Why You Should Have A Whiteboard Video
Sure, there is no arguing with the truth that whiteboard animations look excellent and are a delight to watch. But, this unusual medium has so much more to give than strict performance value. In fact, there are plenty of situations in which the application of whiteboard animation style videos gives increased business advantages to organizations of every size.
Why Do You Need a Whiteboard Video Animation on Your Page?
When different guests visit on your page, what do they notice first? Do they find an intimidating-looking chunk of lines defining your company's service and product offerings, or do they see an engaging, welcoming, whiteboard animation worth sharing in a fun way?
If you are concerned that your text-intensive web page may be resulting in on-site visitor frustration or confusion, replacing text blocks with 60-90 second, "you-focused" whiteboard videos showing your company’s products & services, or defining your business philosophy, could provide a visitor experience for your webpage.
Whiteboard Animated Videos Work Great If:
- Your product/service is very complex.
Whiteboard animated videos are deemed one of the best types of marketing videos to carry complex concepts or ideas: just like in school, when we are in front of the whiteboard, we know that it must be something important and we demand to pay attention to what is being told/shown.
- When you need to educate the viewers
Animated videos with a powerful combination of visual details, animated characters, and a compelling voice-over help in training and educating the viewers on a topic.
- When you desire to add a dash of humor
Whiteboard videos also work terrific if you prefer to add a little bit of humor or fun, in order to make your video more interesting and amusing. Adding in sound effects, caricatures & music also add to the mood of the video.
- You want to give your videos a personal touch
Whiteboard explainer videos are proving to be more engaging than most video formats, and provides your video with a more human and "informal" approach. By including custom animated characters, you can generate a strong connection with your audience; and the outcomes can be even more stunning.
Benefits of Whiteboard Animation Videos
Whiteboard animation has developed as a clear winner for companies looking forward to creating a niche in their industry while employing fewer resources and preserving their marketing cost.
Frankly put, whiteboard animation is a new-age marketing tool that enables a business to convey its marketing strategy to its customers in the form of a video.
Such videos contain a crisp message detailing the business's products and/or services and compelling the users to buy/invest in its offerings.
In this column, we've detailed a variety of hidden benefits and advantages whiteboard animation provides to give their marketing strategy a boost:
- Boost Sales
Even if you are not so conversant in the term 'explainer video,' there's a decent chance you've seen one. These videos use animation to clarify things, like products or services.
There are numerous ways to create an animated explainer video, and whiteboard animation is one of the more popular methods. But irrespective of what technique you decide on, these videos are known to spice up sales.
Their visual appeal and simplicity can capture the eye of your audience, evoke emotion, and encourage people to take action. A survey from Wyzowl found that 81 percent of companies said their explainer video helped them increase sales.
And in step with Business Insider, Dropbox's explainer video increased conversions by 10 percent, which translated to 10 million new clients and $48,000,000 in revenue. Not bad, considering how basic the animation is. It proves that you don't need fancy 6-figure budgets with Hollywood special effects for videos to generate revenues for your business.
- Help People Understand What You Do
It's no secret that video is more popular than text content. Animoto's survey showed that four times as many people would like to watch a product video as those who would rather hear about it. And right off the bat, people are more likely to watch an overview video than reading an instruction manual, for example.
But these kinds of videos could also help people understand better what your company has to offer.
The Wyzowl survey referred to above also found that 91% of customers watched an explanation video when they heard about goods or services, and 97% of companies said that their explanation video enabled people to understand their product or service much better.
Coca-Cola published the video below to clarify its current content marketing plan, and it's probably easier to follow than to listen to some talking head about the complexities of Coke's marketing.
- Make Your Brand Easy to Remember
It sticks in your customer's head. Making your customer know your brand, product or service is a vital marketing objective. People seldom buy when they are first introduced to an offer. And the more they remember your brand from the first contact, the more likely they are to get more details.
And no other medium is more unforgettable than that of video. Think about yourself, how many times do you remember your favourite scene from a movie or tv show? Video outperforms text, graphics, or any other media by a long shot. According to the Online Publishers Association, 80% of viewers have been able to remember a video ad they have seen over the last 30 days.
