Reasons Why You Need Video Marketing for Your Business

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The conventional types of advertising such as using newspapers, posters, and flyers, are starting to become obsolete. Online marketing like content marketing and video marketing have already taken over. Today, more and more businesses are starting to follow this new trend as it reaches more audience and is practically cheaper. Be it a small or a huge enterprise, online marketing has become an important part of any business. It helps companies interact their target audience and build awareness of the brand, products or services. Through social media sites, people can spend as many hours as they want to watch videos online and it would be a missed opportunity for your business to ignore this huge market. So if you need more convincing as to why video marketing in Singapore is important, check out some of the reasons below.

Better chances of reaching your target audeince
Did you know that a total of 72 hours of video are actively being posted on the YouTube site in one minute? So by the time you have finished reading this paragraph more and more videos are up for view consumption. As mentioned above, social media users spend millions of hours watching video content in just one day. Moreover, since people pay attention to videos, video marketing generate more leads and better conversion as compared to any other forms of marketing. These should be more than enough reasons to convince you to join in and start your own video marketing strategy.

Better search engine rank
Google owns YouTube, and together they are two of the biggest search engines of our generation. This means that with a video you will have better chances of ranking in any of these search engine sites. So start making a YouTube page to market your business and to reach your target audience.

Don’t get behind the competition
Since video marketing is so popular you competitors may already have a great video marketing idea up on their sleeves or may be they have are already planning to join the bandwagon for better ROI. So be proactive and have an edge over your competitors. Think of a unique and catchy way you can connect with your audience through video marketing and start working on it.

Improve brand awareness
When making a marketing plan, most businesses’ goals are to have a better business visibility as well as brand awareness. And with videos, you have a great way to achieve these goals. People prefer watching videos than reading texts so you have better chances that clients will pay your site a visit and eventually purchase your product after watching your company’s video. If you’ve aced your marketing plan and have produced an interesting video, there is a great possibility that your video will go viral and have more views online that you have expected.

Improve chances of delighting your audience
Every opportunity you can interact with your audience is good for your business entity. If your video is so effective that it has sparked conversations between potential clients online then your team deserves a pat on the back. This is an indication that you are on doing the right thing as long as the connection between the clients and your company is positive.

Do you need more details about video marketing can help you? Contact Reelmedia Pte. Ltd. for any video production questions you may have. Their friendly staff will be more than happy to assist you.

How to Find a Reliable Video Production Company

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If you have a superior product that your company would like to effectively market, then you need to hire a reliable video production company to help you accomplish the task. Below are some insider tips on how you can find a production team that will create a cost-efficient video for your business.

1. Research online
Take advantage of the Internet to find a video production company that your business deserves. Make sure their website shows proof of their great business ethics and samples of actual videos they were hired to create. Check if these videos pass your company’s standards before you even make an inquiry. Once you’ve already chosen the company you prefer, look for online reviews about them. You may also check online mentions about their business using Facebook or Twitter. This way, you can be confident that the company is really known in the industry for delivering quality service.

2. Ask for recommendations
If you could not find what you are looking for online, you may also ask for recommendations from your friends. You might know a friend or a former colleague who works in the advertising or marketing industry. Better ask for their advice regarding companies who know how to produce great videos. Look for vendors who have years of experience in the industry as they will have an eye for some details that you might miss. They will also give suggestions on how you can improve your videos, especially if this is your first time to do one.

3. Get quotations from different companies
Make sure you are getting the right pricing for the type of service you are expecting by asking for estimates from different companies. This is a great way to see to it that your project is priced right. It will also help you manage finances, especially if you only have limited budget to pull through a tough project. Based on the quality of their previous video projects and pricing, the company that offers the best value is the one you have to choose.

4. Look for their previous project
Do you already have a video production name in mind but you’re not quite sure if you should hire them? Then you need more proof of what their team can do. Visit a production company’s social media sites like Facebook page where you can see their client’s reviews and ratings about their company. You might also see samples of their most recent works. Social media sites are a good avenue to see if their recent projects since you have an idea of what kind of service they will deliver or what types of equipment or even skills they’ll bring to your shoot.

