Video Marketing

 

Are you thinking of creating videos to promote your business? Planning to create videos to promote your brand? If your answers are yes, then you have come to the right place. This article will help you understand how corporate videos can be your best promotional tool.

Video is known for its ability to boost search engine rankings. Considering the fact that Google now owns YouTube, this tool is an effective way to boost customer engagement. The only question is how do you go about making an effective video?

YouTube has over a billion users. That’s about one-third of all people on the Internet. Thus, you can just imagine the amount of traffic you will get on your website if you use the right strategies in making a video.

Most content marketers know that video content is becoming more and more popular. Cisco projects that global internet traffic from videos will make up 80% of all internet traffic by 2019. This is a pretty staggering statistic, but if you’re still asking yourself, “Is video marketing really an effective way to promote my business?” The answer is yes. Here are seven powerful benefits of using video content.

Here are other reasons why video is a good addition to your marketing arsenal:

Attract more customers:

Did you know that about 65% of video viewers watch over 3/4 of a video, which is significantly more than text-based content? Video content has been proven to attract more attention as compared to other forms of content. Right now, the state of content marketing is very competitive. Your audience is presented with an excessive amount of content on a daily basis. To compete, you want your video to be captivating for it to be more likely to be consumed. If you’re running out of ideas to produce, use a data-laden report and turn it into a video infographic. You can also create attention-grabbing video invites to promote events or convert case studies into video testimonials.

Demonstrations of products or service:

These days, many consumers prefer watching a video about a certain product as compared to reading about it. To promote a new brand, product, or service, try to create a video and then demonstrate how it works or how it can benefit your consumers. If you wish to make it a unique way to explain what you offer, an animated video can be a good option.

Better click-through rates:

If you have an existing email campaign, you’ve probably provided your audience with all of the important information they need. However, your open and click-through rates are still not impressive. Consider using video content to strengthen your email marketing strategies. In fact, just by using the word “video” in an email subject line will instantly boost open rates by up to 19% and click-through rates by 65%.

Mistakes to Avoid When Producing a Corporate Video Production

Because producing a corporate video can be time-consuming and expensive, you want to make sure things turn out as planned along the way. Although you cannot expect your first video to be flawless and viral, it helps to know the common mistakes you can avoid. If you are planning a corporate video production, here are some of the mistakes you want to avoid.

Not Knowing Your Target Audience

Your brand may have the best concept in the world, but if you don’t know who to address it to, it could get lost in the noise of the internet. Whether you are a newbie or expert in the video production, remember that your video will not appeal to all types of audience. If you are creating a campaign that is targeted to a certain type of audience, then your content, style, and messaging must be changed to attract each particular group. This can be a major mistake as different audiences are active on different types of platforms. This means that the platform on which you choose to share your video can greatly affect the style of the video too. For you to maximize the profit of your video content, you have to ensure that you have defined clearly who your target audience is, and make a video content that is ideal for different platforms.

Unclear Message

This common mistake should be avoided in any type of campaign. If your video has all the creative and top-notch visuals it needs, yet has a vague message on what you want your audience to do, it will only leave your viewers confused. While movies use cliff-hangers as an effective and unique way to send out a message it is a whole different story when using it in corporate or marketing videos. If you are going to use cliff-hangers, you want to make sure that your objective is already clear. This way, your audience still knows exactly what to do after watching your video

Skipping Equipment Checks

While having a vision of how you want your end result to look like is great, you don’t want to miss out on other steps of the process such as equipment checks. If you have in-house equipment, always make time to do a routine check and maintenance. On the other hand, if you are renting, be sure not to skip thorough tests and checks before you even leave the rental center. This way, you are sure that you can use the equipment and you will not be held liable if they are faulty. The last thing you want to happen is spending your precious production time fixing faulty equipment or looking for a replacement. Remember that rescheduling shoots can be costly and can even leave a bad impression on your team.

Not Having Post Production Plans

Video production work goes far more than just completing the editing part. You want to think about where you decide to share the video as it will be an important factor in the video’s success. The video distribution can make or break your marketing strategy. Therefore, it should be done even before you start rolling the camera. Depending on the platforms you choose, you may need a change in style and format. After deciding on where to best share your video, it is important to keep an eye on the performance of your video.

There are two important metrics you should track which includes view-count and share-rate. With this data, your brand's creators and marketers can analyze your content and gauge its effectiveness. Moreover, it brings insights on areas of improvements that they can do for your next campaign.

Not knowing the next steps

Aside from knowing how to distribute videos online and track their performance, brands should have the foresight of their campaigns. Video marketing should not be your only focus as it should be a part of a bigger marketing strategy. In today's technology, you have an endless option on how to do this. A follow-up campaign does not necessarily need to be another video. It could also be an infographic about the benefits of using your product or a billboard of your new endorser. Done right, video can be an effective way to boost the effectiveness of your digital marketing. However, if you do not ride on its success by creating a subsequent campaign, its success will fizzle out in no time.

With these tips and information in mind, keep in mind that it is very important to ensure your content has relevance to your target audience.

