Video Marketing

 

Are you thinking of creating videos to promote your business? Planning to create videos to promote your brand? If your answers are yes, then you have come to the right place. This article will help you understand how corporate videos can be your best promotional tool.

Video is known for its ability to boost search engine rankings. Considering the fact that Google now owns YouTube, this tool is an effective way to boost customer engagement. The only question is how do you go about making an effective video?

YouTube has over a billion users. That’s about one-third of all people on the Internet. Thus, you can just imagine the amount of traffic you will get on your website if you use the right strategies in making a video.

Most content marketers know that video content is becoming more and more popular. Cisco projects that global internet traffic from videos will make up 80% of all internet traffic by 2019. This is a pretty staggering statistic, but if you’re still asking yourself, “Is video marketing really an effective way to promote my business?” The answer is yes. Here are seven powerful benefits of using video content.

Here are other reasons why video is a good addition to your marketing arsenal:

Attract more customers:

Did you know that about 65% of video viewers watch over 3/4 of a video, which is significantly more than text-based content? Video content has been proven to attract more attention as compared to other forms of content. Right now, the state of content marketing is very competitive. Your audience is presented with an excessive amount of content on a daily basis. To compete, you want your video to be captivating for it to be more likely to be consumed. If you’re running out of ideas to produce, use a data-laden report and turn it into a video infographic. You can also create attention-grabbing video invites to promote events or convert case studies into video testimonials.

Demonstrations of products or service:

These days, many consumers prefer watching a video about a certain product as compared to reading about it. To promote a new brand, product, or service, try to create a video and then demonstrate how it works or how it can benefit your consumers. If you wish to make it a unique way to explain what you offer, an animated video can be a good option.

Better click-through rates:

If you have an existing email campaign, you’ve probably provided your audience with all of the important information they need. However, your open and click-through rates are still not impressive. Consider using video content to strengthen your email marketing strategies. In fact, just by using the word “video” in an email subject line will instantly boost open rates by up to 19% and click-through rates by 65%.

Mistakes to Avoid When Producing a Corporate Video Production

Because producing a corporate video can be time-consuming and expensive, you want to make sure things turn out as planned along the way. Although you cannot expect your first video to be flawless and viral, it helps to know the common mistakes you can avoid. If you are planning a corporate video production, here are some of the mistakes you want to avoid.

Not Knowing Your Target Audience

Your brand may have the best concept in the world, but if you don’t know who to address it to, it could get lost in the noise of the internet. Whether you are a newbie or expert in the video production, remember that your video will not appeal to all types of audience. If you are creating a campaign that is targeted to a certain type of audience, then your content, style, and messaging must be changed to attract each particular group. This can be a major mistake as different audiences are active on different types of platforms. This means that the platform on which you choose to share your video can greatly affect the style of the video too. For you to maximize the profit of your video content, you have to ensure that you have defined clearly who your target audience is, and make a video content that is ideal for different platforms.

Unclear Message

This common mistake should be avoided in any type of campaign. If your video has all the creative and top-notch visuals it needs, yet has a vague message on what you want your audience to do, it will only leave your viewers confused. While movies use cliff-hangers as an effective and unique way to send out a message it is a whole different story when using it in corporate or marketing videos. If you are going to use cliff-hangers, you want to make sure that your objective is already clear. This way, your audience still knows exactly what to do after watching your video

Skipping Equipment Checks

While having a vision of how you want your end result to look like is great, you don’t want to miss out on other steps of the process such as equipment checks. If you have in-house equipment, always make time to do a routine check and maintenance. On the other hand, if you are renting, be sure not to skip thorough tests and checks before you even leave the rental center. This way, you are sure that you can use the equipment and you will not be held liable if they are faulty. The last thing you want to happen is spending your precious production time fixing faulty equipment or looking for a replacement. Remember that rescheduling shoots can be costly and can even leave a bad impression on your team.

Not Having Post Production Plans

Video production work goes far more than just completing the editing part. You want to think about where you decide to share the video as it will be an important factor in the video’s success. The video distribution can make or break your marketing strategy. Therefore, it should be done even before you start rolling the camera. Depending on the platforms you choose, you may need a change in style and format. After deciding on where to best share your video, it is important to keep an eye on the performance of your video.

