Looking to invest in a cost-effective marketing tool that can bring your company a great ROI? Something that can widen your visibility and allow you to save costs on advertising? End your search, as animation video is your best choice. Here are the ways it can improve your online presence:

GAIN MORE VISIBILITY
Uploading an animation video on YouTube has many advantages. One of them is that it is much cheaper than advertising on Google. But for your video to be noticed it has to be great, unique, and outstanding. By doing so, you can save a lot of in your budget on advertising, while getting more visibility or online exposure. Moreover, since Google owns YouTube, your videos have better chances of ranking on Google. People can also share it on other social networking sites like Facebook.

IT REDUCES YOUR SITE’S BOUNCE RATE
The bounce rate is an Internet marketing term which is the percentage of visitors that visit your website and immediately leaves or “bounce” to visit another page or section. It measures the rate of the effectiveness of different websites in encouraging users to continue with their visit. So how does it affect your ranking? If your bounce rate is skyrockets to 80%, this means that 80% of the visitors quickly leave your page and you´re investment in a campaign is also going to the trash. To overcome this situation, you can embed an animated video above the fold in your website’s homepage, where users can immediately see it. This can dramatically lessen your site’s bounce rate, and also increases the time-on-page rate. It also encourages your visitors to follow your video’s call to action and take the next step in your campaign.

HELP YOU HAVE A BETTER SEO
An animation video can work ways in improving your SEO efforts. How? As mentioned above, this type of video can enhance your online visibility and then help in improving your ranking in Google. To do this you need to start embedding an animated video into your homepage. It should be placed above the fold so it can instantly grab attention of your potential clients. It can also encourage them to stay longer in your page, resulting to you having higher rank in in the search engine. Keep in mind that Google likes websites that have a low bounce rate as well as a high time-on-page rate because it means that the users really find the website’s content as useful. This is also an organic way to gain more exposure and reach a wider audience.

INCREASE CONVERSIONS
Instead of investing a huge amount of money on television ads, you can switch to producing animated videos. It has a proven record of being one of the most effective types of video content marketing. In fact, it can increase your conversions by twenty percent on average! This is because videos can grab your audience´s attention orally and visually. It can be a fun, entertaining, and engaging way to generate strong identification. Some videos even set up a strong and emotional approach to attract more viewers.

ANIMATION VIDEO CAN WIDEN YOUR SOCIAL MEDIA REACH
Once you have produced an effective video, leverage its use by maximizing your reach and visibility on different channels. You can share it on your social media sites to gain more views. By doing so, you can also boost your brand awareness in a much profitable way. Some marketers also use it to strengthen the engagement within your existing as well as potential customers.

For more details on how to create an animation video, contact Reelmedia Pte. Ltd.


Due to various changes in Google’s algorithm for search rankings, marketers are looking into different ways to increase amount of time visitors stay on their website. One option they considered to be effective is by having an explainer video on their sites. This type of video has noticeably boomed in the recent years and has shown great improvement in growing businesses. It has also become one of the best tools in marketing. Check out the list below for more of its advantages:

Explainer video can increase your business’ conversion rates:
In addition to the perks mentioned above, an explainer video can help business owners to keep tabs on how many visitors their sites are garnering each day. It can even show you who among these clients can become actual customers. You can also refer on video’s number of views to have an idea of what services or products your clients are interested in. In fact, based on Video Rascal’s study, 85% of your potential clients are more inclined to buy a product or avail a service after they have watched an explainer video.

Explainer videos can generate increased interest
Through social signals, businesses can spread the word about their products, services, or even branding. Creating images and videos does these social signals to attract the attention of target users. There’s even a study that shows that 70% of overall Internet users watch online videos. This is a huge market for companies who want to sell or offer products and services.

Make sure your audience understands your message.
While having well-written articles is important, there is still a chance that your audience will not interpret your message properly. With explainer videos, you can remove that chance since your audience will no longer be doing the guesswork to know what you are trying to tell them. Since the content is delivered visually and orally, viewers gain a better understanding of what the branding, product, or service is all about. It helps you connect better with your target audience by explaining why your service is beneficial to them. You can even use testimonials from other customers or clients to make the video more relatable.

