corporate video production in Singapore

Since producing a corporate video can be time-consuming and expensive, you want to make sure things turn out the way you want them to. Although you cannot expect your first video to be flawless and viral, knowing the common mistakes to steer clear of can make a world of difference. If you want to produce a great corporate video, below are some of the mistakes you should avoid at all cost:

Not Knowing Your Target Audience

Your brand may have the best concept in the world but if you don’t know who your target audience is, it can get lost in the noise of the internet. Regardless if you are a newbie or already an expert in video production, it pays to remember that your video will not appeal to everyone. However, it is vital that it appeals to the people you are targeting.

In line with this, ensure your content, style, and messaging can attract and entice the audience you are targeting. In addition, since your audience can be active on multiple social media platforms, you also need to ensure the style also fits the social media platform. 

In essence, to fully enjoy all the benefits your corporate video, it is required that you know who you are creating the videos for. Otherwise, you won’t be able to create the type of impact and impression you would want. 

Message is Not Clear

This is yet another common mistake many brands unfortunately make. Regardless if your video is highly creative and visually superior, you’ll still leave your viewers confused if your message is vague.

While movies use cliffhangers as an effective and unique way to send out a message it is a whole different story when using it in corporate or marketing videos. If you are going to use cliffhangers, you want to make sure that your objective is at least crystal clear. This way, your audience still knows exactly what to do after watching your video.

Skipping Equipment Checks

While having a vision of how you want your end result to look like is great, you don’t want to miss out on other seemingly trivial but actually important steps such as equipment checks. In line with this, if you have an in-house equipment, make sure you set aside time to do routine checks and maintenance. 

On the other hand, if you are renting, be sure not to skip thorough tests and checks before you even leave the rental center. This way, you are sure that you can use the equipment and you will not be held liable if they are faulty. 

The last thing you want to happen is spend your precious production time fixing faulty equipment or looking for replacement. Remember that rescheduling shoots can be costly and can even leave a bad impression. 

Not Having Post-Production Plans

Video production work goes far more than just completing the editing part. You also have to figure out where to share the video as it can play a crucial part in your video’s success.

It is also key to keep in mind that video distribution can make or break your marketing strategy. Therefore, this is something you should figure out before the camera even starts rolling. Depending on the platforms you choose, you might need a change in style and format. After deciding where to best share your video, it is important to keep an eye on its performance.

There are two important metrics you should track which includes view-count and share-rate. Using those key data, your brand's creators and marketers can analyse your content and gauge its effectiveness. Moreover, the data can also provide important insights on areas of improvement you can implement on your future campaigns.

Not Knowing the Next Steps

Aside from knowing how to distribute videos online and tracking their performance,  it is important to remember that it’s not the be-all of your marketing campaign. Rather, it is just one of the most effective marketing tools you can tap into to get ahead of the competition.

In today's technology, you fortunately have endless options available at your disposal. In other words, a follow-up campaign does not necessarily need to be another video. It can be an infographic about the benefits of using your product or service or a billboard of your new endorser. 

Done right, videos can be an effective way to boost the power of your digital marketing. efforts. However, if you do not ride on its success through creating a subsequent campaign, its success will fizzle out in no time.

If your staff members are already swamped with tasks or do not have the skills to finish the a corporate video, you’d be happy to know there are corporate video production companies that can help.

One of the best video production companies in Singapore is Reelmedia Ptd Lte. We have years of experience in producing quality videos and we have been helping businesses reach their marketing goals for many years now. Let us know how we can help!

Brand video storytelling has become popular these days. Social media platforms like Facebook and Instagram have embraced it as well as the technology surrounding it. The price points have come down on how to keep up with this change have also come down. 

Moreover, audiences have come to expect it as a way of communication. In a 2014 survey by Levels Beyond, about 40% of consumers prefer watching a brand video rather than read the same information. This gives brands an awesome opportunity to tell their story in a compelling way.

The Power of Using a Brand Video

Video marketing is not just a fad. It will continue to be a powerful way for brands to form a connection with their audience. They can use it as a medium to build an emotional connection. Besides being visually stimulating, it also elicits an emotional reaction from the viewers. 

It happens when your audience views a video or watches a story. During this event, their emotions can actually start to mirror what’s on screen–it’s the same physical reaction you feel when you watch a scary movie.

Creating Customer Satisfaction

Social media make it easier for your audience to review your product or service. And these days when cannot identify real reviews from fake ones, we trust our peers and families more than ever to tell us whether a product is good or not. 

This forces companies to be more careful with their reputation by making sure they offer quality service and manage reviews properly. As a brand, you can also use your own story of satisfied customers. 

Allow them to share their best experiences with your brand, what they got, and how it has improved or resolved their problems in life. Here are tips on what your video should be about for it to be a hit:

It Should Solve a Problem

To really connect with an audience, you need to relate back to them or the things they worry and care about. Some of the best brand stories are driven by the desire to solve a specific problem your target audience are struggling with.

