Video Production Company

 

By making online video content for your business, you can significantly boost its reach to a bigger number of audience. Creating online video content for your business can substantially increase its visibility and accessibility to a wide audience.

With the right materials and idea, you can still win the hearts of your target audience by producing a quality corporate video. This will help you clearly communicate to your audience what your brand is about, what are the unique value proposition your brand, product, or services, and why your brand should be considered over other brands.

If you are wondering what kinds of corporate videos you can use to engage your audience or attract consumers, then this article would be of great help. Here are some of the most effective kinds of corporate promotional videos you can use that can help make your business stand out.

Introducing a product

One of the best way to demonstrate a new product is by showing it off with a corporate promo video. It will help you launch your product or service to both existing and potential customers. You can also explain its features, demonstrate how its use, discuss its benefits and establish its value to your consumers.

Instructional video

If showcasing your product is not enough, you can also use videos to show your audience how your product can be used. You can also take it a step further and demonstrate situations wherein your product or service can be of great use. Many consumers enjoy watching “How-To” videos on YouTube. Use this to show your customers how they can integrate your products in different ways.

Staff recruitment

If you want more people to join your growing team or expand your employee base, a video is a great way to recruit potential new hires. Use content that will show off how unique your company is, and what makes it an ideal work environment. Film employee testimonials, an interview with business owners, or show off your offices. These days, more and more companies are creating recruiting videos on social media in order to attract more candidates and to communicate effectively to their audience. With one short recruiting video, you can do what traditional recruitment methods cannot. The right content can help you capture the authenticity of your brand and position it in a way that intrigues candidates.

Informational videos

A corporate video can also be your brand’s way to demonstrate expertise in your industry. Include an interview with professionals, demonstrate new concepts, or make recommendations on a topic that you are knowledgeable about. If it helps with your audience, you will be able to encourage them to watch and even share your videos.

 

Gaining site traffic through corporate videos

Business exposure allows a business to get more customers. For your brand to get more conversion, corporate video production can boost your online performance. However, you want to create a website first. However, getting traffic to this site can be a problem.

When social media networks were first introduced, many brands took the opportunity to open accounts because they know that they can use it to expand their reach. Through social media, video clips can be used to attract the attention of potential buyers. And then you can send them directly to the websites for them to find out more about your products or services. You can use explainer videos or animation videos to convey a message, introduce a product, present a new service and more.

Moreover, corporate video production can provide webcasts, which you can use to keep customers on your website longer. The moment someone sees your website, it takes less than 5 seconds to decide whether they want to stay. During this 5-minute window, you can use the video to target 2 sensory stimuli and encourage your audience to stay – vision and audition. This already gives your company a competitive advantage.

Building Trust with Customers

These corporate videos can be used not only on your website but on a wide range of social networks. Another way you can use it is by recording videos of your current and previous satisfied clients. These days, reviews and testimonials are becoming more and more popular. They are also effective in building trust. Potential customers will find a real person telling how effective your product or service is as someone who is relatable.

Help in Employee Training

Companies can benefit from video production not just by increasing their customer base. It can also serve as training videos can which can be utilized during employee training. Through a combination of audiovisual training, it will be easier for your staff to understand what your brand is all about. They will be more prepared at work and can help your customers better.

Rank Better Online

Through videos, you can increase the time visitors spend on your site. As a result, longer exposure can help build trust between you and your audience. The best part is that it signals search engines such as Google that your site offers good content. Research shows that you’re 53 times more likely to show up on Google’s first page if a video is embedded on your website. And since Google owns YouTube, it can also bring a significant increase in how much videos can positively impact your search engine rank.

People Love Watching Videos

When you scroll through your newsfeed, you’ll find tons of videos, whether be it about cute cats sleeping or brands selling kitchen wares. It’s no surprise that people spend a lot of time watching videos on a daily basis. According to Hyperfine Media, 1/3 of online activity now is spent on watching videos. Social media users like videos so much because they are fun to watch and are easier to consume.

 

Golden rules of corporate video production

Nowadays, video content is a very effective and relevant form of marketing. Brands use it to increase awareness, promote a new product, connect with a new target audience, and even look for new employees. In order to work to its fullest potential, you want to make a video content that is of great quality. Otherwise, your video will get lost in the noise of the internet and audiences will not want to watch it.

Although the most important details in a video are visuals and sound, the actual content of the video must be superb as well.

Here are the 5 golden rules of corporate video production you can follow to turn your target audience into customers:

Identify Your Audience

Knowing your audience is very important to both video marketing and video production. You don’t want to create video content that you hope will appeal to everybody. The moment you do this you are most likely fail. In any marketing strategy, one of the main goals is to communicate your unique value to a certain audience. Identify who your target audience is, or different audiences are. Consider what they are looking for, and solve their specific pain points in a separate video or campaign.

Tell your story

One of the best ways to connect with your target audience is to tell a story. Your audience will not be able to connect with your video content if it doesn’t have a story. Through telling a story, the audience will be able to relate much better, therefore you’ll be able to hold their attention. Moreover, it will be possible to interest them for the entire duration of the video.

Show and don’t tell

With blogs or articles, the text will allow you to tell your audience about your brand, products, and services. On the other hand, videos will allow you to show them. This type of content gives your audience an inside look at what it is like working with your brand, using your products, or availing your services.

Studies show that video is more effective than text as online users these days don’t have long attention spans. Therefore, it is better for audiences to grasp your message. The sense of sight will be accompanied by the spoken word, giving visual and audio cues to your viewers.

Make it about your customer

Your audience needs to have a clear picture of what their experience will be like the moment they work with you. Corporate video production is an ideal way to create content that will showcase what makes your business or brand trustworthy. It will also show how your product or service directly improved someone else’s experience.

Moreover, it’s important to show things aside from what you are selling. Show your culture, community involvement or charitable efforts. Share the stories that are meaningful to your customers.

Let Your Audience Know Your Values

You may be hesitant to share your brand’s opinions, values, or beliefs. At times, you may feel that doing so could alienate or offend a part of their audience. However, transparency is something that your audience will highly appreciate and will help your stand out from the rest. It can build a stronger connection with your audience that has the same values and beliefs as you.