If your staff members are already swamped with tasks or do not have the skills to finish the task, there are always corporate video production companies who are willing to help you. One of the best companies in Singapore you can trust is Reelmedia Ptd Lte. We have years of experience in producing quality videos and helping businesses reach their digital marketing goals.

 

Corporate Video Production

 

Creating a marketing video is already tough as it is. Using it to engage your audience makes it even more challenging. This is why some companies hire video production companies to make sure each step of the process works seamlessly.

If you need help how to leverage your marketing video and use it to in small business marketing, below are some tips you might want to keep in mind.

Prioritize your goals

Just like any other tasks, it should all start with having a clear vision on what you want to achieve. Do you want to introduce a new brand or service to your audience? Are you planning to use the video to drive traffic to your website? Do you want to increase brand awareness? By setting your goals, you will have a clearer picture on how to take the next steps and eventually get the outcome that you want.

Identify your audience

Research about who your audience is to have an idea on how to target them. It's important that you know how they prefer to consume content and in which social media networks they spend their time while online. Learn whether they follow influencers or if they enjoy their social media accounts. These are just some of the factors that could greatly impact how you would create the video and where you would market it.

Learn from your previous marketing strategies

If you already have an existing video marketing strategy, look into it. Assess areas that you can improve its quality or gather data on how you can better promote it. If you don't have a previous video to inspect, try checking the work of your competitors. How can you improve their work? What will you change if it were your brand's video? Use it as a guide but don't plagiarize or copy its content.

Offer something new

Viewers always appreciate it when brands offer something new. With the number of videos, they see on their newsfeed every single day, it's always worth sharing a content that makes them think, smile, or laugh. Plus, unique videos have better chances of trending and audience find it easier to remember them.

Be willing to spend on paid traffic

There are three forms of distribution that will help your audience find your video content. These forms include earned, paid, and owned media. While organic traffic is always an ideal way to be reached by your target audience, it wouldn’t hurt to spend a little for paid traffic. It will help you boost your chances of reaching more audience in just a few minutes or hours. It will still depend on you what ratio of your resources you are willing to dedicate to each form. Successful video campaigns usually have a mix of all three forms.

Plan how to distribute the video

It pays to have a plan on how you will distribute the video throughout different social media platforms. If your goal is to reach a broad number of audience, then consider paying some ads or promotions on YouTube or Facebook. It will also help to ask all of your staff to share the video to further spread the news about it.

 

How to use corporate videos for your brand's storytelling?

Brand video storytelling has become popular these days. Social media platforms like Facebook and Instagram have embraced it as well as the technology surrounding it. The price points have come down on how to keep up with this change have also come down. Moreover, audiences have come to expect it as a way of communication.

In a 2014 survey by Levels Beyond, about 40% of consumers prefer watching a brand video rather than read the same information. This gives brands an awesome opportunity to tell their story in a compelling way.

The Power of Using a Brand Video

Video marketing is not just a fad. It will continue to be a powerful way for brands to form a connection with their audience. They can use it as a medium to build an emotional connection.

Besides being visually stimulating, it also elicits an emotional reaction from the viewers. It happens when your audience views a video or watches a story. During this event, their emotions can actually start to mirror what’s on screen – it’s the same physical reaction you feel when you watch a scary movie.

Creating Customer Satisfaction

Social media make it easier for your audience to review your product or service. And these days when cannot identify real reviews from fake ones, we trust our peers and families more than ever to tell us whether a product is good or not. This forces companies to be more careful with their reputation by making sure they offer quality service and manage reviews properly. As a brand, you can also use your own story of satisfied customers. Share their best opinion about your brand, what they got, and how it has improved or resolved their problems in life. Here are tips on what your video should be about for it to be a hit:

It Should Solve a Problem

To really connect with an audience, you need to relate back to them or the things they worry and care about. Some of the best brand stories are driven by the desire to solve a specific problem your target audience are struggling with.

It Should Be Honest

Today's viewers know what is real from fake. They can easily find out if you are true to your brand’s values. Therefore, you want to embrace honesty and show your brand as it really is. It can be one of your strengths and your audience will trust you more once they see that you work based on this awesome value.

It Should Stand Out

No matter how highly budgeted your video is, if it is indistinguishable from its competition, then it will not be as effective as you wish it would be. Your corporate video has to uniquely represent your brand for it to help you to stand out among your competition.

It Should Connect Emotionally

As mentioned above, emotional connection helps you elicit an emotional reaction from your audience. It drives many of your audience’s purchasing decisions so you want it to be a formula in your corporate videos.

 

Steps to writing an effective corporate video script

Do you want to know how to write an effective corporate video script? Are you after creating a script that drives results and helps you reach your video marketing goals? Then you need to read on this article as we have compiled some of the simplest tips to help you get started with script writing.

Whether it’s a promotional brand film, a corporate video for marketing use or a video for social media or your website, a well-written script you can help inspire your audience into taking action.

Here are some tips you need to keep in mind:

Write a Video Brief First

For you to write a script that gets the results you want, then you will need to first write a video brief. Don’t immediately jump into writing your character’s first line. Planning how the video will flow will help you better layout the message that you want your audience to receive. Not only does a video brief help you know your objectives, but it also helps you better understand your audience and the message you want to send to them.

