A few years ago, a small virtual storage company was having a hard time converting people through their home page. Why? No one really truly understood what they did. Their challenge: market a product to solve a problem many people didn’t realize they had.
To solve their dilemma, they released a short, witty, fun, and enjoyable explainer video. The explainer video is less than 3 minutes but it propelled them onto a trajectory that saw them acquire a massive heap of funding, a 4 billion dollar valuation, and 50 million customers!
Having a great story is one thing. Communicating that vision and story to potential partners, investors, and customers is another. And that’s what DropBox was able to pull off with flying colours.
Many people blaze through websites and leave without even understanding what a brand offers or if it’s any value to them. So what’s the quickest to make visitors understand what you do and get them interested enough to become buying customers?
Do what DropBox did! Show them your story rather than just telling them about it. And the best way you can go about telling your story is through explainer videos.
The Lowdown on Explainer Videos
Explainers videos are short videos you can use to introduce your brand, explain what you do, and show your target audience how you can solve their problems. It’s a memorable (and quick!) way to leave a great impact.
It is also the best way to provide viewers with all the relevant information they need to make a decision. Undoubtedly, it is vital to your site’s conversion.
With so many distractions, attention spans online don’t last very long. Many experts consider 90 seconds (or less) to be the sweet spot for most. If you don’t get to say what you need to say and get viewers excited in 90 seconds or less, then your efforts are futile.
Since you only have 90 seconds, you have to make every video count. In other words, you only need to include the key things your customers should know about your products or services.
The 5 Awesome Benefits of Explainer Videos
1. It can be shared really easily.
Once you’ve crafted your best pitch, sharing your story has never been easier with explainer videos. A staggering 70% of internet users watch videos online so make it your job to capture their interest through your videos.
Fortunately, nowadays, it’s a lot easier to share videos with so many platforms now available. So the probability of it getting viewed by thousands (or even millions!) is way higher.
You can also take your explainer videos to your sales meetings, conferences, and others. That way you’ll never have to worry about messing your pitch ever again!
2. It can boost conversion rate.
According to Internet Retailer, 85% of people are more inclined to buy a product if they watched an explainer video about it. It’s what helped Rypple (a company acquired by SalesForce) to increase conversion rates by as much as 20%.
CrazyEgg also added an explainer video to their homepage and enjoyed a 64% increase in conversion rates!
3. It can help provide better Google results.
Websites that use videos are 50 times more likely to get ranked on Google’s first page compared to those who don’t. Think about it: what do you think people would click on first? An inviting video thumbnail or a text link? Yes, the former of course!
In other words, any videos you produce is 41% more likely to get clicked than any text listing! Once you make your way to Google’s front page, more people will be enticed to purchase your products or pay for your services. That means more money for you!
4. It can help perfect your pitch.
There’s nothing worse than telling people what you do and they don’t get it immediately. An explainer video can help you get your pitch to millions of people around the world perfectly.
You don’t even have to be there. If you choose the right video production company to work with, you can rest assured you’ll have the perfect explainer video that will represent your sales pitch the best way possible.
5. It provides a massive ROI.
DropBox spent $50,000 to tell their story through a short explainer video. What they got in return? The video generated 5 million new customers and over $24 million in revenue! CrazyEgg got their revenue to $21,000 per month when they posted an explainer video.
Over to You
Are you using explainer videos to tell your story? We can help! Get in touch with us and we’ll create the perfect explainer video for you. Who knows, you just might be the next success story!
Did you know that animated explainer videos are a great tool to attract visitors to your site and tell them about the great benefits and amazing features of your service or products?
Are you aware that using explainer videos can really push your brand or business up and get you positive results? Let’s find out why explainer videos is a great way to get your message out to your potential clients.
A recent research was conducted by the Nielsen Research Training and Consulting Group stating that the average user spends about 10-20 seconds on a site if there is no compelling reason to stay longer. The first 10 seconds are very critical for giving the user this reason to stay by clearly setting out your brand's value proposition.
With only a short period of time, you really cannot rely on content and graphic always just to attract your audience's attention. If you are unique from the rest of your competitors, say you offer a unique product or service, then show it to the world. Most of your audience do not have time or desire to research further why they need your offer.
Why Does An Explainer Video Work Better?
Let's tackle this psychologically.
FACT: 20% of people remember the information they read and 10% remember what they heard.
FACT: Internet readers pay close attention to information that is in the form of images.
FACT: Visual information is processed 60,000 times faster compared to text.
So, based on the facts above, you now understand that text and audio are not as effective as non-verbal communication and when it comes to influence, it is not as strong.
Having an animated explainer video is more effective in clearly articulating your service or product, plus the information retention of the viewers is much higher than just reading texts. It also takes less time to digest more information using videos than reading.
Besides, animated explainer videos do not just involve visual communication but also audio which can significantly enhance one’s perception. So, what can it do to your online marketing campaign? Well, as a digital marketing company and a video production specialist here at Reelmedia, it offers a lot of benefits.
Here are the statistics from Wyzowl's video marketing statistics last 2018, where they surveyed 570 unique respondents last December of 2017.