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. We have years of experience in producing quality videos and helping businesses reach their digital marketing goals.

 

 

Video Marketing

 

Back in the day, the process of reaching your audience sounds simple. Brands need to create demand in order to get the results they want such as increased sales or boost profit.

But now, viewers and audiences are no longer easily persuaded. While modern technology has made innovative graphics easily achievable, it has also created a generation of mobile phone-carrying, multi-tasking, and internet surfing types of consumers. These consumers are presented with tons of attention-getting strategy every day. This made getting the customer’s attention more challenging, especially when there are a thousand other brands trying to do the same thing as you.

One solution that made these challenges easier to solve is through the use of corporate video production. Corporate videos have many uses and there are many areas in your marketing department which can directly benefit from these videos such as explaining the company’s processes, celebrating a company milestone, creating training material, documenting a staff activity, production of sales presentations and most importantly telling your audience your company story.

Without a doubt, video marketing is a great addition to your promotion toolbox. If you still have doubts about whether it is really worth to consider, then the answer is yes. Not only will you be able to compete with every brand that’s doing it but also because a video is a very versatile and cost-effective digital marketing tool. If you need more reasons why corporate video production should be a part of your digital marketing arsenal, here are other benefits it offers:

Corporate Video Can Boost Sales and Profit

One of the many reasons why brands resort to videos is because it can bring in some serious money. According to research, adding a video on a landing page can boost its conversion rate by up to 80%. Moreover, 74% of users who watched an explainer video about a certain product subsequently purchased it. These numbers only show that videos have a huge impact on how your audience perceives your brand and product, giving you all the more reason to start crafting a product video today.

Corporate Video Helps You Build Trust

Just like in any other business, trust is a great foundation for your brand to boost conversions and sales. The idea of content marketing is based on creating long-term relationships between you and your audience. And this can be achieved through building trust. Once you have achieved this, consumers will come to you. They will trust what you are providing them as they see it as interesting and useful information.

Corporate Video Can Improve Your Ranking

Through videos, you can increase the time visitors spend on your site. As a result, longer exposure can help build trust between you and your audience. The best part is that it signals search engines such as Google that your site offers good content. Research shows that you’re 53 times more likely to show up on Google’s first page if a video is embedded on your website. And since Google owns YouTube, it can also bring a significant increase in how much videos can positively impact your search engine rank.

 

Benefits of corporate videos on businesses

Many businesses are starting to realize just how important video production is when it comes to winning in the corporate world. Through corporate video production, you can tell your story to your audience, reach more people, and even nurture existing clients. However, producing corporate videos is more than just shooting a few scenes and letting social media do its trick. You also want to ensure that your videos are valuable and of the highest quality to achieve the success your business wants in a video.

If this is your first time to create a video and you want to make sure it will be a success, you want to hire a company that has the expertise needed to produce effective corporate videos.

Here are ways these corporate videos can positively impact your business audience:

You Will Be Able to Reach Visual Learners

Today’s consumer audience has a very short attention span and is no longer comprised of just auditory learners. According to recent statistics, consumers remember about 10% of what is heard and 20% of what is seen, and most importantly they remember 50% of what they have heard and seen. This makes videos highly engaging and highly effective in ensuring that you are able to capture your audience’s attention.

Better Presentation of the Product, Service, or Brand

An image can add life to images and can greatly enhance communication. Therefore, since corporate can speak about your brand, products, or services, it can give an emotional bonding with the audience and can even help in building and nurturing the trust of your targeted audience. With a lot of information being presented to viewers, it could leave your audience in a confused state. By giving them corporate videos related to their searches, it would give them a good understanding of the particular search.

Showcase Your Brand Story

Another great thing about a corporate video is that it can be used as the best way to showcase your brand. In just a short span, you can tell your brand story and cover all the information you need to share. Through adding a pinch of creativity in your videos, it can work wonders in attracting visitors.

Good for Online Ranking

You can find your website on top of search engines through the use of a good corporate video. More than just watching or hearing ads online, people enjoying watching and listening. You can also add the video to your landing page to reduce bounce rates. Google even ranks those websites on top that have a lot of engagement. Therefore, by adding a video to your website, you can make it more SEO friendly.

 

How to add more value to your corporate video?

Every day there are tons of videos being uploaded online. If your target audience doesn't find your video valuable, then they will most likely look for a better alternative. What's worse is that your video will get lost in the noise of the internet.

To succeed in video marketing, you need to produce a video with valuable content. It should have relevant and helpful information, production quality, and unique presentation that’s worth every minute of your viewers.

The more time you add in your video, the more challenging it will be to convince your viewers to sit through it. So how do you win in this competitive industry? How can you produce remarkable content? How will you make sure that your audience will watch your video?

Here are some helpful tips to help you get started:

Invest in your video

Invest not just in the budget but in time and effort as well. Although there are many tools and various materials available that can make your task a lot easier, this should be a reason for you to take the easy route. Do your research and know what will catch the attention of your target audience. Survey them if necessary to ensure that your viewers will see your content as interesting.

Plan everything out

Good planning gets you a step closer to the end result that you wish to see. Before everything else, research your audience and industry, create a storyboard, and write an effective script. This way, it will be a lot easier to check whether you are in the right direction as you move from one step to another in your video production.

Don’t do it on your own

Have a team of staff who will help you with this project. Survey your employees or colleagues and find people who are interested in or have a passion for video production or video editing. People who are into these kinds of projects will have fun helping out and will not see it as an additional task on their queue.

Have high standards

Time and budget constraints are no excuse to present your audience with a second rate content. Always have a high standard when choosing your materials and actors. Remember that these actors will be the face of your brand so they have to do justice to their role.

Choose an appropriate location

The audience will know if your video was shot in a makeshift studio. They pay close attention to detail to see if video producers are worth their time and money. Therefore, it will be best to shoot the location in a place that is appropriate for your script.

