Video Marketing

 

Are you thinking of creating videos to promote your business? Planning to create videos to promote your brand? If your answers are yes, then you have come to the right place. This article will help you understand how corporate videos can be your best promotional tool.

Video is known for its ability to boost search engine rankings. Considering the fact that Google now owns YouTube, this tool is an effective way to boost customer engagement. The only question is how do you go about making an effective video?

YouTube has over a billion users. That’s about one-third of all people on the Internet. Thus, you can just imagine the amount of traffic you will get on your website if you use the right strategies in making a video.

Most content marketers know that video content is becoming more and more popular. Cisco projects that global internet traffic from videos will make up 80% of all internet traffic by 2019. This is a pretty staggering statistic, but if you’re still asking yourself, “Is video marketing really an effective way to promote my business?” The answer is yes. Here are seven powerful benefits of using video content.

Here are other reasons why video is a good addition to your marketing arsenal:

Attract more customers:

Did you know that about 65% of video viewers watch over 3/4 of a video, which is significantly more than text-based content? Video content has been proven to attract more attention as compared to other forms of content. Right now, the state of content marketing is very competitive. Your audience is presented with an excessive amount of content on a daily basis. To compete, you want your video to be captivating for it to be more likely to be consumed. If you’re running out of ideas to produce, use a data-laden report and turn it into a video infographic. You can also create attention-grabbing video invites to promote events or convert case studies into video testimonials.

Demonstrations of products or service:

These days, many consumers prefer watching a video about a certain product as compared to reading about it. To promote a new brand, product, or service, try to create a video and then demonstrate how it works or how it can benefit your consumers. If you wish to make it a unique way to explain what you offer, an animated video can be a good option.

Better click-through rates:

If you have an existing email campaign, you’ve probably provided your audience with all of the important information they need. However, your open and click-through rates are still not impressive. Consider using video content to strengthen your email marketing strategies. In fact, just by using the word “video” in an email subject line will instantly boost open rates by up to 19% and click-through rates by 65%.

Mistakes to Avoid When Producing a Corporate Video Production

Because producing a corporate video can be time-consuming and expensive, you want to make sure things turn out as planned along the way. Although you cannot expect your first video to be flawless and viral, it helps to know the common mistakes you can avoid. If you are planning a corporate video production, here are some of the mistakes you want to avoid.

Not Knowing Your Target Audience

Your brand may have the best concept in the world, but if you don’t know who to address it to, it could get lost in the noise of the internet. Whether you are a newbie or expert in the video production, remember that your video will not appeal to all types of audience. If you are creating a campaign that is targeted to a certain type of audience, then your content, style, and messaging must be changed to attract each particular group. This can be a major mistake as different audiences are active on different types of platforms. This means that the platform on which you choose to share your video can greatly affect the style of the video too. For you to maximize the profit of your video content, you have to ensure that you have defined clearly who your target audience is, and make a video content that is ideal for different platforms.

Unclear Message

This common mistake should be avoided in any type of campaign. If your video has all the creative and top-notch visuals it needs, yet has a vague message on what you want your audience to do, it will only leave your viewers confused. While movies use cliff-hangers as an effective and unique way to send out a message it is a whole different story when using it in corporate or marketing videos. If you are going to use cliff-hangers, you want to make sure that your objective is already clear. This way, your audience still knows exactly what to do after watching your video

Skipping Equipment Checks

While having a vision of how you want your end result to look like is great, you don’t want to miss out on other steps of the process such as equipment checks. If you have in-house equipment, always make time to do a routine check and maintenance. On the other hand, if you are renting, be sure not to skip thorough tests and checks before you even leave the rental center. This way, you are sure that you can use the equipment and you will not be held liable if they are faulty. The last thing you want to happen is spending your precious production time fixing faulty equipment or looking for a replacement. Remember that rescheduling shoots can be costly and can even leave a bad impression on your team.

Not Having Post Production Plans

Video production work goes far more than just completing the editing part. You want to think about where you decide to share the video as it will be an important factor in the video’s success. The video distribution can make or break your marketing strategy. Therefore, it should be done even before you start rolling the camera. Depending on the platforms you choose, you may need a change in style and format. After deciding on where to best share your video, it is important to keep an eye on the performance of your video.

There are two important metrics you should track which includes view-count and share-rate. With this data, your brand's creators and marketers can analyze your content and gauge its effectiveness. Moreover, it brings insights on areas of improvements that they can do for your next campaign.

Not knowing the next steps

Aside from knowing how to distribute videos online and track their performance, brands should have the foresight of their campaigns. Video marketing should not be your only focus as it should be a part of a bigger marketing strategy. In today's technology, you have an endless option on how to do this. A follow-up campaign does not necessarily need to be another video. It could also be an infographic about the benefits of using your product or a billboard of your new endorser. Done right, video can be an effective way to boost the effectiveness of your digital marketing. However, if you do not ride on its success by creating a subsequent campaign, its success will fizzle out in no time.

With these tips and information in mind, keep in mind that it is very important to ensure your content has relevance to your target audience.