There are two important metrics you should track which includes view-count and share-rate. With this data, your brand's creators and marketers can analyze your content and gauge its effectiveness. Moreover, it brings insights on areas of improvements that they can do for your next campaign.

Not knowing the next steps

Aside from knowing how to distribute videos online and track their performance, brands should have the foresight of their campaigns. Video marketing should not be your only focus as it should be a part of a bigger marketing strategy. In today's technology, you have an endless option on how to do this. A follow-up campaign does not necessarily need to be another video. It could also be an infographic about the benefits of using your product or a billboard of your new endorser. Done right, video can be an effective way to boost the effectiveness of your digital marketing. However, if you do not ride on its success by creating a subsequent campaign, its success will fizzle out in no time.

With these tips and information in mind, keep in mind that it is very important to ensure your content has relevance to your target audience.

If your staff members are already swamped with tasks or do not have the skills to finish the task, there are always corporate video production companies who are willing to help you. One of the best companies in Singapore you can trust is Reelmedia Ptd Lte. We have years of experience in producing quality videos and helping businesses reach their digital marketing goals.

 

Technology starts to play a bigger and bigger role in all aspects of our lives. It is enough to only look at how the way we communicate have changed in the last years and we will be amazed of the speed with which technology evolves. For example, YouTube was founded in 2005. That’s only 10 years ago, and I am sure many of us can’t remember how we lived without it. It has become almost an instinct to enter YouTube when we want to search for a song, trailer, speech, courses etc.

We are more connected to technology like never before and online marketers are some of the first who know how to use this in their benefit. Let’s be honest – who haven’t checked yet the Superbowl commercials?

seo

Well, if it was made possible for simple tools like videos to reach incredible large audiences, why don’t we apply the same principles to other fields? So, if you are a recruiter, you should start thinking about how your strategy should also focus on using video for recruitment marketing. And because the possibilities about how you can do that are endless, it’s important to make sure you are aware from the beginning of the importance and all the benefits you can get from this kind of strategy.

So, we prepared for you 5 main reasons why you should be using video for recruitment marketing.

 

  1. Showcasing. First of all, using video will help communicate messages about your company more easily. People will find more credible the things they see and hear than the things they read. And long-term, this will help you build your employer branding which will help attract the right people to you.
  2. Transmitting emotions. We live in a competitive world, so, if today you might think you will attract the best prospects for a job because you are the leader on a market, you really can’t know on what place you will be tomorrow. Because of all these reasons, the way a company transmits feelings and emotions has become more important than promoting the company or the products itself.
  3. Engage communities online. As all social media channels become a more natural way to communicate than traditional methods, video is the perfect method to make sure you are engaging your audiences. All the studies in the field have shown that videos are the type of content that will engage the most (comment, share, embed etc).
  4. SEO. In a world that people use internet for communicating, finding information, comparing, purchasing, you want to be found by them. When a prospect employee searches for your company, you want him to find your website as a first result. Video is a great way to achieve this. By adding optimized videos to your website and all your social media channel you increase considerably your chances of first-page ranking.
  5. Development of video technologies. Because more and more benefits are discovered from using video content, the tech world is starting to focus more on ways of integrating easily videos in all kind of social networks. You can check the latest Facebook addition of auto-play and featured videos and playlist.

 

Hopefully these reasons gave you a glimpse on all the benefits you can easily get if you start using video for recruitment marketing, Just have in mind the values you want to transmit, the segment of people you want to attract and let flow your imagination and creativity.

 

If you are interested in having a collaboration with a professional video marketing company, please do not hesitate to contact us!

yt and fb The rapid rise of online video over the last decade means that businesses not taking advantage of it for marketing purposes are missing out on a lot of traffic. According to a Cisco Global IP Traffic forecast, “IP video traffic will be 79 percent of all consumer Internet traffic in 2018, up from 66 percent in 2013.”

YouTube is still seen as the main player for online video services although Facebook has quickly established itself as a major player in the brand marketing segment. As of November 2014, after last year’s boom of premium ad options for native videos, Facebook has surged ahead of YouTube video posts. Following the proliferation of social networks sharing has become as prominent as searching. YouTube introduced easy video upload yet a lot of content users do not know about will surface through social networking.