It Should Be Honest

Today's viewers know what is real from fake. They can easily find out if you are true to your brand’s values. Therefore, you want to embrace honesty and show your brand as it really is. It can be one of your strengths and your audience will trust you more once they see that you work based on this awesome value.

It Should Stand Out

No matter how highly budgeted your video is, if it is indistinguishable from its competition, then it will not be as effective as you wish it would be. Your corporate video has to uniquely represent your brand for it to help you to stand out among your competition.

It Should Connect Emotionally

As mentioned above, emotional connection helps you elicit emotional reaction from your audience. It drives many of your audience’s purchasing decisions so you want it to be a formula in your corporate videos. 

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals. 

Nowadays, video content is a very effective and relevant form of marketing. Brands use it to increase awareness, promote a new product, connect with a new target audience, and even look for new employees. 

In order to work to its fullest potential, you want to make a video content that is of great quality. Otherwise, your video will get lost in the noise of the internet and audiences will not want to watch it. 

Although the most important details in a video are visuals and sound, the actual content of the video must be superb as well. Here are the 5 golden rules of corporate video production you can follow to turn your target audience into customers:

Identify Your Audience

Knowing your audience is very important to both video marketing and video production. You don’t want to create video content that you hope will appeal to everybody. The moment you do this you are most likely fail. 

In any marketing strategy, one of the main goals is to communicate your unique value to a certain audience. Identify who your target audience is, or different audiences are. Consider what they are looking for, and solve their specific pain points in a separate video or campaign.

Tell Your Story

One of the best ways to connect with your target audience is to tell a story. Your audience will not be able to connect with your video content if your video doesn’t have an interesting and compelling story. 

Through telling a story, the audience will be able to relate to your corporate videos better and you’ll be able to hold their attention much better as a result. Moreover, it will also go a long way towards encouraging people to watch the video in its entirety.

Show and Don’t Tell

With blogs or articles, the text will allow you to tell your audience about your brand, products, and services. On the other hand, videos will allow you to show them. This type of content gives your audience an inside look at what it is like working with your brand, using your products, or using your services.

Studies show that video is more effective than text as online users these days don’t have long attention spans. Therefore, it’s better for audiences to grasp your message. The sense of sight will be accompanied by spoken word, giving visual and audio cues to your viewers.

Make it About Your Customer

Your audience needs to have a clear picture about what their experience will be like the moment they work with you. Corporate video production is an ideal way to create content that will showcase what makes your business or brand trustworthy. It will also show how your product or service directly improved someone else’s experience.

Moreover, it’s important to show things aside from what you are selling. Show your culture, community involvement or charitable efforts. Share the stories that are meaningful to your customers.

Let Your Audience Know Your Values

You may be hesitant to share your brand’s opinions, values, or beliefs. At times, you may feel that doing so could alienate or offend a part of their audience. However, transparency is something that your audience will highly appreciate and help your stand out from the rest. It can also build a stronger connection with your audience that has the same values and beliefs as you. 

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. We have years of experience in producing quality videos and we have been helping businesses reach their digital marketing goals for many years now. 


Companies produce corporate videos as it serves as an online communication that they can benefit from utilizing. Be it a small or huge enterprise, businesses are joining many of those whoa are getting started with creating online videos. To find out what you company should not miss when creating a corporate video, check out the list below:

Don’t forget to write an awesome script

Your script serves as a blueprint of your corporate video. Since it is the foundation of your video marketing effort, this can make or break the entire production. Therefore, it should be unique and well planned for it to be compelling to your audience. To achieve this, assign the scriptwriting task to someone who is experienced in this line of work and can take a fresh look at the company. He or she should be from a different company or not one of your employees. This way, as a scriptwriter, he or she can explain it in a way that any type of audience can relate to, whether the viewer already knows who you are in the industry or not.

Hire a team of professionals
Another option you have is to hire a professional video production team, who can help from the scriptwriting phase up to the post-production requirements.
Their team will have you fill out a creative brief so they’ll have a better of what your company does or what are your goals. In this brief, talk about your company, your employees, and achievements at a high level and define what you really want to be included in these corporate videos. Once done, the writer will use that creative brief to write about your video’s script.

Highlight the benefits
While you want to promote your business or to introduce your branding to a wide selection of audience, remember that people watch videos to be educated or to solve your problems. They are not watching to learn about your company or share your business’ story to their friends. Therefore, you must focus on showing them the solutions or the benefits they can get out of your products or services. Instead of discussing how competitive your product is or how many great features your gadget has, tell your audience how your device will help them live better or how it will solve their problems. This way, your viewers will find your video relatable while avoiding sending them with information that they will not easily understand or are interested in.

The video should have a recall to your audience
Everyone loves to be entertained, whether your audience is a working mom, company owner, or a student. So it will be best if your video has a way of making its viewers entertained while promoting your product or service. The positive mood makes it more convenient to connect with your audience and it will also help them easily remember your branding. If the video is unique and effective, they might even post it on their social media sites to share it with their friends. This allows you to have more potential clients to reach. Whether you want to add a bit of drama or humor to the video, make sure it is something that is new to your audience.

