With video content dominating a huge percentage of internet traffic, there's no doubt that it's an important ingredient in your marketing strategy. That’s why some companies even hire a corporate video production company just to ensure that they’ll produce a quality video. 

The challenge is to convince your audience to watch the video and not drop off before it's finished. In order to do so, you need to produce a video with a remarkable content. It should have a valuable information, production quality, and presentation that’s worth every minute of your viewers. 

The more minutes or seconds you add in your video, the harder it will be to convince your viewers to sit through it. In most cases, viewers will stop watching and drop everything off. So how do you wing it in this competitive industry? How will you prepare to produce a remarkable content? How can you make sure that your audience will watch your video?

You cannot expect to produce a successful video if everything is done unprofessionally. Last minute planning and production will also produce a sloppy material. Keep in mind that time is very important, so it will best not to waste it complicating every line and scene. 

Before you start the project, you need to know exactly what you want. The keys are to be prepared and organised as you plan, execute, publish, and promote your video. Here are some helpful tips to help you get started:

Invest in your video

Invest not just in money but in time and effort as well. While there are a lot of tools and materials available online to make your work a lot easier, this does not mean that you should take the easy route. Do your homework and know what’s popular among your target audience. Do a survey if necessary to ensure that your viewers will find your content interesting. 

Plan everything out 

As mentioned, planning gets you closer to the end result that you want. Before everything else, research, create a storyboard, and write a script. This way, it will be easier to check whether you are headed in the right direction as you progress in your video production. 

Have high standards

Time and budget constraints are no excuse to present your audience with a second rate content. Always have high standard when choosing your materials and actors. Remember that these actors will be the face of your brand so they have to do their roles justice.

Choose an appropriate location

The audience will know if your video was shot in a make shift studio. They pay close attention to detail to see if video producers are worth their time and money. Therefore, it will be best to shoot videos in a place that is appropriate to your script. 

Don’t do it on your own

Have a team of staff who will help you in this project. Survey your employees or colleagues and find people who are interested or have the passion in video production or video editing. People who are into these kinds of projects will have fun helping out and will not see it as an additional task on their queue. 

If your staff members are already swamped with tasks or do not have the skills to finish the task, there are always corporate video production companies who are willing to help you. 

One of the best companies in Singapore you can trust is Reelmedia Ptd Lte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals. Visit their website for more details about their services. 

corporate video production in Singapore

It’s no secret that corporate videos are a great tool in modern marketing. You can use it to advertise your brand or introduce a product or services. It can reach a wide range of audience whether you share it on your website or on social media. 

Just make sure that you are using the right elements of corporate video production to get the results you are aiming for. With an effective video marketing, you can create a lasting impression to your audience and make your brand stand out. 

These are also reasons why a lot of advertisers want to know the key factors in creating an effective video marketing. Whether you want to make a sales video or an explainer video, read the next paragraphs below for some tips and tricks.

Identify the Right Target Audience

It can be hard to produce a video if you don’t know who you are making it for. While almost everyone has access to the Internet and can watch your video, not all of them may be interested in your content. 

One of the most crucial steps in corporate video production to is identify who you target audience is in order for you to tailor your video content to their profile and needs. It will be easier to gain viewer engagement if you know the right demographics of your audience. This will help you connect with them and speak their language. 

Work with a Reliable Staff

Maybe you did an online research for a corporate video company or a sales video producer who is well known in the industry for their skills. Whether you choose to hire or work in-house, remember that hiring a team of staff for a video production can make a huge difference in the success of your video marketing. 

These companies and producers are skilled and experienced in turning ideas into reality. Be sure to communicate with them properly so you can achieve your goals. Discuss with them how you want to accomplish your goals and allow them to use their expertise to realize your ideas and use their creative twists.

Look for the Right Background Music

Music can make or break your video. It also brings a huge difference on how the audience will perceive your video. Observe how existing videos affect you emotionally when you watch them online. 

