Top Ways Startup Should Be Using Video to Promote their Brand

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Corporate video production in Singapore

Startups need all the help they can get to grow their business and generate profit. Besides having a valuable product or service, they also need to invest in creating a sound marketing strategy. Without it, it can be challenging to compete with the big brands in their chosen field. Good thing there are many ways for brands to promote their products and services. 

They can either choose to promote it through traditional or modern marketing strategies. One of the most popular strategies today is video marketing. Many brands now use video to reach out to their audience. If you are wondering how to make the most of this marketing strategy, here are some ways you can look into. 

Live videos

Live videos are becoming a trend. Social media users now enjoy posting ephemeral or short-lasting video and photo content. Snapchat started this trend and it quickly became such a big hit.  This is also the reason why Facebook and Instagram added this feature to their own platforms. 

Many brands are also starting to use it as it is a very simple and affordable way to promote products and services. All you need is a high-quality mobile device to help you show an event or the backstage of your startup—no need to spend on video production. 

These videos can also help you get the followers by using hashtags. Live videos also reveal the human side your brand. This is very important since customers tend to trust people as compared to a name of brand or companies. Therefore, live videos are a great way to build a bond between you and your audience.

Product reviews

If you have a new brand to promote, your goal may be is to present company and your products to a bigger audience. You can achieve this through product reviews. The video can just last up to 3 minutes since many viewers have a short attention span. Make sure you go straight to the point and let the subject of your video mention how your brand  can help them solve their problems. 

Testimonials

Word-of-mouth has been one of the most effective ways to market a brand. In digital marketing, word-of-mouth can be done by making testimonials of real buyers who are describing how your services have benefited them. 

This type of content appears more realistic and relatable. You can do this either by shooting professional testimonials or asking your followers on social media to send you amateur clips. 

While you cannot guarantee high quality videos, user-generated content is more appealing to consumers. This is because user generated content doesn’t appear scripted. Instead, it shows authenticity and indicates that you have a strong base of loyal customers.

Interview influencers

Social media influencers is another powerful marketing strategy. Find an influencer who share the same values as your brand. He or she should also appeal with your target audience. Reach out to this influencer and collaborate with them to support your marketing campaign.

Many influencers have a wide base of followers which you can use to approach a brand new group of potential customers. 

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals. 

Guidelines to Producing an Effective Video Production

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With a professional video, a company can instantly revitalize their business branding and improve their company profile. That’s why a lot of businesses are into video marketing in order to boost their rankings or increase their return on investment.

Whether the goal is to have a 30-second of promotional advertisement or an entire hour of introducing a corporate project to your team of staff, having a creative video is always a good way to deliver your story. Find out the guidelines below to creating a video that will surely win you your target audience. Read the next paragraphs below:

Learn who your target personas are and their interests
The main goal you have in most video marketing is to communicate and engage your specific audience. We all know that your advertisements, be it online or on television, will not necessarily appeal to all types of audience. That’s why you need to know your target’s persona and be as specific as possible into solving their problems. Make sure that your message is customized and clear that it can solve your audience’s problem.

Create a relatable video
Treat your script as a blueprint of your video production. Keep in mind that all things great start on paper first, whether be it a video, a building, or a movie. The story inside the script should describe every visual as well as audio element, similar to architect’s plans in a building’s blueprint. Spend as much time as you need to produce an efficient script before spending your budget in producing a video. Another factor to consider is the length of your video. Marketing videos are ideally shorter so if possible, try to keep it less than 2 to 3 minutes. Make it clear and concise so you can easily grab the attention of a potential viewer. Consider it as a summary about everything that is great about your company or service. Every second of your video should be worth your audience’s time so save all the lengthy and detailed information on your web page.

Engage your audience
Videos are effective in engaging your audience since it can easily inform and persuade. They just need to watch a 30-second video and they can be informed on what they need to do next. It offers visceral experience to your viewers since it is engaging both orally and visually. When posted online, they can even add comments or reply to other viewers. Instead of just explaining why your services are beneficial to them, you can use the video to show your audience why they should invest into your services.

Build a rapport with your audience
Once you have already interacted with your audience, be sure to build a rapport with them. This way, once they become your customer they can also help sell your service or product by sharing it to their friends.

Share your beliefs
Whether they need a detergent soap, a new television set, a new pet, or even a new mobile phone, your audience has a lot of options that they can access easily. So be sure to give them a better reason why they need to choose you amongst this wide selection of options. Share your ideas as to why you stand out in the industry. Tell more about your beliefs or your story so they can easily relate to you.

If you need help with creating effective video production, be sure to get in touch with Reelmedia Pte. Ltd. Their team of staff is always ready to help you create compelling videos at great rates.

How to Find a Reliable Video Production Company

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If you have a superior product that your company would like to effectively market, then you need to hire a reliable video production company to help you accomplish the task. Below are some insider tips on how you can find a production team that will create a cost-efficient video for your business.

1. Research online
Take advantage of the Internet to find a video production company that your business deserves. Make sure their website shows proof of their great business ethics and samples of actual videos they were hired to create. Check if these videos pass your company’s standards before you even make an inquiry. Once you’ve already chosen the company you prefer, look for online reviews about them. You may also check online mentions about their business using Facebook or Twitter. This way, you can be confident that the company is really known in the industry for delivering quality service.

2. Ask for recommendations
If you could not find what you are looking for online, you may also ask for recommendations from your friends. You might know a friend or a former colleague who works in the advertising or marketing industry. Better ask for their advice regarding companies who know how to produce great videos. Look for vendors who have years of experience in the industry as they will have an eye for some details that you might miss. They will also give suggestions on how you can improve your videos, especially if this is your first time to do one.

3. Get quotations from different companies
Make sure you are getting the right pricing for the type of service you are expecting by asking for estimates from different companies. This is a great way to see to it that your project is priced right. It will also help you manage finances, especially if you only have limited budget to pull through a tough project. Based on the quality of their previous video projects and pricing, the company that offers the best value is the one you have to choose.

4. Look for their previous project
Do you already have a video production name in mind but you’re not quite sure if you should hire them? Then you need more proof of what their team can do. Visit a production company’s social media sites like Facebook page where you can see their client’s reviews and ratings about their company. You might also see samples of their most recent works. Social media sites are a good avenue to see if their recent projects since you have an idea of what kind of service they will deliver or what types of equipment or even skills they’ll bring to your shoot.

5. Consider your audience
Be it a testimonial video or a short documentary, remember that your video will represent your company so it has to bring a positive impact no matter who the viewer is. Potential and existing clients who see your video will immediately form an opinion about your business. In short, it will affect people’s perception of your brand, and what could be more important than building an impressive reputation before even meeting your clients, right? So before you hire a video production company, consider what attracts your target audience and what elements are important to them so you can be certain that these things reflects on the video you will be creating.

Are you looking for a company who can ace your video production requirements? Be sure to contact Reelmedia Pte. Ltd. for quality video production service that you can always trust.