Through a well-planned brief, you will have a deeper understanding of how to communicate with your audience by knowing which words in your script will motivate them. You’ll be able to make a marketing story arc that will engage them, make your video relatable, and have relevant and compelling content which will eventually result in the desired action you wish them to take.

Keep it Simple

Regardless of the type of video you are planning to make, the key to effectively ensuring that your message will get across is through simplicity. A corporate video production should focus on a certain message that will clearly mirror your brand’s vision without getting bogged down in details. You don’t want to use complicated dialogue or have too much information.  Remember that your audience needs to walk away from your video having all of the information you are imparting. Therefore, focusing your video script is one of the few main points that will serve you well.

Watch the Length

If it’s your first time to create a video production to promote your brand, you may be thinking of adding as much information as you can. The tendency is to cram the video with information just to be able to sell a product or service. This is understandable since you want to get across more message in the project. The only down side is that doing this can lead to a video that confuses your viewers. As a rule of thumb, less is often more when it comes to creating videos so the script that translates to a corporate video between 1 and 3 minutes long is more likely to be ideal.

Know Your Audience

Ensure your script is written in a way that is appropriate to the audience you are targeting. Your audience will be your most important critique.   You’ll want to be sure you match their language to target the right demographic. For instance, if your target audience is 20 – 30 years old young professionals, you want your script to reflect a young and modern feel so that your viewers are better able to connect with the message.

 

Do's and don'ts of corporate video production

Online marketing is becoming more and more popular each day as it several advantages through social media and other sites. If you scroll through your newsfeed you will notice that there are many brands using it to promote their products and services. Many companies are also moving towards video production for them to effectively reach more audience.

Whether your company is working with a video production company or you want to produce the video yourself, knowing the dos and don’ts before filming starts can help ensure that the outcome will properly showcase your story and will reach potential customers.

Below are some do’s and don’ts to keep in mind each time you wish to do corporate video production.

Do: Always consider the length of the video

Regardless of the subject of the corporate videos you’re producing, it’s highly recommended to decide on the right video length. If the video is too short, it will be hard to get across all the necessary information to ensure conversion. On the other hand, videos that are too long will have the risk of losing your audience’s interest before they reach the end.

Don’t: Do everything on your own

Corporate video production is not an easy task and it takes time when done right. If you don't want to take your marketing team away from their valuable tasks, you can always outsource the task to a video production company. This will still allow you to work closely on the video project. Just make sure you schedule regular check-ins so you can oversee all the video production as well as editing.

Do: Connect with your audience

No matter how great your story is if it's not relatable or entertaining, it will be hard to make an emotional connection with your audience. By having an emotional and deeper connection with your target audience, it will be easier to convince them to trust your brand or purchase your product. You can create a documentary to tell how a product has improved your customer’s life or help your viewers relate to your story. This way, your content will become more relatable.

Don’t: Oversell your product

Unless your viewer subscribed to watch a product demo video of your brand, they will less likely to sit through a video that is too salesy. Instead of overselling your product, use a thought leadership video to share your expertise on a certain topic. You only want to include your branding or link to your brand’s website at the end of the video.

Do: Write a compelling script

When creating a script, be sure to be specific with the message that you want to convey. It should be direct to the point and with one purpose because telling too many stories could confuse your viewers. They might also lose interest along the way and not finish watching the video. So be sure to only tell stories that will attract the interests of your viewers so as not to miss the opportunity of engaging them.

If your staff members are already swamped with tasks or do not have the skills to finish the task, there are always corporate video production companies who are willing to help you. One of the best companies in Singapore you can trust is Reelmedia Ptd Lte. We have years of experience in producing quality videos and helping businesses reach their digital marketing goals.

 

 

video marketing services Singapore

Many brands acknowledge and can attest to the importance of having a video marketing strategy. However, while videos seemed optional before, it has become more of  an indispensable marketing tool nowadays. In other words, videos have become an integral component and are now considered central in many brand’s outreach, campaign, and social strategy efforts.

At this time and age, there’s no doubt videos have taken over social. A recent HubSpot research backs this up stating that 4 out of the 6 channels global consumers watch videos on are social channels. In addition, a Facebook executive predicted that in less than 5 years, their platform will be all videos.

So, why do you need to know this? For starters, if you are not creating videos yet, your brand and business will surely fall behind. Fortunately, video production has now become more cost effective than ever. That being said, there should be no excuse for you not to give video marketing a try and take advantage of all it has to offer.

Why You Should Focus on Video Marketing This 2018

In 2016, video experienced a steady rise in popularity as a content marketing format. In 2017, videos made it to the top of the marketing tactic list. This 2018, videos have evolved from a singular marketing tactic to a complete business strategy.

To say video as a strategy is the future is no longer as far fetched an idea as it seemed many years prior. In fact, a HubSpot research found out that more than 50 percent of consumers would want and would prefer videos from brands than any other content types.

Taking into account all the benefits it offers, the appeal of videos is not exactly surprising. Adding a video on the landing pages of the company or brand website can increase conversion rates by as much as 80 percent.

Mentioning the word “video” in the email subject line can also increase open rates by as much as 19 percent. More importantly, a staggering 90 percent of customers claim videos helped them make purchasing decisions.

