Blog

These days, mobile phones have become an essential part of our lives. This is because consumers are starting to use their devices for a variety of reasons now more than ever. As a business owner, this means your video marketing strategy needs to be able to adapt to this new norm.  The right adjustment can also help you reach more customers through different mediums such as videos. Since more and more people are using mobile devices, this means that you need to be strategic with how you [...]

Everyone has heard the statement “content is king.” It is a great way to attract, engage, and then convert your customers online. However, it is also important to consider how the content is presented to the audience.  Currently, video content is clearly one of the most effective ways to reach your audience. Whether you plan to use corporate video or explainer video, this type of content should be a part of your marketing strategy.   Video Marketing Insights for Your Marketing Strategy If [...]

Without a doubt, video storytelling has become a popular trend these days. Social media platforms such as Instagram and Facebook have embraced it as well. Since everyone is already using it to reach their video marketing goals, the challenge has come down on how to keep up with the competition.  In fact, most viewers have come to expect videos as a way of communication. We no longer find it as a surprise if we see an explainer video from the brand we follow.  According to a 2014 survey by [...]

Fact: there are a lot of videos being uploaded online on a daily basis. In this competitive world, you want your video to stand out. If your video does not stand out to your target audience, then they will probably look for a better alternative. When this happens, your video could get lost in the noise of the internet. If you want to succeed in video marketing, you have to produce a video with a content that has value. It should have a helpful and relevant information, quality production, [...]

If you want to create a surefire explainer or sales video marketing strategy, this article will be of great help. Through this guide, you can help your audience understand your brand or services better. Here are some steps to help you get started: Write a well curated script When it comes to video production, your script can make or break how the video will be perceived by your audience. Consider it as a foundation of your video marketing strategy, the script is where the content and [...]

Startups need all the help they can get to grow their business and generate profit. Besides having a valuable product or service, they also need to invest in creating a sound marketing strategy. Without it, it can be challenging to compete with the big brands in their chosen field. Good thing there are many ways for brands to promote their products and services.  They can either choose to promote it through traditional or modern marketing strategies. One of the most popular strategies [...]

Video creation is no longer new for the big brands. They have been doing it long since everyone was still using traditional marketing strategies. However, with the availability of modern marketing tools and techniques, even entrepreneur and start ups can create and promote video.  Video marketing has recently become one of the easiest and most effective ways to promote a brand, get leads, and gain sales online. With it’s current popularity, it appears to be a trend that is built to [...]

Many brands now resort to video marketing to reach their marketing goals. If you look at social media, websites, and search engines, videos are everywhere. It is no longer an option. In fact, video 81% of businesses use videos as their marketing tool. In 2019, this number is expected to increase by 87%. It is also expected that videos will dominate the Internet in the coming years. Thus, you want to make sure your content stands out from the rest of the videos other brands competing for [...]

With video dominating your newsfeed and the Internet, maybe you're starting to think that you need to produce video. The problems is don't know where to begin. To help you get started, here are some steps you need to take before shooting a sales or corporate videos. Know your video's purpose A video marketing strategy will struggle to succeed if it's only focused on selling more products. While that may be your ultimate goal, too much self-promotional content will go unnoticed. Consumers [...]

There’s no doubt that having a strong and effective video content helps brands reach their target audience and engage with viewers. Many iconic companies produce their own video content.  The results that they are getting serve as proof as to how effective this marketing tool is in establishing their brands. This also allows them to spread their brand messages to a new or existing audience. Unfortunately, there are video production marketing teams that don’t always get that same level of [...]