corporate video production in singapore

Everyone has heard the statement “content is king.” It is a great way to attract, engage, and then convert your customers online. However, it is also important to consider how the content is presented to the audience. 

Currently, video content is clearly one of the most effective ways to reach your audience. Whether you plan to use corporate video or explainer video, this type of content should be a part of your marketing strategy.  

Video Marketing Insights for Your Marketing Strategy

If you need more convincing as to why you should use video marketing, this State of Video Marketing Report for 2018 will convince you. This report provides some useful statistics on the effectiveness of using video production in businesses. Here are some of the insights that will convince you to add video to your marketing strategy.

  • 72% of consumers prefer watching a video to learn about a brand, product, or service than read about it
  • 97% of marketers says that video has helped them increase user understanding of their product
  • 76% of marketers says that video helped them increase sales
  • 80% of marketers say video has increased dwell time on their website
  • 95% of consumers prefer to watched an explainer video if they want to learn more about a product or service

Ways to Use Video for Your Marketing Strategy

The statistics mentioned above show how effective video is becoming to have a successful marketing strategy. If it has already convinced you, you may be asking yourself how you can use video to promote your brand. Here are some ways for you to do it:

Website – if you want to reduce your site bounce rate, you can use videos to engage your audience. You can use an explainer video to help your audience better understand your service or a welcome video that visitors can use to learn more about your brand.

Social Media – this is one of the most common ways for you to use a video. Most brands with social media accounts share videos online. As compared to other type of content videos are engaging and the social media platforms make it easy to watch and share them. 

You can use the video for paid ads or promotions on social media platforms such as YouTube, Instagram or Facebook. This will help broaden your reach and even maximise your marketing efforts. 

Blog – another popular way to share your video content is through blog. Why limit yourself to just sharing it on social media if you can also embed it in on blogs? Videos can strengthen your blogs. For example, you can use an explainer video for your “how to” blogs to better inform your readers about your brand. 

Newsletters – just like social media, newsletters let you get the video in front of the right audience. You can do this without even waiting for them to look for the on their own. Adding a video that supports the theme of your newsletter can even reinforce the topic. People are more likely to watch a video to better understand something that they have read about.

If you need help with video production, one company that can help you is Reelmedia Pte. Ltd. They are known in Singapore for delivering quality video production solutions. Check out their website for details. 

Without a doubt, video storytelling has become a popular trend these days. Social media platforms such as Instagram and Facebook have embraced it as well. Since everyone is already using it to reach their video marketing goals, the challenge has come down on how to keep up with the competition. 

In fact, most viewers have come to expect videos as a way of communication. We no longer find it as a surprise if we see an explainer video from the brand we follow. 

According to a 2014 survey by Levels Beyond, 40% of consumers now prefer watching a brand video as compared to just reading the same information. This survey gives brands an awesome opportunity to tell their brand story share their new products or service in a compelling way.

Video Marketing is Here to Stay

Video marketing will continue to be a great way for brands to build a connection with their target audience. They can use it as their medium to have an emotional connection with viewers. Aside from the fact that videos are visually stimulating, it also creates an emotional reaction from the viewers. 

This happens when your target audience sees a video or watches a story. When this happens, their emotions can begin to mirror what they watch on screen. This is the same physical reaction that happens when you watch a scary movie.

Videos Can Create Customer Satisfaction

Social media allows consumers to easily review your product or service. The worst part for brands is that these days, it’s hard to identify real reviews from fake ones. that’s why we trust our friends and families when it comes to reviews of whether a product is good or not, the movie is interesting or not, or the new restaurant has good food or not. 

This forces brands to be extra careful with their reputation by ensuring they offer quality service and manage reviews the best way possible. As a brand, you can even use your own story of satisfied customers. Share their opinion regarding your brand, what they have to offer, and how it has resolved their problems in life.

The Video Needs to Stand Out

If the video is indistinguishable from the rest of its competition, then it will not be as successful as you wish for it to be. The corporate video needs to uniquely represent your brand if you want it to help you to stand out among other brands.

The Video Should Connect with Your Audience

Emotional connection helps elicit emotional reaction from the audience. It drives purchasing decisions so you want this strategy to be a formula in your corporate videos. 

It Should Solve a Problem

To really establish a connection with your audience, you have to make the content of your video relatable. Some of the best brand stories are driven by the desire to solve a specific problem your target audience are struggling with.

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals. 

