corporate video production in Singapore

Since producing a corporate video can be time-consuming and expensive, you want to make sure things turn out the way you want them to. Although you cannot expect your first video to be flawless and viral, knowing the common mistakes to steer clear of can make a world of difference. If you want to produce a great corporate video, below are some of the mistakes you should avoid at all cost:

Not Knowing Your Target Audience

Your brand may have the best concept in the world but if you don’t know who your target audience is, it can get lost in the noise of the internet. Regardless if you are a newbie or already an expert in video production, it pays to remember that your video will not appeal to everyone. However, it is vital that it appeals to the people you are targeting.

In line with this, ensure your content, style, and messaging can attract and entice the audience you are targeting. In addition, since your audience can be active on multiple social media platforms, you also need to ensure the style also fits the social media platform. 

In essence, to fully enjoy all the benefits your corporate video, it is required that you know who you are creating the videos for. Otherwise, you won’t be able to create the type of impact and impression you would want. 

Message is Not Clear

This is yet another common mistake many brands unfortunately make. Regardless if your video is highly creative and visually superior, you’ll still leave your viewers confused if your message is vague.

While movies use cliffhangers as an effective and unique way to send out a message it is a whole different story when using it in corporate or marketing videos. If you are going to use cliffhangers, you want to make sure that your objective is at least crystal clear. This way, your audience still knows exactly what to do after watching your video.

Skipping Equipment Checks

While having a vision of how you want your end result to look like is great, you don’t want to miss out on other seemingly trivial but actually important steps such as equipment checks. In line with this, if you have an in-house equipment, make sure you set aside time to do routine checks and maintenance. 

On the other hand, if you are renting, be sure not to skip thorough tests and checks before you even leave the rental center. This way, you are sure that you can use the equipment and you will not be held liable if they are faulty. 

The last thing you want to happen is spend your precious production time fixing faulty equipment or looking for replacement. Remember that rescheduling shoots can be costly and can even leave a bad impression. 

Not Having Post-Production Plans

Video production work goes far more than just completing the editing part. You also have to figure out where to share the video as it can play a crucial part in your video’s success.

It is also key to keep in mind that video distribution can make or break your marketing strategy. Therefore, this is something you should figure out before the camera even starts rolling. Depending on the platforms you choose, you might need a change in style and format. After deciding where to best share your video, it is important to keep an eye on its performance.

There are two important metrics you should track which includes view-count and share-rate. Using those key data, your brand's creators and marketers can analyse your content and gauge its effectiveness. Moreover, the data can also provide important insights on areas of improvement you can implement on your future campaigns.

Not Knowing the Next Steps

Aside from knowing how to distribute videos online and tracking their performance,  it is important to remember that it’s not the be-all of your marketing campaign. Rather, it is just one of the most effective marketing tools you can tap into to get ahead of the competition.

In today's technology, you fortunately have endless options available at your disposal. In other words, a follow-up campaign does not necessarily need to be another video. It can be an infographic about the benefits of using your product or service or a billboard of your new endorser. 

Done right, videos can be an effective way to boost the power of your digital marketing. efforts. However, if you do not ride on its success through creating a subsequent campaign, its success will fizzle out in no time.

If your staff members are already swamped with tasks or do not have the skills to finish the a corporate video, you’d be happy to know there are corporate video production companies that can help.

One of the best video production companies in Singapore is Reelmedia Ptd Lte. We have years of experience in producing quality videos and we have been helping businesses reach their marketing goals for many years now. Let us know how we can help!

The process of creating a marketing video is not easy. The video has to be relevant and of great quality for you to engage your target audience and create a compelling online presence. For some companies, they even hire video production agencies in order to make sure they produce an efficient and effective video marketing campaign.  

If hiring another agency is not an option yet but you want to leverage your marketing video, below are some tips you need to keep in mind. 

Know what you want to achieve

Having a clear vision of what you want to achieve will help make the process of corporate video production a lot easier. Just like any other tasks, your video production should start with understanding what you want to achieve. 

Ask yourself whether you want to introduce a new brand or service to your audience, drive traffic to your website, or increase brand awareness. By completing this step, you will have a clearer picture of how to take the next steps and eventually get the outcome that you want.

Target the right audience

After knowing your goal, you should also understand who your target audience is. Your target audience for your previous campaign may not be the same as your target audience for your new video marketing strategy. 

