The Most Common Video Marketing Myths Debunked!

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As of 2017, a whopping 74% of all web traffic is attributed to videos. Impressive, right? Considering its massive clout, you’d assume all businesses are taking advantage of all the benefits video has to offer. 

Surprisingly, at least 31% of brands and businesses have yet to add videos in their marketing arsenal. Why? Because they believe many of the video myths they come across!

Video Marketing: Myths and Facts

To ensure you don’t miss out on all the amazing benefits video has to offer, we’ll discuss some of the most common video marketing myths and the truths behind them:

Myth #1: Video marketing is too expensive

Definitely not true! If anything, video marketing can be quite affordable. After all, corporate and marketing videos don’t necessarily have to be grand projects with special effects and famous celebrities. Most of the time, they are not and they don’t have to be.

Just ensure you know what you want and you have a clear vision of how you want your videos to come out. Once you have that key factor figured out, look for a video production company that can help you deliver your vision within your budget.

Myth #2: You need to be tech-savvy to produce awesome videos

Nothing can be farther from the truth! In fact, you don’t even necessarily have to do it. Nowadays, you can easily find topnotch video production companies with just a few clicks of the mouse.

Don’t let your lack of technical know-how stop you from giving video marketing a go. As long as you have a trusted video production company working for you, you can rest assured you’ll be able to present a video that truly delivers.

Myth #3: Videos are useless unless they go viral

Sure, it would be awesome if your videos go viral. But do they necessarily have to go viral before they can be considered a success? Definitely not!

We’ve all seen those viral videos on YouTube. Of course, it would be great to have millions of people watch your videos and see your content. However, that’s something that’s really beyond your control.

What you should focus on is creating a video that truly embodies what your brand or business is all about. When it comes to marketing videos, conversions matter more than views. 

Even if you have a viral video, it won’t do much for your conversions if it’s only viewed by people you are not targeting. You are better off having lower views as long as they are highly targeted ones!

Myth #5: Nobody will be able to find my videos

Given that you optimise your videos accordingly, you can rest assured it will find its way to your target audience. Remember that YouTube is now the second largest search engine in the world after Google. 

Understandably, YouTube attracts millions of viewers each day and some of those viewers are looking for the kind of content you have to offer. In fact, many Internet users reveal they would rather watch an explainer video than read an article about it!

Myth #6: Videos are not versatile

It’s common for business owners and entrepreneurs to think that videos are only good for lead generation and nothing else. That’s one huge misconception! The truth is videos are considered one of the most versatile marketing channels available. 

You can use your videos to:

  • Educate your target audience
  • Establish trust and authority
  • Build an email list
  • Share tips and tricks of the trade

Myth #7 You won’t be able to track your ROI with videos

Tracking ROI is considered a must for any marketing campaign. While YouTube will only provide the basics (number of views), you should not let that stop you from producing videos for your business or brand.

The trick is to use a video enablement platform so you will have access to all the information you need. Some of the things you can capture include:

  • The amount of time people spent watching your video
  • Which parts they rewatched
  • Which parts they skipped
  • What they did after watching your video

Those are just some of the data that can help you track your video’s ROI. Not only that, those data can help you fine-tune future videos to ensure they will generate a better response. 

Myth #8 You have to be at pro at writing video scripts

This is one of the many fears brands have about making videos. However, this should not be a concern as this is something you can easily delegate! If you already have a vision in mind but you don’t know how to deliver it accordingly, this is something your video marketing company can easily take on!

Just let them know what you want and they can create the perfect script that will effectively deliver the message you want to convey. The idea is to just let your chosen video production company know what your vision is and ask them how they can help you make it happen.

What are You Waiting For?

If you are not using video marketing right now, you should be! There is absolutely no reason to wait as you are only delaying your success. Let go of those misconceptions and get in touch with us. We can help you bring your vision to life and it would only be a matter of time until you enjoy the success you are looking for!

 

 

Creating Impeccable Video Marketing Campaign for Your Brand: Here’s How

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Regardless of your niche and industry, it’s safe to assume your target audience watches videos. Nowadays, more and more people are watching video content on their smartphones. 

So whether you are B2C or B2B, adding video in your content marketing strategy can significantly enhance brand visibility and provide a great venue where you can connect and engage with your audience effectively.

The Dramatic Rise of Video Marketing

Humans are mostly visual. Typically, our attention gravitates toward flashy and colourful images that inspire and entertain. If we take that fact into account, it does not come as a surprise that humans collectively spent a billion hours each day watching videos. And that’s on YouTube alone!

