Video Marketing: Your Ultimate Guide

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Many brands acknowledge and can attest to the importance of having a video marketing strategy. However, while videos seemed optional before, it has become more of  an indispensable marketing tool nowadays. In other words, videos have become an integral component and are now considered central in many brand’s outreach, campaign, and social strategy efforts.

At this time and age, there’s no doubt videos have taken over social. A recent HubSpot research backs this up stating that 4 out of the 6 channels global consumers watch videos on are social channels. In addition, a Facebook executive predicted that in less than 5 years, their platform will be all videos.

So, why do you need to know this? For starters, if you are not creating videos yet, your brand and business will surely fall behind. Fortunately, video production has now become more cost effective than ever. That being said, there should be no excuse for you not to give video marketing a try and take advantage of all it has to offer.

Why You Should Focus on Video Marketing This 2018

In 2016, video experienced a steady rise in popularity as a content marketing format. In 2017, videos made it to the top of the marketing tactic list. This 2018, videos have evolved from a singular marketing tactic to a complete business strategy.

To say video as a strategy is the future is no longer as far fetched an idea as it seemed many years prior. In fact, a HubSpot research found out that more than 50 percent of consumers would want and would prefer videos from brands than any other content types.

Taking into account all the benefits it offers, the appeal of videos is not exactly surprising. Adding a video on the landing pages of the company or brand website can increase conversion rates by as much as 80 percent.

Mentioning the word “video” in the email subject line can also increase open rates by as much as 19 percent. More importantly, a staggering 90 percent of customers claim videos helped them make purchasing decisions.

However, video has not only dramatically changed how consumers shop, it has also revolutionised how salespeople connect with prospects and convert them into actual buyers.

Salespeople also consider videos as versatile tools all throughout the overall customer buying journey. Backend analytics help them accurately qualify and prioritise leads that are cold or unresponsive.

Videos have also changed how customer support teams delight and provide support to customers. Bottomline is videos offer so many peerless benefits aside from significantly increasing brand awareness.

For customer service teams, the help videos provide are endless. From knowledge based videos, to on boarding, meet the team, down to support video calls, videos have made it possible (and easy) for brands to create a more personalised and thorough customer support experience.

Different Types of Marketing Videos

Understandably, you need to be aware of the different types of videos available at your disposal before you can pick the best one to bank on. Understand and narrow down your options by checking out the list of marketing videos below.

Demo videos - primarily, this type focuses on showcasing how your product works. Unboxing, putting the product to the test, and giving viewers a tour of your software and how they can use it are just some of the ways brands can approach demo videos.

Event videos - is your brand hosting a fundraiser, round table discussion, conference, or any activity of the same kind? Producing interesting interviews or a highlight reel from said gatherings is the main essence of this type of marketing video.

How-to or educational videos - instructional videos are used to build foundational knowledge or teach an audience about something. In other words, it is used by brands to help consumers better understand their business or the solutions they are offering. These videos are also used by customer service and sales teams as they engage with customers.

Animated videos - this format is ideal for those difficult to grasp concepts that can use strong visuals. Animated videos are also the best option for brands looking to explain an abstract product or service.

Brand videos - this type is usually released as part of a much bigger advertising campaign that highlights a brand’s mission, vision, or products and services. The primary aim of brand videos is to establish awareness around the brand and intrigue and entice consumers.

Expert interviews - a video with industry thought leaders or internal experts would be a wonderful way to build authority and trust. In line with this, brands find authorities and influencers in the industry and get interactions with them in front of their target audience.

Explainer videos - when brands want their audience to better understand their product or service, they turn to explainer videos. Typically, explainer videos puts emphasis on the fictional journey of the brand’s core buyer persona that’s experiencing any issues. This individual will overcome the problem by purchasing or adopting the solution offered by the brand.

360º and virtual reality (VR) videos - 360º videos makes it possible for viewers to scroll around so they can see content from every angle. This video style also gives viewers access to experience an event or location.

Virtual reality (VR) videos on the other hand gives viewers the option to both navigate and control their experience. Videos of this type are typically viewed through devices like Google Cardboard or Oculus Rift.

Customer testimonial and case study videos - understandably, customers would want to know if a product or service can indeed solve the specific issues they are dealing with. One of the best ways to convince them would be through case study videos that feature loyal and satisfied customers.

