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    Video Metrics- a great tool to use

    If you want to understand how people respond to your videos on Facebook, today you can use the new video metrics in Page Insights and Ads Reporting on Facebook. Today, as a Page owner, you can only see how many people started watching your video. With the new metrics roll out over the coming weeks, you  can also see information like video views, unique video views, the average duration of the video view and audience retention. These new metrics are designed to help you learn what’s [...]
  • michelle phan Youtube millionaire

    Michelle Phan – The road from a YouTube Star to $84 Million Startup Founder

    Michelle Phan is  the best example that you should not underestimate the YouTube power. Makeup-tutorial starlet  shifted from having billion of views on Youtube and seven million followers to having her own L'Oreal line and lifestyle media network and a booming e-commerce beauty start-up called Ipsy. The next step for her was to release a  new book "Make up: Your Life Guide to Beauty, Style and Success - Online and Off"  which teaches people how to decorate their faces with more accuracy [...]
  • If Twitter is doing it, you must do it also

    Twitter is an emerging platform, but this does not mean that they are not actively looking for new ways of improvement. One example if their new direction, of offering brands and media companies an alternative to YouTube, according to the statement of Mr. Noto “In August, we will launch the beta version of our new promoted video offering which provides a way for high quality content producers and brands [to] easily upload, share and measure the distribution and effectiveness of their video [...]
  • The power of Facebook

    In this world of technology and sharing, keeping your followers updated has become an essential factor in any business. A very good example is Beyonce’s Facebook page, where she shared a 4 minutes video with behind the scenes to see the preparations for her live performance last month at the MTV Video Music Awards. The impact  of this video is very simple to count: in the first four hours, Facebook users watched the video 2.4 million times. On YouTube, the four-minute clip garnered just a [...]
  • How to know if your YouTube campaign will be effective?

    The first question that any business owner will ask himself at a certain moment is: “Will YouTube advertising work for my business”? This question derives from the great unknowns of YouTube, as for a long time, it was thought to be a place where the luck of the viral video rules, it has now become a place where you can target, measure, and see guaranteed results. There is no way of knowing exactly if something will work until you do it.  However, through a little bit of research, three [...]
  • How Videos changed the game for the ALS Ice Bucket Challenge

    The ALS Ice Bucket Challenge—or as many social media users know it, the #ALSIceBucketChallenge—is everywhere. It might be annoying for some, but it’s working. Thanks to the hundreds of celebrity videos, and the million-plus less well-known ones, the ALS Ice Bucket Challenge has helped raise more than $23 million in donations, as the ALS Association stated. The ALS Ice Bucket Challenge, sparked by patient Pete Frates, caught on with Boston-area athletes and spread rapidly across [...]
  • Successful video ads have these five elements

    A research done by Tremor Video and Millward Brow, where they examined more than 300 video campaigns and tested the content with 150 consumers, was made to track the receptiveness and feelings that these two have toward each one. Brands and marketers should take the advice to heart and create more innovative campaigns because, right now, most of them are doing it all wrong. Entice and intrigue Finding balance here is the key. You should give enough information, not too much or too little, [...]
  • Video Will Be Bigger Than Ever This Year- The Social Media Predictions

    If you're not producing video for social media, now might be the time to get started. Or at least this is the advice that online marketing Jayson DeMers is offering. "I have seen brands use video and micro video to tremendous advantage, to put out content that is very shareable and very popular with social audiences on Facebook, Twitter and Google+", DeMers says. "When executed well, micro video is a very effective marketing tactic." The social media landscape is evolving rapidly, and [...]
  • A thousand words a picture or a million eyeballs video?

    Video have been present  for a long time now, as many production styles have evolved over the years, distribution channels have emerged, interactivity has blossomed and technology has changed the face of video forever. Even the influence of the video and voice message as it reaches the consumer in new and different ways has changed drastically. The old cliché says, "A picture is worth a thousand words." Maybe that picture is no longer a picture, but a video? I believe there are probably [...]
  • What are the most important statistics about online video

    Web video is having a massive growth, as it has gone from a niche activity in just a few years to becoming mainstream. The implications of online video’s growth for the digital advertising industry are huge, as sight, sound and motion is of utmost importance to brand advertisers. That has led to video ads being the bright spot in an otherwise tough market for publishers. But what are the most known statistics about online video? We have gathered the most important statistics about [...]