Undoubtedly, the visual appeal of videos has a massive and profound influence on the way media is consumed and shared. Each year, more and more space on social platforms are dedicated to videos.

In fact, a Facebook executive once remarked the social media giant will, in the not so distant future, migrate to video entirely. When done right, video marketing is powerful enough to transform a brand and get it in front of the right audience.

Video Marketing Done Right: How to Create Powerful Video Marketing Campaigns

Below are effective ways you can do video marketing right and craft powerful video marketing campaigns:

Create videos with uplifting content

Red Bull is one of the many brands that knows how to do video marketing right. Their videos highlight great feats of skills, bravery, and athleticism. Sponsored athletic feats have helped create a great image for Red Bull: it’s fun, sporty, and limitless.

Red Bulls’s video marketing content is congruent with their brand identity: they push the boundaries of what humankind is capable of. Case in point: Felix Baumgartner’s 128-kilometer free fall from space earned 45 million views!

Create content that boosts confidence

In the cosmetics advertising world, Dove has always been one of the standout players. Rather than producing generic 30-second commercials promoting their product line, their video campaign “Choose Beautiful,” highlighted the benefits of believing in one’s inner beauty in a world that has become obsessed with unrealistic beauty standards.

Create user-generated content

Since it was first introduced in 2004, GoPro has clearly demonstrated what user-generated content. The brand’s action cameras pick-up high-octane visuals of athletic stunts, extreme sports, and everyday life from the point of view of an adventurer or athlete.

Evidently, GoPro’s video marketing strategy is mainly user-generated. Users record themselves, upload the content on YouTube, and share the video with their connections, with the GoPro branding and name attached. 

In other words, GoPro rarely produces high-quality viral videos. Instead, they let their user base produce those amazing videos on their behalf. At times, the brand buys the rights to produce viral user-generated videos.

One example is the heartwarming video of a fireman saving a little kitten from a house fire. The video has so far generated 44 million views.

Create content that’s out-of-the-box

The feminine hygiene brand Always has earned success for deviating from the typical tropes of the tampon and pad market. Their #LikeAGirl campaign on social media has spread like wildfire, thanks to their viral promotional videos that showcase female success stories.

Ready to Get Started?

You don’t have to be a Fortune 500 company to create a powerful, effective, and captivating video marketing campaign. As a general rule of thumb, create videos that tell stories your audience likes to watch and share.

If you want to create brilliant videos that truly inspire, we can help! Just get in touch and you are a step closer to that video that will effectively get you in front of your audience!

 

Video Marketing During COVID-19: Common Trends to Look Out For

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Businesses the world over are now facing new and unprecedented challenges due to COVID-19. Some of the challenges businesses are facing include finding new and effective ways to connect with customers, engaging with diverse audiences, and developing new and innovative video marketing strategies.

As COVID-19 continues to spread and cause various disruptions within diverse industries, new video marketing trends are also emerging as a way to adapt to the current reality. Below are some of the most common video marketing trends every business should look out for this 2020:

By year 2022, at least 82 percent of all content creation will be video (15 times higher compared to 2017).

According to Cisco, videos will continue to dominate the content creation space. Taking into account this upward trend, investing in video marketing will offer massive value for businesses.

At least 80 percent of people are now engaging more with digital content since the COVID-19 outbreak

Regardless if people are looking for video content for information, entertainment, or both, overall consumption of videos is expected to rise. COVID-19 has in a way forced people to significantly reduce face-to-face activities and spend more time consuming content online.

Video search results have now experienced a 41 percent higher click rate.

Compared to articles or blogs, videos now have a higher chance of landing on the first page of the Google results. In other words, incorporating video marketing in your current strategy can put you a step ahead in the overcrowded media landscape.

At least 6 out of 10 consumers will watch more videos on YouTube.

Marketers know that YouTube is an incredible platform for businesses looking to increase their video engagement. Regardless if the aim is to inform, distract, or entertain, videos have become more popular during COVID-19.

At least 31 percent of businesses are increasing their investment in online video software (with at least 31 percent stating they will keep their existing budget).

Majority of businesses are now investing in video technology and software designed to help them reach their audience successfully. The impact of video marketing on sales and advertising is evident as businesses across the world are creating more videos to reach out to their target audience.

Videos generate at least 12 times more shares compared to images and text combined.