If your staff members are already swamped with tasks or do not have the skills to finish the task, there are always corporate video production companies who are willing to help you. One of the best companies in Singapore you can trust is Reelmedia Ptd Lte. We have years of experience in producing quality videos and helping businesses reach their digital marketing goals.

 


Companies produce corporate videos as it serves as an online communication that they can benefit from utilizing. Be it a small or huge enterprise, businesses are joining many of those whoa are getting started with creating online videos. To find out what you company should not miss when creating a corporate video, check out the list below:

Don’t forget to write an awesome script

Your script serves as a blueprint of your corporate video. Since it is the foundation of your video marketing effort, this can make or break the entire production. Therefore, it should be unique and well planned for it to be compelling to your audience. To achieve this, assign the scriptwriting task to someone who is experienced in this line of work and can take a fresh look at the company. He or she should be from a different company or not one of your employees. This way, as a scriptwriter, he or she can explain it in a way that any type of audience can relate to, whether the viewer already knows who you are in the industry or not.

Hire a team of professionals
Another option you have is to hire a professional video production team, who can help from the scriptwriting phase up to the post-production requirements.
Their team will have you fill out a creative brief so they’ll have a better of what your company does or what are your goals. In this brief, talk about your company, your employees, and achievements at a high level and define what you really want to be included in these corporate videos. Once done, the writer will use that creative brief to write about your video’s script.

Highlight the benefits
While you want to promote your business or to introduce your branding to a wide selection of audience, remember that people watch videos to be educated or to solve your problems. They are not watching to learn about your company or share your business’ story to their friends. Therefore, you must focus on showing them the solutions or the benefits they can get out of your products or services. Instead of discussing how competitive your product is or how many great features your gadget has, tell your audience how your device will help them live better or how it will solve their problems. This way, your viewers will find your video relatable while avoiding sending them with information that they will not easily understand or are interested in.

The video should have a recall to your audience
Everyone loves to be entertained, whether your audience is a working mom, company owner, or a student. So it will be best if your video has a way of making its viewers entertained while promoting your product or service. The positive mood makes it more convenient to connect with your audience and it will also help them easily remember your branding. If the video is unique and effective, they might even post it on their social media sites to share it with their friends. This allows you to have more potential clients to reach. Whether you want to add a bit of drama or humor to the video, make sure it is something that is new to your audience.

Are you planning to include a corporate video to your landing page? Or maybe use it to promote a new product or service that your company is offering? Let Reelmedia Pte. Ltd.’s staff members help you create a video that your target audience will surely love. Visit their site now for more information about their services.

We all know how corporate videos are an effective tool in advertising products, services, or branding to a wide range of audience. Once you’ve figured out the right elements of producing one, it can create a lasting impression of your business brand on your viewers. No wonder a lot of advertisers want to know the key elements in creating an effective corporate video. If you are one of them, read the next paragraphs below for some tips and tricks.

Know who your target audiences are

It is important to know who you target audiences are so you can tailor your video to their personality and needs. You can gain maximum engagement if you know the demographics of your audience and you speak their language. For example, a talking head discussing your company history may not be as effective as you wish if your target audiences are teenagers and students.

In addition, understanding your audience lets you know where to share your videos online or offline. If you are targeting businessmen and young professionals, then LinkedIn and Twitter are just some of your best tools for sharing your new video.

Hire the right people

You may have searched for a corporate video company or a video producer who is recommended in the industry for their skills. Either way, keep in mind that hiring your staff for this production can make or break the success of your video. These companies and producers are experienced and knowledgeable in turning your ideas into reality so do not be afraid to speak your mind. Discuss with them understand what you want to accomplish and allow them to use their expertise to combine your ideas and their creative twists.

Look for the right background music

Music can make a huge difference on how your audience will perceive your video. Try looking into some videos on your Facebook timeline and you’ll see a huge difference on how you feel about with and then without the sound. Some background music would make you want to keep watching the video and some may not. By having a well-produced video with an appropriate sound, you can create an emotionally stimulating video. So before sharing that new video online, watch it with your entire team first or with some of your friends and ask for their opinion how you can improve it. If the video made them feel encouraged to avail your product or respect your brand, then you are on your way to producing a successful corporate video.

Hire an awesome voiceover artist

Whether it is one of your employees or a professional voiceover artist, be sure to hire a credible voiceover artist who can make your brand sound professional and trustworthy. The artist should also help you tell a great story to make an emotional connection with your audience.

Make sure the video is engaging

Videos can easily inform and encourage your audience as compared to other marketing strategies. Instead of simply explaining why your services or products are the best in the industry, you can show your viewers how you can solve their problems. Show them how their worries can easily go away with the help of your product or services.

Focus on your audience

To produce an effective video, keep in mind that viewers are watching for no other reason than to solve their own problems. Not to find out about your company’s background or to see how many products you have sold this year. So be sure to give them a video they can relate to and show them how your business can solve their problems.

If you need help with creating effective video production that your audience will love, get in touch with Reelmedia Pte. Ltd. Visit their website to learn more about their services!

