The onset of the COVID-19 pandemic has caused governments to curtail business activities while cautioning citizens to stay at home as much as possible. As businesses scramble to adapt to the new normal, they are also forced to adjust their marketing plans to cater to a vastly different customer behaviour.
While many people find the current economic climate uncertain, many chose to continue their marketing efforts or they might find themselves struggling a few months later or when everything stabilises. Fortunately, even if your business has to make do with a leaner marketing budget, they can always rely on video marketing to deliver the kind of results they are looking for.
How to Make Video Marketing Work for You
If you are like most businesses, you’re probably wondering if you’ll have the funds to invest in video marketing at this point in time. If anything, the answer is a resounding yes. You have to remember that the business environment has changed dramatically and some marketing channels are no longer an option, at least for the time being.
Case in point: many businesses allocate as much as 30 to 40 percent of their marketing budgets attending conventions and trade shows. Since extensive travelling and mass gathering are restricted at the moment, it would make perfect sense to redistribute your marketing funds to other marketing channels. This is where video marketing comes in.
Missing trade shows does not mean you should also miss out on the opportunity to connect with old and new customers. In lieu of trade shows, consider hosting an online version of the event. Start by creating and sharing powerful keynote speeches as videos. If this is something you’ll need help with, consider investing in the services of trusted video production companies as money well spent.
Stay in touch with customers
Since most people are staying at home, they most likely won’t find your silence golden. That being said, it would be wise to find ways to remind customers that your brand exists. If you’re like most businesses, it is also likely that you’re experiencing issues with suppliers and distribution channels. In line with this, it would be a great idea to create a video explaining why you can’t provide the same level of service they expect from you.
Other things you might want to share with your customers include:
How important the safety of both employees and customers are to you and how hard you’re working to ensure it stays a priority
Any changes that might impact any scheduled events or planned operations your brand has scheduled
Details of a flexible cancellation or refund policy to ensure the continued convenience of your customers
Keep prospects and customers engaged
With most people currently in the lookout for worthwhile video content to consume online, brands have responded by getting quite creative with their videos. For instance, gyms and fitness centers have been creating and sharing at-home workout videos while restaurants have been sharing cooking ideas online.
Lego responded by increasing the number of educational videos they’re sharing online in the effort to help millions of parents who are dealing with the challenges of home schooling. To make your videos engaging and powerful, selling your products or services does not always have to be the primary goal. You can also use your videos to connect with your target audience better and let them know you have their utmost good in mind.
Decades prior, many businesses once considered video marketing a luxury only the titans in the industry can afford. Thankfully, that is no longer the case nowadays. If anything, video marketing has become quite accessible, and yes, even affordable. In fact, a HubSpot survey revealed at least 92 percent of marketers consider videos as an integral part of their marketing strategy.
Eventually, the world will be able to transcend this global crisis. When that time comes, you’ll most likely get a chance to do trade shows and conferences again. By then, it won’t be wise to consider placing your video marketing efforts on the back burner. If anything, video marketing is the only platform that will continue to produce the consistent results you are looking for many years to come. Now that’s one marketing channel truly worth investing in!
Videos are ruling the digital marketing world today. It is not a surprise to see businesses and even individuals using videos to promote their products and services. According to a study conducted by Cisco in 2016, videos accounted for approximately 70% of the Internet traffic. It is also forecasted to rise up to 82% by 2021.
Videos offer a wide variety of content types so marketers need to be very careful with how they identify their audience’s needs. This is important so they’ll be able to effectively identify the right video format to use.
But how can one determine which type of corporate videos will be effective? A good strategy is to concentrate on the buyer’s journey. What does this mean for you? Well, this simply means that you use a specific video that caters to the different stages of the buying process and the user’s informational needs.
Want to know more? Then read on.
What is Buyer’s Journey and Why Is It Important?
This is the entire process that a customer goes through from the moment they become aware of their problem or need until the time they decide to purchase a product or service.
So how does this work? In a nutshell, this is how it works:
The Awareness Stage: The target audience will realize that he/she has a potential problem, which needs to be solved.
The Consideration Stage: This is when your target audience starts to do their research on a solution to their problem, then evaluates their options before coming up with a solution.
The Decision Stage: This is the part where the target audience decides from which company or brand theywill purchase a product or service that will solve their problem.
So, what is it for marketers and businesses? It is very crucial to identify the target audience’s needs in order to provide their target with the right content to make a greater impact and be able to lead them through the sales funnel.