Videos elicit memorable and deep emotions from viewers. The ability to comment, like, and share videos across diverse platforms can go a long way towards increasing engagement, connection, and brand reach.

A whopping 80 percent of consumers are more likely to watch a video in its entirety when captions are available.

Studies have shown that if closed captions are not available, viewers would rather choose a different video than turn on their sound. Since 85% of videos are viewed without sound, the need for captions is undeniably crucial. It can also be massively transformative for your video reach.

At least 66 percent of businesses have used videos to communicate with their key stakeholders during COVID-19.

Stakeholders include investors, partners, employees, and customers. At least 67 percent of businesses now use web meetings software and video conferencing to effectively communicate externally and internally. At least 33 percent of businesses also reported they have developed content especially made for COVID-19.

At least 75 percent of people want ads that can inform them about a brand’s effort to adapt to the current pandemic (however, they don’t want brands to exploit the current situation to promote their products or services).

While promoting your ideas, brands, and products is vital for business success, the current climate is no longer centered around consumerism. Instead, most platforms are now used either to distract, inspire, or educate consumers. This creates a positive brand image in the eyes of the consumers despite the current challenges.

Product videos have increased purchases by as much as 144 percent.

Video content can help keep visitors on your site longer. In fact, your site visitors who watch videos stay on the site twice as long. They are also observed to visit twice as many pages compared to those who don’t watch videos at all. Whether it’s product reviews or how-to videos, video content has been proven to dramatically increase both sales and traffic.

At least 43 percent of consumers believe the COVID-19 messages they are receiving have become almost identical.

While consumers are reassured when they hear from brands they know and trust, it is important to diversify your messaging using interactive media and video content if you want to keep your audience engaged and interested.

Video content on fitness, cooking, studying, stress reduction, and working from home has increased significantly.

Creating content around the topics mentioned has helped many brands engage more customers and increase their reach. Videos in the COVID-19 era should be created with the needs of the customers in mind.

Conclusion

There is no denying new video marketing trends have emerged as a result of the current pandemic. To help businesses stay on top and in front of their audiences, it is important that they design their video marketing to fit the current trends. If you need help with your video marketing efforts, get in touch with us. We would be more than happy to help you create powerful videos that truly convert!

 

Video Marketing Statistic to Take Note of this 2020

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Over the years, video marketing has grown exponentially. While video content is not new, the internet is constantly finding fresh and creative ways to create and enjoy videos. The massive popularity TikTok is now enjoying is solid proof.

Video has proven that videos can be both entertaining and beneficial to users and brands alike. Compared to other types of content, videos generate more engagement and attention from users. Videos also have a higher chance of going viral.

Just like SEO, video marketing is also dynamic and constantly evolving. That being said, brands need to be aware of the rising video trends so they can make needed tweaks to their video content and strategy.

Top Video Marketing Stats for 2020

The following interesting and relevant video marketing can be very useful when brainstorming video strategies for the year. These statistics will also help you take note of key details to pay attention to. Start tweaking your video marketing strategy and creating data-driven decisions by keeping in mind the following:

Users on Linkedin are 20 times more likely to share video than other types of post on the platform.

Facebook and YouTube are the most used platforms 

A whopping 90% of shoppers have discovered a product or brand through YouTube

A survey done by Wyzowl revealed that at least 92% of marketers admit videos are a crucial part of their marketing strategy

At least 95% of video marketers are planning to increase their ad spend

According to marketing professionals, video is the type of content with the best return on investment

At least 57% of marketers use live video

At least 87% of marketers revealed videos have helped increase their website traffic

At least 84% of users bought a product or service after watching a brand’s video

At least 66% of teenagers in the US (between 13 to 19) watch video content daily

At least 72% of customers prefer finding about a service or product through video

Top 3 Video Marketing Examples

Undeniably creating a video marketing campaign from scratch can be challenging. Fortunately, this is something we can easily help you with! Also, when unsure where to start, you can always draw inspiration from leaders in the industry who are taking video marketing to the next level.

Taking note of what the leaders in your niche are doing can help you see the strategies that are currently working so you can see where to incorporate them in your own strategy. The following video marketing masterpieces should get your creative juices flowing:

Cheetos (Can’t Touch This)

This video shows how key branding elements play out when introducing a new product. The ad was first shown during Super Bowl was hilarious and very relatable for those who have had “Cheeto fingers.” 

This marketing video highlighted their key branding element—orange finger dust. The theme continued until the end and revealed they are releasing a new product, the Cheetos popcorn.