* 99% of businesses that used videos continued till 2018
* 85% of businesses use video as a crucial part of their marketing strategy
* 82% of businesses spend more on video marketing in 2018
* 78% of businesses stated that videos give them a positive ROI
Here is the video effectiveness for business development:
* 97% of marketers claimed that video has helped increased the user understanding about their service or products
* 75% claimed it helped increase their sales
* 47% claimed that video helped reduce their support queries
* 76% claimed that it increased their traffic
* 80% of the marketers say that it lessened the bounce rate and increased the average visit duration on their website
The data showed that video indeed helped push up their marketing efforts and bring more positive results compared to just texts and images.
So, if you want your brand to have a stronger presence, you should try video marketing, may it be explainer videos, commercial type videos, or corporate videos. To make it powerful, you have to be clear about your message and what you want people to know about your products or services.
If you need expert help with your video marketing efforts, get in touch with us. We would be more than happy to create videos that can help you achieve your business objectives!
Sure, there is no arguing with the truth that whiteboard animations look excellent and are a delight to watch. But, this unusual medium has so much more to give than strict performance value. In fact, there are plenty of situations in which the application of whiteboard animation style videos gives increased business advantages to organizations of every size.
Why Do You Need a Whiteboard Video Animation on Your Page?
When different guests visit on your page, what do they notice first? Do they find an intimidating-looking chunk of lines defining your company's service and product offerings, or do they see an engaging, welcoming, whiteboard animation worth sharing in a fun way?
If you are concerned that your text-intensive web page may be resulting in on-site visitor frustration or confusion, replacing text blocks with 60-90 second, "you-focused" whiteboard videos showing your company’s products & services, or defining your business philosophy, could provide a visitor experience for your webpage.
Whiteboard Animated Videos Work Great If:
Your product/service is very complex.
Whiteboard animated videos are deemed one of the best types of marketing videos to carry complex concepts or ideas: just like in school, when we are in front of the whiteboard, we know that it must be something important and we demand to pay attention to what is being told/shown.
When you need to educate the viewers
Animated videos with a powerful combination of visual details, animated characters, and a compelling voice-over help in training and educating the viewers on a topic.
When you desire to add a dash of humor
Whiteboard videos also work terrific if you prefer to add a little bit of humor or fun, in order to make your video more interesting and amusing. Adding in sound effects, caricatures & music also add to the mood of the video.
You want to give your videos a personal touch
Whiteboard explainer videos are proving to be more engaging than most video formats, and provides your video with a more human and "informal" approach. By including custom animated characters, you can generate a strong connection with your audience; and the outcomes can be even more stunning.
Benefits of Whiteboard Animation Videos
Whiteboard animation has developed as a clear winner for companies looking forward to creating a niche in their industry while employing fewer resources and preserving their marketing cost.
Frankly put, whiteboard animation is a new-age marketing tool that enables a business to convey its marketing strategy to its customers in the form of a video.
Such videos contain a crisp message detailing the business's products and/or services and compelling the users to buy/invest in its offerings.
In this column, we've detailed a variety of hidden benefits and advantages whiteboard animation provides to give their marketing strategy a boost:
Boost Sales
Even if you are not so conversant in the term 'explainer video,' there's a decent chance you've seen one. These videos use animation to clarify things, like products or services.
There are numerous ways to create an animated explainer video, and whiteboard animation is one of the more popular methods. But irrespective of what technique you decide on, these videos are known to spice up sales.
Their visual appeal and simplicity can capture the eye of your audience, evoke emotion, and encourage people to take action. A survey from Wyzowl found that 81 percent of companies said their explainer video helped them increase sales.
And in step with Business Insider, Dropbox's explainer video increased conversions by 10 percent, which translated to 10 million new clients and $48,000,000 in revenue. Not bad, considering how basic the animation is. It proves that you don't need fancy 6-figure budgets with Hollywood special effects for videos to generate revenues for your business.
Help People Understand What You Do
It's no secret that video is more popular than text content. Animoto's survey showed that four times as many people would like to watch a product video as those who would rather hear about it. And right off the bat, people are more likely to watch an overview video than reading an instruction manual, for example.
But these kinds of videos could also help people understand better what your company has to offer.
The Wyzowl survey referred to above also found that 91% of customers watched an explanation video when they heard about goods or services, and 97% of companies said that their explanation video enabled people to understand their product or service much better.
Coca-Cola published the video below to clarify its current content marketing plan, and it's probably easier to follow than to listen to some talking head about the complexities of Coke's marketing.
Make Your Brand Easy to Remember
It sticks in your customer's head. Making your customer know your brand, product or service is a vital marketing objective. People seldom buy when they are first introduced to an offer. And the more they remember your brand from the first contact, the more likely they are to get more details.
And no other medium is more unforgettable than that of video. Think about yourself, how many times do you remember your favourite scene from a movie or tv show? Video outperforms text, graphics, or any other media by a long shot. According to the Online Publishers Association, 80% of viewers have been able to remember a video ad they have seen over the last 30 days.
If you want to make the most unforgettable piece of content you can, whiteboard and cartoon animation video is a perfect choice. By incorporating easy-to-understand graphics, compelling storylines, and (sometimes) catchy songs, your customers are more interested than standard videos.
Get More Engagement
There's a little something about whiteboard videos that is just captivating. When you watch the hand moving on the screen with these drawings, you're not quite sure what's going to come next.
Anticipation helps keep audiences interested, as they seek to predict what the hand is going to draw. That anticipation can be enticing enough to keep the clients watching your videos right to the end, instead of getting bored and clicking on something else.