However, video has not only dramatically changed how consumers shop, it has also revolutionised how salespeople connect with prospects and convert them into actual buyers.

Salespeople also consider videos as versatile tools all throughout the overall customer buying journey. Backend analytics help them accurately qualify and prioritise leads that are cold or unresponsive.

Videos have also changed how customer support teams delight and provide support to customers. Bottomline is videos offer so many peerless benefits aside from significantly increasing brand awareness.

For customer service teams, the help videos provide are endless. From knowledge based videos, to on boarding, meet the team, down to support video calls, videos have made it possible (and easy) for brands to create a more personalised and thorough customer support experience.

Different Types of Marketing Videos

Understandably, you need to be aware of the different types of videos available at your disposal before you can pick the best one to bank on. Understand and narrow down your options by checking out the list of marketing videos below.

Demo videos - primarily, this type focuses on showcasing how your product works. Unboxing, putting the product to the test, and giving viewers a tour of your software and how they can use it are just some of the ways brands can approach demo videos.

Event videos - is your brand hosting a fundraiser, round table discussion, conference, or any activity of the same kind? Producing interesting interviews or a highlight reel from said gatherings is the main essence of this type of marketing video.

How-to or educational videos - instructional videos are used to build foundational knowledge or teach an audience about something. In other words, it is used by brands to help consumers better understand their business or the solutions they are offering. These videos are also used by customer service and sales teams as they engage with customers.

Animated videos - this format is ideal for those difficult to grasp concepts that can use strong visuals. Animated videos are also the best option for brands looking to explain an abstract product or service.

Brand videos - this type is usually released as part of a much bigger advertising campaign that highlights a brand’s mission, vision, or products and services. The primary aim of brand videos is to establish awareness around the brand and intrigue and entice consumers.

Expert interviews - a video with industry thought leaders or internal experts would be a wonderful way to build authority and trust. In line with this, brands find authorities and influencers in the industry and get interactions with them in front of their target audience.

Explainer videos - when brands want their audience to better understand their product or service, they turn to explainer videos. Typically, explainer videos puts emphasis on the fictional journey of the brand’s core buyer persona that’s experiencing any issues. This individual will overcome the problem by purchasing or adopting the solution offered by the brand.

360º and virtual reality (VR) videos - 360º videos makes it possible for viewers to scroll around so they can see content from every angle. This video style also gives viewers access to experience an event or location.

Virtual reality (VR) videos on the other hand gives viewers the option to both navigate and control their experience. Videos of this type are typically viewed through devices like Google Cardboard or Oculus Rift.

Customer testimonial and case study videos - understandably, customers would want to know if a product or service can indeed solve the specific issues they are dealing with. One of the best ways to convince them would be through case study videos that feature loyal and satisfied customers.

Satisfied customers are undoubtedly any brand’s best advocates. Get them on cam and let them share what their challenges are and how your brand provided the solution they are looking for and you’ll have a good thing going for you.

Augmented reality (AR) videos - this type of video adds a digital layer to what is being viewed in the world. For instance, if a user points the phone’s camera at the living room, AR would let them see how a particular couch would appear in the space. One awesome example of this would be the IKEA Place app.

Live videos - for brands who want to give customers a special and behind-the-scenes look at the company, live videos is the way to go. Live videos are also best at drawing higher engagement rates and longer streams.

Viewers have been known to spend as much as 8.1x longer when viewing live videos than videos on demand. You can also increase engagement by inviting viewers to comment when you live-stream presentations, events, and interviews.

Identifying Goals and Evaluating Results

Prior to launching your video marketing campaign, you need to first identify your primary goals. Do you want to increase engagement? Are you looking to boost brand awareness? Do you want to offer free trials?

As a general rule of thumb, it would be best to pick one or two goals for each video so you can zero in on the message you would like to convey.

When determining goals, always keep your target audience and buyer persona in mind. What are their interest? How old are they? What interests them? What stage of the purchasing journey are they in? The answer to those questions can help determine the type of videos you will make and where you should post them.

After you’ve identified your goals, you need to figure out the relevant metrics so you can gauge the result of your video marketing efforts. Some of the key metrics you need to monitor include:

  • View count - basically, this refers to the number of times a video has been viewed. This is also otherwise referred to as reach. This is the ideal metric to track if you are looking to increase brand awareness and you would like to have as many people as possible see your content.
  • Comments and social sharing - brands who are active on social media are familiar with commenting and sharing. Comments and shares are seen as good indicators of how relevant a particular content is for the target audience. When a video is being watched and shared, then you most likely created really good content. Brands who would like to reach many people should include social shares in their tracking.
  • Completion rate - in essence, completion rate refers to the number of individuals who watched your video in its entirety divided by the number of individuals who played it. Completion rate alongside other engagement metrics would be a good way to gauge people’s reaction to the video. If a video has a low completion rate, it is a sign that the video content is not resonating with the people you are targeting.
  • Play rate - brands who want to determine the relevance or appeal of their video should include this metric in their list. In a nutshell, play rate is the percentage of viewers who watched your video divided by the number of impressions it got. If thousands viewed the video but only a handful played it, that’s a cue the content needs to be optimised.

