• video production company in Singapore

    The Most Common Video Marketing Myths Debunked!

    As of 2017, a whopping 74% of all web traffic is attributed to videos. Impressive, right? Considering its massive clout, you’d assume all businesses are taking advantage of all the benefits video has to offer.  Surprisingly, at least 31% of brands and businesses have yet to add videos in their marketing arsenal. Why? Because they believe many of the video myths they come across! Video Marketing: Myths and Facts To ensure you don’t miss out on all the amazing benefits video has to [...]
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    How to Optimise Your Videos for Google: Top 5 SEO Tips

    Over the years, videos have become increasingly important for B2B marketing. This development is not exactly surprising as brands with dedicated video marketing strategies earn more revenue, enjoy better brand awareness, and generate more leads compared to other forms of marketing. Twitter, YouTube, and Facebook are great platforms to post your videos on. However, most prospects are not always in the buy-mode when they scroll through those platforms. What is evident however is that a [...]
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    Creating Impeccable Video Marketing Campaign for Your Brand: Here’s How

    Regardless of your niche and industry, it’s safe to assume your target audience watches videos. Nowadays, more and more people are watching video content on their smartphones.  So whether you are B2C or B2B, adding video in your content marketing strategy can significantly enhance brand visibility and provide a great venue where you can connect and engage with your audience effectively. The Dramatic Rise of Video Marketing Humans are mostly visual. Typically, our attention [...]
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    Telling Your Story Using Explainer Videos: 5 Awesome Benefits

    A few years ago, a small virtual storage company was having a hard time converting people through their home page. Why? No one really truly understood what they did. Their challenge: market a product to solve a problem many people didn’t realize they had. To solve their dilemma, they released a short, witty, fun, and enjoyable explainer video. The explainer video is less than 3 minutes but it propelled them onto a trajectory that saw them acquire a massive heap of funding, a 4 [...]
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    Video Marketing During COVID-19: Common Trends to Look Out For

    Businesses the world over are now facing new and unprecedented challenges due to COVID-19. Some of the challenges businesses are facing include finding new and effective ways to connect with customers, engaging with diverse audiences, and developing new and innovative video marketing strategies. As COVID-19 continues to spread and cause various disruptions within diverse industries, new video marketing trends are also emerging as a way to adapt to the current reality. Below are some [...]
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    Video Marketing Statistic to Take Note of this 2020

      Over the years, video marketing has grown exponentially. While video content is not new, the internet is constantly finding fresh and creative ways to create and enjoy videos. The massive popularity TikTok is now enjoying is solid proof. Video has proven that videos can be both entertaining and beneficial to users and brands alike. Compared to other types of content, videos generate more engagement and attention from users. Videos also have a higher chance of going [...]
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    3 Most Prevalent Video Marketing Mistakes Brands Should Avoid

    With more and more people watching videos nowadays, the importance of including videos in your overall marketing strategy has become a necessity. A few years back, they predicted that in 2019, 80% of all web traffic will be video.  This means failure to deliver video content to your target audience can translate to less traffic and even lesser leads coming your way. Of course, nobody wants that. However, while a “just do it” attitude is always welcome, some people choose to be daring [...]
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    Why Your Business Should Use Video Marketing: 7 Powerful Reasons

    According to Wyzowl statistics, a whopping 63% of businesses are already using video marketing. In addition, 82% of the respondents also believe video is an important part of their overall marketing strategy. For many businesses, video marketing is one of the best additions to their promotion toolbox. However, is it truly worth it? The answer is a resounding YES! Not just because everyone is doing it, but because video marketing is one of the most versatile and profitable digital [...]
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    Video Marketing on Social Media: 3 Key Reasons Why it’s Important

    Undoubtedly, conventional marketing concepts are no longer as effective as before and some brands that are using digital marketing may be missing out on strategies that can accelerate growth even further.  Nowadays, people scrolling through Facebook, Instagram, TikTok, and other social media platforms are constantly targeted by posts paid for by advertisers. In addition, more and more image ads are being shown daily due to the massive increase of businesses taking their marketing [...]
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    Video Marketing and COVID-19: How to Keep Your Audience Engaged

    The onset of the COVID-19 pandemic has caused governments to curtail business activities while cautioning citizens to stay at home as much as possible. As businesses scramble to adapt to the new normal, they are also forced to adjust their marketing plans to cater to a vastly different customer behaviour. While many people find the current economic climate uncertain, many chose to continue their marketing efforts or they might find themselves struggling a few months later or when [...]