Easy Guide to Creating Your First Corporate Video

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The process of creating a marketing video is not easy. The video has to be relevant and of great quality for you to engage your target audience and create a compelling online presence. For some companies, they even hire video production agencies in order to make sure they produce an efficient and effective video marketing campaign.  

If hiring another agency is not an option yet but you want to leverage your marketing video, below are some tips you need to keep in mind. 

Know what you want to achieve

Having a clear vision of what you want to achieve will help make the process of corporate video production a lot easier. Just like any other tasks, your video production should start with understanding what you want to achieve. 

Ask yourself whether you want to introduce a new brand or service to your audience, drive traffic to your website, or increase brand awareness. By completing this step, you will have a clearer picture of how to take the next steps and eventually get the outcome that you want.

Target the right audience

After knowing your goal, you should also understand who your target audience is. Your target audience for your previous campaign may not be the same as your target audience for your new video marketing strategy. 

Therefore, you need to research about who your audience is first to have an idea on how to target them. This will help you understand which social media platform they use and what type of content they usually enjoy watching. 

You can also check if they follow influencers or at what time they often use their social media accounts. These are just some of the factors that could greatly impact how you would create the video and where you would market it. 

Check your previous marketing strategies

A good way to improve your next marketing step is by learning from your previous video marketing strategies. Assess areas where you can improve the quality of your marketing efforts or see how you can better promote it. 

In case you don't have a previous video to inspect, you can also refer to the work of your competitors. Once done, ask yourself how you can improve their work. See how you can improve it if it were your brand's marketing video. Use it as a guide without plagiarizing or copying their content. 

Offer something new

Viewers always appreciate it when brands offer something new. With the number of videos, they see on their newsfeed every single day, it's always worth sharing a content that makes them think, smile, or laugh. Plus, unique videos have better chances of trending and audience find it easier to remember them. 

Plan how to distribute the video

Planning should not stop at the end of the video editing stage. You also need to plan how you to distribute the video in different social media platforms. This way, your video production efforts don’t go to waste. 

Doing so will also help you reach the right audience. You can also do some paid ads or promotions on social media platforms like YouTube or Facebook. This will help expand your reach and maximize your marketing efforts. 

If you need help with video production, one company that can help you is Reelmedia Pte. Ltd. We are known in Singapore for delivering quality video production solutions. Let us know how we can help!

5 Signs that Indicate Your Business Needs a Corporate Video

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As a business owner, one of your goals may be that you want your brand to stand out. However, the problem is that your brand is not alone in this goal. Whether you are selling a product or a service, you are facing the same challenge. 

Now how does one get their message out there? What are the ways to define who you are or hold your customers’ attention? One of best marketing tools right now is video.

Low customer traffic

Are you getting low traffic on your website? Do you wish to have more followers or likes on social media? Maybe you want to consider creating a video marketing strategy for your business. 

According to statistics a marketing video will greatly increase online visibility of websites and can drive more action on social media. You can use it emotionally connect to your viewers and convince them to visit your website or follow your social media profile. 

Customers don’t understand what you offer

Even if you already have customers, if they’re not fully aware of what your brand is about or what it offers, then it will be hard to sell your brand, products, or services. Even though you have deliberately spelled it out all there in your product’s packaging or site, some may still be confused of your branding.  

This is a perfect opportunity to use video marketing to your advantage. Explainer or corporate videos can serve as a platform for your product pitches. You can show tutorials, illustrate product demonstrations, and educate your customers on the product before they buy.

You need to expand your reach

You can use animation video to portray your brand persona since it can easily incorporate, logo, and other marketing concepts you’ve already been using before. The animation can even have a voiceover actor that fits your audience type so you can make it more relatable. With a good quality animation video, you can build trust and portray your business as a reliable one. 

Website is not ranking well online

Remember that user experience is important in search engine ranking so give your audience a reason to browse your page. Get their attention immediately by showing them an explainer video with details that will let them easily grasp what your product or service is all about.

You want something new to offer to your followers

We all know by now that social media channels are great and effective avenues to engage audience with videos, be it an animation or documentary. There are also studies that show that about 92% of mobile video viewers are likely to share videos with their followers or friends. 

This multiplies video engagement rate. Additionally, explainer videos get the highest reach on social media sites like Facebook and they engage a huge percentage of audience reached.

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. We have years of experience in producing quality videos and we can help you reach your digital marketing goals.

How to Use Corporate Videos for Your Brand’s Storytelling

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Brand video storytelling has become popular these days. Social media platforms like Facebook and Instagram have embraced it as well as the technology surrounding it. The price points have come down on how to keep up with this change have also come down. 