Besides just keeping people interested, the amount of social media interaction that you are going to get with videos is substantially higher than other forms of content.
As per the Content Marketing Institute research, people are ten times more likely to connect, share, or comment on video content than blogs and other social media.
The UK Parliament used the video below to explain how general elections work, and there’s no doubt that it’s way more engaging than listening to someone babble on and lecture you about elections.
Mobile-friendly
It helps you entice mobile users (especially on iPad). We bet you did not expect that, did you? That generation of iPhone, always busy and glued to their screens, never paying attention to anything ... except for video, it turns out!
According to research by Measurable Metrics, smartphone users have consistently surpassed desktop users when it comes to video interaction. Users on laptop and desktop computers could barely make it through 1 minute of video without baiting and going surfing the web.
But iPhone users watch an average of 2.4 minutes of content. Android users are even more active, dedicating 3 minutes of their time to watch a video. And iPad users come to the top with an outstanding 5 minutes – remarkable for a noisy digital age, that's right!
It Appeals to Busy People
There is quite a debate going on about what's best for busy people: text, or video. And while text has been around for centuries, and has undeniably many benefits, do you know why video is more capable of winning?
Based on research conducted with busy executives, the majority said they'd rather watch than reading! Forbes' "Videos in the C-Suite" study shows that 80% of executives watch weekly business-related animated videos, and 59% prefer video to text.
If you're selling to busy executives, but you cannot use a lot of video content, there is a simple way to begin. Get your best-performing piece of text-based content and re-purpose it in a video that you can use in front of your target audience.
In doing so, you can not only draw more interest from the busy executives you're trying to sell to, but also significantly reduce the time it takes to introduce them to your bid. What used to be a 30-minute sales discussion or a 10-page marketing white paper might become a 2-or 3-minute whiteboard and cartoon animation video ... and become much more efficient.
A great trade-off, don't you think?
They are Fun
Animations are just fun to watch, no matter how old you are (I'm in my 30s, and I still love watching The Simpsons) and that entertainment value can be extended to almost any idea, no matter how dull it is.
In any event, investing in whiteboard video development is a perfect way to showcase a service or product to potential clients.
Strategies like explainer videos and whiteboard videos help you present complicated details in ways that people can understand while keeping them informed and promoting the company at the same time.
It Gives You Access to Foreign Clients
Sooner or later, if you run a major, profitable company, you'll be considering international expansion. For digital marketing using videos, it's easier than ever to hit a global audience. Obviously much easier than text-based or audio content!
For instance, on YouTube alone – the world's second-largest search engine – as many as 80% of video views come from outside of the USA and 70% of searches are in non-English language!
If you really want to break out of your national market, you want to keep this in mind for the future. Add in foreign language sub-titles or captions, or even foreign language voice overs in your animated video and you’ve just expanded your marketing reach.
For the same reasons that make it more unforgettable, whiteboard and cartoon animation video is naturally better suitable for global viewing. Thanks to the combination of narration and visuals, it is quite clear to audiences who are not native English speakers.
Using Whiteboard Animation Videos to Send a Message
The creative, fascinating style of whiteboard animation videos can be used for more than just business sales and messaging. In addition, whiteboarding can be a very powerful method for fostering creativity and advocacy.
If you want to educate audiences on a matter that is close and dear to your heart or to empower and encourage users to improve their environments, whiteboard writing can be especially useful when it comes to illustrating knowledge that exists only in your imagination.
Many business owners and marketers use explainer videos as it has the ability to boost conversions and increase sales. However, many businesses are still not using this marketing strategy. This is because some business owners are not really confident to invest in animated explainer videos production. It all boils down as to whether it will yield profits or return on investment. But the thing is, just like other marketing efforts, you need dedication and follow-up for you to get some results out of it.
Using Explainer Video in Your Business
An explainer video is used by companies to introduce a brand, a new concept, a product and services that can resolve a problem. Besides producing high quality and original video content, explainer videos need you to constantly work after they are published in order to get the benefits. The moment you upload a video to your website or social media page, it can gain multiple views if you promote it properly.
Moreover, you’ll know it is effective if you get a lot of sales queries after they watch your explainer videos. You can also use explainer videos as a go-to place when your customers want to learn more about how to use your products. If they can understand and follow the video, it will be easier for them to avail your products and services. As for your existing customers, you can use the video to turn them into loyal customers.
Check out the list below for more reasons on why you need it:
It can generate more leads
Videos are not only used on websites. If you have a social media account, you will notice that businesses use videos to promote their brand and reach out to their audience. Through social signals, you can spread the word about your products, services, and brand to your target audience. Creating eye-catchy videos will also help you retain the attention of target users and convince them to follow your social media account or subscribe to your YouTube channel. In fact, according to a study, 70% of Internet users are watching online videos. This is a huge market for companies who want to sell or offer products and services.
It can increase conversion rates
An explainer video can help your business keep tabs on the number of visitors your website is garnering every day. Plus, it can show you where the leads are coming from and who among these visitors can become actual customers. These videos can also be used to have an idea on the most effective content or what services or products your customers are interested in. All you have to do is promote your video and share it online to garner these data.
