Producing a corporate video is not an easy task. It could be daunting considering the amount of time, patience, and effort that you need to invest to produce a video with quality content. You can't expect to finish such task by just purchasing a high end camera.

The video production requires organizational skills to properly coordinate the whole process. You will also need multitude of talents to polish and professionally produce a nice video.

No wonder some companies even hire corporate video production companies just to finish create a quality video that their audience will truly appreciate.

If you need more convincing, here are a few reasons why hiring a corporate video company is worth your investment:

Access to resources
Corporate video production companies have all the skills, talents, tools, and other resources you need to produce a quality video. From high definition video cameras and lighting to editing programs and post-production team, they can help you. These companies hire experienced professionals who have the know-how to assess, plan, and orchestrate the production of your video. Their tools will ensure that the quality of the video and images are professional looking to effectively convey the message of your brand.

Produce Quality Videos
When you hire a corporate video production team, you can rest easy that each of their staff has an eye for identifying what a perfect shot is. They know the right angles, where to focus, and what to highlight in order to produce a great video. Each aspect will serve a puzzle piece to create a picture that will mirror the message of your brand. Plus, they can work with your team or actors to help them become comfortable in front of camera for interviews. They can direct the production from start to finish.

Video Marketing Knowledge
Their years of industry experience makes them a reliable source on how to promote your video. The competition in video marketing is tough so you have to use your best resources to get ahead of the game. Corporate video production organizations have in-depth knowledge of how to develop effective marketing campaigns and create exceptional video content for it.

Budget
Hiring a video production team doesn’t have to be pricey. They can work within your budget while still ensuring that you will reach your video production goals. Just be sure to be transparent with how much you are willing to spend on your video production. You also have to be realistic and weigh your budget and your expectations. They can help you make a corporate video that matches what you need and is still within your budget.

Unique videos
With a video production company, you will eliminate having to do a trial and error to know what strategies will work and what will not. These people are experienced with working with different clients and marketing to different audience so they know what will work best for you. Plus, they are knowledgeable of the new trends in video marketing industry. Therefore, they can suggest to you an effective strategy that will allow you to make the most of the video and make it an efficient part of your marketing campaign. With them, you can even make a viral video that will work on various platforms.

Remember that the videos you will produce will reflect on your brand or your products, so it’s very important to treat the corporate video production with professionalism and attention to detail. Fortunately, Reelmedia Pte. Ltd. is here to help you make effective videos for your brand. Browse through our website to learn more about our services.


While corporate video is not as popular as other types of videos, it is still a great marketing strategy that can engage and entertain audiences. Some may think that it requires a lot of time and money to produce an effective corporate video. However, with the right tools, a modest budget, and an outstanding idea, your brand can produce an engaging and high-quality corporate video. It will help engage your target audience and solidify relationship between you and your existing customers.

Need help on how plan and execute your first ever corporate video? Here’s a compilation of efficient tips that will surely help you get started:

Identify your goals
Each corporate video serves a different purpose. Are you creating a video to introduce your brand? Will this video be used to attract more customers? Do you want this video to convince potential employees to be a part of your company? Once you have already defined its purpose, it will be easier to plan what your video’s content will be.

If you need more employees or clients, you can either include client or employee testimonials in your content showcase how awesome it is to work with your company. In case you will be introducing a new product or service, you can make a product overview or a “How To” video to show how you make your products to your audience. There’s also the option of making a short documentary about how your clients loved using your product or availing your services.

Plan the corporate video production
After you have conceptualized your content, the next step is to plan your corporate video production. Consider the people you will need to include in the video, the budget, the location and the team who will be responsible for executing the whole plan. You can either ask your whole team to help you plan and produce a video or hire a video marketing team to make the whole process hassle free. Keep in mind that making a video is a great way for your staff to bond as well so don’t try to do it alone. Even if you hire a video corporate video company, you still need to be involved in the whole process.

Produce an engaging story
There are tons of video content available online. For your corporate video not to be ignored by your audience, it needs to be engaging and entertaining. Make the most of the time, money, and effort you spent on the production by ensuring that your video will stand out. Plan the stories you have to tell your audience, especially the ones that will strongly connect with them.