Some would make you want to keep watching the video and others may not. By having a well-thought out video and an appropriate sound, you can make an emotionally stimulating video. So before you share that video online, watch it with your team of staff first or with friends. 

Try to ask for their opinions on how you can improve it. See if the video made them feel inclined to avail of your product or learn more about your brand. If so, then you are on your way to having a successful corporate video.

Focus on Your Audience

To produce an effective video, bear in mind that viewers are watching for no other reason than to find a solution to their own problems. They are not there to find out about your brand’s goals or to see just how many products you have sold. So make sure to give them a content they can relate to and show them how your brand can solve their problems.

If you need help with creating effective video production that your audience will love, get in touch with Reelmedia Pte. Ltd. Visit their website to learn more about their services!

corporate video production in Singapore

Videos are fast becoming the go-to marketing tool for businesses. Since they can easily grab people’s attention, they are being used by many brands to introduce a new brand, provide new information, and promote to a bigger market.

Moreover, videos are great at increasing online engagement. Many online users these days surf the net not only to learn something new but to be entertained and pass the time as well. 

Besides offering these benefits to your audience, marketing videos can also be used for brand awareness and lead generation. If you are already decided to make a video to boost your business growth, here are factors you need to consider.

Video Length

Viewers have short attention span. Considering the amount of content your target audience sees on a daily basis, they can easily switch from watching an explainer video to videos of cute cats in the blink of an eye. 

Since online users are often scrolling through their social media’s news feeds, it is crucial to use the first 10 seconds of your video to catch their attention. If not, they will only skip your video advertisement and continue scrolling. 

With this in mind, you may want to make a video that is short and entertaining to watch. Remember that once it gets boring, it’s easy to lose the viewers.

Use the Right Platform

There are many social media platforms where you can upload your corporate video but you have to be picky with selecting the right platform. When researching where to publish your video, be sure to check the website traffic to see if the video reaches your target audience or not. 

Produce Quality Content 

Content is king. No matter how flashy your video is, it still won’t achieve its goal without quality content. Not only should it show how your business can help customers with their problems, it should also provide relevant information for your specific topic.

Choose to put it on a platform that is user-friendly as well so that all customers, including those who aren’t tech savvy, can easily access and watch it.

Hook Your Audience

Video is also the ideal choice if you want inform your audience about your brand, products or services. Instead of explaining why your brand, services or products are the best through a blog, you can show your audience how your services can solve their problems through clips and testimonials. 

Show them how their problems can go away with the help of the product or services you offer.

Be Audience Focused

While your goal might be to get more people to buy your products, your video should always focus on what your audience wants to see. To have an effective corporate video, bear in mind that viewers are watching it to solve their problems and not to learn more about your brand. 

So make sure to give them a video they can relate to. This is also a great way to show them how your business can resolve their problems. If you need help with creating effective video production that your audience will love, get in touch with Reelmedia Pte. Ltd. Visit their website to learn more about their services!

corporate video production in Singapore

From Facebook and Instagram to YouTube and Vimeo, people are consuming video content more than ever. That’s why marketers today see videos as a critical component of their success in marketing. Their corporate video production team focuses on making compelling content to convert sales. 

The statistics are also proving how brands and consumers alike are using videos to consume content. From explainer videos to video testimonials, an average brand produces 18 videos each month to reach out to their target audience. 

This amount of content published is also met by consumers. This year, 87% of them like to watch more video content from brands. Video is also very flexible in supporting any brand reach a variety of marketing goals. From sales, customer experience to product knowledge, video boosts your business’ marketing strategy. 

Boost website traffic

Video is a great tool for boosting website traffic. By adding videos in your landing page, you can keep visitors on your website longer. Some brands even use it for promotions on social media as they are great content platforms to bring consumers to a website. Promote your video to different platforms to boost visits to your website and keep potential customers on site for longer.

Videos shared on social media and website can help convert users by using it to do the following:

  • Explaining key features and benefits
  • Telling a story
  • Sharing customer testimonials
  • Showing the product in use
  • Comparing the product to competitors 

Increasing conversion rate

Brands are using video in order to stand out among their competitors, engage consumers, and convert prospects. While there are many other campaigns and digital strategies that are helpful tools to reach your business goals, video is a fast and dynamic option that helps brands share a better story. 