If your staff members are already swamped with tasks or do not have the skills to finish the task, there are always corporate video production companies who are willing to help you. One of the best companies in Singapore you can trust is Reelmedia Ptd Lte. We have years of experience in producing quality videos and helping businesses reach their digital marketing goals.

corporate video

 

 

As a business owner, one of your goals may be for your brand to stand out. But if you are competing with tons of brands how do you win the competition? What are the ways to define who you are or hold your customers’ attention? One of the best marketing tools right now is video and below are some benefits it offers:

  1. Low customer traffic

Are you getting low traffic internet on your website? Do you wish to have more followers or likers on social media? Maybe you want to consider creating a video marketing strategy for your business. According to statistics a marketing video will greatly increase the online visibility of websites and can drive more traffic on social media. You can use it emotionally connect to your viewers and convince them to visit your website or follow your social media profile.

  1. Customers don’t understand what you offer

Even if you already have the customers, if they’re not fully aware of what your brand is about or what it offers, then it will be hard to sell your brand. Even though you have deliberately spelled it out all there in your product’s packaging or site, some may still be confused about your branding.  This is a perfect opportunity to use video marketing to your advantage. Explainer or corporate videos can serve as a platform for your product pitches. You can show tutorials, illustrate product demonstrations, and educate your customers on the product before they buy. With this, not only will they have more confidence in your product but they all be better able to use it well and to give it higher online ratings.

  1. You need to expand your reach

You can use animation video to portray your brand persona since it can easily incorporate, logo, and other marketing concepts you’ve already been using before. The animation can even have a voiceover actor that fits your audience type so you can make it more relatable. With a good quality animation video, you can build trust and portray your business as a reliable one.

  1. The website is not ranking well online

Remember that user experience is important in search engine ranking so give your audience a reason to browse your page. Get their attention immediately by showing them an explainer video with details that will let them easily grasp what your product or service is all about.

  1. You want something new to offer to your followers

We all know by now that social media channels are great and effective avenues to engage an audience with videos, be it animation or documentary. There are also studies that show that about 92% of mobile video viewers are likely to share videos with their followers or friends. This multiplies video engagement rate. Additionally, explainer videos get the highest reach on social media sites like Facebook and they engage a huge percentage of audience reached.

 

Frequently Asked Questions About Corporate Video Production

If you are already convinced that you will create a video for your marketing strategy, you may be having questions about how to do it. We’ve listed down frequently asked questions and have answered them as well.

  1. How to identify a target audience?

To nail the video production project, know who you are this video for.

Define your target audience and speak to them. Having a general appeal is nice, but paring down your strategic approach is nicer. Be very specific about how your company or product will improve the life of your target consumer. Give your ideal client a name and backstory, and tailor your message to the character you’ve created.

  1. Should we hire a professional corporate video company?

Some may choose to do their corporate video on their own or with the help of their staff. But if you want to make things a lot easier and to ensure your video will be a hit, you can always hire a professional corporate video company. Doing so will save you all the trouble of looking for resources, doing trial and error shots, and renting tons of equipment. With a professional team, they will give you the resources you will need to produce a quality video. They can even share their ideas and insights on how you can improve the video’s content by adjusting your script, lighting, editing, or logistics.

  1. How to create an effective script?

When creating a script, be sure to be specific with the message that you want to convey. It should be direct to the point and with one purpose because telling too many stories could confuse your viewers. They might also lose interest along the way and not finish watching the video. So be sure to only tell stories that will attract the interests of your viewers so as not to miss the opportunity of engaging them. However, be sure to tell your story by showing off what your brand, product, or service can do for your consumers. With a corporate video, it has to be very visual to create convey a great deal of information in just a few seconds or minutes.

  1. How to connect with your audience?

No matter how great your story is if it's not relatable or entertaining, it will be hard to make an emotional connection with your audience. By having an emotional and deeper connection with your target audience, it will be easier to convince them to trust your brand or purchase your product. You can create a documentary to tell how a product has improved your customer’s life or help your viewers relate to your story. This way, your content will become more relatable.

 

Four useful tips to save money on corporate video production

Let’s admit it - corporate video production is an important ingredient to any effective marketing strategy. This marketing tool can help you engage with your audience. Moreover, video content can help you to create a natural form of communication between you and your prospective clients.

However, there are still many businesses having doubts about whether they should use corporate video production or not. One of the many reasons why they prefer not to is because of the budget.

For the average business owner, the budget needed for a video production can be daunting. This can even hinder some from using video as a marketing tool. But the truth is, corporate video production is a cost-effective solution to any brands developing a marketing campaign that will bring them good results.

But if you want to save money while reaching your marketing goals, here are some tips to save money on your corporate video project:

Set a budget

Just like any other marketing efforts, the first step in any video production project is to set a budget. The good thing about video production is that you can scale it up or down depending on the budget you have.

The moment you already have a budget set; the next step is to map it out. If this is your first time to produce a video, keep your budget under control. On the other hand, if you’ve already done video production before, then ask yourself some qualifying questions. Here are some examples:

  • Should I hire freelance videographers or work with a corporate video production company?
  • Do I want live-action or animation?
  • Does my project need a professional script?

Plan ahead

Planning ahead will help avoid cost blowouts. Good planning is the best way to avoid unexpected expenses in production. Without dedicating enough time or budget to planning the video production, you will encounter delays and oversights during the shoot. These problems could mean expensive overtime, additional filming or even additional costs in a post.

Consider long-term business plan

One of the many reasons to pursue a video production marketing strategy is to remain relevant to your customers. While this strategy is effective, the production must be handled cautiously so it aligns to your long-term goal. Video needs a lot of time to produce and could even have a longer shelf life. Therefore, referencing current or upcoming events will only shorten the shelf life of the production.

Maximize your resources

If you have resources such as a staff who’s good in scriptwriting, access to locations, or you have an existing studio in your office, consider using these resources for filming. With these options, you can avoid paying for a host of expensive resources. If you don’t have access to these resources yourself, keep expenses to a minimum.

Stick to the agreed plan

The moment you commit to a making a corporate video, your company will need to make thousands of decisions to turn that concept into reality. During production, every change you make could cost you time and money. Therefore, you want to keep all these changes to an absolute minimum to avoid exceeding your budget.