If you’re having a hard time deciding, discuss it with your team and brainstorm about how you can turn the company’s story into an interesting video.

Don’t overlook the production value
While you can always make a video production on your own terms, it does not mean that you will not exert effort in production value. It doesn’t have to be perfect and look like a Coca-Cola ad, but it should still be impactful.

If you want to guarantee a production level that is decent and worth your audience’s time, you can always hire corporate video professionals. You can search online, ask friends for recommendations, or find suggestions in forum to find the best video production company in your area. One corporate video production company that’s highly recommended in Singapore is Reelmedia Pte Ltd. We have helped many brands in Singapore to reach their audience by helping them produce high quality videos.

Regardless if you are creating your very first or your nth video, working on a video production can be daunting.

While you don’t necessarily need to have a huge team composed of many people, the help, expertise, and guidance of a savvy video production company can surely come in handy.

However, even if you will be working with a video production team, you still need to be able to identify and effectively communicate the goals you would like to achieve so your video team can deliver the kind of results you are looking for.

Make the video production process a lot easier by keeping the following key insider tips in mind:

Pick your internal team members accordingly.

The video production process has a higher chance of succeeding if you have able and qualified people on your internal team.

Having the right people on the internal team coupled with an effective communication strategy can help ensure the video achieves all the objectives set.

However, picking the right people on the team won’t suffice.

You need to make sure each member has a clearly defined role so they can perform it accordingly.

In addition, having a comprehensive feedback strategy can also go a long way to help ensure the success of our video production efforts.

For starters, utilizing a collaborative platform is considered ideal in terms of getting feedback as it allows the whole team to see each member’s notes in one place.

Furthermore, the following important aspects should also be taken care of during the planning stage:

  • The time frame for collecting feedback must be decided on. 24 to 48 hours would be ideal so you don’t waste so much time and you can finish the production within the agreed time.
  • Are there particular stages that need approval from upper management? Settle this aspect first before proceeding.
  • Make sure the content achieves the goals and purposes the video wants to achieve.

Make sure you have thoroughly prepared your creative brief.

When it comes to video marketing, it is important that you are able to effectively articulate your concept in two minutes or less.

That being said, it is crucial that your brief must be both goal-oriented and precise.

Ideally, the best creative brief should include:

  • Your elevator pitch.
  • The need your product wants to fill or the problem it wants to resolve.
  • A detailed breakdown of the brand’s target demographic.
  • The tone and style you want for the video.
  • The business goals of your video (i.e. phone calls, purchases, social media shares, etc.).
  • An assessment of the competition and how they are marketing their brand.
  • A call-to-action to close the video.

Don’t shy away from giving constructive criticism.

Marketing is not a one-step process.

It needs to be tweaked and polished every now and then until the desired results are achieved.

With that in mind, you should not expect your video production team to get the perfect clip the when they submit the first version.

When reviewing the first draft, take note of the aspects you are unhappy about and give suggestions and recommendations on how it can be improved.

When reviewing the clip, check for the following fundamentals:

  • Is the visual style appropriate? Is it suitable for your brand? Be specific. Cover other important visual aspects like palette, style of animation, and lighting.
  • Do you like how the voiceover is done? If not, consider investing in a new talent.
  • Is the branding of the video in line with the brand’s identity (font, web address, logo, etc.)?
  • Is there a negative phrase or word that needs to be omitted? Are there neutral statements that can be changed to positive ones?
  • Does the video help your product stand out from the competition? In what ways?
  • Are there technical glitches that need to be resolved?

You have to trust the video production team you have chosen.

There’s no denying lack of trust in the people you have chosen can delay your project indefinitely.

Given that you have gone through great lengths picking the best team for the job, it is but wise to let them do what they are good at.

If you second guess the team you have chosen all the time, you might just as well produce the videos on your own.

Of course, if you lack the knowledge, insight, experience, and expertise, that would not be a good idea.