Explainer video allows you to rank better in search engines
Having endless pages of articles with block text and graphs or images can overwhelm your viewers and scare them away. User experience is a huge factor in search engine ranking so you have to give your audience a reason to enjoy browsing your page. To get their attention immediately, you can start by showing them an explainer video with details that will allow them to easily grasp what your website is all about. You can use animation, add humor, feature a customer’s story, or include a short documentary to tell them more about you.

Explainer video can increase your web traffic
If you have been around in the digital marketing industry, you’ve probably heard of viral videos. It is a video that gets a large viewing from various types of audience in just a short amount of time. There is really no proper formula on what video s would go viral. Just make sure your video is unique, outstanding, and relatable so it has better chances of gaining popularity.

Explainer video helps audience retain information
An average person retains 50% of what they see. This means that with explainer video, it will be easy for them to remember your business branding, your tagline, and even your products or services. If the customer likes your video and your product, they’ll more likely share your video.

To create a video that has good chances of going viral, contact Reelmedia Pte. Ltd.


With a professional video, a company can instantly revitalize their business branding and improve their company profile. That’s why a lot of businesses are into video marketing in order to boost their rankings or increase their return on investment.

Whether the goal is to have a 30-second of promotional advertisement or an entire hour of introducing a corporate project to your team of staff, having a creative video is always a good way to deliver your story. Find out the guidelines below to creating a video that will surely win you your target audience. Read the next paragraphs below:

Learn who your target personas are and their interests
The main goal you have in most video marketing is to communicate and engage your specific audience. We all know that your advertisements, be it online or on television, will not necessarily appeal to all types of audience. That’s why you need to know your target’s persona and be as specific as possible into solving their problems. Make sure that your message is customized and clear that it can solve your audience’s problem.

Create a relatable video
Treat your script as a blueprint of your video production. Keep in mind that all things great start on paper first, whether be it a video, a building, or a movie. The story inside the script should describe every visual as well as audio element, similar to architect’s plans in a building’s blueprint. Spend as much time as you need to produce an efficient script before spending your budget in producing a video. Another factor to consider is the length of your video. Marketing videos are ideally shorter so if possible, try to keep it less than 2 to 3 minutes. Make it clear and concise so you can easily grab the attention of a potential viewer. Consider it as a summary about everything that is great about your company or service. Every second of your video should be worth your audience’s time so save all the lengthy and detailed information on your web page.

Engage your audience
Videos are effective in engaging your audience since it can easily inform and persuade. They just need to watch a 30-second video and they can be informed on what they need to do next. It offers visceral experience to your viewers since it is engaging both orally and visually. When posted online, they can even add comments or reply to other viewers. Instead of just explaining why your services are beneficial to them, you can use the video to show your audience why they should invest into your services.

Build a rapport with your audience
Once you have already interacted with your audience, be sure to build a rapport with them. This way, once they become your customer they can also help sell your service or product by sharing it to their friends.

Share your beliefs
Whether they need a detergent soap, a new television set, a new pet, or even a new mobile phone, your audience has a lot of options that they can access easily. So be sure to give them a better reason why they need to choose you amongst this wide selection of options. Share your ideas as to why you stand out in the industry. Tell more about your beliefs or your story so they can easily relate to you.

If you need help with creating effective video production, be sure to get in touch with Reelmedia Pte. Ltd. Their team of staff is always ready to help you create compelling videos at great rates.