Fact: there are a lot of videos being uploaded online on a daily basis. In this competitive world, you want your video to stand out. If your video does not stand out to your target audience, then they will probably look for a better alternative. When this happens, your video could get lost in the noise of the internet.

If you want to succeed in video marketing, you have to produce a video with a content that has value. It should have a helpful and relevant information, quality production, and unique presentation for it to be worth every minute of your viewers. Remember that the more time you add in your video, the more challenging it becomes to convince the viewers to sit through it. 

These factors make it even more challenging to win in this competitive industry. So the question is how can you produce a remarkable content to make sure that your audience will watch your video? To help you get started, here are some helpful tips:

Invest on the quality of the video

This step doesn’t necessarily mean buying expensive gadgets to create a video. You want to invest not just in budget but in time and effort as well. While you can use tools and various marketing materials available to make your task a lot easier, this does not mean that everything will be done easily. 

Be sure to do your research and know what will work best for you to catch the attention of your target audience. If necessary, survey them to ensure that your viewers will find your content interesting. 

Create a plan

With good planning, you can be a step closer to the end result that you wish to see. Before anything else, research about your audience and the industry you are in, create a storyboard, and write an effective script. 

This way, it will be a lot easier to check whether you are on the right direction as you move from one step to another in your video production. 

Don’t do it on your own

Have a team of staff who will help you in this project. Survey your employees or colleagues and find those who are interested or have the interest in video production or video editing. People who are interested in these kinds of projects will surely find it fun helping out. They will not see it as an additional work load on their queue. 

Have high standards

Time and budget constraints are no excuse to present your audience with a second rate content. Always have high standard when choosing your materials and actors. Keep in mind that these hired actors will be the face of your brand so they have to do their roles justice.

Choose an appropriate location

The audience will know if your video was shot in a make shift studio. They pay close attention to details to see if video producers are worth their time and money. Therefore, it will be best to shoot the location in a place that is appropriate to your script. 

If your staff members are already swamped with tasks or do not have the skills to finish the task, there are always corporate video production companies who are willing to help you. 

One of the best companies in Singapore you can trust is Reelmedia Ptd Lte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals. Visit their website for more details about their services. 

Corporate video production in Singapore

If you want to create a surefire explainer or sales video marketing strategy, this article will be of great help. Through this guide, you can help your audience understand your brand or services better. Here are some steps to help you get started:

Write a well curated script

When it comes to video production, your script can make or break how the video will be perceived by your audience. Consider it as a foundation of your video marketing strategy, the script is where the content and whole idea are built. Therefore, it should be distinctive and well written in order for it to be appealing to your target audience.  

For you to achieve this, you have to assign the scriptwriting task to a person who can best represent your company.  The scriptwriter should also explain it in a way that any type of viewer can clearly comprehend. Whether the viewer has an idea of what your brand offers or have never heard about it before, the script should appeal to them.

Hire a professional agency or staff

If you are planning to hire a professional video production team, make sure you properly fill out the creative brief about your company. In this company brief, talk about your business offers, its goals, and define what really should be included in your sales or explainer video. If you think that the brief is not enough, schedule a meeting with the writer so he or she can refer to the brief and interview when writing about your video’s script. 

Keep the video script short 

By keeping the video short, it will be easier for people to remember what your ad is all about. While you want showcase to your audience how awesome your company is, a longer video has a higher risk of not being watched or losing your audience’s interest. In line with this, remove all the lengthy and unnecessary details. 

You can also talk about your history or accomplishments in your company profile or about us page. The explainer video should also get people interested and lead them to do the next step. As a general rule of thumb, your video only needs to have 120 words per minute for your viewers to easily absorb it.  

Focus on the benefits

Most viewers are watching the videos to be entertained, educated, or to get solutions to their problems. This means that you need to focus the content on showing them how your product or services can benefit them.

For example, instead of discussing how awesome the features of your gadget are, mention how your product or service will help them live better. Make the content more relatable and see to it that you are not drowning your audience with details that they will not easily understand or are not important to them to begin with.

Make the content unique and memorable

Everyone loves watching entertaining videos. Entertaining videos is a good strategy to  effectively sell what you are offering while keeping your viewers entertained. In addition, the positive vibe entertaining videos give can make it a lot easier for you to connect with your viewers. 

It will also help them easily remember your product or brand when the time to purchase comes. If you’re lucky, they might even share the video with their friends. This will give you more potential clients that can patronise whatever it is that you have to offer.

