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  If you have not jumped on the video marketing train yet, now is the best time to grab a ticket. Why? Because the verdict is in. A staggering 78 percent of consumers prefer videos! The fact that videos have been cited by Hubspot as the top content disruptor in 2018 is no coincidence. Today more than ever, it has become increasingly apparent that videos have become this key component marketing campaigns can no longer do without. Gone are the days when marketers treat [...]

It’s no secret that there are a lot of changes in Google’s algorithm when it comes to search rankings. That’s why marketers and business owners are looking into new and unique ways to increase the amount of time that their visitors stay on their website and convince them more to purchase a product or avail a service. One effective strategy that many of them are using is adding an explainer video on their websites. This type of content has become a trend in the recent years and it has [...]

It’s no secret that video is one of the most important and effective parts of your marketing strategy. In fact, a lot of brand owners and marketing experts are willing to spend a huge percentage of their budget to creating video content. This trend has been making a buzz in the industry since 2012, wherein brand-sponsored video content has increased by up 44% in views. As a result, the competition in creating the most effective videos became more stiff that some even hire video [...]

If you look at your social media newsfeed, you’ll see how effective video is in reaching an audience. You can see them selling products or telling story everywhere, even in malls and streets. More and more brands are starting to use it to engage clients and stay connected with them. Through video marketing, you can enrich your whole digital strategy. Whether you want to improve your lead generation or boost engagement, it can be the secret recipe to your success. The key is make a [...]

Video marketing can be both rewarding and challenging. Engaging in it requires an incredible amount of effort and time. However, when done correctly, it can help your business reach its goals such as expanding brand reach or boosting sales. Many brands even hire video companies to help them produce quality videos. If you are planning to do the same thing, this article will be of great help. This is an important step for your brand and it can make or break your video marketing [...]

Producing a corporate video is not an easy task. It could be daunting considering the amount of time, patience, and effort that you need to invest to produce a video with quality content. You can't expect to finish such task by just purchasing a high end camera. The video production requires organizational skills to properly coordinate the whole process. You will also need multitude of talents to polish and professionally produce a nice video. No wonder some companies even hire [...]

According to statisticbrain.com, 300 hours of videos are being uploaded on YouTube every minute. If you compare a person’s average attention span against this amount of content, you’ll see how challenging it is to produce a corporate video that your target audience would really watch. While it is challenging, it does not mean that its not feasible. With the right materials and idea, you can still win the hearts of your target audience by producing quality corporate video. This will [...]

While corporate video is not as popular as other types of videos, it is still a great marketing strategy that can engage and entertain audiences. Some may think that it requires a lot of time and money to produce an effective corporate video. However, with the right tools, a modest budget, and an outstanding idea, your brand can produce an engaging and high-quality corporate video. It will help engage your target audience and solidify relationship between you and your existing [...]

Digital marketing continues to change year after year. And its market also continues to grow as more brands are starting to recognize how important this method is in reaching their goals. No wonder business owners and marketers flock toward different online marketing channels just to create a strong and effective online presence. This year, one of the most popular ways to stand out as your target audience gets bombarded with sponsored content and online ads all day is through videos. [...]

After assessing your current marketing efforts, you realize you need a new video for your site. So, what do you do? If you don’t have the knowledge, skills, time, and resources to produce exceptional videos on your own, your best option would be to invest in the services of a seasoned video production company. However, if you want your video to deliver the results you desire, you need to work with the best video production team you can find. How do you pull off this [...]