5. Consider your audience
Be it a testimonial video or a short documentary, remember that your video will represent your company so it has to bring a positive impact no matter who the viewer is. Potential and existing clients who see your video will immediately form an opinion about your business. In short, it will affect people’s perception of your brand, and what could be more important than building an impressive reputation before even meeting your clients, right? So before you hire a video production company, consider what attracts your target audience and what elements are important to them so you can be certain that these things reflects on the video you will be creating.

Are you looking for a company who can ace your video production requirements? Be sure to contact Reelmedia Pte. Ltd. for quality video production service that you can always trust.

Techniques and Guidelines in Producing Awesome Videos

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There’s a lot you can do with a corporate video. You can either use it to introduce your branding, promote a new product, or endorse a new line of business. Whether you are after a 30-second advertisement about a new service or an entire hour of introducing your business’ project, producing a creative video production is always a unique and effective way to deliver your story. Want to know the techniques you can use to better transmit your message to your audience through videos? Find out the guidelines by reading the next paragraphs below:

1. Start by understanding who are audience is or are
Before anything else, you need to understand whom you are doing this video production for. Is it for your business partners, for your new hires, or for your target clients? We all know that your ads will not appeal to every type of audience you may think of so you need to know their persona and be as specific as possible. Be sure that your message is well defined and is tailored to the problems of your viewers.

2. Make an impressive script
Keep in mind that all great things start on paper first, be it a video production, a building, or a movie. So during video production, treat your script as the blueprint or plan of the end results. The story inside it should describe every visual and audio element, just like when architects plan a building’s blueprint. This blueprint should resonate your message to your viewers and should clearly depict what you would like to see once the video is done. Spend as many hours as needed to produce an efficient script so you wouldn’t have to waste hours and budget doing edits or retakes.

Moreover, marketing videos are ideally shorter so if you can produce one that is less than a minute or two that will be more effective. Make it clear and catchy so you can easily grab attention of your target audience. Don’t squeeze in a lot of information about your product or business and consider it as a summary of what you want to say. Every second of the video should be worth your viewers’ time so save all the detailed information on your blogs or web pages.

3. Engage your audience
Unlike other marketing tactics, videos make it easier for business owners to persuade their audience. Just target the right audience, engage them, and you are on your to leading them to be one of your followers or customers. If they share your videos, they also help as one of your promoters. It offers a unique experience to your audience since it engages them orally and visually.

4. Focus on your audience
Establish a good relationship with your audience so you can reap the benefit of gaining their trust. Remember that at first, viewers are only watching videos for no other reason than to solve their own problems so you have to give them a reason to give you their support or help.

5. Properly distribute the video
Once the video is done, you can upload it to your personal website, your client’s website, company’s YouTube page, Facebook page, and other social media sites. You can also play the video at trade shows or seminars. By having a well-distributed video, it will be easier for you to reach you target audience.

Do you want to produce engaging, easy to watch, and engaging videos? Look no further than Reelmedia Pte. Ltd for video production services that you can trust! Visit their website for further details.

Five Tips for Making a Better Corporate Video

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For starters, companies use corporate videos for business to business (B2B) purposes, for product promotions, training, and advertising. It has recently become a great marketing strategy, helping companies to easily reach their target audience. So how can one create an effective corporate video that your audience would love to watch or even share? How can you maintain the level of professionalism while entertaining your audience? For more details, check out these tips on creating more cost-efficient corporate videos.

Understand the process
If this is your first time to make a video, make sure you have an idea how it works. Spend some time to do some research about the process from the pre-production up to the post-production practices. You or someone from the team can manage the production once the camera starts rolling to ensure everything goes as planned. Assign someone who is trained and experienced in this kind of project is important because you will need a lot of good talents to ensure the success of this video production. Doing so, you can be confident that your money and time is going to the efforts into producing a good quality video.

Make it short and simple
It is not a secret that viewers have a short attention span. That’s why the challenge in creating corporate videos is not just to catch the attention of its audience but to hold it. Keep your audience engaged into watching your video until you have already delivered your message to them. Ideally, videos only have 8 seconds to grab attention before people decide to scroll down on their news feed or move on to another website. We all know that is not a lot of time, especially if you are just introducing your brand to the public. Therefore, you need to a good punch right and deliver an effective message right in the beginning of your video.