Let Reelmedia Pte. Ltd help you create a video that your target audience will surely love. Visit their video production website today for more information about their services. 

Corporate video production in Singapore

Startups need all the help they can get to grow their business and generate profit. Besides having a valuable product or service, they also need to invest in creating a sound marketing strategy. Without it, it can be challenging to compete with the big brands in their chosen field. Good thing there are many ways for brands to promote their products and services. 

They can either choose to promote it through traditional or modern marketing strategies. One of the most popular strategies today is video marketing. Many brands now use video to reach out to their audience. If you are wondering how to make the most of this marketing strategy, here are some ways you can look into. 

Live videos

Live videos are becoming a trend. Social media users now enjoy posting ephemeral or short-lasting video and photo content. Snapchat started this trend and it quickly became such a big hit.  This is also the reason why Facebook and Instagram added this feature to their own platforms. 

Many brands are also starting to use it as it is a very simple and affordable way to promote products and services. All you need is a high-quality mobile device to help you show an event or the backstage of your startup—no need to spend on video production. 

These videos can also help you get the followers by using hashtags. Live videos also reveal the human side your brand. This is very important since customers tend to trust people as compared to a name of brand or companies. Therefore, live videos are a great way to build a bond between you and your audience.

Product reviews

If you have a new brand to promote, your goal may be is to present company and your products to a bigger audience. You can achieve this through product reviews. The video can just last up to 3 minutes since many viewers have a short attention span. Make sure you go straight to the point and let the subject of your video mention how your brand  can help them solve their problems. 

Testimonials

Word-of-mouth has been one of the most effective ways to market a brand. In digital marketing, word-of-mouth can be done by making testimonials of real buyers who are describing how your services have benefited them. 

This type of content appears more realistic and relatable. You can do this either by shooting professional testimonials or asking your followers on social media to send you amateur clips. 

While you cannot guarantee high quality videos, user-generated content is more appealing to consumers. This is because user generated content doesn’t appear scripted. Instead, it shows authenticity and indicates that you have a strong base of loyal customers.

Interview influencers

Social media influencers is another powerful marketing strategy. Find an influencer who share the same values as your brand. He or she should also appeal with your target audience. Reach out to this influencer and collaborate with them to support your marketing campaign.

Many influencers have a wide base of followers which you can use to approach a brand new group of potential customers. 

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals. 

Corporate video production in Singapore

Video creation is no longer new for the big brands. They have been doing it long since everyone was still using traditional marketing strategies. However, with the availability of modern marketing tools and techniques, even entrepreneur and start ups can create and promote video. 

Video marketing has recently become one of the easiest and most effective ways to promote a brand, get leads, and gain sales online. With it’s current popularity, it appears to be a trend that is built to last.

Everyone has been using video marketing that is has become an essential part of marketing strategies. If you want to develop your own video marketing strategy for your startup, here are steps to keep in mind.

Assign the task to resources

Whether you are making a short explainer video or a lengthy documentary, you need to have people who will help you realise the project. Big brands have the budget to hire video production companies. 

If this option is not in your marketing arsenal, assign the tasks to people who have the time and is committed to help you. Keep in mind that video marketing is not a one-time production thing. You need to be consistent to keep up with your competition and keep your customers interested. 

Target the right audience

If you already have a customer base, look at their profiles carefully. How will you describe them? Is there a way for you to categorise them? What pain points do they have? Can you solve these pain points? 

Answering such questions can help you build a foundation on what type of audience you are going to target. It will also help you analyse how to best reach them and to communicate your message to them. 

Study your competition

Aside from your audience, you also want to take time researching on your competition. Check the amount of loyal following they have, and how they are communicating with them. What will you do to improve the way they engage their audience? Can your product better solve the audience's problem? 

If your competition's profile isn't enough, you can always ask questions to existing and potential customers to get to know them better. 

Value over sales

The message of your content should always revolve around how you can solve your audience's pain points not on promoting your products. While it’s important to explain to them who you are and what your products can do, you need to start by creating a relevant story behind it. Keep in mind that most consumers identify with other people they see on video not objects. That's why it's important to put a face to the brand.

Choose the right platform 

Once you get to know your audience, learn where they usually spend their time online. That is where you want to run your explainer or sales video content. Whether they are using Facebook, Instagram, or LinkedIn, take advantage of their platforms ad services to reach your audience. For example, Facebook has many helpful features designed to support your video marketing efforts. 

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals. 