Satisfied customers are undoubtedly any brand’s best advocates. Get them on cam and let them share what their challenges are and how your brand provided the solution they are looking for and you’ll have a good thing going for you.

Augmented reality (AR) videos - this type of video adds a digital layer to what is being viewed in the world. For instance, if a user points the phone’s camera at the living room, AR would let them see how a particular couch would appear in the space. One awesome example of this would be the IKEA Place app.

Live videos - for brands who want to give customers a special and behind-the-scenes look at the company, live videos is the way to go. Live videos are also best at drawing higher engagement rates and longer streams.

Viewers have been known to spend as much as 8.1x longer when viewing live videos than videos on demand. You can also increase engagement by inviting viewers to comment when you live-stream presentations, events, and interviews.

Identifying Goals and Evaluating Results

Prior to launching your video marketing campaign, you need to first identify your primary goals. Do you want to increase engagement? Are you looking to boost brand awareness? Do you want to offer free trials?

As a general rule of thumb, it would be best to pick one or two goals for each video so you can zero in on the message you would like to convey.

When determining goals, always keep your target audience and buyer persona in mind. What are their interest? How old are they? What interests them? What stage of the purchasing journey are they in? The answer to those questions can help determine the type of videos you will make and where you should post them.

After you’ve identified your goals, you need to figure out the relevant metrics so you can gauge the result of your video marketing efforts. Some of the key metrics you need to monitor include:

  • View count - basically, this refers to the number of times a video has been viewed. This is also otherwise referred to as reach. This is the ideal metric to track if you are looking to increase brand awareness and you would like to have as many people as possible see your content.
  • Comments and social sharing - brands who are active on social media are familiar with commenting and sharing. Comments and shares are seen as good indicators of how relevant a particular content is for the target audience. When a video is being watched and shared, then you most likely created really good content. Brands who would like to reach many people should include social shares in their tracking.
  • Completion rate - in essence, completion rate refers to the number of individuals who watched your video in its entirety divided by the number of individuals who played it. Completion rate alongside other engagement metrics would be a good way to gauge people’s reaction to the video. If a video has a low completion rate, it is a sign that the video content is not resonating with the people you are targeting.
  • Play rate - brands who want to determine the relevance or appeal of their video should include this metric in their list. In a nutshell, play rate is the percentage of viewers who watched your video divided by the number of impressions it got. If thousands viewed the video but only a handful played it, that’s a cue the content needs to be optimised.

If you have not integrated videos in your overall marketing arsenal yet, now is the best time to do so. Get in touch with Reelmedia or call us at (65) 6527 2655 or (65) 9488 8669 and we’ll take your business to the next level with professional and exceptional videos that truly impress!

 

7 Reasons Why Your Business Needs a Corporate Video

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If you have not jumped on the video marketing train yet, now is the best time to grab a ticket. Why? Because the verdict is in. A staggering 78 percent of consumers prefer videos!

The fact that videos have been cited by Hubspot as the top content disruptor in 2018 is no coincidence. Today more than ever, it has become increasingly apparent that videos have become this key component marketing campaigns can no longer do without.

Gone are the days when marketers treat their brand’s marketing strategy as nothing more that a stagnant game plan on a piece of paper. Nowadays, they are required to bring it to life if they want to succeed or at least stay afloat. And yes, an impeccable corporate video is exactly the electroshock therapy needed to successfully revive any brand’s flatlining marketing strategy.

The appeal of videos has proven timeless. They can do something mere texts and even images can’t pull off. Videos can create real and instantaneous connectivity and interaction with consumers. In addition, they can also provide a medium where people can comment and react in real time. And that’s just for starters.

Video Marketing Statistics

Before we dive into the reasons for investing in a corporate video production, let’s answer one of the key questions brands ask—is video marketing really worth it? Savvy marketers reply with a resounding yes! However, for those who are not convinced, the following statistics should change their minds.

The Corporate Video Revolution

What are corporate videos?

The landscape of corporate videos have evolved dramatically. Many years prior, budget constraints have limited corporate videos to internal communications. Also, back then, only massive corporations with huge marketing budgets can afford corporate video production and commercial-broadcast videos.