 

How to Make Your Video Marketing Strategy Fool Proof

If you are already investing in a video marketing strategy, you have to make the most of it. Want to make it fool proof? Here are some tips you want to keep in mind:

  1. Focus on having an awesome script

Your script can make or break your explainer video. As a foundation of your video marketing effort, the script is where everything else is built. It should be unique and well written for it to be appealing to your audience. To achieve this, you need to assign the scriptwriting task to someone who can take a fresh look at your company, therefore he or she should be an outsider or not one of your employees.  This way the scriptwriter can explain it in a way that any type of viewer can understand, whether the viewer already has an idea of who you are in the industry or not.

  1. Work with professionals

If you hire a professional video production team, they will have you fill out a creative brief about your company first. In this brief, do your best to talk about your business at a high level and define what really should be included in this explainer video. Once done, the writer then will refer to the brief when writing about your video’s script.

  1. Keep it short

If you keep the video short, the easier it will be for people to remember your business. While you want to inform your audience of how awesome your company is, your business accomplishments, and services you offer, having a long video has a higher risk of you losing your audience’s interest. Keep all the lengthy details to your blog or about us page. Use the explainer video to get people interested and leading them to take the next step. As a rule of thumb, the video should only have 150 words per minute for it to be easily absorbed by your viewers.

  1. Highlight the benefits

Remember that your audience is watching the videos to be educated or to get solutions to their problems – not to learn about your company or promote your business. Therefore, you need to focus on showing them the benefits they can get out of your product or service. Instead of discussing how many great features your gadget offers, mention how your device will help them live better. Make it more relatable and avoid drowning your audience with information that they will not easily understand.

  1. Make it unique and memorable

Everyone loves to be entertained, whether he is the CEO of a prestigious company, working moms, or students. So it will be best if your video has a way of keeping its viewers entertained while introducing your product or service. The positive mood makes it easier to connect with your audience and it will also help them easily remember your business. If the video is effective, they might even share it with their friends, giving you more potential clients to reach.

Let Reelmedia Pte. Ltd. help you create a video that your target audience will surely love. Ask about our video production services today for more information about their services.

 

Corporate Video Production

 

Creating a marketing video is already tough as it is. Using it to engage your audience makes it even more challenging. This is why some companies hire video production companies to make sure each step of the process works seamlessly.

If you need help how to leverage your marketing video and use it to in small business marketing, below are some tips you might want to keep in mind.

Prioritize your goals

Just like any other tasks, it should all start with having a clear vision on what you want to achieve. Do you want to introduce a new brand or service to your audience? Are you planning to use the video to drive traffic to your website? Do you want to increase brand awareness? By setting your goals, you will have a clearer picture on how to take the next steps and eventually get the outcome that you want.

Identify your audience

Research about who your audience is to have an idea on how to target them. It's important that you know how they prefer to consume content and in which social media networks they spend their time while online. Learn whether they follow influencers or if they enjoy their social media accounts. These are just some of the factors that could greatly impact how you would create the video and where you would market it.

Learn from your previous marketing strategies

If you already have an existing video marketing strategy, look into it. Assess areas that you can improve its quality or gather data on how you can better promote it. If you don't have a previous video to inspect, try checking the work of your competitors. How can you improve their work? What will you change if it were your brand's video? Use it as a guide but don't plagiarize or copy its content.

Offer something new

Viewers always appreciate it when brands offer something new. With the number of videos, they see on their newsfeed every single day, it's always worth sharing a content that makes them think, smile, or laugh. Plus, unique videos have better chances of trending and audience find it easier to remember them.

Be willing to spend on paid traffic

There are three forms of distribution that will help your audience find your video content. These forms include earned, paid, and owned media. While organic traffic is always an ideal way to be reached by your target audience, it wouldn’t hurt to spend a little for paid traffic. It will help you boost your chances of reaching more audience in just a few minutes or hours. It will still depend on you what ratio of your resources you are willing to dedicate to each form. Successful video campaigns usually have a mix of all three forms.

Plan how to distribute the video

It pays to have a plan on how you will distribute the video throughout different social media platforms. If your goal is to reach a broad number of audience, then consider paying some ads or promotions on YouTube or Facebook. It will also help to ask all of your staff to share the video to further spread the news about it.

 

How to use corporate videos for your brand's storytelling?

Brand video storytelling has become popular these days. Social media platforms like Facebook and Instagram have embraced it as well as the technology surrounding it. The price points have come down on how to keep up with this change have also come down. Moreover, audiences have come to expect it as a way of communication.

In a 2014 survey by Levels Beyond, about 40% of consumers prefer watching a brand video rather than read the same information. This gives brands an awesome opportunity to tell their story in a compelling way.

The Power of Using a Brand Video

Video marketing is not just a fad. It will continue to be a powerful way for brands to form a connection with their audience. They can use it as a medium to build an emotional connection.

Besides being visually stimulating, it also elicits an emotional reaction from the viewers. It happens when your audience views a video or watches a story. During this event, their emotions can actually start to mirror what’s on screen – it’s the same physical reaction you feel when you watch a scary movie.

Creating Customer Satisfaction

Social media make it easier for your audience to review your product or service. And these days when cannot identify real reviews from fake ones, we trust our peers and families more than ever to tell us whether a product is good or not. This forces companies to be more careful with their reputation by making sure they offer quality service and manage reviews properly. As a brand, you can also use your own story of satisfied customers. Share their best opinion about your brand, what they got, and how it has improved or resolved their problems in life. Here are tips on what your video should be about for it to be a hit:

It Should Solve a Problem

To really connect with an audience, you need to relate back to them or the things they worry and care about. Some of the best brand stories are driven by the desire to solve a specific problem your target audience are struggling with.

It Should Be Honest

Today's viewers know what is real from fake. They can easily find out if you are true to your brand’s values. Therefore, you want to embrace honesty and show your brand as it really is. It can be one of your strengths and your audience will trust you more once they see that you work based on this awesome value.

It Should Stand Out

No matter how highly budgeted your video is, if it is indistinguishable from its competition, then it will not be as effective as you wish it would be. Your corporate video has to uniquely represent your brand for it to help you to stand out among your competition.

It Should Connect Emotionally

As mentioned above, emotional connection helps you elicit an emotional reaction from your audience. It drives many of your audience’s purchasing decisions so you want it to be a formula in your corporate videos.

 

Steps to writing an effective corporate video script

Do you want to know how to write an effective corporate video script? Are you after creating a script that drives results and helps you reach your video marketing goals? Then you need to read on this article as we have compiled some of the simplest tips to help you get started with script writing.