Therefore, you need to research about who your audience is first to have an idea on how to target them. This will help you understand which social media platform they use and what type of content they usually enjoy watching. 

You can also check if they follow influencers or at what time they often use their social media accounts. These are just some of the factors that could greatly impact how you would create the video and where you would market it. 

Check your previous marketing strategies

A good way to improve your next marketing step is by learning from your previous video marketing strategies. Assess areas where you can improve the quality of your marketing efforts or see how you can better promote it. 

In case you don't have a previous video to inspect, you can also refer to the work of your competitors. Once done, ask yourself how you can improve their work. See how you can improve it if it were your brand's marketing video. Use it as a guide without plagiarizing or copying their content. 

Offer something new

Viewers always appreciate it when brands offer something new. With the number of videos, they see on their newsfeed every single day, it's always worth sharing a content that makes them think, smile, or laugh. Plus, unique videos have better chances of trending and audience find it easier to remember them. 

Plan how to distribute the video

Planning should not stop at the end of the video editing stage. You also need to plan how you to distribute the video in different social media platforms. This way, your video production efforts don’t go to waste. 

Doing so will also help you reach the right audience. You can also do some paid ads or promotions on social media platforms like YouTube or Facebook. This will help expand your reach and maximize your marketing efforts. 

If you need help with video production, one company that can help you is Reelmedia Pte. Ltd. We are known in Singapore for delivering quality video production solutions. Let us know how we can help!

Everyday there are tons of videos being uploaded online. If your target audience doesn't find your video valuable, then they will most likely look for a better alternative. What's worse is that your video will get lost in the noise of the internet. 

To succeed in video marketing, you need to produce a video with a valuable content. It should have a relevant and helpful information, production quality, and unique presentation that’s worth every minute of your viewers. The more time you add in your video, the more challenging it will be to convince your viewers to sit through it. 

So how do you win in this competitive industry? How can you produce a remarkable content? How will you make sure that your audience will watch your video? Here are some helpful tips to help you get started:

Invest in your video

Invest not just in budget but in time and effort as well. Although there are many tools and various materials available that can make your task a lot easier, this should not be a reason for you to take the easy route. Do your research and know what will catch the attention of your target audience. Survey them if necessary to ensure that your viewers will see your content as interesting. 

Plan everything out 

Good planning gets you a step closer to the end result that you wish to see. Before everything else, research your audience and industry, create a storyboard, and write an effective script. This way, it will be a lot easier to check whether you are on the right direction as you move from one step to another in your video production. 

Don’t do it on your own

Have a team of staff to help you out with this project. Survey your employees or colleagues and find people who are interested or have the passion in video production or video editing. People who are into these kinds of projects will have fun helping out and will not even see it as an additional task. 

Have high standards

Time and budget constraints are no excuse to present your audience with a second rate content. Always have a high standard when choosing your materials and actors. Remember that these actors will be the face of your brand so they have to do justice to their role. 

Choose an appropriate location

The audience will know if your video was shot in a makeshift studio. They pay close attention to detail to see if video producers are worth their time and money. Therefore, it will be best to shoot the location in a place that is appropriate to your script. 

If your staff members are already swamped with tasks or do not have the skills to finish the task, there are always corporate video production companies who will be willing to help you. 

One of the best companies in Singapore you can trust is Reelmedia Ptd Lte. We have years of experience in producing quality videos that can help you reach your digital marketing goals.

corporate video production in Singapore

Many businesses are starting to realize just how important video production is when it comes to winning in the corporate world. Through corporate video production, you can tell your story to your audience, reach more people, and even nurture existing clients.

However, producing corporate videos is more than just shooting a few scenes and letting the social media do its trick. You also want to ensure that your videos are valuable and of the highest quality to achieve whatever your marketing goals are.

If this is your first time to create a video and you want to make sure it will be a success, you want to hire a company that has the expertise needed to produce effective corporate videos. Here are ways these corporate videos can positively impact your business audience:

You Will Be Able to Reach Visual Learners

Today’s consumer audience has a very short attention span and is no longer comprised of just auditory learners. According to recent statistics, consumers remember about 10% of what is heard and 20% of what is seen, and most importantly they remember 50% of what they have heard and seen. This makes videos highly engaging and highly effective in ensuring that you are able to capture your audience’s attention.