Technology starts to play a bigger and bigger role in all aspects of our lives. It is enough to only look at how the way we communicate have changed in the last years and we will be amazed of the speed with which technology evolves. For example, YouTube was founded in 2005. That’s only 10 years ago, and I am sure many of us can’t remember how we lived without it. It has become almost an instinct to enter YouTube when we want to search for a song, trailer, speech, courses etc.

We are more connected to technology like never before and online marketers are some of the first who know how to use this in their benefit. Let’s be honest – who haven’t checked yet the Superbowl commercials?

seo

Well, if it was made possible for simple tools like videos to reach incredible large audiences, why don’t we apply the same principles to other fields? So, if you are a recruiter, you should start thinking about how your strategy should also focus on using video for recruitment marketing. And because the possibilities about how you can do that are endless, it’s important to make sure you are aware from the beginning of the importance and all the benefits you can get from this kind of strategy.

So, we prepared for you 5 main reasons why you should be using video for recruitment marketing.

 

  1. Showcasing. First of all, using video will help communicate messages about your company more easily. People will find more credible the things they see and hear than the things they read. And long-term, this will help you build your employer branding which will help attract the right people to you.
  2. Transmitting emotions. We live in a competitive world, so, if today you might think you will attract the best prospects for a job because you are the leader on a market, you really can’t know on what place you will be tomorrow. Because of all these reasons, the way a company transmits feelings and emotions has become more important than promoting the company or the products itself.
  3. Engage communities online. As all social media channels become a more natural way to communicate than traditional methods, video is the perfect method to make sure you are engaging your audiences. All the studies in the field have shown that videos are the type of content that will engage the most (comment, share, embed etc).
  4. SEO. In a world that people use internet for communicating, finding information, comparing, purchasing, you want to be found by them. When a prospect employee searches for your company, you want him to find your website as a first result. Video is a great way to achieve this. By adding optimized videos to your website and all your social media channel you increase considerably your chances of first-page ranking.
  5. Development of video technologies. Because more and more benefits are discovered from using video content, the tech world is starting to focus more on ways of integrating easily videos in all kind of social networks. You can check the latest Facebook addition of auto-play and featured videos and playlist.

 

Hopefully these reasons gave you a glimpse on all the benefits you can easily get if you start using video for recruitment marketing, Just have in mind the values you want to transmit, the segment of people you want to attract and let flow your imagination and creativity.

 

If you are interested in having a collaboration with a professional video marketing company, please do not hesitate to contact us!

yt and fb The rapid rise of online video over the last decade means that businesses not taking advantage of it for marketing purposes are missing out on a lot of traffic. According to a Cisco Global IP Traffic forecast, “IP video traffic will be 79 percent of all consumer Internet traffic in 2018, up from 66 percent in 2013.”

YouTube is still seen as the main player for online video services although Facebook has quickly established itself as a major player in the brand marketing segment. As of November 2014, after last year’s boom of premium ad options for native videos, Facebook has surged ahead of YouTube video posts. Following the proliferation of social networks sharing has become as prominent as searching. YouTube introduced easy video upload yet a lot of content users do not know about will surface through social networking.

The rise of the ubiquitous viral video, attributed to YouTube, is also the result of sharing via Facebook and Twitter. Marketing strategy for online video content should consider the nature of the video and ultimately its potential lifespan. Video on YouTube is longer staying, with more in-depth content users will actively search for. Facebook’s focus is on short and superficial, relying on exposure through social buzz; once out of the news feed exposure dramatically decreases. Choosing your online video marketing strategy platform should reflect the video content generated by your brand for the right brand focus.

Facebook’s main advantage is in the nature of the platform: extensive and constantly rising social user base. Preferential treatment is given to its native videos when determining what users see in their feed, together with the recently introduced autoplay video content in news feeds within its App Install ads.

YouTube on the other hand is investing into community of creators of staying quality. Something to keep in mind about YouTube is that, unlike Facebook where content is tied to the platform, link sharing is possible wherever your online coverage is supported.

One study examining the inherent differences of Facebook video and YouTube links discovered that although there are 8 times as many YouTube links shared compared to Facebook, engagement rate for Facebook is 40% higher with twice as many comments than YouTube. Deciding which platform fits your needs doesn’t necessarily have to be about exclusivity as both can be used despite their seemingly divergent focus.

Michelle Phan, covered in our recent post, is a user whose content fits the YouTube model. She also advertises new videos on Facebook to direct her audience to YouTube using call to action at the end of a short Facebook video. With this approach she has gained positional advantage of both platforms to promote content and drive YouTube views with different content to fit Facebook posts for more efficiency.

BuzzFeed is an example of another approach with brand content that falls right between both platforms. BuzzFeed’s strategy is to maximize views and exposure by using both platforms to get content up and to as many people as possible. This approach also takes into account that each platform has different ways of content discovery. Also in BuzzFeed’s case preference among its users for one platform is not necessarily constant; a big hit on Facebook can be a flop on YouTube and vice versa.

In the fast changing online marketing environment it is important to implement the right strategy for your needs to get ahead of the competition. If you are interested in collaborating with a professional video marketing company we want to hear from you so that we can assist you in developing the right product for your needs. If you are interested in having a collaboration with a professional video marketing company, please do not hesitate to contact us!

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