Whether it’s a promotional brand film, a corporate video for marketing use or a video for social media or your website, a well-written script you can help inspire your audience into taking action.

Here are some tips you need to keep in mind:

Write a Video Brief First

For you to write a script that gets the results you want, then you will need to first write a video brief. Don’t immediately jump into writing your character’s first line. Planning how the video will flow will help you better layout the message that you want your audience to receive. Not only does a video brief help you know your objectives, but it also helps you better understand your audience and the message you want to send to them.

Through a well-planned brief, you will have a deeper understanding of how to communicate with your audience by knowing which words in your script will motivate them. You’ll be able to make a marketing story arc that will engage them, make your video relatable, and have relevant and compelling content which will eventually result in the desired action you wish them to take.

Keep it Simple

Regardless of the type of video you are planning to make, the key to effectively ensuring that your message will get across is through simplicity. A corporate video production should focus on a certain message that will clearly mirror your brand’s vision without getting bogged down in details. You don’t want to use complicated dialogue or have too much information.  Remember that your audience needs to walk away from your video having all of the information you are imparting. Therefore, focusing your video script is one of the few main points that will serve you well.

Watch the Length

If it’s your first time to create a video production to promote your brand, you may be thinking of adding as much information as you can. The tendency is to cram the video with information just to be able to sell a product or service. This is understandable since you want to get across more message in the project. The only down side is that doing this can lead to a video that confuses your viewers. As a rule of thumb, less is often more when it comes to creating videos so the script that translates to a corporate video between 1 and 3 minutes long is more likely to be ideal.

Know Your Audience

Ensure your script is written in a way that is appropriate to the audience you are targeting. Your audience will be your most important critique.   You’ll want to be sure you match their language to target the right demographic. For instance, if your target audience is 20 – 30 years old young professionals, you want your script to reflect a young and modern feel so that your viewers are better able to connect with the message.

 

Do's and don'ts of corporate video production

Online marketing is becoming more and more popular each day as it several advantages through social media and other sites. If you scroll through your newsfeed you will notice that there are many brands using it to promote their products and services. Many companies are also moving towards video production for them to effectively reach more audience.

Whether your company is working with a video production company or you want to produce the video yourself, knowing the dos and don’ts before filming starts can help ensure that the outcome will properly showcase your story and will reach potential customers.

Below are some do’s and don’ts to keep in mind each time you wish to do corporate video production.

Do: Always consider the length of the video

Regardless of the subject of the corporate videos you’re producing, it’s highly recommended to decide on the right video length. If the video is too short, it will be hard to get across all the necessary information to ensure conversion. On the other hand, videos that are too long will have the risk of losing your audience’s interest before they reach the end.

Don’t: Do everything on your own

Corporate video production is not an easy task and it takes time when done right. If you don't want to take your marketing team away from their valuable tasks, you can always outsource the task to a video production company. This will still allow you to work closely on the video project. Just make sure you schedule regular check-ins so you can oversee all the video production as well as editing.

Do: Connect with your audience

No matter how great your story is if it's not relatable or entertaining, it will be hard to make an emotional connection with your audience. By having an emotional and deeper connection with your target audience, it will be easier to convince them to trust your brand or purchase your product. You can create a documentary to tell how a product has improved your customer’s life or help your viewers relate to your story. This way, your content will become more relatable.

Don’t: Oversell your product

Unless your viewer subscribed to watch a product demo video of your brand, they will less likely to sit through a video that is too salesy. Instead of overselling your product, use a thought leadership video to share your expertise on a certain topic. You only want to include your branding or link to your brand’s website at the end of the video.

Do: Write a compelling script

When creating a script, be sure to be specific with the message that you want to convey. It should be direct to the point and with one purpose because telling too many stories could confuse your viewers. They might also lose interest along the way and not finish watching the video. So be sure to only tell stories that will attract the interests of your viewers so as not to miss the opportunity of engaging them.

If your staff members are already swamped with tasks or do not have the skills to finish the task, there are always corporate video production companies who are willing to help you. One of the best companies in Singapore you can trust is Reelmedia Ptd Lte. We have years of experience in producing quality videos and helping businesses reach their digital marketing goals.

 

 

 

If you have not jumped on the video marketing train yet, now is the best time to grab a ticket. Why? Because the verdict is in. A staggering 78 percent of consumers prefer videos!

The fact that videos have been cited by Hubspot as the top content disruptor in 2018 is no coincidence. Today more than ever, it has become increasingly apparent that videos have become this key component marketing campaigns can no longer do without.

Gone are the days when marketers treat their brand’s marketing strategy as nothing more that a stagnant game plan on a piece of paper. Nowadays, they are required to bring it to life if they want to succeed or at least stay afloat. And yes, an impeccable corporate video is exactly the electroshock therapy needed to successfully revive any brand’s flatlining marketing strategy.

The appeal of videos has proven timeless. They can do something mere texts and even images can’t pull off. Videos can create real and instantaneous connectivity and interaction with consumers. In addition, they can also provide a medium where people can comment and react in real time. And that’s just for starters.

Video Marketing Statistics

Before we dive into the reasons for investing in a corporate video production, let’s answer one of the key questions brands ask—is video marketing really worth it? Savvy marketers reply with a resounding yes! However, for those who are not convinced, the following statistics should change their minds.

The Corporate Video Revolution

What are corporate videos?

The landscape of corporate videos have evolved dramatically. Many years prior, budget constraints have limited corporate videos to internal communications. Also, back then, only massive corporations with huge marketing budgets can afford corporate video production and commercial-broadcast videos.

Nowadays, corporate videos are everywhere. In fact, a staggering 96 percent of B2B companies are now integrating corporate videos in their content marketing.

What are the different types of corporate videos?

There’s no denying videos are now considered the best way to connect and engage with customers. There are diverse types of videos a company can produce and each comes with awesome and unique benefits.

Let’s explore some of the corporate video types that deliver impeccable results.

  • Corporate Communication Videos

Some people can probably remember those days when Xeroxed company wide memos or poorly crafted (and lengthy) emails tackling new blanket directives or recent policy changes were the thing.

