8 Reasons How Your Business Can Benefit from Whiteboard Animation Videos

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Video production company in Singapore

Why You Should Have A Whiteboard Video 

Sure, there is no arguing with the truth that whiteboard animations look excellent and are a delight to watch. But, this unusual medium has so much more to give than strict performance value. In fact, there are plenty of situations in which the application of whiteboard animation style videos gives increased business advantages to organizations of every size.

Why Do You Need a Whiteboard Video Animation on Your Page?

When different guests visit on your page, what do they notice first? Do they find an intimidating-looking chunk of lines defining your company's service and product offerings, or do they see an engaging, welcoming, whiteboard animation worth sharing in a fun way?

If you are concerned that your text-intensive web page may be resulting in on-site visitor frustration or confusion, replacing text blocks with 60-90 second, "you-focused" whiteboard videos showing your company’s products & services, or defining your business philosophy, could provide a visitor experience for your webpage.

Whiteboard Animated Videos Work Great If:

  • Your product/service is very complex.

Whiteboard animated videos are deemed one of the best types of marketing videos to carry complex concepts or ideas: just like in school, when we are in front of the whiteboard, we know that it must be something important and we demand to pay attention to what is being told/shown.

  • When you need to educate the viewers

Animated videos with a powerful combination of visual details, animated characters, and a compelling voice-over help in training and educating the viewers on a topic.

  • When you desire to add a dash of humor

Whiteboard videos also work terrific if you prefer to add a little bit of humor or fun, in order to make your video more interesting and amusing. Adding in sound effects, caricatures & music also add to the mood of the video.

  • You want to give your videos a personal touch

Whiteboard explainer videos are proving to be more engaging than most video formats, and provides your video with a more human and "informal" approach. By including custom animated characters, you can generate a strong connection with your audience; and the outcomes can be even more stunning.

Benefits of Whiteboard Animation Videos

Whiteboard animation has developed as a clear winner for companies looking forward to creating a niche in their industry while employing fewer resources and preserving their marketing cost.

Frankly put, whiteboard animation is a new-age marketing tool that enables a business to convey its marketing strategy to its customers in the form of a video.

Such videos contain a crisp message detailing the business's products and/or services and compelling the users to buy/invest in its offerings.

In this column, we've detailed a variety of hidden benefits and advantages whiteboard animation provides to give their marketing strategy a boost:

  1. Boost Sales

Even if you are not so conversant in the term 'explainer video,' there's a decent chance you've seen one. These videos use animation to clarify things, like products or services.

There are numerous ways to create an animated explainer video, and whiteboard animation is one of the more popular methods. But irrespective of what technique you decide on, these videos are known to spice up sales.

Their visual appeal and simplicity can capture the eye of your audience, evoke emotion, and encourage people to take action. A survey from Wyzowl found that 81 percent of companies said their explainer video helped them increase sales.

And in step with Business Insider, Dropbox's explainer video increased conversions by 10 percent, which translated to 10 million new clients and $48,000,000 in revenue.  Not bad, considering how basic the animation is.  It proves that you don't need fancy 6-figure budgets with Hollywood special effects for videos to generate revenues for your business.

  1. Help People Understand What You Do

It's no secret that video is more popular than text content. Animoto's survey showed that four times as many people would like to watch a product video as those who would rather hear about it. And right off the bat, people are more likely to watch an overview video than reading an instruction manual, for example.

But these kinds of videos could also help people understand better what your company has to offer.

The Wyzowl survey referred to above also found that 91% of customers watched an explanation video when they heard about goods or services, and 97% of companies said that their explanation video enabled people to understand their product or service much better.

Coca-Cola published the video below to clarify its current content marketing plan, and it's probably easier to follow than to listen to some talking head about the complexities of Coke's marketing.

  1. Make Your Brand Easy to Remember

It sticks in your customer's head.  Making your customer know your brand, product or service is a vital marketing objective. People seldom buy when they are first introduced to an offer. And the more they remember your brand from the first contact, the more likely they are to get more details.

