8 Reasons How Your Business Can Benefit from Whiteboard Animation Videos

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Video production company in Singapore

Why You Should Have A Whiteboard Video 

Sure, there is no arguing with the truth that whiteboard animations look excellent and are a delight to watch. But, this unusual medium has so much more to give than strict performance value. In fact, there are plenty of situations in which the application of whiteboard animation style videos gives increased business advantages to organizations of every size.

Why Do You Need a Whiteboard Video Animation on Your Page?

When different guests visit on your page, what do they notice first? Do they find an intimidating-looking chunk of lines defining your company's service and product offerings, or do they see an engaging, welcoming, whiteboard animation worth sharing in a fun way?

If you are concerned that your text-intensive web page may be resulting in on-site visitor frustration or confusion, replacing text blocks with 60-90 second, "you-focused" whiteboard videos showing your company’s products & services, or defining your business philosophy, could provide a visitor experience for your webpage.

Whiteboard Animated Videos Work Great If:

  • Your product/service is very complex.

Whiteboard animated videos are deemed one of the best types of marketing videos to carry complex concepts or ideas: just like in school, when we are in front of the whiteboard, we know that it must be something important and we demand to pay attention to what is being told/shown.

  • When you need to educate the viewers

Animated videos with a powerful combination of visual details, animated characters, and a compelling voice-over help in training and educating the viewers on a topic.

  • When you desire to add a dash of humor

Whiteboard videos also work terrific if you prefer to add a little bit of humor or fun, in order to make your video more interesting and amusing. Adding in sound effects, caricatures & music also add to the mood of the video.

  • You want to give your videos a personal touch

Whiteboard explainer videos are proving to be more engaging than most video formats, and provides your video with a more human and "informal" approach. By including custom animated characters, you can generate a strong connection with your audience; and the outcomes can be even more stunning.

Benefits of Whiteboard Animation Videos

Whiteboard animation has developed as a clear winner for companies looking forward to creating a niche in their industry while employing fewer resources and preserving their marketing cost.

Frankly put, whiteboard animation is a new-age marketing tool that enables a business to convey its marketing strategy to its customers in the form of a video.

Such videos contain a crisp message detailing the business's products and/or services and compelling the users to buy/invest in its offerings.

In this column, we've detailed a variety of hidden benefits and advantages whiteboard animation provides to give their marketing strategy a boost:

  1. Boost Sales

Even if you are not so conversant in the term 'explainer video,' there's a decent chance you've seen one. These videos use animation to clarify things, like products or services.

There are numerous ways to create an animated explainer video, and whiteboard animation is one of the more popular methods. But irrespective of what technique you decide on, these videos are known to spice up sales.

Their visual appeal and simplicity can capture the eye of your audience, evoke emotion, and encourage people to take action. A survey from Wyzowl found that 81 percent of companies said their explainer video helped them increase sales.

And in step with Business Insider, Dropbox's explainer video increased conversions by 10 percent, which translated to 10 million new clients and $48,000,000 in revenue.  Not bad, considering how basic the animation is.  It proves that you don't need fancy 6-figure budgets with Hollywood special effects for videos to generate revenues for your business.

  1. Help People Understand What You Do

It's no secret that video is more popular than text content. Animoto's survey showed that four times as many people would like to watch a product video as those who would rather hear about it. And right off the bat, people are more likely to watch an overview video than reading an instruction manual, for example.

But these kinds of videos could also help people understand better what your company has to offer.

The Wyzowl survey referred to above also found that 91% of customers watched an explanation video when they heard about goods or services, and 97% of companies said that their explanation video enabled people to understand their product or service much better.

Coca-Cola published the video below to clarify its current content marketing plan, and it's probably easier to follow than to listen to some talking head about the complexities of Coke's marketing.

  1. Make Your Brand Easy to Remember

It sticks in your customer's head.  Making your customer know your brand, product or service is a vital marketing objective. People seldom buy when they are first introduced to an offer. And the more they remember your brand from the first contact, the more likely they are to get more details.

And no other medium is more unforgettable than that of video. Think about yourself, how many times do you remember your favourite scene from a movie or tv show? Video outperforms text, graphics, or any other media by a long shot. According to the Online Publishers Association, 80% of viewers have been able to remember a video ad they have seen over the last 30 days.

If you want to make the most unforgettable piece of content you can, whiteboard and cartoon animation video is a perfect choice. By incorporating easy-to-understand graphics, compelling storylines, and (sometimes) catchy songs, your customers are more interested than standard videos.

  1. Get More Engagement

There's a little something about whiteboard videos that is just captivating. When you watch the hand moving on the screen with these drawings, you're not quite sure what's going to come next.

Anticipation helps keep audiences interested, as they seek to predict what the hand is going to draw. That anticipation can be enticing enough to keep the clients watching your videos right to the end, instead of getting bored and clicking on something else.