As a general rule of thumb, you need to put your trust in the team you have chosen if you want to get your money’s worth.

 

 

Without doubt, one of the most crucial elements of any startup’s launch is their marketing effort.

A well-thought of marketing plan that’s executed smoothly can lead to almost instantaneous success.

On the other hand, a poorly thought out and poorly executed marketing plan can result to small market traction and of course, less sales.

Every opportunity a startup has to describe their product or service is also a chance for them to capture a new customer or lead.

If you are a startup, one of the easiest (and most effective) ways for you to get ahead would be to create an explainer video and incorporate it in your site’s homepage.

Not convinced?

We’ve listed down powerful reasons why you should:

Explainer videos can help effectively introduce your product/service.

As a startup, it is likely that you already have a great plan in place, an awesome team working for you, and a good location to boot.

However, a core part of your strategy should be making sure you are able to introduce your brand in a powerful and memorable way.

Fortunately, an explainer video can help you easily accomplish this feat.

It can also help generate more business by efficiently explaining to potential customers what your service or product is all about.

Your brand has one opportunity to create an exceptional and lasting first impression so make sure your explainer video will not only capture their interest but also effectively keep it.

Explainer videos can help showcase what makes your brand stand out.

The Internet has given businesses a chance to expand their connections beyond their current location.

Undoubtedly, many consumers still make purchasing decisions based on loyalty and emotions.

That being said, you need to appeal to them first and gain their trust and loyalty if you want to succeed.

The good thing is explainer videos can help accomplishing those objectives relatively easy for your brand.

Case in point: an explainer video can help you showcase your brand’s personality and the qualities that make you unique from all the others.

Additionally, it can also be used to highlight the personality you would like to be associated with your brand.

To help warrant your video is interesting enough to get attention, you can use animation, music, interesting characters, etc. to show people why you are their best option.

Explainer videos can help you convey a simple yet powerful message.

Prior to launching, it would be safe to assume you have spent a tremendous amount of time working on your brand.

Undoubtedly, you are already an expert when it comes to the products benefits, features, and all its ins and outs.

However, at times, this knowledge can be counterproductive.

Why?

It can sometimes make it challenging for you to come up with the best “What’s in it for you?” statement.

Thankfully, explainer videos can help refine your pitch so you can come up with a succinct yet effective and compelling way of getting your message across.

Since time is limited, you will need to highlight those core features and benefits that make your brand exceptional.

If you team up with a competent video production company, they can help you refine your message down to its most relevant elements.

The end product is a video that delivers a message that is clear and actionable.

Explainer videos can help promote awareness and improve SEO.

Sites significantly increase their organic search traffic by incorporating a video thumbnail in search rankings.

An explainer video will not only help improve your organic search traffic, it can also expose your brand to a wider audience base.

As if not enough, videos have 53 times more potential to show up on the first page results compared to text pages alone.

That being said, using videos as one of the primary elements in your online marketing strategy can surely help you get the most benefit from your SEO efforts.

Explainer videos can help consumers remember your brand.

Let’s lay out a few key statistics here:

  • 20 percent of people remember what they hear
  • 30 percent will remember what they see
  • A whopping 70 percent will remember what they hear and see

That staggering figure is testament enough of the incredible power of videos.

In a nutshell, videos can help people remember your brand even after they have left your site.

In addition, only video makes it possible for brands to deliver a short and simple message that appeals to the emotion using motion, scene setting, imagery, music, etc.

Why is this important?

As mentioned above, many people make purchase decisions based on emotions and videos make it easy to create both a memorable and emotional tie to consumers.

Conclusion

The power of explainer videos cannot be overstated.

Some studies indicated that at least 85 percent of people are more likely to buy a product after they watch a killer explainer video.

Since explainer videos showcases a product’s most important features and benefits, it can provide customers both current and potential a better understanding of the product and the ways they can benefit from it.

It can also highlight how the product can fill a distinctive need or solve a particular problem.