And no other medium is more unforgettable than that of video. Think about yourself, how many times do you remember your favourite scene from a movie or tv show? Video outperforms text, graphics, or any other media by a long shot. According to the Online Publishers Association, 80% of viewers have been able to remember a video ad they have seen over the last 30 days.

If you want to make the most unforgettable piece of content you can, whiteboard and cartoon animation video is a perfect choice. By incorporating easy-to-understand graphics, compelling storylines, and (sometimes) catchy songs, your customers are more interested than standard videos.

  1. Get More Engagement

There's a little something about whiteboard videos that is just captivating. When you watch the hand moving on the screen with these drawings, you're not quite sure what's going to come next.

Anticipation helps keep audiences interested, as they seek to predict what the hand is going to draw. That anticipation can be enticing enough to keep the clients watching your videos right to the end, instead of getting bored and clicking on something else.

Besides just keeping people interested, the amount of social media interaction that you are going to get with videos is substantially higher than other forms of content.

As per the Content Marketing Institute research, people are ten times more likely to connect, share, or comment on video content than blogs and other social media.

The UK Parliament used the video below to explain how general elections work, and there’s no doubt that it’s way more engaging than listening to someone babble on and lecture you about elections.

  1. Mobile-friendly

It helps you entice mobile users (especially on iPad). We bet you did not expect that, did you? That generation of iPhone, always busy and glued to their screens, never paying attention to anything ... except for video, it turns out!

According to research by Measurable Metrics, smartphone users have consistently surpassed desktop users when it comes to video interaction. Users on laptop and desktop computers could barely make it through 1 minute of video without baiting and going surfing the web.

But iPhone users watch an average of 2.4 minutes of content. Android users are even more active, dedicating 3 minutes of their time to watch a video. And iPad users come to the top with an outstanding 5 minutes – remarkable for a noisy digital age, that's right!

  1. It Appeals to Busy People

There is quite a debate going on about what's best for busy people: text, or video. And while text has been around for centuries, and has undeniably many benefits, do you know why video is more capable of winning?

Based on research conducted with busy executives, the majority said they'd rather watch than reading! Forbes' "Videos in the C-Suite" study shows that 80% of executives watch weekly business-related animated videos, and 59% prefer video to text.

If you're selling to busy executives, but you cannot use a lot of video content, there is a simple way to begin. Get your best-performing piece of text-based content and re-purpose it in a video that you can use in front of your target audience.

In doing so, you can not only draw more interest from the busy executives you're trying to sell to, but also significantly reduce the time it takes to introduce them to your bid. What used to be a 30-minute sales discussion or a 10-page marketing white paper might become a 2-or 3-minute whiteboard and cartoon animation video ... and become much more efficient.

A great trade-off, don't you think?

  1. They are Fun

Animations are just fun to watch, no matter how old you are (I'm in my 30s, and I still love watching The Simpsons) and that entertainment value can be extended to almost any idea, no matter how dull it is.

In any event, investing in whiteboard video development is a perfect way to showcase a service or product to potential clients.

Strategies like explainer videos and whiteboard videos help you present complicated details in ways that people can understand while keeping them informed and promoting the company at the same time.

  1. It Gives You Access to Foreign Clients

Sooner or later, if you run a major, profitable company, you'll be considering international expansion. For digital marketing using videos, it's easier than ever to hit a global audience. Obviously much easier than text-based or audio content!

For instance, on YouTube alone – the world's second-largest search engine – as many as 80% of video views come from outside of the USA and 70% of searches are in non-English language!

If you really want to break out of your national market, you want to keep this in mind for the future. Add in foreign language sub-titles or captions, or even foreign language voice overs in your animated video and you’ve just expanded your marketing reach.

For the same reasons that make it more unforgettable, whiteboard and cartoon animation video is naturally better suitable for global viewing. Thanks to the combination of narration and visuals, it is quite clear to audiences who are not native English speakers.