Besides just keeping people interested, the amount of social media interaction that you are going to get with videos is substantially higher than other forms of content.

As per the Content Marketing Institute research, people are ten times more likely to connect, share, or comment on video content than blogs and other social media.

The UK Parliament used the video below to explain how general elections work, and there’s no doubt that it’s way more engaging than listening to someone babble on and lecture you about elections.

  1. Mobile-friendly

It helps you entice mobile users (especially on iPad). We bet you did not expect that, did you? That generation of iPhone, always busy and glued to their screens, never paying attention to anything ... except for video, it turns out!

According to research by Measurable Metrics, smartphone users have consistently surpassed desktop users when it comes to video interaction. Users on laptop and desktop computers could barely make it through 1 minute of video without baiting and going surfing the web.

But iPhone users watch an average of 2.4 minutes of content. Android users are even more active, dedicating 3 minutes of their time to watch a video. And iPad users come to the top with an outstanding 5 minutes – remarkable for a noisy digital age, that's right!

  1. It Appeals to Busy People

There is quite a debate going on about what's best for busy people: text, or video. And while text has been around for centuries, and has undeniably many benefits, do you know why video is more capable of winning?

Based on research conducted with busy executives, the majority said they'd rather watch than reading! Forbes' "Videos in the C-Suite" study shows that 80% of executives watch weekly business-related animated videos, and 59% prefer video to text.

If you're selling to busy executives, but you cannot use a lot of video content, there is a simple way to begin. Get your best-performing piece of text-based content and re-purpose it in a video that you can use in front of your target audience.

In doing so, you can not only draw more interest from the busy executives you're trying to sell to, but also significantly reduce the time it takes to introduce them to your bid. What used to be a 30-minute sales discussion or a 10-page marketing white paper might become a 2-or 3-minute whiteboard and cartoon animation video ... and become much more efficient.

A great trade-off, don't you think?

  1. They are Fun

Animations are just fun to watch, no matter how old you are (I'm in my 30s, and I still love watching The Simpsons) and that entertainment value can be extended to almost any idea, no matter how dull it is.

In any event, investing in whiteboard video development is a perfect way to showcase a service or product to potential clients.

Strategies like explainer videos and whiteboard videos help you present complicated details in ways that people can understand while keeping them informed and promoting the company at the same time.

  1. It Gives You Access to Foreign Clients

Sooner or later, if you run a major, profitable company, you'll be considering international expansion. For digital marketing using videos, it's easier than ever to hit a global audience. Obviously much easier than text-based or audio content!

For instance, on YouTube alone – the world's second-largest search engine – as many as 80% of video views come from outside of the USA and 70% of searches are in non-English language!

If you really want to break out of your national market, you want to keep this in mind for the future. Add in foreign language sub-titles or captions, or even foreign language voice overs in your animated video and you’ve just expanded your marketing reach.

For the same reasons that make it more unforgettable, whiteboard and cartoon animation video is naturally better suitable for global viewing. Thanks to the combination of narration and visuals, it is quite clear to audiences who are not native English speakers.

Using Whiteboard Animation Videos to Send a Message

The creative, fascinating style of whiteboard animation videos can be used for more than just business sales and messaging. In addition, whiteboarding can be a very powerful method for fostering creativity and advocacy.

If you want to educate audiences on a matter that is close and dear to your heart or to empower and encourage users to improve their environments, whiteboard writing can be especially useful when it comes to illustrating knowledge that exists only in your imagination.

Can’t wait to reap the benefits of an animated explainer video or whiteboard video? Contact us at Reelmedia and check out our animation and whiteboard video production services to learn more.

Why are corporate videos considered to be the best promotional tool for businesses?

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Video Marketing

 

Are you thinking of creating videos to promote your business? Planning to create videos to promote your brand? If your answers are yes, then you have come to the right place. This article will help you understand how corporate videos can be your best promotional tool.

Video is known for its ability to boost search engine rankings. Considering the fact that Google now owns YouTube, this tool is an effective way to boost customer engagement. The only question is how do you go about making an effective video?

YouTube has over a billion users. That’s about one-third of all people on the Internet. Thus, you can just imagine the amount of traffic you will get on your website if you use the right strategies in making a video.

Most content marketers know that video content is becoming more and more popular. Cisco projects that global internet traffic from videos will make up 80% of all internet traffic by 2019. This is a pretty staggering statistic, but if you’re still asking yourself, “Is video marketing really an effective way to promote my business?” The answer is yes. Here are seven powerful benefits of using video content.

Here are other reasons why video is a good addition to your marketing arsenal:

Attract more customers:

Did you know that about 65% of video viewers watch over 3/4 of a video, which is significantly more than text-based content? Video content has been proven to attract more attention as compared to other forms of content. Right now, the state of content marketing is very competitive. Your audience is presented with an excessive amount of content on a daily basis. To compete, you want your video to be captivating for it to be more likely to be consumed. If you’re running out of ideas to produce, use a data-laden report and turn it into a video infographic. You can also create attention-grabbing video invites to promote events or convert case studies into video testimonials.