Fortunately, modern technology has given companies a better and more effective means to communicate. Nowadays, many companies have turned to corporate communication videos to tell stories, inform, persuade, and grab the attention of employees, influencers, and customers.

Come to think of it, how do brands get people to buy into a service or product if consumers don’t have a clear understanding of what they are offering to begin with? What better way to get employees to support and understand recent company directives than a video straight from the company’s CEO?

In the same manner, if a company restructures or rolls out new investor initiatives, a well-produced video on the landing page of the company website can be a truly effective way to deliver complex details in a manner that’s coherent, elegant, and interesting.

  • Marketing Videos

At this time and age, customers use multiple screens at various times to tap into information they want. To address this need, brands have to create a marketing strategy with a laser-focused and clear message designed to keep the customer’s attention and keep it.

Using video production techniques such as time-lapse, 3D imaging, and animation, the company’s message gets seen, understood, and even shared on social media. With that said, brands now consider making engaging, compelling, and interesting videos using the latest video production trends and technology a wise investment.

  • Corporate Training Videos

Many firms work with industrial psychologists and corporate coaches to “train trainers” and teach company employees how to work best within the culture of the company. Other brands on the other hand allocate a huge budget on training conferences to ensure employees understand and apply effective sales techniques, new safety guidelines, and customer service procedures accordingly.

A well-produced and well-conceived corporate training video can lessen hassles and reduce costs dramatically. Also, using corporate training videos can help brands leverage resources effectively and train employees in a way that is both engaging and effective.

Why do businesses need corporate videos?

Marketers can attest video is one of the primary ingredients of any successful marketing campaign and research and statistics have proven this to be true. The average business now publish as many as 18 videos per month and many consumers are embracing this type of content wholeheartedly. In fact, 85 percent of consumers say they look forward to seeing more videos from brands.

The trend shows no signs of slowing down. And it’s not really surprising. For starters, video can support and achieve multiple business and marketing goals including customer experience, retention, sales, customer retention, and many more.

Below are 7 compelling reasons why businesses should invest in corporate videos.

  1. It helps boost website traffic

When it comes to increasing website traffic and keeping visitors on the company site longer, video is deemed a highly effective tool. Nowadays, brands post videos on social media and other content platforms to drive people to the site. A whopping 76 percent of marketers attest videos have helped them successfully achieve said objective.

One of the notable companies that has seen results using this strategy is Home Depot. The well-known home improvement brand creates and posts impactful videos on their Facebook page featuring some of their products. They also include a website link in their captions so viewers of the video can easily explore each products more.

  1. It helps brands win new sales

Marketing and sales teams are now using videos to convert prospects and be a step ahead of the pack. While digital ads and email drip campaigns are also helpful in creating customer touch points, videos have proven to be a more dynamic and compelling option when it comes to telling their story and winning new sales.

Undoubtedly, videos have the power to showcase and promote products in ways photos and texts can’t, making them a indispensable tool in the sales process. Statistics back this up with 81 percent of people claiming a brand’s video convinced them to purchase a product or service.

  1. It helps brands educate new users

When it comes to the perfect tool that can help new customers and prospects better understand a product or service, videos take the top spot. An unbelievable 97 percent of marketers affirm that videos have helped their users gain a better understanding of the products and services they are offering. In addition, 95 percent of consumers watch explainer videos to obtain relevant information about a product or service they are interested in.

  1. It helps brands address commonly asked service and support questions

Customer service and quality support are both critical to customer retention. Fortunately,   there’s no need for customer service teams to manage these aspects anymore. At present, many brands have turned to videos as a way to answer questions proactively. At least 47 percent of brands claim this strategy has effectively helped minimise support queries.

Aside from answering frequently asked questions, videos can also be used to provide visual instructions on how one can complete specific tasks. This is a win-win since it will not only help customers save time, it can also help brands save money that will otherwise go to costly customer support teams.

  1. It helps boost a brand’s popularity

Regardless of the social site brands are active in, it’s easy to see videos are currently dominating the content game. When scrolling through Instagram, Twitter, Facebook or other popular social media platforms, videos are predominant and are shared at a much higher rate than blogs.

When videos are posted online, brands are sharing content that has the potential to impact the business in a really profound way. This is especially true if the video goes viral. The commanding popularity of videos is quite evident with 92 percent of mobile video audiences sharing them according to a research conducted by Hubspot.

  1. It helps brands stay relevant and competitive

The idea that videos are here to stay is no longer up for debate. Many studies and signs point to videos eventually dominating the Internet in the not so distant future. In fact, a Cisco study predicted that by 2019, videos will comprise at least four-fifths of the traffic online.

Clearly, videos will continue to dominate in the coming years and leveraging on its power now gives brands a leg up on its competitors. Those that wait until later to jump in on the bandwagon are sure to get left behind.

  1. It provides measurable return of investment (ROI)

One good thing about videos is brands can easily gauge its success and determine if it’s well worth the investment. Websites like Youtube and Wistia have tools that can track relevant metrics like unique views, shares, likes, etc. so brands can easily keep tabs if their efforts and investment are paying off accordingly.

There’s no doubt the video marketing landscape will continue to evolve dramatically. However, one thing is constant—when used accordingly, videos will not only help you be a step of the pack, it can also help you effortlessly take your business all the way to the top.

Need a topnotch corporate video for your business? The team of experts at Reelmedia is just a mouse click away. Get in touch with us and let us know how we can help!

 

Producing a corporate video is not an easy task. It could be daunting considering the amount of time, patience, and effort that you need to invest to produce a video with quality content. You can't expect to finish such task by just purchasing a high end camera.

The video production requires organizational skills to properly coordinate the whole process. You will also need multitude of talents to polish and professionally produce a nice video.

No wonder some companies even hire corporate video production companies just to finish create a quality video that their audience will truly appreciate.

If you need more convincing, here are a few reasons why hiring a corporate video company is worth your investment:

Access to resources
Corporate video production companies have all the skills, talents, tools, and other resources you need to produce a quality video. From high definition video cameras and lighting to editing programs and post-production team, they can help you. These companies hire experienced professionals who have the know-how to assess, plan, and orchestrate the production of your video. Their tools will ensure that the quality of the video and images are professional looking to effectively convey the message of your brand.