In fact, 76% of marketers say that video has helped them boost their sales. Moreover, video can be leveraged so you can increase sales by embedding product videos on your website. 

You can also create sales videos for your sales and marketing teams to use in their campaign. Since videos can be compelling enough to convince others to buy a product, follow a social media account, or avail a service. Add it to your marketing strategies to convert more leads.

Educating consumers

Many consumers watch videos online before buying products in actual stores. It is the perfect way to help prospective buyers and new customers to learn to use a product or service as they reinforce how it can adds to their lives. 

In fact, 97% of marketers say that video has helped their consumers better understand their service or product. The same report has said that 95% of people watch an explainer video to get more information about a product or service they are interested in.

These kinds of explainer videos help users better understand what a brand is or the products or services they offer. It also improves customer experience before they even purchase since their questions are being answered. Videos can also improve brand retention by having those who don’t know how to use a certain product gain new knowledge.

If you need help with corporate video production, one company which can help you is Reelmedia Pte. Ltd. They are known in Singapore for delivering quality video production solutions. Check out their website for details. 

corporate video production in Singapore

In the past few years, video has proven itself as an effective tool for increasing website traffic and conversion rate. However, if you are not using it properly, then you might have a hard time using it to reach your marketing goals.  

Whether you are using an explainer or sales video, it will help you to connect your products or services with your target audience. If you’re not sure how to get started, here are some key ways for you to use video in increasing conversion rate or traffic to your site.

Have a strategic approach

Back in the day, there’s no formula in terms of how video production should work. Today, for your sales video or explainer video to boost your business’ ranking, you need to have a good video strategy at hand. This will provide the guidance you need so you’ll have a framework as you work on your content marketing.

Moreover, it will allow you to measure how much impact your video has made to your target audience. Use objectives that are specific and measurable to make your process more streamlined. Not specifying your goals can be harmful since vague objectives can be impossible to measure.

Consider using how-to videos

A lot of consumers refer to online videos to learn new things. This is a great opportunity for you to be found by the right audience who have intention of buying your product or service. This type of video attracts those who are ready to buy. 

They usually have a problem and they resort to online search to try to resolve it. According to research, 1/3 of consumers say that they bought a product or availed  of a service after they saw a how-to video related on the subject.

Optimise your video

Videos appear in the search engine results page of almost all keyword searches in Google. About 80% of these videos are coming from YouTube. Therefore, it is crucial to optimise your video’s SEO keywords for it to rank online and be found by the right online users. Make sure you do a keyword research and write a relevant meta description for every video you publish. Video transcripts also help in video ranking. 

Create customer testimonials

If you have previous customers who would be willing to talk in front of a camera and record a short brand testimonial, this will be a great way for you to produce a compelling video. 

Invite them to your studio as you are doing your video production to film the testimonial. If you have an upcoming event, you can also set up your videography gear at a certain spot. 

Ask one of your staff to be the host of that area and approach your customers to get customer review. Make sure you ask them to talk about their product or service experience.

If you need help with corporate video production, one company which can help you is Reelmedia Pte. Ltd. They are known in Singapore for delivering quality video production solutions. Check out their website for details. 

Thanks to the modern technology, marketers now easily find new ways to reach out to their audience. One of the prevalent options these days is through video production. This strategy is also becoming a key option for brands that want to engage their audience and improve revenue growth. 

Here are the reasons why brands use video for modern marketing:

Ease of Producing Videos

Another reason why more and more brands are using this strategy is because the process of producing videos is no longer complex. Gone are the days when video production is only done by big players in the game. Now, anyone can do produce a sales or explainer video. 

This is because the costs and skills needed for creating videos have gone down. It makes video an even more profitable and highly efficient way to share your brand’s story. In addition, the power of visuals allows you to creatively engage an audience. An effective narrative can draw the audience in and help build relationships with your consumers.