Apple Introducing iPhone 11

This video shows how you should highlight quality when marketing a product. After so much anticipation, iPhone 11 was introduced to the world. The video amassed 34 million views on YouTube. The top-quality video also featured all the strengths of the product and emphasized why Apple is the right choice.

Other new features were also highlighted during the release including the phone’s water-resistant coating, new dual camera, and the highest video quality in any smartphone. The emphasis on quality is what made this video viral.

Amazon’s Before Alexa

This marketing video highlights how you can incorporate diverse strategies and still create one cohesive and powerful video. The genius behind the ad used comedy to juxtapose what life was life before all the technology we are currently enjoying have been introduced.

The video also cleverly highlighted the capabilities of the product and what life was like before owning the device. Amazon also used a very popular influencer—Ellen DeGeneres to star in the ad. The ad did so well that it garnered 61 million views in just 3 short months!

Peerless Benefits of Video Marketing

Video marketing is not popular by coincidence. They are massively popular because they not only work, they also offer peerless benefits that are hard to miss. For instance:

Engagement

Videos are known to increase levels of engagement across all channels dramatically. This translates to more comments, shares, and likes for your brand. Eventually, these will all boil down to powerful brand awareness.

On Instagram, videos get more engagement than any other forms of content. Videos are also very effective in helping brands connect with their target audience and establish relationships.

Credibility

Videos increase brand credibility by helping build trust between brand and users. When your audience hears testimonials from other users or sees your product at work with their own eyes, it can help them trust your brand more and see it as credible.

ROI

Statistics clearly indicate that video marketing yields the best ROI among the different content types. If you are looking for a marketing channel that provides massive ROI, video marketing is your best bet!

Key Takeaways

Videos have now become an integral part of content production and consumption. No wonder many marketers consider video marketing as the future of digital. Ready to create that powerful video? We’re here to help! Get in touch with us and we’ll create that video that will represent your brand best and put them in front of your audience! 

3 Most Prevalent Video Marketing Mistakes Brands Should Avoid

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With more and more people watching videos nowadays, the importance of including videos in your overall marketing strategy has become a necessity. A few years back, they predicted that in 2019, 80% of all web traffic will be video. 

This means failure to deliver video content to your target audience can translate to less traffic and even lesser leads coming your way. Of course, nobody wants that. However, while a “just do it” attitude is always welcome, some people choose to be daring and spontaneous.

While spontaneity is a good thing, it can sometimes result to a mistake (or two!). For those who are not expects in video marketing, it’s easy to make a few missteps every now and then. This article aims to help you become aware of those mistakes so you can easily avoid them.

Mistake Number 1

Making the video all about you and your brand

Those who are ardent video watchers can attest to this. You watch a video on YouTube which is more a sales pitch than an actual story. What do most viewers do? Most likely, tune it out and take mental note not to watch any video from that brand again.

When you make your video all about you, you make it very easy for your viewers to lose interest. When you lose people’s attention and interest, you’re also losing a prospect or a potential lead.

What You Should Do

Create videos targeting each stage of the buyer’s journey

Take a step back and look at examine your buyer personas and the buyer’s journey. What are some of the possible questions they want an answer to? What are their pain points? What are the things they want to resolve with the help of your brand?

Like any content you create, your videos should be designed to guide your leads through their journey towards eventually purchasing your products or service. For example, if you want to create a video for awareness, you should create a video educating people about your product or service.

If people are in the “consideration” stage, they are doing research on the possible products, services, or brands that can address their issues. Consider this the best time to dish out videos that showcase why your product, service, or brand is way better than your competitors.

Lastly, when they are already in the “decision” stage, creating tutorials, product demos, and testimonials is considered ideal.

Mistake Number 2

Forgetting about search engine optimization (SEO)

Search engine optimization is not in any way connected to video marketing, right? Wrong! This might not be common knowledge but having a strong SEO strategy for your video is crucial.

In line with this, you can help ensure people can easily find your videos by keeping SEO basics in mind when creating descriptions and titles for your videos. You also need to make sure that when people are looking for a solution to their problems, they can easily find your videos.

If you leave out SEO around your video content, there is a high probability you’ll get buried in all the noise of the internet and your potential buyers will never be able to find you.

What You Should Do

While search engines can’t fully digest every word of your video, it does not mean you have no way of optimizing your videos for the search engines. For instance, when deciding on the title or description for your video, think of possible search terms it can be found under.

Also, it would be a good idea to create a video sitemap. It would be an excellent way to let Google (and other search engines) know where your videos live and what they are talking about. 