Using Whiteboard Animation Videos to Send a Message

The creative, fascinating style of whiteboard animation videos can be used for more than just business sales and messaging. In addition, whiteboarding can be a very powerful method for fostering creativity and advocacy.

If you want to educate audiences on a matter that is close and dear to your heart or to empower and encourage users to improve their environments, whiteboard writing can be especially useful when it comes to illustrating knowledge that exists only in your imagination.

Can’t wait to reap the benefits of an animated explainer video or whiteboard video? Contact us at Reelmedia and check out our animation and whiteboard video production services to learn more.

Humanizing Your Brand with Animation Videos

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Thanks to modern marketing, marketers and business owners can now implement their previously impossible strategies and reach their unique goals.

A bad product review can be an opportunity to showcase good customer service. One simple tweet to influencer can give you access to a wide array of audience. An animated video can help you humanize your brand.

However, when it comes to animated videos, how can fictional characters help make your brand more reputable? Wouldn’t using an actual person be a more effective approach in creating your marketing video?

While one might see animations as their least resource in promoting their brand, it can be very effective that more and more companies are using it.

Why Companies Are Bidding on Animated Videos?

An animated video is an engaging tool that you can use to comprehensively tell your story to your audience. Studies show that 90% of the information transmitted to the brain is visual and 65% of people are visual learners. This is because vision is the most dominant sense, and it takes up half of the human brain’s resources. In fact, according to John Media, a molecular biologist, visual information is processed faster by 60,000x than text.

These studies are just some of the reasons why there’s an inevitable shift toward using visual content on social media. With just one scroll on your Facebook or LinkedIn, you’ll see a lot of video content being posted.  In the US alone, the average number of video posts has increased to 94% per person. Here are other statistics that will convince you of how effective video marketing is these days:

  • Facebook averages over 8 billion video streams per day
  • The total number of people who use YouTube is a whopping 1,300,000,000
  • 1/3 of all online activity is spent watching video
  • 6 out of 10 people prefer online video platforms to live TV
  • Adding a video on a landing page can increase its conversion rate by up to 80%
  • 87% of digital marketers are using video content

Thanks to the continuous advancement in technology, we can now create high-quality animated videos with the use of a reasonably priced tool. These videos are very flexible and can even convey complex ideas in a fun manner. Many startups also prefer using this type of video marketing strategy as it is budget friendly.

 

Reasons to Incorporate Animated Videos into Your Marketing Strategies 

Easy to make

Compared to doing live action videos, animated videos are a lot feasible. With live action, you need to hire actors, look for a good location, rent equipment, and hire an editing team. But with animation video, all you need is to hire a corporate video production company who offers animation services. You will cut your expenses in half while sending the same message across. The rest of the budget can be used in other marketing efforts that will strengthen your online presence. You can either use the budget to produce more products, host events, or use as a prize for an online contest.

It will not limit your creativity

Aside from cutting out the whole video shoot process, animation video offers you the flexibility to be in different locations, have different actors, and have different storylines. Any concept can come to life, whether you want to use robots, flying objects, or even ghosts and monsters. Skip right to the editing phase and cut down on labor cost. You will even save yourself from the hassle of coordinating with different teams and managing anyone’s schedule.  While you may still need a video production team, the cost is so much less than a live video.

 

Allows you to make consistent content

The competitive industry of digital marketing requires you to consistently publish content to engage your audience. This could be a challenge, especially for start up companies that don’t have much budget to produce content. With animation videos, you can consistently create new content that will position your business in front of your target audience at all time. It has short production time and is way cheaper than other ways of creating videos.

They can explain your concept well

No matter how out of this world your promotional video concept is, you can turn it into reality with the help of animation video. Videos have a large array of resources, making it an engaging and effective way to explain new ideas and concepts. It is also an advisable option for brands with complex products and services. Through videos, you can explain your potential customers who you are, how your product works, how they can avail your services in only a minute or so.