The rise of the ubiquitous viral video, attributed to YouTube, is also the result of sharing via Facebook and Twitter. Marketing strategy for online video content should consider the nature of the video and ultimately its potential lifespan. Video on YouTube is longer staying, with more in-depth content users will actively search for. Facebook’s focus is on short and superficial, relying on exposure through social buzz; once out of the news feed exposure dramatically decreases. Choosing your online video marketing strategy platform should reflect the video content generated by your brand for the right brand focus.

Facebook’s main advantage is in the nature of the platform: extensive and constantly rising social user base. Preferential treatment is given to its native videos when determining what users see in their feed, together with the recently introduced autoplay video content in news feeds within its App Install ads.

YouTube on the other hand is investing into community of creators of staying quality. Something to keep in mind about YouTube is that, unlike Facebook where content is tied to the platform, link sharing is possible wherever your online coverage is supported.

One study examining the inherent differences of Facebook video and YouTube links discovered that although there are 8 times as many YouTube links shared compared to Facebook, engagement rate for Facebook is 40% higher with twice as many comments than YouTube. Deciding which platform fits your needs doesn’t necessarily have to be about exclusivity as both can be used despite their seemingly divergent focus.

Michelle Phan, covered in our recent post, is a user whose content fits the YouTube model. She also advertises new videos on Facebook to direct her audience to YouTube using call to action at the end of a short Facebook video. With this approach she has gained positional advantage of both platforms to promote content and drive YouTube views with different content to fit Facebook posts for more efficiency.

BuzzFeed is an example of another approach with brand content that falls right between both platforms. BuzzFeed’s strategy is to maximize views and exposure by using both platforms to get content up and to as many people as possible. This approach also takes into account that each platform has different ways of content discovery. Also in BuzzFeed’s case preference among its users for one platform is not necessarily constant; a big hit on Facebook can be a flop on YouTube and vice versa.

In the fast changing online marketing environment it is important to implement the right strategy for your needs to get ahead of the competition. If you are interested in collaborating with a professional video marketing company we want to hear from you so that we can assist you in developing the right product for your needs. If you are interested in having a collaboration with a professional video marketing company, please do not hesitate to contact us!

If you want to improve your Facebook Advertising Core Competencies, this 2-day intensive course will enable participants to develop a Facebook marketing strategy, launch compelling Facebook Advertising campaigns to drive leads/increase brand awareness, and review and optimise performance.

 

The internet truly is the great tool, as it had been proven so many times.

As long as one has access, the online world provides an undiscriminating platform for anyone to share their inner most thoughts, political slant or dancing cat videos. Everything is accepted, as an example, it’s how Justin Beiber got famous.

In the information age, content is king and sites like YouTube allow people to share everything from the sublime to the mundane, and some surprising creators are turning that content into serious cash.

YouTube allows people to monetise their channel by putting advertisements in front of their videos. Google takes solid 45 per cent of the ad generated revenue, leaving the rest to the creator of the video — depending on the engagement with the ad, 1,000 views can earn you somewhere between $1 to $5.

With such an even split it can be very difficult to make any genuine money from YouTube but one mysterious woman has made nearly $6 million last year (US $4.9 million) from YouTube ads alone.

What amazing strategy did she produce to captivate such a huge audience you ask?

She opened Disney toys.

Yep. While some of the top earning YouTube accounts include the established entertainment powers of EMI Music and the WWE, this mysterious woman has beaten them all out.
Her channel, DisneyCollector BR, consists of hundreds of videos of a pair of nail-polished hands “unboxing” everything from My Little Pony figurines to Disney-themed Play-Doh.Each video last around five minutes and never strays from the product as a cute little voice guides the viewer through the delicate unveiling of each toy and the ensuing demonstration of its features.

The account has 3,487,218 subscribers, with her top video, “Play Doh Sparkle Princess,” notching a staggering 178,415,686 views and contributing to the mind-boggling total of 4,767,605,816 views across the channel (certainly more by the time you’ve finished reading this).

