corporate video production in Singapore

Do you want to create a foolproof video marketing strategy that can help your audience understand your brand or service better? Are you planning to add a video to your landing page? Or perhaps use it to promote a new service that your company is offering? Here are some steps to help you get started:

Focus on having an awesome script

Your script can make or break your explainer video. As a foundation of your video marketing effort, the script is where everything else is built. It should be unique and well written for it to be appealing to your audience. 

To achieve this, you need to assign the scriptwriting task to someone who can take a fresh look at your company, therefore he or she should be an outsider as opposed to a company employee. 

This is crucial so the scriptwriter can explain things in a way that can be easily understood, regardless if the viewer already has an idea about your place in the industry or totally clueless about it.

Work with professionals 

If you hire a professional video production team, they will have you fill out a creative brief about your company first. In this brief, do your best to talk about your business at a high level and define what really should be included in this explainer video. Once done, the writer then will refer to the brief when writing your video’s script. 

Keep it short

If you keep the video short, the easier it will be for people to remember your business. While you want to inform your audience of how awesome your company is, your business accomplishments, and services you offer, having a long video has a higher risk of you losing your audience’s interest. 

Keep all the lengthy details about your brand to your blog or about us page. Use the explainer video to get people interested and lead them on to the next step. As a general rule of thumb, the video should only have 150 words per minute for it to be easily absorbed by your viewers.  

Highlight the benefits

Remember that your audience is watching the videos to be educated or to get solutions to their problems. That being said, then video should not promote your business or educate them about your company. Therefore, it is recommended that you focus on showing them the benefits they can get from using your product or service. 

In addition, rather than discussing the many great features your gadget offers, mention how your device can help them live better. Make it more relatable and avoid drowning your audience with information they’re not really after or interested in.

Make it unique and memorable

Everyone loves to be entertained, whether he is the CEO of a prestigious company, working moms, or students. So it will be best if your video has a way of keeping the viewers entertained while introducing your product or service at the same time. 

Keeping the mood like and positive is also ideal so it’s easier for the audience to remember your business when the time to buy the product or service you are offering comes. If the video is effective, they might even share it with their friends, giving you more potential clients and more reach as a result.

Let Reelmedia Pte. Ltd. help you create a video your target audience will surely love. Visit our video production’s website today for more information about our services. 

Fact: there are a lot of videos being uploaded online on a daily basis. In this competitive world, you want your video to stand out. If your video does not stand out to your target audience, then they will probably look for a better alternative. When this happens, your video could get lost in the noise of the internet.

If you want to succeed in video marketing, you have to produce a video with a content that has value. It should have a helpful and relevant information, quality production, and unique presentation for it to be worth every minute of your viewers. Remember that the more time you add in your video, the more challenging it becomes to convince the viewers to sit through it. 

These factors make it even more challenging to win in this competitive industry. So the question is how can you produce a remarkable content to make sure that your audience will watch your video? To help you get started, here are some helpful tips:

Invest on the quality of the video

This step doesn’t necessarily mean buying expensive gadgets to create a video. You want to invest not just in budget but in time and effort as well. While you can use tools and various marketing materials available to make your task a lot easier, this does not mean that everything will be done easily. 

Be sure to do your research and know what will work best for you to catch the attention of your target audience. If necessary, survey them to ensure that your viewers will find your content interesting. 

Create a plan

With good planning, you can be a step closer to the end result that you wish to see. Before anything else, research about your audience and the industry you are in, create a storyboard, and write an effective script. 

This way, it will be a lot easier to check whether you are on the right direction as you move from one step to another in your video production. 

Don’t do it on your own

Have a team of staff who will help you in this project. Survey your employees or colleagues and find those who are interested or have the interest in video production or video editing. People who are interested in these kinds of projects will surely find it fun helping out. They will not see it as an additional work load on their queue. 

Have high standards

Time and budget constraints are no excuse to present your audience with a second rate content. Always have high standard when choosing your materials and actors. Keep in mind that these hired actors will be the face of your brand so they have to do their roles justice.

Choose an appropriate location

The audience will know if your video was shot in a make shift studio. They pay close attention to details to see if video producers are worth their time and money. Therefore, it will be best to shoot the location in a place that is appropriate to your script. 

