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The process of creating a marketing video is not easy. The video has to be relevant and of great quality for you to engage your target audience and create a compelling online presence. For some companies, they even hire video production agencies in order to make sure they produce an efficient and effective video marketing campaign.   If hiring another agency is not an option yet but you want to leverage your marketing video, below are some tips you need to keep in mind.  Know what you [...]

As a business owner, one of your goals may be that you want your brand to stand out. However, the problem is that your brand is not alone in this goal. Whether you are selling a product or a service, you are facing the same challenge.  Now how does one get their message out there? What are the ways to define who you are or hold your customers’ attention? One of best marketing tools right now is video. Low customer traffic Are you getting low traffic on your website? Do you wish to have [...]

Brand video storytelling has become popular these days. Social media platforms like Facebook and Instagram have embraced it as well as the technology surrounding it. The price points have come down on how to keep up with this change have also come down.  Moreover, audiences have come to expect it as a way of communication. In a 2014 survey by Levels Beyond, about 40% of consumers prefer watching a brand video rather than read the same information. This gives brands an awesome opportunity [...]

Nowadays, video content is a very effective and relevant form of marketing. Brands use it to increase awareness, promote a new product, connect with a new target audience, and even look for new employees.  In order to work to its fullest potential, you want to make a video content that is of great quality. Otherwise, your video will get lost in the noise of the internet and audiences will not want to watch it.  Although the most important details in a video are visuals and sound, the [...]

Do you want know how to write an effective corporate video script? Are you after creating a script that drives results and helps you reach your video marketing goals? Then you’ll definitely love this article as we have compiled some of the simplest tips to help you get started with your corporate video script writing. Whether it’s a promotional brand film, a corporate video for marketing use or a video for social media or your website, a well-written script you can help inspire your [...]

Business exposure allows a business to get more customers. For your brand to get more conversion, corporate videos can be a very powerful tool. If you already have a website, getting traffic to your site is often challenging. When social media networks were first introduced, many brands took the opportunity to open accounts because they know they can use it to expand their reach. Through social media, video clips can be used to attract the attention of potential buyers.  And then you can [...]

Online marketing is becoming more and more popular each day as it offers countless benefits that are just hard to miss. That being said, you’d most likely notice that each time you scroll through your newsfeed you will notice that there are many brands using it to promote their products and services. Many companies are also moving towards video production for them to effectively reach more people.  Whether your company is working with a video production company or you want to produce the [...]

Everyday there are tons of videos being uploaded online. If your target audience doesn't find your video valuable, then they will most likely look for a better alternative. What's worse is that your video will get lost in the noise of the internet.  To succeed in video marketing, you need to produce a video with a valuable content. It should have a relevant and helpful information, production quality, and unique presentation that’s worth every minute of your viewers. The more time you add [...]

Many businesses are starting to realize just how important video production is when it comes to winning in the corporate world. Through corporate video production, you can tell your story to your audience, reach more people, and even nurture existing clients. However, producing corporate videos is more than just shooting a few scenes and letting the social media do its trick. You also want to ensure that your videos are valuable and of the highest quality to achieve whatever your [...]

Do you want to create a foolproof video marketing strategy that can help your audience understand your brand or service better? Are you planning to add a video to your landing page? Or perhaps use it to promote a new service that your company is offering? Here are some steps to help you get started: Focus on having an awesome script Your script can make or break your explainer video. As a foundation of your video marketing effort, the script is where everything else is built. It should be [...]