corporate video production in Singapore

Twenty eighteen was a huge year for video content. Whether you are an advertiser or a social media user, you’ve surely noticed how Facebook, Instagram, and other social media accounts have changed how they present content. Video has become a staple on everyone’s newsfeed and it has greatly improved how we consume content. 

This is why more and more businesses are starting to use video marketing to promote their brand. Companies are starting to use corporate video production and explainer videos just to keep up with these changes.   

Mobile Device Adaptation 

With the availability of mobile devices, it has now become easier for consumers to watch videos anytime they want. In fact, based on the Digital in 2018 in South East Asia report of We Are Social, mobile connectivity in Southeast Asia was at 141 percent. This percentage is expected to grow by 2019.

These numbers only show that more people are accessing and watching online videos through their mobile devices. It also presents an opportunity for businesses to engage an audience primed and ready to consume video content. As a report from HubSpot Research revealed last year, 54 percent of consumers want to see videos from brand—more than any other content format.

Here are more reasons why video shows a lot of potential to attract consumers: 

Mobile is now the first screen for video

Gone are the days when television is the first screen people turn to for video consumption. According to data released by mobile analytics service Flurry, people these days spend an average of 2 hours and 57 minutes on  their smartphones and tablets. 

This is the first time that the statistics on the time spent on mobile screens has already surpassed the time spent watching television. Moreover, children now prefer tablets than TVs, with more than 1/3 of children aged 5 to 15 having their own device. 

Improves social engagement

Video content is a good way to improve engagement on your social media accounts. According to Statista, there will be 2.95 billion social media users by the year 2020. Therefore, focusing on social media networks to promote your brand can provide a great return. You can use videos to boost your business’ online engagement and conversion rates.

Through producing helpful and relevant video content on Facebook, Instagram, or other social media accounts, you will encourage your audience to like, comment, and share your content. Engagement is very important these days, especially now that people are bombarded with content on a daily basis.

Video has the highest engagement rate

Video viewership is growing each day. On Facebook alone, there is a whopping 8 billion video views each day. In the same We Are Social report mentioned above, it has shown that out of all the content formats being posted by Facebook pages in South East Asia, video content has consistently received the highest average engagement rates. It has received 9.94% in Brunei, 9.70% in Indonesia, and 6.27% in Cambodia.

If you need help with corporate video production, one company which can help you is Reelmedia Pte. Ltd. They are known in Singapore for delivering quality video production solutions. Check out their website for details. 

Regardless if you are a huge company making a killing or a startup still trying to find your way around, it would be safe to assume you consider every marketing dollar you set aside to be valuable.

In other words, you want to make sure your marketing allocation is spent on something that will yield the most in terms of ROI.

Reports and statistics have indicated that in today’s highly connected world, video marketing is one of the best options marketers have at their disposal.

However, there is no guarantee your video will always perform according to your expectations.

The good thing is you can significantly increase your video’s chances of faring exceptionally by avoiding these common video production mistakes at all cost:

Budget is too small.

The fact that video production costs money is not up for debate.

And this is understandable since the video production company you will be working with are composed of highly trained professionals who will spend countless hours creating the perfect video to sell your product.

If your budget is too small, chances are you’ll get nothing more than limited animation, stock character designs, and copy and paste scripts.

Typically, compelling and high quality explainer videos require a budget of at least $2,500.

Factors that can affect cost include complexity of scenes, video style, and the experience level of the video production company, among other things.

While videos can come across as costly investments, they are worth every penny if you take into account all the amazing benefits they offer.

The time you allot for the project is not enough.

If you want your chosen video production team to come up with the best concept for your brand, you need to give them ample time to brainstorm.

Creative thinking will take time.

Give your chosen team enough time to bounce ideas around as opposed to settling on the first idea that pops up.

In addition, don’t encourage ideas from videos done by your competitors.

While it would be wise to keep track and be aware of what they are up to, it is way better to create something that will make your brand stand out.

The video’s message is not clear.