Be creative
Try something innovative and unique like animation or explainer videos to create your corporate video. Unlike the common testimonials or live videos, animation is still considered as a newly explored tool in the corporate work. By the end of the video, your target audience should wither want to know more about you or do business with your company. Your video has to be effective to the point that your clients would be back to your page for more.

Have great visuals
All the visuals you will be using in the video should complement the value of the information you are trying to convey. To gather ideas, you may look for inspiration from your favorite music videos, films, or advertisements. Or perhaps watch the not so good videos and see how you can solve the problem of improving it, and then apply it to your video production.

Cheaper can be better
Got limited budget for your upcoming video shoot? Good thing cheaper videos can still be better. Just be creative and resourceful so that you can pull through even if you only have limited budget. Ask for help from your staff members and you might be surprised to see how passionate they are when it comes to creating videos or sharing unique ideas. You may also ask for recommendations for affordable corporate video production team who can still be creative while working within your means.

Do you need any help with creating an effective video production? Don’t think twice and get in touch with one of Reelmedia Pte. Ltd’s knowledgeable staff members. You may also check out their website for more details about their video production services.

Things You Need to Know About Corporate Videos

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To support their marketing efforts, a lot of companies are starting to create corporate video production strategies. However, what many marketers and business owners do not know is that a video is not just composed of a good content from blogs or articles. For it to succeed in reaching the right audience, one has to go beyond just producing a great content and lots of budget. If you want to find out more about how you can succeed in your next corporate video production strategies, take some time to read the next paragraphs below.

Know what your corporate video’s purpose.
Before planning a corporate video production, you should first identify what it is for. An effective video has to be unique, and should be customized to what your target audience needs. Through the video, you may present your company’s branding or vision, or perhaps use it to attract more customers. Whatever your purpose is, consider what your company is intending to offer in order to properly convey it through your video’s message.

For instance, if you are just starting in the industry and would like to introduce your branding, your video can have some client testimonials. In case you need more staff for a new project, your video may include employee testimonials. An explainer or “how to” video is ideal for presenting your company’s proficiency in a certain field. As for product launching, you can create a video showing product overviews.

Have an effective and engaging script.
Even for videos, content is still king. If you don’t want to be just another video that your clients would skip, it has to have a story that will catch your audience’s attention. Whether you want it to be an emotional or funny short film about your branding, choose a tone that you think will best help you share some of your brand or client’s strongest and most engaging stories.

Remember that a corporate video takes a lot of money, time, and hours to create so there is no reason to rush it or spend your company resources on a bad video. For it to be unique, you want to connect your video’s message to the problems or topics your clients are currently trying to resolve.

Have a concrete plan.
Don’t skip any step in creating an awesome plan. Dedicate time to do research, plan, and organize to make sure that your video does not look like it was rushed. Everything from the video production team, budget, to time frame, you need to make sure that your audience will perceive the video as well planned and well crafted. If needed, you can also look for outside resources or volunteers from your company who are interested and willing to offer their creative inputs.

However, if you have the budget and you want to ensure that the video is of great quality, a little help from experienced video production companies will be a great idea. With their help, you can easily execute your well thought of plan on how you want the video to appeal to your audience. This makes it easier to get the job done for everyone involved in the video production team.

Value the quality of the video.
If you are just starting in the business, no one’s expecting you to produce an overly budgeted video. Just create a decent one with help of a professional video production team and work within your budget.

Visit Reelmedia Pte. Ltd.’s website to know how you can create quality corporate videos that you can be proud to promote to your audience.

How to Create an Effective Corporate Video

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We all know how corporate videos are an effective tool in advertising products, services, or branding to a wide range of audience. Once you’ve figured out the right elements of producing one, it can create a lasting impression of your business brand on your viewers. No wonder a lot of advertisers want to know the key elements in creating an effective corporate video. If you are one of them, read the next paragraphs below for some tips and tricks.

Know who your target audiences are

It is important to know who you target audiences are so you can tailor your video to their personality and needs. You can gain maximum engagement if you know the demographics of your audience and you speak their language. For example, a talking head discussing your company history may not be as effective as you wish if your target audiences are teenagers and students.