If you have not integrated videos in your overall marketing arsenal yet, now is the best time to do so. Get in touch with Reelmedia or call us at (65) 6527 2655 or (65) 9488 8669 and we’ll take your business to the next level with professional and exceptional videos that truly impress!

 

It’s no secret that video is one of the most important and effective parts of your marketing strategy. In fact, a lot of brand owners and marketing experts are willing to spend a huge percentage of their budget to creating video content. This trend has been making a buzz in the industry since 2012, wherein brand-sponsored video content has increased by up 44% in views.

As a result, the competition in creating the most effective videos became more stiff that some even hire video production companies to perfect it. If you are considering hiring a company to work on your videos, here are some things you need to know.

Know the purpose of your video
Before you even contact a video production company for an interview, you need to first determine the purpose of creating one. This will help you have understanding of your goals to allow for a more fruitful meeting. Are you creating a video to introduce your brand? Do you want the video to attract more customers? Are you using the video to showcase why your brand is trusted? This will also help you align each step of the process and make it easier to retrace your steps in case you lose your way as you are working on the video.

Not all video production companies will work for you
If a certain video production company worked wonders for your friend, it does not necessarily mean that the result will be the same for you. Each video production company has their own specialization. Some focuses on corporate video, while others prefer weddings and other celebrations. Therefore, teaming up with the right video production company that match your needs can help you launch a video that will reflect exactly what your company message is.

You need to do your research
Recommendations are not enough to gauge whether you should hire a video marketing company or not. You will need to do some research online and look into their previous work to have a deeper knowledge on how they work. A simple Google search is a good start, but checking their social media accounts and online reviews can boost the trust factor. You can also ask those who have partnered with the production company your wish to hire in order to get a sense of whether they enjoyed working with that particular company or not.

Be open to changing your plan and accepting other ideas
While you have a great vision on the end result of your video, you also have to flexible on tweaking some parts of it. There are a lot of factors that need to be considered to produce a quality video including your resources, budget, deadline and a whole lot more. That’s why it is best to choose a company who has experience in the industry because they have the resources and strategies you need to produce a quality video. Be willing to ask for their ideas and leverage on their resources to amp up your video marketing strategy.

Just like your other marketing strategy, getting started is often the hardest part of the process. But with the help of the right video production company you can create a unique video make the process as unified as possible.

If you need help creating a video that matches the needs of your brand, get in touch with Reelmedia Pte Ltd. We have been working for different companies in years, helping them create outstanding videos that mirror the values and goals of their clients. Browse through our website for more information about our services.

Video marketing can be both rewarding and challenging. Engaging in it requires an incredible amount of effort and time. However, when done correctly, it can help your business reach its goals such as expanding brand reach or boosting sales.

Many brands even hire video companies to help them produce quality videos. If you are planning to do the same thing, this article will be of great help. This is an important step for your brand and it can make or break your video marketing strategy. To help you avoid pitfalls, read on for the best questions to ask when hiring a video production company.

Ask what the video production company is specializing in
Not all video production companies will be a good fit for your business. Some of them may specialize in live events, while others are more experienced in covering weddings. If the company you are planning to hire specializes in what you’re looking for, then chances are you already found your best video company contender. Specializing in a video production type that is similar to your business niche means that they have immense knowledge on what will work best for your brand. This leads us to our second question.

Ask if they have unique ideas on how to promote your brand
There are a lot of videos out there and you want to have a unique way to stand out. During interview, these video companies should give you a clear idea on how they will promote your brand. For example, Reelmedia Pte. Ltd. prefer having a hands-on and personalized approach when working on a project. They don’t follow a formula but rather base the strategy on the story or message of the brand that they are trying to promote. They are dedicated about helping their clients tell their story through creating efficient marketing videos.

Ask about their previous work
A good video company will be proud to present their previous work. The videos that they created for their clients will be a testament on whether they will deliver to their promises and if their strategies are effective. If they’ve successfully worked with other clients, then there are bigger chances that they will do the same for your business.

Ask about their previous clients
Another effective way to gauge whether a video company is effective or not is by asking about their previous clients. Again, these video companies will be more than proud to give you list of names of their satisfied clients because they know that they will receive good commendations from them. If you want to be a 100% sure that they are effective, you can even call or email their previous clients to get feedback. Ask about how was their experience working with the video marketing company.

During the interview process, you’ll also want to check if you can see yourself working with these people. Is there a chemistry that will help both parties produce a well thought of video? Do they seem sincere with their answers? Remember that it’s crucial to make sure that the team is passionate about helping you and has the same values as your company. Plus, video production can be really stressful so you want to be surrounded with people who will help make the process more fun and less taxing.

For a video production company that will help make your plans come to life, visit Reelmedia Pte. Ltd. Whether you need an explainer video or an animation video, we have the experience and know-how to help you. Contact our company to learn more about their services. We have friendly staff members who will be more than happy to answer your questions.


According to statisticbrain.com, 300 hours of videos are being uploaded on YouTube every minute. If you compare a person’s average attention span against this amount of content, you’ll see how challenging it is to produce a corporate video that your target audience would really watch. While it is challenging, it does not mean that its not feasible.