When looking for titles and descriptions, use YouTube’s auto-suggest results. Start by searching for a specific term or keyword that’s relevant to your video content and you’ll see the most popular search terms are already auto-filled.

You will also find long-tail options that can help you identify what you should incorporate into your description and title. You might also find great ideas for future videos. Just like written content, long-tail keywords in videos can help drive qualified traffic for keywords that are less competitive.

Mistake Number 3

Going for the hard sell

One of the biggest mistakes brands make when it comes to video marketing is always going in for the hard sell. Videos can be really effective when creating meaningful relationship between leads and brands.

In fact, 90% of users reveal video has helped them in their decision process. However, creating videos for your audience can be counterproductive when you’re constantly pushing people to buy.

Creating videos that people actually want to watch is ideal especially for your prospects that are in the awareness stage. If you stumble upon a similar video on your newsfeed, find out what keeps your attention. 

What You Should Do

It is important to keep in mind that in most situations (this is true on most video platforms as well), people don’t want to be sold to. On the contrary, they want to be educated. They are looking for answers to their questions. Some might also want to be entertained.

When creating videos, use it a great way to tell a story. While at it, share knowledge that will resonate with your audience while addressing their interests or pain points. If anything, it is essential to focus on your buyer’s concerns and give answers that are beneficial.

Wrap Up

If you have zero experience creating videos, the task can be daunting and overwhelming. Fortunately, we’re here to help. Get in touch with us today and we’ll help you create videos that will take your business to new heights.

Why Your Business Should Use Video Marketing: 7 Powerful Reasons

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According to Wyzowl statistics, a whopping 63% of businesses are already using video marketing. In addition, 82% of the respondents also believe video is an important part of their overall marketing strategy.

For many businesses, video marketing is one of the best additions to their promotion toolbox. However, is it truly worth it? The answer is a resounding YES! Not just because everyone is doing it, but because video marketing is one of the most versatile and profitable digital marketing tools available.

Still not convinced? Below are 7 powerful reasons to invest in video marketing right now.

1. It boosts sales and conversions

If you want to earn some serious money, video marketing is one of your best bets. In fact, adding a product video on the landing page has been proven to increase conversions by as much as 80%. Imagine that! 

Not only that, videos can also lead directly to sales. In fact, some studies show that at least 74% of users who watched an explainer video about a specific product eventually bought it. That should be enough motivation to start creating that amazing product video now.

Come to think of it, the power of videos is not even surprising. Vision is the most dominant sense and most information that is transmitted to the brain is visual. So if pictures can boost engagement dramatically, imagine what videos can do for your business!

2. Video provides massive ROI

Here’s something that will get you even more excited: 83% of businesses attest that video provides a massive return on their investment. While video production is undeniably not an easy task, it can pay off big time! If creating videos is not your forte, it is reassuring to know you can always turn to professionals to help get the job done.

Another great news is videos don’t have to be prefect as long as the content is amazing. Some research show that users are usually put off by videos that don’t explain the message or product clearly enough. 

3. Video can help build trust

Trust is the foundation of sales and conversions. That being said, building trust should be a good on its own. If truth be told, the whole concept of content marketing banks on trust and the creation of long-term relationships.

So stop focusing on selling. Rather, let people appreciate your value by offering them interesting and valuable information.

Promotional videos can also help foster trust. While some consumers are skeptical about purchasing products or services online, effective marketing videos can help change their minds. 

And since most videos are presented in conversational form, this makes people feel like it’s created just for them. This feeling can also help them become loyal to the brand.

4. Google loves videos

Videos can help ensure visitors will spend more time on your site. This longer exposure not only helps build trust, it also signals search engine that your site provides great content. Moovly provides an interesting statistic: you are 53 times more likely to show up on top of Google’s searches if you have a video embedded on your site.

Since Google also owns YouTube, there’s also a massive increase in terms of how videos affect the search engine rankings. In line with this, make sure your videos on YouTube are optimised for SEO. Start by writing catchy titles and meaty descriptions. 

It is also recommended that you add a link back to your website or products and services. This will give potential customers guidance on what step to take next. To encourage actions even more, you can also look into interactive videos.

5. You can use videos to explain everything

Are you in the process of launching a new product or service? Produce a video to show how it works! Think about this: 98% of users report they have watched an explainer video to learn more about a specific product or service. That’s the reason 45% of businesses strategically place explainer videos on their homepages.