In addition, understanding your audience lets you know where to share your videos online or offline. If you are targeting businessmen and young professionals, then LinkedIn and Twitter are just some of your best tools for sharing your new video.

Hire the right people

You may have searched for a corporate video company or a video producer who is recommended in the industry for their skills. Either way, keep in mind that hiring your staff for this production can make or break the success of your video. These companies and producers are experienced and knowledgeable in turning your ideas into reality so do not be afraid to speak your mind. Discuss with them understand what you want to accomplish and allow them to use their expertise to combine your ideas and their creative twists.

Look for the right background music

Music can make a huge difference on how your audience will perceive your video. Try looking into some videos on your Facebook timeline and you’ll see a huge difference on how you feel about with and then without the sound. Some background music would make you want to keep watching the video and some may not. By having a well-produced video with an appropriate sound, you can create an emotionally stimulating video. So before sharing that new video online, watch it with your entire team first or with some of your friends and ask for their opinion how you can improve it. If the video made them feel encouraged to avail your product or respect your brand, then you are on your way to producing a successful corporate video.

Hire an awesome voiceover artist

Whether it is one of your employees or a professional voiceover artist, be sure to hire a credible voiceover artist who can make your brand sound professional and trustworthy. The artist should also help you tell a great story to make an emotional connection with your audience.

Make sure the video is engaging

Videos can easily inform and encourage your audience as compared to other marketing strategies. Instead of simply explaining why your services or products are the best in the industry, you can show your viewers how you can solve their problems. Show them how their worries can easily go away with the help of your product or services.

Focus on your audience

To produce an effective video, keep in mind that viewers are watching for no other reason than to solve their own problems. Not to find out about your company’s background or to see how many products you have sold this year. So be sure to give them a video they can relate to and show them how your business can solve their problems.

If you need help with creating effective video production that your audience will love, get in touch with Reelmedia Pte. Ltd. Visit their website to learn more about their services!

Video Marketing: 6 Hacks Guaranteed for Compelling Corporate Videos

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As technology continues to evolve for the better, marketing techniques from different industries are no exception.
In this digital era, video productions are already considered highly effective marketing tools not just by start-up businesses but by large-scale companies as well.
How do you come up with compelling and engaging videos? Below are six effective tips you should keep in mind:

1. Come up with a well-thought-out plan.
The world of filmmaking may seem too complicated and overwhelming. But most business owners know how significant it can be to their business. They also know that if they want to come up with the best video, they first have to come up with a robust plan.
However, don’t get too eager to create a video right away.
Make sure you have an objective/goal in mind. You also need to take into consideration the people that will be involved in producing the video. Furthermore, think of other key factors such as budget, timeline, and resources.
Your plan will serve as your guide so make sure you have all the bases covered. However, keep in mind that you can’t do all this on your own. Video productions can be complex therefore it is always best done by a team of experts.

2. Think of a purpose and create a story that focuses on it.
Corporate videos are made for specific purposes. With that in mind, create a story that will pique people’s interest.
But before that, you need to determine what type of message you’d like to convey to your target audience.
For you to be able to effectively communicate your message, try asking yourself the following questions:
• Do you need to raise brand awareness?
• Do you have a promo/offer that you’d want everybody to know about?
• Are you promoting a particular product or service?
• Are you aiming to attract new customers?
• What can your company do or offer to people?
• How can you let customers know about the quality of your products and services?
The answers to these questions can definitely help you develop good concepts for your video.

3. Make your video marketing interesting.
Corporate video production can be an excellent tool to showcase your business.
Depending on the message that you want to get across, you can come up with something that your audience can connect to emotionally. Or if you want it to be light, you can opt for ones that are funny.
Whatever the case may be, videos will require time, attention, and money. That being said, make sure you come up with something that’s effective, entertaining, and relatable so it will be worth all the investment.

4. Keep your video short yet concise.
Advertising videos are oftentimes short. In most cases, they last no more than 30 seconds.
To make things easier, shoot in multiple clips and then later combine them altogether.
Keep in mind that you might have to shoot plenty of short clips to produce the quality you want to achieve.