The best strategic option is through corporate videos and content to nurture the target audience with the information they need to grab their attention. If this strategic plan is used wisely, it will boost a company’s sales as they can increase the conversion rates by an estimated 80%.
Let’s analyse further the types of corporate videos that will work better in each stage of the buyer’s journey to help boost engagement through the process.
This stage is the starting point of the sales journey. This will be an opportunity to answer their questions and be able to guide them while you position your brand as a reference in the subject.
Remember, you only have one chance to grab your audience’s attention and get them to engage to continue with your brand. Ensure that your content is on the right track and of high quality.
Ideal Video Formats
These are videos designed to educate your audience about certain subjects and at the same time bring brand awareness and help position your company or brand as an expert.
Short videos that are created to attract people into the sales funnel using a fun and engaging storytelling technique. These are extremely effective in gaining visibility with paid ads, be able to increase brand awareness, and drive traffic to the website.
Social Media Videos
These are videos that are made by considering each network’s practices and values to help optimise the content to the social media platform that you wish to advertise on. With social media, you will have more active users and high engagement rates.
This is the part where you need to educate your target audience about the solutions to their specific needs. This is to help the audience in their research by showing them the optimal solution to their problems.
Ideal Video Formats
This should explain products or services in a short and friendly way. This should start with a certain pain point and then explain how that product or service can solve it. This is usually found on the website’s home pages and landing pages because this is an easy hook to catch your target audience’s attention.
This is where you can explain an idea in a few seconds, deliver the most fitting information for their stage on their journey. You can use YouTube’s ad campaigns, Facebook, Twitter, and other social networks due to its structure and shortness. Keep it lower than 2 minutes.
This is a web-based video presentation. The main goal for this is to educate and bring awareness to the audience in a thorough manner and in a friendly and human way. This is usually led by an influencer or expert in a specific subject matter.
These are videos that offer the target audience helpful guidance in a fun and entertaining way. Goal is still to educate potential clients on certain areas whether it is a service or product.
Now that the target audience are aware of their problem and found a satisfying solution, so this is the stage that decide.The decision stage is where you build trust with your brand so they will decide to purchase from you.
Ideal Video Formats
Most buyers decide on purchasing a product if they see, read, or hear a testimonial from an existing customer or client. The best video to get your potential customer to decide is via client testimonial because these are very powerful.
This is to provide relevant information about common inquiries on the product or service to clear up any doubts your potential buyer may have. These are great for lead nurturing. This is another way to build brand trust to your target audience.
Company Story Videos
These are the “About Us” to present the brand, the mission and vision that your brand stands for. This is to humanise a company and make it more personal.
Show the best features of a product or service. Make sure it is entertaining but brief. This also allows the company to build trust about your company’s product or service.
Overall, it is crucial to understand all the steps that a buyer goes through before purchasing a product or service so that you can provide the right video content to create a bigger impact. But do not forget to provide high quality corporate videos not just a very good video content.
If you are a business owner, your goal may be for your brand to stand out from your competitors. Whether you’re new in the industry, selling a product or offering a service,getting ahead of the pact can be a challenge for you.
So how do you compete with other brands who have the same goals as you? How are you going to convince your audience that your content is more relevant and more worthy of their time? One of best marketing tools you can use that’s available at your disposal corporate videos.
Need more convincing? Here are 5 reasons corporate videos can be a powerful tool in your video marketing efforts:
Your target audience doesn’t know you
In digital marketing, it is important that your audience is fully aware of what your brand has to offer. If not, it will be hard to sell to them your product or service. Despite deliberately spelling it out in your product’s packaging or on your site, it is no guarantee that your audience will remember.
Some may still confuse your brand with that of others. If such is the case, you’d need something that can set you apart from the rest. Fortunately, this is where video marketing can come in handy. With explainer or corporate videos, you can easily and clearly convey what your product or service really is.
In addition, you can also use corporate or explainer videos to demonstrate how the product is used and how they can benefit from what you have to offer, among others.
Low customer traffic
Are you getting low traffic on your website? Do you wish to have more followers or likes on social media? Achieve those objectives by creating a solid video marketing strategy for your business.
According to statistics, a marketing video can greatly increase online visibility of websites and can drive more engagement for the brand on social media. It can also beused to emotionally connect to your target audience and convince them to visit your website or follow your social media profile.