If your staff members are already swamped with tasks or do not have the skills to finish the task, there are always corporate video production companies who are willing to help you. 

One of the best companies in Singapore you can trust is Reelmedia Ptd Lte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals. Visit their website for more details about their services. 

Corporate video production in Singapore

If you want to create a surefire explainer or sales video marketing strategy, this article will be of great help. Through this guide, you can help your audience understand your brand or services better. Here are some steps to help you get started:

Write a well curated script

When it comes to video production, your script can make or break how the video will be perceived by your audience. Consider it as a foundation of your video marketing strategy, the script is where the content and whole idea are built. Therefore, it should be distinctive and well written in order for it to be appealing to your target audience.  

For you to achieve this, you have to assign the scriptwriting task to a person who can best represent your company.  The scriptwriter should also explain it in a way that any type of viewer can clearly comprehend. Whether the viewer has an idea of what your brand offers or have never heard about it before, the script should appeal to them.

Hire a professional agency or staff

If you are planning to hire a professional video production team, make sure you properly fill out the creative brief about your company. In this company brief, talk about your business offers, its goals, and define what really should be included in your sales or explainer video. If you think that the brief is not enough, schedule a meeting with the writer so he or she can refer to the brief and interview when writing about your video’s script. 

Keep the video script short 

By keeping the video short, it will be easier for people to remember what your ad is all about. While you want showcase to your audience how awesome your company is, a longer video has a higher risk of not being watched or losing your audience’s interest. In line with this, remove all the lengthy and unnecessary details. 

You can also talk about your history or accomplishments in your company profile or about us page. The explainer video should also get people interested and lead them to do the next step. As a general rule of thumb, your video only needs to have 120 words per minute for your viewers to easily absorb it.  

Focus on the benefits

Most viewers are watching the videos to be entertained, educated, or to get solutions to their problems. This means that you need to focus the content on showing them how your product or services can benefit them.

For example, instead of discussing how awesome the features of your gadget are, mention how your product or service will help them live better. Make the content more relatable and see to it that you are not drowning your audience with details that they will not easily understand or are not important to them to begin with.

Make the content unique and memorable

Everyone loves watching entertaining videos. Entertaining videos is a good strategy to  effectively sell what you are offering while keeping your viewers entertained. In addition, the positive vibe entertaining videos give can make it a lot easier for you to connect with your viewers. 

It will also help them easily remember your product or brand when the time to purchase comes. If you’re lucky, they might even share the video with their friends. This will give you more potential clients that can patronise whatever it is that you have to offer.

Let Reelmedia Pte. Ltd help you create a video that your target audience will surely love. Visit their video production website today for more information about their services. 

Corporate video production in Singapore

Startups need all the help they can get to grow their business and generate profit. Besides having a valuable product or service, they also need to invest in creating a sound marketing strategy. Without it, it can be challenging to compete with the big brands in their chosen field. Good thing there are many ways for brands to promote their products and services. 

They can either choose to promote it through traditional or modern marketing strategies. One of the most popular strategies today is video marketing. Many brands now use video to reach out to their audience. If you are wondering how to make the most of this marketing strategy, here are some ways you can look into. 

Live videos

Live videos are becoming a trend. Social media users now enjoy posting ephemeral or short-lasting video and photo content. Snapchat started this trend and it quickly became such a big hit.  This is also the reason why Facebook and Instagram added this feature to their own platforms. 

Many brands are also starting to use it as it is a very simple and affordable way to promote products and services. All you need is a high-quality mobile device to help you show an event or the backstage of your startup—no need to spend on video production. 

These videos can also help you get the followers by using hashtags. Live videos also reveal the human side your brand. This is very important since customers tend to trust people as compared to a name of brand or companies. Therefore, live videos are a great way to build a bond between you and your audience.

Product reviews

If you have a new brand to promote, your goal may be is to present company and your products to a bigger audience. You can achieve this through product reviews. The video can just last up to 3 minutes since many viewers have a short attention span. Make sure you go straight to the point and let the subject of your video mention how your brand  can help them solve their problems. 