It can spread your message
Do you want to create a video to promote your newest product? Are you looking for a new way to engage your audience? Do you want to help your audience understand how your products work? All of these problems can be solved by creating an explainer video. With explainer videos, you can deliver the message of your brand visually and orally. This way, viewers will have a better understanding of what your branding, products, and services are all about. Plus, you can use it to connect better with your audience by showing and telling them why your service is beneficial to them. At the end of the video, you can even add testimonials from other customers to make the video more relatable.
It can help you rank better in search engines
Gone are the days when websites are filled with endless pages of articles with images can or block text and graphs. These types of content can overwhelm your viewers and even turn them off. Remember that user experience is important in search engine ranking so give your audience a reason to browse your page. Get their attention immediately by showing them an explainer video with details that will let them easily grasp what your product or service is all about.
It cuts down the budget in advertising
If you’re looking for the most affordable platform to create brand awareness or start up a campaign with your explainer videos, YouTube is one of your best choices. This platform has more than 300 hours of videos uploaded every minute, making among the most popular search engine today. Therefore, if you do not have a YouTube channel yet, this is more than enough reason to create one. Once done, invite all your followers, friends, and colleagues to subscribe to your videos, and share it on their social media sites. Be sure to upload high-quality explainer videos that are short and easily understandable.
It helps the audience retain more information
People are more likely to remember information after watching a video. Therefore, it will be easier for them to remember your services and branding if you give them an effective video. An average person retains fifty percent of what they see. Therefore, with an explainer video, it will be easy for them to recall your business branding, your tagline, your goals, and even your products or services. Just be sure to keep it short so it will be easier for them to grasp your message.
Its easier to share on social media
We all know by now that social media channels are great and effective avenues to engage an audience with videos, be it animation or documentary. There are also studies that show that about 92% of mobile video viewers are likely to share videos with their followers or friends. This multiplies video engagement rate. Additionally, explainer videos get the highest reach on social media sites like Facebook and they engage a huge percentage of audience reached.
Creating an Effective Explainer Video
Do you want to create an explainer video that can help your audience understand your brand or service better? Are you planning to add an explainer video to your landing page? Or perhaps use it to promote a new service that your company is offering? Here are some steps to help you get started:
Focus on having an awesome script
Your script can make or break your explainer video. As a foundation of your video marketing effort, the script is where everything else is built. It should be unique and well written for it to be appealing to your audience. To achieve this, you need to assign the scriptwriting task to someone who can take a fresh look at your company, therefore he or she should be an outsider or not one of your employees. This way the scriptwriter can explain it in a way that any type of viewer can understand, whether the viewer already has an idea of who you are in the industry or not.
If you hire a professional video production team, they will have you fill out a creative brief about your company first. In this brief, do your best to talk about your business at a high level and define what really should be included in this explainer video. Once done, the writer then will refer to the brief when writing about your video’s script.
Keep it short
If you keep the video short, the easier it will be for people to remember your business. While you want to inform your audience of how awesome your company is, your business accomplishments, and services you offer, having a long video has a higher risk of you losing your audience’s interest. Keep all the lengthy details to your blog or about us page. Use the explainer video to get people interested and leading them to take the next step. As a rule of thumb, the video should only have 150 words per minute for it to be easily absorbed by your viewers.
Highlight the benefits
Remember that your audience is watching the videos to be educated or to get solutions to their problems – not to learn about your company or promote your business. Therefore, you need to focus on showing them the benefits they can get out of your product or service. Instead of discussing how many great features your gadget offers, mention how your device will help them live better. Make it more relatable and avoid drowning your audience with information that they will not easily understand.
Make it unique and memorable
Everyone loves to be entertained, whether he is the CEO of a prestigious company, working moms, or students. So it will be best if your video has a way of keeping its viewers entertained while introducing your product or service. The positive mood makes it easier to connect with your audience and it will also help them easily remember your business. If the video is effective, they might even share it with their friends, giving you more potential clients to reach.
Let Reelmedia Pte. Ltd. help you create a video that your target audience will surely love. Contact us today for more information about our services. You may also call us at (65) 6527 2655 or (65) 9488 8669. Our professional and friendly staff will be more than to help turn your animation video ideas into results.
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By making online video content for your business, you can significantly boost its reach to a bigger number of audience. Creating online video content for your business can substantially increase its visibility and accessibility to a wide audience.
With the right materials and idea, you can still win the hearts of your target audience by producing a quality corporate video. This will help you clearly communicate to your audience what your brand is about, what are the unique value proposition your brand, product, or services, and why your brand should be considered over other brands.
If you are wondering what kinds of corporate videos you can use to engage your audience or attract consumers, then this article would be of great help. Here are some of the most effective kinds of corporate promotional videos you can use that can help make your business stand out.
Introducing a product
One of the best way to demonstrate a new product is by showing it off with a corporate promo video. It will help you launch your product or service to both existing and potential customers. You can also explain its features, demonstrate how its use, discuss its benefits and establish its value to your consumers.
Instructional video
If showcasing your product is not enough, you can also use videos to show your audience how your product can be used. You can also take it a step further and demonstrate situations wherein your product or service can be of great use. Many consumers enjoy watching “How-To” videos on YouTube. Use this to show your customers how they can integrate your products in different ways.