Demonstrations of products or service:

These days, many consumers prefer watching a video about a certain product as compared to reading about it. To promote a new brand, product, or service, try to create a video and then demonstrate how it works or how it can benefit your consumers. If you wish to make it a unique way to explain what you offer, an animated video can be a good option.

Better click-through rates:

If you have an existing email campaign, you’ve probably provided your audience with all of the important information they need. However, your open and click-through rates are still not impressive. Consider using video content to strengthen your email marketing strategies. In fact, just by using the word “video” in an email subject line will instantly boost open rates by up to 19% and click-through rates by 65%.

Mistakes to Avoid When Producing a Corporate Video Production

Because producing a corporate video can be time-consuming and expensive, you want to make sure things turn out as planned along the way. Although you cannot expect your first video to be flawless and viral, it helps to know the common mistakes you can avoid. If you are planning a corporate video production, here are some of the mistakes you want to avoid.

Not Knowing Your Target Audience

Your brand may have the best concept in the world, but if you don’t know who to address it to, it could get lost in the noise of the internet. Whether you are a newbie or expert in the video production, remember that your video will not appeal to all types of audience. If you are creating a campaign that is targeted to a certain type of audience, then your content, style, and messaging must be changed to attract each particular group. This can be a major mistake as different audiences are active on different types of platforms. This means that the platform on which you choose to share your video can greatly affect the style of the video too. For you to maximize the profit of your video content, you have to ensure that you have defined clearly who your target audience is, and make a video content that is ideal for different platforms.

Unclear Message

This common mistake should be avoided in any type of campaign. If your video has all the creative and top-notch visuals it needs, yet has a vague message on what you want your audience to do, it will only leave your viewers confused. While movies use cliff-hangers as an effective and unique way to send out a message it is a whole different story when using it in corporate or marketing videos. If you are going to use cliff-hangers, you want to make sure that your objective is already clear. This way, your audience still knows exactly what to do after watching your video

Skipping Equipment Checks

While having a vision of how you want your end result to look like is great, you don’t want to miss out on other steps of the process such as equipment checks. If you have in-house equipment, always make time to do a routine check and maintenance. On the other hand, if you are renting, be sure not to skip thorough tests and checks before you even leave the rental center. This way, you are sure that you can use the equipment and you will not be held liable if they are faulty. The last thing you want to happen is spending your precious production time fixing faulty equipment or looking for a replacement. Remember that rescheduling shoots can be costly and can even leave a bad impression on your team.

Not Having Post Production Plans

Video production work goes far more than just completing the editing part. You want to think about where you decide to share the video as it will be an important factor in the video’s success. The video distribution can make or break your marketing strategy. Therefore, it should be done even before you start rolling the camera. Depending on the platforms you choose, you may need a change in style and format. After deciding on where to best share your video, it is important to keep an eye on the performance of your video.

There are two important metrics you should track which includes view-count and share-rate. With this data, your brand's creators and marketers can analyze your content and gauge its effectiveness. Moreover, it brings insights on areas of improvements that they can do for your next campaign.

Not knowing the next steps

Aside from knowing how to distribute videos online and track their performance, brands should have the foresight of their campaigns. Video marketing should not be your only focus as it should be a part of a bigger marketing strategy. In today's technology, you have an endless option on how to do this. A follow-up campaign does not necessarily need to be another video. It could also be an infographic about the benefits of using your product or a billboard of your new endorser. Done right, video can be an effective way to boost the effectiveness of your digital marketing. However, if you do not ride on its success by creating a subsequent campaign, its success will fizzle out in no time.

With these tips and information in mind, keep in mind that it is very important to ensure your content has relevance to your target audience.

If your staff members are already swamped with tasks or do not have the skills to finish the task, there are always corporate video production companies who are willing to help you. One of the best companies in Singapore you can trust is Reelmedia Ptd Lte. We have years of experience in producing quality videos and helping businesses reach their digital marketing goals.

 

Using Viral Videos in Small Business Marketing

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Video Production

 

Every minute, there are hundreds of videos being uploaded on YouTube. With this amount of content, you may be wondering why only a few videos are becoming viral. If you are a marketer or a business owner, you would definitely want your video to go viral.

There are many videos on YouTube that are not optimized to be viral and a lot of them don’t offer that much value to viewers.

As a marketer, how do you make your video interesting enough for people to watch? What ways can you convince your viewers to share your content with their friends on social media?

The key is to make the video more interesting is to make it remarkable.

Without this factor, your video will have zero views, zero shares, and zero likes. As a result, the video will not hit YouTube’s key metrics to call a video a success.

But how do you make a video remarkable? The answer to this is to hook your audience.

