According to Wyzowl statistics, a whopping 63% of businesses are already using video marketing. In addition, 82% of the respondents also believe video is an important part of their overall marketing strategy.

For many businesses, video marketing is one of the best additions to their promotion toolbox. However, is it truly worth it? The answer is a resounding YES! Not just because everyone is doing it, but because video marketing is one of the most versatile and profitable digital marketing tools available.

Still not convinced? Below are 7 powerful reasons to invest in video marketing right now.

1. It boosts sales and conversions

If you want to earn some serious money, video marketing is one of your best bets. In fact, adding a product video on the landing page has been proven to increase conversions by as much as 80%. Imagine that! 

Not only that, videos can also lead directly to sales. In fact, some studies show that at least 74% of users who watched an explainer video about a specific product eventually bought it. That should be enough motivation to start creating that amazing product video now.

Come to think of it, the power of videos is not even surprising. Vision is the most dominant sense and most information that is transmitted to the brain is visual. So if pictures can boost engagement dramatically, imagine what videos can do for your business!

2. Video provides massive ROI

Here’s something that will get you even more excited: 83% of businesses attest that video provides a massive return on their investment. While video production is undeniably not an easy task, it can pay off big time! If creating videos is not your forte, it is reassuring to know you can always turn to professionals to help get the job done.

Another great news is videos don’t have to be prefect as long as the content is amazing. Some research show that users are usually put off by videos that don’t explain the message or product clearly enough. 

3. Video can help build trust

Trust is the foundation of sales and conversions. That being said, building trust should be a good on its own. If truth be told, the whole concept of content marketing banks on trust and the creation of long-term relationships.

So stop focusing on selling. Rather, let people appreciate your value by offering them interesting and valuable information.

Promotional videos can also help foster trust. While some consumers are skeptical about purchasing products or services online, effective marketing videos can help change their minds. 

And since most videos are presented in conversational form, this makes people feel like it’s created just for them. This feeling can also help them become loyal to the brand.

4. Google loves videos

Videos can help ensure visitors will spend more time on your site. This longer exposure not only helps build trust, it also signals search engine that your site provides great content. Moovly provides an interesting statistic: you are 53 times more likely to show up on top of Google’s searches if you have a video embedded on your site.

Since Google also owns YouTube, there’s also a massive increase in terms of how videos affect the search engine rankings. In line with this, make sure your videos on YouTube are optimised for SEO. Start by writing catchy titles and meaty descriptions. 

It is also recommended that you add a link back to your website or products and services. This will give potential customers guidance on what step to take next. To encourage actions even more, you can also look into interactive videos.

5. You can use videos to explain everything

Are you in the process of launching a new product or service? Produce a video to show how it works! Think about this: 98% of users report they have watched an explainer video to learn more about a specific product or service. That’s the reason 45% of businesses strategically place explainer videos on their homepages.

Of those brands, 83% reported their explainer videos have helped their campaigns tremendously. If you want to explain a complex concept, consider creating animated videos. Animation can effectively bring concept to life than just mere text or live video. Animated videos offer the perfect mix of nostalgia, simplicity, and entertainment. And they work!

6. Video can help encourage social shares

Statistics show that 60% of social marketers used video content in 2015 and 73% of the total respondents are planning to include it in their marketing toolbox moving forward. Social networks know the value of videos by providing features that encourage sharing of video content.

It is important to note however that in the context of social media, people will share emotions as opposed to facts. In fact, at least 76% of users admit they would share branded videos with their friends if they find it entertaining. With that said, consider making fun and entertaining videos to boost social shares.

7. Videos engages the laziest of buyers

Video is not only a great tool for learning but it’s also very easy to consume. Nowadays, most people are too lazy to dig deep into services or read lengthy product descriptions. If anything, the modern consumer would rather see the product in action. Fortunately, video can capture a massive audience and it works on countless levels, even the laziest ones.

Over to You

Video marketing’s popularity is no coincidence. Taking into account all the amazing benefits they offer, it’s not surprising they have become wildly popular. If you haven’t yet, now is the best time to try video marketing. If you need guidance, we’d be more than happy to help!


Due to various changes in Google’s algorithm for search rankings, marketers are looking into different ways to increase amount of time visitors stay on their website. One option they considered to be effective is by having an explainer video on their sites. This type of video has noticeably boomed in the recent years and has shown great improvement in growing businesses. It has also become one of the best tools in marketing. Check out the list below for more of its advantages:

Explainer video can increase your business’ conversion rates:
In addition to the perks mentioned above, an explainer video can help business owners to keep tabs on how many visitors their sites are garnering each day. It can even show you who among these clients can become actual customers. You can also refer on video’s number of views to have an idea of what services or products your clients are interested in. In fact, based on Video Rascal’s study, 85% of your potential clients are more inclined to buy a product or avail a service after they have watched an explainer video.