Testimonials

Word-of-mouth has been one of the most effective ways to market a brand. In digital marketing, word-of-mouth can be done by making testimonials of real buyers who are describing how your services have benefited them. 

This type of content appears more realistic and relatable. You can do this either by shooting professional testimonials or asking your followers on social media to send you amateur clips. 

While you cannot guarantee high quality videos, user-generated content is more appealing to consumers. This is because user generated content doesn’t appear scripted. Instead, it shows authenticity and indicates that you have a strong base of loyal customers.

Interview influencers

Social media influencers is another powerful marketing strategy. Find an influencer who share the same values as your brand. He or she should also appeal with your target audience. Reach out to this influencer and collaborate with them to support your marketing campaign.

Many influencers have a wide base of followers which you can use to approach a brand new group of potential customers. 

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. They have years of experience in producing quality videos and helping businesses reach their digital marketing goals. 

corporate video production in Singapore

There’s no doubt that having a strong and effective video content helps brands reach their target audience and engage with viewers. Many iconic companies produce their own video content. 

The results that they are getting serve as proof as to how effective this marketing tool is in establishing their brands. This also allows them to spread their brand messages to a new or existing audience.

Unfortunately, there are video production marketing teams that don’t always get that same level of success. What's worse is that sometimes, the video they produce does more harm than good. If you don't want your next video to cause you to lose existing clients or deter new ones, you’ll surely find this article very beneficial.

Whether you have a new or already established brand, you can take advantage of the benefits that video marketing can provide. All you need to do is avoid some of the most common mistakes committed by those who try video marketing. By avoiding them, you’ll be well on your way to crafting something that will truly captivate your target audience.

Common Mistake #1: Unclear Marketing Strategy and Planning

Planning your marketing strategy is like creating the blueprint of your whole video content. Without it, it will be hard for you to track the progress and success of your video marketing. 

During the planning stage, you need to identify the type of video you are about to make, who your target demographic is,  and the results you want achieve. Just like your other marketing campaigns, your need to plan your strategy and then make it happen.

Common Mistake #2: No Proper Branding 

With all the video content circulating the Internet, branding can help warrant that people will recognise your brand after seeing your video. If they can’t recall the name of your company or the name of your product, your video marketing campaign is deemed a failure. Your video needs to promote your brand and clearly communicate the benefit it can provide. 

To create proper branding, make sure your video has your brand logo, website URL, and any other information indicative of your brand. It should be prominently visible in the video so it will be easier for the target audience to remember your brand in case they are looking for something your brand is offering.

Common Mistake #3: Not Having a Clear Message 

If your video contains too much information or delivers different messages, your audience might not get a clear message of what you want them to do at the end of the video. 

The last thing you want is for them to feel that your video gave them nothing but information overload. As a general rule of thumb, aim to create a video should that sends out a clear and single message.

Common Mistake #4: The Video is Too Salesy

One of the reasons why people skip video ads is they don't like being enticed to buy something. Too many businesses make the mistake of creating videos that are too salesly or videos that feel like commercials on television. 

That’s simply not the way brands use video marketing these days. To succeed in video marketing, you need to focus more on telling a story or solving a problem as opposed to getting sales.

If your staff members are already swamped with tasks or do not have the skills to finish the task, turn to Reelmedia Ptd Lte. We have years of experience in producing quality videos and helping businesses reach their digital marketing goals. 

yt and fb The rapid rise of online video over the last decade means that businesses not taking advantage of it for marketing purposes are missing out on a lot of traffic. According to a Cisco Global IP Traffic forecast, “IP video traffic will be 79 percent of all consumer Internet traffic in 2018, up from 66 percent in 2013.”

YouTube is still seen as the main player for online video services although Facebook has quickly established itself as a major player in the brand marketing segment. As of November 2014, after last year’s boom of premium ad options for native videos, Facebook has surged ahead of YouTube video posts. Following the proliferation of social networks sharing has become as prominent as searching. YouTube introduced easy video upload yet a lot of content users do not know about will surface through social networking.

The rise of the ubiquitous viral video, attributed to YouTube, is also the result of sharing via Facebook and Twitter. Marketing strategy for online video content should consider the nature of the video and ultimately its potential lifespan. Video on YouTube is longer staying, with more in-depth content users will actively search for. Facebook’s focus is on short and superficial, relying on exposure through social buzz; once out of the news feed exposure dramatically decreases. Choosing your online video marketing strategy platform should reflect the video content generated by your brand for the right brand focus.

