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1. WHY VIDEO MARKETING – VIDEO BLOGS & SEO?

A video blog is a great example of video marketing and can help you improve your websites SEO rankings and at the same time help to personalise your company making a real connection with a prospective client. By regularly updating your video blog you can indicate to Google that your site is worth keeping near the top of it’s rankings; as the search algorithms use the frequency with which a site is updated to help qualify it’s SERPs. Make sure the videos you upload are shot in HD, have a carefully written script and are embedded in your site using Youtube. This allows Google to use the transcript of your video to help move you up to the first page results for your chosen keywords. This then all has to be balanced out so you get the best ROI possible. Strategy is the key here. Your video will have to elicit some emotional response from the viewer and at the same time contain your keywords and a good reason for your viewer to actually click on your video. Video Marketing that is irrelevant to your clients will not provide the ROI you are looking for.

2. EVERYBODY’S DOING IT:

By mapping out a number of videos in advance you can target a list of keywords that suit your SEO needs. Once you have done this you can plan the content of your videos by thinking about the questions your prospective clients might ask. The new Hummingbird update to the Google search algorithms is designed to take into account the greater number of searches being made by voice search. These queries are usually longer than typed search queries and as a result the Hummingbird update looks for context. If you have a well thought out SEO strategy for you video blog you can take advantage of this new type of search by answering the questions your prospects might ask. For example, if you run a hotel in Dublin you might have someone in the States speaking to the their phone and asking for ‘a hotel in Dublin with Irish dancing’. A video script starting along the lines of ‘X hotel in Dublin is one of the best places to see some traditional Irish dancing while you eat’ would allow Google to associate your site, with it’s embedded video, with live Irish dancing. There are hundreds of Google searches for ‘Irish Dancing’ in the States everyday.

3. WHAT TO DO?

It is important to make the most of the benefits available from video SEO on your video blog.

Key concepts/techniques to remember include:

Social sharing: if you video is fun, interesting and worth a watch it will get shared. Mobile video has exploded and people use their commute time to amuse themselves with funny videos. If your corporate video is funny (in the right way) it will get more views and shares on Facebook and other social media sites.

Link building: by using these shares you can get some great organic link building benefits.

Youtube comments: Did you know 90% of all internet traffic is video? People love online video. In preparing to write this article I noticed that a lot of Irish hotels that have videos of their business on Youtube have past guests from all over the world commenting about how great a time they had in the hotel. This is the best sort of endorsement a company could hope for, as it is unsolicited.

Geotagging: Did you know that if your corporate video has a graphic with your companies name and address at the end, and it is uploaded to Youtube, then Google’s search algorithms will read this text and use it to help Geotag your video? If the video is embedded on your homepage this will help Geotag your website. You can further help here by going to the advanced settings of the video manager on your Youtube account and adding in your business address. This will help Google to push people searching for your product, in your catchment area, towards your site.

By using these strategies you can easily ensure that Google and the other search engines give your site the credibility it deserves.

 

Hopefully this can help you get a better understanding on the benefits of using video marketing to upscale your business.

If you are interested in having a collaboration with a professional video marketing company, please do not hesitate to contact us!

 

 

Technology starts to play a bigger and bigger role in all aspects of our lives. It is enough to only look at how the way we communicate have changed in the last years and we will be amazed of the speed with which technology evolves. For example, YouTube was founded in 2005. That’s only 10 years ago, and I am sure many of us can’t remember how we lived without it. It has become almost an instinct to enter YouTube when we want to search for a song, trailer, speech, courses etc.

We are more connected to technology like never before and online marketers are some of the first who know how to use this in their benefit. Let’s be honest – who haven’t checked yet the Superbowl commercials?

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Well, if it was made possible for simple tools like videos to reach incredible large audiences, why don’t we apply the same principles to other fields? So, if you are a recruiter, you should start thinking about how your strategy should also focus on using video for recruitment marketing. And because the possibilities about how you can do that are endless, it’s important to make sure you are aware from the beginning of the importance and all the benefits you can get from this kind of strategy.

So, we prepared for you 5 main reasons why you should be using video for recruitment marketing.