Looking for a step-by-step guide to produce a content that will engage and entertain your audience? One of the best ways to do so is to hire a video production company to help you. Many people think that video production is expensive and has lots of risks. These reasons also stop them from discovering the benefits that an explainer or animated video can bring. Find out how you can avoid risks and produce great videos. Check out the list below for more information:

Identify what video’s purpose is:
Each corporate video is intended to be used for a specific purpose, be it to hire more people or to promote a new service. Ideally each should not be the same for it to be effective. It should also be customized to your target audience’s specific persona. Depending on your company needs, you may design it to introduce your branding or to attract more clients. Before you invest in a corporate video, be sure you know its purpose so you can highlight it. Whether you want your business to be more popular to the younger viewers or to promote a new product, consider what you are intending to offer for you to properly convey it through your video’s message.

Have a script that will engage and entertain your audience:
While planning your video, think of stories you can share to connect and engage with your audience. Be it an emotional or a funny video, choose a tone that you best think will help you share some of your company’s or client’s strongest stories.
Keep in mind that a corporate video takes a lot of effort and time to create so there is no reason to rush and spend company resources on a bad video. Find a way to connect your company’s message to the day-to-day problems or topics of your audience.

Plan everything properly:
Even if you think you are not creative or this is your first time to produce a video, it does not make that you cannot pull it through. You can actually use your experience in the logistics for you to succeed in creating a corporate video. If you want to make sure that is up to date and effective, you can also hire a video production company. For them to quickly grasp what you want, it will help if you already have a well thought of plan on how you want the video to appeal to your audience, its purpose, and how it will be executed. This makes it a lot easier to get the job done for everyone in the team who is involved in the video production.

Don’t rush the production:
Don’t rush into completing the production plan. Spend time to research, plan, and organize to make sure that your audience does not get a hint that you rushed the project. You do not need to produce the best type of corporate video, but you also must see to it that it does not look like you finished it in just one sitting. If you have no idea how to make one, you can produce a decent corporate video by hiring a professional video production team.

If you are looking for a video production team in Singapore, look no further than Reelmedia Pte. Ltd. They create great videos that you can be proud to promote to your audience. Visit their website now to learn more about their video production services at reasonable rates.

There are a lot of benefits in posting videos online to promote your products or services. That why many companies set up their own video production just to ensure that it will meet the expectations of their audience. If this is your first time to prepare for a video production and you need help, below are some helpful tips you can use:

Test the equipment
Whether you own the equipment or just renting them it is always best to test them to see if they are properly working. Just because all of these gears worked well the last time you used them does not mean that it will work perfectly this time. So go ahead and check to see if you need to replace or repair anything. Put all the gears through its paces a few days before your scheduled shoot, from the cameras, lighting, monitors, or microphones.

Check the batteries or chargers
This step is very important, especially if it has been a while since you last used the gears. It will take you several hours to refresh the charge on some equipment such as your camcorder batteries, so you need to do this task a day or two in advance of the shoot. Don’t let it get in the way to finish other important tasks. You can do it overnight, in your sleep so it does not eat up much of your time. To be sure, you can extra charged batteries per camera for your peace of mind.

Print Your Plans
Your plans should not just depend on your video production script. You should also print out your schedules and shot lists. This will help you make sure that everything will go as planned and will even allow you to foresee any possible problems. Take the time to create a plan so you do not put the entire production, including budget and time, at risk.

The video should be engaging
Once the camera starts rolling, keep in mind that your audience has a short attention span so you need not only grab their attention but also hold it. Videos allow business owners to persuade their audience without spending an arm and a leg. The video has to target the right audience, keep them engaged, and you are on your way to leading them to be one of your consumers or promoters. If they share your videos, they also help as one of your promoters. It offers a unique experience to your audience since it engages them orally and visually.

Your audience has to be your priority
Build a good relationship with your customers and followers in order to keep them loyal and establish trust. Your viewers have a lot of options available at hand and are only watching videos for no other reason than to be entertained or to look for solutions for their problems. Therefore, you need to give them a reason to be interested in what you are offering.

Distribute the video to the right channel
Whether you plan to upload the video to your personal account or website, your client’s website, a YouTube page, on Instagram, and other social media sites, be sure that your target is also on that page. You can also play the video during trade shows or company events on repeat or while the guests are waiting for the event to start. Make the most of the company’s video production cost by properly distributing its output.