How to Hook Your Audience?

The attention span of human beings is even shorter than a goldfish. That’s why it’s very important to make the most of the first few seconds of your video not just to grab your viewers’ attention but to hold it. In fact, you only have 10, if not 5 seconds to hook your viewers.

This is because your audience expects these videos to get them interested, fast. If you’ve ever tried watching videos on YouTube, you’ve probably seen advertisers broadcast their ads on videos you want to watch. And you have to wait for 5 seconds before you can skip them.

As for other social media platforms like Facebook, videos autoplay and you also have a few seconds to hook your audience before they continue scrolling through their newsfeed. With a good hook, you get your audience interested quickly.

For a hook to be effective, you need to add something interesting at the very beginning of your video. It will help draw in viewers and maybe even convince them to share your video, share it to their friends, or buy your products. There’s no need to invest so much of your marketing budget to make a great video that’ll go viral. A lot of successful videos just follow certain techniques. Here are some of them to help you hit the bull’s eye in hooking your viewers to watch your entire video:

Be straight to the point

The moment your viewers hit the play button, the content in your video should be effective enough to grab their attention. If not, it will get lost in the busy crowd of the Internet. One of the easiest ways to boost watch time is to tell exactly to your audience what they are about to get from your video. Deliver your message quickly by placing it in one of the first frames. The tone of the video will also help you engage them. Make sure you are using a friendly and conversational tone to make your video more relatable. Combine these strategies with a solid storytelling content and you’ll surely be able to connect with your audience within just 5 seconds or less.

Use the right visuals

Video is starting to dominate social media. That is because research shows that 50% of consumers prefer seeing videos from brands. And knowing that your audience is easily distracted, you want to make sure that your video starts with effective and attention grabbing visuals. However, the work doesn’t end with grabbing their attention. You also have to keep the momentum by continuously using nice rhythm, effective visuals, and good pacing. You can use voiceovers, music, or text to make the content more effective and memorable.

 

Talk to Your Audience

Break the fourth wall and talk to your audience. By talking directly to your audience and using the word “You”, can help double viewership of your videos. According to YouTube, the mention of “you”, “your”, “yourselves” and “y’all” during the first 5 seconds of your video can increase views by up to 66%. It can even double viewership and increase retention rate. If you mention “you” twice, views can boost by up to 97%.

Tips on using Videos in Business Marketing

Creating a marketing video is already tough as it is. Using it to engage your audience makes it more challenging. The process of reaching your target audience is just as vital as planning how to create a video. This is why some companies hire video production companies to make sure each step of the process works seamlessly.

If you need help how to leverage your marketing video and use it to in small business marketing, below are some tips you might want to keep in mind.

Identify your goals

Just like any other tasks, it should all start with having a clear vision of what you want to achieve. Do you want to introduce a new brand or service to your audience? Are you planning to use the video to drive traffic to your website? Do you want to increase brand awareness? By setting your goals, you will have a clearer picture of how to take the next steps and eventually get the outcome that you want.

Know your target audience

Research about who your audience is to have an idea on how to target them. It's important that you know how they prefer to consume content and in which social media networks they spend their time while online. Learn whether they follow influencers or if they enjoy their social media accounts. These are just some of the factors that could greatly impact how you would create the video and where you would market it.

Learn from your previous marketing strategies

If you already have an existing video marketing strategy, look into it. Assess areas that you can improve its quality or gather data on how you can better promote it. If you don't have a previous video to inspect, try checking the work of your competitors. How can you improve their work? What will you change if it were your brand's video? Use it as a guide but don't plagiarize or copy its content.

Have a script that will engage and entertain your audience:

While planning your video, think of stories you can share to connect and engage with your audience. Be it an emotional or a funny video, choose a tone that you best think will help you share some of your company’s or client’s strongest stories.

Keep in mind that a corporate video takes a lot of effort and time to create so there is no reason to rush and spend company resources on a bad video. Find a way to connect your company’s message to the day-to-day problems or topics of your audience.

Offer something new

Viewers always appreciate it when brands offer something new. With the number of videos, they see on their newsfeed every single day, it's always worth sharing a content that makes them think, smile, or laugh. Plus, unique videos have better chances of trending and audience find it easier to remember them.

Be willing to spend on paid traffic

There are three forms of distribution that will help your audience find your video content. These forms include earned, paid, and owned media. While organic traffic is always an ideal way to be reached by your target audience, it wouldn’t hurt to spend a little for paid traffic. It will help you boost your chances of reaching more audience in just a few minutes or hours. It will still depend on you what ratio of your resources you are willing to dedicate to each form. Successful video campaigns usually have a mix of all three forms.

Plan how to distribute the video

It pays to have a plan on how you will distribute the video throughout different social media platforms. If your goal is to reach a broad number of audience, then consider paying some ads or promotions on YouTube or Facebook. It will also help to ask all of your staff to share the video to further spread the news about it.