 

  1. Showcasing. First of all, using video will help communicate messages about your company more easily. People will find more credible the things they see and hear than the things they read. And long-term, this will help you build your employer branding which will help attract the right people to you.
  2. Transmitting emotions. We live in a competitive world, so, if today you might think you will attract the best prospects for a job because you are the leader on a market, you really can’t know on what place you will be tomorrow. Because of all these reasons, the way a company transmits feelings and emotions has become more important than promoting the company or the products itself.
  3. Engage communities online. As all social media channels become a more natural way to communicate than traditional methods, video is the perfect method to make sure you are engaging your audiences. All the studies in the field have shown that videos are the type of content that will engage the most (comment, share, embed etc).
  4. SEO. In a world that people use internet for communicating, finding information, comparing, purchasing, you want to be found by them. When a prospect employee searches for your company, you want him to find your website as a first result. Video is a great way to achieve this. By adding optimized videos to your website and all your social media channel you increase considerably your chances of first-page ranking.
  5. Development of video technologies. Because more and more benefits are discovered from using video content, the tech world is starting to focus more on ways of integrating easily videos in all kind of social networks. You can check the latest Facebook addition of auto-play and featured videos and playlist.

 

Hopefully these reasons gave you a glimpse on all the benefits you can easily get if you start using video for recruitment marketing, Just have in mind the values you want to transmit, the segment of people you want to attract and let flow your imagination and creativity.

 

If you are interested in having a collaboration with a professional video marketing company, please do not hesitate to contact us!

yt and fb The rapid rise of online video over the last decade means that businesses not taking advantage of it for marketing purposes are missing out on a lot of traffic. According to a Cisco Global IP Traffic forecast, “IP video traffic will be 79 percent of all consumer Internet traffic in 2018, up from 66 percent in 2013.”

YouTube is still seen as the main player for online video services although Facebook has quickly established itself as a major player in the brand marketing segment. As of November 2014, after last year’s boom of premium ad options for native videos, Facebook has surged ahead of YouTube video posts. Following the proliferation of social networks sharing has become as prominent as searching. YouTube introduced easy video upload yet a lot of content users do not know about will surface through social networking.

The rise of the ubiquitous viral video, attributed to YouTube, is also the result of sharing via Facebook and Twitter. Marketing strategy for online video content should consider the nature of the video and ultimately its potential lifespan. Video on YouTube is longer staying, with more in-depth content users will actively search for. Facebook’s focus is on short and superficial, relying on exposure through social buzz; once out of the news feed exposure dramatically decreases. Choosing your online video marketing strategy platform should reflect the video content generated by your brand for the right brand focus.

Facebook’s main advantage is in the nature of the platform: extensive and constantly rising social user base. Preferential treatment is given to its native videos when determining what users see in their feed, together with the recently introduced autoplay video content in news feeds within its App Install ads.

YouTube on the other hand is investing into community of creators of staying quality. Something to keep in mind about YouTube is that, unlike Facebook where content is tied to the platform, link sharing is possible wherever your online coverage is supported.

One study examining the inherent differences of Facebook video and YouTube links discovered that although there are 8 times as many YouTube links shared compared to Facebook, engagement rate for Facebook is 40% higher with twice as many comments than YouTube. Deciding which platform fits your needs doesn’t necessarily have to be about exclusivity as both can be used despite their seemingly divergent focus.

Michelle Phan, covered in our recent post, is a user whose content fits the YouTube model. She also advertises new videos on Facebook to direct her audience to YouTube using call to action at the end of a short Facebook video. With this approach she has gained positional advantage of both platforms to promote content and drive YouTube views with different content to fit Facebook posts for more efficiency.

BuzzFeed is an example of another approach with brand content that falls right between both platforms. BuzzFeed’s strategy is to maximize views and exposure by using both platforms to get content up and to as many people as possible. This approach also takes into account that each platform has different ways of content discovery. Also in BuzzFeed’s case preference among its users for one platform is not necessarily constant; a big hit on Facebook can be a flop on YouTube and vice versa.

In the fast changing online marketing environment it is important to implement the right strategy for your needs to get ahead of the competition. If you are interested in collaborating with a professional video marketing company we want to hear from you so that we can assist you in developing the right product for your needs. If you are interested in having a collaboration with a professional video marketing company, please do not hesitate to contact us!