If you want to make the most unforgettable piece of content you can, whiteboard and cartoon animation video is a perfect choice. By incorporating easy-to-understand graphics, compelling storylines, and (sometimes) catchy songs, your customers are more interested than standard videos.
- Get More Engagement
There's a little something about whiteboard videos that is just captivating. When you watch the hand moving on the screen with these drawings, you're not quite sure what's going to come next.
Anticipation helps keep audiences interested, as they seek to predict what the hand is going to draw. That anticipation can be enticing enough to keep the clients watching your videos right to the end, instead of getting bored and clicking on something else.
Besides just keeping people interested, the amount of social media interaction that you are going to get with videos is substantially higher than other forms of content.
As per the Content Marketing Institute research, people are ten times more likely to connect, share, or comment on video content than blogs and other social media.
The UK Parliament used the video below to explain how general elections work, and there’s no doubt that it’s way more engaging than listening to someone babble on and lecture you about elections.
It helps you entice mobile users (especially on iPad). We bet you did not expect that, did you? That generation of iPhone, always busy and glued to their screens, never paying attention to anything ... except for video, it turns out!
According to research by Measurable Metrics, smartphone users have consistently surpassed desktop users when it comes to video interaction. Users on laptop and desktop computers could barely make it through 1 minute of video without baiting and going surfing the web.
But iPhone users watch an average of 2.4 minutes of content. Android users are even more active, dedicating 3 minutes of their time to watch a video. And iPad users come to the top with an outstanding 5 minutes – remarkable for a noisy digital age, that's right!
- It Appeals to Busy People
There is quite a debate going on about what's best for busy people: text, or video. And while text has been around for centuries, and has undeniably many benefits, do you know why video is more capable of winning?
Based on research conducted with busy executives, the majority said they'd rather watch than reading! Forbes' "Videos in the C-Suite" study shows that 80% of executives watch weekly business-related animated videos, and 59% prefer video to text.
If you're selling to busy executives, but you cannot use a lot of video content, there is a simple way to begin. Get your best-performing piece of text-based content and re-purpose it in a video that you can use in front of your target audience.
In doing so, you can not only draw more interest from the busy executives you're trying to sell to, but also significantly reduce the time it takes to introduce them to your bid. What used to be a 30-minute sales discussion or a 10-page marketing white paper might become a 2-or 3-minute whiteboard and cartoon animation video ... and become much more efficient.
A great trade-off, don't you think?
- They are Fun
Animations are just fun to watch, no matter how old you are (I'm in my 30s, and I still love watching The Simpsons) and that entertainment value can be extended to almost any idea, no matter how dull it is.
In any event, investing in whiteboard video development is a perfect way to showcase a service or product to potential clients.
Strategies like explainer videos and whiteboard videos help you present complicated details in ways that people can understand while keeping them informed and promoting the company at the same time.
- It Gives You Access to Foreign Clients
Sooner or later, if you run a major, profitable company, you'll be considering international expansion. For digital marketing using videos, it's easier than ever to hit a global audience. Obviously much easier than text-based or audio content!
For instance, on YouTube alone – the world's second-largest search engine – as many as 80% of video views come from outside of the USA and 70% of searches are in non-English language!
If you really want to break out of your national market, you want to keep this in mind for the future. Add in foreign language sub-titles or captions, or even foreign language voice overs in your animated video and you’ve just expanded your marketing reach.
For the same reasons that make it more unforgettable, whiteboard and cartoon animation video is naturally better suitable for global viewing. Thanks to the combination of narration and visuals, it is quite clear to audiences who are not native English speakers.
Using Whiteboard Animation Videos to Send a Message
The creative, fascinating style of whiteboard animation videos can be used for more than just business sales and messaging. In addition, whiteboarding can be a very powerful method for fostering creativity and advocacy.
If you want to educate audiences on a matter that is close and dear to your heart or to empower and encourage users to improve their environments, whiteboard writing can be especially useful when it comes to illustrating knowledge that exists only in your imagination.