With the right materials and idea, you can still win the hearts of your target audience by producing quality corporate video. This will help you clearly communicate to your audience what your brand is about, what are the unique value proposition your brand, product, or services, and why your brand should be considered over other brands.

If you need help ensuring that your next corporate video will be a hit, here are some tips to help you get started.

Hire a professional corporate video company
Some may choose to do their corporate video on their own or with the help of their staff. But if you want to make things a lot easier and to ensure your video will be a hit, you can always hire a professional corporate video company. Doing so will save you all the trouble of looking for resources, doing trial and error shots, and renting tons of equipment. With a professional team, they will give you the resources you will need to produce a quality video. They can even share their ideas and insights on how you can improve the video’s content by adjusting your script, lighting, editing, or logistics.

Identify your target audience
To nail the video production project, know who you are this video for.
Define your target audience and speak to them. Having general appeal is nice, but paring down your strategic approach is nicer. Be very specific about how your company or product will improve the life of your target consumer. Give your ideal client a name and backstory, and tailor your messaging to the character you’ve created.

Create a compelling script
When creating a script, be sure to be specific with the message that you want to convey. It should be direct to the point and with one purpose because telling too many stories could confuse your viewers. They might also lose interest along the way and not finish watching the video. So be sure to only tell stories that will attract the interests of your viewers so as not to miss the opportunity of engaging them.

However, be sure to tell your story by showing off what your brand, product, or service can do for your consumers. With a corporate video, it has to be very visual to create convey a great deal of information in just a few seconds or minutes.

Connect with your audience
No matter how great your story is if its not relatable or entertaining, it will be hard to make an emotional connection with your audience. By having an emotional and deeper connection with your target audience, it will be easier to convince them to trust your brand or purchase your product. You can create a documentary to tell how a product has improved your customer’s life or help your viewers relate to your story. This way, your content will become more relatable.

If you need help planning or producing a corporate video, don’t hesitate to contact Reelmedia Pte Ltd. They have years of experience of helping businesses in Singapore to promote their brand through video production. Whether you need an explainer, animated, or corporate video, they can help you. Visit their website to learn more about their services.

Regardless if you are a huge company making a killing or a startup still trying to find your way around, it would be safe to assume you consider every marketing dollar you set aside to be valuable.

In other words, you want to make sure your marketing allocation is spent on something that will yield the most in terms of ROI.

Reports and statistics have indicated that in today’s highly connected world, video marketing is one of the best options marketers have at their disposal.

However, there is no guarantee your video will always perform according to your expectations.

The good thing is you can significantly increase your video’s chances of faring exceptionally by avoiding these common video production mistakes at all cost:

Budget is too small.

The fact that video production costs money is not up for debate.

And this is understandable since the video production company you will be working with are composed of highly trained professionals who will spend countless hours creating the perfect video to sell your product.

If your budget is too small, chances are you’ll get nothing more than limited animation, stock character designs, and copy and paste scripts.

Typically, compelling and high quality explainer videos require a budget of at least $2,500.

Factors that can affect cost include complexity of scenes, video style, and the experience level of the video production company, among other things.

While videos can come across as costly investments, they are worth every penny if you take into account all the amazing benefits they offer.

The time you allot for the project is not enough.

If you want your chosen video production team to come up with the best concept for your brand, you need to give them ample time to brainstorm.

Creative thinking will take time.

Give your chosen team enough time to bounce ideas around as opposed to settling on the first idea that pops up.

In addition, don’t encourage ideas from videos done by your competitors.

While it would be wise to keep track and be aware of what they are up to, it is way better to create something that will make your brand stand out.

The video’s message is not clear.

If you want to make your video powerful, memorable, and effective, you need to ensure your message is clear and straightforward.

In other words, it should not beat around the bush and should be devoid of details that are unnecessary.

Sure, it can be tempting to include as many information possible about your product in one video.

Unfortunately, this would prove counterproductive.

Not only will it overwhelm the viewer, it might also confuse them.

Do yourself and your target audience a huge favor and get rid of all the elements that are unnecessary and focus on the primary message you would like to convey.

Once you get the attention and interest of your target audience, they’d most likely look for additional information from the other marketing materials you have on your site.

Also, since your video also functions as a sales and marketing tool, make sure you include a call-to-action as the end of the presentation so you can guide your viewers accordingly in terms of the action they need to do.

As much as possible, use your video to generate more leads for you.

So rather than merely inviting your viewers to visit your site, suggest that they sign up for any freebies you are offering or check out some of the amazing discounts you are providing.

You use too many jargons in your presentation.

While you might be familiar with corporate jargons, it is very likely that most of your target audience is not.

And since the video will be made for their consumption, their needs should rank high in your priority list.

That being said, ensure your script is jargon free and presented in a way that’s easy to understand.

Contrary to popular belief, your viewers will not be impressed with your use of jargons.

It might even do the opposite and cause them to stop watching your video.

Your video’s humor is done in bad taste.

Using humor can be tricky.

Understandably, the things people will find funny differ and is based on several factors like age, political views, economic status, etc.

In line with this, you have to be extra cautious when injecting humor in your video.