If you want to make your video powerful, memorable, and effective, you need to ensure your message is clear and straightforward.

In other words, it should not beat around the bush and should be devoid of details that are unnecessary.

Sure, it can be tempting to include as many information possible about your product in one video.

Unfortunately, this would prove counterproductive.

Not only will it overwhelm the viewer, it might also confuse them.

Do yourself and your target audience a huge favor and get rid of all the elements that are unnecessary and focus on the primary message you would like to convey.

Once you get the attention and interest of your target audience, they’d most likely look for additional information from the other marketing materials you have on your site.

Also, since your video also functions as a sales and marketing tool, make sure you include a call-to-action as the end of the presentation so you can guide your viewers accordingly in terms of the action they need to do.

As much as possible, use your video to generate more leads for you.

So rather than merely inviting your viewers to visit your site, suggest that they sign up for any freebies you are offering or check out some of the amazing discounts you are providing.

You use too many jargons in your presentation.

While you might be familiar with corporate jargons, it is very likely that most of your target audience is not.

And since the video will be made for their consumption, their needs should rank high in your priority list.

That being said, ensure your script is jargon free and presented in a way that’s easy to understand.

Contrary to popular belief, your viewers will not be impressed with your use of jargons.

It might even do the opposite and cause them to stop watching your video.

Your video’s humor is done in bad taste.

Using humor can be tricky.

Understandably, the things people will find funny differ and is based on several factors like age, political views, economic status, etc.

In line with this, you have to be extra cautious when injecting humor in your video.

After all, the last thing you would want to do would be to alienate prospective customers who stumble upon your video.

If you want to incorporate humor into your script, it would be best to test the humor elements first with the help of people who mirror the people you would like to target.

 

 

 


The conventional types of advertising such as using newspapers, posters, and flyers, are starting to become obsolete. Online marketing like content marketing and video marketing have already taken over. Today, more and more businesses are starting to follow this new trend as it reaches more audience and is practically cheaper. Be it a small or a huge enterprise, online marketing has become an important part of any business. It helps companies interact their target audience and build awareness of the brand, products or services. Through social media sites, people can spend as many hours as they want to watch videos online and it would be a missed opportunity for your business to ignore this huge market. So if you need more convincing as to why video marketing in Singapore is important, check out some of the reasons below.

Better chances of reaching your target audeince
Did you know that a total of 72 hours of video are actively being posted on the YouTube site in one minute? So by the time you have finished reading this paragraph more and more videos are up for view consumption. As mentioned above, social media users spend millions of hours watching video content in just one day. Moreover, since people pay attention to videos, video marketing generate more leads and better conversion as compared to any other forms of marketing. These should be more than enough reasons to convince you to join in and start your own video marketing strategy.

Better search engine rank
Google owns YouTube, and together they are two of the biggest search engines of our generation. This means that with a video you will have better chances of ranking in any of these search engine sites. So start making a YouTube page to market your business and to reach your target audience.

Don’t get behind the competition
Since video marketing is so popular you competitors may already have a great video marketing idea up on their sleeves or may be they have are already planning to join the bandwagon for better ROI. So be proactive and have an edge over your competitors. Think of a unique and catchy way you can connect with your audience through video marketing and start working on it.

Improve brand awareness
When making a marketing plan, most businesses’ goals are to have a better business visibility as well as brand awareness. And with videos, you have a great way to achieve these goals. People prefer watching videos than reading texts so you have better chances that clients will pay your site a visit and eventually purchase your product after watching your company’s video. If you’ve aced your marketing plan and have produced an interesting video, there is a great possibility that your video will go viral and have more views online that you have expected.

Improve chances of delighting your audience
Every opportunity you can interact with your audience is good for your business entity. If your video is so effective that it has sparked conversations between potential clients online then your team deserves a pat on the back. This is an indication that you are on doing the right thing as long as the connection between the clients and your company is positive.

Do you need more details about video marketing can help you? Contact Reelmedia Pte. Ltd. for any video production questions you may have. Their friendly staff will be more than happy to assist you.