Your website is not ranking well online
User experience is important when it comes to search engine ranking. Therefore, you want to focus on it when working on your website. Give your audience a reason to visityour page often by embedding videos on your homepage.
Get their attention quickly by showing them an animation or explainer video with content that will let them easily grasp how your they can benefit from what you have to offer. This will help them connect with your brand more effectively and help them become more loyal.
Promoting a new product
It’s no secret that using social media channels is a great way to promote product engagement. Social media users love watching videos. In fact, studies show that about 92 percent of mobile video viewers will likely share videos with their online followers or friends.
When this happens, your video engagement rate multiplies significantly. Moreover, explainer videos get the highest reach on social media sites such as Facebook or Instagram and they engage a huge percentage of audience reached.
If your staff members are already swamped with tasks or do not have the skills to finish your corporate videos, turn to Reelmedia Singapore. We have years of experience producing high quality videos and helping businesses reach their digital marketing goals.
Gone are the days when the process of reaching an audience is easy. If you want to increase sales or boost profit, you need to create demand. Unfortunately, viewers and audiences nowadays are no longer easily persuaded.
While modern technology has made innovative graphic effects easily achievable, it has also created a generation of mobile phone-carrying, multi-tasking, and internet-surfing types of consumers.
These consumers are presented with tons of attention-getting strategies everyday. This made getting the customer’s attention even more challenging especially when there are a thousand other brands trying to do the same thing. One solution that made these challenges easier to solve is corporate video production.
Corporate videos have many uses and there are many areas in your marketing department which can directly benefit from these videos. For starters, corporate videos can be used to educate people about the company’s processes, celebrate a company milestone, create training material, document staff activity, and many others.
Without doubt, video marketing is a great addition to your promotion toolbox. If you still have doubts if corporate videos are worth investing in, the answer is a resounding yes. Not only will it allow you to have a competitive edge, it can also increase customer engagement as videos are highly versatile and cost-effective.
If you are still unsure if corporate video production should be a part of your digital marketing arsenal, the following benefits you’ll enjoy should help change your mind:
Increase Business Sales and Profit
Among the many reasons why brands these days are using video marketing is because it can bring in huge amounts of money. Based on a research, by adding a video on a landing page, you can increase its conversion rate by up to 80 percent. Plus, 74 percent of those who are watching an explainer video of a product are eventually end up purchasing it.
These statistics clearly show that videos have a large impact on how your audience perceives your brand and product. This gives brands all the more reason to start making a product video and keep up with their competitors.
It Can Help Build Trust
Trust is a good foundation for any brand to increase conversions and sales. The idea of content marketing is about creating long-term relationships between you and your target audience. More than anything however, corporate videos can do something quite crucial and that’s build trust.
As soon as you have built and established trust, everything else should come easy. If trust is there, consumers can be easily persuaded to try any of the products or services you are offering. If they like it, they might even convince their circle to also give what you have to offer a try.
It Can Improve Your Ranking
Through the use of videos, you can boost the time that visitors will spend on your site. This will result to longer brand exposure which will then help build trust between you and your audience.
The best part of it is that it signals search engines like Google or Bing that your site has good content to offer. Research shows that you are 53 times even more likely to show up on Google’s first page if a video is embedded on your website. And since Google owns YouTube, it can also help boost your online ranking significantly.
If you need help with video production, we can help! We’ve been delivery high quality video solutions for many years now. Get in touch with us to know more!
As a business owner, one of your goals may be that you want your brand to stand out. However, the problem is that your brand is not alone in this goal. Whether you are selling a product or a service, you are facing the same challenge.
Are you getting low traffic on your website? Do you wish to have more followers or likes on social media? Maybe you want to consider creating a video marketing strategy for your business.
According to statistics a marketing video will greatly increase online visibility of websites and can drive more action on social media. You can use it emotionally connect to your viewers and convince them to visit your website or follow your social media profile.
Customers don’t understand what you offer
Even if you already have customers, if they’re not fully aware of what your brand is about or what it offers, then it will be hard to sell your brand, products, or services. Even though you have deliberately spelled it out all there in your product’s packaging or site, some may still be confused of your branding.
This is a perfect opportunity to use video marketing to your advantage. Explainer or corporate videos can serve as a platform for your product pitches. You can show tutorials, illustrate product demonstrations, and educate your customers on the product before they buy.
