that video helped reduce their support queries

* 76% claimed that it increased their traffic

* 80% of the marketers say that it lessened the bounce rate and increased the average visit duration on their website

The data showed that video indeed helped push up their marketing efforts and bring more positive results compared to just texts and images.

So, if you want your brand to have a stronger presence, you should try video marketing, may it be explainer videos, commercial type videos, or corporate videos. To make it powerful, you have to be clear about your message and what you want people to know about your products or services. 

If you need expert help with your video marketing efforts, get in touch with us. We would be more than happy to create videos that can help you achieve your business objectives!

corporate video production in Singapore

Videos are ruling the digital marketing world today. It is not a surprise to see businesses and even individuals using videos to promote their products and services. According to a study conducted by Cisco in 2016, videos accounted for approximately 70% of the Internet traffic. It is also forecasted to rise up to 82% by 2021.

Videos offer a wide variety of content types so marketers need to be very careful with how they identify their audience’s needs. This is important so they’ll be able to effectively identify the right video format to use.

But how can one determine which type of corporate videos will be effective? A good strategy is to concentrate on the buyer’s journey. What does this mean for you? Well, this simply means that you use a specific video that caters to the different stages of the buying process and the user’s informational needs.

Want to know more? Then read on.

What is Buyer’s Journey and Why Is It Important?

This is the entire process that a customer goes through from the moment they become aware of their problem or need until the time they decide to purchase a product or service.

So how does this work? In a nutshell, this is how it works:

The Awareness Stage: The target audience will realize that he/she has a potential problem, which needs to be solved.

The Consideration Stage: This is when your target audience starts to do their research on a solution to their problem, then evaluates their options before coming up with a solution.

The Decision Stage: This is the part where the target audience decides from which company or brand they  will purchase a product or service that will solve their problem.

So, what is it for marketers and businesses? It is very crucial to identify the target audience’s needs in order to provide their target with the right content to make a greater impact and be able to lead them through the sales funnel.

The best strategic option is through corporate videos and content to nurture the target audience with the information they need to grab their attention. If this strategic plan is used wisely, it will boost a company’s sales as they can increase the conversion rates by an estimated 80%.

Let’s analyse further the types of corporate videos that will work better in each stage of the buyer’s journey to help boost engagement through the process.

Awareness Stage

This stage is the starting point of the sales journey. This will be an opportunity to answer their questions and be able to guide them while you position your brand as a reference in the subject.

Remember, you only have one chance to grab your audience’s attention and get them to engage to continue with your brand. Ensure that your content is on the right track and of high quality.

Ideal Video Formats

Educational Videos

These are videos designed to educate your audience about certain subjects and at the same time bring brand awareness and help position your company or brand as an expert.

Commercial Videos

Short videos that are created to attract people into the sales funnel using a fun and engaging storytelling technique. These are extremely effective in gaining visibility with paid ads, be able to increase brand awareness, and drive traffic to the website.

Social Media Videos

These are videos that are made by considering each network’s practices and values to help optimise the content to the social media platform that you wish to advertise on. With social media, you will have more active users and high engagement rates.

Consideration Stage

This is the part where you need to educate your target audience about the solutions to their specific needs. This is to help the audience in their research by showing them the optimal solution to their problems.

Ideal Video Formats

Explainer Videos

This should explain products or services in a short and friendly way. This should start with a certain pain point and then explain how that product or service can solve it. This is usually found on the website’s home pages and landing pages because this is an easy hook to catch your target audience’s attention.

This is where you can explain an idea in a few seconds, deliver the most fitting information for their stage on their journey. You can use YouTube’s ad campaigns, Facebook, Twitter, and other social networks due to its structure and shortness. Keep it lower than 2 minutes.

Webinars

This is a web-based video presentation. The main goal for this is to educate and bring awareness to the audience in a thorough manner and in a friendly and human way. This is usually led by an influencer or expert in a specific subject matter.

How-To’s

These are videos that offer the target audience helpful guidance in a fun and entertaining way. Goal is still to educate potential clients on certain areas whether it is a service or product.

Decision Stage

Now that the target audience are aware of their problem and found a satisfying solution, so this is the stage that decide.  The decision stage is where you build trust with your brand so they will decide to purchase from you.

Ideal Video Formats

Customer Testimonial

Most buyers decide on purchasing a product if they see, read, or hear a testimonial from an existing customer or client. The best video to get your potential customer to decide is via client testimonial because these are very powerful.

FAQs

This is to provide relevant information about common inquiries on the product or service to clear up any doubts your potential buyer may have. These are great for lead nurturing. This is another way to build brand trust to your target audience.

Company Story Videos

These are the “About Us” to present the brand, the mission and vision that your brand stands for. This is to humanise a company and make it more personal.