Nowadays, corporate videos are everywhere. In fact, a staggering 96 percent of B2B companies are now integrating corporate videos in their content marketing.

What are the different types of corporate videos?

There’s no denying videos are now considered the best way to connect and engage with customers. There are diverse types of videos a company can produce and each comes with awesome and unique benefits.

Let’s explore some of the corporate video types that deliver impeccable results.

  • Corporate Communication Videos

Some people can probably remember those days when Xeroxed company wide memos or poorly crafted (and lengthy) emails tackling new blanket directives or recent policy changes were the thing.

Fortunately, modern technology has given companies a better and more effective means to communicate. Nowadays, many companies have turned to corporate communication videos to tell stories, inform, persuade, and grab the attention of employees, influencers, and customers.

Come to think of it, how do brands get people to buy into a service or product if consumers don’t have a clear understanding of what they are offering to begin with? What better way to get employees to support and understand recent company directives than a video straight from the company’s CEO?

In the same manner, if a company restructures or rolls out new investor initiatives, a well-produced video on the landing page of the company website can be a truly effective way to deliver complex details in a manner that’s coherent, elegant, and interesting.

  • Marketing Videos

At this time and age, customers use multiple screens at various times to tap into information they want. To address this need, brands have to create a marketing strategy with a laser-focused and clear message designed to keep the customer’s attention and keep it.

Using video production techniques such as time-lapse, 3D imaging, and animation, the company’s message gets seen, understood, and even shared on social media. With that said, brands now consider making engaging, compelling, and interesting videos using the latest video production trends and technology a wise investment.

  • Corporate Training Videos

Many firms work with industrial psychologists and corporate coaches to “train trainers” and teach company employees how to work best within the culture of the company. Other brands on the other hand allocate a huge budget on training conferences to ensure employees understand and apply effective sales techniques, new safety guidelines, and customer service procedures accordingly.

A well-produced and well-conceived corporate training video can lessen hassles and reduce costs dramatically. Also, using corporate training videos can help brands leverage resources effectively and train employees in a way that is both engaging and effective.

Why do businesses need corporate videos?

Marketers can attest video is one of the primary ingredients of any successful marketing campaign and research and statistics have proven this to be true. The average business now publish as many as 18 videos per month and many consumers are embracing this type of content wholeheartedly. In fact, 85 percent of consumers say they look forward to seeing more videos from brands.

The trend shows no signs of slowing down. And it’s not really surprising. For starters, video can support and achieve multiple business and marketing goals including customer experience, retention, sales, customer retention, and many more.

Below are 7 compelling reasons why businesses should invest in corporate videos.

  1. It helps boost website traffic

When it comes to increasing website traffic and keeping visitors on the company site longer, video is deemed a highly effective tool. Nowadays, brands post videos on social media and other content platforms to drive people to the site. A whopping 76 percent of marketers attest videos have helped them successfully achieve said objective.

One of the notable companies that has seen results using this strategy is Home Depot. The well-known home improvement brand creates and posts impactful videos on their Facebook page featuring some of their products. They also include a website link in their captions so viewers of the video can easily explore each products more.

  1. It helps brands win new sales

Marketing and sales teams are now using videos to convert prospects and be a step ahead of the pack. While digital ads and email drip campaigns are also helpful in creating customer touch points, videos have proven to be a more dynamic and compelling option when it comes to telling their story and winning new sales.

Undoubtedly, videos have the power to showcase and promote products in ways photos and texts can’t, making them a indispensable tool in the sales process. Statistics back this up with 81 percent of people claiming a brand’s video convinced them to purchase a product or service.

  1. It helps brands educate new users

When it comes to the perfect tool that can help new customers and prospects better understand a product or service, videos take the top spot. An unbelievable 97 percent of marketers affirm that videos have helped their users gain a better understanding of the products and services they are offering. In addition, 95 percent of consumers watch explainer videos to obtain relevant information about a product or service they are interested in.

  1. It helps brands address commonly asked service and support questions

Customer service and quality support are both critical to customer retention. Fortunately,   there’s no need for customer service teams to manage these aspects anymore. At present, many brands have turned to videos as a way to answer questions proactively. At least 47 percent of brands claim this strategy has effectively helped minimise support queries.