You need to expand your reach
You can use animation video to portray your brand persona since it can easily incorporate, logo, and other marketing concepts you’ve already been using before. The animation can even have a voiceover actor that fits your audience type so you can make it more relatable. With a good quality animation video, you can build trust and portray your business as a reliable one.
Website is not ranking well online
Remember that user experience is important in search engine ranking so give your audience a reason to browse your page. Get their attention immediately by showing them an explainer video with details that will let them easily grasp what your product or service is all about.
You want something new to offer to your followers
We all know by now that social media channels are great and effective avenues to engage audience with videos, be it an animation or documentary. There are also studies that show that about 92% of mobile video viewers are likely to share videos with their followers or friends.
This multiplies video engagement rate. Additionally, explainer videos get the highest reach on social media sites like Facebook and they engage a huge percentage of audience reached.
If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. We have years of experience in producing quality videos and we can help you reach your digital marketing goals.
Business exposure allows a business to get more customers. For your brand to get more conversion, corporate videos can be a very powerful tool. If you already have a website, getting traffic to your site is often challenging.
When social media networks were first introduced, many brands took the opportunity to open accounts because they know they can use it to expand their reach. Through social media, video clips can be used to attract the attention of potential buyers.
And then you can send them directly to the websites for them to find out more about your products or services. You can use explainer videos or animation videos to convey a message, introduce a product, present a new service and more.
Moreover, corporate video production can provide webcasts, which you can be used to keep customers on your website longer. The moment a visitor makes their way to your website, it takes less than 5 seconds to decide whether they want to stay.
During this 5-minute window, you can use the video to target 2 sensory stimuli and encourage your audience to stay–vision and audition. Attending to both can already give your company a competitive advantage.
Building Trust with Customers
These corporate videos can be used not only on your website but on a wide range of social networks. Another way you can use it is by recording videos of your current and previous satisfied clients.
These days, reviews and testimonials are becoming more and more popular. They are also effective in building trust. Potential customers find a real person telling then how effective your productive or service is as more relatable and reliable.
Help in Employee Training
Companies can benefit from video production far more than just helping them get a massive increase in their customer base. Corporate videos can also serve as training videos that can be used during company trainings.
Through a combination of audiovisual training, it will be easier for your staff to understand what your brand is all about. It will also help them become more efficient at work and can also help them become more effective at answering your customers’ needs.
Rank Better Online
Through videos, you can increase the time visitors spend on your site. The longer they stay on your site, the easier it will be for your brand to build trust and engagement with them. The best part is the longer visitors stay on your site, it signals search engines such as Google that your site offers good content. All the better for your SEO efforts, for sure!
Research shows that you’re 53 times more likely to show up on Google’s first page if a video is embedded on your website. And since Google owns YouTube, it can also bring a significant increase in your search engine rank.
People Love Watching Videos
When you scroll through your newsfeed, you’ll find tons of videos, whether it be about cute cats sleeping or brands selling kitchenwares. It’s no surprise that people spend a lot of time watching videos on a daily basis.
According to Hyperfine Media, 1/3 of online activity now is spent on watching videos. Social media users like videos so much because they are fun to watch and are easier to consume.
If you’d like to produce powerful and compelling videos, you’ve come to the right place. We at Reelmedia can help you create corporate videos that will not only increase engagement but conversions as well.
Everyday there are tons of videos being uploaded online. If your target audience doesn't find your video valuable, then they will most likely look for a better alternative. What's worse is that your video will get lost in the noise of the internet.
To succeed in video marketing, you need to produce a video with a valuable content. It should have a relevant and helpful information, production quality, and unique presentation that’s worth every minute of your viewers. The more time you add in your video, the more challenging it will be to convince your viewers to sit through it.
So how do you win in this competitive industry? How can you produce a remarkable content? How will you make sure that your audience will watch your video? Here are some helpful tips to help you get started:
Invest in your video
Invest not just in budget but in time and effort as well. Although there are many tools and various materials available that can make your task a lot easier, this should not be a reason for you to take the easy route. Do your research and know what will catch the attention of your target audience. Survey them if necessary to ensure that your viewers will see your content as interesting.
Plan everything out
Good planning gets you a step closer to the end result that you wish to see. Before everything else, research your audience and industry, create a storyboard, and write an effective script. This way, it will be a lot easier to check whether you are on the right direction as you move from one step to another in your video production.