Contact Reelmedia Pte. Ltd for video production services that you can always trust! Visit their website for further details.


Companies produce corporate videos as it serves as an online communication that they can benefit from utilizing. Be it a small or huge enterprise, businesses are joining many of those whoa are getting started with creating online videos. To find out what you company should not miss when creating a corporate video, check out the list below:

Don’t forget to write an awesome script

Your script serves as a blueprint of your corporate video. Since it is the foundation of your video marketing effort, this can make or break the entire production. Therefore, it should be unique and well planned for it to be compelling to your audience. To achieve this, assign the scriptwriting task to someone who is experienced in this line of work and can take a fresh look at the company. He or she should be from a different company or not one of your employees. This way, as a scriptwriter, he or she can explain it in a way that any type of audience can relate to, whether the viewer already knows who you are in the industry or not.

Hire a team of professionals
Another option you have is to hire a professional video production team, who can help from the scriptwriting phase up to the post-production requirements.
Their team will have you fill out a creative brief so they’ll have a better of what your company does or what are your goals. In this brief, talk about your company, your employees, and achievements at a high level and define what you really want to be included in these corporate videos. Once done, the writer will use that creative brief to write about your video’s script.

Highlight the benefits
While you want to promote your business or to introduce your branding to a wide selection of audience, remember that people watch videos to be educated or to solve your problems. They are not watching to learn about your company or share your business’ story to their friends. Therefore, you must focus on showing them the solutions or the benefits they can get out of your products or services. Instead of discussing how competitive your product is or how many great features your gadget has, tell your audience how your device will help them live better or how it will solve their problems. This way, your viewers will find your video relatable while avoiding sending them with information that they will not easily understand or are interested in.

The video should have a recall to your audience
Everyone loves to be entertained, whether your audience is a working mom, company owner, or a student. So it will be best if your video has a way of making its viewers entertained while promoting your product or service. The positive mood makes it more convenient to connect with your audience and it will also help them easily remember your branding. If the video is unique and effective, they might even post it on their social media sites to share it with their friends. This allows you to have more potential clients to reach. Whether you want to add a bit of drama or humor to the video, make sure it is something that is new to your audience.

Are you planning to include a corporate video to your landing page? Or maybe use it to promote a new product or service that your company is offering? Let Reelmedia Pte. Ltd.’s staff members help you create a video that your target audience will surely love. Visit their site now for more information about their services.


The old ways you can promote your branding, services, or products of like advertising on posters, newspapers, and flyers are becoming more and more outdated. Today, businesses are more inclined to using online marketing. This includes content marketing as well as video marketing. Companies are beginning to follow this new trend as it allows them to reach more audience and is way cheaper than advertising on television or having a billboard. Regardless of whether the business is already well established or a start up company, online marketing has become an essential part of any business promotion. What’s more is that these companies can now interact with their audience and clients. They can even build awareness of the brand, product, or service without spending a fortune.

With the use of social media sites, people spend hours to find the products or service that they need. So it will be a missed opportunity for any business to ignore this opportunity to target a huge market. One good way to attract their attention is by creating a corporate video production. If you want tips on how to produce great corporate videos, check out the list below:

Learn how it’s done
Be sure you have an idea on how to plan and manage a corporate video production, especially if this is your first time to handle one. Everything from the pre-production up until the post-production know-hows, educate yourself about the process to be able to produce an awesome video. You can also assign a company who is expert in this field or assign of your staff who is skilled in this kind of project. Keep in mind that you will need a lot of good talents to achieve great success on this video production. This is also a good investment to help reach your target audience and better promote your business.

Be creative
There are a lot of videos out there so you need to try something outstanding and unique such as animation or explainer videos to create an impact to your audience. While creating testimonials or live videos has its advantages, animation is still considered as something that is newly explored tool in the corporate work. This means that your audience is still curious to watch it. By the end of the video, your target client should either want to learn more about you or do business with you. Your corporate video also needs to be effective that it can make your audience come back to your page for more information about your service.