 

 

 


The conventional types of advertising such as using newspapers, posters, and flyers, are starting to become obsolete. Online marketing like content marketing and video marketing have already taken over. Today, more and more businesses are starting to follow this new trend as it reaches more audience and is practically cheaper. Be it a small or a huge enterprise, online marketing has become an important part of any business. It helps companies interact their target audience and build awareness of the brand, products or services. Through social media sites, people can spend as many hours as they want to watch videos online and it would be a missed opportunity for your business to ignore this huge market. So if you need more convincing as to why video marketing in Singapore is important, check out some of the reasons below.

Better chances of reaching your target audeince
Did you know that a total of 72 hours of video are actively being posted on the YouTube site in one minute? So by the time you have finished reading this paragraph more and more videos are up for view consumption. As mentioned above, social media users spend millions of hours watching video content in just one day. Moreover, since people pay attention to videos, video marketing generate more leads and better conversion as compared to any other forms of marketing. These should be more than enough reasons to convince you to join in and start your own video marketing strategy.

Better search engine rank
Google owns YouTube, and together they are two of the biggest search engines of our generation. This means that with a video you will have better chances of ranking in any of these search engine sites. So start making a YouTube page to market your business and to reach your target audience.

Don’t get behind the competition
Since video marketing is so popular you competitors may already have a great video marketing idea up on their sleeves or may be they have are already planning to join the bandwagon for better ROI. So be proactive and have an edge over your competitors. Think of a unique and catchy way you can connect with your audience through video marketing and start working on it.

Improve brand awareness
When making a marketing plan, most businesses’ goals are to have a better business visibility as well as brand awareness. And with videos, you have a great way to achieve these goals. People prefer watching videos than reading texts so you have better chances that clients will pay your site a visit and eventually purchase your product after watching your company’s video. If you’ve aced your marketing plan and have produced an interesting video, there is a great possibility that your video will go viral and have more views online that you have expected.

Improve chances of delighting your audience
Every opportunity you can interact with your audience is good for your business entity. If your video is so effective that it has sparked conversations between potential clients online then your team deserves a pat on the back. This is an indication that you are on doing the right thing as long as the connection between the clients and your company is positive.

Do you need more details about video marketing can help you? Contact Reelmedia Pte. Ltd. for any video production questions you may have. Their friendly staff will be more than happy to assist you.


For starters, companies use corporate videos for business to business (B2B) purposes, for product promotions, training, and advertising. It has recently become a great marketing strategy, helping companies to easily reach their target audience. So how can one create an effective corporate video that your audience would love to watch or even share? How can you maintain the level of professionalism while entertaining your audience? For more details, check out these tips on creating more cost-efficient corporate videos.

Understand the process
If this is your first time to make a video, make sure you have an idea how it works. Spend some time to do some research about the process from the pre-production up to the post-production practices. You or someone from the team can manage the production once the camera starts rolling to ensure everything goes as planned. Assign someone who is trained and experienced in this kind of project is important because you will need a lot of good talents to ensure the success of this video production. Doing so, you can be confident that your money and time is going to the efforts into producing a good quality video.

Make it short and simple
It is not a secret that viewers have a short attention span. That’s why the challenge in creating corporate videos is not just to catch the attention of its audience but to hold it. Keep your audience engaged into watching your video until you have already delivered your message to them. Ideally, videos only have 8 seconds to grab attention before people decide to scroll down on their news feed or move on to another website. We all know that is not a lot of time, especially if you are just introducing your brand to the public. Therefore, you need to a good punch right and deliver an effective message right in the beginning of your video.

Be creative
Try something innovative and unique like animation or explainer videos to create your corporate video. Unlike the common testimonials or live videos, animation is still considered as a newly explored tool in the corporate work. By the end of the video, your target audience should wither want to know more about you or do business with your company. Your video has to be effective to the point that your clients would be back to your page for more.

Have great visuals
All the visuals you will be using in the video should complement the value of the information you are trying to convey. To gather ideas, you may look for inspiration from your favorite music videos, films, or advertisements. Or perhaps watch the not so good videos and see how you can solve the problem of improving it, and then apply it to your video production.