Don’t do it on your own
Have a team of staff to help you out with this project. Survey your employees or colleagues and find people who are interested or have the passion in video production or video editing. People who are into these kinds of projects will have fun helping out and will not even see it as an additional task.
Have high standards
Time and budget constraints are no excuse to present your audience with a second rate content. Always have a high standard when choosing your materials and actors. Remember that these actors will be the face of your brand so they have to do justice to their role.
Choose an appropriate location
The audience will know if your video was shot in a makeshift studio. They pay close attention to detail to see if video producers are worth their time and money. Therefore, it will be best to shoot the location in a place that is appropriate to your script.
If your staff members are already swamped with tasks or do not have the skills to finish the task, there are always corporate video production companies who will be willing to help you.
One of the best companies in Singapore you can trust is Reelmedia Ptd Lte. We have years of experience in producing quality videos that can help you reach your digital marketing goals.
Many businesses are starting to realize just how important video production is when it comes to winning in the corporate world. Through corporate video production, you can tell your story to your audience, reach more people, and even nurture existing clients.
However, producing corporate videos is more than just shooting a few scenes and letting the social media do its trick. You also want to ensure that your videos are valuable and of the highest quality to achieve whatever your marketing goals are.
If this is your first time to create a video and you want to make sure it will be a success, you want to hire a company that has the expertise needed to produce effective corporate videos. Here are ways these corporate videos can positively impact your business audience:
You Will Be Able to Reach Visual Learners
Today’s consumer audience has a very short attention span and is no longer comprised of just auditory learners. According to recent statistics, consumers remember about 10% of what is heard and 20% of what is seen, and most importantly they remember 50% of what they have heard and seen. This makes videos highly engaging and highly effective in ensuring that you are able to capture your audience’s attention.
Better Presentation of the Product, Service, or Brand
Image can add life to images and can greatly enhance communication. Since corporatevideos can be about your brand, products, or services, it can give help establish an emotional bonding with the audience and can even help in building and nurturing the ir trust.
With a lot of information being presented to viewers, it could leave your audience in a confused state. By giving them corporate videos related to their searches, it would give them a good understanding for whatever it is that they’re searching for.
Showcase Your Brand Story
Another great thing about a corporate video is that it can be used as the best way to showcase your brand. In just a short span of time, you can tell your brand story and cover all the information you need and want to share. Adding a pinch of creativity in your videos can also work if you want to attract more viewers.
Good for Online Ranking
You can find your website on top of search engines through the use a good corporate video. More than just watching or hearing ads online, people enjoying watching and listening to something.
Adding your video to your landing page can also help dramatically reduce bounce rates. Google even ranks those websites on top that have a lot of engagement. That being said, adding a video to your website can make a world of difference for your SEO efforts.
If your staff members are already swamped with tasks or do not have the skills to finish the task, there are always corporate video production companies who can help you.
One of the best companies in Singapore you can trust is Reelmedia. We have years of experience in producing quality videos and helping you reach your digital marketing goals.
Let’s admit it: corporate video production is an important ingredient of any effective marketing strategy. This marketing tool can help you engage with your audience. Moreover, video content can help you to create a natural form of communication between you and your prospective clients.
However, there are still many businesses having doubts whether they should use corporate video production or not. One of the many reasons why they prefer not to is because of budget.
For the average business owner, the budget needed for a video production can be daunting. This can even hinder some from using video as a marketing tool. But the truth is, corporate video production is a cost effective solution to any brands developing a marketing campaign that will bring them good results.
But if you want to save money while reaching your marketing goals, here are some tips to save money on your corporate video project:
Set a budget
Just like any other marketing efforts, the first step in any video production project is to set a budget. The good thing about video production is that you can scale it up or down depending on the budget you have.
The moment you already have a budget set, the next step is to map it out. If this is your first time to produce a video, keep your budget under control. On the other hand, if you’ve already done video production before, then ask yourself some qualifying questions. Here are some examples:
Should I hire freelance videographers or work with a corporate video production company?
Planning ahead will help avoid cost blowouts. Good planning is the best way to avoid unexpected expenses in the production. Without dedicating enough time or budget to planning the video production, you will encounter delays and oversights during the shoot. These problems could mean expensive overtime, additional filming, or even additional costs in post.
Consider a long-term business plan
One of the many reasons to pursue a video production marketing strategy is to remain relevant to your customers. While this strategy is effective, the production must be handled cautiously so it aligns with your long-term goal.