Aside from answering frequently asked questions, videos can also be used to provide visual instructions on how one can complete specific tasks. This is a win-win since it will not only help customers save time, it can also help brands save money that will otherwise go to costly customer support teams.

  1. It helps boost a brand’s popularity

Regardless of the social site brands are active in, it’s easy to see videos are currently dominating the content game. When scrolling through Instagram, Twitter, Facebook or other popular social media platforms, videos are predominant and are shared at a much higher rate than blogs.

When videos are posted online, brands are sharing content that has the potential to impact the business in a really profound way. This is especially true if the video goes viral. The commanding popularity of videos is quite evident with 92 percent of mobile video audiences sharing them according to a research conducted by Hubspot.

  1. It helps brands stay relevant and competitive

The idea that videos are here to stay is no longer up for debate. Many studies and signs point to videos eventually dominating the Internet in the not so distant future. In fact, a Cisco study predicted that by 2019, videos will comprise at least four-fifths of the traffic online.

Clearly, videos will continue to dominate in the coming years and leveraging on its power now gives brands a leg up on its competitors. Those that wait until later to jump in on the bandwagon are sure to get left behind.

  1. It provides measurable return of investment (ROI)

One good thing about videos is brands can easily gauge its success and determine if it’s well worth the investment. Websites like Youtube and Wistia have tools that can track relevant metrics like unique views, shares, likes, etc. so brands can easily keep tabs if their efforts and investment are paying off accordingly.

There’s no doubt the video marketing landscape will continue to evolve dramatically. However, one thing is constant—when used accordingly, videos will not only help you be a step of the pack, it can also help you effortlessly take your business all the way to the top.

Need a topnotch corporate video for your business? The team of experts at Reelmedia is just a mouse click away. Get in touch with us and let us know how we can help!

 

The Best Reasons Why Your Company Needs an Explainer Video

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It’s no secret that there are a lot of changes in Google’s algorithm when it comes to search rankings. That’s why marketers and business owners are looking into new and unique ways to increase the amount of time that their visitors stay on their website and convince them more to purchase a product or avail a service. One effective strategy that many of them are using is adding an explainer video on their websites. This type of content has become a trend in the recent years and it has shown great improvement in helping businesses reach their marketing goals.

If you are planning to add an explainer video in your website, check out the list below for more reasons on why you need it:

It can generate more leads
Videos are not only used in websites. If you have a social media account, you will notice that businesses use videos to promote their brand and reach out to their audience. Through social signals, you can spread the word about your products, services, and brand to your target audience. Creating eye-catchy videos will also help you retain the the attention of target users and convince them to follow your social media account or subscribe to your YouTube channel. In fact, according to a study 70% of Internet users are watching online videos. This is a huge market for companies who want to sell or offer products and services.

It can increase conversion rates
An explainer video can help your business keep tabs on the number of visitors your website is garnering every day. Plus, it can show you where the leads are coming from and who among these visitors can become actual customers. These videos can also be used to have an idea on the most effective content or what services or products your customers are interested in. All you have to do is promote your video and share it online to garner these data.

It can spread your message
Do you want to create a video to promote your newest product? Are you looking for a new way to engage your audience? Do you want to help your audience understand how your products work? All of these problems can be solved through creating an explainer vide. With explainer videos, you can deliver the message of your brand visually and orally. This way, viewers will have a better understanding of what your branding, products, and services are all about. Plus, you can use it to connect better with your audience by showing and telling them why your service is beneficial to them. At the end of the video, you can even add testimonials from other customers to make the video more relatable.

It can help you rank better in search engines
Gone are the days when websites are filled with endless pages of articles with images can or block text and graphs. These types of content can overwhelm your viewers and even turn them off. Remember that user experience is important in search engine ranking so give your audience a reason to browse your page. Get their attention immediately by showing them an explainer video with details that will let them easily grasp what your product or service is all about. as

Do you want to create an explainer video that can help your audience understand your brand or service better? Then contact Reelmedia Pte. Ltd. We have the tools, resources, and experience you need to reach your video marketing goals. Visit their website to learn more about their explainer video services.