Moreover, audiences have come to expect it as a way of communication. In a 2014 survey by Levels Beyond, about 40% of consumers prefer watching a brand video rather than read the same information. This gives brands an awesome opportunity to tell their story in a compelling way.

The Power of Using a Brand Video

Video marketing is not just a fad. It will continue to be a powerful way for brands to form a connection with their audience. They can use it as a medium to build an emotional connection. Besides being visually stimulating, it also elicits an emotional reaction from the viewers. 

It happens when your audience views a video or watches a story. During this event, their emotions can actually start to mirror what’s on screen–it’s the same physical reaction you feel when you watch a scary movie.

Creating Customer Satisfaction

Social media make it easier for your audience to review your product or service. And these days when cannot identify real reviews from fake ones, we trust our peers and families more than ever to tell us whether a product is good or not. 

This forces companies to be more careful with their reputation by making sure they offer quality service and manage reviews properly. As a brand, you can also use your own story of satisfied customers. 

Allow them to share their best experiences with your brand, what they got, and how it has improved or resolved their problems in life. Here are tips on what your video should be about for it to be a hit:

It Should Solve a Problem

To really connect with an audience, you need to relate back to them or the things they worry and care about. Some of the best brand stories are driven by the desire to solve a specific problem your target audience are struggling with.

It Should Be Honest

Today's viewers know what is real from fake. They can easily find out if you are true to your brand’s values. Therefore, you want to embrace honesty and show your brand as it really is. It can be one of your strengths and your audience will trust you more once they see that you work based on this awesome value.

It Should Stand Out

No matter how highly budgeted your video is, if it is indistinguishable from its competition, then it will not be as effective as you wish it would be. Your corporate video has to uniquely represent your brand for it to help you to stand out among your competition.

It Should Connect Emotionally

As mentioned above, emotional connection helps you elicit emotional reaction from your audience. It drives many of your audience’s purchasing decisions so you want it to be a formula in your corporate videos. 

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals. 

What are the Golden Rules of Corporate Video Production?

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Nowadays, video content is a very effective and relevant form of marketing. Brands use it to increase awareness, promote a new product, connect with a new target audience, and even look for new employees. 

In order to work to its fullest potential, you want to make a video content that is of great quality. Otherwise, your video will get lost in the noise of the internet and audiences will not want to watch it. 

Although the most important details in a video are visuals and sound, the actual content of the video must be superb as well. Here are the 5 golden rules of corporate video production you can follow to turn your target audience into customers:

Identify Your Audience

Knowing your audience is very important to both video marketing and video production. You don’t want to create video content that you hope will appeal to everybody. The moment you do this you are most likely fail. 

In any marketing strategy, one of the main goals is to communicate your unique value to a certain audience. Identify who your target audience is, or different audiences are. Consider what they are looking for, and solve their specific pain points in a separate video or campaign.

Tell Your Story

One of the best ways to connect with your target audience is to tell a story. Your audience will not be able to connect with your video content if your video doesn’t have an interesting and compelling story. 

Through telling a story, the audience will be able to relate to your corporate videos better and you’ll be able to hold their attention much better as a result. Moreover, it will also go a long way towards encouraging people to watch the video in its entirety.

Show and Don’t Tell

With blogs or articles, the text will allow you to tell your audience about your brand, products, and services. On the other hand, videos will allow you to show them. This type of content gives your audience an inside look at what it is like working with your brand, using your products, or using your services.

Studies show that video is more effective than text as online users these days don’t have long attention spans. Therefore, it’s better for audiences to grasp your message. The sense of sight will be accompanied by spoken word, giving visual and audio cues to your viewers.

Make it About Your Customer

Your audience needs to have a clear picture about what their experience will be like the moment they work with you. Corporate video production is an ideal way to create content that will showcase what makes your business or brand trustworthy. It will also show how your product or service directly improved someone else’s experience.

Moreover, it’s important to show things aside from what you are selling. Show your culture, community involvement or charitable efforts. Share the stories that are meaningful to your customers.

Let Your Audience Know Your Values

You may be hesitant to share your brand’s opinions, values, or beliefs. At times, you may feel that doing so could alienate or offend a part of their audience. However, transparency is something that your audience will highly appreciate and help your stand out from the rest. It can also build a stronger connection with your audience that has the same values and beliefs as you. 

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. We have years of experience in producing quality videos and we have been helping businesses reach their digital marketing goals for many years now. 

