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The Most Common Video Marketing Myths Debunked!

As of 2017, a whopping 74% of all web traffic is attributed to videos. Impressive, right? Considering its massive clout, you’d assume all businesses are taking advantage of all the benefits video has to offer.  Surprisingly, at least 31% of brands and businesses have yet to add videos in their marketing arsenal. Why? Because they believe many of the video myths they come across! Video Marketing: Myths and Facts To ensure you don’t miss out on all the amazing benefits video has to offer, we’ll discuss some of the most common video marketing myths and the truths behind them: Myth #1: Video marketing is too expensive Definitely not true! If

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video production company in Singapore

How to Optimise Your Videos for Google: Top 5 SEO Tips

Over the years, videos have become increasingly important for B2B marketing. This development is not exactly surprising as brands with dedicated video marketing strategies earn more revenue, enjoy better brand awareness, and generate more leads compared to other forms of marketing. Twitter, YouTube, and Facebook are great platforms to post your videos on. However, most prospects are not always in the buy-mode when they scroll through those platforms. What is evident however is that a staggering 90% of B2B decision-makers rely on search to help them with their business decisions. This means if you’re using video marketing, you need to follow some best practices for SEO if you want to

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video production company in Singapore

Creating Impeccable Video Marketing Campaign for Your Brand: Here’s How

Regardless of your niche and industry, it’s safe to assume your target audience watches videos. Nowadays, more and more people are watching video content on their smartphones.  So whether you are B2C or B2B, adding video in your content marketing strategy can significantly enhance brand visibility and provide a great venue where you can connect and engage with your audience effectively. The Dramatic Rise of Video Marketing Humans are mostly visual. Typically, our attention gravitates toward flashy and colourful images that inspire and entertain. If we take that fact into account, it does not come as a surprise that humans collectively spent a billion hours each day watching videos. And

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video production company in Singapore

Telling Your Story Using Explainer Videos: 5 Awesome Benefits

A few years ago, a small virtual storage company was having a hard time converting people through their home page. Why? No one really truly understood what they did. Their challenge: market a product to solve a problem many people didn’t realize they had. To solve their dilemma, they released a short, witty, fun, and enjoyable explainer video. The explainer video is less than 3 minutes but it propelled them onto a trajectory that saw them acquire a massive heap of funding, a 4 billion dollar valuation, and 50 million customers! The company is DropBox. Having a great story is one thing. Communicating that vision and story to potential partners,

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video production in Singapore

Video Marketing During COVID-19: Common Trends to Look Out For

Businesses the world over are now facing new and unprecedented challenges due to COVID-19. Some of the challenges businesses are facing include finding new and effective ways to connect with customers, engaging with diverse audiences, and developing new and innovative video marketing strategies. As COVID-19 continues to spread and cause various disruptions within diverse industries, new video marketing trends are also emerging as a way to adapt to the current reality. Below are some of the most common video marketing trends every business should look out for this 2020: By year 2022, at least 82 percent of all content creation will be video (15 times higher compared to 2017). According

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Video Marketing Statistic to Take Note of this 2020

  Over the years, video marketing has grown exponentially. While video content is not new, the internet is constantly finding fresh and creative ways to create and enjoy videos. The massive popularity TikTok is now enjoying is solid proof. Video has proven that videos can be both entertaining and beneficial to users and brands alike. Compared to other types of content, videos generate more engagement and attention from users. Videos also have a higher chance of going viral. Just like SEO, video marketing is also dynamic and constantly evolving. That being said, brands need to be aware of the rising video trends so they can make needed tweaks to their

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