What You Need to Know About Hiring a Video Production Company

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It’s no secret that video is one of the most important and effective parts of your marketing strategy. In fact, a lot of brand owners and marketing experts are willing to spend a huge percentage of their budget to creating video content. This trend has been making a buzz in the industry since 2012, wherein brand-sponsored video content has increased by up 44% in views.

As a result, the competition in creating the most effective videos became more stiff that some even hire video production companies to perfect it. If you are considering hiring a company to work on your videos, here are some things you need to know.

Know the purpose of your video
Before you even contact a video production company for an interview, you need to first determine the purpose of creating one. This will help you have understanding of your goals to allow for a more fruitful meeting. Are you creating a video to introduce your brand? Do you want the video to attract more customers? Are you using the video to showcase why your brand is trusted? This will also help you align each step of the process and make it easier to retrace your steps in case you lose your way as you are working on the video.

Not all video production companies will work for you
If a certain video production company worked wonders for your friend, it does not necessarily mean that the result will be the same for you. Each video production company has their own specialization. Some focuses on corporate video, while others prefer weddings and other celebrations. Therefore, teaming up with the right video production company that match your needs can help you launch a video that will reflect exactly what your company message is.

You need to do your research
Recommendations are not enough to gauge whether you should hire a video marketing company or not. You will need to do some research online and look into their previous work to have a deeper knowledge on how they work. A simple Google search is a good start, but checking their social media accounts and online reviews can boost the trust factor. You can also ask those who have partnered with the production company your wish to hire in order to get a sense of whether they enjoyed working with that particular company or not.

Be open to changing your plan and accepting other ideas
While you have a great vision on the end result of your video, you also have to flexible on tweaking some parts of it. There are a lot of factors that need to be considered to produce a quality video including your resources, budget, deadline and a whole lot more. That’s why it is best to choose a company who has experience in the industry because they have the resources and strategies you need to produce a quality video. Be willing to ask for their ideas and leverage on their resources to amp up your video marketing strategy.

Just like your other marketing strategy, getting started is often the hardest part of the process. But with the help of the right video production company you can create a unique video make the process as unified as possible.

If you need help creating a video that matches the needs of your brand, get in touch with Reelmedia Pte Ltd. We have been working for different companies in years, helping them create outstanding videos that mirror the values and goals of their clients. Browse through our website for more information about our services.

Best Ways to Leverage Video Marketing to Reach Business Goals

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If you look at your social media newsfeed, you’ll see how effective video is in reaching an audience. You can see them selling products or telling story everywhere, even in malls and streets. More and more brands are starting to use it to engage clients and stay connected with them.

Through video marketing, you can enrich your whole digital strategy. Whether you want to improve your lead generation or boost engagement, it can be the secret recipe to your success. The key is make a video marketing that is timely and is aligned to your business values and goals.

If you want a video that will do more than just boost your inbound marketing or generate more clients, below are some tips on how to create a robust strategy to leverage video marketing.

Take advantage of special occasions
Holidays and special events are a great way to amplify the message of your video. If you’re patient enough to wait for a special occasion to release a special promotion, it can help to create a bigger impact. For example, if your business targets housewives, you can produce the content on Mother’s Day or International Women’s Day. It is best to plan ahead and search for special dates that will be helpful in promoting your business. Remember that during special occasions, people are more willing to spend money on brand or products that they trust. Remember to use hashtags and ask viewers to share your video.

Produce short and timely videos
Your audience are too busy to read pages and pages of your website’s content. They also easily get bored watching lengthy videos on their social media. So how do you catch their attention and send your company’s message in one strategy? The answer is by producing short and timely videos. Audience prefer videos that will only take a few minutes or seconds to watch and are to absorb. Be it a how to video or an overview of your company’s story, you should always make sure that the video is short and easy to watch. The key is to consolidate all that of the important things that you need to say in a minute or less. The introduction should also be impactful since you only have 10 seconds to grab a viewer’s attention.

Use testimonials to build trust
Video testimonials are a huge factor in your strategy as it creates a human touch to your message. It supports what you are telling your audience about why they should trust your brand or try your service. Go back to your list of previous clients who were satisfied with your work and ask them to make an appearance in your video. They can commend your product or services or tell how your brand has helped improved their business or life. By adding a client in your content, the video marketing becomes more relatable and your brand will create a deeper connection with your audience.