Facebook’s main advantage is in the nature of the platform: extensive and constantly rising social user base. Preferential treatment is given to its native videos when determining what users see in their feed, together with the recently introduced autoplay video content in news feeds within its App Install ads.

YouTube on the other hand is investing into community of creators of staying quality. Something to keep in mind about YouTube is that, unlike Facebook where content is tied to the platform, link sharing is possible wherever your online coverage is supported.

One study examining the inherent differences of Facebook video and YouTube links discovered that although there are 8 times as many YouTube links shared compared to Facebook, engagement rate for Facebook is 40% higher with twice as many comments than YouTube. Deciding which platform fits your needs doesn’t necessarily have to be about exclusivity as both can be used despite their seemingly divergent focus.

Michelle Phan, covered in our recent post, is a user whose content fits the YouTube model. She also advertises new videos on Facebook to direct her audience to YouTube using call to action at the end of a short Facebook video. With this approach she has gained positional advantage of both platforms to promote content and drive YouTube views with different content to fit Facebook posts for more efficiency.

BuzzFeed is an example of another approach with brand content that falls right between both platforms. BuzzFeed’s strategy is to maximize views and exposure by using both platforms to get content up and to as many people as possible. This approach also takes into account that each platform has different ways of content discovery. Also in BuzzFeed’s case preference among its users for one platform is not necessarily constant; a big hit on Facebook can be a flop on YouTube and vice versa.

In the fast changing online marketing environment it is important to implement the right strategy for your needs to get ahead of the competition. If you are interested in collaborating with a professional video marketing company we want to hear from you so that we can assist you in developing the right product for your needs. If you are interested in having a collaboration with a professional video marketing company, please do not hesitate to contact us!

If you want to improve your Facebook Advertising Core Competencies, this 2-day intensive course will enable participants to develop a Facebook marketing strategy, launch compelling Facebook Advertising campaigns to drive leads/increase brand awareness, and review and optimise performance.

 

The internet truly is the great tool, as it had been proven so many times.

As long as one has access, the online world provides an undiscriminating platform for anyone to share their inner most thoughts, political slant or dancing cat videos. Everything is accepted, as an example, it’s how Justin Beiber got famous.

In the information age, content is king and sites like YouTube allow people to share everything from the sublime to the mundane, and some surprising creators are turning that content into serious cash.

YouTube allows people to monetise their channel by putting advertisements in front of their videos. Google takes solid 45 per cent of the ad generated revenue, leaving the rest to the creator of the video — depending on the engagement with the ad, 1,000 views can earn you somewhere between $1 to $5.

With such an even split it can be very difficult to make any genuine money from YouTube but one mysterious woman has made nearly $6 million last year (US $4.9 million) from YouTube ads alone.

What amazing strategy did she produce to captivate such a huge audience you ask?

She opened Disney toys.

Yep. While some of the top earning YouTube accounts include the established entertainment powers of EMI Music and the WWE, this mysterious woman has beaten them all out.
Her channel, DisneyCollector BR, consists of hundreds of videos of a pair of nail-polished hands “unboxing” everything from My Little Pony figurines to Disney-themed Play-Doh.Each video last around five minutes and never strays from the product as a cute little voice guides the viewer through the delicate unveiling of each toy and the ensuing demonstration of its features.

The account has 3,487,218 subscribers, with her top video, “Play Doh Sparkle Princess,” notching a staggering 178,415,686 views and contributing to the mind-boggling total of 4,767,605,816 views across the channel (certainly more by the time you’ve finished reading this).

With the tech-savviness of toddlers these days, it stands to reason that a bulk of the channel’s viewership is young children that love watching the same videos over and over again. A brief scroll through some of the poorly spelt comments consisting of frequent admissions of love seems to support this notion.

It may seem perplexing but the trend of “unboxing” products on YouTube is one that has steadily grown in popularity with YouTube seeing a 57 per cent increase in unboxing videos from 2013 to 2014.