If you want to improve your Facebook Advertising Core Competencies, this 2-day intensive course will enable participants to develop a Facebook marketing strategy, launch compelling Facebook Advertising campaigns to drive leads/increase brand awareness, and review and optimise performance.

One of the new changes from this year in Facebook is represented by the amount of video present on the news feed, amount that has tripled since last year, to the joy of many users and advertisers who discovered this option.

There is only one person who can foresee who big will the video be on the social network, and that is Fidju Simo, the Director of Product in charge of video. Simo and her team are planning to tweak the website’s design in order to facilitate the way marketers can buy video ads and allow them to monitor their campaigns.   Her efforts are central to Facebook tapping the U.S. online-video advertising market, which is estimated according to EMarketer Inc. to  reach $7.8 billion this year, up 30 percent from $6 billion in 2014.

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“We’re just really at the beginning of understanding what video on Facebook is about,” Simo said. “We want to make sure that we’re really communicating on how people are engaging with video so marketers can really understand.”

Facebook has released a progress report  about video on the social network, including how users and brands have boosted the amount of video in the news feed by 3.6 times in the past year. In addition, the number of video posts per person has jumped 75 percent, with more than half of daily U.S. visitors watching at least one video a day, the company said. Facebook Chief Executive Officer Mark Zuckerberg said in a November public question-and-answer session that in five years, most of Facebook will be video.

Facebook now has to create new metrics for marketers to evaluate their video-ad campaigns, including how many people clicked on a link at the end of a video.

Facebook doesn’t break out revenue from video ads, for which it has been charging $1 million or more a day for 15-second spots, people familiar with the situation have said.

Facebook “is coming on strong and has the potential to put pressure on YouTube,” according to an EMarketer report  that said social media will change the rules for video advertising.

Facebook has been taking more steps to improve video ads. In September, the company unveiled an ad server tool called Atlas to let marketers get data on how often individuals saw ads and on what device -- something that’s essential for video now that 65 percent of Facebook’s video is viewed via mobile devices. In July, Facebook also agreed to acquire startup LiveRail, which will help it serve video advertisements outside of the social network.

“LiveRail will make it so that publishers can be more efficient, and Atlas can help them understand how it helped their business,” said Brian Boland, a vice president focused on ads at Facebook.

As Facebook Director states, this is really the year wherea lot of investment and advertisers are now embracing the fact that we are big in video and new investments will be made in this direction.  If you are interested in having a collaboration with a professional video marketing company, please do not hesitate to contact us!

 

 

 

If you want to understand how people respond to your videos on Facebook, today you can use the new video metrics in Page Insights and Ads Reporting on Facebook.

Today, as a Page owner, you can only see how many people started watching your video. With the new metrics roll out over the coming weeks, you  can also see information like video views, unique video views, the average duration of the video view and audience retention. These new metrics are designed to help you learn what’s resonating with people and determine how to more effectively create and promote your videos on Facebook, which is a great news for us all.

But to help you understand how it works, we have prepared this guide for you on what to look after and how to interpret the data:

You can now see video views and the number of people that watched your video

You can now find both the total number of video views and the number of people who watched your video. A “video view” is defined as a view of three seconds or more and will appear for all videos, including those that come to life as people scroll through News Feed. You will also find renamed the “video plays” metric “clicks to play video.” These register after a person has clicked to play a video and it has started.

Understand your audience and learn what’s working

The audience retention graph in Page Insights shows the level of interest in different parts of your video. Spikes in the percentage of views at a certain point may indicate that people are re-watching particular moments, whereas a dip could show the precise moment when most people lost interest and stopped watching.

Page Insights View

These new metrics will also allow you to see the number of views that reached certain points in a video — 25%, 50%, 75%, 95% and 100%. This information can help you discover how your video is performing and help you determine where to place key messages.

Ads Reporting View

Using the “data breakdowns” feature in Ads Reporting, you can also learn how specific audiences responded to your video. For example, if females between 18 and 34 are a demographic you target in your campaign, the data breakdown will show the number of views you received from that demographic.

If all this information was useful for you, we invite you to use it wisely to speed up your online presence.