Let Reelmedia Pte. Ltd. help you create a video that your target audience will surely love. Visit our website today for more information about our services. You may also call us at (65) 6527 2655 or (65) 9488 8669. Our professional and friendly staff will be more than to help turn your animation video ideas into results.
 

 

 

Best Ways to Leverage Video Marketing to Reach Business Goals

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If you look at your social media newsfeed, you’ll see how effective video is in reaching an audience. You can see them selling products or telling story everywhere, even in malls and streets. More and more brands are starting to use it to engage clients and stay connected with them.

Through video marketing, you can enrich your whole digital strategy. Whether you want to improve your lead generation or boost engagement, it can be the secret recipe to your success. The key is make a video marketing that is timely and is aligned to your business values and goals.

If you want a video that will do more than just boost your inbound marketing or generate more clients, below are some tips on how to create a robust strategy to leverage video marketing.

Take advantage of special occasions
Holidays and special events are a great way to amplify the message of your video. If you’re patient enough to wait for a special occasion to release a special promotion, it can help to create a bigger impact. For example, if your business targets housewives, you can produce the content on Mother’s Day or International Women’s Day. It is best to plan ahead and search for special dates that will be helpful in promoting your business. Remember that during special occasions, people are more willing to spend money on brand or products that they trust. Remember to use hashtags and ask viewers to share your video.

Produce short and timely videos
Your audience are too busy to read pages and pages of your website’s content. They also easily get bored watching lengthy videos on their social media. So how do you catch their attention and send your company’s message in one strategy? The answer is by producing short and timely videos. Audience prefer videos that will only take a few minutes or seconds to watch and are to absorb. Be it a how to video or an overview of your company’s story, you should always make sure that the video is short and easy to watch. The key is to consolidate all that of the important things that you need to say in a minute or less. The introduction should also be impactful since you only have 10 seconds to grab a viewer’s attention.

Use testimonials to build trust
Video testimonials are a huge factor in your strategy as it creates a human touch to your message. It supports what you are telling your audience about why they should trust your brand or try your service. Go back to your list of previous clients who were satisfied with your work and ask them to make an appearance in your video. They can commend your product or services or tell how your brand has helped improved their business or life. By adding a client in your content, the video marketing becomes more relatable and your brand will create a deeper connection with your audience.

Reach Out to Influencers
Research on the influencers that your audience follows and contact them for an interview or an appearance in your video. It could be a travel blogger, a fashion icon, or a successful entrepreneur – he or she should be a credible personality whom a huge number of your audience listens to. You can ask them to give your customers new information on how your audience can benefit from using your product or service.

For a video marketing company that can help you make an impactful video, trust only Reelmedia Pte Ltd. We have years of experience in helping brands reach their business goals through producing quality content.

Essential Questions to Ask When Choosing a Video Production Company

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After assessing your current marketing efforts, you realize you need a new video for your site.

So, what do you do?

If you don’t have the knowledge, skills, time, and resources to produce exceptional videos on your own, your best option would be to invest in the services of a seasoned video production company.

However, if you want your video to deliver the results you desire, you need to work with the best video production team you can find.

How do you pull off this challenging feat?

Get your search off to an exceptional start by asking prospective candidates the following key questions:

When can you start working on my project?

Video production companies that are in demand may not be able to work on your project right away.

Oftentimes, they can work on the video at a future date.

If you want the video done the soonest possible time, you might need to reconsider and look someplace else.

However, if they are very good, they might be worth the wait.

Additional tip:

Ensure you get everything in writing.

Important details discussed whether over the phone or in person should also be put into writing.

Don’t forget to include crucial information like start date, estimated timeline, and pricing, to name a few.

How long will the project take?

Typically, a live action or animated explainer video will take at least 6 to 8 weeks to complete.

If you require a shorter time for your video to be completed, check first with the prospective video team if it’s feasible.

Make sure you are able to check with the production’s progress every now and then so you can release the video on the desired date.

What potential hold-ups should I look out for?

In most cases, the answer to this question will vary depending if the project is live action or animated.

However, in the case of live action projects, possible hold ups can include talent hiccups, weather, location permits, etc.

If the video production team won’t be able to give out a few likely hold ups, they might not be the best fit for you.

How will my edit requests and other concerns be handled?

This question can help you gauge if your prospective creative partner is organized.

Preferably, it would be best to go for a video company who uses project management tool for the projects they handle.

In addition, you should clearly lay out expectations in terms of regular check-ins, kick off calls, and other things you might need clarified.

Do you have a clear understanding of the type of business I am engaged in?

The best fit for your project should be a company that has a crystal clear understanding of the product or service you are offering.

If your creative partner does not have this understanding, you can’t expect them to be able to identify the elements that make your company stand out.

Also, when they lack the comprehension, they won’t be able to highlight the things that make your brand special.