Are you planning to include a corporate video to your landing page? Or maybe use it to promote a new product or service that your company is offering? Let Reelmedia Pte. Ltd.’s staff members help you create a video that your target audience will surely love. Visit their site now for more information about their services.


The old ways you can promote your branding, services, or products of like advertising on posters, newspapers, and flyers are becoming more and more outdated. Today, businesses are more inclined to using online marketing. This includes content marketing as well as video marketing. Companies are beginning to follow this new trend as it allows them to reach more audience and is way cheaper than advertising on television or having a billboard. Regardless of whether the business is already well established or a start up company, online marketing has become an essential part of any business promotion. What’s more is that these companies can now interact with their audience and clients. They can even build awareness of the brand, product, or service without spending a fortune.

With the use of social media sites, people spend hours to find the products or service that they need. So it will be a missed opportunity for any business to ignore this opportunity to target a huge market. One good way to attract their attention is by creating a corporate video production. If you want tips on how to produce great corporate videos, check out the list below:

Learn how it’s done
Be sure you have an idea on how to plan and manage a corporate video production, especially if this is your first time to handle one. Everything from the pre-production up until the post-production know-hows, educate yourself about the process to be able to produce an awesome video. You can also assign a company who is expert in this field or assign of your staff who is skilled in this kind of project. Keep in mind that you will need a lot of good talents to achieve great success on this video production. This is also a good investment to help reach your target audience and better promote your business.

Be creative
There are a lot of videos out there so you need to try something outstanding and unique such as animation or explainer videos to create an impact to your audience. While creating testimonials or live videos has its advantages, animation is still considered as something that is newly explored tool in the corporate work. This means that your audience is still curious to watch it. By the end of the video, your target client should either want to learn more about you or do business with you. Your corporate video also needs to be effective that it can make your audience come back to your page for more information about your service.

Keep it short as well as simple
When making a video, always remember that your viewers have a short attention span. The challenge is not just to make a video but also to create something that will catch the attention of its audience. It also needs to keep your audience engaged into watching the video they have already absorbed what your message is to them. In fact, your video only has 8 seconds to grab attention before your viewer decide to move on to another link or website. 8 seconds is not a lot of time, especially if you are just starting to promote your brand to the public. That is why your need to be sure to hire the right staff and plan the project well for it to effectively sell your service or products.

Need help finding the right team to create your next video? Let Reelmedia Pte. Ltd. help you create one that your target audience will definitely love. Visit their website today for more information about their video creation services.


For starters, companies use corporate videos for business to business (B2B) purposes, for product promotions, training, and advertising. It has recently become a great marketing strategy, helping companies to easily reach their target audience. So how can one create an effective corporate video that your audience would love to watch or even share? How can you maintain the level of professionalism while entertaining your audience? For more details, check out these tips on creating more cost-efficient corporate videos.

Understand the process
If this is your first time to make a video, make sure you have an idea how it works. Spend some time to do some research about the process from the pre-production up to the post-production practices. You or someone from the team can manage the production once the camera starts rolling to ensure everything goes as planned. Assign someone who is trained and experienced in this kind of project is important because you will need a lot of good talents to ensure the success of this video production. Doing so, you can be confident that your money and time is going to the efforts into producing a good quality video.

Make it short and simple
It is not a secret that viewers have a short attention span. That’s why the challenge in creating corporate videos is not just to catch the attention of its audience but to hold it. Keep your audience engaged into watching your video until you have already delivered your message to them. Ideally, videos only have 8 seconds to grab attention before people decide to scroll down on their news feed or move on to another website. We all know that is not a lot of time, especially if you are just introducing your brand to the public. Therefore, you need to a good punch right and deliver an effective message right in the beginning of your video.

Be creative
Try something innovative and unique like animation or explainer videos to create your corporate video. Unlike the common testimonials or live videos, animation is still considered as a newly explored tool in the corporate work. By the end of the video, your target audience should wither want to know more about you or do business with your company. Your video has to be effective to the point that your clients would be back to your page for more.

Have great visuals
All the visuals you will be using in the video should complement the value of the information you are trying to convey. To gather ideas, you may look for inspiration from your favorite music videos, films, or advertisements. Or perhaps watch the not so good videos and see how you can solve the problem of improving it, and then apply it to your video production.

Cheaper can be better
Got limited budget for your upcoming video shoot? Good thing cheaper videos can still be better. Just be creative and resourceful so that you can pull through even if you only have limited budget. Ask for help from your staff members and you might be surprised to see how passionate they are when it comes to creating videos or sharing unique ideas. You may also ask for recommendations for affordable corporate video production team who can still be creative while working within your means.

Do you need any help with creating an effective video production? Don’t think twice and get in touch with one of Reelmedia Pte. Ltd’s knowledgeable staff members. You may also check out their website for more details about their video production services.