There are many advantages in creating explainer videos. It is considered as one of the most effective tools that content marketers use in order to engage target audience. In fact, many web users also consider animations as an efficient tool for creating brand awareness.

The main reason why many prefer explainer videos is that it allows you to communicate orally and visually with your target audience in an appealing and interactive way. Viewers are also able to easily grasp what is being said or instructed on the video rather than reading a full-length article. Moreover, the ever-changing technologies provide flexible platforms for you to produce unique brand experiences. Not to mentioned the convenience that you can now create videos with just your smart phones. To know more about the benefits of creating explainer videos, check out the list below:

1. It increases the conversion rates of blog posts
There used to be a time when a blog post is just a full-length text with some images and bullet points. Now, more and more blogs add in explainer videos since it is known to be an effective tool to increase conversion rates. In fact, as per the blog of digital marketing agency Oxygenmat, those blog posts with at least one type of visual contents such as an image of a video convert better as compared to other ordinary blog posts. In addition, explainer videos can increase the conversion rates of a post by up to 20%, and up to 46% of users follow the call to action after viewing an ad.

2. Cuts down the budget in advertising

If you’re looking for the most affordable platform to create brand awareness or start up a campaign with your explainer videos, YouTube is one of your best choices. This platform has more than 300 hours of videos uploaded every minute, making among the most popular search engine today. Therefore, if you do not have a YouTube channel yet, this is more than enough reason to create one. Once done, invite all your followers, friends, and colleagues to subscribe to your videos, and share it on their social media sites. Be sure to upload high quality explainer videos that are short and easily understandable.

3. Easier to share on social media

We all know by now that social media channels are great and effective avenues to engage audience with videos, be it an animation or documentary. There are also studies that show that about 92% of mobile video viewers are likely to share videos with their followers or friends. This multiplies video engagement rate. Additionally, explainer videos get the highest reach on social media sites like Facebook and they engage a huge percentage of audience reached.

4. Helps audience retain more information

People are more likely to remember information after watching a video. Therefore, it will be easier for them to remember your services and branding if you give them an effective video. An average person retains fifty percent of what they see. Therefore, with an explainer video, it will be easy for them to recall your business branding, your tagline, your goals, and even your products or services. Just be sure to keep it short so it will be easier for them to grasp your message.

If you are looking for a reliable company to make you an impressive explainer video, head over to Reelmedia Pte. Ltd.’s website. They offer great services to help you reach your audience through quality videos. Visit their website now for more details.


For those who are not familiar with it, an explainer video is a short online marketing video that is used to explain a company’s product or service. It is often placed on a website’s landing page, home page, or a prominent sales page. It has become extremely popular since consumers find it easier to digest information through videos. Some business owners even agree that an explainer video help boost the conversion rates of their site by as much as 144% because they included explainer videos on their website.

1. Focus on having an awesome script

Your script can make or break your explainer video. As a foundation of your video marketing effort, the script is where everything else is built. It should be unique and well written for it to be appealing to your audience. To achieve this, you need to assign the scriptwriting task to someone who can take a fresh look at your company, therefore he or she should be an outsider or not one of your employees. This way the scriptwriter can explain it in a way that any type of viewer can understand, whether the viewer already has an idea of who you are in the industry or not.

If you hire a professional video production team, they will have you fill out a creative brief about your company first. In this brief, do your best to talk about your business at a high level and define what really should be included in this explainer video. Once done, the writer then will refer to the brief when writing about your video’s script.

2. Keep it short
If you keep the video short, the easier it will be for people to remember your business. While you want to inform your audience of how awesome your company is, your business accomplishments, and services you offer, having a long video has a higher risk of you losing your audience’s interest. Keep all the lengthy details to your blog or about us page. Use the explainer video to get people interested and leading them to take the next step. As a rule of thumb, the video should only have 150 words per minute for it to be easily absorbed by your viewers.

3. Highlight the benefits
Remember that your audience is watching the videos to be educated or to get solutions to their problems – not to learn about your company or promote your business. Therefore, you need to focus on showing them the benefits they can get out of your product or service. Instead of discussing how many great features your gadget offers, mention how your device will help them live better. Make it more relatable and avoid drowning your audience with information that they will not easily understand.

4. Make it unique and memorable
Everyone loves to be entertained, whether he is a CEO of a prestigious company, working moms, or students. So it will be best if your video has a way of keeping its viewers entertained while introducing your product or service. The positive mood makes it easier to connect with your audience and it will also help them easily remember your business. If the video is effective, they might even share it with their friends, giving you more potential clients to reach.

Are you planning to add an explainer video to your landing page? Or perhaps use it to promote a new service that your company is offering? Let Reelmedia Pte. Ltd.’s staff help you create a video that your target audience will surely love. Visit their website today for more information about their services.