Produce Quality Videos
When you hire a corporate video production team, you can rest easy that each of their staff has an eye for identifying what a perfect shot is. They know the right angles, where to focus, and what to highlight in order to produce a great video. Each aspect will serve a puzzle piece to create a picture that will mirror the message of your brand. Plus, they can work with your team or actors to help them become comfortable in front of camera for interviews. They can direct the production from start to finish.

Video Marketing Knowledge
Their years of industry experience makes them a reliable source on how to promote your video. The competition in video marketing is tough so you have to use your best resources to get ahead of the game. Corporate video production organizations have in-depth knowledge of how to develop effective marketing campaigns and create exceptional video content for it.

Budget
Hiring a video production team doesn’t have to be pricey. They can work within your budget while still ensuring that you will reach your video production goals. Just be sure to be transparent with how much you are willing to spend on your video production. You also have to be realistic and weigh your budget and your expectations. They can help you make a corporate video that matches what you need and is still within your budget.

Unique videos
With a video production company, you will eliminate having to do a trial and error to know what strategies will work and what will not. These people are experienced with working with different clients and marketing to different audience so they know what will work best for you. Plus, they are knowledgeable of the new trends in video marketing industry. Therefore, they can suggest to you an effective strategy that will allow you to make the most of the video and make it an efficient part of your marketing campaign. With them, you can even make a viral video that will work on various platforms.

Remember that the videos you will produce will reflect on your brand or your products, so it’s very important to treat the corporate video production with professionalism and attention to detail. Fortunately, Reelmedia Pte. Ltd. is here to help you make effective videos for your brand. Browse through our website to learn more about our services.


According to statisticbrain.com, 300 hours of videos are being uploaded on YouTube every minute. If you compare a person’s average attention span against this amount of content, you’ll see how challenging it is to produce a corporate video that your target audience would really watch. While it is challenging, it does not mean that its not feasible.

With the right materials and idea, you can still win the hearts of your target audience by producing quality corporate video. This will help you clearly communicate to your audience what your brand is about, what are the unique value proposition your brand, product, or services, and why your brand should be considered over other brands.

If you need help ensuring that your next corporate video will be a hit, here are some tips to help you get started.

Hire a professional corporate video company
Some may choose to do their corporate video on their own or with the help of their staff. But if you want to make things a lot easier and to ensure your video will be a hit, you can always hire a professional corporate video company. Doing so will save you all the trouble of looking for resources, doing trial and error shots, and renting tons of equipment. With a professional team, they will give you the resources you will need to produce a quality video. They can even share their ideas and insights on how you can improve the video’s content by adjusting your script, lighting, editing, or logistics.

Identify your target audience
To nail the video production project, know who you are this video for.
Define your target audience and speak to them. Having general appeal is nice, but paring down your strategic approach is nicer. Be very specific about how your company or product will improve the life of your target consumer. Give your ideal client a name and backstory, and tailor your messaging to the character you’ve created.

Create a compelling script
When creating a script, be sure to be specific with the message that you want to convey. It should be direct to the point and with one purpose because telling too many stories could confuse your viewers. They might also lose interest along the way and not finish watching the video. So be sure to only tell stories that will attract the interests of your viewers so as not to miss the opportunity of engaging them.

However, be sure to tell your story by showing off what your brand, product, or service can do for your consumers. With a corporate video, it has to be very visual to create convey a great deal of information in just a few seconds or minutes.

Connect with your audience
No matter how great your story is if its not relatable or entertaining, it will be hard to make an emotional connection with your audience. By having an emotional and deeper connection with your target audience, it will be easier to convince them to trust your brand or purchase your product. You can create a documentary to tell how a product has improved your customer’s life or help your viewers relate to your story. This way, your content will become more relatable.

If you need help planning or producing a corporate video, don’t hesitate to contact Reelmedia Pte Ltd. They have years of experience of helping businesses in Singapore to promote their brand through video production. Whether you need an explainer, animated, or corporate video, they can help you. Visit their website to learn more about their services.


While corporate video is not as popular as other types of videos, it is still a great marketing strategy that can engage and entertain audiences. Some may think that it requires a lot of time and money to produce an effective corporate video. However, with the right tools, a modest budget, and an outstanding idea, your brand can produce an engaging and high-quality corporate video. It will help engage your target audience and solidify relationship between you and your existing customers.

Need help on how plan and execute your first ever corporate video? Here’s a compilation of efficient tips that will surely help you get started:

Identify your goals
Each corporate video serves a different purpose. Are you creating a video to introduce your brand? Will this video be used to attract more customers? Do you want this video to convince potential employees to be a part of your company? Once you have already defined its purpose, it will be easier to plan what your video’s content will be.

If you need more employees or clients, you can either include client or employee testimonials in your content showcase how awesome it is to work with your company. In case you will be introducing a new product or service, you can make a product overview or a “How To” video to show how you make your products to your audience. There’s also the option of making a short documentary about how your clients loved using your product or availing your services.

Plan the corporate video production
After you have conceptualized your content, the next step is to plan your corporate video production. Consider the people you will need to include in the video, the budget, the location and the team who will be responsible for executing the whole plan. You can either ask your whole team to help you plan and produce a video or hire a video marketing team to make the whole process hassle free. Keep in mind that making a video is a great way for your staff to bond as well so don’t try to do it alone. Even if you hire a video corporate video company, you still need to be involved in the whole process.

Produce an engaging story
There are tons of video content available online. For your corporate video not to be ignored by your audience, it needs to be engaging and entertaining. Make the most of the time, money, and effort you spent on the production by ensuring that your video will stand out. Plan the stories you have to tell your audience, especially the ones that will strongly connect with them.

If you’re having a hard time deciding, discuss it with your team and brainstorm about how you can turn the company’s story into an interesting video.

Don’t overlook the production value
While you can always make a video production on your own terms, it does not mean that you will not exert effort in production value. It doesn’t have to be perfect and look like a Coca-Cola ad, but it should still be impactful.