Usability in Different Platforms

Moreover, videos give brands the flexibility to reach an audience through different platforms. They can use it in many different ways whether in a traditional or modern marketing way. Video can be used on presentation, can be shared on social media, and can be posted on websites to serve tons of different purposes.

Consumer Access to Videos

The modern technology also makes it easier for consumer to access affordable (sometimes even free) high-speed WiFi. It eliminates the annoying constant buffering and slow upload and download speeds in the past. Even establishments such as restaurants and salons now offer Free WiFi to attract consumers. 

Online Users Prefer Watching Videos

According to a study, almost 50% of Internet users seek out videos that are relevant to a product they are interested in before purchasing it at a store. Moreover, the same study has shown that 90% of consumers said that product videos help them in their purchasing decisions. 

Although written content is still effective in describing a product or the process of product usage, videos help you to visually demonstrate it. As a result, both the audio and visual components of video help the consumers in their decision-making process.

Scalability in Social Media

This is one of the most common ways audience access video content. Most brands with social media accounts share, videos make it easier to engage an audience. Social media platforms make it easy for users to watch and share them. 

Brands can also use the video for paid ads or promotional strategies on social media platforms such as YouTube, Vimeo, Instagram or Facebook. This will allow you to broaden your reach and maximise your marketing efforts. 

These are just some of the reasons why more companies prefer video in brand promotion. If you need help with video production, one company which can help you is Reelmedia Pte. Ltd. They are known in Singapore for delivering quality video production solutions. Check out their website for details. 

Technology starts to play a bigger and bigger role in all aspects of our lives. It is enough to only look at how the way we communicate have changed in the last years and we will be amazed of the speed with which technology evolves. For example, YouTube was founded in 2005. That’s only 10 years ago, and I am sure many of us can’t remember how we lived without it. It has become almost an instinct to enter YouTube when we want to search for a song, trailer, speech, courses etc.

We are more connected to technology like never before and online marketers are some of the first who know how to use this in their benefit. Let’s be honest – who haven’t checked yet the Superbowl commercials?

seo

Well, if it was made possible for simple tools like videos to reach incredible large audiences, why don’t we apply the same principles to other fields? So, if you are a recruiter, you should start thinking about how your strategy should also focus on using video for recruitment marketing. And because the possibilities about how you can do that are endless, it’s important to make sure you are aware from the beginning of the importance and all the benefits you can get from this kind of strategy.

So, we prepared for you 5 main reasons why you should be using video for recruitment marketing.

 

  1. Showcasing. First of all, using video will help communicate messages about your company more easily. People will find more credible the things they see and hear than the things they read. And long-term, this will help you build your employer branding which will help attract the right people to you.
  2. Transmitting emotions. We live in a competitive world, so, if today you might think you will attract the best prospects for a job because you are the leader on a market, you really can’t know on what place you will be tomorrow. Because of all these reasons, the way a company transmits feelings and emotions has become more important than promoting the company or the products itself.
  3. Engage communities online. As all social media channels become a more natural way to communicate than traditional methods, video is the perfect method to make sure you are engaging your audiences. All the studies in the field have shown that videos are the type of content that will engage the most (comment, share, embed etc).
  4. SEO. In a world that people use internet for communicating, finding information, comparing, purchasing, you want to be found by them. When a prospect employee searches for your company, you want him to find your website as a first result. Video is a great way to achieve this. By adding optimized videos to your website and all your social media channel you increase considerably your chances of first-page ranking.
  5. Development of video technologies. Because more and more benefits are discovered from using video content, the tech world is starting to focus more on ways of integrating easily videos in all kind of social networks. You can check the latest Facebook addition of auto-play and featured videos and playlist.

 

Hopefully these reasons gave you a glimpse on all the benefits you can easily get if you start using video for recruitment marketing, Just have in mind the values you want to transmit, the segment of people you want to attract and let flow your imagination and creativity.

 

If you are interested in having a collaboration with a professional video marketing company, please do not hesitate to contact us!