Many brands now resort to video marketing to reach their marketing goals. If you look at social media, websites, and search engines, videos are everywhere. It is no longer an option. In fact, video 81% of businesses use videos as their marketing tool. In 2019, this number is expected to increase by 87%.

It is also expected that videos will dominate the Internet in the coming years. Thus, you want to make sure your content stands out from the rest of the videos other brands competing for your target audience’s attention are producing.

One of the key steps to do this is by keeping up with the trends. It is an actionable way for you to grab and hold your audience’s attention. If you want to ensure that you will make the most of your corporate video production, make sure you are up-to-date with the current trends customers love.

Artificial intelligence

Artificial intelligence or AI has a lot of benefits–it can search patterns, analyse consumer behaviour, utilise data, and even get data from websites. These benefits can help businesses to understand how their potential and existing customers find their preferred products and services. Businesses who will adopt AI will likely enjoy benefits like saving on cost and accelerating growth.

Chatbots

We’ve seen a lot of chatbots before but it will continue to be an important part of the digital marketing arena for many years to come. This technology uses instant messaging to let you chat real-time with your existing or potential customers. A lot of consumers now use chatbots to get answers to their inquiries. 

A few years from now, it is expected that chatbots will help businesses to save over $8 billion annually. This is especially true for businesses in the healthcare and banking industries. These days, customers prefer chatting as they can do it wherever they are and whenever they want. 

Chatbots are also responsive, instant, and can accurately recall your buying history. Plus, they never lose patience. They serve as virtual assistants that help ensure great and consistent customer service. This gives businesses the luxury to focus on other important tasks.

Programmatic advertising

Programmatic advertising is the process of using AI to automate ad buying. This way, brands can target more specific audiences. This automation is fast and efficient so you get lower customer acquisition costs and improve conversions. In fact, according to eMarketer, programmatic advertising is quickly changing the face of digital advertising to the point that about 90% of US digital display ads will become programmatic by year 2020.

Personalisation

If you want your marketing strategy to be unique, you need to customise and personalise your marketing strategy. This means you need modified content in your emails, corporate video production, social media, and more. Through consumer behavior such as clicks and purchase history, you can easily personalise your content.

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. They have years of experience in producing quality corporate videos and helping businesses reach their digital marketing goals. 

corporate video production in Singapore

With video dominating your newsfeed and the Internet, maybe you're starting to think that you need to produce video. The problems is don't know where to begin. To help you get started, here are some steps you need to take before shooting a sales or corporate videos.

Know your video's purpose

A video marketing strategy will struggle to succeed if it's only focused on selling more products. While that may be your ultimate goal, too much self-promotional content will go unnoticed. Consumers watch videos that educate, inspire, and entertain them. 

Before you can even convince them to click "add to cart,” you need to show them why your product is worth their every cent. It is understandable that you still want to get your viewers to do the next step. However, you also wouldn't want them to feel annoyed because you assaulted them with another sales pitch.

Plan your video production

The plan of your corporate video production will serve as a synopsis of your story.  This way, you’ll have a good sense of why you’re making the video and who the video is for.  Without a plan, it would be hard to realize your ideas and measure your success. 

Just like in a film production, before the cameras start rolling, you need to have a script first. This will help you have a clear set of directions on what you want to achieve and how to get there. 

Create a pre-production checklist

After planning your video marketing strategy, the next step is to have a pre-production checklist. List down every material, prop, staff, and other important things that you will need during the production. If you have everything you need, things will run smoothly, saving you time and budget during production.

Choose the right music

This factor is crucial as music helps set the mood of your viewers. Many successful marketing videos are supported by good music that complements the pace of the content. Music adds energy and emotion to the video. We all know how important emotional factor when trying to connect with your audience.

Use engaging visuals

Match your music with the right visuals. Avoid keeping a single clip playing for too long as this could make your viewers feel bored. Instead, use quick and engaging videos to keep them interested in your content. With these tips in mind, you can now get started with your video marketing production and compete with other brands.

Have a good concept

This is one of the hardest parts of the process. If you have a team of creative minds who can help you conceptualise an idea, assign them to be a part of your video marketing team. Otherwise, you can hire creative professionals to get the job done. 

While market research can help you know who your target audience is, a creative mind can help you reach and engage them. Professionals have the experience in using the right approach to make your story appear fresh to the audience.

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. We have years of experience in producing quality videos and helping businesses reach their digital marketing goals. 

corporate video production in Singapore

There’s no doubt that having a strong and effective video content helps brands reach their target audience and engage with viewers. Many iconic companies produce their own video content. 