Staff recruitment
If you want more people to join your growing team or expand your employee base, a video is a great way to recruit potential new hires. Use content that will show off how unique your company is, and what makes it an ideal work environment. Film employee testimonials, an interview with business owners, or show off your offices. These days, more and more companies are creating recruiting videos on social media in order to attract more candidates and to communicate effectively to their audience. With one short recruiting video, you can do what traditional recruitment methods cannot. The right content can help you capture the authenticity of your brand and position it in a way that intrigues candidates.
Informational videos
A corporate video can also be your brand’s way to demonstrate expertise in your industry. Include an interview with professionals, demonstrate new concepts, or make recommendations on a topic that you are knowledgeable about. If it helps with your audience, you will be able to encourage them to watch and even share your videos.
Gaining site traffic through corporate videos
Business exposure allows a business to get more customers. For your brand to get more conversion, corporate video production can boost your online performance. However, you want to create a website first. However, getting traffic to this site can be a problem.
When social media networks were first introduced, many brands took the opportunity to open accounts because they know that they can use it to expand their reach. Through social media, video clips can be used to attract the attention of potential buyers. And then you can send them directly to the websites for them to find out more about your products or services. You can use explainer videos or animation videos to convey a message, introduce a product, present a new service and more.
Moreover, corporate video production can provide webcasts, which you can use to keep customers on your website longer. The moment someone sees your website, it takes less than 5 seconds to decide whether they want to stay. During this 5-minute window, you can use the video to target 2 sensory stimuli and encourage your audience to stay – vision and audition. This already gives your company a competitive advantage.
Building Trust with Customers
These corporate videos can be used not only on your website but on a wide range of social networks. Another way you can use it is by recording videos of your current and previous satisfied clients. These days, reviews and testimonials are becoming more and more popular. They are also effective in building trust. Potential customers will find a real person telling how effective your product or service is as someone who is relatable.
Help in Employee Training
Companies can benefit from video production not just by increasing their customer base. It can also serve as training videos can which can be utilized during employee training. Through a combination of audiovisual training, it will be easier for your staff to understand what your brand is all about. They will be more prepared at work and can help your customers better.
Rank Better Online
Through videos, you can increase the time visitors spend on your site. As a result, longer exposure can help build trust between you and your audience. The best part is that it signals search engines such as Google that your site offers good content. Research shows that you’re 53 times more likely to show up on Google’s first page if a video is embedded on your website. And since Google owns YouTube, it can also bring a significant increase in how much videos can positively impact your search engine rank.
People Love Watching Videos
When you scroll through your newsfeed, you’ll find tons of videos, whether be it about cute cats sleeping or brands selling kitchen wares. It’s no surprise that people spend a lot of time watching videos on a daily basis. According to Hyperfine Media, 1/3 of online activity now is spent on watching videos. Social media users like videos so much because they are fun to watch and are easier to consume.
Golden rules of corporate video production
Nowadays, video content is a very effective and relevant form of marketing. Brands use it to increase awareness, promote a new product, connect with a new target audience, and even look for new employees. In order to work to its fullest potential, you want to make a video content that is of great quality. Otherwise, your video will get lost in the noise of the internet and audiences will not want to watch it.
Although the most important details in a video are visuals and sound, the actual content of the video must be superb as well.
Here are the 5 golden rules of corporate video production you can follow to turn your target audience into customers:
Identify Your Audience
Knowing your audience is very important to both video marketing and video production. You don’t want to create video content that you hope will appeal to everybody. The moment you do this you are most likely fail. In any marketing strategy, one of the main goals is to communicate your unique value to a certain audience. Identify who your target audience is, or different audiences are. Consider what they are looking for, and solve their specific pain points in a separate video or campaign.
Tell your story
One of the best ways to connect with your target audience is to tell a story. Your audience will not be able to connect with your video content if it doesn’t have a story. Through telling a story, the audience will be able to relate much better, therefore you’ll be able to hold their attention. Moreover, it will be possible to interest them for the entire duration of the video.
Show and don’t tell
With blogs or articles, the text will allow you to tell your audience about your brand, products, and services. On the other hand, videos will allow you to show them. This type of content gives your audience an inside look at what it is like working with your brand, using your products, or availing your services.
Studies show that video is more effective than text as online users these days don’t have long attention spans. Therefore, it is better for audiences to grasp your message. The sense of sight will be accompanied by the spoken word, giving visual and audio cues to your viewers.
Make it about your customer
Your audience needs to have a clear picture of what their experience will be like the moment they work with you. Corporate video production is an ideal way to create content that will showcase what makes your business or brand trustworthy. It will also show how your product or service directly improved someone else’s experience.
Moreover, it’s important to show things aside from what you are selling. Show your culture, community involvement or charitable efforts. Share the stories that are meaningful to your customers.
Let Your Audience Know Your Values
You may be hesitant to share your brand’s opinions, values, or beliefs. At times, you may feel that doing so could alienate or offend a part of their audience. However, transparency is something that your audience will highly appreciate and will help your stand out from the rest. It can build a stronger connection with your audience that has the same values and beliefs as you.
If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. We have years of experience in producing quality videos and helping businesses reach their digital marketing goals.
It’s no secret that there are a lot of changes in Google’s algorithm when it comes to search rankings. That’s why marketers and business owners are looking into new and unique ways to increase the amount of time that their visitors stay on their website and convince them more to purchase a product or avail a service. One effective strategy that many of them are using is adding an explainer video on their websites. This type of content has become a trend in the recent years and it has shown great improvement in helping businesses reach their marketing goals.