Video need a lot of time to produce and could even have a longer shelf life. Therefore, referencing current or upcoming events will only shorten the shelf life of the production.
Maximise your resources – if you have resources such as a staff who’s good in scriptwriting, access to locations, or you have an existing studio in your office, consider using these resources for filming.
With these options, you can avoid paying for a host of expensive resources. If you don’t have access to these resources yourself, keep expenses to a minimum.
Stick to the agreed plan – the moment you commit to a making a corporate video, your company will need to make thousands of decisions to turn that concept into reality. During production, every change you make could cost you time and money.
Therefore, you want to keep all these changes to an absolute minimum to avoid exceeding your budget.
If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals.
Sure, there is no arguing with the truth that whiteboard animations look excellent and are a delight to watch. But, this unusual medium has so much more to give than strict performance value. In fact, there are plenty of situations in which the application of whiteboard animation style videos gives increased business advantages to organizations of every size.
Why Do You Need a Whiteboard Video Animation on Your Page?
When different guests visit on your page, what do they notice first? Do they find an intimidating-looking chunk of lines defining your company's service and product offerings, or do they see an engaging, welcoming, whiteboard animation worth sharing in a fun way?
If you are concerned that your text-intensive web page may be resulting in on-site visitor frustration or confusion, replacing text blocks with 60-90 second, "you-focused" whiteboard videos showing your company’s products & services, or defining your business philosophy, could provide a visitor experience for your webpage.
Whiteboard Animated Videos Work Great If:
Your product/service is very complex.
Whiteboard animated videos are deemed one of the best types of marketing videos to carry complex concepts or ideas: just like in school, when we are in front of the whiteboard, we know that it must be something important and we demand to pay attention to what is being told/shown.
When you need to educate the viewers
Animated videos with a powerful combination of visual details, animated characters, and a compelling voice-over help in training and educating the viewers on a topic.
When you desire to add a dash of humor
Whiteboard videos also work terrific if you prefer to add a little bit of humor or fun, in order to make your video more interesting and amusing. Adding in sound effects, caricatures & music also add to the mood of the video.
You want to give your videos a personal touch
Whiteboard explainer videos are proving to be more engaging than most video formats, and provides your video with a more human and "informal" approach. By including custom animated characters, you can generate a strong connection with your audience; and the outcomes can be even more stunning.
Benefits of Whiteboard Animation Videos
Whiteboard animation has developed as a clear winner for companies looking forward to creating a niche in their industry while employing fewer resources and preserving their marketing cost.
Frankly put, whiteboard animation is a new-age marketing tool that enables a business to convey its marketing strategy to its customers in the form of a video.
Such videos contain a crisp message detailing the business's products and/or services and compelling the users to buy/invest in its offerings.
In this column, we've detailed a variety of hidden benefits and advantages whiteboard animation provides to give their marketing strategy a boost:
Even if you are not so conversant in the term 'explainer video,' there's a decent chance you've seen one. These videos use animation to clarify things, like products or services.
There are numerous ways to create an animated explainer video, and whiteboard animation is one of the more popular methods. But irrespective of what technique you decide on, these videos are known to spice up sales.
Their visual appeal and simplicity can capture the eye of your audience, evoke emotion, and encourage people to take action. A survey from Wyzowl found that 81 percent of companies said their explainer video helped them increase sales.
And in step with Business Insider, Dropbox's explainer video increased conversions by 10 percent, which translated to 10 million new clients and $48,000,000 in revenue. Not bad, considering how basic the animation is. It proves that you don't need fancy 6-figure budgets with Hollywood special effects for videos to generate revenues for your business.
Help People Understand What You Do
It's no secret that video is more popular than text content. Animoto's survey showed that four times as many people would like to watch a product video as those who would rather hear about it. And right off the bat, people are more likely to watch an overview video than reading an instruction manual, for example.
But these kinds of videos could also help people understand better what your company has to offer.
The Wyzowl survey referred to above also found that 91% of customers watched an explanation video when they heard about goods or services, and 97% of companies said that their explanation video enabled people to understand their product or service much better.
Coca-Cola published the video below to clarify its current content marketing plan, and it's probably easier to follow than to listen to some talking head about the complexities of Coke's marketing.