The business world is more and more prepared for businesses using video marketing strategies to grow as we can see from this  situation. If you are interested in having a collaboration with a professional video marketing company, please do not hesitate to contact us!

In this world of technology and sharing, keeping your followers updated has become an essential factor in any business. A very good example is Beyonce’s Facebook page, where she shared a 4 minutes video with behind the scenes to see the preparations for her live performance last month at the MTV Video Music Awards. The impact  of this video is very simple to count: in the first four hours, Facebook users watched the video 2.4 million times. On YouTube, the four-minute clip garnered just a few thousand views during that time.

What is the difference between these 2 methods of promotion? Many of the singer’s 64 million Facebook fans have spotted this video in their news feeds and shared it with their friends, while the people who saw it on Google’s YouTube did not have such an easy way to spread their enthusiasm and letting their friends now. According to the  head of digital at Parkwood Entertainment, Beyoncé’s management company, they are using Facebook a lot as an empowering and a connection tool: “For us, Facebook has become the primary platform that we use to communicate content to fans.”

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YouTube is still the big gorilla of online video, especially as an archive for work with lasting appeal and as a place where creators can make money from ads sold around their material. But Facebook’s ability to use social connections to make content popular fast, along with changes the social network has made to its news feed to showcase video better, have helped fuel rapid growth in the amount of video viewed on the service over the last year.

In  June, Facebook had  about 1.3 billion monthly users worldwide and started serving  up to an average of a billion video views a day, two-thirds of them on mobile devices. About 100 million new videos are uploaded every month. While that is a small fraction of YouTube’s traffic, it is up significantly from just a few months ago.

Chris Cox, Facebook’s chief product officer, said that video was still in its infancy on Facebook. Ordinary users are just starting to learn how to shoot great video on their smartphones, and most professional video creators do not yet know how to use the social network to amplify their audiences. The company itself is just beginning to grapple with how to give its users a satisfying video experience on the site.

Facebook also needed to upgrade its infrastructure to host more video and deliver it quickly and smoothly — a goal the company is still working on, along with other improvement. “We don’t support embedding right now. We should,” Mr. Cox said in an interview, referring to the ability to incorporate a Facebook video into other sites. “We need to make sure people have good controls over how and what videos they are seeing.”

Video creators are still plumbing the mysteries of what type of video does best on Facebook, so be prepared for more news here. Perhaps nothing demonstrated Facebook’s strengths in video more than the “Ice Bucket Challenge,” this summer’s social media phenomenon in which millions of people, from celebrities to unknowns, poured buckets of ice water over their heads and challenged others to do the same to raise money for research into amyotrophic lateral sclerosis and other charitable endeavors.

Between June 1 and Sept. 1, Facebook said, more than 17 million videos related to the challenge were shared on its service. Those videos were viewed more than 10 billion times by more than 440 million people. Unlike YouTube, which places ads before and around many of the videos on its site, Facebook does not get any direct revenue from video traffic other than from a few videos similar to television commercials that are bought specifically as ads.

The business world is more and more prepared for businesses using video marketing strategies to grow. If you are interested in having a collaboration with a professional video marketing company, please do not hesitate to contact us!

 

The first question that any business owner will ask himself at a certain moment is: “Will YouTube advertising work for my business”?

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This question derives from the great unknowns of YouTube, as for a long time, it was thought to be a place where the luck of the viral video rules, it has now become a place where you can target, measure, and see guaranteed results.

There is no way of knowing exactly if something will work until you do it.  However, through a little bit of research, three indicators have been discovered that tell you how well a campaign will work for your company.

Any business that wants to grow needs to know their numbers. If you know what a customer is worth to you, that says you are ready to grow. Being prepared to grow is maybe the most important quality a business can have.  But without knowing your numbers, one cannot set goals; if you cannot set goals; your campaign has no direction or purpose, so everything is linked.

What is your desired outcome?  Anyone that says anything different than customer acquisition is fooling themselves, because obtaining your desired CPA (Cost per Acquisition) should be your number one goal. Your desired CPA gives a campaign purpose. Without it you are just blindly paying for traffic and views, and what is the point of getting views if they do not lead to customers?