That being said, prior to signing on the dotted line, make sure you ask and gauge if they have a clear understanding of your business and brand.

Who will own the final video assets/files?

Generally, you should have full ownership of the video once you have paid for everything.

However, some creative will retain the rights to use the video as part of their portfolio and demo reel.

In the case of animation, you can negotiate if you want to ensure the individual character assets are not used in any future work.

Additional key questions

Other essential questions you need to ask include:

  • How long have you been in business?
  • How many videos have you produced?
  • What is your team structure?
  • Who will be involved in the project?
  • What is your company culture?
  • What video are you most proud of?
  • What was the biggest mistake you have made and how did you resolve it?

Conclusion

To help guarantee you get your money’s worth, ensure you do your research and ask the right questions.

Keep in mind that doing your part can also help you avoid wasting money and missing your deadline.

 

Video Production Made Easy: Key Insider Tips

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Regardless if you are creating your very first or your nth video, working on a video production can be daunting.

While you don’t necessarily need to have a huge team composed of many people, the help, expertise, and guidance of a savvy video production company can surely come in handy.

However, even if you will be working with a video production team, you still need to be able to identify and effectively communicate the goals you would like to achieve so your video team can deliver the kind of results you are looking for.

Make the video production process a lot easier by keeping the following key insider tips in mind:

Pick your internal team members accordingly.

The video production process has a higher chance of succeeding if you have able and qualified people on your internal team.

Having the right people on the internal team coupled with an effective communication strategy can help ensure the video achieves all the objectives set.

However, picking the right people on the team won’t suffice.

You need to make sure each member has a clearly defined role so they can perform it accordingly.

In addition, having a comprehensive feedback strategy can also go a long way to help ensure the success of our video production efforts.

For starters, utilizing a collaborative platform is considered ideal in terms of getting feedback as it allows the whole team to see each member’s notes in one place.

Furthermore, the following important aspects should also be taken care of during the planning stage:

  • The time frame for collecting feedback must be decided on. 24 to 48 hours would be ideal so you don’t waste so much time and you can finish the production within the agreed time.
  • Are there particular stages that need approval from upper management? Settle this aspect first before proceeding.
  • Make sure the content achieves the goals and purposes the video wants to achieve.

Make sure you have thoroughly prepared your creative brief.

When it comes to video marketing, it is important that you are able to effectively articulate your concept in two minutes or less.

That being said, it is crucial that your brief must be both goal-oriented and precise.

Ideally, the best creative brief should include:

  • Your elevator pitch.
  • The need your product wants to fill or the problem it wants to resolve.
  • A detailed breakdown of the brand’s target demographic.
  • The tone and style you want for the video.
  • The business goals of your video (i.e. phone calls, purchases, social media shares, etc.).
  • An assessment of the competition and how they are marketing their brand.
  • A call-to-action to close the video.

Don’t shy away from giving constructive criticism.

Marketing is not a one-step process.

It needs to be tweaked and polished every now and then until the desired results are achieved.

With that in mind, you should not expect your video production team to get the perfect clip the when they submit the first version.

When reviewing the first draft, take note of the aspects you are unhappy about and give suggestions and recommendations on how it can be improved.

When reviewing the clip, check for the following fundamentals:

  • Is the visual style appropriate? Is it suitable for your brand? Be specific. Cover other important visual aspects like palette, style of animation, and lighting.
  • Do you like how the voiceover is done? If not, consider investing in a new talent.
  • Is the branding of the video in line with the brand’s identity (font, web address, logo, etc.)?
  • Is there a negative phrase or word that needs to be omitted? Are there neutral statements that can be changed to positive ones?
  • Does the video help your product stand out from the competition? In what ways?
  • Are there technical glitches that need to be resolved?

You have to trust the video production team you have chosen.

There’s no denying lack of trust in the people you have chosen can delay your project indefinitely.

Given that you have gone through great lengths picking the best team for the job, it is but wise to let them do what they are good at.

If you second guess the team you have chosen all the time, you might just as well produce the videos on your own.

Of course, if you lack the knowledge, insight, experience, and expertise, that would not be a good idea.

As a general rule of thumb, you need to put your trust in the team you have chosen if you want to get your money’s worth.

 

 

Producing an Animation Video Can Be Easy. Just Follow These Tips!

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Due to its popularity, everyone seems to want to produce an excellent animation video that will help increase their business’ ROI and conversion rates. Unfortunately, not everyone has a talent to create an effective video. Whether you want an animation video to introduce your branding, sell products, or even hire more employees, you have to make sure that your animation video will stand out among the rest. Remember that social media sites have tons of videos being uploaded daily so you have to be able to compete with them to be effective.

