Key Components of Your Video Marketing Strategy

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corporate video production in Singapore

With video dominating your newsfeed and the Internet, maybe you're starting to think that you need to produce video. The problems is don't know where to begin. To help you get started, here are some steps you need to take before shooting a sales or corporate videos.

Know your video's purpose

A video marketing strategy will struggle to succeed if it's only focused on selling more products. While that may be your ultimate goal, too much self-promotional content will go unnoticed. Consumers watch videos that educate, inspire, and entertain them. 

Before you can even convince them to click "add to cart,” you need to show them why your product is worth their every cent. It is understandable that you still want to get your viewers to do the next step. However, you also wouldn't want them to feel annoyed because you assaulted them with another sales pitch.

Plan your video production

The plan of your corporate video production will serve as a synopsis of your story.  This way, you’ll have a good sense of why you’re making the video and who the video is for.  Without a plan, it would be hard to realize your ideas and measure your success. 

Just like in a film production, before the cameras start rolling, you need to have a script first. This will help you have a clear set of directions on what you want to achieve and how to get there. 

Create a pre-production checklist

After planning your video marketing strategy, the next step is to have a pre-production checklist. List down every material, prop, staff, and other important things that you will need during the production. If you have everything you need, things will run smoothly, saving you time and budget during production.

Choose the right music

This factor is crucial as music helps set the mood of your viewers. Many successful marketing videos are supported by good music that complements the pace of the content. Music adds energy and emotion to the video. We all know how important emotional factor when trying to connect with your audience.

Use engaging visuals

Match your music with the right visuals. Avoid keeping a single clip playing for too long as this could make your viewers feel bored. Instead, use quick and engaging videos to keep them interested in your content. With these tips in mind, you can now get started with your video marketing production and compete with other brands.

Have a good concept

This is one of the hardest parts of the process. If you have a team of creative minds who can help you conceptualise an idea, assign them to be a part of your video marketing team. Otherwise, you can hire creative professionals to get the job done. 

While market research can help you know who your target audience is, a creative mind can help you reach and engage them. Professionals have the experience in using the right approach to make your story appear fresh to the audience.

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. We have years of experience in producing quality videos and helping businesses reach their digital marketing goals. 

Reasons Why You Need Video Marketing for Your Business

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The conventional types of advertising such as using newspapers, posters, and flyers, are starting to become obsolete. Online marketing like content marketing and video marketing have already taken over. Today, more and more businesses are starting to follow this new trend as it reaches more audience and is practically cheaper. Be it a small or a huge enterprise, online marketing has become an important part of any business. It helps companies interact their target audience and build awareness of the brand, products or services. Through social media sites, people can spend as many hours as they want to watch videos online and it would be a missed opportunity for your business to ignore this huge market. So if you need more convincing as to why video marketing in Singapore is important, check out some of the reasons below.

Better chances of reaching your target audeince
Did you know that a total of 72 hours of video are actively being posted on the YouTube site in one minute? So by the time you have finished reading this paragraph more and more videos are up for view consumption. As mentioned above, social media users spend millions of hours watching video content in just one day. Moreover, since people pay attention to videos, video marketing generate more leads and better conversion as compared to any other forms of marketing. These should be more than enough reasons to convince you to join in and start your own video marketing strategy.

Better search engine rank
Google owns YouTube, and together they are two of the biggest search engines of our generation. This means that with a video you will have better chances of ranking in any of these search engine sites. So start making a YouTube page to market your business and to reach your target audience.

Don’t get behind the competition
Since video marketing is so popular you competitors may already have a great video marketing idea up on their sleeves or may be they have are already planning to join the bandwagon for better ROI. So be proactive and have an edge over your competitors. Think of a unique and catchy way you can connect with your audience through video marketing and start working on it.

Improve brand awareness
When making a marketing plan, most businesses’ goals are to have a better business visibility as well as brand awareness. And with videos, you have a great way to achieve these goals. People prefer watching videos than reading texts so you have better chances that clients will pay your site a visit and eventually purchase your product after watching your company’s video. If you’ve aced your marketing plan and have produced an interesting video, there is a great possibility that your video will go viral and have more views online that you have expected.

Improve chances of delighting your audience
Every opportunity you can interact with your audience is good for your business entity. If your video is so effective that it has sparked conversations between potential clients online then your team deserves a pat on the back. This is an indication that you are on doing the right thing as long as the connection between the clients and your company is positive.

Do you need more details about video marketing can help you? Contact Reelmedia Pte. Ltd. for any video production questions you may have. Their friendly staff will be more than happy to assist you.

Techniques and Guidelines in Producing Awesome Videos

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There’s a lot you can do with a corporate video. You can either use it to introduce your branding, promote a new product, or endorse a new line of business. Whether you are after a 30-second advertisement about a new service or an entire hour of introducing your business’ project, producing a creative video production is always a unique and effective way to deliver your story. Want to know the techniques you can use to better transmit your message to your audience through videos? Find out the guidelines by reading the next paragraphs below:

1. Start by understanding who are audience is or are
Before anything else, you need to understand whom you are doing this video production for. Is it for your business partners, for your new hires, or for your target clients? We all know that your ads will not appeal to every type of audience you may think of so you need to know their persona and be as specific as possible. Be sure that your message is well defined and is tailored to the problems of your viewers.