If you are planning to add an explainer video in your website, check out the list below for more reasons on why you need it:
It can generate more leads
Videos are not only used in websites. If you have a social media account, you will notice that businesses use videos to promote their brand and reach out to their audience. Through social signals, you can spread the word about your products, services, and brand to your target audience. Creating eye-catchy videos will also help you retain the the attention of target users and convince them to follow your social media account or subscribe to your YouTube channel. In fact, according to a study 70% of Internet users are watching online videos. This is a huge market for companies who want to sell or offer products and services.
It can increase conversion rates
An explainer video can help your business keep tabs on the number of visitors your website is garnering every day. Plus, it can show you where the leads are coming from and who among these visitors can become actual customers. These videos can also be used to have an idea on the most effective content or what services or products your customers are interested in. All you have to do is promote your video and share it online to garner these data.
It can spread your message
Do you want to create a video to promote your newest product? Are you looking for a new way to engage your audience? Do you want to help your audience understand how your products work? All of these problems can be solved through creating an explainer vide. With explainer videos, you can deliver the message of your brand visually and orally. This way, viewers will have a better understanding of what your branding, products, and services are all about. Plus, you can use it to connect better with your audience by showing and telling them why your service is beneficial to them. At the end of the video, you can even add testimonials from other customers to make the video more relatable.
It can help you rank better in search engines
Gone are the days when websites are filled with endless pages of articles with images can or block text and graphs. These types of content can overwhelm your viewers and even turn them off. Remember that user experience is important in search engine ranking so give your audience a reason to browse your page. Get their attention immediately by showing them an explainer video with details that will let them easily grasp what your product or service is all about. as
Do you want to create an explainer video that can help your audience understand your brand or service better? Then contact Reelmedia Pte. Ltd. We have the tools, resources, and experience you need to reach your video marketing goals. Visit their website to learn more about their explainer video services.
Without doubt, one of the most crucial elements of any startup’s launch is their marketing effort.
A well-thought of marketing plan that’s executed smoothly can lead to almost instantaneous success.
On the other hand, a poorly thought out and poorly executed marketing plan can result to small market traction and of course, less sales.
Every opportunity a startup has to describe their product or service is also a chance for them to capture a new customer or lead.
If you are a startup, one of the easiest (and most effective) ways for you to get ahead would be to create an explainer video and incorporate it in your site’s homepage.
Not convinced?
We’ve listed down powerful reasons why you should:
Explainer videos can help effectively introduce your product/service.
As a startup, it is likely that you already have a great plan in place, an awesome team working for you, and a good location to boot.
However, a core part of your strategy should be making sure you are able to introduce your brand in a powerful and memorable way.
Fortunately, an explainer video can help you easily accomplish this feat.
It can also help generate more business by efficiently explaining to potential customers what your service or product is all about.
Your brand has one opportunity to create an exceptional and lasting first impression so make sure your explainer video will not only capture their interest but also effectively keep it.
Explainer videos can help showcase what makes your brand stand out.
The Internet has given businesses a chance to expand their connections beyond their current location.
Undoubtedly, many consumers still make purchasing decisions based on loyalty and emotions.
That being said, you need to appeal to them first and gain their trust and loyalty if you want to succeed.
The good thing is explainer videos can help accomplishing those objectives relatively easy for your brand.
Case in point: an explainer video can help you showcase your brand’s personality and the qualities that make you unique from all the others.
Additionally, it can also be used to highlight the personality you would like to be associated with your brand.
To help warrant your video is interesting enough to get attention, you can use animation, music, interesting characters, etc. to show people why you are their best option.
Explainer videos can help you convey a simple yet powerful message.
Prior to launching, it would be safe to assume you have spent a tremendous amount of time working on your brand.
Undoubtedly, you are already an expert when it comes to the products benefits, features, and all its ins and outs.
However, at times, this knowledge can be counterproductive.
Why?
It can sometimes make it challenging for you to come up with the best “What’s in it for you?” statement.
Thankfully, explainer videos can help refine your pitch so you can come up with a succinct yet effective and compelling way of getting your message across.
Since time is limited, you will need to highlight those core features and benefits that make your brand exceptional.
If you team up with a competent video production company, they can help you refine your message down to its most relevant elements.
The end product is a video that delivers a message that is clear and actionable.
Explainer videos can help promote awareness and improve SEO.
Sites significantly increase their organic search traffic by incorporating a video thumbnail in search rankings.
An explainer video will not only help improve your organic search traffic, it can also expose your brand to a wider audience base.
As if not enough, videos have 53 times more potential to show up on the first page results compared to text pages alone.
That being said, using videos as one of the primary elements in your online marketing strategy can surely help you get the most benefit from your SEO efforts.
Explainer videos can help consumers remember your brand.
Let’s lay out a few key statistics here:
20 percent of people remember what they hear
30 percent will remember what they see
A whopping 70 percent will remember what they hear and see
That staggering figure is testament enough of the incredible power of videos.
In a nutshell, videos can help people remember your brand even after they have left your site.
In addition, only video makes it possible for brands to deliver a short and simple message that appeals to the emotion using motion, scene setting, imagery, music, etc.
Why is this important?
As mentioned above, many people make purchase decisions based on emotions and videos make it easy to create both a memorable and emotional tie to consumers.