Reach Out to Influencers
Research on the influencers that your audience follows and contact them for an interview or an appearance in your video. It could be a travel blogger, a fashion icon, or a successful entrepreneur – he or she should be a credible personality whom a huge number of your audience listens to. You can ask them to give your customers new information on how your audience can benefit from using your product or service.

For a video marketing company that can help you make an impactful video, trust only Reelmedia Pte Ltd. We have years of experience in helping brands reach their business goals through producing quality content.

Top Questions to Ask Before Hiring a Video Company

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Video marketing can be both rewarding and challenging. Engaging in it requires an incredible amount of effort and time. However, when done correctly, it can help your business reach its goals such as expanding brand reach or boosting sales.

Many brands even hire video companies to help them produce quality videos. If you are planning to do the same thing, this article will be of great help. This is an important step for your brand and it can make or break your video marketing strategy. To help you avoid pitfalls, read on for the best questions to ask when hiring a video production company.

Ask what the video production company is specializing in
Not all video production companies will be a good fit for your business. Some of them may specialize in live events, while others are more experienced in covering weddings. If the company you are planning to hire specializes in what you’re looking for, then chances are you already found your best video company contender. Specializing in a video production type that is similar to your business niche means that they have immense knowledge on what will work best for your brand. This leads us to our second question.

Ask if they have unique ideas on how to promote your brand
There are a lot of videos out there and you want to have a unique way to stand out. During interview, these video companies should give you a clear idea on how they will promote your brand. For example, Reelmedia Pte. Ltd. prefer having a hands-on and personalized approach when working on a project. They don’t follow a formula but rather base the strategy on the story or message of the brand that they are trying to promote. They are dedicated about helping their clients tell their story through creating efficient marketing videos.

Ask about their previous work
A good video company will be proud to present their previous work. The videos that they created for their clients will be a testament on whether they will deliver to their promises and if their strategies are effective. If they’ve successfully worked with other clients, then there are bigger chances that they will do the same for your business.

Ask about their previous clients
Another effective way to gauge whether a video company is effective or not is by asking about their previous clients. Again, these video companies will be more than proud to give you list of names of their satisfied clients because they know that they will receive good commendations from them. If you want to be a 100% sure that they are effective, you can even call or email their previous clients to get feedback. Ask about how was their experience working with the video marketing company.

During the interview process, you’ll also want to check if you can see yourself working with these people. Is there a chemistry that will help both parties produce a well thought of video? Do they seem sincere with their answers? Remember that it’s crucial to make sure that the team is passionate about helping you and has the same values as your company. Plus, video production can be really stressful so you want to be surrounded with people who will help make the process more fun and less taxing.

For a video production company that will help make your plans come to life, visit Reelmedia Pte. Ltd. Whether you need an explainer video or an animation video, we have the experience and know-how to help you. Contact our company to learn more about their services. We have friendly staff members who will be more than happy to answer your questions.

Why Hiring a Video Production Company is A Good Investment?

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Producing a corporate video is not an easy task. It could be daunting considering the amount of time, patience, and effort that you need to invest to produce a video with quality content. You can't expect to finish such task by just purchasing a high end camera.

The video production requires organizational skills to properly coordinate the whole process. You will also need multitude of talents to polish and professionally produce a nice video.

No wonder some companies even hire corporate video production companies just to finish create a quality video that their audience will truly appreciate.

If you need more convincing, here are a few reasons why hiring a corporate video company is worth your investment:

Access to resources
Corporate video production companies have all the skills, talents, tools, and other resources you need to produce a quality video. From high definition video cameras and lighting to editing programs and post-production team, they can help you. These companies hire experienced professionals who have the know-how to assess, plan, and orchestrate the production of your video. Their tools will ensure that the quality of the video and images are professional looking to effectively convey the message of your brand.

Produce Quality Videos
When you hire a corporate video production team, you can rest easy that each of their staff has an eye for identifying what a perfect shot is. They know the right angles, where to focus, and what to highlight in order to produce a great video. Each aspect will serve a puzzle piece to create a picture that will mirror the message of your brand. Plus, they can work with your team or actors to help them become comfortable in front of camera for interviews. They can direct the production from start to finish.