5. Make quality a priority.
Your video doesn’t need to have a Hollywood-level quality. However, it also must not look like it’s been recorded using just a camera phone.
Considering the impact corporate videos can make, it would be best to leave this aspect to the able hands of professionals.
Fortunately, you can easily search online for competent video producers. While you are at it, check the reviews as well so you would know what to expect. You can also ask your friends or colleagues for recommendations.
There are also video production companies that will do all the work for you. All you have to do is tell them the concept you want and other things that you need to get done.

6. Share your video with the world.
Aim to have your videos seen by as many people as possible.
To do this, you have to launch it effectively. For starters, you can promote your videos through your social media accounts like Facebook, Twitter, and Google Plus.

Also, consider giving your video some much needed exposure through your YouTube channel. It’s not just the most popular video hosting site but it also comes next to Google as the most well-known search engine.
Another way to effectively share your corporate video is through your company blog and email list. But make sure not to spam everyone on your list, otherwise they might end up unsubscribing. An occasional update will do the trick.
No doubt about it, incorporating videos in your marketing strategy is an effective means to increase traffic and enhance the conversion rate of your business.

9 Time-tested SEO Tricks You Must Never Ever Ignore

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Let’s face it: more than a decade has passed since SEO changed the way we do business, and a lot more had happened within. Various tips and tricks have been developed, tested, and used to boost traffic and convert audiences into customers-some of them worked and some did not, some lost their lustre after being trendy for quite some time. But there are also those strategies that proved to be fool-proof, meaning that they have stood the test of time.

You know what makes these tricks so good? It’s the fact that we have tried them first-hand, and what you will read next are insights from our experiences throughout the years of being in the industry.

But what exactly are these tricks? Surprisingly, they’ve been hanging under your nose all along.

  1. Get rid of everything that slows down your site.

Way back in the early days of SEO, everyone was after eye candy. Hence the glitter, the graphics, and eventually the fancy plugins that makes one site unique from its competitors. But aside from entertaining visitors for a moment or two, what else do they provide? Nothing. And mind you, these same visitors get annoyed once the pages start to lag, and in the end they feel like checking out your site was the biggest mistake they’ve ever done in their entire lives.

So yes, this is one of the primary things you need to consider in SEO. Remove everything that eats up your site speed. Fix your codes, make do with unnecessary plugins and widgets, scale down your graphics, and put videos only when necessary.

Aside from the practical need for site speed, when a webpage takes more than 3 seconds to load, it puts you at risk not only to losing around 40% of your visitors, but also up to 80% of your target audience (consisting of people interested in your niche but won’t visit your site in particular). Also, Google has already cited site speed as a primary factor in putting a site on the top of search engine rankings several times throughout the years.

Would you be exposing your site to these unnecessary risks? We don’t think so.

  1. Link in. Link out.

SEO is a community. Site owners share content with each other to make their chosen niche industries stronger, and make them more credible as individual businesses to the same set of clients. Sure, you can stand out from the crowd, but hey, as the saying goes, “no man is an island.”

Linking out to relevant websites helps a lot in keeping you on top of the SEO rankings. Linking not only strengthens your online reputation, but also drives organic site visits from different audiences. You also get the support of other blogs and websites and they would be more than happy to pay your deeds forward by linking you up in their respective pages as well.

The same logic applies to linking in; you need to create the need for other sites to link to you, to use your content as reference, as these will strengthen your clout towards your audience. And yes, with inbound links on your site, the more enticed investors would be towards your business.

  1. Keep in mind that your readers are humans, not machines.

Back during the day we churn content not necessarily to reach out to audiences, but to make search engines happy. That’s no longer the case today.

Apart from Google doing random spot checks on websites, having quality content on your webpages establishes your credibility as an online business entity. Visitors come to your site to learn by reading your content, and if they see that your posts are merely for compliance and make no sense at all, they not only leave your site-they also give you a nasty review.

Besides, it is through well-written content that you get the opportunity to showcase your brand in a way no one else could, so why miss out on this opportunity? Humans love stories, and you have to tell them yours so they would love you too.