Keep it short as well as simple
When making a video, always remember that your viewers have a short attention span. The challenge is not just to make a video but also to create something that will catch the attention of its audience. It also needs to keep your audience engaged into watching the video they have already absorbed what your message is to them. In fact, your video only has 8 seconds to grab attention before your viewer decide to move on to another link or website. 8 seconds is not a lot of time, especially if you are just starting to promote your brand to the public. That is why your need to be sure to hire the right staff and plan the project well for it to effectively sell your service or products.

Need help finding the right team to create your next video? Let Reelmedia Pte. Ltd. help you create one that your target audience will definitely love. Visit their website today for more information about their video creation services.


Creating a video and posting it online has already evolved from just a simple hobby of trendy people to being a part of different businesses’ marketing. It’s has become essential to the corporate world for them to reach their target audience. Today, companies include a short corporate video on their home pages in order for their consumers to learn about them easily and quickly. If you are also interested in using corporate videos in your next campaign, here are some types you can use:

Broadcast Commercial :
This type of corporate video is can be quite expensive but it sure can generate the most return on investment or ROI if shown on the right medium and enough times. Broadcast commercial can be used on television, making it more expensive than the other video types on the list.

Company Profile:
Companies use this type of video to introduce their branding, product, or services to consumers. It can include a talking head, discussing information about the company or from the CEO or other top officials who is credible enough to discuss your business. A company profile helps reach a common ground with your audience within or even beyond your target market. You can do this by including some pictures of your enterprise’s interior, providing a little company history, and stating your business’ mission and unique marketing proposition. This way, viewers can get a better idea of your business’ purpose in the market.

Client testimonial:
The easiest way to connect with your target audience is by having product reviews by one of your customers. Someone who has already tested the product and can say his or her opinion about it. Reviews are becoming an essential part of marketing because online shoppers now want to get quick answers whether a service or product is worth buying. This is your client’s way of testing if your product lives up to its promotional claims.

Promotional video:
Promotional videos are created in order to present products, services, as well as branding. The only difference it has to TV commercials is that they are not necessarily produced for online consumption. These commercials can also be distributed using DVDs or even packaged along with other media, or be shared through social media.

Talent recruitment:
If you need more staff for a certain project or you need someone who can help you lead a new business venture, you can also create a new video to get more employees. Talent recruitment videos are designed to promote the company to your soon-to-be employees. Present your company as a good employer in order to attract the attention of skilled workers. Recruitment videos will help your human resources department to target specific individuals who are qualified for recruitment. They can use it along with your existing classified ads on employment sites or job portals.

Documentation of events:
Take advantage of your company’s year-end party or summer events to promote your company. It will showcase your company to your target audience that how you celebrate business milestones or appreciate your employees. These videos serves as your achievement evidence that you can present on your website, show to your new hires, and share on your social media sites. Use it as a compelling visual to develop an archive of your company history. You can also use videos of your business’ conferences or seminars.

If you are looking for a company who can help you build your next corporate video, get in touch with Reelmedia Pte. Ltd. Our friendly and professional staff will ensure you have the perfect video for any occasion and marketing campaign.


When it comes to marketing, you will encounter many standard tools that marketer use just to increase ROI and conversion rates. While having a beautiful website and quality content can give your business a great boost, you still need to continuously improve your page with new updates. People will keep coming back for more information once they see that you regularly update your website. So what tools can you use to further increase your conversion rate? How can you attract more customers and convince them to maintain their subscription to your website?