Of those brands, 83% reported their explainer videos have helped their campaigns tremendously. If you want to explain a complex concept, consider creating animated videos. Animation can effectively bring concept to life than just mere text or live video. Animated videos offer the perfect mix of nostalgia, simplicity, and entertainment. And they work!

6. Video can help encourage social shares

Statistics show that 60% of social marketers used video content in 2015 and 73% of the total respondents are planning to include it in their marketing toolbox moving forward. Social networks know the value of videos by providing features that encourage sharing of video content.

It is important to note however that in the context of social media, people will share emotions as opposed to facts. In fact, at least 76% of users admit they would share branded videos with their friends if they find it entertaining. With that said, consider making fun and entertaining videos to boost social shares.

7. Videos engages the laziest of buyers

Video is not only a great tool for learning but it’s also very easy to consume. Nowadays, most people are too lazy to dig deep into services or read lengthy product descriptions. If anything, the modern consumer would rather see the product in action. Fortunately, video can capture a massive audience and it works on countless levels, even the laziest ones.

Over to You

Video marketing’s popularity is no coincidence. Taking into account all the amazing benefits they offer, it’s not surprising they have become wildly popular. If you haven’t yet, now is the best time to try video marketing. If you need guidance, we’d be more than happy to help!

Video Marketing on Social Media: 3 Key Reasons Why it’s Important

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Undoubtedly, conventional marketing concepts are no longer as effective as before and some brands that are using digital marketing may be missing out on strategies that can accelerate growth even further. 

Nowadays, people scrolling through Facebook, Instagram, TikTok, and other social media platforms are constantly targeted by posts paid for by advertisers. In addition, more and more image ads are being shown daily due to the massive increase of businesses taking their marketing efforts online.

As more businesses turn to social media platforms to market their products and services, the more challenging it has become for brands to capture (and keep) the attention of the people they are targeting. 

However, there are 3 powerful reasons for brands to do video marketing on social media. Let’s explore all 3 in this article.

It can help capture attention quicker

Let’s face it, countless advertisers compete for attention online. That being said, using images as a creative won’t often no longer suffice. It is important to remember that there’s an infinite number of content out there that most just skims through images they see. 

The same is not true when it comes to corporate videos, explainer videos, or any videos you’ll produce for your brand. This might not be common knowledge but videos have been known to hold people’s attention 5 times more than just stills.

In line with this, brands should work on attracting people’s attention the first split second so they would stop scrolling and pay attention to what you are putting out there. On Facebook, the average user spends only 1.3 seconds on each post that pops up on their feeds.

To capture people’s attention, highlight the most captivating elements in the first few seconds of your video. You can do this by choosing attention-grabbing video thumbnails and incorporating brand identity as early as possible.

While seemingly basic, the techniques mentioned above are something many brands often overlook. If anything, the goal should always be to offer something that truly stands out while keeping messaging and branding consistent.

It can help optimise ad spend

Nowadays, video marketing is considered by most brands as one of the most cost-effective ways to market online. Investing in video marketing is also seen as one of the strategies that will offer the most bang for your buck. 

Some brands only shell out as low as one-tenth of a cent for each qualified video view. Compared to other options like commercials, advertising on social media is without doubt more practical and affordable.

It can help retarget viewers by viewing thresholds

Here’s one golden nugget for those who are doing video campaigns on social media platforms like Facebook. The platform gives advertisers the ability to retarget the exact video viewers based on the duration users watched the content.

Since this is integrated in the Facebook Ads Manager platform, it also makes it possible for brands to retarget users without the need to install cookies on a website. While seemingly trivial, this is actually a huge thing for advertisers.

Not only will it allow brands to initially show ads to those who have watched a piece of their video content, they can also repeat and show other videos to those who have watched the previous ones they’ve shared.

Soon as users have watched at least 10 seconds of the videos published, brands can then gauge if they are qualified and ready to be targeted through direct response advertising. 

Once prospective clients have engaged with more than one video the brand offers, it would be safe to assume they are all warmed up, open to getting to know the brand more, and can be offered one time and limited time offers.

So there you have it—3 powerful reasons to do video marketing on social media this 2020. If you’re ready to take the plunge and need professional help, get in touch with us. We can help get your video marketing efforts on the right track!

 

Video Marketing and COVID-19: How to Keep Your Audience Engaged

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The onset of the COVID-19 pandemic has caused governments to curtail business activities while cautioning citizens to stay at home as much as possible. As businesses scramble to adapt to the new normal, they are also forced to adjust their marketing plans to cater to a vastly different customer behaviour.

