Corporate video production in Singapore

Startups need all the help they can get to grow their business and generate profit. Besides having a valuable product or service, they also need to invest in creating a sound marketing strategy. Without it, it can be challenging to compete with the big brands in their chosen field. Good thing there are many ways for brands to promote their products and services. 

They can either choose to promote it through traditional or modern marketing strategies. One of the most popular strategies today is video marketing. Many brands now use video to reach out to their audience. If you are wondering how to make the most of this marketing strategy, here are some ways you can look into. 

Live videos

Live videos are becoming a trend. Social media users now enjoy posting ephemeral or short-lasting video and photo content. Snapchat started this trend and it quickly became such a big hit.  This is also the reason why Facebook and Instagram added this feature to their own platforms. 

Many brands are also starting to use it as it is a very simple and affordable way to promote products and services. All you need is a high-quality mobile device to help you show an event or the backstage of your startup—no need to spend on video production. 

These videos can also help you get the followers by using hashtags. Live videos also reveal the human side your brand. This is very important since customers tend to trust people as compared to a name of brand or companies. Therefore, live videos are a great way to build a bond between you and your audience.

Product reviews

If you have a new brand to promote, your goal may be is to present company and your products to a bigger audience. You can achieve this through product reviews. The video can just last up to 3 minutes since many viewers have a short attention span. Make sure you go straight to the point and let the subject of your video mention how your brand  can help them solve their problems. 

Testimonials

Word-of-mouth has been one of the most effective ways to market a brand. In digital marketing, word-of-mouth can be done by making testimonials of real buyers who are describing how your services have benefited them. 

This type of content appears more realistic and relatable. You can do this either by shooting professional testimonials or asking your followers on social media to send you amateur clips. 

While you cannot guarantee high quality videos, user-generated content is more appealing to consumers. This is because user generated content doesn’t appear scripted. Instead, it shows authenticity and indicates that you have a strong base of loyal customers.

Interview influencers

Social media influencers is another powerful marketing strategy. Find an influencer who share the same values as your brand. He or she should also appeal with your target audience. Reach out to this influencer and collaborate with them to support your marketing campaign.

Many influencers have a wide base of followers which you can use to approach a brand new group of potential customers. 

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals. 

Regardless if you are creating your very first or your nth video, working on a video production can be daunting.

While you don’t necessarily need to have a huge team composed of many people, the help, expertise, and guidance of a savvy video production company can surely come in handy.

However, even if you will be working with a video production team, you still need to be able to identify and effectively communicate the goals you would like to achieve so your video team can deliver the kind of results you are looking for.

Make the video production process a lot easier by keeping the following key insider tips in mind:

Pick your internal team members accordingly.

The video production process has a higher chance of succeeding if you have able and qualified people on your internal team.

Having the right people on the internal team coupled with an effective communication strategy can help ensure the video achieves all the objectives set.

However, picking the right people on the team won’t suffice.

You need to make sure each member has a clearly defined role so they can perform it accordingly.

In addition, having a comprehensive feedback strategy can also go a long way to help ensure the success of our video production efforts.

For starters, utilizing a collaborative platform is considered ideal in terms of getting feedback as it allows the whole team to see each member’s notes in one place.

Furthermore, the following important aspects should also be taken care of during the planning stage:

  • The time frame for collecting feedback must be decided on. 24 to 48 hours would be ideal so you don’t waste so much time and you can finish the production within the agreed time.
  • Are there particular stages that need approval from upper management? Settle this aspect first before proceeding.
  • Make sure the content achieves the goals and purposes the video wants to achieve.

Make sure you have thoroughly prepared your creative brief.

When it comes to video marketing, it is important that you are able to effectively articulate your concept in two minutes or less.

That being said, it is crucial that your brief must be both goal-oriented and precise.

Ideally, the best creative brief should include:

  • Your elevator pitch.
  • The need your product wants to fill or the problem it wants to resolve.
  • A detailed breakdown of the brand’s target demographic.
  • The tone and style you want for the video.
  • The business goals of your video (i.e. phone calls, purchases, social media shares, etc.).
  • An assessment of the competition and how they are marketing their brand.
  • A call-to-action to close the video.