With the tech-savviness of toddlers these days, it stands to reason that a bulk of the channel’s viewership is young children that love watching the same videos over and over again. A brief scroll through some of the poorly spelt comments consisting of frequent admissions of love seems to support this notion.

It may seem perplexing but the trend of “unboxing” products on YouTube is one that has steadily grown in popularity with YouTube seeing a 57 per cent increase in unboxing videos from 2013 to 2014.

DisneyCollectBR is just the first person to target the youngest demographic with such success.

While the woman’s identity remains a mystery, the New York Times traced the videos back to a 21-year-old woman in New York while Buzzfeed’s “best guess” is a 43-year-old Brazilian woman who lives near DisneyWorld in Florida Whoever she may be, the one thing that is abundantly clear is: she’s a genius. And a wealthy one at that.

 

One of the new changes from this year in Facebook is represented by the amount of video present on the news feed, amount that has tripled since last year, to the joy of many users and advertisers who discovered this option.

There is only one person who can foresee who big will the video be on the social network, and that is Fidju Simo, the Director of Product in charge of video. Simo and her team are planning to tweak the website’s design in order to facilitate the way marketers can buy video ads and allow them to monitor their campaigns.   Her efforts are central to Facebook tapping the U.S. online-video advertising market, which is estimated according to EMarketer Inc. to  reach $7.8 billion this year, up 30 percent from $6 billion in 2014.

Facebook

“We’re just really at the beginning of understanding what video on Facebook is about,” Simo said. “We want to make sure that we’re really communicating on how people are engaging with video so marketers can really understand.”

Facebook has released a progress report  about video on the social network, including how users and brands have boosted the amount of video in the news feed by 3.6 times in the past year. In addition, the number of video posts per person has jumped 75 percent, with more than half of daily U.S. visitors watching at least one video a day, the company said. Facebook Chief Executive Officer Mark Zuckerberg said in a November public question-and-answer session that in five years, most of Facebook will be video.

Facebook now has to create new metrics for marketers to evaluate their video-ad campaigns, including how many people clicked on a link at the end of a video.

Facebook doesn’t break out revenue from video ads, for which it has been charging $1 million or more a day for 15-second spots, people familiar with the situation have said.

Facebook “is coming on strong and has the potential to put pressure on YouTube,” according to an EMarketer report  that said social media will change the rules for video advertising.

Facebook has been taking more steps to improve video ads. In September, the company unveiled an ad server tool called Atlas to let marketers get data on how often individuals saw ads and on what device -- something that’s essential for video now that 65 percent of Facebook’s video is viewed via mobile devices. In July, Facebook also agreed to acquire startup LiveRail, which will help it serve video advertisements outside of the social network.

“LiveRail will make it so that publishers can be more efficient, and Atlas can help them understand how it helped their business,” said Brian Boland, a vice president focused on ads at Facebook.

As Facebook Director states, this is really the year wherea lot of investment and advertisers are now embracing the fact that we are big in video and new investments will be made in this direction.  If you are interested in having a collaboration with a professional video marketing company, please do not hesitate to contact us!

 

 

 

If you want to understand how people respond to your videos on Facebook, today you can use the new video metrics in Page Insights and Ads Reporting on Facebook.

Today, as a Page owner, you can only see how many people started watching your video. With the new metrics roll out over the coming weeks, you  can also see information like video views, unique video views, the average duration of the video view and audience retention. These new metrics are designed to help you learn what’s resonating with people and determine how to more effectively create and promote your videos on Facebook, which is a great news for us all.

But to help you understand how it works, we have prepared this guide for you on what to look after and how to interpret the data:

You can now see video views and the number of people that watched your video

You can now find both the total number of video views and the number of people who watched your video. A “video view” is defined as a view of three seconds or more and will appear for all videos, including those that come to life as people scroll through News Feed. You will also find renamed the “video plays” metric “clicks to play video.” These register after a person has clicked to play a video and it has started.

Understand your audience and learn what’s working

The audience retention graph in Page Insights shows the level of interest in different parts of your video. Spikes in the percentage of views at a certain point may indicate that people are re-watching particular moments, whereas a dip could show the precise moment when most people lost interest and stopped watching.