While many people find the current economic climate uncertain, many chose to continue their marketing efforts or they might find themselves struggling a few months later or when everything stabilises. Fortunately, even if your business has to make do with a leaner marketing budget, they can always rely on video marketing to deliver the kind of results they are looking for.

How to Make Video Marketing Work for You

If you are like most businesses, you’re probably wondering if you’ll have the funds to invest in video marketing at this point in time. If anything, the answer is a resounding yes. You have to remember that the business environment has changed dramatically and some marketing channels are no longer an option, at least for the time being.

Case in point: many businesses allocate as much as 30 to 40 percent of their marketing budgets attending conventions and trade shows. Since extensive travelling and mass gathering are restricted at the moment, it would make perfect sense to redistribute your marketing funds to other marketing channels. This is where video marketing comes in.

To enjoy the full benefits video marketing has to offer, keep in mind the following basics:

Replace trade shows with videos

Missing trade shows does not mean you should also miss out on the opportunity to connect with old and new customers. In lieu of trade shows, consider hosting an online version of the event. Start by creating and sharing powerful keynote speeches as videos. If this is something you’ll need help with, consider investing in the services of trusted video production companies as money well spent.

Stay in touch with customers

Since most people are staying at home, they most likely won’t find your silence golden. That being said, it would be wise to find ways to remind customers that your brand exists. If you’re like most businesses, it is also likely that you’re experiencing issues with suppliers and distribution channels. In line with this, it would be a great idea to create a video explaining why you can’t provide the same level of service they expect from you.

Other things you might want to share with your customers include:

  • How important the safety of both employees and customers are to you and how hard you’re working to ensure it stays a priority
  • Any changes that might impact any scheduled events or planned operations your brand has scheduled
  • Details of a flexible cancellation or refund policy to ensure the continued convenience of your customers

Keep prospects and customers engaged

With most people currently in the lookout for worthwhile video content to consume online, brands have responded by getting quite creative with their videos. For instance, gyms and fitness centers have been creating and sharing at-home workout videos while restaurants have been sharing cooking ideas online.

Lego responded by increasing the number of educational videos they’re sharing online in the effort to help millions of parents who are dealing with the challenges of home schooling. To make your videos engaging and powerful, selling your products or services does not always have to be the primary goal. You can also use your videos to connect with your target audience better and let them know you have their utmost good in mind.

Final Thoughts

Decades prior, many businesses once considered video marketing a luxury only the titans in the industry can afford. Thankfully, that is no longer the case nowadays. If anything, video marketing has become quite accessible, and yes, even affordable. In fact, a HubSpot survey revealed at least 92 percent of marketers consider videos as an integral part of their marketing strategy. 

Eventually, the world will be able to transcend this global crisis. When that time comes, you’ll most likely get a chance to do trade shows and conferences again. By then, it won’t be wise to consider placing your video marketing efforts on the back burner. If anything, video marketing is the only platform that will continue to produce the consistent results you are looking for many years to come. Now that’s one marketing channel truly worth investing in!

 

 

Top Secrets to a Successful Video Marketing in Singapore

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Whenever people post videos on Facebook or YouTube, they often ask themselves, “is it viral yet?” Releasing viral videos should not be the primary goal of your video marketing Singapore campaign. 

However, it seems that the term has exploded on the Internet. Many marketers have been hearing about viral videos and how a video can have a billion viewers in a span of a few days. 

As much as we want to have our next video to become viral, this however is not an easy feat to achieve. 

At Reelmedia, we follow the best practices to ensure that our video marketing Singapore campaign hits our objectives and will be able to steer our social media efforts forward. 

Here are some of our tips on how to create a more compelling, awe-inspiring, and actionable video marketing campaign.

Focus on the story and not the sale.

Successful videos or videos with more engagements from viewers are not geared towards sales because this is very annoying to customers. The video should be centered around a story and not on the sale. This same rule applies to content, so why not on video as well? Focus on the value you give to your audience.

Use the power of emotions--an appealing video opens up the viewers’ needs and hidden desires. If you are unsure if you’ll lose leads this way, then make use of a strategic and relevant call to action at the end of your video that will fit your video’s message.

Make the best 10 seconds of your video feature.

Your window of catching your viewer’s attention is 10 seconds or less. Most viewers would turn away from a video within 10 seconds or less so your next successful video should be short and to the point. It has to have an impact in the beginning. You need to get the gist of the story and manage expectations from the outset. 

