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Now that there are more people buying smartphones and tablets, it only makes sense to make videos which are specifically designed for mobile devices. Whether established or startup, it’s increasingly important to produce videos that consumers can watch anytime, anywhere.   These devices have video and audio limitations so your sales or explainer videos need to be mobile friendly. In previous years, brands didn’t have to worry about it. However, since mobile first has been introduced video [...]

  Are you thinking of creating videos to promote your business? Planning to create videos to promote your brand? If your answers are yes, then you have come to the right place. This article will help you understand how corporate videos can be your best promotional tool. Video is known for its ability to boost search engine rankings. Considering the fact that Google now owns YouTube, this tool is an effective way to boost customer engagement. The only question is how do you go [...]

  Every minute, there are hundreds of videos being uploaded on YouTube. With this amount of content, you may be wondering why only a few videos are becoming viral. If you are a marketer or a business owner, you would definitely want your video to go viral. There are many videos on YouTube that are not optimized to be viral and a lot of them don’t offer that much value to viewers. As a marketer, how do you make your video interesting enough for people to watch? What ways [...]

Many business owners and marketers use explainer videos as it has the ability to boost conversions and increase sales. However, many businesses are still not using this marketing strategy. This is because some business owners are not really confident to invest in animated explainer videos production. It all boils down as to whether it will yield profits or return on investment. But the thing is, just like other marketing efforts, you need dedication and follow-up for you to get some [...]

  Thanks to modern marketing, marketers and business owners can now implement their previously impossible strategies and reach their unique goals. A bad product review can be an opportunity to showcase good customer service. One simple tweet to influencer can give you access to a wide array of audience. An animated video can help you humanize your brand. However, when it comes to animated videos, how can fictional characters help make your brand more reputable? Wouldn’t [...]

  By making online video content for your business, you can significantly boost its reach to a bigger number of audience. Creating online video content for your business can substantially increase its visibility and accessibility to a wide audience. With the right materials and idea, you can still win the hearts of your target audience by producing a quality corporate video. This will help you clearly communicate to your audience what your brand is about, what are the unique [...]

  Back in the day, the process of reaching your audience sounds simple. Brands need to create demand in order to get the results they want such as increased sales or boost profit. But now, viewers and audiences are no longer easily persuaded. While modern technology has made innovative graphics easily achievable, it has also created a generation of mobile phone-carrying, multi-tasking, and internet surfing types of consumers. These consumers are presented with tons of [...]

    As a business owner, one of your goals may be for your brand to stand out. But if you are competing with tons of brands how do you win the competition? What are the ways to define who you are or hold your customers’ attention? One of the best marketing tools right now is video and below are some benefits it offers: Low customer traffic Are you getting low traffic internet on your website? Do you wish to have more followers or likers on social media? Maybe you [...]

  Creating a marketing video is already tough as it is. Using it to engage your audience makes it even more challenging. This is why some companies hire video production companies to make sure each step of the process works seamlessly. If you need help how to leverage your marketing video and use it to in small business marketing, below are some tips you might want to keep in mind. Prioritize your goals Just like any other tasks, it should all start with having a clear [...]

Many brands acknowledge and can attest to the importance of having a video marketing strategy. However, while videos seemed optional before, it has become more of  an indispensable marketing tool nowadays. In other words, videos have become an integral component and are now considered central in many brand’s outreach, campaign, and social strategy efforts. At this time and age, there’s no doubt videos have taken over social. A recent HubSpot research backs this up stating that 4 out [...]