Page Insights View

These new metrics will also allow you to see the number of views that reached certain points in a video — 25%, 50%, 75%, 95% and 100%. This information can help you discover how your video is performing and help you determine where to place key messages.

Ads Reporting View

Using the “data breakdowns” feature in Ads Reporting, you can also learn how specific audiences responded to your video. For example, if females between 18 and 34 are a demographic you target in your campaign, the data breakdown will show the number of views you received from that demographic.

If all this information was useful for you, we invite you to use it wisely to speed up your online presence.

The business world is more and more prepared for businesses using video marketing strategies to grow as we can see from this  situation. If you are interested in having a collaboration with a professional video marketing company, please do not hesitate to contact us!

Michelle Phan is  the best example that you should not underestimate the YouTube power.

Makeup-tutorial starlet  shifted from having billion of views on Youtube and seven million followers to having her own L'Oreal line and lifestyle media network and a booming e-commerce beauty start-up called Ipsy. The next step for her was to release a  new book "Make up: Your Life Guide to Beauty, Style and Success - Online and Off"  which teaches people how to decorate their faces with more accuracy than any other sources.

The ferocious 27-year-old mogul had a modest start with her family  and now has a company with an $84 million annual sales run-rate. She has 700,000 subscribers who receive her Glam bags, which are little sacks of make up samples for $10 per month samples.Phan  gave an interview and  talked  about transforming YouTube stardom   into a real-world empire, which is a now a well- trodden path.

michelle phan book cover

Talking about her beginning, Phan began doing makeup tutorials. And people loved those makeup tutorials. Eyeliner technique turned into far more sophisticated lessons, like how to look like Lady Gaga in “Bad Romance.” “I showed people how they can transform their face,” she said. “[Lady Gaga] really helped put me on the map.”

Phan stated that in 2007, she was a waitress  and couldn’t even get a job at a beauty counter because she didn’t have sales experience. “YouTube was the biggest thing in the college community, and it just made so much sense for me to have a platform,” she said. “Instead of feeling down about it, I opened another door, and that door happened to be a laptop.”

Meanwhile, large makeup brands like Lancome were struggling to get hits with good viral makeup videos. In 2008, a Lancome executive Googled around and found a Phan tutorial in which she was cramped up on a plane, showing her fans how to do makeup on the plane. Lancome signed her as a spokesperson.

Phan says her shaky bedroom videos appealed to people more than big productions because they felt more authentic: “People need to understand that what makes YouTube so different is that you go on there because you want to connect with someone.”

When asked about the economics of YouTube, Phan said, “It’s like any medium — you have the subscription, but that’s not going to make all the money. You have to bring on sponsors, and you have to sell a product.”

And not every viral star has to have seven million followers — there’s a healthy YouTube middle class: “So many of my friends have 200,000 subscribers, and they make around five to six K a month,” she said. “Which is completely cool.”

“We’re living in an age where we should be collaborating. Because it’s the Internet now. It’s hard to say who owns what,” she said, looking out into the audience. “I believe in Team Internet, and I’m here to protect my fellow YouTubers. … I’m here to fight and stand my ground.”

The business world is more and more prepared for businesses using video marketing strategies to grow as we can see from this interview with Michelle. If you are interested in having a collaboration with a professional video marketing company, please do not hesitate to contact us!

Twitter is an emerging platform, but this does not mean that they are not actively looking for new ways of improvement. One example if their new direction, of offering brands and media companies an alternative to YouTube, according to the statement of Mr. Noto “In August, we will launch the beta version of our new promoted video offering which provides a way for high quality content producers and brands [to] easily upload, share and measure the distribution and effectiveness of their video content on Twitter”.

Twitter-Follow-Me-Video

You might be wondering why Twitter is doing this, as they already have a product which lets advertisers and media companies to promote video content to their users.  So what is this new direction actually mean? Mainly, Twitter will allow brands and content producers to upload and promote their content, which will attract to a greater visibility of their brand to the users of Twitter. This will lead to Twitter becoming either another outlet from brands, like Red Bull did while building a huge number of followers on YouTube, or another way of having audiences outside YouTube.