The Simple Steps to Writing an Effective Corporate Video Script

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corporate video production in Singapore

Do you want know how to write an effective corporate video script? Are you after creating a script that drives results and helps you reach your video marketing goals? Then you’ll definitely love this article as we have compiled some of the simplest tips to help you get started with your corporate video script writing.

Whether it’s a promotional brand film, a corporate video for marketing use or a video for social media or your website, a well-written script you can help inspire your audience into taking action. Here are some tips you need to keep in mind:

Write a Video Brief First

For you to write a script that gets the results you want, then you will need to first write a video brief. For starters, don’t immediately jump into writing your character’s first line. Planning how the video will flow will help you better layout the message that you want your audience to receive. 

Not only does a video brief help you know your objectives, it also helps you better understand your audience and the message you want to send to them. Through a well-planned brief, you will have a deeper understanding of how to communicate with your audience by knowing which words in your script will motivate them. 

Create a marketing story arc that engages people, make your video relatable, and have relevant and compelling content and it won’t be long until you achieve whatever business goals you want to achieve through your video.

Keep it Simple

Regardless of the type of video you are planning to make, the key to effectively ensuring that your message will get across is through simplicity. A corporate video production should focus on a certain message that will clearly mirror your brand’s vision without getting bogged down by details. 

You don’t want to use complicated dialogue or provide too much information.  Remember that your audience needs to walk away from your video understanding and clearly seeing all of the information you want to impart. Therefore, creating a robust and focused video script is one of the few main points that will serve you well.

Watch the Length

If it’s your first time to create a video production to promote your brand, you may be thinking of adding as much information as you can. The tendency is to cram the video with information just to be able to sell a product or service. This is understandable since you want to get across as much as you possibly can.

The only downside to doing this is it can result to a video that can end up confusing your viewers. As a general rule of thumb, less is often more when it comes to creating videos so a script that translates to a corporate video that lasts between 1 and 3 minutes is considered ideal.

Know Your Audience

Ensure your script is written in a way that is deemed appropriate by the audience you are targeting. Your audience will be your most important critique. That being said, you’ll want to ensure you match their language so you can get your message to them clearly.

For instance, if your target audience is 20 – 30-year-old young professionals, you want your script to exude a young and modern vibe so that your viewers are better able to connect with the message. 

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. We have years of experience in producing quality videos and we can help you easily reach whatever digital goals you have in mind.

How Your Business Can Gain Traffic and Customers with Corporate Videos

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Business exposure allows a business to get more customers. For your brand to get more conversion, corporate videos can be a very powerful tool. If you already have a website, getting traffic to your site is often challenging.

When social media networks were first introduced, many brands took the opportunity to open accounts because they know they can use it to expand their reach. Through social media, video clips can be used to attract the attention of potential buyers. 

And then you can send them directly to the websites for them to find out more about your products or services. You can use explainer videos or animation videos to convey a message, introduce a product, present a new service and more. 

Moreover, corporate video production can provide webcasts, which you can be used to keep customers on your website longer. The moment a visitor makes their way to your website, it takes less than 5 seconds to decide whether they want to stay. 

During this 5-minute window, you can use the video to target 2 sensory stimuli and encourage your audience to stay–vision and audition. Attending to both can already give your company a competitive advantage.

Building Trust with Customers

These corporate videos can be used not only on your website but on a wide range of social networks. Another way you can use it is by recording videos of your current and previous satisfied clients. 

These days, reviews and testimonials are becoming more and more popular. They are also effective in building trust. Potential customers find a real person telling then how effective your productive or service is as more relatable and reliable.

Help in Employee Training

Companies can benefit from video production far more than just helping them get a massive increase in their customer base. Corporate videos can also serve as training videos that can be used during company trainings.

Through a combination of audiovisual training, it will be easier for your staff to understand what your brand is all about. It will also help them become more efficient at work and can also help them become more effective at answering your customers’ needs.

Rank Better Online

Through videos, you can increase the time visitors spend on your site. The longer they stay on your site, the easier it will be for your brand to build trust and engagement with them. The best part is the longer visitors stay on your site, it signals search engines such as Google that your site offers good content. All the better for your SEO efforts, for sure!

Research shows that you’re 53 times more likely to show up on Google’s first page if a video is embedded on your website. And since Google owns YouTube, it can also bring a significant increase in your search engine rank.

People Love Watching Videos

When you scroll through your newsfeed, you’ll find tons of videos, whether it be about cute cats sleeping or brands selling kitchenwares. It’s no surprise that people spend a lot of time watching videos on a daily basis. 

According to Hyperfine Media, 1/3 of online activity now is spent on watching videos. Social media users like videos so much because they are fun to watch and are easier to consume.