Don’t shy away from giving constructive criticism.

Marketing is not a one-step process.

It needs to be tweaked and polished every now and then until the desired results are achieved.

With that in mind, you should not expect your video production team to get the perfect clip the when they submit the first version.

When reviewing the first draft, take note of the aspects you are unhappy about and give suggestions and recommendations on how it can be improved.

When reviewing the clip, check for the following fundamentals:

  • Is the visual style appropriate? Is it suitable for your brand? Be specific. Cover other important visual aspects like palette, style of animation, and lighting.
  • Do you like how the voiceover is done? If not, consider investing in a new talent.
  • Is the branding of the video in line with the brand’s identity (font, web address, logo, etc.)?
  • Is there a negative phrase or word that needs to be omitted? Are there neutral statements that can be changed to positive ones?
  • Does the video help your product stand out from the competition? In what ways?
  • Are there technical glitches that need to be resolved?

You have to trust the video production team you have chosen.

There’s no denying lack of trust in the people you have chosen can delay your project indefinitely.

Given that you have gone through great lengths picking the best team for the job, it is but wise to let them do what they are good at.

If you second guess the team you have chosen all the time, you might just as well produce the videos on your own.

Of course, if you lack the knowledge, insight, experience, and expertise, that would not be a good idea.

As a general rule of thumb, you need to put your trust in the team you have chosen if you want to get your money’s worth.

 

 


With a professional video, a company can instantly revitalize their business branding and improve their company profile. That’s why a lot of businesses are into video marketing in order to boost their rankings or increase their return on investment.

Whether the goal is to have a 30-second of promotional advertisement or an entire hour of introducing a corporate project to your team of staff, having a creative video is always a good way to deliver your story. Find out the guidelines below to creating a video that will surely win you your target audience. Read the next paragraphs below:

Learn who your target personas are and their interests
The main goal you have in most video marketing is to communicate and engage your specific audience. We all know that your advertisements, be it online or on television, will not necessarily appeal to all types of audience. That’s why you need to know your target’s persona and be as specific as possible into solving their problems. Make sure that your message is customized and clear that it can solve your audience’s problem.

Create a relatable video
Treat your script as a blueprint of your video production. Keep in mind that all things great start on paper first, whether be it a video, a building, or a movie. The story inside the script should describe every visual as well as audio element, similar to architect’s plans in a building’s blueprint. Spend as much time as you need to produce an efficient script before spending your budget in producing a video. Another factor to consider is the length of your video. Marketing videos are ideally shorter so if possible, try to keep it less than 2 to 3 minutes. Make it clear and concise so you can easily grab the attention of a potential viewer. Consider it as a summary about everything that is great about your company or service. Every second of your video should be worth your audience’s time so save all the lengthy and detailed information on your web page.

Engage your audience
Videos are effective in engaging your audience since it can easily inform and persuade. They just need to watch a 30-second video and they can be informed on what they need to do next. It offers visceral experience to your viewers since it is engaging both orally and visually. When posted online, they can even add comments or reply to other viewers. Instead of just explaining why your services are beneficial to them, you can use the video to show your audience why they should invest into your services.

Build a rapport with your audience
Once you have already interacted with your audience, be sure to build a rapport with them. This way, once they become your customer they can also help sell your service or product by sharing it to their friends.

Share your beliefs
Whether they need a detergent soap, a new television set, a new pet, or even a new mobile phone, your audience has a lot of options that they can access easily. So be sure to give them a better reason why they need to choose you amongst this wide selection of options. Share your ideas as to why you stand out in the industry. Tell more about your beliefs or your story so they can easily relate to you.

If you need help with creating effective video production, be sure to get in touch with Reelmedia Pte. Ltd. Their team of staff is always ready to help you create compelling videos at great rates.