If you want to guarantee a production level that is decent and worth your audience’s time, you can always hire corporate video professionals. You can search online, ask friends for recommendations, or find suggestions in forum to find the best video production company in your area. One corporate video production company that’s highly recommended in Singapore is Reelmedia Pte Ltd. We have helped many brands in Singapore to reach their audience by helping them produce high quality videos.

The digital age has no doubt introduced a new age of corporate video production.

Gone are the days were cheesy infomercials used to be the thing.

Today, customers prefer entertaining, witty, and clever videos that capture their attention and make them want more.

While there is no exact template for corporate video success, there are a few things many persuasive, powerful, and exceptional corporate videos share.

For instance:

They are short and sweet. Easy and quick access to the Internet has one huge repercussion—shorter attention span.

In today’s modern times, people you will be advertising to will only give you their attention for a brief amount of time.

In the Internet where free content is freely available, video advertisements are often seen as roadblocks to desired content.

So how do you avoid becoming this roadblock?

The first thing you would need to do is come up with a solid script for your video.

Every second that you spend elegantly wording a sentence, you risk losing more customers who just want to see the content they desire.

A study by Next Web indicated that only 30 percent of viewers don’t skip pre-roll ads on YouTube.

With that in mind, make sure you do not waste precious time getting your primary selling points across.

They use humor to hook their viewers. Another effective technique common among enthralling corporate videos is the use of humor.

Humor serves two key roles in video marketing.

  1. It helps provide quality content that is enjoyable
  2. It avoids positioning the brand as nothing more than a “salesman”

Understandably, consumers in general don’t like it when buying the product is shoved in their faces.

Telling them what the product is all about and then asking them to buy it is often seen as distasteful.

If you don’t want to turn off your customers, consider it best to be subtle when it comes to selling them something.

Ideally, it would be wise to entice them to purchase by delivering quality content that resonates with them.

A well-crafted video with some tasteful humor thrown in can help you go a long way.

They put emphasis on the pain points. In general, most people purchase a product or service for one primary reason—they have a problem that the product or service can resolve.

For instance, for those who suffer from cold, they would want a product that can effectively relieve the symptoms, help them rest, and get them back on their feet.

This tactic is highly effective because rather than using a gimmick (which many customers can eventually see through anyway), you will be highlighting a problem (pain point) and showing how your product/service can help.

This will help your video come across as helpful and informative as opposed to a scheming sales ploy designed to merely trick them into spending their money.

They help you deliver a good call-to-action (CTA). When creating a truly effective video, you need to ensure it is more than just engaging.

More importantly, it should also contain a concise CTA that educates the consumers as to the next action they should do to take advantage of the information they have been given.

Equally important to creating a powerful CTA is the build-up.

Of course you wouldn’t want the viewers to stop watching the video before you are able to deliver the CTA.

In line with this, avoid phrases like “There you have it” before your CTA as it would be interpreted as a signal you have delivered your primary message.

They have all the crucial elements integrated. Some video creators commit the mistake of focusing on one or a few parts of ad and use shortcuts on other parts they don’t deem important.

However, if truth be told, effective corporate videos need to have a well-crafted script, the right visual, and the apt audio elements to give the video a winning edge.

While it can be tempting to give more emphasis to some aspects of the video you consider more important, you have to keep in mind that every integral element should be given equal attention.

For instance, you would not go far with a video that has an awesome script but terrible animation or sound.

Not only will it make your video seem mediocre, it can also make your brand appear unprofessional in the eyes of the viewers.

 

 

In the highly competitive world of business, you need to have a powerful marketing arsenal if you wish to get ahead.

Fortunately, a compelling corporate video can help you easily achieve said objective.

In a nutshell, corporate videos are primarily used to:

  • Explain concepts
  • Market and promote products / services
  • Build brands
  • Provide information

Taking into account all the purposes it serves, it’s easy to see why many brands have invested in the services of competent video production companies to create exceptional corporate videos for them.

If you are considering putting money into corporate videos but you’re still having second thoughts, we have you covered.

The following reasons should convince you why you should invest in corporate videos and why they are worth every penny:

Corporate videos can help effectively showcase your brand.

A corporate video is a creative, informative, and exceptional way to showcase your brand, your business, and the product / service you are offering.

Even a short corporate video can already effectively tell your story in a concise, fascinating, and interesting way.

If you have not done it yet, it would be a good idea to post a corporate video on your company’s website so visitors can easily understand your business without the need to scroll through your site.

A corporate video is also an exceptional way to pack together all the relevant and important information you would like to convey and present it in a fun, creative, and interesting way.

Corporate videos can help you reach more customers (current and potential).

A corporate video is not just something you can easily upload on your website.

You can also use it to promote your business and brand on social media.

When you upload your corporate videos on multiple sites and channels, you’ll be able to amplify both your reach and exposure significantly.

To further boost your reach, make sure you have a presence in and you upload your videos on popular video sites like Vimeo and YouTube.

In addition, consider it a must to keep your corporate videos updated.

If your video is already a decade old, consider updating and spicing it up to keep it relevant and interesting.

Corporate videos can help boost your SEO efforts.

Expert marketers believe the world’s most popular search engine Google loves videos.

And this is good news if you are thinking of integrating corporate videos in your SEO and online marketing efforts.

This could mean your corporate video can help you rank high when people do a Google search.

Furthermore, corporate videos can also help generate much needed traffic to both your site and your social media channels.

Corporate videos are easy to share.

Regardless if you are posting your corporate video on your site or social media channels, they can be easily shared if the viewers love them.

All they have to do is copy and paste the link to their own sites and they can instantly share it with their own networks.

This is also an easy way to generate more traffic to your site.

The accessibility of videos not only makes it easy for people to share it with others but to share it with millions of people, if all goes well.

Corporate videos help your brand stand out from the rest.

Oftentimes, putting too much text and information on the site can prove counterproductive.

It also has the potential to turn people off especially if they’re distracted, pressed for time, or just too lazy to read all the information you put on your site.

However, with a corporate video, you can easily place your unique stamp and impress your viewers without taking too much of their time.

Additionally, if you are able to impress them with your video, they are also more likely to trust and patronize your product / service.

The importance of integrating corporate videos in your overall marketing efforts cannot be overemphasized.

Once you are able to enjoy all the benefits it offers, you’ll realize it is definitely one of the best investments any company can ever make.