Cheaper can be better
Got limited budget for your upcoming video shoot? Good thing cheaper videos can still be better. Just be creative and resourceful so that you can pull through even if you only have limited budget. Ask for help from your staff members and you might be surprised to see how passionate they are when it comes to creating videos or sharing unique ideas. You may also ask for recommendations for affordable corporate video production team who can still be creative while working within your means.

Do you need any help with creating an effective video production? Don’t think twice and get in touch with one of Reelmedia Pte. Ltd’s knowledgeable staff members. You may also check out their website for more details about their video production services.


As technology continues to evolve for the better, marketing techniques from different industries are no exception.
In this digital era, video productions are already considered highly effective marketing tools not just by start-up businesses but by large-scale companies as well.
How do you come up with compelling and engaging videos? Below are six effective tips you should keep in mind:

1. Come up with a well-thought-out plan.
The world of filmmaking may seem too complicated and overwhelming. But most business owners know how significant it can be to their business. They also know that if they want to come up with the best video, they first have to come up with a robust plan.
However, don’t get too eager to create a video right away.
Make sure you have an objective/goal in mind. You also need to take into consideration the people that will be involved in producing the video. Furthermore, think of other key factors such as budget, timeline, and resources.
Your plan will serve as your guide so make sure you have all the bases covered. However, keep in mind that you can’t do all this on your own. Video productions can be complex therefore it is always best done by a team of experts.

2. Think of a purpose and create a story that focuses on it.
Corporate videos are made for specific purposes. With that in mind, create a story that will pique people’s interest.
But before that, you need to determine what type of message you’d like to convey to your target audience.
For you to be able to effectively communicate your message, try asking yourself the following questions:
• Do you need to raise brand awareness?
• Do you have a promo/offer that you’d want everybody to know about?
• Are you promoting a particular product or service?
• Are you aiming to attract new customers?
• What can your company do or offer to people?
• How can you let customers know about the quality of your products and services?
The answers to these questions can definitely help you develop good concepts for your video.

3. Make your video marketing interesting.
Corporate video production can be an excellent tool to showcase your business.
Depending on the message that you want to get across, you can come up with something that your audience can connect to emotionally. Or if you want it to be light, you can opt for ones that are funny.
Whatever the case may be, videos will require time, attention, and money. That being said, make sure you come up with something that’s effective, entertaining, and relatable so it will be worth all the investment.

4. Keep your video short yet concise.
Advertising videos are oftentimes short. In most cases, they last no more than 30 seconds.
To make things easier, shoot in multiple clips and then later combine them altogether.
Keep in mind that you might have to shoot plenty of short clips to produce the quality you want to achieve.

5. Make quality a priority.
Your video doesn’t need to have a Hollywood-level quality. However, it also must not look like it’s been recorded using just a camera phone.
Considering the impact corporate videos can make, it would be best to leave this aspect to the able hands of professionals.
Fortunately, you can easily search online for competent video producers. While you are at it, check the reviews as well so you would know what to expect. You can also ask your friends or colleagues for recommendations.
There are also video production companies that will do all the work for you. All you have to do is tell them the concept you want and other things that you need to get done.

6. Share your video with the world.
Aim to have your videos seen by as many people as possible.
To do this, you have to launch it effectively. For starters, you can promote your videos through your social media accounts like Facebook, Twitter, and Google Plus.

Also, consider giving your video some much needed exposure through your YouTube channel. It’s not just the most popular video hosting site but it also comes next to Google as the most well-known search engine.
Another way to effectively share your corporate video is through your company blog and email list. But make sure not to spam everyone on your list, otherwise they might end up unsubscribing. An occasional update will do the trick.
No doubt about it, incorporating videos in your marketing strategy is an effective means to increase traffic and enhance the conversion rate of your business.

With a professional video, you can instantly revitalize your business branding and improve your company profile. Whether you plan to have a 30-second advertisement or an entire hour introducing a corporate project, having a creative video production is always a great way to deliver your story. But how can you transmit your message through videos? Find out the guidelines to creating a video that will win you your target audience by reading the next paragraphs below:

1. Know your audience and what they want
One of the main goals you have in marketing is to communicate to your specific audience. We all know that your ads will not necessarily appeal to all types of audience so you need to know their persona and be as specific as possible. Make sure that your message is clear and tailored to the concerns of your viewers.