Looking for a step-by-step guide to produce a content that will engage and entertain your audience? One of the best ways to do so is to hire a video production company to help you. Many people think that video production is expensive and has lots of risks. These reasons also stop them from discovering the benefits that an explainer or animated video can bring. Find out how you can avoid risks and produce great videos. Check out the list below for more information:

Identify what video’s purpose is:
Each corporate video is intended to be used for a specific purpose, be it to hire more people or to promote a new service. Ideally each should not be the same for it to be effective. It should also be customized to your target audience’s specific persona. Depending on your company needs, you may design it to introduce your branding or to attract more clients. Before you invest in a corporate video, be sure you know its purpose so you can highlight it. Whether you want your business to be more popular to the younger viewers or to promote a new product, consider what you are intending to offer for you to properly convey it through your video’s message.

Have a script that will engage and entertain your audience:
While planning your video, think of stories you can share to connect and engage with your audience. Be it an emotional or a funny video, choose a tone that you best think will help you share some of your company’s or client’s strongest stories.
Keep in mind that a corporate video takes a lot of effort and time to create so there is no reason to rush and spend company resources on a bad video. Find a way to connect your company’s message to the day-to-day problems or topics of your audience.

Plan everything properly:
Even if you think you are not creative or this is your first time to produce a video, it does not make that you cannot pull it through. You can actually use your experience in the logistics for you to succeed in creating a corporate video. If you want to make sure that is up to date and effective, you can also hire a video production company. For them to quickly grasp what you want, it will help if you already have a well thought of plan on how you want the video to appeal to your audience, its purpose, and how it will be executed. This makes it a lot easier to get the job done for everyone in the team who is involved in the video production.

Don’t rush the production:
Don’t rush into completing the production plan. Spend time to research, plan, and organize to make sure that your audience does not get a hint that you rushed the project. You do not need to produce the best type of corporate video, but you also must see to it that it does not look like you finished it in just one sitting. If you have no idea how to make one, you can produce a decent corporate video by hiring a professional video production team.

If you are looking for a video production team in Singapore, look no further than Reelmedia Pte. Ltd. They create great videos that you can be proud to promote to your audience. Visit their website now to learn more about their video production services at reasonable rates.

There are a lot of benefits in posting videos online to promote your products or services. That why many companies set up their own video production just to ensure that it will meet the expectations of their audience. If this is your first time to prepare for a video production and you need help, below are some helpful tips you can use:

Test the equipment
Whether you own the equipment or just renting them it is always best to test them to see if they are properly working. Just because all of these gears worked well the last time you used them does not mean that it will work perfectly this time. So go ahead and check to see if you need to replace or repair anything. Put all the gears through its paces a few days before your scheduled shoot, from the cameras, lighting, monitors, or microphones.

Check the batteries or chargers
This step is very important, especially if it has been a while since you last used the gears. It will take you several hours to refresh the charge on some equipment such as your camcorder batteries, so you need to do this task a day or two in advance of the shoot. Don’t let it get in the way to finish other important tasks. You can do it overnight, in your sleep so it does not eat up much of your time. To be sure, you can extra charged batteries per camera for your peace of mind.

Print Your Plans
Your plans should not just depend on your video production script. You should also print out your schedules and shot lists. This will help you make sure that everything will go as planned and will even allow you to foresee any possible problems. Take the time to create a plan so you do not put the entire production, including budget and time, at risk.

The video should be engaging
Once the camera starts rolling, keep in mind that your audience has a short attention span so you need not only grab their attention but also hold it. Videos allow business owners to persuade their audience without spending an arm and a leg. The video has to target the right audience, keep them engaged, and you are on your way to leading them to be one of your consumers or promoters. If they share your videos, they also help as one of your promoters. It offers a unique experience to your audience since it engages them orally and visually.

Your audience has to be your priority
Build a good relationship with your customers and followers in order to keep them loyal and establish trust. Your viewers have a lot of options available at hand and are only watching videos for no other reason than to be entertained or to look for solutions for their problems. Therefore, you need to give them a reason to be interested in what you are offering.

Distribute the video to the right channel
Whether you plan to upload the video to your personal account or website, your client’s website, a YouTube page, on Instagram, and other social media sites, be sure that your target is also on that page. You can also play the video during trade shows or company events on repeat or while the guests are waiting for the event to start. Make the most of the company’s video production cost by properly distributing its output.

Contact Reelmedia Pte. Ltd for video production services that you can always trust! Visit their website for further details.