You can start sparking your viewers attention by asking them questions and using teasers to get their attention instantly.

Make sure you are able to convey the value and answer their questions as to “why should I watch it?” 

Inject humour in your video.

Boring videos won’t get people to finish the whole presentation. However, in most corporate companies, having a funny video can be a big challenge and can be awkward. 

Think about this, when you watch a movie, what part stays in your mind or what videos do you want to watch? Of course we would want to be entertained, amused, and if possible, laugh. We want to feel enlightened and want a video that will leave us amused.

The main takeaway is not to feel pressured or constrained by your previous industry’s marketing tactics and do not try to emulate your competitors that have a stiffer tone and boring script. You need to stand out and come up with a funny and light-hearted video.

Optimise your video for SEO—tag it well!

There are many tactics that you can use to make sure the videos you have gets found easily in searches especially in search engines. The first thing you need to do to get the maximum SEO value out of your video is to have it hosted in your own domain. 

Another thing is to make your video easy to embed for sharing to increase the likelihood of getting inbound marketing links. Check also the video sitemaps. 

Since we want the video to be optimised for SEO, then make sure the descriptions are filled. This will allow Google’s search spiders to make sense of your video and be able to pick up the video’s content. So ensure that the video is tagged accordingly with relevant keywords and has a good description.

It’s all about educating your audience. 

Are you aware that about 65% of the audience learn via visuals? Educating your audience through videos is more effective and they can easily retain the information compared to just reading content. 

But the great thing with education is, it can be taught in different forms. The bottom line is to teach your audience how to use your product or service or perhaps share useful tips on how to make the most of it.

Or how about make use of the video through webinars? There are so many approaches to get an effective video marketing Singapore campaign for your brand. The trick here is to find your unique selling proposition, your unique voice, and the type of approach you have to get your video more effective.

If you want to launch a successful video marketing campaign invest in the expert help of Reelmedia Ltd. We have years of experience helping businesses successfully reach their digital marketing goals!

5 Reasons to Use Corporate Videos in Your Marketing Strategy

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corporate video production company in Singapore

If you are a business owner, your goal may be for your brand to stand out from your competitors. Whether you’re new in the industry, selling a product or offering a service,  getting ahead of the pact can be a challenge for you. 

So how do you compete with other brands who have the same goals as you? How are you going to convince your audience that your content is more relevant and more worthy of their time? One of best marketing tools you can use that’s available at your disposal corporate videos.

Need more convincing? Here are 5 reasons corporate videos can be a powerful tool in your video marketing efforts:

Your target audience doesn’t know you

In digital marketing, it is important that your audience is fully aware of what your brand has to offer. If not, it will be hard to sell to them your product or service. Despite deliberately spelling it out in your product’s packaging or on your site, it is no guarantee that your audience will remember.

Some may still confuse your brand with that of others. If such is the case, you’d need something that can set you apart from the rest. Fortunately, this is where video marketing can come in handy. With explainer or corporate videos, you can easily and clearly convey what your product or service really is.

In addition, you can also use corporate or explainer videos to demonstrate how the product is used and how they can benefit from what you have to offer, among others.

Low customer traffic

Are you getting low traffic on your website? Do you wish to have more followers or likes on social media? Achieve those objectives by creating a solid video marketing strategy for your business. 

According to statistics, a marketing video can greatly increase online visibility of websites and can drive more engagement for the brand on social media. It can also be  used to emotionally connect to your target audience and convince them to visit your website or follow your social media profile. 

Your website is not ranking well online

User experience is important when it comes to search engine ranking. Therefore, you want to focus on it when working on your website. Give your audience a reason to visit  your page often by embedding videos on your homepage. 

Get their attention quickly by showing them an animation or explainer video with content that will let them easily grasp how your they can benefit from what you have to offer. This will help them connect with your brand more effectively and help them become more loyal.

Promoting a new product

It’s no secret that using social media channels is a great way to promote product engagement. Social media users love watching videos. In fact, studies show that about 92 percent of mobile video viewers will likely share videos with their online followers or friends. 

When this happens, your video engagement rate multiplies significantly. Moreover, explainer videos get the highest reach on social media sites such as Facebook or Instagram and they engage a huge percentage of audience reached.

If your staff members are already swamped with tasks or do not have the skills to finish your corporate videos, turn to Reelmedia Singapore. We have years of experience producing high quality videos and helping businesses reach their digital marketing goals.