Product Videos

Show the best features of a product or service. Make sure it is entertaining but brief. This also allows the company to build trust about your company’s product or service.

Overall, it is crucial to understand all the steps that a buyer goes through before purchasing a product or service so that you can provide the right video content to create a bigger impact. But do not forget to provide high quality corporate videos not just a very good video content.

 

 

 

corporate video production company in SingaporeAny successful corporate video production company would know that coming up with successful marketing plans for their clients is not easy. For starters, they have to get to know your industry and your target market. 

Seasoned video production companies like Reelmedia understands how the consumer thinks. In order to have a successful campaign, companies have to think like the consumers.

It isn’t enough to have an amazing video, you need to also have an impactful message for the audience.

Building a Video Marketing Strategy for Your Business

Traditional businesses are now taking the Internet by storm. The internet has paved the way for businesses to get a wider reach. But how do you make an effective marketing strategy? 

They say a picture paints a thousand words but what more if you try video as part of your marketing campaign? Try to ask any average marketer about their video marketing tactics and you’ll probably get a shrug.

Mind you, every marketer knows that videos are crucial. After all, people nowadays spend one-third of their time watching video content online. When there are viewers there are ad contents as well. 

According to Wyzowl’s Video Marketing Statistics 2018 Survey, 81% of businesses in the US use video as a marketing tool and 81% of the viewers who watched these videos were either convinced to buy a product or service just by watching the video of a brand company.

Now that you know the importance of corporate video marketing for your business, how can you launch a successful video marketing campaign that will bring in more engagements and more results?

Understanding Your Audience and Setting Campaign Goals

In order to be successful with any campaigns, you need to start with your research. Find out your target audience, what type of content tends to generate better engagements, and find out what channels they would likely stay on. 

There is no point creating a very good quality video content and have it played on a channel or website that your target audience doesn’t visit.

Another thing you need to consider is finding out what goals are you trying to reach with a specific video marketing campaign. Is it to drive awareness, sales, traffic, or all of the three? To make a more compelling corporate video marketing campaign through connecting with your customers, use the right tone of voice and message to reach them. 

It is important to spend time gathering consumer insights before setting out to create and launch your video marketing campaigns because these insights will guide you as to the type of corporate video you need to produce and how much you will be shelling out for production.

Stay on the Brand and Spread Your Message Across 

You might think that video is not part of marketing but this is the most powerful type of marketing and this is also a way for you to do a brand refresh. Keep in mind that your audience, who might be surprised with your content would still know who and what is speaking to them. 

According to several studies conducted, companies who are consistent with their branding are estimated to be 20% more successful than those that don’t. 

If your video is on YouTube or a social media channel, then take advantage of that by linking your site or a landing page with a clear, on-brand creative, and messaging that is unified on all your channels or platforms. Consistency is key for your brand and with any successful marketing campaigns.

Ensure that Your Video Budget is Sensible 

There are marketers that make mistakes thinking that shelling out a ton of money into a video campaign is assured a huge success. On the contrary, not paying enough on a good video campaign can hurt a brand’s image. Low-quality videos won’t be able to make a good impression and will not do a good job of delivering the message you want to impart.

When writing the video content, you need to keep your campaign goals in mind and spend the budget well. Consider producing short videos especially for known social channels like Snapchat, Instagram, and Twitter. 

Just make sure to keep your brand always in mind through all your messages and videos. It’s effective to create a video with a captivating story.

It also helps to connect or use influencers–these don’t have to be celebrities but they can be industry experts, YouTube celebrities, and those who have a large audience to reach. Just make sure though that the influencer you want to use represents the company.

You might be wondering how to reach out to these influencers? Start by checking their social media profiles, their reputation, and topics that they feature in their own channels. The key is to always keep in mind that you want to bring value to your brand.

Optimise Your Videos and Target for Each Channel 

The goal when optimising videos is to get as much engagement as possible, have a higher chance of getting viewed, and become easy for the search engines to pick. Most social media channels prefer short videos so it is advisable to put your message as succinctly and clearly as possible. 

On another note, a person’s attention span is short, so you need to make sure that you capture their interest in the first 10 seconds of your video.

Test and Measure the Success of the Campaign 

A/B testing will help you figure out what elements in your campaign are working or not.  Perhaps it is not the visuals of the video or its creative that captured the attention but the message so doing a split test is recommended.

There are 5 ways a marketer can measure the success of a campaign: 

Engagement Rate

This measures the interaction that someone has with your video. Note the time spent on the video and if they watched the video in its entirety or if they just watched portions of it. This should give you an idea of the quality of your message, creativity, and the duration of the video.

View Count

This is how many times a video has been watched but mind you, this varies across the different channels.

Play Rate

This is the number of visitors who actually click the play button to watch the video. 

