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3 Most Prevalent Video Marketing Mistakes Brands Should Avoid

With more and more people watching videos nowadays, the importance of including videos in your overall marketing strategy has become a necessity. A few years back, they predicted that in 2019, 80% of all web traffic will be video.  This means failure to deliver video content to your target audience can translate to less traffic and even lesser leads coming your way. Of course, nobody wants that. However, while a “just do it” attitude is always welcome, some people choose to be daring and spontaneous. While spontaneity is a good thing, it can sometimes result to a mistake (or two!). For those who are not expects in video marketing, it’s

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Why Your Business Should Use Video Marketing: 7 Powerful Reasons

According to Wyzowl statistics, a whopping 63% of businesses are already using video marketing. In addition, 82% of the respondents also believe video is an important part of their overall marketing strategy. For many businesses, video marketing is one of the best additions to their promotion toolbox. However, is it truly worth it? The answer is a resounding YES! Not just because everyone is doing it, but because video marketing is one of the most versatile and profitable digital marketing tools available. Still not convinced? Below are 7 powerful reasons to invest in video marketing right now. 1. It boosts sales and conversions If you want to earn some serious

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Video Marketing on Social Media: 3 Key Reasons Why it’s Important

Undoubtedly, conventional marketing concepts are no longer as effective as before and some brands that are using digital marketing may be missing out on strategies that can accelerate growth even further.  Nowadays, people scrolling through Facebook, Instagram, TikTok, and other social media platforms are constantly targeted by posts paid for by advertisers. In addition, more and more image ads are being shown daily due to the massive increase of businesses taking their marketing efforts online. As more businesses turn to social media platforms to market their products and services, the more challenging it has become for brands to capture (and keep) the attention of the people they are targeting.  However,

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Video Marketing and COVID-19: How to Keep Your Audience Engaged

The onset of the COVID-19 pandemic has caused governments to curtail business activities while cautioning citizens to stay at home as much as possible. As businesses scramble to adapt to the new normal, they are also forced to adjust their marketing plans to cater to a vastly different customer behaviour. While many people find the current economic climate uncertain, many chose to continue their marketing efforts or they might find themselves struggling a few months later or when everything stabilises. Fortunately, even if your business has to make do with a leaner marketing budget, they can always rely on video marketing to deliver the kind of results they are looking

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