Conclusion
The power of explainer videos cannot be overstated.
Some studies indicated that at least 85 percent of people are more likely to buy a product after they watch a killer explainer video.
Since explainer videos showcases a product’s most important features and benefits, it can provide customers both current and potential a better understanding of the product and the ways they can benefit from it.
It can also highlight how the product can fill a distinctive need or solve a particular problem.
Ideally, an explainer video will be able to effectively tell a convincing story about your brand in as short as 60 seconds.
However, while the cutesy illustration and the entertaining animation are best left in the hands of a seasoned video production company, it would be wise to have an input in the video script.
Devoid of a killer script, your explainer video won’t be as effective or powerful.
So how do you ensure your video is engaging and not nap inducing?
We have you covered!
We’ve listed down top tips to help get your script writing off to an amazing start:
Keep your explainer short.
You should take into consideration your audience when creating your script.
Typically, it will take 6 to 8 minutes before a captive auditorium audience starts to drift.
An online visitor on the other hand can check out after 2 to 4 minutes, depending on how interested they are in your product or service or how engaging your video is.
In addition, consider it ideal to get your message across in two sentences or less and insert it in the first 30 seconds of the video.
This would help guide the audience as to the points they should pay attention to.
Speak to your audience directly.
The best and most effective way to speak to your audience would be to use the personal pronouns “your” and “you.”
You can also appeal to them effectively and let them know you have their best intentions in mind by showing them things they care about deeply.
For instance, while it would be tempting to let them know about the boost in your third quarter earnings, what they would rather see is how your product / service can help them.
Also, don’t turn off your audience by telling them what they most likely already know.
Instead, focus on the things they need to know that will help them trust your brand and eventually take action.
Be friendly with your target audience and you’ll see it will be easier for you to sell your product / service to them.
Ensure you set the right tone.
When selecting the right tone for your explainer video, keep a mental picture of your target audience in mind.
Write at least a one sentence summary of the reason you are making the video and the action you want the viewer to do after.
This will help you come up with the proper tone for your video.
If you have characters that are story-driven, think of real people as mental placeholders.
It would be easier for you to come up with a realistic dialogue if you will write from the point of view of someone whose mannerisms and habits you know well.
The tone you will choose will also help decide the cast, narrator, pace, setting, and dialogue for your script.
Tell a captivating story.
Most explainer videos follow a template:
It presents a problem (Kurt is tired).
It provides a solution (Kurt drinks a calorie and sugar free and organic energy drink).
It explains how it works (The energy drink is all natural, sugar free, etc.).
It drives viewers to take action (Buy the energy drink at any store nearest you).
Definitions, statistics, and other dry facts often work in a classroom setting.
However, unless your video is intended for students confined in the four corners of the classroom, it would be best to avoid dull and lifeless content at all cost.
Instead, use your video to show actual people that has benefited from what your company offers.
Humans often create stories to help them define who they are.
In the same manner, you can tell stories about your brand so your target audience will gain a better understanding of what you are offering and how it can help them.
Use humor appropriately.
There’s no denying humor can be a powerful tool for storytelling given it supports the message you are trying to convey.
In line with this, always ensure your attempt to incorporate humor is always in line with the story you are telling.
Bear in mind that humor that is poorly times or misplaced will not only be distracting but may even put off potential customers.
Make sure your script is properly paced.
For starters, keep your dialogue between 125 to 150 words per minute.
Even if you will be able to speak 200 (or more) words per minute, take into consideration the fact that the voiceover will need time to breathe.
More importantly, the viewers will also need time to clearly absorb what is being said.
This is especially important if the content is technical in nature.
Dialogue delivered too quickly can overwhelm viewers, decrease comprehension, and may even cause viewers to abandon the video.
Did you know that explainer videos have already earned quite a following?
This is not surprising however.
Statistics show that customers who watch a brand’s explainer video are 85 percent more likely to patronize a product or service compared to those who don’t watch at all.
Explainer videos are bites of information about a product that help customers make an educated decision without going through all the trouble of scrolling through endless product feature sheets.
If you are considering adding an explainer video in your marketing arsenal, here are some of the key things you need to keep in mind:
Understand your target market.
When brainstorming the content of your explainer video, your target market should be one of your primary considerations.
Their personality and characteristics
Proper and thorough understanding of your target market should be the primary guide when deciding on the overall tone of your explainer video.
For instance, it can help you decide if you will create a conservative video or a sophisticated one.
In addition, other important facets of video such as voice over, script, visual, and theme should be decided on based on your understanding of your target market.
Their problem
For your explainer video to be truly effective, the bread and butter should revolve around the problem/s your product / service can solve.
In other words, ensure your video will be able to showcase the major pain points you will be resolving for them.
To help warrant your explainer video is not only phenomenal but also highly targeted, it would be a good idea to invest in the services of a competent video production company.
Keep your video straightforward.
Effective and powerful explainer videos do not only have a clear message and a defined goal.
They are also pretty straightforward.
As a general rule of thumb, do not make it complicated for your customers to know how amazing your product/service is.
Make it a point to get rid of fluff and focus instead on what you want your customers to take away from your explainer video.
To know if your video is simple and straight to the point, test if you can effectively describe it in two sentences or less.
Work with the right video production company.
Nowadays, it’s not common for marketing departments to have their very own in-house video team.