Social Sharing

This is the measurement of the number of times the video has been shared by people on social media channels.

Comments and Feedback

This is not actually a metric but this is really important for any campaign to pay attention to.

These tips can help you gauge the success of your video marketing campaigns. However, the last piece of your video marketing is the video retargeting. This can help make sure that you can connect the video ads to your shoppers.

 

 

 

 

 

corporate video production company in Singapore

If you are a business owner, your goal may be for your brand to stand out from your competitors. Whether you’re new in the industry, selling a product or offering a service,  getting ahead of the pact can be a challenge for you. 

So how do you compete with other brands who have the same goals as you? How are you going to convince your audience that your content is more relevant and more worthy of their time? One of best marketing tools you can use that’s available at your disposal corporate videos.

Need more convincing? Here are 5 reasons corporate videos can be a powerful tool in your video marketing efforts:

Your target audience doesn’t know you

In digital marketing, it is important that your audience is fully aware of what your brand has to offer. If not, it will be hard to sell to them your product or service. Despite deliberately spelling it out in your product’s packaging or on your site, it is no guarantee that your audience will remember.

Some may still confuse your brand with that of others. If such is the case, you’d need something that can set you apart from the rest. Fortunately, this is where video marketing can come in handy. With explainer or corporate videos, you can easily and clearly convey what your product or service really is.

In addition, you can also use corporate or explainer videos to demonstrate how the product is used and how they can benefit from what you have to offer, among others.

Low customer traffic

Are you getting low traffic on your website? Do you wish to have more followers or likes on social media? Achieve those objectives by creating a solid video marketing strategy for your business. 

According to statistics, a marketing video can greatly increase online visibility of websites and can drive more engagement for the brand on social media. It can also be  used to emotionally connect to your target audience and convince them to visit your website or follow your social media profile. 

Your website is not ranking well online

User experience is important when it comes to search engine ranking. Therefore, you want to focus on it when working on your website. Give your audience a reason to visit  your page often by embedding videos on your homepage. 

Get their attention quickly by showing them an animation or explainer video with content that will let them easily grasp how your they can benefit from what you have to offer. This will help them connect with your brand more effectively and help them become more loyal.

Promoting a new product

It’s no secret that using social media channels is a great way to promote product engagement. Social media users love watching videos. In fact, studies show that about 92 percent of mobile video viewers will likely share videos with their online followers or friends. 

When this happens, your video engagement rate multiplies significantly. Moreover, explainer videos get the highest reach on social media sites such as Facebook or Instagram and they engage a huge percentage of audience reached.

If your staff members are already swamped with tasks or do not have the skills to finish your corporate videos, turn to Reelmedia Singapore. We have years of experience producing high quality videos and helping businesses reach their digital marketing goals. 

corporate video production company in Singapore

Business exposure can help your business reach more customers. To achieve said objective, the help of a seasoned corporate video production company can come in handy.

When social media platforms were first introduced, many took the opportunity to open accounts since they know that they can use it to broaden their reach significantly. Through the use of social media, videos can now help attract the attention of both existing and potential buyers. 

What’s more is social media makes it easy for you to direct your social media visitors to your website so they can find out more about your brand or the product or service you are offering. Another option is to use explainer videos or animation videos to deliver a message, introduce a new product, or present a new service. 

In addition, corporate video production can bring webcasts, which can be also used to keep customers on your website for longer period of time. This might not be common knowledge but as soon as a visitor gets on your site, it will take them less than 5 seconds to decide whether they want to stay or not. 

During this window of time, you can use the videos to effectively target vision and audio sensory stimuli to encourage your audience to keep browsing and stay longer. This will not only improve your your SEO efforts, it can also give your brand a great competitive advantage. 

Other remarkable ways video can help your brand include:

It Can Help Build Customer Trust

These days, corporate videos function more than just additional content on your website. With so many social media platforms now available, videos can also be used to get word out about your brand on various social media platforms. With a great online presence, it’s much easier for you to connect, engage, and establish trust with your target audience.

It Can Help with Employee Training

Many brands nowadays are already using videos to build and expand their customer base. However, videos can actually do so much more. In fact, it can also be highly beneficial for your employees. 

That being said, many companies nowadays are already using videos as training materials for their employees. Through videos, it will be a lot easier for employees to understand what the training is all about and what its purpose is.

It Can Help Improve Your Website Ranking

Through videos, you can dramatically increase the time visitors spend on your site. The longer visitors will stay on your site, the better as it will not only help your online marketing efforts, it can also help increase trust.

What’s even impressive is the longer visitors stay on your site, the better it is for your website ranking. Unknown to many, it can actually signal search engines like Bing and Google that your site has good content to offer. Research shows that you’re 53x more likely to show up on Google’s first search page if a video is embedded on your website. 