YouTube Advertising is the perfect bridge between TV Commercials and PPC Advertising.  The ultimate goal is to get potential customers off of YouTube and onto your website. When they get there, you must have a landing page with a goal that makes the click successful. Whether that means someone buys your product, or gives you their contact information, the goal is up to you to decide.

If  you want to use video marketing to grow your business, join the digital age today and become as successful as  the story is this: know your numbers, and do not just jump into something you are not prepared for, as it will be a waste of your money. However, if after reading this, you are sitting in front of your computer saying, “I know my numbers”, or “my business meets all of those indicators”, and I u can by working with a professional video production team.  For great deals on video production, contact us now!

 

A research done by Tremor Video and Millward Brow, where they examined more than 300 video campaigns and tested the content with 150 consumers, was made to track the receptiveness and feelings that these two have toward each one. Brands and marketers should take the advice to heart and create more innovative campaigns because, right now, most of them are doing it all wrong.

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Entice and intrigue

Finding balance here is the key. You should give enough information, not too much or too little, so that the viewers are encouraged to click through or act to find out more.

Remember to give consumers a reason to engage by starting the story, but not telling the whole thing. This applies both to getting people to pay attention to the ad (completion rate) and encouraging them to interact (engagement rate). Results showed that high-performing mobile creative outperforms TV benchmarks.

Bring them in

With an aligned design, technology and the right medium to create engaging advertising, you will be able to let your customers them stay in the video overlay and make their own decisions to continue to interact.

Symphony not noise

Every ad should sing and flow with a consistent theme and messaging throughout the layers of content. We know it’s tempting to use every tool in your belt, but too many messages, graphics and functions create confusion and dilute the effectiveness of the experience. With the many options available today, it’s easy to go overboard. Remember: simple sells.

Make them  feel

Consumers have an emotional connection to their mobile devices, so taking advantage of that and creating experiences that trigger an emotional response is the best strategy. The ads in the study generated more interest and excitement than we tend to see with TV or online video norms. Emotion is the heart of why advertising works, so remember this next time you are thinking about your videos.

When you pair emotional triggers in content with a distribution method that viewers are emotionally connected to, more often than not you’ll have a winner.

Catch the moment

Mobile devices serve as a first screen so often, so it’s important to use this moment to get people in the relevant moment. Find a way to keep consistent creative messaging across different platforms while leveraging the unique role of each device.

With availability of big data and targeting, brands are able to deliver their video advertisements in ways traditional media has never been able to do. The right message at the right time can be pitched to a single demographic group, or a series of demographics, with matching content.

Compare this with the old way of advertising that sees the same national brand ads plugged into TV shows and repeated, and the potential is obvious.

Adopting all five of these elements to your video advertising strategy will help generate interest, improve overall brand recall and increase sales conversations. So, join the digital age today and become as successful as you can by working with a very professional video production team.  For great deals on video production, contact us now!

Video have been present  for a long time now, as many production styles have evolved over the years, distribution channels have emerged, interactivity has blossomed and technology has changed the face of video forever. Even the influence of the video and voice message as it reaches the consumer in new and different ways has changed drastically.

The old cliché sOnlineVideoDeliveryays, "A picture is worth a thousand words." Maybe that picture is no longer a picture, but a video? I believe there are probably millions of people who watch video who would probably agree.

Here are some facts according to Going Social: The State of Video in 2013 that support the paradigm shift from, "a picture is worth a thousand words" to, "a moving picture is worth a million people."

• Forty billion videos are streamed in the U.S. each month.

• Seventy-five million people watch videos online each month.

• $6.3 billion will be spent on video ads in 2015.

Video and SEO -- How Do They Work Together?

We are all aware of the changes that the world wide web have offered to businesses and marketers, but now that SEO has teamed up with the video content to make it even more searchable than ever. If in the past, you needed to use DVD, retail displays and broadcast television, now you have global reaching power because you are equipped with SEO by your side in tandem with video.

It has been cited many times that Google favors video, and after all, they do own YouTube, the second largest search engine in the world -- second to Google, of course.  Google also knows that videos are everywhere, not just on YouTube and on your company website. They are also on social media channels and being watched on your smartphone sitting right in your pocket or hand bag.