If you’d like to produce powerful and compelling videos, you’ve come to the right place. We at Reelmedia can help you create corporate videos that will not only increase engagement but conversions as well.

The Dos and Don’ts of Corporate Video Production

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Online marketing is becoming more and more popular each day as it offers countless benefits that are just hard to miss. That being said, you’d most likely notice that each time you scroll through your newsfeed you will notice that there are many brands using it to promote their products and services. Many companies are also moving towards video production for them to effectively reach more people. 

Whether your company is working with a video production company or you want to produce the video yourself, knowing the dos and don’ts before filming starts can help ensure that the outcome will properly showcase your story and will reach the potential customers you want to reach out to. Below are some dos and don’ts to keep in mind each time you do a corporate video.

Do: Always consider the length of the video

Regardless of the subject of the corporate videos you’re producing, it’s highly recommended to decide on the right video length. If the video is too short, it will be hard to get across all the necessary information that can help ensure conversion. On the other hand, videos that are too long will put you at a higher risk of losing your audience’s interest before they reach the end. 

Don’t: Do everything on your own

Corporate video production is not an easy task and it takes time when done right. If you don't want to take your marketing team away from their valuable tasks, you can always outsource the task to a video production company. This will still allow you to work closely on the video project. Just make sure you schedule regular check-ins so you can oversee all the video production as well as editing.

Do: Connect with your audience

No matter how great your story is if its not relatable or entertaining, it will be hard to make an emotional connection with your audience. By having an emotional and deeper connection with your target audience, it will be easier to convince them to trust your brand or purchase your product. 

You can create a documentary to tell how a product has improved your customer’s life or help your viewers relate to your story. This way, your content will become more relatable.

Don’t: Oversell your product

Unless your viewer subscribed to watch a product demo video of your brand, they will less likely to sit through a video that is too salesy. Instead of overselling your product, use a thought leadership video to share your expertise on a certain topic. You only want to include your branding or link to your brand’s website at the end of the video. You can also find other ideas on how to create powerful corporate videos here.

Do: Write a compelling script

When creating a script, be sure to be specific with the message that you want to convey. It should be direct to the point and with one purpose because telling too many stories could confuse your viewers. 

They might also lose interest along the way and not finish watching the video. So be sure to only tell stories that will attract the interests of your viewers so as not to miss the opportunity of engaging them. 

If your staff members are already swamped with tasks or do not have the skills to finish the task, there are always corporate video production companies who are willing to help you. 

One of the best companies in Singapore you can trust is Reelmedia Ptd Lte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals. 

How to Add More Value to Your Corporate Video?

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Everyday there are tons of videos being uploaded online. If your target audience doesn't find your video valuable, then they will most likely look for a better alternative. What's worse is that your video will get lost in the noise of the internet. 

To succeed in video marketing, you need to produce a video with a valuable content. It should have a relevant and helpful information, production quality, and unique presentation that’s worth every minute of your viewers. The more time you add in your video, the more challenging it will be to convince your viewers to sit through it. 

So how do you win in this competitive industry? How can you produce a remarkable content? How will you make sure that your audience will watch your video? Here are some helpful tips to help you get started:

Invest in your video

Invest not just in budget but in time and effort as well. Although there are many tools and various materials available that can make your task a lot easier, this should not be a reason for you to take the easy route. Do your research and know what will catch the attention of your target audience. Survey them if necessary to ensure that your viewers will see your content as interesting. 

Plan everything out 

Good planning gets you a step closer to the end result that you wish to see. Before everything else, research your audience and industry, create a storyboard, and write an effective script. This way, it will be a lot easier to check whether you are on the right direction as you move from one step to another in your video production. 

Don’t do it on your own

Have a team of staff to help you out with this project. Survey your employees or colleagues and find people who are interested or have the passion in video production or video editing. People who are into these kinds of projects will have fun helping out and will not even see it as an additional task. 

Have high standards

Time and budget constraints are no excuse to present your audience with a second rate content. Always have a high standard when choosing your materials and actors. Remember that these actors will be the face of your brand so they have to do justice to their role. 

Choose an appropriate location

The audience will know if your video was shot in a makeshift studio. They pay close attention to detail to see if video producers are worth their time and money. Therefore, it will be best to shoot the location in a place that is appropriate to your script. 

If your staff members are already swamped with tasks or do not have the skills to finish the task, there are always corporate video production companies who will be willing to help you. 

One of the best companies in Singapore you can trust is Reelmedia Ptd Lte. We have years of experience in producing quality videos that can help you reach your digital marketing goals.