Good thing Reelmedia Pte. Ltd. is here to help you. This company has a full understanding on how to use animation videos to reach your marketing campaign goals. To help ensure you also produce quality videos, follow the following tips:

Plan ahead
It is easier to get to your goals if you have a plan on how to get here. It is the most important step on how to create an animation video yet it is often forgotten. Some people just choose to start with production right away just to cut down on budget costs or to quickly finish the project. What they do not understand is that planning does a huge difference between producing an average video and an effective one. Without planning, your audience may notice that your video has been produced overnight and lacks creativity. And this is the last thing that you would want to happen since the main focus of your video should be to understand your audience and connect with them. Consider what they want to hear and see rather than just focusing on getting what your goals are across.

It should look professional and easy to understand
Engaging and entertaining – these are some of the main reasons why people enjoy watching animation video. It displays clear information in a very simple and easy to understand manner, yet maintains looking professional. No need to add lots of information or put random images to keep it engaging. If you really need to add complicated details of graphs or charts, you can always guide your audience by adding a voice over. What’s more is that animation videos are less pricey so brands avoid the risk of producing low quality videos due to limited budget. This type of video allows you to skip the tasks of hiring actors, looking for locations or studios, and renting equipment.

It appeals to everyone
Child or adult, animation videos appeal to all ages. Since it uses animated character that does not have a specific age, race, or nationality so it is easily relatable. No matter who your target audience is, they will not hesitate to watch it.

Easier to manage production
If you are hassled thinking about what your actors will wear or props they need, you can skip it with animation video. Since you only need to hire an animation video service provider, you no longer have to worry about so many things. Hire the right team and you can simply drag and drop props, change characters, and move backgrounds in just a few clicks. Imagine how much time and money it will save you in the long run.

Your imagination is your only limit
No matter what type of animation video you like, you can produce it. Even if you want to be location in a different continent at a different weather, you can make it happen. Whatever you goal is or your company’s vision is, it will be easier to pull everything off with an animation video.

Hire the best company in the industry for quality videos. Visit Reelmedia Pte. Ltd.’s website to find out how their services can turn your ideas into reality.

Reasons Why Many Use Explainer Videos

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There are many advantages in creating explainer videos. It is considered as one of the most effective tools that content marketers use in order to engage target audience. In fact, many web users also consider animations as an efficient tool for creating brand awareness.

The main reason why many prefer explainer videos is that it allows you to communicate orally and visually with your target audience in an appealing and interactive way. Viewers are also able to easily grasp what is being said or instructed on the video rather than reading a full-length article. Moreover, the ever-changing technologies provide flexible platforms for you to produce unique brand experiences. Not to mentioned the convenience that you can now create videos with just your smart phones. To know more about the benefits of creating explainer videos, check out the list below:

1. It increases the conversion rates of blog posts
There used to be a time when a blog post is just a full-length text with some images and bullet points. Now, more and more blogs add in explainer videos since it is known to be an effective tool to increase conversion rates. In fact, as per the blog of digital marketing agency Oxygenmat, those blog posts with at least one type of visual contents such as an image of a video convert better as compared to other ordinary blog posts. In addition, explainer videos can increase the conversion rates of a post by up to 20%, and up to 46% of users follow the call to action after viewing an ad.

2. Cuts down the budget in advertising

If you’re looking for the most affordable platform to create brand awareness or start up a campaign with your explainer videos, YouTube is one of your best choices. This platform has more than 300 hours of videos uploaded every minute, making among the most popular search engine today. Therefore, if you do not have a YouTube channel yet, this is more than enough reason to create one. Once done, invite all your followers, friends, and colleagues to subscribe to your videos, and share it on their social media sites. Be sure to upload high quality explainer videos that are short and easily understandable.

3. Easier to share on social media

We all know by now that social media channels are great and effective avenues to engage audience with videos, be it an animation or documentary. There are also studies that show that about 92% of mobile video viewers are likely to share videos with their followers or friends. This multiplies video engagement rate. Additionally, explainer videos get the highest reach on social media sites like Facebook and they engage a huge percentage of audience reached.

4. Helps audience retain more information

People are more likely to remember information after watching a video. Therefore, it will be easier for them to remember your services and branding if you give them an effective video. An average person retains fifty percent of what they see. Therefore, with an explainer video, it will be easy for them to recall your business branding, your tagline, your goals, and even your products or services. Just be sure to keep it short so it will be easier for them to grasp your message.

If you are looking for a reliable company to make you an impressive explainer video, head over to Reelmedia Pte. Ltd.’s website. They offer great services to help you reach your audience through quality videos. Visit their website now for more details.

How Animation Video Can Improve Your Online Presence

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Looking to invest in a cost-effective marketing tool that can bring your company a great ROI? Something that can widen your visibility and allow you to save costs on advertising? End your search, as animation video is your best choice. Here are the ways it can improve your online presence:

GAIN MORE VISIBILITY
Uploading an animation video on YouTube has many advantages. One of them is that it is much cheaper than advertising on Google. But for your video to be noticed it has to be great, unique, and outstanding. By doing so, you can save a lot of in your budget on advertising, while getting more visibility or online exposure. Moreover, since Google owns YouTube, your videos have better chances of ranking on Google. People can also share it on other social networking sites like Facebook.