To Connect More with Viewers 

People love to spend their time watching videos on their social media accounts. In fact, Hyperfine Media revealed that 1/3 of online activity now is being spent watching videos. In addition, many social media users prefer videos because they are entertaining and easier to consume.

If you need help with video production, Reelmedia Pte. Ltd. can be your best ally. We are known in Singapore for delivering quality video production solutions and we have been helping businesses reach their digital marketing goals for many years now!

corporate video production in Singapore

Fact: there are a lot of videos being uploaded online on a daily basis. In this competitive world, you want your video to stand out. If your video does not stand out to your target audience, they will most likely look for a better alternative. When this happens, your video could get lost in the noise of the internet.

If you want to succeed in video marketing, you have to produce a video valuable content. For starters, it should have a helpful and relevant information, quality production, and unique presentation for it to be worthy of views.

Remember that the more time you add in your video, the more challenging it becomes to convince the viewers to sit through it. These factors make it even more challenging to win in this competitive industry. 

So the question is how can you produce a compelling video that your target audience will watch in its entirety? The following tips can help you achieve said objective:

Invest in the quality of the video

This step doesn’t necessarily mean buying expensive gadgets to create a video. What this actually means is you need to also put in the required time and effort to make your video a roaring success.

Also, ensure you do some research so you’ll have a crystal clear idea of what can best catch (and keep) the attention of your target audience. When needed, don’t shy away from conducting a survey so you’ll know exactly the kind of content your target audience craves.

Create a thorough plan

With good and thorough planning, you’ll have a much higher chance of enjoying the results you are looking to achieve. In line with this, consider it a good idea to prepare accordingly. 

Do your research, create a robust storyboard, and make sure you write a compelling script. Having a thorough plan in place is important as it can help you gauge if you are on the right track as you move from one step to another of the video production process.

Don’t do it on your own

Have a team of able staff help you out. Figure out who among your employees are skilled in video production or video editing. If you can’t find anyone that’s adept enough, no need to fret. You can always invest in expert help. Once you enjoy all the benefits video marketing offers, you can easily see that it’s money well spent.

Have high standards

Time and budget constraints are no excuse to present your audience with a second rate content. Always uphold high standards when it comes to creating your videos. Keep in mind that your videos can represent your brand so make sure you are creating a favourable impression at all times.

If you are considering video marketing and would like to invest in expert help, get in touch with Reelmedia Ptd Lte. We have years of experience producing topnotch videos and we have helped countless businesses reach their digital marketing goals!

Many brands now rely heavily on video marketing. While using videos to promote a brand is not exactly new, there are key factors to take into account nowadays when creating videos. Case in point: unlike before, there are several social media platforms now available where you can post your videos.

So how do you create a video marketing strategy that can help you maximise and enjoy all the benefits this amazing marketing tool has to offer? Start with the following:

Use user-generated content

While marketers are great storytellers, customers can be more effective in convincing others to buy a product or avail of a service. By showcasing how your brand can help solve pain points, user-generated content or UGC is considered more powerful than conventional marketing videos.

Get your hands on some valuable user-generated content by encouraging and asking your customers and fans to make one for you. You can also encourage them by hosting contests, giveaways, or other activities that can incentivise their participation.

Another effective option would be to ask them to take videos, photos, or share content on their social media accounts about how they use your product or service or what they love about it. 

Undoubtedly, UGC is far more convincing that traditional video advertising. What makes it even better is the videos can be easily shared through social media platforms, landing pages, and even marketing emails.

Have a clear message

Video are perceived by many as some sort of departure from traditional marketing. Others also see it as a way to test out a branding refresh. However, for the videos to be very effective, it is crucial that the target audience knows and clearly understands whatever message it is that you’re trying to convey.

In a study by McKinsey and Company, it was revealed that companies with consistent branding are 20% more successful than those without. For instance, if your videos are on YouTube or on other social media channels, they should link to your site or a landing page, with clear, on-brand messaging that’s unified across all channels. 

If the viewers see that your video marketing communications are different from what they are seeing on Facebook, others can perceive it as a poor reflection of your brand. As a result, it could hurt your campaign rather than help.

Have your videos optimised 

Depending on the platforms you decide to launch your campaigns on, you will need to see to it that your videos are optimised for it to get as much engagement as possible. For example, posting shorter videos on Facebook is considered more ideal.

You also need to upload videos directly to the Facebook channel and add captions. For YouTube, you need to wait about two weeks after your video launches before making any tweaks.

Optimising videos for Twitter means finding the balance between fine-tuned targeting–from interest to keywords to device–and not over targeting to make sure you can easily track which campaign is performing best.

If you need help with video production, Reelmedia Pte. Ltd. is your go-to! We are known in Singapore for delivering quality video production solutions. Let us know how we can be of help!