There are many conversion tactics that many businesses are using to increase their conversion rates. One of which is explainer video. It is a short video that is used to tell a story about a company’s history, mission or vision, new products, new services, and a whole lot more. You can either use hand drawn, clay, or digital drawings to produce once explainer video. No matter which type you choose, they are sure to give your business a better way to convey your message to your audience. So why is explainer video so effective in boosting your sales? Here are some of the best answers:

1. It can easily grab your target audience’s attention
Studies show that the attention span of an average person only lasts up to 8 seconds. This shows how short your time is to capture your audience’s attention. If after 8 seconds you do not sound interesting or entertaining to them, you might risk losing their focus, leading them to skipping your video or going to a different website. So don’t waste that first 8 seconds to convince your audience to buy your products or love your branding. Engage them into learning more about you buy watching the entire video and taking the next step your desire.

2. It offers clear presentation
Whether your target audience visual or audio learner, explainer video can still grab their attention. We all know that a persuasive content is good so imagine how effective it will be if we tie it up with good text, speech, and graphics. You will be able to communicate more clearly with your audience. Since an explainer video has to be short, you are forced to compress your content into just 60 to 120 seconds. This means that you will only discuss what needs to be heard by your audience. Your marketers and video production team will also find the best ways to concisely and simply convey the benefit of your services or products.

3. Better chances of being shared
Since explainer videos are more entertaining and less dragging, your viewers will more likely to share it than just plain articles. Once it is shared, it also has better probability of attracting leads to your website. This means better conversion rates for business. Your viewers will eventually become your customers and then promoters if you give them valuable content through videos. If your customers like your branding, products, and services, they’ll more likely share your explainer video on their social media like Twitter, Facebook, or YouTube. This allows you to easily spread the word about your business without even lifting a finger.

So go ahead and start planning your next explainer video. You’ll never know how much number of customers it can reach in just one day. Share it to your social media sites and let your clients help you the right leads for your business.
Need help with creating explainer videos? Contact Reelmedia Pte. Ltd to find out more about how they can help make an exceptional video today.

One of the most common questions business owners have when planning for a video production is whether they will use live production videos or animation videos. Both options offer benefits but many prefer animation video because of the following benefits:

1. You can show your audience how your business started

Through animation video, you can showcase how your business started in different ways possible. Be it a short thirty-second clip of animation or a full-length feature of your business history, everyone loves to watch a great video. This is where animation video steps in as it can help bring different concepts or ideas to life.

When it comes to telling your company’s success story, you want to create a video that your audience will find relatable. Something that your audience will remember you about or that they will share to their friends online. What’s great about animation videos is that it uses the power of storytelling to make your story easier to understand and memorable. It can also look playful and vibrant so your audience don’t easily get bored while absorbing helpful information about your new business or new services.

2. Animation videos are easy to understand
What many business like about animation videos is that it can display clear information in a simple manner. You don't have to include loads of information that could bore your audience. It gets the point across and makes sure that your audience hears the message well. Yes you can still include graphs and charts but you can make sure that your audience will still appreciate it by using a voice over to explain the information.

3. You can create high quality videos
Even if you are low in budget, you are rest assured that you can produce quality videos through animation. Unlike with using live videos, where you have to hire actors, dedicate time to look for a location, rent some equipment, animation allows you to skip these steps and just go straight into production. The quality will also be great since your staff will be using online applications to do it.

4. Animated videos appeal to many types of audience
Whether your target audiences are working moms, young professionals, or business owners, animated videos is still a good option. What’s good about this type of video is that it appeals to a wide array of audience. This is because animated videos are simple and easy to watch. No matter how complicated the topic is or how insightful it is, you can still make it simple with animation. The animated characters are fictional, so they don’t certainly have a real race or beliefs as compared to real actors. This makes it less of a hassle to make it appealing to various types of viewers.

A lot of people might think that it is less professional and might only appeal to younger generation. What they seem to miss that adults also love creativity and the human aspect that surrounds the video.

There you have it. With this list in mind, it is probably easier now to decide whether you need an animation video or not. The next step is to find a team of professionals who can bring your ideas to life. If you are looking for a video production company in Singapore that you can trust, look no further than Reelmedia Pte. Ltd. They have the expertise and experience in the industry to help you with any of your video production needs. Be sure to visit their website or contact one of their staff for any questions you may have in mind.