DisneyCollectBR is just the first person to target the youngest demographic with such success.

While the woman’s identity remains a mystery, the New York Times traced the videos back to a 21-year-old woman in New York while Buzzfeed’s “best guess” is a 43-year-old Brazilian woman who lives near DisneyWorld in Florida Whoever she may be, the one thing that is abundantly clear is: she’s a genius. And a wealthy one at that.

 

Michelle Phan is  the best example that you should not underestimate the YouTube power.

Makeup-tutorial starlet  shifted from having billion of views on Youtube and seven million followers to having her own L'Oreal line and lifestyle media network and a booming e-commerce beauty start-up called Ipsy. The next step for her was to release a  new book "Make up: Your Life Guide to Beauty, Style and Success - Online and Off"  which teaches people how to decorate their faces with more accuracy than any other sources.

The ferocious 27-year-old mogul had a modest start with her family  and now has a company with an $84 million annual sales run-rate. She has 700,000 subscribers who receive her Glam bags, which are little sacks of make up samples for $10 per month samples.Phan  gave an interview and  talked  about transforming YouTube stardom   into a real-world empire, which is a now a well- trodden path.

michelle phan book cover

Talking about her beginning, Phan began doing makeup tutorials. And people loved those makeup tutorials. Eyeliner technique turned into far more sophisticated lessons, like how to look like Lady Gaga in “Bad Romance.” “I showed people how they can transform their face,” she said. “[Lady Gaga] really helped put me on the map.”

Phan stated that in 2007, she was a waitress  and couldn’t even get a job at a beauty counter because she didn’t have sales experience. “YouTube was the biggest thing in the college community, and it just made so much sense for me to have a platform,” she said. “Instead of feeling down about it, I opened another door, and that door happened to be a laptop.”

Meanwhile, large makeup brands like Lancome were struggling to get hits with good viral makeup videos. In 2008, a Lancome executive Googled around and found a Phan tutorial in which she was cramped up on a plane, showing her fans how to do makeup on the plane. Lancome signed her as a spokesperson.

Phan says her shaky bedroom videos appealed to people more than big productions because they felt more authentic: “People need to understand that what makes YouTube so different is that you go on there because you want to connect with someone.”

When asked about the economics of YouTube, Phan said, “It’s like any medium — you have the subscription, but that’s not going to make all the money. You have to bring on sponsors, and you have to sell a product.”

And not every viral star has to have seven million followers — there’s a healthy YouTube middle class: “So many of my friends have 200,000 subscribers, and they make around five to six K a month,” she said. “Which is completely cool.”

“We’re living in an age where we should be collaborating. Because it’s the Internet now. It’s hard to say who owns what,” she said, looking out into the audience. “I believe in Team Internet, and I’m here to protect my fellow YouTubers. … I’m here to fight and stand my ground.”

The business world is more and more prepared for businesses using video marketing strategies to grow as we can see from this interview with Michelle. If you are interested in having a collaboration with a professional video marketing company, please do not hesitate to contact us!

Branding can be a hit or miss opportunity; there are many ways that a company can go about it.  The ultimate goal when branding a company name or product is carrying the sense of familiarity, a feeling of comfort that one can instill in customers.  There are many tried and true methods that are achievable with this mode of operation, from radio jingles to television commercials.  From print ads that hide in magazines to massively erected billboards: it is no question that it’s a proven road to success.  However, with the World Wide Web (the internet) becoming the massive outlet it is today with social media, branding has become even easier.  The methods that website video production teams employ contain a goal of instant gratification, a precisely planned and executed project.

Website Video Production Is An Expanding Market

Millions of users scour the net each day, hungry for new information and product.  The images come fast, and come plenty.  So web video fits in naturally because it is not only instantaneous, it is informative and aesthetically pleasing.  Depending on which website video production company house you decide to work with, the goals are all the same.  You will find that the process is not only fascinating, it’s quite exciting.  From gathering information based on demographics and websites to implementing them, your site will take a shape of its own.   Your video based adverts will become shaped not only by your customers, but by how you want your company and its products to be perceived.  A standard video production can aim for television and the like, but website video production focuses on new media.  New Media is a form of creating digital content that works in several facets: websites for one, social media, search engines and the like.