Reinforces brand awareness

If your goal is to build trust and incite brand awareness, then video animation is a good choice. This option can be custom made, allowing you to tailor it for your brand. You can use it to portray your brand persona since the animation can easily incorporate, logo, and other marketing concepts you’ve already been using before. The animation can even have a voiceover actor that fits your audience type so you can make it more relatable. With a good quality animation video, you can build trust and portray your business as a reliable one.

They are mobile friendly

It’s no secret that mobile is the future of technology. We now have advanced smartphones and quality bandwidths, making it easier for people to consume online content. In fact, 50% of all YouTube traffic is from mobile while 65% of Facebook views are also happening on mobile. Plus, most videos now adapt to every screen format and size so even if you are not using the most advanced mobile phones, you can still watch HD videos. Moreover, you can never go wrong with combining video and mobile as they go hand in hand. These days, 90% of consumers now watch videos using their mobile phones. Even YouTube reported that the mobile video consumption of their users rises 100% for every year. These statistics only show that people like to watch videos while they are on the go. Since more and more people are using mobile phones, the audience of your animation or explainer video will only grow bigger and bigger.

 Animation videos can boost the SEO of your website

By adding animation videos to your website, you can boost its search engine status. This is due to the fact that most search engines prefer those pages that have videos. Such pages are also more likely to get backlinks. Moreover, Google’s algorithm for search rankings considers the time your visitors spend on your website. This is why animated videos have been getting a lot of bids from marketers and startups. Through longer exposure, you can build customer trust and it will also signal different search engines to boost your ranking as your site provides good content. According to Moovly, your website is 53 times more likely show up on Google’s results page if your video is embedded on your website.

Boosts conversion rate

Animations do not just entertain your customers. These videos can also engage them to the point that they make actual purchases, share your content, subscribe to your newsletters, and help business in maximizing profits. Whether your brand is trying to sell smartphones or offering services, it can be marketed through the use of animated video. You can also decide how serious or light-hearted you want your video to be perceived.

3 Advantages of Using Animated Videos

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Digital marketing continues to change year after year. And its market also continues to grow as more brands are starting to recognize how important this method is in reaching their goals. No wonder business owners and marketers flock toward different online marketing channels just to create a strong and effective online presence.

This year, one of the most popular ways to stand out as your target audience gets bombarded with sponsored content and online ads all day is through videos. It can help you break through the cluttered newsfeed of your audience on social media or help make your website’s content more engaging. Studies also show that come 2019, video in general will occupy 80% of the web traffic, making it a great investment.

But what about businesses with limited budget? How do you compete with a lot of good video content without spending too much? A great alternative you can use is animated video. It will offer the same benefits you get out of high quality and live action videos that your competitors are using minus having to spend thousands of dollars.

Through animated videos, you can tell your brand story, entertain your audience, and explain why your service or brand is worth their attention.

If you need more convincing as to why you should incorporate animated video in your digital marketing efforts, here are more reasons to help you decide:

1. Animated videos are easy to make
Compared to doing live action videos, animated videos are a lot feasible. With live action, you need to hire actors, look for a good location, rent equipment, and hire editing team. But with animation video, all you need is to hire a corporate video production company who offers animation services. You will cut your expenses in half while sending the same message across. The rest of the budget can be used to other marketing efforts that will strengthen your online presence. You can either use the budget to produce more products, host events, or use as a prize for an online contest.

2. Animated videos will not limit your creativity
Aside from cutting out the whole video shoot process, animation video offers you the flexibility to be in different locations, have different actors, and have different story lines. Any concept can come to life, whether you want to use robots, flying objects, or even ghosts and monsters. Skip right to the editing phase and cut down on labor cost. You will even save yourself from the hassle of coordinating with different teams and managing anyone’s schedule. While you may still need a video production team, the cost be so much less than a live video.

3. Animated videos let you have consistent content
The competitive industry of digital marketing requires you to consistently publish content to engage your audience. This could be a challenge, especially for start up companies that don’t have much budget to produce content. With animation videos, you can consistently create new content that will position your business in front of your target audience at all time. It has short production time and is way cheaper that other ways of creating videos.