Make Your Brand Easy to Remember
It sticks in your customer's head. Making your customer know your brand, product or service is a vital marketing objective. People seldom buy when they are first introduced to an offer. And the more they remember your brand from the first contact, the more likely they are to get more details.
And no other medium is more unforgettable than that of video. Think about yourself, how many times do you remember your favourite scene from a movie or tv show? Video outperforms text, graphics, or any other media by a long shot. According to the Online Publishers Association, 80% of viewers have been able to remember a video ad they have seen over the last 30 days.
If you want to make the most unforgettable piece of content you can, whiteboard and cartoon animation video is a perfect choice. By incorporating easy-to-understand graphics, compelling storylines, and (sometimes) catchy songs, your customers are more interested than standard videos.
Get More Engagement
There's a little something about whiteboard videos that is just captivating. When you watch the hand moving on the screen with these drawings, you're not quite sure what's going to come next.
Anticipation helps keep audiences interested, as they seek to predict what the hand is going to draw. That anticipation can be enticing enough to keep the clients watching your videos right to the end, instead of getting bored and clicking on something else.
Besides just keeping people interested, the amount of social media interaction that you are going to get with videos is substantially higher than other forms of content.
As per the Content Marketing Institute research, people are ten times more likely to connect, share, or comment on video content than blogs and other social media.
The UK Parliament used the video below to explain how general elections work, and there’s no doubt that it’s way more engaging than listening to someone babble on and lecture you about elections.
It helps you entice mobile users (especially on iPad). We bet you did not expect that, did you? That generation of iPhone, always busy and glued to their screens, never paying attention to anything ... except for video, it turns out!
According to research by Measurable Metrics, smartphone users have consistently surpassed desktop users when it comes to video interaction. Users on laptop and desktop computers could barely make it through 1 minute of video without baiting and going surfing the web.
But iPhone users watch an average of 2.4 minutes of content. Android users are even more active, dedicating 3 minutes of their time to watch a video. And iPad users come to the top with an outstanding 5 minutes – remarkable for a noisy digital age, that's right!
It Appeals to Busy People
There is quite a debate going on about what's best for busy people: text, or video. And while text has been around for centuries, and has undeniably many benefits, do you know why video is more capable of winning?
Based on research conducted with busy executives, the majority said they'd rather watch than reading! Forbes' "Videos in the C-Suite" study shows that 80% of executives watch weekly business-related animated videos, and 59% prefer video to text.
If you're selling to busy executives, but you cannot use a lot of video content, there is a simple way to begin. Get your best-performing piece of text-based content and re-purpose it in a video that you can use in front of your target audience.
In doing so, you can not only draw more interest from the busy executives you're trying to sell to, but also significantly reduce the time it takes to introduce them to your bid. What used to be a 30-minute sales discussion or a 10-page marketing white paper might become a 2-or 3-minute whiteboard and cartoon animation video ... and become much more efficient.
A great trade-off, don't you think?
They are Fun
Animations are just fun to watch, no matter how old you are (I'm in my 30s, and I still love watching The Simpsons) and that entertainment value can be extended to almost any idea, no matter how dull it is.
In any event, investing in whiteboard video development is a perfect way to showcase a service or product to potential clients.
Strategies like explainer videos and whiteboard videos help you present complicated details in ways that people can understand while keeping them informed and promoting the company at the same time.
It Gives You Access to Foreign Clients
Sooner or later, if you run a major, profitable company, you'll be considering international expansion. For digital marketing using videos, it's easier than ever to hit a global audience. Obviously much easier than text-based or audio content!
For instance, on YouTube alone – the world's second-largest search engine – as many as 80% of video views come from outside of the USA and 70% of searches are in non-English language!
If you really want to break out of your national market, you want to keep this in mind for the future. Add in foreign language sub-titles or captions, or even foreign language voice overs in your animated video and you’ve just expanded your marketing reach.
For the same reasons that make it more unforgettable, whiteboard and cartoon animation video is naturally better suitable for global viewing. Thanks to the combination of narration and visuals, it is quite clear to audiences who are not native English speakers.
Using Whiteboard Animation Videos to Send a Message
The creative, fascinating style of whiteboard animation videos can be used for more than just business sales and messaging. In addition, whiteboarding can be a very powerful method for fostering creativity and advocacy.
If you want to educate audiences on a matter that is close and dear to your heart or to empower and encourage users to improve their environments, whiteboard writing can be especially useful when it comes to illustrating knowledge that exists only in your imagination.