Video Marketing Knowledge
Their years of industry experience makes them a reliable source on how to promote your video. The competition in video marketing is tough so you have to use your best resources to get ahead of the game. Corporate video production organizations have in-depth knowledge of how to develop effective marketing campaigns and create exceptional video content for it.

Budget
Hiring a video production team doesn’t have to be pricey. They can work within your budget while still ensuring that you will reach your video production goals. Just be sure to be transparent with how much you are willing to spend on your video production. You also have to be realistic and weigh your budget and your expectations. They can help you make a corporate video that matches what you need and is still within your budget.

Unique videos
With a video production company, you will eliminate having to do a trial and error to know what strategies will work and what will not. These people are experienced with working with different clients and marketing to different audience so they know what will work best for you. Plus, they are knowledgeable of the new trends in video marketing industry. Therefore, they can suggest to you an effective strategy that will allow you to make the most of the video and make it an efficient part of your marketing campaign. With them, you can even make a viral video that will work on various platforms.

Remember that the videos you will produce will reflect on your brand or your products, so it’s very important to treat the corporate video production with professionalism and attention to detail. Fortunately, Reelmedia Pte. Ltd. is here to help you make effective videos for your brand. Browse through our website to learn more about our services.

How to Make Any Corporate Video a Hit?

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According to statisticbrain.com, 300 hours of videos are being uploaded on YouTube every minute. If you compare a person’s average attention span against this amount of content, you’ll see how challenging it is to produce a corporate video that your target audience would really watch. While it is challenging, it does not mean that its not feasible.

With the right materials and idea, you can still win the hearts of your target audience by producing quality corporate video. This will help you clearly communicate to your audience what your brand is about, what are the unique value proposition your brand, product, or services, and why your brand should be considered over other brands.

If you need help ensuring that your next corporate video will be a hit, here are some tips to help you get started.

Hire a professional corporate video company
Some may choose to do their corporate video on their own or with the help of their staff. But if you want to make things a lot easier and to ensure your video will be a hit, you can always hire a professional corporate video company. Doing so will save you all the trouble of looking for resources, doing trial and error shots, and renting tons of equipment. With a professional team, they will give you the resources you will need to produce a quality video. They can even share their ideas and insights on how you can improve the video’s content by adjusting your script, lighting, editing, or logistics.

Identify your target audience
To nail the video production project, know who you are this video for.
Define your target audience and speak to them. Having general appeal is nice, but paring down your strategic approach is nicer. Be very specific about how your company or product will improve the life of your target consumer. Give your ideal client a name and backstory, and tailor your messaging to the character you’ve created.

Create a compelling script
When creating a script, be sure to be specific with the message that you want to convey. It should be direct to the point and with one purpose because telling too many stories could confuse your viewers. They might also lose interest along the way and not finish watching the video. So be sure to only tell stories that will attract the interests of your viewers so as not to miss the opportunity of engaging them.

However, be sure to tell your story by showing off what your brand, product, or service can do for your consumers. With a corporate video, it has to be very visual to create convey a great deal of information in just a few seconds or minutes.

Connect with your audience
No matter how great your story is if its not relatable or entertaining, it will be hard to make an emotional connection with your audience. By having an emotional and deeper connection with your target audience, it will be easier to convince them to trust your brand or purchase your product. You can create a documentary to tell how a product has improved your customer’s life or help your viewers relate to your story. This way, your content will become more relatable.

If you need help planning or producing a corporate video, don’t hesitate to contact Reelmedia Pte Ltd. They have years of experience of helping businesses in Singapore to promote their brand through video production. Whether you need an explainer, animated, or corporate video, they can help you. Visit their website to learn more about their services.

Top 3 Tips to Creating a Highly Effective Corporate Video

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While corporate video is not as popular as other types of videos, it is still a great marketing strategy that can engage and entertain audiences. Some may think that it requires a lot of time and money to produce an effective corporate video. However, with the right tools, a modest budget, and an outstanding idea, your brand can produce an engaging and high-quality corporate video. It will help engage your target audience and solidify relationship between you and your existing customers.

Need help on how plan and execute your first ever corporate video? Here’s a compilation of efficient tips that will surely help you get started:

Identify your goals
Each corporate video serves a different purpose. Are you creating a video to introduce your brand? Will this video be used to attract more customers? Do you want this video to convince potential employees to be a part of your company? Once you have already defined its purpose, it will be easier to plan what your video’s content will be.