IT REDUCES YOUR SITE’S BOUNCE RATE
The bounce rate is an Internet marketing term which is the percentage of visitors that visit your website and immediately leaves or “bounce” to visit another page or section. It measures the rate of the effectiveness of different websites in encouraging users to continue with their visit. So how does it affect your ranking? If your bounce rate is skyrockets to 80%, this means that 80% of the visitors quickly leave your page and you´re investment in a campaign is also going to the trash. To overcome this situation, you can embed an animated video above the fold in your website’s homepage, where users can immediately see it. This can dramatically lessen your site’s bounce rate, and also increases the time-on-page rate. It also encourages your visitors to follow your video’s call to action and take the next step in your campaign.

HELP YOU HAVE A BETTER SEO
An animation video can work ways in improving your SEO efforts. How? As mentioned above, this type of video can enhance your online visibility and then help in improving your ranking in Google. To do this you need to start embedding an animated video into your homepage. It should be placed above the fold so it can instantly grab attention of your potential clients. It can also encourage them to stay longer in your page, resulting to you having higher rank in in the search engine. Keep in mind that Google likes websites that have a low bounce rate as well as a high time-on-page rate because it means that the users really find the website’s content as useful. This is also an organic way to gain more exposure and reach a wider audience.

INCREASE CONVERSIONS
Instead of investing a huge amount of money on television ads, you can switch to producing animated videos. It has a proven record of being one of the most effective types of video content marketing. In fact, it can increase your conversions by twenty percent on average! This is because videos can grab your audience´s attention orally and visually. It can be a fun, entertaining, and engaging way to generate strong identification. Some videos even set up a strong and emotional approach to attract more viewers.

ANIMATION VIDEO CAN WIDEN YOUR SOCIAL MEDIA REACH
Once you have produced an effective video, leverage its use by maximizing your reach and visibility on different channels. You can share it on your social media sites to gain more views. By doing so, you can also boost your brand awareness in a much profitable way. Some marketers also use it to strengthen the engagement within your existing as well as potential customers.

For more details on how to create an animation video, contact Reelmedia Pte. Ltd.

Top Advantages of Using Explainer Videos

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Due to various changes in Google’s algorithm for search rankings, marketers are looking into different ways to increase amount of time visitors stay on their website. One option they considered to be effective is by having an explainer video on their sites. This type of video has noticeably boomed in the recent years and has shown great improvement in growing businesses. It has also become one of the best tools in marketing. Check out the list below for more of its advantages:

Explainer video can increase your business’ conversion rates:
In addition to the perks mentioned above, an explainer video can help business owners to keep tabs on how many visitors their sites are garnering each day. It can even show you who among these clients can become actual customers. You can also refer on video’s number of views to have an idea of what services or products your clients are interested in. In fact, based on Video Rascal’s study, 85% of your potential clients are more inclined to buy a product or avail a service after they have watched an explainer video.

Explainer videos can generate increased interest
Through social signals, businesses can spread the word about their products, services, or even branding. Creating images and videos does these social signals to attract the attention of target users. There’s even a study that shows that 70% of overall Internet users watch online videos. This is a huge market for companies who want to sell or offer products and services.

Make sure your audience understands your message.
While having well-written articles is important, there is still a chance that your audience will not interpret your message properly. With explainer videos, you can remove that chance since your audience will no longer be doing the guesswork to know what you are trying to tell them. Since the content is delivered visually and orally, viewers gain a better understanding of what the branding, product, or service is all about. It helps you connect better with your target audience by explaining why your service is beneficial to them. You can even use testimonials from other customers or clients to make the video more relatable.

Explainer video allows you to rank better in search engines
Having endless pages of articles with block text and graphs or images can overwhelm your viewers and scare them away. User experience is a huge factor in search engine ranking so you have to give your audience a reason to enjoy browsing your page. To get their attention immediately, you can start by showing them an explainer video with details that will allow them to easily grasp what your website is all about. You can use animation, add humor, feature a customer’s story, or include a short documentary to tell them more about you.

Explainer video can increase your web traffic
If you have been around in the digital marketing industry, you’ve probably heard of viral videos. It is a video that gets a large viewing from various types of audience in just a short amount of time. There is really no proper formula on what video s would go viral. Just make sure your video is unique, outstanding, and relatable so it has better chances of gaining popularity.

Explainer video helps audience retain information
An average person retains 50% of what they see. This means that with explainer video, it will be easy for them to remember your business branding, your tagline, and even your products or services. If the customer likes your video and your product, they’ll more likely share your video.

To create a video that has good chances of going viral, contact Reelmedia Pte. Ltd.