What is the Impact of Corporate Videos on the Business Audience?

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corporate video production in Singapore

Many businesses are starting to realize just how important video production is when it comes to winning in the corporate world. Through corporate video production, you can tell your story to your audience, reach more people, and even nurture existing clients.

However, producing corporate videos is more than just shooting a few scenes and letting the social media do its trick. You also want to ensure that your videos are valuable and of the highest quality to achieve whatever your marketing goals are.

If this is your first time to create a video and you want to make sure it will be a success, you want to hire a company that has the expertise needed to produce effective corporate videos. Here are ways these corporate videos can positively impact your business audience:

You Will Be Able to Reach Visual Learners

Today’s consumer audience has a very short attention span and is no longer comprised of just auditory learners. According to recent statistics, consumers remember about 10% of what is heard and 20% of what is seen, and most importantly they remember 50% of what they have heard and seen. This makes videos highly engaging and highly effective in ensuring that you are able to capture your audience’s attention.

Better Presentation of the Product, Service, or Brand

Image can add life to images and can greatly enhance communication. Since corporate  videos can be about your brand, products, or services, it can give help establish an emotional bonding with the audience and can even help in building and nurturing the ir trust. 

With a lot of information being presented to viewers, it could leave your audience in a confused state. By giving them corporate videos related to their searches, it would give them a good understanding for whatever it is that they’re searching for.

Showcase Your Brand Story

Another great thing about a corporate video is that it can be used as the best way to showcase your brand. In just a short span of time, you can tell your brand story and cover all the information you need and want to share. Adding a pinch of creativity in your videos can also work if you want to attract more viewers.

Good for Online Ranking

You can find your website on top of search engines through the use a good corporate video. More than just watching or hearing ads online, people enjoying watching and listening to something. 

Adding your video to your landing page can also help dramatically reduce bounce rates. Google even ranks those websites on top that have a lot of engagement. That being said, adding a video to your website can make a world of difference for your SEO efforts.

If your staff members are already swamped with tasks or do not have the skills to finish the task, there are always corporate video production companies who can help you.

One of the best companies in Singapore you can trust is Reelmedia. We have years of experience in producing quality videos and helping you reach your digital marketing goals. 

5 Handy Tips to Devise a Foolproof Video Marketing Strategy

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corporate video production in Singapore

Do you want to create a foolproof video marketing strategy that can help your audience understand your brand or service better? Are you planning to add a video to your landing page? Or perhaps use it to promote a new service that your company is offering? Here are some steps to help you get started:

Focus on having an awesome script

Your script can make or break your explainer video. As a foundation of your video marketing effort, the script is where everything else is built. It should be unique and well written for it to be appealing to your audience. 

To achieve this, you need to assign the scriptwriting task to someone who can take a fresh look at your company, therefore he or she should be an outsider as opposed to a company employee. 

This is crucial so the scriptwriter can explain things in a way that can be easily understood, regardless if the viewer already has an idea about your place in the industry or totally clueless about it.

Work with professionals 

If you hire a professional video production team, they will have you fill out a creative brief about your company first. In this brief, do your best to talk about your business at a high level and define what really should be included in this explainer video. Once done, the writer then will refer to the brief when writing your video’s script. 

Keep it short

If you keep the video short, the easier it will be for people to remember your business. While you want to inform your audience of how awesome your company is, your business accomplishments, and services you offer, having a long video has a higher risk of you losing your audience’s interest. 

Keep all the lengthy details about your brand to your blog or about us page. Use the explainer video to get people interested and lead them on to the next step. As a general rule of thumb, the video should only have 150 words per minute for it to be easily absorbed by your viewers.  

Highlight the benefits

Remember that your audience is watching the videos to be educated or to get solutions to their problems. That being said, then video should not promote your business or educate them about your company. Therefore, it is recommended that you focus on showing them the benefits they can get from using your product or service. 

In addition, rather than discussing the many great features your gadget offers, mention how your device can help them live better. Make it more relatable and avoid drowning your audience with information they’re not really after or interested in.

Make it unique and memorable

Everyone loves to be entertained, whether he is the CEO of a prestigious company, working moms, or students. So it will be best if your video has a way of keeping the viewers entertained while introducing your product or service at the same time. 

Keeping the mood like and positive is also ideal so it’s easier for the audience to remember your business when the time to buy the product or service you are offering comes. If the video is effective, they might even share it with their friends, giving you more potential clients and more reach as a result.

Let Reelmedia Pte. Ltd. help you create a video your target audience will surely love. Visit our video production’s website today for more information about our services.