Better Presentation of the Product, Service, or Brand

Image can add life to images and can greatly enhance communication. Since corporate  videos can be about your brand, products, or services, it can give help establish an emotional bonding with the audience and can even help in building and nurturing the ir trust. 

With a lot of information being presented to viewers, it could leave your audience in a confused state. By giving them corporate videos related to their searches, it would give them a good understanding for whatever it is that they’re searching for.

Showcase Your Brand Story

Another great thing about a corporate video is that it can be used as the best way to showcase your brand. In just a short span of time, you can tell your brand story and cover all the information you need and want to share. Adding a pinch of creativity in your videos can also work if you want to attract more viewers.

Good for Online Ranking

You can find your website on top of search engines through the use a good corporate video. More than just watching or hearing ads online, people enjoying watching and listening to something. 

Adding your video to your landing page can also help dramatically reduce bounce rates. Google even ranks those websites on top that have a lot of engagement. That being said, adding a video to your website can make a world of difference for your SEO efforts.

If your staff members are already swamped with tasks or do not have the skills to finish the task, there are always corporate video production companies who can help you.

One of the best companies in Singapore you can trust is Reelmedia. We have years of experience in producing quality videos and helping you reach your digital marketing goals. 


Creating a video and posting it online has already evolved from just a simple hobby of trendy people to being a part of different businesses’ marketing. It’s has become essential to the corporate world for them to reach their target audience. Today, companies include a short corporate video on their home pages in order for their consumers to learn about them easily and quickly. If you are also interested in using corporate videos in your next campaign, here are some types you can use:

Broadcast Commercial :
This type of corporate video is can be quite expensive but it sure can generate the most return on investment or ROI if shown on the right medium and enough times. Broadcast commercial can be used on television, making it more expensive than the other video types on the list.

Company Profile:
Companies use this type of video to introduce their branding, product, or services to consumers. It can include a talking head, discussing information about the company or from the CEO or other top officials who is credible enough to discuss your business. A company profile helps reach a common ground with your audience within or even beyond your target market. You can do this by including some pictures of your enterprise’s interior, providing a little company history, and stating your business’ mission and unique marketing proposition. This way, viewers can get a better idea of your business’ purpose in the market.

Client testimonial:
The easiest way to connect with your target audience is by having product reviews by one of your customers. Someone who has already tested the product and can say his or her opinion about it. Reviews are becoming an essential part of marketing because online shoppers now want to get quick answers whether a service or product is worth buying. This is your client’s way of testing if your product lives up to its promotional claims.

Promotional video:
Promotional videos are created in order to present products, services, as well as branding. The only difference it has to TV commercials is that they are not necessarily produced for online consumption. These commercials can also be distributed using DVDs or even packaged along with other media, or be shared through social media.

Talent recruitment:
If you need more staff for a certain project or you need someone who can help you lead a new business venture, you can also create a new video to get more employees. Talent recruitment videos are designed to promote the company to your soon-to-be employees. Present your company as a good employer in order to attract the attention of skilled workers. Recruitment videos will help your human resources department to target specific individuals who are qualified for recruitment. They can use it along with your existing classified ads on employment sites or job portals.

Documentation of events:
Take advantage of your company’s year-end party or summer events to promote your company. It will showcase your company to your target audience that how you celebrate business milestones or appreciate your employees. These videos serves as your achievement evidence that you can present on your website, show to your new hires, and share on your social media sites. Use it as a compelling visual to develop an archive of your company history. You can also use videos of your business’ conferences or seminars.

If you are looking for a company who can help you build your next corporate video, get in touch with Reelmedia Pte. Ltd. Our friendly and professional staff will ensure you have the perfect video for any occasion and marketing campaign.


To support their marketing efforts, a lot of companies are starting to create corporate video production strategies. However, what many marketers and business owners do not know is that a video is not just composed of a good content from blogs or articles. For it to succeed in reaching the right audience, one has to go beyond just producing a great content and lots of budget. If you want to find out more about how you can succeed in your next corporate video production strategies, take some time to read the next paragraphs below.

Know what your corporate video’s purpose.
Before planning a corporate video production, you should first identify what it is for. An effective video has to be unique, and should be customized to what your target audience needs. Through the video, you may present your company’s branding or vision, or perhaps use it to attract more customers. Whatever your purpose is, consider what your company is intending to offer in order to properly convey it through your video’s message.