If you are in the same boat, one of your best options would be to outsource the production of your explainer video.
Before you pick the video production company you would want to work with, you need to ask yourself the following questions first:
What production aspects will they complete?
Some video production companies will cover all the work—from conception until completion of the video.
Others on the other hand will only cover the video animation and will leave the rest to you.
If you will handle the conceptualization, it would be a good idea to come up with something that’s effective, simple, straightforward, and clearly conveys the message you would like to get across.
Beware of having too many people cover the conceptualization as too many ideas can end up hindering you from creating a video that is clear, powerful, and effective.
Are the videos they produce more or less alike?
If you answer yes to this question, consider it wise to look someplace else!
In fact, this should be considered a major red flag.
Make no mistake about it, some video production companies tend to produce more or less similar videos for their clients.
At all times, make it a point to choose an agency that will create a bespoke video that is tailored for your brand so it will stand out and deliver your message loud and clear.
Are the videos they produced engaging enough?
Visit a prospective agency’s site and watch some of the videos they have created.
Or if not, you can ask for sample videos they have created for other clients.
Are the videos engaging enough to catch and hold your attention?
Even if you are not one of the people targeted by the video, it would still be able to hold your attention if it’s engaging enough.
If you find yourself amused, entertained, and interested to know more about the product/service being offered, then wait no further.
Sure, it might seem like it’s not enough time to get your message across but consider this—your explainer video should serve as a teaser.
While it’s important to make sure your viewers clearly understand what you offer after watching, your video should also function as a hook that will encourage action later on.
In other words, you should make them want more.
In a nutshell, some of the primary components of powerful explainer videos include:
The problem (show the pain points)
The solution you can offer (in two sentences or less)
The importance of integrating animated explainer videos in today’s marketing arsenal cannot be overstated.
While not everyone may be aware of it, animated explainer videos have proven to be invaluable when it comes to:
Clarifying complex ideas / concepts
Introducing new services / products to the market
Introducing the brand to new site visitors
Pitching ideas
Done accordingly, animated explainer videos can also be used to effectively demonstrate / showcase the function or value of your products / services.
To help ensure you are able to produce a compelling animated explainer video that truly delivers, below are some key components that needs to be present:
Brevity
For your animated explainer video to be effective, it has to be memorable.
Keeping your video short and succinct is one of the best ways to help people easily remember your video.
Ideally, for videos to perform best, they should not exceed 90 seconds long.
At least 150 words per minutes is also considered ideal.
In line with this, you need to work on making your message as short and focused as possible.
This is one of the strong points of using animated videos—they allow you to visually convey your main points way quicker than just using script alone.
The option to use engaging visuals makes it possible for you to produce a video that’s memorable even if it’s just short and sweet.
Fun
At times, animated explainer videos are used to discuss topics that are complex or just relatively dry.
For example, data tools, resume writing services, marketing strategies, etc.
However, done right, an animated explainer video can still capture and keep the viewer’s attention long enough to convey their message effectively.
Why?
Because they are fun!
A humorous or whimsical video can be used to distract viewers and take their mind off the dryness of the subject.
The result is an engaging video that makes an uninteresting topic somewhat fun.
Adding an element of fun can also help amplify both the effectiveness and the entertainment level of your video.
Relevance
Another key quality of a good animated explainer video is relevance.
For your video to be relevant and appealing, it has to address the preferences and needs of your target audience.
When you are able to address the needs and preferences of the people you are targeting, you will make it a lot easier for people to relate to your business and the subject you are discussing.
In addition, you can also achieve relevance if you create a video that will remind people of themselves.
While you can use the script to appeal to your target audience, it is animation that will be used to connect with the target viewers.
For example, if you create characters that reflect the actions and appearance of the people you are targeting, it becomes easier for them to recognize themselves in the video and connect with your brand and business.
Simplicity
An excellent animated explainer video should also be simple.
In other words, it should deliver short yet direct answers to questions the viewers have.
To effectively achieve video clarity and simplicity, the following structure should be observed.
Problem
Solution
Explanation
Call to action
Also, the animation that accompanies your video will convey your message more clearly if you incorporate visuals that are crisp, clean, and uncluttered.
When you focus on creating simple yet powerful videos, you will be able to answer the questions of the viewers without bombarding them with details that will only distract them from understanding your primary message.
Branded
Your animated explainer video is more likely to deliver the results you are looking for if they clearly reflect your brand.
It does not matter if you are creating a corporate video or a video that introduces a new product, for it to be truly effective, it has to be branded.
For example, there should be guidelines that will address the kind of design choices that are deemed apt for materials that are branded.
More importantly, your animation should adhere to those guidelines you have identified.
Storytelling
Another key quality a superb animated explainer video has is its ability to effectively tell a story.
Fortunately, transforming complex or bland concepts into entertaining stories is easier when using animation.
All that is necessary is a beginning, an end, and a middle that will tie everything together.
You can do this by showing the problem, providing a solution (your product or service), and showing the benefits your product / service can offer.
Using that formula, you can easily create a story that is not only memorable but also easily understood.
Conclusion
A powerful animated explainer video should be one that appeals to your target audience and conveys your message clearly at the same time.
By ensuring all the key qualities are taken into account, you’d be able to produce a video that will not only captivate but will also fascinate your audience and will make them appreciate your brand even more.
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