Plus, its so easy to edit and update your published content. If you want to change update your old live-action video into an animated video, it’s easy to ask your animated video team to go back in and change text or imagery as needed.

If you are interested in using animated video in your marketing efforts, be sure to contact Reelmedia Pte Ltd. We have the expertise and know how to help you reach your business goals through efficient animation video services.

Top Benefits of Using Animation Videos for Your Business

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Are you looking to attract new customers?

Do you want to explain how your product or service works?

Would you like to educate people about the benefits your product or service offers?

You can accomplish all three objectives using animation videos.

Animation videos are straight to the point and quick productions that can help convert and deliver.

If you have not added animation videos to your marketing arsenal yet, here are some reasons why you should:

It can be used as a powerful sales tool for marketing.

Animation videos are considered potent marketing tools for many reasons.

One primary reason is it can be viewed by prospects day and night.

Once you post your video to your site or social media channels, you will have the potential to attract customers 24 hours a day and 7 days a week.

Undoubtedly, that advantage beats conventional marketing methods by a long shot.

In addition, it’s also a method that can pay for itself numerous times over.

E-mail marketing combined with animation video is also considered one of the most effective and popular forms of online marketing.

Site visitors are more inclined to watch a video rather than read a long article detailing your service or product and marketing experts the world over have caught on to these new developments.

  • 76 percent of marketers are planning to increase their use of video marketing and YouTube.
  • 9 percent of marketers picked video as the content type that yield the best ROI.

It can help you connect with your audience more effectively.

In terms of online activities, both consumers and professionals consider watching video to be at the top of their list.

This means you can surely use your corporate videos to connect with both your current and prospective customers on a deeper level.

To make your animation video even more effective, you need to ensure your script is exceptional.

In addition, it should also hit key emotional points and must clearly show customers why you are their best option.

  • Site visitors spend 100 percent of their line on web pages that have videos.
  • 90 percent of consumers watch online videos.
  • At least 52 percent of all mobile traffic can be attributed to videos.
  • 59 percent of senior executives prefer videos rather than texts.

It can help effortlessly showcase the benefits of your product or service.

Depending on the type of business you are engaged in, it can sometimes be challenging to highlight the benefits of your product or service.

Fortunately, an animation video gives you the luxury to highlight all the benefits you can offer alongside all the relevant information you want to convey in a crisp, neat, and attractive video package.

Animation videos can also be used to clearly explain how your product or service works.

In addition, it can also be used to answer FAQs from customers both current and prospective.

  • 1 in 4 shoppers have used YouTube to search for videos relevant to the product they want to purchase.
  • 73 percent of consumers are more likely to buy a product after they have watched a video that explains how the product or service can benefit them.

It can help significantly boost conversion rates.

Many studies have indicated that presentations using video have a much higher conversion rate compared to other types of marketing.

This can be attributed to the fact that animation videos are short and to the point, therefore, way easier to digest.

Videos are also highly targeted and more entertaining.

As long as you take into account your target customers, it is very easy to create a video that appeals to their desires and needs.

With a highly targeted video, your conversion can go off the roof.

  • Using the word video in the e-mail subject line can increase click through rates by as much as 65 percent.
  • 71 percent of marketers acknowledge that conversion performance of videos is way better compared to other kinds of marketing content.

It can help improve search engine optimization.

Animation videos can definitely give your search engine optimization (SEO) efforts a massive boost.

With YouTube considered as the second biggest search engine the world over, it’s easy to see how this is possible.

Many videos rank high on the top search results for particular targeted keywords.

Apart from having a presence on YouTube, it would also help a lot if you optimize your business site’s landing page.

  • A video can help triple the average number of linking domains.
  • 77 percent of marketers on YouTube use keyword tagging effectively. As a result, they are able to provide several entries when people search for content.

Many statistics indicate that marketers and business owners plan to integrate more videos in their campaigns and for good reasons.

Given that it’s done right, videos can help attract new prospects, impress current ones, amplify your reach, and significantly increase your revenue.