2. Make an impressive script
Keep in mind that all great things start on paper first, be it a video production, a building, or a movie. So during video production, treat your script as the blueprint or plan of the end results. The story inside it should describe every visual and audio element, just like when architects plan a building’s blueprint. This blueprint should resonate your message to your viewers and should clearly depict what you would like to see once the video is done. Spend as many hours as needed to produce an efficient script so you wouldn’t have to waste hours and budget doing edits or retakes.

Moreover, marketing videos are ideally shorter so if you can produce one that is less than a minute or two that will be more effective. Make it clear and catchy so you can easily grab attention of your target audience. Don’t squeeze in a lot of information about your product or business and consider it as a summary of what you want to say. Every second of the video should be worth your viewers’ time so save all the detailed information on your blogs or web pages.

3. Engage your audience
Unlike other marketing tactics, videos make it easier for business owners to persuade their audience. Just target the right audience, engage them, and you are on your to leading them to be one of your followers or customers. If they share your videos, they also help as one of your promoters. It offers a unique experience to your audience since it engages them orally and visually.

4. Focus on your audience
Establish a good relationship with your audience so you can reap the benefit of gaining their trust. Remember that at first, viewers are only watching videos for no other reason than to solve their own problems so you have to give them a reason to give you their support or help.

5. Properly distribute the video
Once the video is done, you can upload it to your personal website, your client’s website, company’s YouTube page, Facebook page, and other social media sites. You can also play the video at trade shows or seminars. By having a well-distributed video, it will be easier for you to reach you target audience.

Do you want to produce engaging, easy to watch, and engaging videos? Look no further than Reelmedia Pte. Ltd for video production services that you can trust! Visit their website for further details.

Video Marketing: 6 Hacks Guaranteed for Compelling Corporate Videos

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As technology continues to evolve for the better, marketing techniques from different industries are no exception.
In this digital era, video productions are already considered highly effective marketing tools not just by start-up businesses but by large-scale companies as well.
How do you come up with compelling and engaging videos? Below are six effective tips you should keep in mind:

1. Come up with a well-thought-out plan.
The world of filmmaking may seem too complicated and overwhelming. But most business owners know how significant it can be to their business. They also know that if they want to come up with the best video, they first have to come up with a robust plan.
However, don’t get too eager to create a video right away.
Make sure you have an objective/goal in mind. You also need to take into consideration the people that will be involved in producing the video. Furthermore, think of other key factors such as budget, timeline, and resources.
Your plan will serve as your guide so make sure you have all the bases covered. However, keep in mind that you can’t do all this on your own. Video productions can be complex therefore it is always best done by a team of experts.

2. Think of a purpose and create a story that focuses on it.
Corporate videos are made for specific purposes. With that in mind, create a story that will pique people’s interest.
But before that, you need to determine what type of message you’d like to convey to your target audience.
For you to be able to effectively communicate your message, try asking yourself the following questions:
• Do you need to raise brand awareness?
• Do you have a promo/offer that you’d want everybody to know about?
• Are you promoting a particular product or service?
• Are you aiming to attract new customers?
• What can your company do or offer to people?
• How can you let customers know about the quality of your products and services?
The answers to these questions can definitely help you develop good concepts for your video.

3. Make your video marketing interesting.
Corporate video production can be an excellent tool to showcase your business.
Depending on the message that you want to get across, you can come up with something that your audience can connect to emotionally. Or if you want it to be light, you can opt for ones that are funny.
Whatever the case may be, videos will require time, attention, and money. That being said, make sure you come up with something that’s effective, entertaining, and relatable so it will be worth all the investment.

4. Keep your video short yet concise.
Advertising videos are oftentimes short. In most cases, they last no more than 30 seconds.
To make things easier, shoot in multiple clips and then later combine them altogether.
Keep in mind that you might have to shoot plenty of short clips to produce the quality you want to achieve.

5. Make quality a priority.
Your video doesn’t need to have a Hollywood-level quality. However, it also must not look like it’s been recorded using just a camera phone.
Considering the impact corporate videos can make, it would be best to leave this aspect to the able hands of professionals.
Fortunately, you can easily search online for competent video producers. While you are at it, check the reviews as well so you would know what to expect. You can also ask your friends or colleagues for recommendations.
There are also video production companies that will do all the work for you. All you have to do is tell them the concept you want and other things that you need to get done.

6. Share your video with the world.
Aim to have your videos seen by as many people as possible.
To do this, you have to launch it effectively. For starters, you can promote your videos through your social media accounts like Facebook, Twitter, and Google Plus.

Also, consider giving your video some much needed exposure through your YouTube channel. It’s not just the most popular video hosting site but it also comes next to Google as the most well-known search engine.
Another way to effectively share your corporate video is through your company blog and email list. But make sure not to spam everyone on your list, otherwise they might end up unsubscribing. An occasional update will do the trick.
No doubt about it, incorporating videos in your marketing strategy is an effective means to increase traffic and enhance the conversion rate of your business.