Explainer videos can generate increased interest
Through social signals, businesses can spread the word about their products, services, or even branding. Creating images and videos does these social signals to attract the attention of target users. There’s even a study that shows that 70% of overall Internet users watch online videos. This is a huge market for companies who want to sell or offer products and services.

Make sure your audience understands your message.
While having well-written articles is important, there is still a chance that your audience will not interpret your message properly. With explainer videos, you can remove that chance since your audience will no longer be doing the guesswork to know what you are trying to tell them. Since the content is delivered visually and orally, viewers gain a better understanding of what the branding, product, or service is all about. It helps you connect better with your target audience by explaining why your service is beneficial to them. You can even use testimonials from other customers or clients to make the video more relatable.

Explainer video allows you to rank better in search engines
Having endless pages of articles with block text and graphs or images can overwhelm your viewers and scare them away. User experience is a huge factor in search engine ranking so you have to give your audience a reason to enjoy browsing your page. To get their attention immediately, you can start by showing them an explainer video with details that will allow them to easily grasp what your website is all about. You can use animation, add humor, feature a customer’s story, or include a short documentary to tell them more about you.

Explainer video can increase your web traffic
If you have been around in the digital marketing industry, you’ve probably heard of viral videos. It is a video that gets a large viewing from various types of audience in just a short amount of time. There is really no proper formula on what video s would go viral. Just make sure your video is unique, outstanding, and relatable so it has better chances of gaining popularity.

Explainer video helps audience retain information
An average person retains 50% of what they see. This means that with explainer video, it will be easy for them to remember your business branding, your tagline, and even your products or services. If the customer likes your video and your product, they’ll more likely share your video.

To create a video that has good chances of going viral, contact Reelmedia Pte. Ltd.


When it comes to marketing, you will encounter many standard tools that marketer use just to increase ROI and conversion rates. While having a beautiful website and quality content can give your business a great boost, you still need to continuously improve your page with new updates. People will keep coming back for more information once they see that you regularly update your website. So what tools can you use to further increase your conversion rate? How can you attract more customers and convince them to maintain their subscription to your website?

There are many conversion tactics that many businesses are using to increase their conversion rates. One of which is explainer video. It is a short video that is used to tell a story about a company’s history, mission or vision, new products, new services, and a whole lot more. You can either use hand drawn, clay, or digital drawings to produce once explainer video. No matter which type you choose, they are sure to give your business a better way to convey your message to your audience. So why is explainer video so effective in boosting your sales? Here are some of the best answers:

1. It can easily grab your target audience’s attention
Studies show that the attention span of an average person only lasts up to 8 seconds. This shows how short your time is to capture your audience’s attention. If after 8 seconds you do not sound interesting or entertaining to them, you might risk losing their focus, leading them to skipping your video or going to a different website. So don’t waste that first 8 seconds to convince your audience to buy your products or love your branding. Engage them into learning more about you buy watching the entire video and taking the next step your desire.

2. It offers clear presentation
Whether your target audience visual or audio learner, explainer video can still grab their attention. We all know that a persuasive content is good so imagine how effective it will be if we tie it up with good text, speech, and graphics. You will be able to communicate more clearly with your audience. Since an explainer video has to be short, you are forced to compress your content into just 60 to 120 seconds. This means that you will only discuss what needs to be heard by your audience. Your marketers and video production team will also find the best ways to concisely and simply convey the benefit of your services or products.

3. Better chances of being shared
Since explainer videos are more entertaining and less dragging, your viewers will more likely to share it than just plain articles. Once it is shared, it also has better probability of attracting leads to your website. This means better conversion rates for business. Your viewers will eventually become your customers and then promoters if you give them valuable content through videos. If your customers like your branding, products, and services, they’ll more likely share your explainer video on their social media like Twitter, Facebook, or YouTube. This allows you to easily spread the word about your business without even lifting a finger.

So go ahead and start planning your next explainer video. You’ll never know how much number of customers it can reach in just one day. Share it to your social media sites and let your clients help you the right leads for your business.
Need help with creating explainer videos? Contact Reelmedia Pte. Ltd to find out more about how they can help make an exceptional video today.