For instance, if you are just starting in the industry and would like to introduce your branding, your video can have some client testimonials. In case you need more staff for a new project, your video may include employee testimonials. An explainer or “how to” video is ideal for presenting your company’s proficiency in a certain field. As for product launching, you can create a video showing product overviews.

Have an effective and engaging script.
Even for videos, content is still king. If you don’t want to be just another video that your clients would skip, it has to have a story that will catch your audience’s attention. Whether you want it to be an emotional or funny short film about your branding, choose a tone that you think will best help you share some of your brand or client’s strongest and most engaging stories.

Remember that a corporate video takes a lot of money, time, and hours to create so there is no reason to rush it or spend your company resources on a bad video. For it to be unique, you want to connect your video’s message to the problems or topics your clients are currently trying to resolve.

Have a concrete plan.
Don’t skip any step in creating an awesome plan. Dedicate time to do research, plan, and organize to make sure that your video does not look like it was rushed. Everything from the video production team, budget, to time frame, you need to make sure that your audience will perceive the video as well planned and well crafted. If needed, you can also look for outside resources or volunteers from your company who are interested and willing to offer their creative inputs.

However, if you have the budget and you want to ensure that the video is of great quality, a little help from experienced video production companies will be a great idea. With their help, you can easily execute your well thought of plan on how you want the video to appeal to your audience. This makes it easier to get the job done for everyone involved in the video production team.

Value the quality of the video.
If you are just starting in the business, no one’s expecting you to produce an overly budgeted video. Just create a decent one with help of a professional video production team and work within your budget.

Visit Reelmedia Pte. Ltd.’s website to know how you can create quality corporate videos that you can be proud to promote to your audience.

We all know how corporate videos are an effective tool in advertising products, services, or branding to a wide range of audience. Once you’ve figured out the right elements of producing one, it can create a lasting impression of your business brand on your viewers. No wonder a lot of advertisers want to know the key elements in creating an effective corporate video. If you are one of them, read the next paragraphs below for some tips and tricks.

Know who your target audiences are

It is important to know who you target audiences are so you can tailor your video to their personality and needs. You can gain maximum engagement if you know the demographics of your audience and you speak their language. For example, a talking head discussing your company history may not be as effective as you wish if your target audiences are teenagers and students.

In addition, understanding your audience lets you know where to share your videos online or offline. If you are targeting businessmen and young professionals, then LinkedIn and Twitter are just some of your best tools for sharing your new video.

Hire the right people

You may have searched for a corporate video company or a video producer who is recommended in the industry for their skills. Either way, keep in mind that hiring your staff for this production can make or break the success of your video. These companies and producers are experienced and knowledgeable in turning your ideas into reality so do not be afraid to speak your mind. Discuss with them understand what you want to accomplish and allow them to use their expertise to combine your ideas and their creative twists.

Look for the right background music

Music can make a huge difference on how your audience will perceive your video. Try looking into some videos on your Facebook timeline and you’ll see a huge difference on how you feel about with and then without the sound. Some background music would make you want to keep watching the video and some may not. By having a well-produced video with an appropriate sound, you can create an emotionally stimulating video. So before sharing that new video online, watch it with your entire team first or with some of your friends and ask for their opinion how you can improve it. If the video made them feel encouraged to avail your product or respect your brand, then you are on your way to producing a successful corporate video.

Hire an awesome voiceover artist

Whether it is one of your employees or a professional voiceover artist, be sure to hire a credible voiceover artist who can make your brand sound professional and trustworthy. The artist should also help you tell a great story to make an emotional connection with your audience.

Make sure the video is engaging

Videos can easily inform and encourage your audience as compared to other marketing strategies. Instead of simply explaining why your services or products are the best in the industry, you can show your viewers how you can solve their problems. Show them how their worries can easily go away with the help of your product or services.

Focus on your audience

To produce an effective video, keep in mind that viewers are watching for no other reason than to solve their own problems. Not to find out about your company’s background or to see how many products you have sold this year. So be sure to give them a video they can relate to and show them how your business can solve their problems.

If you need help with creating effective video production that your audience will love, get in touch with Reelmedia Pte. Ltd. Visit their website to learn more about their services!