When creating this opportunity for a company, keep in mind that branding is the key to success.  After finding your specific audience, writers can be brought in to create copy and scripts that truncate the message a company is sending.  From there, the production company will work on pre-production with story board artists, set designers and the like to further the process.

Communicating Your Message With Website Video Production

In what way will your commercial speak to the masses, in a humorous tone?  Will it be testimonial, will is evoke an emotional feeling?  These are all factors that decide what light your product will be put in.

From Words To Streaming: The Digital Effect

Website Video Production lives up to its name in a unique manner: it produces products.  When the production teams then move on to actual filming, the steps of hiring talent should already been taken care of in preproduction, easing the flow of progress.  The filming can be done by either the production team themselves in house, or by outsourcing it to other trusted companies.  The project is then sent through to editing to make the final sound mixes, cuts and graphic visuals.  All wrapped up in a neat little visual package that speaks directly to an audience, the product is finally ready for the public.

Website video production is a proven method for gaining sales and loyal customers. Websites have integrated video and new media content to satiate the needs of a growing public’s short attention span.  The world has gone digital and sales for companies that have embraced this method of video marketing have come away with bigger brand recognition than ever before.

So, join the digital age today and become as successful as you can by working with a Website video production teams.  For great deals on video production, contact us now!

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  • After producing an awesome video, you need it to be seen online by the world. Have you considered ranking it #1 in YouTube & Google, and promoting it via social media?

How often do you listen to a radio ad, or watch the same boring commercials before you begin to dislike a product without even trying it?  This is the problem facing many corporations that incorrectly brand their products in a certain light.  The achievement of a successful brand is not solely for monetary gain, but to create a social friendly projection of a company’s reasoning.  You want to have a massive audience that returns for the next evolutionary step, don’t you?  Well with video marketing, Singapore based companies have realized this has become the next step in achieving immediate success.

Video Marketing is a process in which the company selling the product works in tandem with a video advertising institution.  From there, a marketing plan is drafted based upon which audience and demographic the company is aiming for.  Having the distinct demographics that are being targeted for a particular ad lays down the skeleton of the project.  The success of the advert is reliant on how well the pre-production process goes.

Next, writers are brought in to further shape the advert in whichever way the company gives their blessing.  Whether it be comedic, heart-warming or straight forward informative testimonials, there are plenty of options to take. Once the project has attained ‘in-production’ status, the work of camera operators, directors and sound persons comes into play.  There is so much going on behind the scenes, yet it’s not even hinted at in the final product.  The ad will then be handed over to post production, where final editing, sound mixing and graphics will be applied.

Why You Should Outsource Video Marketing in Singapore

This process may sound like an enormous task, but in actuality, it’s quite a streamlined effort when done with a video marketing professional in Singapore.  These video marketing Singapore based companies either hire video production firms to tend to the task of actual filming and editing, or can work completely in house.  All the physical task is left to the video marketing team; the branding company is relied upon to accept or reject the final product.

When you choose professional video marketing in Singapore based companies, it becomes quite a simple process that houses multiple tasks to create one finished idea which is released in quick succession to a waiting audience.

The Importance of Video Marketing In The Digital Era

The Internet has millions of viewers daily.  It is the proven testing ground for new companies vying to legitimize their brand.  With an ever changing economy calling for the need to reduce advertising costs, video marketing being uploaded and streamed online was only an eventuality.  Video marketing can help by creating a strong sense of reliability and, more importantly, believability.

Plus, there are so many companies utilizing the popularity of search engines, optimising a website’s video content has become a tried and true method.  It not only capitalizes on websites that use Search Engine Optimization programming, it gives an instantaneous look into what your company stands for right to the viewer.

To succeed today, you need video marketing.  Singapore has what you’re looking for, it’s only a matter of finding it.  To get started with some great deals on video marketing packages, contact us right now!

Contact Us

We would love to hear from you! Please fill out this form and we will get in touch with you shortly.
  • Please provide your contact number so we can have a friendly discussion to get more clarity on your requirements. We're here to help and give you the best possible quote.
  • After producing an awesome video, you need it to be seen online by the world. Have you considered ranking it #1 in YouTube & Google, and promoting it via social media?