If you need more employees or clients, you can either include client or employee testimonials in your content showcase how awesome it is to work with your company. In case you will be introducing a new product or service, you can make a product overview or a “How To” video to show how you make your products to your audience. There’s also the option of making a short documentary about how your clients loved using your product or availing your services.

Plan the corporate video production
After you have conceptualized your content, the next step is to plan your corporate video production. Consider the people you will need to include in the video, the budget, the location and the team who will be responsible for executing the whole plan. You can either ask your whole team to help you plan and produce a video or hire a video marketing team to make the whole process hassle free. Keep in mind that making a video is a great way for your staff to bond as well so don’t try to do it alone. Even if you hire a video corporate video company, you still need to be involved in the whole process.

Produce an engaging story
There are tons of video content available online. For your corporate video not to be ignored by your audience, it needs to be engaging and entertaining. Make the most of the time, money, and effort you spent on the production by ensuring that your video will stand out. Plan the stories you have to tell your audience, especially the ones that will strongly connect with them.

If you’re having a hard time deciding, discuss it with your team and brainstorm about how you can turn the company’s story into an interesting video.

Don’t overlook the production value
While you can always make a video production on your own terms, it does not mean that you will not exert effort in production value. It doesn’t have to be perfect and look like a Coca-Cola ad, but it should still be impactful.

If you want to guarantee a production level that is decent and worth your audience’s time, you can always hire corporate video professionals. You can search online, ask friends for recommendations, or find suggestions in forum to find the best video production company in your area. One corporate video production company that’s highly recommended in Singapore is Reelmedia Pte Ltd. We have helped many brands in Singapore to reach their audience by helping them produce high quality videos.

3 Advantages of Using Animated Videos

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Digital marketing continues to change year after year. And its market also continues to grow as more brands are starting to recognize how important this method is in reaching their goals. No wonder business owners and marketers flock toward different online marketing channels just to create a strong and effective online presence.

This year, one of the most popular ways to stand out as your target audience gets bombarded with sponsored content and online ads all day is through videos. It can help you break through the cluttered newsfeed of your audience on social media or help make your website’s content more engaging. Studies also show that come 2019, video in general will occupy 80% of the web traffic, making it a great investment.

But what about businesses with limited budget? How do you compete with a lot of good video content without spending too much? A great alternative you can use is animated video. It will offer the same benefits you get out of high quality and live action videos that your competitors are using minus having to spend thousands of dollars.

Through animated videos, you can tell your brand story, entertain your audience, and explain why your service or brand is worth their attention.

If you need more convincing as to why you should incorporate animated video in your digital marketing efforts, here are more reasons to help you decide:

1. Animated videos are easy to make
Compared to doing live action videos, animated videos are a lot feasible. With live action, you need to hire actors, look for a good location, rent equipment, and hire editing team. But with animation video, all you need is to hire a corporate video production company who offers animation services. You will cut your expenses in half while sending the same message across. The rest of the budget can be used to other marketing efforts that will strengthen your online presence. You can either use the budget to produce more products, host events, or use as a prize for an online contest.

2. Animated videos will not limit your creativity
Aside from cutting out the whole video shoot process, animation video offers you the flexibility to be in different locations, have different actors, and have different story lines. Any concept can come to life, whether you want to use robots, flying objects, or even ghosts and monsters. Skip right to the editing phase and cut down on labor cost. You will even save yourself from the hassle of coordinating with different teams and managing anyone’s schedule. While you may still need a video production team, the cost be so much less than a live video.

3. Animated videos let you have consistent content
The competitive industry of digital marketing requires you to consistently publish content to engage your audience. This could be a challenge, especially for start up companies that don’t have much budget to produce content. With animation videos, you can consistently create new content that will position your business in front of your target audience at all time. It has short production time and is way cheaper that other ways of creating videos.

Plus, its so easy to edit and update your published content. If you want to change update your old live-action video into an animated video, it’s easy to ask your animated video team to go back in and change text or imagery as needed.

If you are interested in using animated video in your marketing efforts, be sure to contact Reelmedia Pte Ltd. We have the expertise and know how to help you reach your business goals through efficient animation video services.