After all, the last thing you would want to do would be to alienate prospective customers who stumble upon your video.

If you want to incorporate humor into your script, it would be best to test the humor elements first with the help of people who mirror the people you would like to target.

 

 

 

Are you constantly polishing your video marketing strategies?

Are you always in the lookout for new video marketing techniques to try out?

You have come to the right place!

Below are some clever, creative, and effective video marketing tactics you can add to your video marketing arsenal:

  • Video voicemails

If you have tried sending e-mails with a subject line that says “I just left a voicemail for you,” then you might like this idea.

Rather than just sending a mere text e-mail, send a video voicemail instead!

You can even personalize it by including the name of the recipient in the e-mail’s subject line.

For instance, “Leif, open this up to view your video voicemail.”

One thing about video voicemails however is you can’t close it with a call-to-action.

However, you can remedy this by including a link to your calendar so the recipient can book a convenient time where you can call back.

This can help ensure that the next you connect on the phone, your prospect will receive a call they actually asked for.

  • Videos that humanize your brand

In today’s world of cloud-based software, remote workers, and freelancers, it’s very easy to forget that customers prefer interacting and doing business with real people.

Connect with your customers and humanize your brand by sharing a video of team members, your company mascot, or even the office dog.

When your customers see the people behind the brand, they will start to see your interactions as more than just transactional.

  • Getting started videos

There are products that are self-explanatory like coffee makers, new software, or new phones.

Or are they really self-explanatory?

It can be to some but definitely not to all.

For the latter, they can be challenging to set up.

Getting them to work is also another hurdle they have to get past.

So rather than waiting for your customer to get frustrated, help them out by setting a short but comprehensive getting started video.

In 3 minutes or less, you can already show them how to do the initial setup as well as the product’s main features and benefits.

If your product is really complex, you can make it less overwhelming by introducing different videos that highlight the product’s many diverse features.

  • Customer support videos

Your customer support team is probably bombarded by the same questions asked by different customers.

Rather than wasting time answering the same common questions, it would be wise to create a video that addresses the questions that customers frequently ask.

Just make sure the customer can easily find the video on your customer support page.

This tactic is highly recommended as it can increase revenue and significantly reduce potential product returns.

In addition, it can also help lessen your customer service team’s call volume dramatically.

  • Event preview videos

Getting leads to an event you are holding can be challenging.

Fortunately, you can increase your chances of getting more leads by promoting your event using video through e-mails, your website, and your social media channels.

Much research has proven the effectiveness of video when it comes to increasing retention, engagement, and conversions.

That being said, the next time you have an event, create a 30 second preview of what attendees can expect.

If you don’t have video footage of previous events, you can still use stock footage, still photos, and even animation to get your message across.

It would be wise to record some footage of events you’ve held so you can easily create an enticing and engaging preview the next time you have a new event.

  • Video testimonials

Let us state the obvious here: the testimonials page has been deemed useless a long time ago.

When visiting a site, it’s the last page a customer visits, if at all.

Years prior, incorporating customer testimonials within a brand’s site has become a trend.

However, it proved to be nothing more than a passing one.

Before, the most effective testimonials have a common template—it contains the picture of the customer, the full name, and their company and title.

If text testimonials have proven effective at one point, imagine what video testimonials are capable of pulling off.

To make your video testimonials even more effective, ensure they are sweet, short, and straightforward.

More importantly, ensure you host your testimonial on a platform that overlays it with ads as it might only divert viewers away from your site.

Conclusion

If you want to be a step of the competition, ensure that you always take your video marketing campaign to the next level.

When you leave no stone unturned, it would only be a matter of time until you will reap the fruits of your video marketing efforts.

 

 

 

Proficient marketers today know that keeping their current customers happy and satisfied is way more cost-effective than chasing new ones.

Besides, happy and satisfied customers often willingly become the brand’s spokesperson.

While there are numerous ways to keep your current clientele happy, integrating proven concepts in your video marketing is considered one of the most effective.

Just how huge is video’s likely impact?

The figures are quite impressive.

  • Using the word “video” in the e-mail subject line can help boost the open rate by 20 percent.
  • There is a whopping 75 percent reduction in subscription opt-outs when a video is incorporate in the introductory e-mail.
  • Click through rates increase by as much as 65 percent when an explainer video is used.

Taking the numbers into account, it’s clear that using videos help your online marketing efforts tremendously.

Here are some of the most effective ways to use videos to please and delight both your current and prospective customers:

Customer Testimonials

As of 2015, 300 million selfies have been posted.

And that’s on Instagram alone.

The numbers however are testament enough that most people love to see themselves featured in videos and photos.

You can use this knowledge to your advantage by asking customers if they would be willing to sing your brand’s praises for you on video.

Video testimonials are not only more convincing and engaging compared to text-only reviews, they can also help entice your customers to stay longer.

When your customers stay longer on your site, they are also more likely to make a purchase.

Overall, using customer testimonials as part of your video marketing efforts can help drive more traffic to your site, boost the number of potential leads, and provide more SEO value.

In addition, this technique can also help significantly deepen your relationship with your customers and gives them content they would want to share with their own networks.

At the same time, this also gives prospective customers a review they can easily digest from sources they can easily relate with.