The results that they are getting serve as proof as to how effective this marketing tool is in establishing their brands. This also allows them to spread their brand messages to a new or existing audience.

Unfortunately, there are video production marketing teams that don’t always get that same level of success. What's worse is that sometimes, the video they produce does more harm than good. If you don't want your next video to cause you to lose existing clients or deter new ones, you’ll surely find this article very beneficial.

Whether you have a new or already established brand, you can take advantage of the benefits that video marketing can provide. All you need to do is avoid some of the most common mistakes committed by those who try video marketing. By avoiding them, you’ll be well on your way to crafting something that will truly captivate your target audience.

Common Mistake #1: Unclear Marketing Strategy and Planning

Planning your marketing strategy is like creating the blueprint of your whole video content. Without it, it will be hard for you to track the progress and success of your video marketing. 

During the planning stage, you need to identify the type of video you are about to make, who your target demographic is,  and the results you want achieve. Just like your other marketing campaigns, your need to plan your strategy and then make it happen.

Common Mistake #2: No Proper Branding 

With all the video content circulating the Internet, branding can help warrant that people will recognise your brand after seeing your video. If they can’t recall the name of your company or the name of your product, your video marketing campaign is deemed a failure. Your video needs to promote your brand and clearly communicate the benefit it can provide. 

To create proper branding, make sure your video has your brand logo, website URL, and any other information indicative of your brand. It should be prominently visible in the video so it will be easier for the target audience to remember your brand in case they are looking for something your brand is offering.

Common Mistake #3: Not Having a Clear Message 

If your video contains too much information or delivers different messages, your audience might not get a clear message of what you want them to do at the end of the video. 

The last thing you want is for them to feel that your video gave them nothing but information overload. As a general rule of thumb, aim to create a video should that sends out a clear and single message.

Common Mistake #4: The Video is Too Salesy

One of the reasons why people skip video ads is they don't like being enticed to buy something. Too many businesses make the mistake of creating videos that are too salesly or videos that feel like commercials on television. 

That’s simply not the way brands use video marketing these days. To succeed in video marketing, you need to focus more on telling a story or solving a problem as opposed to getting sales.

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. We have years of experience in producing quality videos and helping businesses reach their digital marketing goals. 

Corporate video production in Singapore

Now that there are more people buying smartphones and tablets, it only makes sense to make videos which are specifically designed for mobile devices. Whether established or startup, it’s increasingly important to produce videos that consumers can watch anytime, anywhere.  

These devices have video and audio limitations so your sales or explainer videos need to be mobile friendly. In previous years, brands didn’t have to worry about it. However, since mobile first has been introduced video marketing teams need to make sure their content are mobile responsive. 

How to Make Sure Your Video Player is Responsive

Your video needs to have a system which detects the user’s mobile bandwidth. This bandwidth will indicate how much or how rapidly the user will be able to stream and download video content. 

If the viewer is using Vimeo, Brightcove, Wistia, or YouTube, then the video quality will be automatically reduced to accommodate the device’s bandwidth capability.

By responding to the ability of the device, you’ll be able to play videos quickly, reduce loading as well as video lag time. In case your videos are not served in a responsive platform, this is one of the most important steps to help ensure a corporate video is mobile friendly.

Make Sure Your Audio is of Great Quality

Mobile devices these days may be advanced but some of them still have low quality speakers. That’s why when videos are played at high volumes, it can distort audio track or make it hard to hear. 

This is surely not appealing to your viewers and might cause them not to watch a video in its entirety. Your job is to ensure that your audio is of good quality so your message can be heard.

Video Length Should Be Relevant 

Since people use their mobile phones when commuting or waiting for a meeting to start, they often have a shorter attention span. Therefore, take the purpose of your video into consideration during the editing phase. 

If your goal is to make it viral, then a shorter video is recommended. However, if it is a how-to video or documentation, then it only makes sense to make a longer video. These videos can be a bit longer since the intent of the viewer watching is to learn something specific. 

Consider the Text Font Size

Smartphone screens are only about 5 inches small. This means that it may be hard for viewers to read text as compared to seeing it on a monitor or on a TV screen. The smaller the screen, the more your viewer will need to squint their eyes to read the information. 

In line with this, it is recommended that you use a bigger text font when creating a corporate video that will be viewed by mobile users. This is also important so viewers can clearly see your message. 

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals.