• Video Will Be Bigger Than Ever This Year- The Social Media Predictions

    If you're not producing video for social media, now might be the time to get started. Or at least this is the advice that online marketing Jayson DeMers is offering. "I have seen brands use video and micro video to tremendous advantage, to put out content that is very shareable and very popular with social audiences on Facebook, Twitter and Google+", DeMers says. "When executed well, micro video is a very effective marketing tactic." The social media landscape is evolving rapidly, and [...]
  • A thousand words a picture or a million eyeballs video?

    Video have been present  for a long time now, as many production styles have evolved over the years, distribution channels have emerged, interactivity has blossomed and technology has changed the face of video forever. Even the influence of the video and voice message as it reaches the consumer in new and different ways has changed drastically. The old cliché says, "A picture is worth a thousand words." Maybe that picture is no longer a picture, but a video? I believe there are probably [...]
  • What are the most important statistics about online video

    Web video is having a massive growth, as it has gone from a niche activity in just a few years to becoming mainstream. The implications of online video’s growth for the digital advertising industry are huge, as sight, sound and motion is of utmost importance to brand advertisers. That has led to video ads being the bright spot in an otherwise tough market for publishers. But what are the most known statistics about online video? We have gathered the most important statistics about [...]
  • How Can A Video Marketing Plan Help Your Brand?

    We live in a world where the tablet, the smartphone and the connected TV are trending up among all users in the world. Fewer and fewer people barely watch television for its content, as all the programs that are being displayed on the TV can be watched online and everyone is using their mobile or other devices to do so. Due to this, brands have been forced to shift their video marketing strategies and significant portions of their advertising budgets to reach consumers where data has [...]
  • Video Marketing Can Create Immediate SEO Results

    If we were to trace when video marketing as an SEO tool was introduced, we have to go back to May 2007, when Google introduced Universal Search. Now, we have a combination of search results, such as video, text, pdf, blogs and images, but only a few years back people have become more interested in the video online.  Today, even though videos have increased in as a marketing medium, there are still marketers who haven’t realized yet the importance of video for SEO. So, if we were to think [...]
  • What can brand advertisers do to connect with the the new trends?

    The generations are changing and so do their behaviors. The digital platforms and social networks have managed to change the relationship between the brands and its consumers. If the consumers of today use multi-screen media to make life easier, simpler and more meaningful, what can brand advertisers do to connect with these new trends? We can state that the consumers today are spoiled by the multitude of choices that they have.  With new technologies delivering more media on more [...]
  • Surprise or not? YouTube, Google+ and LinkedIn Drive the Most Engaged Social Referrals

    Our live has changed on the social media now as we spend a great amount of time using it to share tweets, to comment on Facebook or to like posts. But do you know what is the post-click behavior, when we actually interact with a link one of our friends shared socially? In order to do so, we can take a look at a 6 months data report that Shareaholics made for September 2013-February 2014, where they have checked 200,000 sites which reached 250 million unique visitors in order to have a [...]
  • Social Media drives Online Video Viewing

    Television has lost its power over the consumers in the last few years and that is of no surprise for any of us. These days, everything that is important, we can find it on the social media pages, either ours or on our friend’s shared videos. And that changes the rules on the game in the media world: one does not need to pay for you video to be seen, as this will happen organically if the consumers will share the video and engage others to comment on it. But how has this become possible? [...]
  • video production

    Website Video Production and It’s Power to Help Companies Grow

    Branding can be a hit or miss opportunity; there are many ways that a company can go about it.  The ultimate goal when branding a company name or product is carrying the sense of familiarity, a feeling of comfort that one can instill in customers.  There are many tried and true methods that are achievable with this mode of operation, from radio jingles to television commercials.  From print ads that hide in magazines to massively erected billboards: it is no question that it’s a proven road [...]
  • video marketing

    Video Marketing: Singapore Based Advertising Creates A Buzz

    How often do you listen to a radio ad, or watch the same boring commercials before you begin to dislike a product without even trying it?  This is the problem facing many corporations that incorrectly brand their products in a certain light.  The achievement of a successful brand is not solely for monetary gain, but to create a social friendly projection of a company’s reasoning.  You want to have a massive audience that returns for the next evolutionary step, don’t you?  Well with video [...]