  1. Put your web analytics running first before even making your launch.

Let’s get straight to the point here: when setting up a project, it is important that you have your metrics in place, so you know how to track your progress anytime. The same applies to SEO. It is essential that you have your analytics up and running before you even launch your site, so that once you go public you can gauge your performance right from the very start.

It would also be easier for you to see which of your content are performing well, how your site is perceived by your target audiences, and from there you can make tweaks and refinements without the extra effort. And most of all, with your analytics running you know how to steer your site to the direction you want to go.

  1. Say no to duplicate meta descriptions.

Google hates duplicate meta descriptions. Humans may not realize it, but they hate reading the same descriptions over and over again. Thus, you should say no to duplicate meta descriptions. They not only make your overall content dry, they also catch Google’s attention in a not so good way.

It would be better that you write unique meta descriptions. This is your time to tell something about your content in a short but sweet manner, in a way your audiences would want to remember and for Google to keep cool about. Writing meta descriptions also hone your skills in copy writing. Just imagine-you get to sell your site in 60 characters or less!

  1. Use readable URLs.

Who says Google doesn’t know how to read? Well, it’s true, but Google, and other search engines, monitor search users. Thus, when humans do not understand what you placed on your URLs, then the more confused search engines would be as well.

While it doesn’t really matter if the URL is pretty long, you may want to consider using phrases that catch the gist of your content in the length of 2 to 4 words. The point here is for your audiences to get a grasp of your content through your links.

  1. Your social mentions are gold.

When social media first came out, it was seen to be the kryptonite of SEO. Platforms such as Facebook and Twitter dealt more on live, organic following, which is a stark contrast to SEO’s thirst to reach the top of the rankings by outsmarting Google algorithms. But in the next few years we have witnessed a marriage between the two, with SEO taking charge of the classic approaches to search engine rankings and social media nurturing human users.

Google has never made any clear study on the impact of social media in SEO, but case studies have shown how utilizing social media communities make a difference to your business. It is because through social media that you create a cult following.

With a following on social media, the more power you have in converting audiences not just to customers, but loyal and caring fans as well.

  1. Do your keyword research.

SEO is still about keywords. And if you want to make your mark in SEO, you need to use the right keywords that represent your business. But it’s not just about the relevant and related keywords that we’re talking about here. It’s about the keywords that rank and those that don’t.

Using vague keywords may not be helpful to your site rankings since you will be competing against other more established online entities in the same industry. This leads to a harder road to the search rankings, unless of course you use black hat techniques.

Hence, when trying to improve your site performance, it is important that you research for keywords that not only represent your brand, but also those that are effective in securing you a place in the relevant search engine rankings. You may be new in the industry, but with the right keywords at hand, you can be noticed by your audience without feeling the pressure of competing with other well-known sites.

And yes, no to keyword stuffing. Always a no-no.

  1. Content is King!

There is no other way to express this, but it is through quality content that you are able to shine in the world of SEO. Content has evolved from being mere text stories to photos, videos, and podcasts, but regardless of the format, it all boils down to one requisite: you have to be unique.

Unique content keeps your star shining. It maintains your fresh appeal to your audiences and with this at hand they will never be able to resist your charm. Remember, your audience is always hungry, so constantly feed them with content that they can digest, content they can absorb, and content that they can use. And yes, make them crave for more so that they’d keep coming back to you.

 

 

What is the State of SEO in 2016?

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For the past year, SEO has been nothing but stable when it comes to several algorithm updates such as the Pigeon, Panda, and Penguin. These updates have raised questions and caused anxiety to different sectors of the industry.

Pigeon was released in 2014 and since then we have not heard of any disruptive updates from Google. They sent out announcements and couple of minor changes but nothing that caused major buzz online. This is likely due to the various updates, rollouts, and certain short-notice changes that hurl many websites. Another factor can be that Google has been more focused on artificial intelligence (AI) in online Search. Just like other big companies, Google is also headed to AI. Aside from the fact that it is directly tied to the Rank Brain update, another hint we have is that Google’s head of AI got promoted to CEO last February 2016.