2. Tell a great and relatable story
Treat your script as a blueprint of your video production. Keep in mind that all things great start on paper first, whether be it a video, a building, or a movie. The story inside the script should describe every visual as well as audio element, similar to architect’s plans in a building’s blueprint. Spend as much time as you need to produce an efficient script before spending your budget in producing a video. Another factor to consider is the length of your video. Marketing videos are ideally shorter so if possible, try to keep it less than 2 to 3 minutes. Make it clear and concise so you can easily grab the attention of a potential viewer. Consider it as a summary about everything that is great about your company or service. Every second of your video should be worth your audience’s time so save all the lengthy and detailed information on your web page.

3. Make sure it is engaging
Videos are an effective marketing strategy since it can easily inform and persuade as compared to other marketing tactics. It offers visceral experience to the viewers because it is engaging orally and visually. Instead of simply explaining why your services or products are beneficial, you can use the video to show people why they should invest into your services.

4. Focus on your audience not your branding
Viewers are watching your video for no other reason but to solve their personal problems. It is not to learn about your company’s history or how many successful advertisements you have produced but to know how your company can be of service to them. Solve their specific problems by giving them a video they can relate to.

5. Share your beliefs
Your audience has a lot of options trying to woo them daily. So why should they choose you amongst this wide selection of options? Once you catch your audience’s attention, give up a bit more about yourself to engage them.

6. Plan how to distribute the video
Plan how you should distribute the video before producing it. You can upload it to your or your client’s website, YouTube page, Facebook page, Vimeo and other social media accounts. The video can be played at trade shows or used in one-on-one meetings. You may also have a link to the video in press releases, newsletters, and articles. By having a widely distributed video, you can make it easier for you and your client to reach you target audience.

Make sure you keep your videos engaging, easy to watch, and simple. If you need help with creating effective video production, be sure to get in touch with Reelmedia Pte. Ltd.

5 Reasons Why You Need a Corporate Video Production Strategy

If you are planning a business video production strategy, you have to ensure that all of your bases are solid. Remember that writing good content on a blog is not that effective anymore. You have to go above and beyond when it comes to content writing for it to be effective. One good way to effectively deliver your message is via video content production. Here are some important reasons why you need to integrate amazing corporate video production into your online marketing campaign.

1. People like to consume information differently

Nowadays, there are different types of learners that will view your content. Your basic goal is to inform these learners regarding your product or services in the most effective way, such as presenting it through a video. Your video must contain important information, such as why they need your services, when they will need your training, how they can use your products, or where they can best apply your solutions in their problems. No matter what kind of service or product you’re selling, the basic goal boils down to educating a targeted audience.

Information on blogs only caters the read-write learners. By creating corporate video content, you will also reach the visual and auditory learners. If your videos include easy instructions that people can follow, you can even tap into the kinesthetic learners who like a more hands-on approach.

Through incorporating corporate video production into your website’s content, you will eventually attract potential content consumers who will love video. You can even transcribe your video in text beneath the video of the blog post to communicate to a bigger number of potential clients. Read-write learners will also appreciate this as they will have something to use and help with the search engine optimization of the page accompanying the video. Another option is to scrape the audio portion of your video and then turn that into a downloadable podcast for auditory-only learners.

2. Video production is more effective than display advertising

BrightRoll currently surveyed 150 top advertising executives on their opinion about the effectiveness of video production.  And in the result, 91% of them think that online video is equally or even more effective than any display advertising. Moreover, 75% of the advertisers agree using videos is far more effective than TV, and 68% believe it’s much efficient than social media. This means that by just having video advertisement, you can compete with any TV or print advertisements. Moreover, you can be confident that it will be effective if conducted and disseminated properly.