One thing is for sure, Twitter streams are increasingly becoming filled with multimedia and Twitter surely wants a place on the growing online video ad revenue pie. Plus, as Twitter strives to become more palatable to mainstream consumers, more video would seem to help–bringing lots more recognizable names and faces to the platform.

So, join the digital age today and become as successful as you can by working with a great professional video production team.  For great deals on video production, contact us now!

 

The first question that any business owner will ask himself at a certain moment is: “Will YouTube advertising work for my business”?

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This question derives from the great unknowns of YouTube, as for a long time, it was thought to be a place where the luck of the viral video rules, it has now become a place where you can target, measure, and see guaranteed results.

There is no way of knowing exactly if something will work until you do it.  However, through a little bit of research, three indicators have been discovered that tell you how well a campaign will work for your company.

Any business that wants to grow needs to know their numbers. If you know what a customer is worth to you, that says you are ready to grow. Being prepared to grow is maybe the most important quality a business can have.  But without knowing your numbers, one cannot set goals; if you cannot set goals; your campaign has no direction or purpose, so everything is linked.

What is your desired outcome?  Anyone that says anything different than customer acquisition is fooling themselves, because obtaining your desired CPA (Cost per Acquisition) should be your number one goal. Your desired CPA gives a campaign purpose. Without it you are just blindly paying for traffic and views, and what is the point of getting views if they do not lead to customers?

YouTube Advertising is the perfect bridge between TV Commercials and PPC Advertising.  The ultimate goal is to get potential customers off of YouTube and onto your website. When they get there, you must have a landing page with a goal that makes the click successful. Whether that means someone buys your product, or gives you their contact information, the goal is up to you to decide.

If  you want to use video marketing to grow your business, join the digital age today and become as successful as  the story is this: know your numbers, and do not just jump into something you are not prepared for, as it will be a waste of your money. However, if after reading this, you are sitting in front of your computer saying, “I know my numbers”, or “my business meets all of those indicators”, and I u can by working with a professional video production team.  For great deals on video production, contact us now!

 

A research done by Tremor Video and Millward Brow, where they examined more than 300 video campaigns and tested the content with 150 consumers, was made to track the receptiveness and feelings that these two have toward each one. Brands and marketers should take the advice to heart and create more innovative campaigns because, right now, most of them are doing it all wrong.

video

Entice and intrigue

Finding balance here is the key. You should give enough information, not too much or too little, so that the viewers are encouraged to click through or act to find out more.

Remember to give consumers a reason to engage by starting the story, but not telling the whole thing. This applies both to getting people to pay attention to the ad (completion rate) and encouraging them to interact (engagement rate). Results showed that high-performing mobile creative outperforms TV benchmarks.

Bring them in

With an aligned design, technology and the right medium to create engaging advertising, you will be able to let your customers them stay in the video overlay and make their own decisions to continue to interact.

Symphony not noise

Every ad should sing and flow with a consistent theme and messaging throughout the layers of content. We know it’s tempting to use every tool in your belt, but too many messages, graphics and functions create confusion and dilute the effectiveness of the experience. With the many options available today, it’s easy to go overboard. Remember: simple sells.

Make them  feel

Consumers have an emotional connection to their mobile devices, so taking advantage of that and creating experiences that trigger an emotional response is the best strategy. The ads in the study generated more interest and excitement than we tend to see with TV or online video norms. Emotion is the heart of why advertising works, so remember this next time you are thinking about your videos.

When you pair emotional triggers in content with a distribution method that viewers are emotionally connected to, more often than not you’ll have a winner.

Catch the moment

Mobile devices serve as a first screen so often, so it’s important to use this moment to get people in the relevant moment. Find a way to keep consistent creative messaging across different platforms while leveraging the unique role of each device.

With availability of big data and targeting, brands are able to deliver their video advertisements in ways traditional media has never been able to do. The right message at the right time can be pitched to a single demographic group, or a series of demographics, with matching content.

Compare this with the old way of advertising that sees the same national brand ads plugged into TV shows and repeated, and the potential is obvious.

Adopting all five of these elements to your video advertising strategy will help generate interest, improve overall brand recall and increase sales conversations. So, join the digital age today and become as successful as you can by working with a very professional video production team.  For great deals on video production, contact us now!