Besides AI, Google has also been focusing on mobile optimization and its increasing importance. This is due to the fact that more and more people are starting to switch from using a desktop computer to using mobile phones and tablets. With the constant upgrade in the technology, people can now do almost anything on a mobile device that can easily fit in the palm of our hands. We also cannot deny the fact that through these gadgets, it is now easier for us to be a part of online forums, meet up groups, chat groups etc. Therefore, be it for work or pleasure, mobile gadgets make it easier for us to accomplish our day-to-day tasks.

The Search Engine Results Page or SEPR has also changed and now includes more social media related results than before. If you search something on Google or Bing, you will notice that some results are from social media platform posts such as Facebook posts, tweets, video links, and even pinterest posts. It is also noticeable that they have improved the rich snippets and more detailed answers to our searches. There are even times that you no longer have to leave the Google page just to find the answer to your queries. Lastly, the voice search has become more efficient.

The Great and not so Great News from Google for the Past Few Months

High quality sites are getting some serious rewards as Google has been raising the bar when it comes to defining what “quality sites” area. You might have also noticed a dip in volume of low quality sites in search pages since many of them have already been removed from top page positions. That’s why if you are planning to create a new website or improve an old one, better start creating high-quality content if you want Google to send you rewards. It might be time consuming but the results will surely be worth it. For those who have received penalties on their sites, don’t fret! Google’s algorithm switching has also improved, making it easier for you to get your site out of penalties.

On the other hand, the game in the top-fold space is also changing. Due to the fact that pages are being customized for mobile phones and tablets, the searches are becoming smaller. This change results to having to remove paid ads on the right sidebar of many pages, and placing them only at the top or bottom of the page instead

The Ultimate List of Tips to Creating Awesome Corporate Videos

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If you are looking for a way to produce a content that not only engages but also entertains an audience, then you need to create a corporate video. A lot of people think that video production is costly and risky, hindering them from discovering the benefits that a well-planned corporate video can bring. Find out how you can produce an awesome video without spending a fortune. Check out the list below for more information:

Choose your corporate video’s purpose:
Every corporate video serves a different purpose. Ideally they should not be the same, and should be customized to your target audience’s specific needs. Depending on your business needs, you may design it to introduce your company or to attract more customers. Before you invest in a corporate video, make sure you know its purpose and focus on it. Whether you are raising brand awareness or promoting a new product, consider what your business is intending to offer in order to properly convey it through your video’s message.
If you are after introducing your company, you can include client testimonials in your videos. For recruitment purposes, your video may have employee testimonials. Explainers and “how to” videos are ideal for showcasing your company’s expertise in a certain field. As for product, you can either have a short documentary regarding client a client that uses your product or product overviews.

Have a concrete plan:
Don’t be intimidated about the required artistry in video production. Keep in mind that your experience in the logistics can be very helpful for you to succeed in making a corporate video. However, if you want to ensure that it is efficient and innovative, a little help from video production companies will be of great help. It will definitely help you and your video production team f you already have a well thought of plan on how you want your video to appeal to your audience. This makes it a lot easier to get the job done for everyone who is involve in the video production. Dedicate time to do research, plan, and organize to make sure that your audience does not get even the tiniest hint that your corporate video was rushed. Consider everything from the video production team, budget, up to timeline for everyone’s convenience. If needed, you can also look for outside resources or volunteers from your company who are interested and willing to offer their creative inputs.

Create a script that will engage and entertain your audience:
While planning your video, think of stories you can share to connect and engage with your audience. Be it an emotional or a funny video, choose a tone that you best think will help you share some of your company’s or client’s strongest stories.
Keep in mind that a corporate video takes a lot of effort and time to create so there is no reason to rush and spend company resources on a bad video. Find a way to connect your company’s message to the day-to-day problems or topics of your audience.

Remember that production value is important:
You do not have to produce a Hollywood-level type of corporate video, but you also have to make sure that it does not look like you finished filming it in just one sitting. Produce a decent corporate video by hiring a professional video production team that’s within your budget. Search online, ask for recommendations, or join forums – anything just to find a company that will work with what you want for your video.

In case you are having a hard time finding one, you may contact Reelmedia Pte. Ltd. Visit their website to know how you can create quality corporate videos that you can be proud to promote to your audience.