3. Your video will be appreciated by Google

Since Google acquired YouTube in 2006, it only goes to show that Google loves video. Nowadays, Google not only incorporates more than just links into their search results but they incorporate video results as well. Businesses only have to ensure that the link to their website is available on the video itself or beneath the video in the description to increase their ranking.

In a study conducted by Search Engine Results Pages (SERPs), video receives more attention than any other listings. It is not a secret that Google places great importance on content that engages and educates users to stay on a website, which only shows that video advertisements can help your webpage to rank higher in search.

4. Video sharing is easy

With the availability of Youtube and Vimeo, video sharing is no longer a problem. These companies make it convenient to share video just by using a link or an embed code. Whether your target is for your video link to reach blog sites, Facebook pages, or other social media sites, you will find it easy to reach your goal. You only need to make a little promotion and wait for others to start promoting the video for you. To make things even more convenient, you can start sharing your video using your personal social media accounts, such as Facebook, Google+, or your own blog.

If you need more information about corporate video production can help in your business’ growth, waste no time and contact us today

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1. WHY VIDEO MARKETING – VIDEO BLOGS & SEO?

A video blog is a great example of video marketing and can help you improve your websites SEO rankings and at the same time help to personalise your company making a real connection with a prospective client. By regularly updating your video blog you can indicate to Google that your site is worth keeping near the top of it’s rankings; as the search algorithms use the frequency with which a site is updated to help qualify it’s SERPs. Make sure the videos you upload are shot in HD, have a carefully written script and are embedded in your site using Youtube. This allows Google to use the transcript of your video to help move you up to the first page results for your chosen keywords. This then all has to be balanced out so you get the best ROI possible. Strategy is the key here. Your video will have to elicit some emotional response from the viewer and at the same time contain your keywords and a good reason for your viewer to actually click on your video. Video Marketing that is irrelevant to your clients will not provide the ROI you are looking for.

2. EVERYBODY’S DOING IT:

By mapping out a number of videos in advance you can target a list of keywords that suit your SEO needs. Once you have done this you can plan the content of your videos by thinking about the questions your prospective clients might ask. The new Hummingbird update to the Google search algorithms is designed to take into account the greater number of searches being made by voice search. These queries are usually longer than typed search queries and as a result the Hummingbird update looks for context. If you have a well thought out SEO strategy for you video blog you can take advantage of this new type of search by answering the questions your prospects might ask. For example, if you run a hotel in Dublin you might have someone in the States speaking to the their phone and asking for ‘a hotel in Dublin with Irish dancing’. A video script starting along the lines of ‘X hotel in Dublin is one of the best places to see some traditional Irish dancing while you eat’ would allow Google to associate your site, with it’s embedded video, with live Irish dancing. There are hundreds of Google searches for ‘Irish Dancing’ in the States everyday.

3. WHAT TO DO?

It is important to make the most of the benefits available from video SEO on your video blog.

Key concepts/techniques to remember include:

Social sharing: if you video is fun, interesting and worth a watch it will get shared. Mobile video has exploded and people use their commute time to amuse themselves with funny videos. If your corporate video is funny (in the right way) it will get more views and shares on Facebook and other social media sites.

Link building: by using these shares you can get some great organic link building benefits.

Youtube comments: Did you know 90% of all internet traffic is video? People love online video. In preparing to write this article I noticed that a lot of Irish hotels that have videos of their business on Youtube have past guests from all over the world commenting about how great a time they had in the hotel. This is the best sort of endorsement a company could hope for, as it is unsolicited.

Geotagging: Did you know that if your corporate video has a graphic with your companies name and address at the end, and it is uploaded to Youtube, then Google’s search algorithms will read this text and use it to help Geotag your video? If the video is embedded on your homepage this will help Geotag your website. You can further help here by going to the advanced settings of the video manager on your Youtube account and adding in your business address. This will help Google to push people searching for your product, in your catchment area, towards your site.

By using these strategies you can easily ensure that Google and the other search engines give your site the credibility it deserves.

 

Hopefully this can help you get a better understanding on the benefits of using video marketing to upscale your business.

If you are interested in having a collaboration with a professional video marketing company, please do not hesitate to contact us!