Customer Support Videos

If you want to provide exceptional online service to your customers and ease the onboarding of the new ones, customer support videos are your best option.

For starters, you can:

  • Create onboarding videos of your product to walk through new customers who want to set up your products. It would also be wise to post your video on YouTube to help significantly expand your searchable content.
  • If you keep receiving the same questions numerous times, consider it wise to record a quick video of a member of your support team addressing commonly asked questions.
  • Creating how-to videos can make it a lot easier for customers to understand and use your products. There’s no denying that written videos can’t even offer half the convenience how-to videos can provide.

Thank You Videos

People love it when they are appreciated.

While e-mails and thank you cards can do the trick, they unfortunately lack personal touch.

A thank you video on the other hand is not only warm and personal, it is no doubt more effective than a printed note.

Another edge of using videos is it can be tailored to include the customer’s name and the product they purchased and other unique data.

A Hubspot article reported that a respondent who used a personalized video campaign saw customer engagement skyrocket to a staggering 286 percent!

Support Customers in Micro Moments

Nowadays, to say people no longer go online but they almost live online is no longer farfetched.

Fortunately, this round the clock video consumption has paved the way for what Google aptly calls micro moments.

Regardless if a customer wants to discover something, needs decision making help, or is looking for answers, they often turn online (particularly YouTube) for help.

Use this knowledge to stay useful and relevant to your customers by:

  • Identifying micro moments where the goals of your brand and that of your customers intersect.
  • Ensure you are always there when your customers need you, be it through shopping ads or paid and organic searches.
  • Make it easy for people to discover your brands even if they won’t look for it specifically. Go beyond demographic targeting by connecting with customers based on signals of intent.

Wrap Up

Videos can help delight and impress customers at every stage of their purchase in ways that are both impactful and novel.

Capture and keep the attention of your potential customers using great stories told using videos.

You can also use videos to greatly enhance your relationships with your customers and entice new prospects to try what you have to offer.

 

Nowadays, online videos have become one of the most essential components of the digital medium.

The most amazing thing about videos is that they are not only multifaceted, they are shareable as well.

That being said, it’s no wonder videos are now used for almost everything—from advertisements to product demos to effectively creating a brand image for your business.

In addition, videos are now also used to significantly enhance a brand’s relationship with their customers.

For instance, top quality tutorials that teach people how to use your product or service or offer them life hacks or better insights can help build brand trust and credibility.

With online videos now making waves in the digital marketing world, many brands are now investing in the services of competent video production companies to help them create powerful and enthralling online videos that truly deliver.

Aside from investing in the services of a seasoned video marketing company, you can help produce an online video that converts by keeping the following hacks in mind:

Script is king. You have won half the battle if you have an amazing script in place. Once you are able to produce the script that’s to your liking, you will make the streamlining of the video making process a lot easier.

To help you create the best script, start by zeroing in on a specific idea. Take note of all relevant information around the idea you have in mind. Once you have gathered enough food for thought, you can proceed writing your script from there.

During the writing process, ensure that you always stick to the primary message you would like to get across.  Make it a point to also include details that will help support your main message. Once you have written all your ideas down, you can start scaling it down and creating something succinct but powerful.

And since the script will be written in a conversational format, it would be helpful to read it out loud once you are done. Reading the script out loud can help you easily spot areas that require improvement.

Identify your target audience. Identifying the people you would like to target is necessary if you want to create an online video that will not only get their attention but also keep it.

Also, once you are able to identify the people you would like to target, it will be easier for you to focus on the important parts of the video you would like to highlight.

In addition, it would also be wise to also keep demographics in mind when creating your video. For instance, while you make sure you are creating a video targeting a particular age group, make sure you also incorporate something for those who will stumble upon your video.

Aside from the content, the medium preferred should also be taken into account.

This will help ensure you are able to produce a video that delivers without compromising quality and size.

Make your video snappy. Nowadays, you will be competing with numerous videos that are available across several social media platforms. That being said, your video needs to stand out.

With plenty of other videos available for them to see, you can’t expect viewers to waste their time watching a dull and boring video.

While there are a lot of factors that will need to come in play to create a video that is truly enthralling, you need to produce something that’s short but crisp and interesting.

You also need to make sure you have a strong beginning so you have a better chance of keeping your viewers glued.

Make sure your video is SEO friendly. Merely uploading your video on your site and social media channels is not enough. To make it more effective, you need to make sure it is properly optimized with the needed meta details (description, tags, keywords, etc.).

Think and research key phrases and keywords that viewers will likely use when searching for your video. Using apt and popular tags and keywords will make it very easy for people to look for and find your video.

Also, apart from your website and your social media channels, it would be wise to also upload it on YouTube as well. Since Google owns YouTube, some experts believe its algorithm is biased toward videos on the site, therefore increasing your chances of getting maximum viewership.

Don’t forget to measure your video’s performance. Apart from ensuring your video is properly optimized, you also need to make sure you have identified KPIs and metrics in place to help you gauge its performance.

Being able to measure how your video fares can help you easily pinpoint the changes you need done when creating future videos. Metrics and KPIs can also give you a better insight on what works and what doesn’t.