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Did you know that animated explainer videos are a great tool to attract visitors to your site and tell them about the great benefits and amazing features of your service or products? 

Are you aware that using explainer videos can really push your brand or business up and get you positive results? Let’s find out why explainer videos is a great way to get your message out to your potential clients.

A recent research was conducted by the Nielsen Research Training and Consulting Group stating that the average user spends about 10-20 seconds on a site if there is no compelling reason to stay longer. The first 10 seconds are very critical for giving the user this reason to stay by clearly setting out your brand's value proposition.

With only a short period of time, you really cannot rely on content and graphic always just to attract your audience's attention. If you are unique from the rest of your competitors, say you offer a unique product or service, then show it to the world. Most of your audience do not have time or desire to research further why they need your offer.

Why Is An Explainer Video Works Better?

Let's tackle this psychologically.

FACT: 20% of people remember the information they read and 10% remember what they heard.

FACT: Internet readers pay close attention to information that is in the form of images.

FACT: Visual information is processed 60,000 times faster compared to text.

So, based on the facts above, you now understand that text and audio are not as effective as non-verbal communication and when it comes to influence, it is not as strong.

Having an animated explainer video is more effective in clearly articulating your service or product, plus the information retention of the viewers is much higher than just reading texts. It also takes less time to digest more information using videos than reading.

Besides, animated explainer videos do not just involve visual communication but also audio which can significantly enhance one’s perception. So, what can it do to your online marketing campaign? Well, as a digital marketing company and a video creation specialist here at Reelmedia, it offers a lot of benefits. 

Here are the statistics from Wyzowl's video marketing statistics last 2018, where they surveyed 570 unique respondents last December of 2017.

* 99% of businesses that used videos continued till 2018

* 85% of businesses use video as a crucial part of their marketing strategy

* 82% of businesses spend more on video marketing in 2018

* 78% of businesses stated that videos give them a positive ROI

Here is the video effectiveness for business development:

* 97% of marketers claimed that video has helped increased the user understanding about their service or products

* 75% claimed it helped increase their sales

* 47% claimed that video helped reduce their support queries

* 76% claimed that it increased their traffic

* 80% of the marketers say that it lessened the bounce rate and increased the average visit duration on their website

The data showed that video indeed helped push up their marketing efforts and bring more positive results compared to just texts and images.

So, if you want your brand to have a stronger presence, you should try video marketing, may it be explainer videos, commercial type videos, or corporate videos. To make it powerful, you have to be clear about your message and what you want people to know about your products or services. 

If you need expert help with your video marketing efforts, get in touch with us. We would be more than happy to create videos that can help you achieve your business objectives!


Due to various changes in Google’s algorithm for search rankings, marketers are looking into different ways to increase amount of time visitors stay on their website. One option they considered to be effective is by having an explainer video on their sites. This type of video has noticeably boomed in the recent years and has shown great improvement in growing businesses. It has also become one of the best tools in marketing. Check out the list below for more of its advantages:

Explainer video can increase your business’ conversion rates:
In addition to the perks mentioned above, an explainer video can help business owners to keep tabs on how many visitors their sites are garnering each day. It can even show you who among these clients can become actual customers. You can also refer on video’s number of views to have an idea of what services or products your clients are interested in. In fact, based on Video Rascal’s study, 85% of your potential clients are more inclined to buy a product or avail a service after they have watched an explainer video.

Explainer videos can generate increased interest
Through social signals, businesses can spread the word about their products, services, or even branding. Creating images and videos does these social signals to attract the attention of target users. There’s even a study that shows that 70% of overall Internet users watch online videos. This is a huge market for companies who want to sell or offer products and services.

Make sure your audience understands your message.
While having well-written articles is important, there is still a chance that your audience will not interpret your message properly. With explainer videos, you can remove that chance since your audience will no longer be doing the guesswork to know what you are trying to tell them. Since the content is delivered visually and orally, viewers gain a better understanding of what the branding, product, or service is all about. It helps you connect better with your target audience by explaining why your service is beneficial to them. You can even use testimonials from other customers or clients to make the video more relatable.

Explainer video allows you to rank better in search engines
Having endless pages of articles with block text and graphs or images can overwhelm your viewers and scare them away. User experience is a huge factor in search engine ranking so you have to give your audience a reason to enjoy browsing your page. To get their attention immediately, you can start by showing them an explainer video with details that will allow them to easily grasp what your website is all about. You can use animation, add humor, feature a customer’s story, or include a short documentary to tell them more about you.

Explainer video can increase your web traffic
If you have been around in the digital marketing industry, you’ve probably heard of viral videos. It is a video that gets a large viewing from various types of audience in just a short amount of time. There is really no proper formula on what video s would go viral. Just make sure your video is unique, outstanding, and relatable so it has better chances of gaining popularity.

Explainer video helps audience retain information
An average person retains 50% of what they see. This means that with explainer video, it will be easy for them to remember your business branding, your tagline, and even your products or services. If the customer likes your video and your product, they’ll more likely share your video.

To create a video that has good chances of going viral, contact Reelmedia Pte. Ltd.


For those who are not familiar with it, an explainer video is a short online marketing video that is used to explain a company’s product or service. It is often placed on a website’s landing page, home page, or a prominent sales page. It has become extremely popular since consumers find it easier to digest information through videos. Some business owners even agree that an explainer video help boost the conversion rates of their site by as much as 144% because they included explainer videos on their website.

1. Focus on having an awesome script

Your script can make or break your explainer video. As a foundation of your video marketing effort, the script is where everything else is built. It should be unique and well written for it to be appealing to your audience. To achieve this, you need to assign the scriptwriting task to someone who can take a fresh look at your company, therefore he or she should be an outsider or not one of your employees. This way the scriptwriter can explain it in a way that any type of viewer can understand, whether the viewer already has an idea of who you are in the industry or not.

If you hire a professional video production team, they will have you fill out a creative brief about your company first. In this brief, do your best to talk about your business at a high level and define what really should be included in this explainer video. Once done, the writer then will refer to the brief when writing about your video’s script.

2. Keep it short
If you keep the video short, the easier it will be for people to remember your business. While you want to inform your audience of how awesome your company is, your business accomplishments, and services you offer, having a long video has a higher risk of you losing your audience’s interest. Keep all the lengthy details to your blog or about us page. Use the explainer video to get people interested and leading them to take the next step. As a rule of thumb, the video should only have 150 words per minute for it to be easily absorbed by your viewers.

3. Highlight the benefits
Remember that your audience is watching the videos to be educated or to get solutions to their problems – not to learn about your company or promote your business. Therefore, you need to focus on showing them the benefits they can get out of your product or service. Instead of discussing how many great features your gadget offers, mention how your device will help them live better. Make it more relatable and avoid drowning your audience with information that they will not easily understand.

4. Make it unique and memorable
Everyone loves to be entertained, whether he is a CEO of a prestigious company, working moms, or students. So it will be best if your video has a way of keeping its viewers entertained while introducing your product or service. The positive mood makes it easier to connect with your audience and it will also help them easily remember your business. If the video is effective, they might even share it with their friends, giving you more potential clients to reach.

Are you planning to add an explainer video to your landing page? Or perhaps use it to promote a new service that your company is offering? Let Reelmedia Pte. Ltd.’s staff help you create a video that your target audience will surely love. Visit their website today for more information about their services.