Many business owners and marketers use explainer videos as it has the ability to boost conversions and increase sales. However, many businesses are still not using this marketing strategy. This is because some business owners are not really confident to invest in animated explainer videos production. It all boils down as to whether it will yield profits or return on investment. But the thing is, just like other marketing efforts, you need dedication and follow-up for you to get some results out of it.
Using Explainer Video in Your Business
An explainer video is used by companies to introduce a brand, a new concept, a product and services that can resolve a problem. Besides producing high quality and original video content, explainer videos need you to constantly work after they are published in order to get the benefits. The moment you upload a video to your website or social media page, it can gain multiple views if you promote it properly.
Moreover, you’ll know it is effective if you get a lot of sales queries after they watch your explainer videos. You can also use explainer videos as a go-to place when your customers want to learn more about how to use your products. If they can understand and follow the video, it will be easier for them to avail your products and services. As for your existing customers, you can use the video to turn them into loyal customers.
Check out the list below for more reasons on why you need it:
- It can generate more leads
Videos are not only used on websites. If you have a social media account, you will notice that businesses use videos to promote their brand and reach out to their audience. Through social signals, you can spread the word about your products, services, and brand to your target audience. Creating eye-catchy videos will also help you retain the attention of target users and convince them to follow your social media account or subscribe to your YouTube channel. In fact, according to a study, 70% of Internet users are watching online videos. This is a huge market for companies who want to sell or offer products and services.
- It can increase conversion rates
An explainer video can help your business keep tabs on the number of visitors your website is garnering every day. Plus, it can show you where the leads are coming from and who among these visitors can become actual customers. These videos can also be used to have an idea on the most effective content or what services or products your customers are interested in. All you have to do is promote your video and share it online to garner these data.
- It can spread your message
Do you want to create a video to promote your newest product? Are you looking for a new way to engage your audience? Do you want to help your audience understand how your products work? All of these problems can be solved by creating an explainer video. With explainer videos, you can deliver the message of your brand visually and orally. This way, viewers will have a better understanding of what your branding, products, and services are all about. Plus, you can use it to connect better with your audience by showing and telling them why your service is beneficial to them. At the end of the video, you can even add testimonials from other customers to make the video more relatable.
- It can help you rank better in search engines
Gone are the days when websites are filled with endless pages of articles with images can or block text and graphs. These types of content can overwhelm your viewers and even turn them off. Remember that user experience is important in search engine ranking so give your audience a reason to browse your page. Get their attention immediately by showing them an explainer video with details that will let them easily grasp what your product or service is all about.
- It cuts down the budget in advertising
If you’re looking for the most affordable platform to create brand awareness or start up a campaign with your explainer videos, YouTube is one of your best choices. This platform has more than 300 hours of videos uploaded every minute, making among the most popular search engine today. Therefore, if you do not have a YouTube channel yet, this is more than enough reason to create one. Once done, invite all your followers, friends, and colleagues to subscribe to your videos, and share it on their social media sites. Be sure to upload high-quality explainer videos that are short and easily understandable.
- It helps the audience retain more information
People are more likely to remember information after watching a video. Therefore, it will be easier for them to remember your services and branding if you give them an effective video. An average person retains fifty percent of what they see. Therefore, with an explainer video, it will be easy for them to recall your business branding, your tagline, your goals, and even your products or services. Just be sure to keep it short so it will be easier for them to grasp your message.
- Its easier to share on social media
We all know by now that social media channels are great and effective avenues to engage an audience with videos, be it animation or documentary. There are also studies that show that about 92% of mobile video viewers are likely to share videos with their followers or friends. This multiplies video engagement rate. Additionally, explainer videos get the highest reach on social media sites like Facebook and they engage a huge percentage of audience reached.
Creating an Effective Explainer Video
Do you want to create an explainer video that can help your audience understand your brand or service better? Are you planning to add an explainer video to your landing page? Or perhaps use it to promote a new service that your company is offering? Here are some steps to help you get started:
- Focus on having an awesome script
Your script can make or break your explainer video. As a foundation of your video marketing effort, the script is where everything else is built. It should be unique and well written for it to be appealing to your audience. To achieve this, you need to assign the scriptwriting task to someone who can take a fresh look at your company, therefore he or she should be an outsider or not one of your employees. This way the scriptwriter can explain it in a way that any type of viewer can understand, whether the viewer already has an idea of who you are in the industry or not.
If you hire a professional video production team, they will have you fill out a creative brief about your company first. In this brief, do your best to talk about your business at a high level and define what really should be included in this explainer video. Once done, the writer then will refer to the brief when writing about your video’s script.
- Keep it short
If you keep the video short, the easier it will be for people to remember your business. While you want to inform your audience of how awesome your company is, your business accomplishments, and services you offer, having a long video has a higher risk of you losing your audience’s interest. Keep all the lengthy details to your blog or about us page. Use the explainer video to get people interested and leading them to take the next step. As a rule of thumb, the video should only have 150 words per minute for it to be easily absorbed by your viewers.
- Highlight the benefits
Remember that your audience is watching the videos to be educated or to get solutions to their problems – not to learn about your company or promote your business. Therefore, you need to focus on showing them the benefits they can get out of your product or service. Instead of discussing how many great features your gadget offers, mention how your device will help them live better. Make it more relatable and avoid drowning your audience with information that they will not easily understand.
- Make it unique and memorable
Everyone loves to be entertained, whether he is the CEO of a prestigious company, working moms, or students. So it will be best if your video has a way of keeping its viewers entertained while introducing your product or service. The positive mood makes it easier to connect with your audience and it will also help them easily remember your business. If the video is effective, they might even share it with their friends, giving you more potential clients to reach.
Let Reelmedia Pte. Ltd. help you create a video that your target audience will surely love. Contact us today for more information about our services. You may also call us at (65) 6527 2655 or (65) 9488 8669. Our professional and friendly staff will be more than to help turn your animation video ideas into results.