When videos are being produced, marketers have to pay more attention not just to their content in the video and who they are producing for, but also for the search engine requirements. Based on consumer trends , broadcast TV has now been overtaken by digital media by almost 45 minutes more per week. That should tell you that digital video and SEO are critical for your marketing efforts.

Start Integrating Video Into Your Marketing -- Now!

The production of video comes with some implications just like media buying does. Video can behave very much the same way because you can produce your own video or pay an agency to do it for you, but either way they can be highly effective. If you decide to produce your own in-house, it is much like content marketing or owned media. You can have more control over the outcome of your message and it will be less expensive, but the downside may be that your production quality will probably suffer. In some cases, this lack of quality content can hurt your brand's reputation and brand image, so chose wisely.

Marketers Love Video and Everything It Brings to the Brand

When video and the web are combined, nothing seems to communicate stories more effectively. Marketers know this and they are increasing their marketing budgets to accommodate video.

According to ReelSEO's 2013 Q4 Video Marketing Survey & Business Video Trend Report, their findings are giving us an indication that video is on the rise and marketers should take notice.

• 93% of marketing professionals are implementing video in their strategies.

• 84% are using video for website marketing.

• 82% have expressed the positive effect video has on their organization.

Reach and Recall

Marketers always think about reach and recall. The good news about these two key performance indicators is that video is known to enhance a marketing campaign's reach, and at a lower cost. In the  Nielsen and the IAB report we can see that the  video is also known to make a marketing campaign more effective through generating an increase in brand recall (+33 percent) and message recall (+45 percent).

If a picture isn't worth a thousand words any longer, it may just be worth a million eyeballs or even increased sales.

So, join the digital age today and become as successful as you can by working with a professional video production team.  For great deals on video productioncontact us now!

 

Branding can be a hit or miss opportunity; there are many ways that a company can go about it.  The ultimate goal when branding a company name or product is carrying the sense of familiarity, a feeling of comfort that one can instill in customers.  There are many tried and true methods that are achievable with this mode of operation, from radio jingles to television commercials.  From print ads that hide in magazines to massively erected billboards: it is no question that it’s a proven road to success.  However, with the World Wide Web (the internet) becoming the massive outlet it is today with social media, branding has become even easier.  The methods that website video production teams employ contain a goal of instant gratification, a precisely planned and executed project.

Website Video Production Is An Expanding Market

Millions of users scour the net each day, hungry for new information and product.  The images come fast, and come plenty.  So web video fits in naturally because it is not only instantaneous, it is informative and aesthetically pleasing.  Depending on which website video production company house you decide to work with, the goals are all the same.  You will find that the process is not only fascinating, it’s quite exciting.  From gathering information based on demographics and websites to implementing them, your site will take a shape of its own.   Your video based adverts will become shaped not only by your customers, but by how you want your company and its products to be perceived.  A standard video production can aim for television and the like, but website video production focuses on new media.  New Media is a form of creating digital content that works in several facets: websites for one, social media, search engines and the like.

When creating this opportunity for a company, keep in mind that branding is the key to success.  After finding your specific audience, writers can be brought in to create copy and scripts that truncate the message a company is sending.  From there, the production company will work on pre-production with story board artists, set designers and the like to further the process.

Communicating Your Message With Website Video Production

In what way will your commercial speak to the masses, in a humorous tone?  Will it be testimonial, will is evoke an emotional feeling?  These are all factors that decide what light your product will be put in.

From Words To Streaming: The Digital Effect

Website Video Production lives up to its name in a unique manner: it produces products.  When the production teams then move on to actual filming, the steps of hiring talent should already been taken care of in preproduction, easing the flow of progress.  The filming can be done by either the production team themselves in house, or by outsourcing it to other trusted companies.  The project is then sent through to editing to make the final sound mixes, cuts and graphic visuals.  All wrapped up in a neat little visual package that speaks directly to an audience, the product is finally ready for the public.

Website video production is a proven method for gaining sales and loyal customers. Websites have integrated video and new media content to satiate the needs of a growing public’s short attention span.  The world has gone digital and sales for companies that have embraced this method of video marketing have come away with bigger brand recognition than ever before.

So, join the digital age today and become as successful as you can by working with a Website video production teams.  For great deals on video production, contact us now!

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